Welcome!

V Shankar
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Rallis is a Company

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The Growth Agenda

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Path to sustainable growth

New Products Number of products launched in last 5 years : 15 Greener solutions : 14

Turnover from Greener products : 85% in 2011-12

Products launched in 2011-12
Insecticides Herbicides Fungicides PGR

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Path to sustainable growth

Brand Power Rallis has top

7 brands in

Brands Confidor (Bayer) Contaf (Rallis) Rogor (Rallis)

2011 51% 41% 37%

2010 54% 30% 29%

12 brands

Asataf (Rallis)

38%
15% 30% 26% 29% 31% 16% 17% 14%

28%
24% 19% 17% 15% 13% 13% 13% 12%

5 brands account for 40 % Indian business

Top turnover

Tata Mida (Rallis) Contaf Plus (Rallis) Fame (Bayer) Antracol (Bayer) Tata Mono (Rallis) Applaud (Rallis) Proclaim (Syngenta) Hostathion (Bayer)

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Source : Unaided recall, Gallup Customer Engagement Survey 5

Path to sustainable growth

Apollo

2009 - 10

2011 - 12

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Path to sustainable growth

Adjacent Business

Seeds :

2010-11 100 80 60 40 20 0 -20 -14.3 Net Sales 42.4

2011-12 81.4

Crs

0.6

GeoGreen :

Net Profit

GeoGreen improves the soil health to have the sustainable productivity enhancement The process of manufacturing of GeoGreen will consume the hazardous pollutants of sugarcane based agro industries, thereby helping to protect our environment.
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Path to sustainable growth

Infrastructure

Total CAPEX of

Rs. 400 Crs last 5 years

DAHEJ facility operational

Total Plot Area No. of Civil Buildings Total Construction Area Total No. of Equipments : 80,000 SQMT : 30 : 37,000 SMT : 650 approx

Total Piping length

Total Power Requirement

: 50 Kilometers
: 5.4 MW 8

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Path to sustainable growth

Providing Greener Solutions :
Sales %
10% 7% 47% 30% 18%

36% 52%

2001-02

2011-12

Rallis exited from Red triangle products

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2011 -12

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Farming Conditions Kharif : turned Normal Rabi : Below Average

Domestic Business : 2011 - 12

Normal but Erratic Rainfall Low Productivity in Paddy and Pulses in few areas Increased RM prices Low pest pressure
Farmer Behaviour

Rainfall normal till Kharif , sudden break in Rabi Reduced number of sprays Cautious use of Agri. Inputs
Saturday, April 21, 2012 As per state economic survey, agriculture and allied activities has shown a negative growth of 5.1 per cent against a growth of 15.6 per cent in 2010-11 in Maharashtra.

Crop Protection Industry

Pressure on profit margins High market inventory Increase in debtors

Overall year 2011-12 was tough for Crop Protection industry

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Crops Status : 2011 - 12

Pest Incidence

Crop

Acreage

Yield

Usage of Produce Crop Farmer Price Protection sentiments Expectation Molecules

Rice Pulses

Sugarcane
Cotton Soyabean Potato

High expectations/good sentiments Low expectations/low sentiments

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*Source: Ministry of Agriculture and DAC

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Performance Highlights (Consolidated)

Cr

2010-11 Gross Sales PBT PAT 1,147 184 126

2011-12 1,324 175 101*

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PBT excludes extra-ordinary gains and losses such as fixed assets sale, cessation costs & forex losses/gains. *after exceptional item-Rs.17 crs 13

Some of the new Initiatives

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MoPu : MoU Signing with Govt. Of Maharashtra

Government of Maharashtra and Rallis will be working together to cover .1 Million Hectares of land under pulses crops over 5 years.

Rallis procuring Redgram from Maharashtra farmers

The MoU envisages sustainable livelihood model in the pulses belt of Maharashtra to bring prosperity in the rural belt.
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Samruddh Krishi
An Agri Services programme by Rallis which can leverage the Agri. Expertise, Reach and Farmerconnect of Rallis and increasingly available ICT led knowledge to provide solutions to farmers.
Sourcing Content Development Agri . marketing Distribution Content Delivery Customer Support

Farmer meeting at Gujarat, Utilizing the Mobile based IVRS Technology

Farmer sharing experience at a meeting , Gujarat

Soil pH testing for a Grape farmer at Nasik

Farmers enrolled at Gujarat Farmers enrolled at Nasik, Maharashtra

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Tata Rallis Agri. Input Training School (TRAITS)

Initiative for employability of non-graduate, rural youths from farming background by imparting them training in Agri-marketing and crop advising field to enable them to take up a career in Agri marketing and crop advising. Facilitates Nation competence building and creating competent team for Rallis

Currently Operational At three Locations

Bolpur Baramati Dharwad

Planning to roll out at 7 more locations.

Class in progress

Participants In the Session

Training session at Baramati

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First batch - Bolpur

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EAGLE

2011-12 : Value sustenance Integration into AOP & business operations IT enablement Team rotation & transition

Business Impact
Existing sales planning & review processes completely replaced by EAGLE way of working Sustenance of existing work areas & selective introduction of new programs under EAGLE CPE, seeds & PGN mapping etc Alignment of territory plans to leadership vision (National Sales Vision Roadmap)

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Customer Connect
RKK news letter : Harita Pragathi
Key highlights :

Circulated four times a year (2 times in Kharif and 2 times in Rabi) 7 languages to cover all the regions Provide latest information on agricultural trends/practices/ Rallis initiatives/New products

Sustained platform for communication with

key customers

Will improve customer connect and Farmer Engagement

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RALLI BEAT : Newsletter for Sales & Marketing Team

Quarterly magazine dedicated to achievements, success stories and

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aspirations Circulated to S&M team and channel partners

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Rallis BE Journey

TBEM Serious Adoption Award to Rallis-2005

TBEM Active Promotion Award to Rallis -2007

Rallis winning the CII-EXIM JRDQV award for significant achievement in CopyrightYear - 2008 Limited. All rights reserved Rallis India

Award Rallis - 2011

Rallis winning the RBNQA Award for Excellence- 2007

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Tata Innovista Awards

Tata Innovista Regional level (North Forum) award for The Innovative Product Applaud under Process innovation in Support areas

Tata Innovista Regional level (Mumbai Region) award for Product P - A Customer's Delight under Dare to Try

Tata Innovista Regional level award for Neon 5EC on control of Cotton Jassid under New Product Innovation

6 Innovation projects has been selected for Regional round for 2012 4 won the regional award

Final Winners with Mr. Cyrus Mistry

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EHS Recognition
National Safety Award for Akola Unit
Prashansa Patra Award from NSC for Ankleshwar Unit

Lote

Akola

Merit of excellence certificate-2010, from National safety Council, Maharashtra Chapter 23

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Financials

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Gross Sales
1400

CAGR : 14 %
1200
1128 1000 933 907 800 740 600 400

1231

200
0 2007 -08 2008 -09 2009 -10 Rs Cr.
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2010 -11

2011-12

PBT
230

CAGR : 29 %
182 152 112 175

180

130

80
64 30

-20

2007 -08

2008 -09

2009 -10 Rs Cr.

2010 -11

2011 -12

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PBT excludes extra-ordinary gains and losses such as fixed assets sale, cessation costs & forex losses/gains. 26

Market Capitalisation and Dividend %

3000 200% 2500 220%

Crs

250%

180%
2000 160% 160%

200%

150% 1500 100% 1000 50%

500 402 2007 -08 469 2008 -09 1627 2009 -10 2569 2010 -11 Dividend 2362 2011 -12

0%

Market Capitalisation
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The Rallis Way

Rallis Kisan Kutumb
Database of 7 lakh farmers in India

Samrudh Krishi & MoPu

Use of correct levels of inputs at the right time Correct identification of problem Reduction in cost of inputs

Greening of the portfolio

Exit from Red Triangle highly toxic products Metahelix Hybrid Seeds Geo Green - Organic soil conditioner for improving soil health

Responsible Care
Continuous improvement in EHS

People
Employee Care KKHD TRAITS

Processes
EAGLE Business Excellence efficiency of capital Quality of operations,
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Rallis in future

Agri Services

Crop Protection

Contract Manufact uring

Seeds & PGN

Rallis Poised 2007 - 11

Rallis Becoming 2012 - 16

Crop Solutions : Farmer - centric Greener Portfolio : Sustainability

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Profitable Growth

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