Product: Clinic All clear About the Product: The Clinic All Clear brand was launched in 1980

in India. It was known as Clinic Special then and its name was later changed to Clinic All Clear in 1996.The brand is also present as Clear in 14 other countries worldwide. To align itself to the international quality standards this year Clinic All Clear has been relaunched this year as Clear. Tag line: Zero dandruff, Just fabulous hair Company: Hindustan Unilever Limited Brand Ambassador: Bipasha basu Quantity and Price: 200 ml - Rs.135, 100 ml - Rs.72 and 7.5 ml (Sackets) - Rs.3 Product differentiation: Anti Dandruff (Also see below points for more differentiation) Close Competitor: Head and Shoulders (P&G) Market Share: In South India Clinic All clear and Clinic Plus put together have a market share of 70%. As per ORG data for the first eight months of this year till August, Clinic All Clear held volume market share of 43.63 per cent and value share of 41.05 per cent. It was ahead of Procter & Gamble's Head and Shoulders in both criteria.

Market Strategy (New Concept): First ever anti-dandruff shampoo range formulated exclusively for men. This idea was developed because mans scalp is differed and 33% more dandruff than that of woman Advertising: HLL also roped in Bipasha and John Abraham to endorse the brand with the communication executed with perfection by Love

The communication was followed with a 360 degree brand building exercise with presence in the Web, contest in association with Contests2win.com and events featuring brand ambassadors. Hll has also relaunched a beautiful site for the brand www.clinicallclear.com which was designed to catch the young with lot of games and forums. HLL has put their marketing power behind the brand and expects it to deliver Clear is available in 5 variants, each catering to a specific scalp/hair need. Clear Active Care Provides extra nourishment for a healthy scalp and beautiful hair. Powered by Cleartech also helps remove dryness which is the root cause of dandruff. Clear Ice Cool Specially formulated with the cleartech advantage it refreshes and cools the scalp and also reduces dandruff. Clear Hairfall Defense Also powered by Cleartech. It removes dandruff which helps in reducing hairfall**. Clear Soft Gloss Powered with the twin advantage of Cleartech soft and essential oils . It not only removes dandruff* but also leaves your hair 4 X softer. Clear Radiant Black Nourishes the scalp and gives a black shine to your dandruff free hair.

Clear Active Care

Clear Hair fall defense

Clear Radiant Black

Clear Ice Cool

Clear Soft Gloss

Clinic All Clear Active Care

Clinic All Clear Hair Fall Defense

Clinic All Clear Ice Cool