Nightclub Business Plan - Organizational Plan, Marketing Plan, Management Plan, Financial Documents

7/4/12
Nightclub Business Plan Organizational plan, Marketing plan, Management plan, Financial documents
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ReferenceforBusinessEncyclopediaofBusiness,2nded.BusinessPlansVolume07NightclubBusinessPlan
Nightclub
BUSINESSPLANWILDOASIS
1039ThurmanAvenue
Cliff,Massachusetts01862
TheWildOasisnightclubprovidesalocalsolutiontothe
lackofdanceandlivemusicvenuesinamediumsized
market,andwillhelpkeeplatenightentertainment
expenditureswithintheregion.Thecompany'sgoodgrasp
ofhowtomarketanightclubaddstotheplan's
attractiveness.
Photoby:DWP
ORGANIZATIONALPLAN
MARKETINGPLAN
MANAGEMENTPLAN
FINANCIALDOCUMENTS
ORGANIZATIONALPLAN
IndustryDescription
Danceclubsinthe1990shavesignificantlyimpactedcitiesfromcoasttocoast.LosAngelesHollywood,NewYork'sTimes
Square,andSeattle'sPioneerSquarearejustafewexamples.Dazzlingtheiraudienceswithhighpoweredlights,sound,
andmusic,thesevenuesarestilloneofthehighestcashflowbusinessesintheworld.Studieshaveshownthattheaverage
personwillspendthreetofourhoursperweekendinanentertainmentenvironmentandwillspendanaverageof20to50
dollarsinthattimeframe.Thistrendalsoshowsnosignsofdeclining.
Thetypicaldanceclubisopenfrom9:00P.M.to2:00A.M.,andwithinthisspanoffivehours,thevenuecanachievegross
revenuesanywherefrom$5,000to$35,000nightly.Theprimarysourcesofrevenueinanightclubarehighvolume
traffic,coupledwithnominalspending.Inadditiontoalcoholrevenues,anightclubalsogeneratessubstantialrevenues
fromdoorchargesthatcantypicallyrangefromfivetotendollarsperperson.
Forexample,a1,000personcapacitynightclubwilltypicallyaccommodateapproximately1,500peopleinthefivehour
spanofoperation.A$5doorcharge,inadditiontoaconservativefigureof$12.25collectedfromeachpatroninalcohol
sales,wouldgenerateapproximately$30,000innightlyrevenue.
www.referenceforbusiness.com/businessplans/BusinessPlansVolume07/Nightclub.html#b
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Nightclubsinthelate1980sandearly1990sfocusedonspectacularlightshowsandenergeticdancemusic.Thisrelatively
simpleconceptisstillquitepopulartoday.However,theseconceptshavegreatlyevolvedwithsociety.Inrecentyearsthis
industryhasbecomemoresophisticatedwiththeavailabilityofnewtechnology.Largermetropolitanareashavetaken
thistechnologytonewheightswithsoundandlightingdesignsthatcreateanexcitingandmemorableexperience.
Fortunately,nooneinthedowntownCliffareahascapitalizedonthisspecificsegmentoftheindustrytodate.
Additionally,thenightclubindustryisshiftingtowardsamoreentertainmentorientedconcept.Guestsoftheseclubsare
notonlyofferedadynamicplacetodance,butalsoaplacetoparticipateintheentertainmentthroughinteractive
contests,themenights,andotherevents.Weintendtoheavilyutilizeentertainmentorientedmarketinginaneffortto
withstandtheperpetualshiftintrendsandcatertoaslargeaclientbaseaspossible.
Nightclubsandotherdrinkingestablishmentsrelyheavilyontheirprimarysuppliers.Theprimarysuppliersarethe
variousbeveragedistributorsthatprovidetheestablishmentwithbothalcoholicandnonalcoholicbeverages.The
alcoholicbeverages(beer,wine,andliquor)aretheprimarysourcesofincomeinthisindustry.Otherbeveragesuppliers
alsoplayacrucialrolebyprovidingnonalcoholicbeverages.Theseareeitherservedaloneormixedwithalcohol.
IntheCliffarea,allmajorbrandsofalcoholicbeveragesareavailable,inadditiontoseveralregionalbrandsofbeer.
Initialresearchshowsthatthemajordistributorsinthemarkethaveahighratinginbothproductavailabilityand
delivery.
BusinessDescription
TheresurgenceofthedowntownCliffarearepresentsauniqueopportunityforahighenergydanceclub.Thecity'scentral
location,demographics,andlackofdirectcompetitionaremajoradvantagestothisproject.Theproposedclub
tentativelynamed"WildOasis"willprovidealocalsolutiontothelackofdanceandlivemusicvenuesgearedtowardthe
21to35agegroupintheNobleCountyareaandwillhelpkeeplatenightentertainmentexpenditureswithintheregion.
ThedevelopmentoftheUniversityofWatersCliffcampushasbeen,andwillcontinuetobe,amajorcatalystinbringing
peopletothearea.Withcurrentenrollmentofover1,300students,theyearandahalfoldcampusisslatedforsteady
expansionthrough2010whenenrollmentisexpectedtohit6,000students.Additionalsurroundingeducational
institutions(twouniversities,twocommunitycolleges)alsocontributetothepotentialcustomerbase.Otherproposalsin
theareasuchastheMultiplexTheatreandshoppingcenterwillalsogreatlyimpactthecity'strafficflowandnightlife.
Thenewnightclubwillspecializeinhighenergydancemusicwithaqualitylightshow,andwillofferbeer,wine,andan
arrayofliquorsandmixeddrinks.Inaddition,theclubwillsellnonalcoholicbeveragessuchassoftdrinks,juices,and
bottledwater.Asmallfoodmenuconsistingmostlyofappetizersandsmallentreesrangingincostfrom$6to$9willalso
beavailable.Theinitialhoursofoperationwillbe8:00P.M.to2:00A.M.WednesdaythroughSaturday.Theclubwill
drawprimarilyfromtheCliffmarketwhileattractingguestsfromthearea'sothermajorcitiesinthestate.
ClubDesign
Ourgoalistoprovideacomfortableandwelcomingenvironmentaswellasaunique,excitingnightclubexperience.This
danceclubwillfeaturehighceilingsandacontemporarylookwithdynamicupscaledecor,furnishings,andcolorscheme
modeledafterabigcityloft.Thecentralareaoftheclubwillconsistofalargedancefloorwithcocktailseatingalongthe
perimeterandalargebarlocatednearby.AVIPloungeforspecialguestsisalsobeingexplored.
Thefocusoftheclub'sdesignwillbetocreateahighlysocialatmosphere.Thiswillbeachievedthroughtheplacementof
couches,boothseating,andaquieterloungearealocatedawayfromthedancingandmusic.
Stateoftheartsoundandlightingwillroundofftheclub'senvironment.ARMSpointofsalesystemwillbeputinto
placeandwillserveasasales,labor,andliquor/inventorycontrolsystem.Thissystemwillensureanaccurate,secure,and
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efficientcontroloverlaborcosts,aswellasdaytodayinventory,thusminimizingthepossibilityoflossortheft.
MARKETINGPLAN
AreaAnalysis
ThegeographictargetmarketforthisnightclubisallofNobleCounty,whichincludesthecityofCliffandmanyothers.
Currentpopulationofthecountyisover680,000people,26%ofwhomfallintotheproposedagedemographic(21to35)
fortheclub.Thisnumberisexpectedtorisesignificantlyoverthenextdecade.
Cliff,thecityinwhichtheproposedclubwillreside,isNobleCounty'slargestcity,accountingfor28%ofthetotal
population,andthethirdlargestcityinthestate.The51squaremilecityhasbeennationallyrecognizedforits
outstandingqualityoflivinginnationalconsumermagazines.
ThereareseveralcontributingfactorsbehindtheemergenceofthedowntownareaofCliff.The$70million
redevelopmentoftheUniversityofWatersCliffcampushasbeenthelargeststimulusforeconomicgrowthintheareato
date.Variousotherprojects,includingamultiplextheater,shoppingcenter,marina,numerousrestaurants,and
residentialhousing,havebeenproposedorarecurrentlyindevelopment.Growthintheareaisalsoattributabletothe
expansionorrelocationofmajorcorporationsrepresentingthecomputer,sportswear,andaircraftproductionindustries.
Manyofthesecompanieshavecreatednew,highertechnologyjobsintheareasthathavewelcomedinayoungerand
moreaffluentworkforce.
Cliffwaschosenasthelocationforthenewclubforseveralreasons.First,thecityisanemergingmarketwithlowerreal
estateratesandatthesametimehighlevelsofcommercialdevelopment.Second,Clifflacksdirectcompetitionfrom
otherdanceclubs.Thenextmajorcity,whichisover45minutesawayfromdowntownCliff,maintainsahighly
competitivenighttimeentertainmentmarketyetposeslittlethreattothedevelopmentofaCliffdanceclub.
SiteAnalysis
Theproposedlocationforthevenueisat1039ThurmanAvenueonthefirstandsecondfloorsofthePfeifferBuilding.
ThurmanAvenueisthedowntownarea'sprimarycommercialbusinessstreet,andhasexcellentfreewayandbackstreet
access.Theclubwouldoccupyapproximately7,300squarefeet(5,500downstairsand1,800upstairs)ofthebuilding.This
locationiscentrallylocatedtomanyexistingandproposedattractionsindowntownCliff.Itssecondstoryaddition
providesforanexcellentnighttimeviewofpartsofthecityandtheMarkAnthonyWaterway.
Thesiteandtheproposedclubareaperfectfit.ThePfeifferBuildingisthecreationofitscurrentowner,aprominentlocal
developerresponsiblefordowntown'snewestofficecomplex,theMaximusBuilding.Hisexperiencewithrenovationof
historicbuildingswillfacilitatethedevelopmentofthenightclub.Additionally,thePfeifferBuildingresidesinoneof
downtownCliff'sbusiestintersectionswithaccesstothecity'smajorinterstatefreeways.Plansforthebuildinginclude
installationofhighspeedInternetconnectionsinanefforttoattracttechnologycompanies.Thusfar,atechnologyfirmas
wellasalocalrecruitingcompanyalreadyhaveagreedtoleasespace.
TargetMarket&Demographics
Theprimarytargetmarketforthisvenueistheagegroupof21to35.Marketresearchindicatesthatthedemandforanew
danceclubinCliffamongthisdemographicisveryhigh.Mostaretiredoftheexistingsceneandarelookingforalocal
placetodance,meetpeople,andhaveagoodtime.Currently,highenergydanceclubsareonlyfoundinthenextlargest
city,butthe45minutedrivenorthdiscouragesmuchofNobleCounty'smarketfromfrequentingthesevenues.This,
coupledwiththetremendouscurrentandforecastedgrowththroughouttheregion,indicatesthatthetimeisperfectfor
suchaventureinCliff.
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Themarketresearchstudyincludedmenandwomenwithinthetargetmarketthatdo,orwould,supportthedowntown
Cliffnightclubentertainmentindustry.Themostcommonresponsesandcommentsregardingexistingvenuesinthearea
were:
Notenoughroomtodance
Tiredoftheexistingsportsbar/tavernatmosphere
Existingvenuesplaythesamemusiceverynightnovariety
Lowqualitylightandsound
Lackofenergyandexcitementtoolowkey
Therefore,thevenuebeingproposedwilladdressalloftheseconcerns.Itwillmaintainaheavyfocusondancingoffering
thelargestdancefloorinthedowntownareaandwillofferahighenergy,verysocialatmospherefortheprospective
market.Theinteriorwillbedesignedwithanupscaledecorandthelightingandsoundwilldrivetheambience.Mostof
all,themusicwillbeconsistent,butnotplayedout.DJswillberesponsibleforplayingavarietyofmusicourpatronslike,
fromTop40toremixedtechnotohitsfromthe1970sand1980s.
DemographicdataobtainedfromNobleCounty'swebsitedemonstratesthattheregioncontainsover175,000individuals
withinourtargetmarket,26%ofthetotalpopulation.Estimatesindicateanexpected34%annualgrowthoverthenext
10years.
PopulationEstimatesfor1999
NobleCounty
TotalPopulation
682,450
TotalMales(byage)
21to25
27,733
26to30
27,431
31to35
35,756
TotalMales(21to35)
90,920
TotalFemales(byage)
21to25
24,667
26to30
26,802
31to35
35,347
TotalFemales(21to35)
86,816
TotalTargetDemographic 177,736
PercentageofTotalPopulation 26.04%
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Promotions
Promotionaleffortsarecriticaltotheproposedclub'ssuccess.Accordingly,thevenuewilloffernightly,weekly,and
monthlypromotionalspecials.Thesepromotionswillhelptostimulateexcitementforthenewclub,thusleadingtohigh
trafficandexposure.Themainideaistoofferanewentertainmentexperiencenightafternight.Thisisthekeyingredient
forsuccessandprofitability,aswellaslongevity,inthenightclubindustry.Proposalsinclude:
Prizegiveaways
Nightlydancefloorandstagecontests
Cooperativepromotionswithlocalradiostations
EntertainmentwillbeprovidedbycharismaticdiscjockeysfeaturingablendofcurrentTop40anddancemusic.During
theweek,specialthemenightsandpromotionswillbeusedtoattractamorediversecrowd,andtoincreasethenumber
ofcustomerswhofrequentthedanceclub.Thesethemenightswillchangeaspopularityanddemanddictate.
Themarketwillbetargetedandreachedviathefollowingprimaryvehicles:advertisementsinlocalprintmedia,
strategicallybroadcastradiospots,andanInternetwebsite.Advertisementsprintedinthelocalandcollegenewspapers,
aswellasbroadcastsoverthelocalradiostationswillprovideexcitingclubinformationoncurrentpromotionsand
specials.Amore"grassroots"marketingcampaignalsowillbeemployed.Thisincludesclubrepresentativesand
spokespersonsattendingareaevents,posteringofcollegecampuses,a"prizepatrol"van,andotherpersontoperson
marketingefforts.
Competition
ThenewnightclubwillmeetademandintheCliffareathatisnotcurrentlybeingserved.Wewillprovideahighquality,
energeticnightclubwhilemaintainingasafe,secureatmosphereforgueststoenjoythemselvesandthesurroundings.
Providingasafenightclubisessentialtomaintainingcustomerloyaltyandgrowth.Therefore,securityatthenewclubwill
betoppriority.
Currently,nighttimecompetitionintheareaislimitedtomostlybar/tavernfacilitiesincludingMcArthur's,LuckySix,
Jubilee,TheHarbor,andWestsideElite.OnlyJubileeandTheHarborofferlargescaledancingfacilities.Theproposed
clubwillbethelargestdancefacilityinthedowntownarea.Whiletheproposedclubwillbeindirectcompetitionwith
theseotherfacilities,italsowillattractadifferentclienteleofindividualsseekingasuperiordancevenuewhichcan
currentlyonlybefoundinthenextlargestcityinthestate,45minutesaway.
Ourreviewofthemarketconcludesthattherearefourentertainmentvenuesthatcanbeconsidereddirectcompetitionto
theproposednewvenue.Wedorealizethattheproposedvenuewillalsocompeteindirectlyforeveryentertainment
dollarspentintheCliffarea.
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McArthur's
HoursofOperation:5:00P.M.2:00A.M.
WednesdaySaturday
Capacity:300
344W.5thAve.
DanceFloor:450squarefeet
Wed.CollegeNight($1beers)
Thisnightclubappealstoacollegecrowdseekingcheapdrinks
Theclubisknownforbeingdingyanddirty
Jubilee
HoursofOperation:10:00A.M.2:00A.M.
MondaySunday
Capacity:400
422MainSt.
Thurs.College/Ladies'Night
Thisclubappealsto25to35yearolds
Poolandvideogamesarecentralfocus.Dancingispushedtothebackoftheclub
TheHarbor
HoursofOperation:6:00P.M.2:00A.M.
WednesdaySaturday
Capacity:250
3rdandBroadway
Variesweektoweek
Thisclub'stargetcustomeris25to45yearsold/middleclassorabove
Thisclubisknownforitsolder,dressedupcrowdandcrampedspace
LuckySix
HoursofOperation:11:00A.M.2:00A.M.
MondaySunday
Capacity:350
23rdandRepublic
Variesweektoweek
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Thisclub'stargetcustomeris25to45yearsold
Thisclubisknownforlivejazzandbluesentertainment,andtheirdraughtbeers
MANAGEMENTPLAN
EdTillerwillfulfilltheroleofOwner/OperatingPartnerofthisventure.HeiscurrentlythepresidentofXTZ.Mr.Tiller's
backgroundislargelywithinthescopeofbusinessdevelopmentandprojectmanagementaswellascommercialand
residentialconstruction.Hisfieldsofexpertisewillbeutilizedinthisventureviahisdirectresponsibilityfortheoverall
businessmanagementstructureandpersonnel.Additionally,hewillassumethepublicrelationsandmarketingrolesfor
theclub.
XTZhascontractedentertainmentindustryspecialists,SVCNightclubandBarServices,Inc.Theirinvolvementwillexist
inseveralfacets,mostnotably,throughprovidingassistanceinlaunchingthisnightclubvenue.SVChasover12yearsof
experienceinthenightclubindustryandhasassistedmanyfirsttimecluboperatorsingettingtheirproposedvenuesoff
thegroundsuccessfully.SVCwillassistinthedevelopmentofthedesign,concept,andstrategiesofthenewnightclub.SVC
isalsoafullserviceadvertisingagencyandwillassistinallproductionandplacementofalladvertisementforthenew
venue.Inaddition,theywillassistinthehiringprocessofthemanagementstaff,discjockeys,bartenders,waitresses,and
securitystaff.Theywillalsoprovideeducationalservicesformanagementlevelpersonnelwhowillberesponsibleforthe
daytodayoperationsoftheclub.
Interviewsforageneralmanager,barmanager,andallotherpersonnelwillbeconductedbyJoeSorgeofSVC.Final
decisionsforeachpositionwillbemadebyMr.Tiller.
FINANCIALDOCUMENTS
SummaryofFinancialNeeds
1. ThecompanyisseekingaloanforstartuppurposesforanewnightclubvenueinCliff,Massachusetts.
2. Fundsneededtoaccomplishgoalreferencedabovewillbe$200,000.Applicantwillrequiretheentire$200,000to
finishprojectbuildout.
LoanFundsDispersalStatement
Wewillutilizetheanticipatedloansintheamountof$200,000torenovatetheapproximate7,200squarefootspaceand
purchaseequipmentnecessaryforthestartupofanewnightclubvenue.
CapitalExpenditures
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Audio&LightingLeaseProgram
Includes:amps,speakers,allwiring,installation,equipment,andlabor.
BarEquipment
Includes:3compartmentsinks,liquorracks,reachincoolers,installation,andlabor.
BarSupply(OpeningInventory)
Includes:allliquor,beer,wine,andconsumablesforopening.
CashReserves/OperatingCapital
OperatingCapitalandcontingencies
ExteriorSignage
Includes:neon,design,artwork,installation,andlabor.
FeesandPermits
Includes:allrelevantfees.
FFE
Includes:allfurniture,fixtures,equipment,i.e.carpet,tables,chairs,etc.
ImpactFees
Includes:chargesbyutilitiesforupgradestousage.
$2,700.00
$17,500.00
$7,000.00
$74,550.00
$2,500.00
$3,500.00
$44,000.00
$0.00
InitialMarketing
Includes:initialcampaign,design,artwork,audio,video,production,andlabor.
InteriorRefit
Includes:demolition,actualconstructionofbars,walls,floors,mezzanine,etc.
KitchenUpgrade
Includes:purchaseofequipment(used),installationofhoodandequipment,andlabor.
Legal
Includesalllegalfees:Accountant,Attorneys,Engineers,Architects.
$17,450.00
$11,500.00
$1,250.00
$2,500.00
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OpeningSalaries&Deposits
Includes:depositsonallaccounts,openingsalaries,specialpurchases.
PaperProducts
$12,500.00
$750.00
Includes:purchaseofallpapertypeoperatingsupplies
PointofSalesSystems
$1,300.00
Includes:purchase,installation,andlaborforentiresalessystem
RestroomRefit
Includes:purchaseoffixtures,existingdemolition,installation,andlabor.
TotalCapitalExpenditures
$1,000.00
$200,000.00
Revenues
Theestimatedrevenuesarebasedona350capacitynightclubvenue,withanaveragedailyincomingtrafficrangingfrom
approximately225to325guestsWednesdaythroughSaturday.Theseforecastsareconsideredsomewhatconservative
basedonthesizeandscopeofthemarket.Additionally,eachguestisforecastedtospendanaverageof$8to$13on
beverages,dependingonthenight.Thetotaldoorcoversarelessthanthebarcovers,duetospecialpromotionsandVIP
passes.Doorcoverchargesareanticipatedtobefivedollars.
DailyRevenueBreakdown
*basedon350personcapacity
Mon Tue Wed
Thu
Fri
Sat
Sun Weekly
Totaldoorcovers
225
225
325
325
1,100
Averagecovercharge
$0
$0
$0
$5.00
$5.00
$5.00
$0
$3.98
Totaladmissionsales
$0
$0
$0
$1,125.00 $1,625.00 $1,625.00 $0
$4,375.00
Totalbarcovers
375
425
455
455
1,710
Averagedrinksperperson
3.03
Averagebeveragesalesperperson
$0
$0
$8.00
$10.75
$13.00
$13.00
$0
$11.34
Averagepriceperdrink
$0
$3.75 $3.75
$3.75
$3.75
$3.75
$3.75 $3.75
Totalsalesonbeverages
$0
$0
$3,000.00 $4,568.75 $5,915.00
$5,915.00
$0
Totaladmissionandbeveragesales $0
$0
$3,000.00 $5,693.75 $7,540.00 $7,540.00 $0
$19,398.75
$23,773.75
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Foodsales(5%ofadm.andbev.sales)
$0
$0
$150.00
$284.69
$377.00
$377.00
$0
$1,188.69
Misc.sales(0.0%ofgrosssales)
$0
$0
$0
$0
$0
$0
$0
$0
Grosssales
$0
$0
$3,150.00 $5,978.44 $7,917.00 $7,917.00 $0
$24,962.44
Expenses
Basedonlocalindustryaverages,publicationsfromALPHANightclub&BarServices,andEntrepreneurMagazine's
Bar/NightclubStartupGuide,wehavegeneratedthefollowingexpensefigures.Thesefiguresarebasedonan
approximate7,200squarefootvenuewithacapacityof350guests.
Thefollowingpageillustratesthestaffingscenarioforthenewnightclubvenue.
DailyStaffingBreakdown(*basedon350personcapacity)
HourlyEmployees
WEDNESDAY
POSITION
QUANTITY RATE AVGHOURS
SUBTOTAL BENEFITS&TAXES(17%) TOTAL
Waitresses
2.5
$6.00 7
$105.00
Security
$8.50 7
$238.00
Bartenders
2.5
$6.00 7
$105.00
Barback
$6.00 8
$48.00
Cook/Misc
$8.00 8
$64.00
TotalStaffCostforWednesday
$560.00
$95.20
$655.20
THURSDAY
POSITION
Waitresses
$126.00
$6.00 7
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Security
$8.50 7
$238.00
Bartenders
$6.00 7
$126.00
Barback
$6.00 8
$48.00
Cook/Misc. 1
$8.00 8
$64.00
PoliceDetail 0
$8.00 7
$0.00
TotalStaffCostforThursday
$602.00
$102.34
$704.34
FRIDAY
POSITION
Waitresses
$6.00 7
$126.00
Security
$8.50 7
$238.00
Bartenders
$6.00 7
$126.00
Barback
$6.00 8
$48.00
Cook/Misc. 1
$8.00 8
$64.00
PoliceDetail 0
$8.00 7
$0.00
TotalStaffCostforFriday
$602.00
$102.34
$704.34
SATURDAY
POSITION
Waitresses
$6.00 7
$126.00
Security
$8.50 7
$238.00
Bartenders
$6.00 7
$126.00
Barback
$6.00 8
$48.00
Cook/Misc. 1
$8.00 8
$64.00
PoliceDetail 0
$8.00 7
$0.00
TotalStaffCostforSaturday
$602.00
$102.34
TOTALWEEKLYSTAFFINGCOSTSHOURLYEMPLOYEES $2,366.00 $402.22
$704.34
$2,768.22
SALARIEDEMPLOYEES
POSITION
SALARY:YEARLY
WEEKLY
BENEFITS&TAXES(17%) TOTAL
Manager1OperPrtnr
$50,000
$798.08
$163.46
Manager2GeneralMgr
$50,000
$798.08
$163.46
Manager3PRMgr
$0
$0.00
$0.00
Manager4BarMgr
$22,500
$359.13
$73.56
Manager5Asst.
$0
$0.00
$0.00
Entertainment
$44,000
$846.15
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TOTALWEEKLYSTAFFINGCOSTSSALARIED
$2,801.44 $400.48
$3,201.92
EMPLOYEES
TOTALWEEKLYSTAFFINGCOSTSOVERALL
$5,970.14
ProFormaCashFlowStatementFirstYear
Page1(Month16,plussixmonthtotal)
ForYear1
SIXMONTH
Month1
Month2 Month3 Month4 Month5 Month6
CashSalesAdmissions
$21,875
$17,500 $17,500 $17,500 $21,875
$17,500 $113,750
CashSalesBeverage
96,994
77,595
77,595
77,595
96,994
77,595
504,368
CashSalesFood
5,943
4,755
4,755
4,755
5,943
4,755
30,906
TOTALCASHAVAILABLE
$124,812 $99,850 $99,850 $99,850 $124,812 $99,850 $649,023
TOTALS
GROSSSALES
EXPENSES
A.VariableExpenses
CostofGoodsSoldBeverage
$22,309 $17,847 $17,847 $17,847 $22,309 $17,847 $116,005
CostofGoodsSoldFood
1,664
1,331
1,331
1,331
1,664
1,331
8,654
HourlyWages&Benefits
13,841
11,073
11,073
11,073
13,841
11,073
71,974
TotalVariableExpenses
$37,814 $30,251 $30,251 $30,251 $37,814 $30,251 $196,632
B.FixedExpenses
DirectOperatingExpenses
ManagementSalaries
16,010
12,808
12,808
12,808
16,010
12,808
83,250
China,Silver,Glassware
123
98
98
98
123
98
638
PointofSale
583
583
583
583
583
583
3,498
Audio&Lights
1,750
1,750
1,750
1,750
1,750
1,750
10,500
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EquipmentRental
Licenses&Permits
216
173
173
173
216
173
1,125
Linens/Uniforms
481
385
385
385
481
385
2,500
Janitorial
2,163
1,731
1,731
1,731
2,163
1,731
11,250
Supplies
1,202
962
962
962
1,202
962
6,250
MiscellaneousDirectOp.Exp.
721
577
577
577
721
577
3,750
23,249
19,066
19,066
19,066
23,249
19,066
$122,761
MusicandEntertainment
2,404
1,923
1,923
1,923
2,404
1,923
12,500
AdvertisingandPromotion
8,654
6,923
6,923
6,923
8,654
6,923
45,000
CreditCardCommission
624
499
499
499
624
499
3,245
LiquorTaxes
ProfessionalFees
481
385
385
385
481
385
2,500
Insurance
721
577
577
577
721
577
3,750
AdmissionTaxes
1,094
875
875
875
1,094
875
5,688
ExciseTaxes
15,602
12,481
12,481
12,481
15,602
12,481
81,128
PropertyTaxes
Miscellaneous
962
769
769
769
962
769
5,000
Expenses
30,540
24,432 24,432 24,432 30,540
24,432 158,811
ManagementFee
2,704
2,704
2,704
2,704
2,704
2,704
16,226
Rent
9,000
9,000
9,000
9,000
9,000
9,000
54,000
RepairsandMaintenance
417
417
417
417
417
417
2,500
Utilities
2,000
2,000
2,000
2,000
2,000
2,000
12,000
LongTermLoanRepayment
3,605
3,605
3,605
3,605
3,605
3,605
21,630
TotalFixedExpenses
$68,811 $58,520 $58,520 $58,520 $68,811 $58,520 $371,701
C.Interest
D.Taxes(39.45%)
3,992
3,992
3,992
3,992
3,992
3,992
23,951
TOTALCASHPAIDOUT
$110,617 $92,763 $92,763 $92,763 $110,617 $92,763 $592,284
CASHFLOW
$14,195 $7,087
CUMULATIVECASHFLOW
$14,195 $21,283 $28,370 $35,457 $49,652 $56,739
TotalDirectOperating
Expenses
GeneralandAdmin.Expenses
TotalGeneralandAdmin.
$7,087
$7,087
$14,195 $7,087
$56,739
13/20
7/4/12
Page2(Month712,plustwelvemonthtotal)
Month7 Month8 Month9 Month10 Month11 Month12
YEAREND
TOTALS
CASHRECEIPTS
CashSalesAdmissions
$21,875
$17,500 $17,500 $21,875
$17,500
$17,500
$227,500
CashSalesBeverage
96,994
77,595
77,595
96,994
77,595
77,595
1,008,735
CashSalesFood
5,943
4,755
4,755
5,943
4,755
4,755
61,812
TOTALCASHAVAILABLE
$124,812 $99,850 $99,850 $124,812 $99,850 $99,850 $1,298,047
CASHPAYMENTS
A.VariableExpenses
$22,309 $17,847 $17,847 $22,309 $17,847
$17,847
$232,000
CostofGoodsSoldFood
1,664
1,331
1,331
1,664
1,331
1,331
17,307
Salary&Benefits
13,841
11,073
11,073
13,841
11,073
11,073
143,947
$37,814 $30,251 $30,251 $37,814 $30,251 $30,251 $393,264
B.FixedExpenses
SalariedEmployees
16,010
12,808
12,808
16,010
12,808
12,808
166,500
123
98
98
123
98
98
1,275
PointofSale
583
583
583
583
583
583
6,996
Audio&Lights
1,750
1,750
1,750
1,750
1,750
1,750
21,000
EquipmentRental
Licenses&Permits
216
173
173
216
173
173
2,250
Linens/Uniforms
481
385
385
481
385
385
5,000
Janitorial
2,163
1,731
1,731
2,163
1,731
1,731
22,500
14/20
7/4/12
Supplies
1,202
962
962
1,202
962
962
12,500
721
577
577
721
577
577
7,500
23,249
19,066
19,066
23,249
19,066
19,066
245,521
2,404
1,923
1,923
2,404
1,923
1,923
25,000
8,654
6,923
6,923
8,654
6,923
6,923
90,000
624
499
499
624
499
499
6,490
LiquorTaxes
ProfessionalFees
481
385
385
481
385
385
5,000
Insurance
721
577
577
721
577
577
7,500
AdmissionTaxes
1,094
875
875
1,094
875
875
11,375
ExciseTaxes
15,602
12,481
12,481
15,602
12,481
12,481
162,256
PropertyTaxes
Miscellaneous
962
769
769
769
962
769
10,000
Expenses
30,540
24,432 24,432 30,348
24,625
24,432
317,621
ManagementFee
2,704
2,704
2,704
2,704
2,704
2,704
32,451
Rent
9,000
9,000
9,000
9,000
9,000
9,000
108,000
417
417
417
417
417
417
5,000
Utilities
2,000
2,000
2,000
2,000
2,000
2,000
24,000
3,605
3,605
3,605
3,605
3,605
3,605
43,260
TotalFixedExpenses
$68,811 $58,520 $58,520 $68,619 $58,712 $58,520 $743,402
C.Interest
D.Taxes(39.45%)
3,992
3,992
3,992
3,992
3,992
3,992
47,902
TOTALCASHPAIDOUT
$110,617 $92,763 $92,763 $110,424 $92,955 $92,763 $1,184,568
CASHFLOW
$14,195 $7,087
CUMULATIVECASHFLOW
$70,935 $78,022 $85,109 $99,497 $106,391 $113,478
TotalDirectOperating
Expenses
TotalGeneralandAdmin.
$7,087
$14,388 $6,895
$7,087
$113,478
ThreeYearIncomeProjection
15/20
7/4/12
Total
Year1
Year2
Year3
CashSalesAdmissions
$227,500
$241,150
$248,385
$717,035
CashSalesBeverage
1,008,735
1069,259
1,133,415
3,211,409
CashSalesFood
61,812
65,520
69,452
196,784
GrossSales
$1,298,047 $1,375,930 $1,415,251 $4,125,227
232,009
238,969
246,138
717,117
CostofGoodsSoldFood
17,307
17,827
18,361
53,495
GrossMargin
$1,048,730 $1,119,134 $1,186,751 $3,354,615
3Years
INCOME
VARIABLEEXPENSES
$143,947
$148,266
$152,714
$444,927
$143,947
$148,266
$152,714
$444,927
ManagementSalaries
$166,500
$171,495
$176,640
$514,635
1,275
1,313
1,353
3,941
Audio&Lights
21,000
21,000
21,000
63,000
PointofSale
7,000
7,000
7,000
21,000
EquipmentRental
Licenses&Permits
2,250
2,318
2,387
6,955
Linens/Uniforms
5,000
5,150
5,305
15,455
Janitorial
22,500
23,175
23,870
69,545
Supplies
12,500
12,875
13,261
38,636
7,500
7,725
7,957
23,182
FIXEDEXPENSES
16/20
7/4/12
TotalDirectOperatingExpenses
$245,525
$252,051
$258,772 $756,348
$25,000
$25,750
$26,523
$77,273
90,000
92,700
95,481
278,181
6,490
6,685
6,885
20,061
ProfessionalFees
5,000
5,150
5,305
15,455
Insurance
7,500
7,725
7,957
23,182
AdmissionTaxes
11,375
11,716
12,068
35,159
ExciseTaxes
162,256
167,124
172,137
501,517
PropertyTaxes
Miscellaneous
10,000
10,300
10,609
30,909
TotalGeneralandAdmin.Expenses
$317,621
$327,150
$336,964 $981,735
ManagementFee
$32,451
$33,425
$0
$65,876
Rent
$108,000
$112,320
$116,813
$337,133
5,000
5,150
5,305
15,455
Utilities
24,000
24,720
25,462
74,182
43,260
43,260
43,260
129,780
ManagementFee
212,711
218,875
190,839
$622,425
TotalFixedExpenses
$775,857
$798,075
$786,575 $2,360,508
TOTALOPERATINGEXPENSES
$919,805
$946,341
$939,289 $2,805,435
EARNINGSBEFOREINT,DEPREC,ANDTAXES $128,926
$172,793
$247,462 $549,180
Interest
EARNINGSBEFOREDEPRECANDTAXES
$128,926
$172,793
$247,462 $549,180
Depreciation
7,500
7,500
7,500
EARNINGSBEFORETAXES
$121,426
$165,293
$239,962 $549,180
Taxes(39.45%)
47,902
65,208
94,665
EARNINGSAFTERTAXES/NETPROFIT
$73,523
$100,085 $145,297
$318,905
NetProfit(Loss)(asapercentageofSales)
5.7%
7.3%
7.7%
10.0%
22,500
207,775
ExtendedCashFlowAnalysis
17/20
7/4/12
REVENUE:
Year1
Year2
Year3
Year4
Year5
Year6
CashSalesAdmissions
$227,500
$241,150
248,385
$255,836
$271,186
$279,322
CashSalesBeverage
1,008,735
1,069,259
1,133,415
1,167,417
1,237,462
$1,274,586
CashSalesFood
61,812
65,520
69,452
71,535
75,827
$78,102
CashSalesMiscellaneous
$0
TOTALREVENUE
$1,298,047 $1,375,930 1,451,251 $1,494,788 $1,584,476 $1,632,010
EXPENSES:
$232,009
$238,969
246,138
$253,523
$261,128
$268,962
CostofGoodsSoldFood
17,307
17,827
18,361
18,912
19,480
$20,064
CostofGoodsSoldMiscellaneous
$0
143,947
148,266
152,714
157,295
162,014
$166,875
ManagementSalaries
166,500
171,495
176,640
181,939
187,397
$193,019
1,275
1,313
1,353
1,393
1,435
$1,478
Audio&Lights
21,000
21,000
21,000
21,000
21,000
$21,630
PointofSale
7,000
7,000
7,000
7,000
7,000
$7,210
EquipmentRental
$0
Licenses&Permits
2,250
2,317
2,387
2,459
2,532
$2,608
Linens/Uniforms
5,000
5,150
5,305
5,464
5,628
$5,796
Janitorial
22,500
23,175
23,870
24,586
25,324
$26,084
Supplies
12,500
12,875
13,261
13,659
14,069
$14,491
7,500
7,725
7,957
8,195
8,441
$8,695
25,000
25,750
26,522
27,318
28,138
$28,982
90,000
92,700
95,481
98,345
101,296
$104,335
6,490
6,685
6,885
7,092
7,305
$7,524
LiquorTaxes
$0
18/20
7/4/12
ProfessionalFees
5,000
5,150
5,305
5,464
5,628
$5,796
Insurance
7,500
7,725
7,957
8,195
8,441
$8,695
AdmissionTaxes
11,375
11,716
12,068
12,430
12,803
$13,187
ExciseTaxes
162,256
167,124
172,137
177,301
182,620
$188,099
PropertyTaxes
$0
Miscellaneous
10,000
10,300
10,609
10,927
11,255
$11,593
Rent
108,000
112,320
116,813
121,485
126,345
$130,135
5,000
5,150
5,305
5,464
5,628
$5,796
Utilities
24,000
24,720
25,462
26,225
27,012
$27,823
ManagementFee
32,451
33,425
43,260
43,260
43,260
43,260
43,260
43,260
TOTALOPERATINGEXPENSES
$1,169,121 $1,203,137 1,203,789 $1,238,933 $1,275,178 $1,312,135
NETOPERATINGINCOME
$128,926
$172,793
247,462
$255,855
$309,298 $319,874
LessInterest
$0
TAXES
128,926
172,793
247,462
255,855
309,298
$319,874
LessDepreciation
7,500
7,500
7,500
7,500
7,500
$7,500
NETINCOMEBEFORETAXES
$121,426
$165,293
239,962
$248,355
$301,798
$312,374
LessTaxes(39.45%)
47,902
65,208
94,665
97,976
119,059
$123,232
NETINCOME
$73,523
$100,085 145,297
$150,379
$182,739
$189,143
NETINCOMEBEFOREDEPREC.&
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Nightclub Business Plan - Organizational Plan, Marketing Plan, Management Plan, Financial Documents

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7/4/12

Mon Tue Wed

$1,125.00 $1,625.00 $1,625.00 $0

$3,000.00 $4,568.75 $5,915.00

$3,000.00 $5,693.75 $7,540.00 $7,540.00 $0

$3,150.00 $5,978.44 $7,917.00 $7,917.00 $0

QUANTITY RATE AVGHOURS

SUBTOTAL BENEFITS&TAXES(17%) TOTAL

QUANTITY RATE AVGHOURS

SUBTOTAL BENEFITS&TAXES(17%) TOTAL

QUANTITY RATE AVGHOURS

SUBTOTAL BENEFITS&TAXES(17%) TOTAL

QUANTITY RATE AVGHOURS

SUBTOTAL BENEFITS&TAXES(17%) TOTAL

TOTALWEEKLYSTAFFINGCOSTSHOURLYEMPLOYEES $2,366.00 $402.22

Month2 Month3 Month4 Month5 Month6

$17,500 $17,500 $17,500 $21,875

$124,812 $99,850 $99,850 $99,850 $124,812 $99,850 $649,023

$22,309 $17,847 $17,847 $17,847 $22,309 $17,847 $116,005

$37,814 $30,251 $30,251 $30,251 $37,814 $30,251 $196,632

24,432 24,432 24,432 30,540

$68,811 $58,520 $58,520 $58,520 $68,811 $58,520 $371,701

$110,617 $92,763 $92,763 $92,763 $110,617 $92,763 $592,284

$14,195 $21,283 $28,370 $35,457 $49,652 $56,739

$17,500 $17,500 $21,875

$124,812 $99,850 $99,850 $124,812 $99,850 $99,850 $1,298,047

$22,309 $17,847 $17,847 $22,309 $17,847

$37,814 $30,251 $30,251 $37,814 $30,251 $30,251 $393,264

24,432 24,432 30,348

$68,811 $58,520 $58,520 $68,619 $58,712 $58,520 $743,402

$110,617 $92,763 $92,763 $110,424 $92,955 $92,763 $1,184,568

$70,935 $78,022 $85,109 $99,497 $106,391 $113,478

$1,298,047 $1,375,930 $1,415,251 $4,125,227

$1,048,730 $1,119,134 $1,186,751 $3,354,615

$1,298,047 $1,375,930 1,451,251 $1,494,788 $1,584,476 $1,632,010

$1,169,121 $1,203,137 1,203,789 $1,238,933 $1,275,178 $1,312,135

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