John Assaraf HIAPlaybook

Playbook
Achieving Your Lifes Goals and Dreams
Having it all
HAVING IT ALL Achieving Your Lifes Goals and Dreams Playbook Author/Presenter John Assaraf Art Director Ellen Long Senior Editor Tom Stacey Project Manager Laura Gulbrandson Production Artist Bridgit Watt
Printing ImageOne Graphics, Inc.
2007 John Assaraf. All rights reserved. Published by John Assaraf Neural-Reconditioning ProcessTM is trademark of John Assaraf and OneCoach, Inc. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic or mechanical, photocopying, recording, scanning or otherwise, without the prior written permission of the Publisher. Limit of Liability/Disclaimer of Warranty While the contributors have used their best efforts in preparing this information, they make no representation or warranties with respect to the accuracy or completeness of the contents and specifically disclaim any implied warranties. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. The authors shall not be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential or other damages. Produced in the United States of America.
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Contents
A Note from John ...........................................................................5 Be a Winner ...................................................................................6 Binding Agreement With Me, Myself, and I ....................................7 What Is Success ............................................................................8 One Year From Today ....................................................................9 The Neural Reconditioning Process ......................................... 11 The Power of Meditation .............................................................. 12 The Power of Visualizations ......................................................... 13 Brain Waves................................................................................. 14 Evolution of Theories of the Universe .......................................... 15 The Great Law ............................................................................. 16 The Law of Vibration and Attraction ............................................. 17 The Law of Cause and Effect ...................................................... 18 The Law of Gender/Creation........................................................ 19 Who Are You, Really? ..................................................................20 Your Powerful Brain, Body, and Physical Senses ........................21 Old BrainNew Brain .................................................................24 Intelligence...................................................................................28 Your Conscious Mind ...................................................................30
The most important part of living life on you own terms and having it all is having faith and belief in yourself and in the intelligent power that created you.
John Assaraf
2007 John Assaraf. All rights reserved. Do not duplicate Item # HIAPB V062707
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The Six Intellectual Functions of Your Conscious Mind ...............32 The Non-Conscious Mind ............................................................34 Reticular Activation System .........................................................36 Psycho-Cybernetic Mechanism ...................................................37 The Amygdala..............................................................................38 The Power of Your Beliefs and Habits .........................................39 Be An Ant-Eater ........................................................................... 41 The Process of Creation and Manifestation .................................42 The Neural Reconditioning Process .........................................43 The Life Design Matrix .................................................................45 Goal Achieving ProcessFinancial Goals ..................................58 Goal Achieving ProcessBusiness/Career Goals ......................62 Goal Achieving ProcessSpiritual Goals ....................................66 Goal Achieving ProcessMental Health Goals ..........................70 Goal Achieving ProcessPhysical Health Goals ........................ 74 Goal Achieving ProcessRelationship Goal #1 ..........................78 Goal Achieving ProcessRelationship Goal #2 ..........................82 Goal Achieving ProcessContribution Goals .............................86 Johns Complete Life Design Matrix.............................................90 My Complete Life Design Matrix ..................................................91 Creating My Own Neural Reconditioning Program ...................92 Daily Planner ...............................................................................91
2007 John Assaraf. All rights reserved. Do not duplicate Item # Item # HIAPB V062707
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A note From John...

Thank you for ordering Having it All Achieving Your Lifes Goals and Dreams. In this program, you will learn the latest in quantum physics and brain research as it relates to really achieving your goals. Please set aside the time to go through the materials and the recording and make sure you do what is asked of you in each section. Remember, its the application of the right information that yields the results you truly want. The materials included in this program are based on years of research and contain the most current information available to help you create the life/business you really want. As you will hear me say numerous times, the information in and of itself is practically useless. It is the implementation of the information, the action steps you take on a persistent and consistent basis that will really make the difference for you. We have given you a system that will absolutely accelerate the process of making the changes you want to make so you can really make your lifes and business goals a reality. Now it is up to you.
To your success!
John Assaraf Co-Founder, OneCoach
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Be A Winner
The Winneris always part of the answer; The Loseris always part of the problem. The Winneralways has a program; The Loseralways has an excuse. The Winnersays, Let me do it for you; The Losersays, Thats not my job. The Winnersees an answer to every problem; The Losersees a problem for every answer. The Winnersees a green near every sand trap; The Losersees two or three sand traps near every green. The Winnersays, It may be difficult but its possible; The Losersays, It may be possible but its too difficult. Be a Winner!
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Binding Agreement With me, myselF, And i

I, the undersigned commit and agree to furnish all materials and labor necessary to design and create the life of my dreams. I hereby commit to doing whatever it takes without being dishonest or deceitful to achieve the greatness that I know is within me. I will pay the price that is necessary to reach my lifes dream and destiny, because I know that not fulfilling my destiny will leave me feeling short-changed in my life. I understand that my lifes design plan is going to be reached one step at a time, with each step bringing me closer to the life of my dreams. I will only settle for achieving the life of my dreams. I have the power, I have the knowledge, and I have what it takes.
_________________________________________
I commit to living the life of my dreams!
signature of Commitment
_________________________________________
date
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WhAt is suCCess?
to me, success means...
What three to five things must happen in order for me to feel my life is a success?
1. 2. 3. 4. 5.
I am now committed to making and allowing these things to happen.
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one yeAr From todAy

What has to happen in order for me to feel totally satisfied with my life? Use the examples and ideas on the following page to help you compile your list. Professionally Personally
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Ideas and Examples

Professionally
Financial Investments Real Estate Business Plan Retirement Hire Dream Team Education Build Skills New Career/Business Promotion Job Training Generate $1M in Revenue Design a Career Track Plan Future Get More Organized Reduce Stress
Personally
Relationships Reputation Contributions Spirituality Ethics Morals Family Ideas Health Travel Socialize/Network Meditation Exercise Look Better Face Problems Handle All Needs
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the neurAl reConditioning ProCess

1. 2. Create a new powerful physical and mental vision. Choose powerful new declarations and affirmations that will support the new vision. These affirmations will turn into new DSP connections that will become beliefs when reinforced for at least 30 days. 3. 4. 5. Create written, auditory, kinesthetic, visual and subliminal imprinting material. Develop Emotional Triggers for Neural Linking process. Daily Reconditioning Techniques. Upon waking, just before bed, one other time. Three to five minutes Use... Photos Mental movies Self-Guided Imagery Visualization boards Real life movies Recorded and laminated affirmations 6. Neurotechnology: Seven, 15 or 30 minutes per day. 7. Meditation
I have a powerful vision!
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the PoWer oF meditAtion

Brain research has produced concrete evidence for something that practitioners of meditation have maintained for centuries: Mental discipline and meditative practice changes the workings of the brain and allows people to achieve different levels of awareness and peacefulness.
In Addition
During the past 25 years, more than 1,000 scientific research studies have been conducted on the effects of meditation technique at 250 independent universities and research institutions in 33 countries. The studiesmany of which have been published in leading scientific journals have shown that meditation:
Reduces stress Increases creativity and intelligence Improves memory and learning ability Increases energy Increases inner calm Reduces insomnia Increases happiness and self-esteem Reduces anxiety and depression Improves relationships Improves health Promotes a younger biological age.
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the PoWer oF VisuAliZAtions

What Are Visualizations?
Visualizations are images we create in our minds. Our brain and its non-conscious functions remember everything we see or imagine repeatedly. The smile of a baby, a rainbow over the meadow, a car racing by, or even you pretending to jump of a building! We can replay these mental movies over and over again on the screen of our mind as many times as we wanted. Visualizations register in our non-conscious just as powerfully as images we have actually seen. To our brain, they are real. Thus, we can create the reality we want on the inside first, by imagining what we want. When we use visualizations over and over again, we accelerate neural connections much faster than experiencing an actual event. Although it is called visualization, it is not necessarily visual. Some people dont see mental movies or images in their mind, but experience a strong feeling that can include sounds, tastes, or emotions. One is not necessarily better than the other.
Why Do They Work?

Seeing and feeling is believing. We believe what we see and what we feel. This is true for actually seeing something as well as mental seeing. As you create an image on the screen of your mind, your brain believes it is happening and it is real. Repetition of the visions causes the neural patterns to connect and strengthen, hereby causing the image to become more real. Your mind then begins to believe it actually happened or is now happening. Non-consciously, its an event that has actually taken place. Combined with affirmations, it becomes a powerful tool in creating what you want in your physical world. You set up the brain to feel and expect the new image as part of your current reality which it then helps you find and act in the physical world
How Do You Do It?

Set aside a time and place daily for your meditations, visualizations and affirmations. Its better if you can do it at the same time every day preferably first thing in the morning or just before bed when you are a little tired. Visualization begins by closing your eyes and creating a mental image of what you want. At first this may seem a bit strange and the images are unclear. Thats all right. The more you practice, the clearer the images become. Always try to picture the same images every day, adding more detail as you become more comfortable with the process. Look at the pictures in your mind as a movie, with yourself as the actor and play out the new you and success vividly.
Result?
When neural pathways are formed and strengthened at a non-conscious level, you automatically seek out there matches for in here. The firing threshold of the neurons is lowered and you create a subconscious pattern that helps you automatically achieve your new vision. The other thing that occurs is that you now have a neurological mental station set that can broadcast the frequency of what you want 24/7 just like a radio station. The stronger the mental pattern, the more frequent you will think about it consciously and subconsciously.
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BrAin WAVes
Beta (14 100 Hz)
Alert / Working They are the fastest of the brain waves and are not conducive to superlearning. This is our day-to-day awake state.
Alpha (8 13.9 Hz)

Relaxation, superlearning, relaxed focus, light trance, increased serotonin production. Pre-sleep or pre-waking drowsiness. Higher intuitive factors. Meditation, beginning of access to nonconscious mind.
Access to quantum field begins. Theta ( 4 7.9 Hz)

Dreaming sleep (REM sleep). Increased production of catecholamines (vital for learning and memory), increased creativity. Tap into universal intelligence. Integrative, emotional experiences, potential change in behavior, increased retention of learned material.
High levels of access to quantum field. Delta (.1 3.9 Hz)

Very slow. Dreamless sleep. Human growth hormone released. Trained monks can access this level of the field in an awakened state.
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eVolution oF theories oF the uniVerse

450 Years Ago Galileo and Giordano Bruno (164): Based on theories developed by Copernicus, they concluded that the earth is not the center of the universe. Proposed that men are simply part of nature and not superior to it which ran counter to the theories of the politically powerful churchmen of the time. Descartes (16160): Studied principles of science. Approached the church and offered that he study the objective world while they maintained dominion over the psyche and the intangible. Sir Issac Newton (16412): Studied the greater objective world and figured out velocity, position, the speed of falling objects and gives us the ability through Newtonian physics to put a man on the moon. Albert Einstein (181) and Max Planck (18814): They studied the photoelectric effect and miniscule sub-atomic particles. Einstein concluded that the very small does not behave at all like the very large and that nothing can go faster than the speed of light E=MC. John Hagelin, Ph.D. (current): He offers the notion of a Unified Field linking the four forces of nature. Also puts forth that the very small of the universe is a wave and the very large is a particle. He is generally regarded as one of the pioneers of String Theory.
400 Years Ago
300 Years Ago
Less than 50 Years Ago
Current
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the greAt lAW
Everything is Energy!
Energy is neither created or destroyed. It is the cause and effect of itself. It is evenly present at all places at all times. Energy is in constant motion and never rests. Energy is forever moving from one form to another. Change is energys only attribute.
Energy is Everything!
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the lAW oF ViBrAtion And AttrACtion

Energy that is on the same frequency will resonate and attract. Energy that is not on the same frequency will not resonate and will repel. Your thoughts are waves of energy that penetrate all time and space. Our physical universe is merely a manifestation of our own unseen internal universe. Concentration and focus increases the vibration. If the brain cells you activate have sad or negative images, you will move into a negative vibration and therefore attract negative into your life. If you have happy and positive images, you will move into a positive vibration and feel and attract the good that you desire.
How can I use this in my life right now?
I am now attracting an abundance of money, health and great people into my life.
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the lAW oF CAuse And eFFeCt

We only see effects in our physical world. Whatever thought or action you send into the universe must come back. For every action there is an equal and opposite reaction. Say good things to everyone; treat everyone with total respect and it will always come back. Concentrate on the cause and the effect will automatically take care of itself.
I am always at cause and I now cause wonderful things to manifest in my life.
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the lAW oF gender/CreAtion

Every seed has a gestation or incubation period. Ideas are spiritual seeds and can move into form or physical results. Your goals and dreams will manifest when the time is right. know they will. The Law of Creation manifests itself in the animal kingdom through reproduction. All new things merely result from the changing of something that was, into something else that now is.
I am patient and I totally trust the Universe to bring me everything I need now to manifest my goals and desires.
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Who Are you reAlly?

You are intelligent energy in a formation we call body You have a body and a brainThe Vehicle You have a conscious mind with six intellectual functions You have a non-conscious mind with three functions You have a psycho-cybernetic mechanism You have a reticular activation system You have infinite potential
I have infinite potential.
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your PoWerFul BrAin, Body And PhysiCAl senses
Nervous System, Vascular System, Muscular System Organs: Brain, Lungs, Stomach, Skin Tissues
Cells
Molecules Atoms
Subatomic Particles Protons & Electrons

Neutrons, Gluons, Quarks, and Mesons are all electromagnetic vibrating waves of light called QUANTA
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Brain research Facts

Weights only 3 lbs. (1-2%) Uses 20% of oxygen, 25% of blood Uses 30% of water, 40% of nutrients! 5% dehydration = 30% less efficient 10% dehydration = 50% less efficient 100,000 miles of blood vessels Cannot store energy! Worlds telephone system complexityin one cell You were not born hard-wired! Einstein, Edison, and you! 98% learned in last 8 years 80% pre-1990 found to be false! MRI, PET, SPECT, MEG machines brain-scan imagery Medical breakthroughs Scientific discovery = change
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Your Powerful Brain, Body and Physical Senses
Your Powerful Brain Has ...

Not 10 million neurons but 100,000,000,000 neurons (100 Billion) 2 million support cells (Glia) 100 trillion DSP connections Genius ability Capable of 10,000 trillion operations per second
Dendrite
Axon Terminal Button
Soma (cell body) Nucleus
Axon Myelin Sheath
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old BrAinneW BrAin
Frontal Lobe
Occipital Lobe
Mammalian Brain
Cerebellum
Reptilian Brain
Your brain-stem, near the top of your neck, is also called the reptilian brain because it is similar to the brains of cool-blooded reptiles. It controls many of your bodys instinctive functions, such as breathing. Your old mammalian brain is similar to the brains of other warm-blooded mammals. It controls your emotions, your sexuality and has a key role to play in your memory. The frontal lobe is 3540% of the human brain. It is the CEO, the orchestra leader. It is responsible for focus, concentration, learning and the power of observation.
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Old BrainNew Brain
the Parts of the Brain

THE MOTOR CORTEX: controls activity. FRONTAL LOBE THE PREFRONTAL CORTEX: deals with thinking. THE PARIETAL LOBE: handles spatial abilitythe ability to perceive and mentally manipulate a form or object.
THE OCCIPITAL LOBE: your visual center.
THE TEMPORAL LOBE: the speech center of the brain.
THE GATEKEEPER: actually you have three gatekeepers: the amygdala, the hippocampus and the caudate nucleus; all relay important messages to different parts of the brain.
THE CEREBELLUM (or little brain), which plays a key part in adjusting posture and balance. It also acts like an automatic pilot when we perform learned functions like riding a bicycle or using a typewriter.
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Brain Plasticity
What is the number of connections (thoughts, memories, things learned) the average human brain has the capacity to make over a lifetime?
100,000,000,000,000,000,000,000000,000,00 0,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000 (1 plus 6 million zeros!) Brain storage ability is 6 million volumes of USA Today. You and I are limitless in our capacity to learn and grow FAST!
My thoughts are real!
New neural pathways being formed in the brain
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Old BrainNew Brain
The Two Sides of Your Brain

The left side emphasizes: words, logic, numbers, mathematics, and sequence. The right side emphasizes rhyme, rhythm, music, pictures, and imagination. The corpus callosum links both.
leFt BrAin Words Logic Numbers Mathematics Sequence
right BrAin
Rhyme Rhythm Music Pictures Imagination
Corpus Callosum
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intelligenCe
SQ EQ IQ
SPIRITUAL QUOTIENTYour awareness and understanding of your connection to the source of all intelligence and creation.
EMOTIONAL INTELLIGENCE QUOTIENTMultiple intelligences
INTELLIGENCE QUOTIENTA measure of a persons intelligence as indicated by an intelligence test; the ratio of a persons mental age to their chronological age.
VerbalLinguistic Intelligence Exhibits sensitivity to the sound, meaning and order of words. Loves to read, talk, listen and write. Language experts, writers and public speakers use this intelligence. Enhance by: listening to a story, tell a joke, read a book, listen to a tape, engage in a debate, write a poem or story, or discuss current events. LogicalMathematical Intelligence Demonstrates ability in mathematics and other complex logical systems. Loves to solve problems, reason things out and think sequentially. Computer technologists, engineers, and scientists are drawn from this group. Enhance by: play a computer game, solve a puzzle, break a code, figure out a riddle, take apart a gadget, calculate numbers, and find a pattern. MusicalRhythmic Intelligence Appreciates, understands and creates music. Loves to sing, hum, tap to music. Musicians, composers and dancers show a heightened musical intelligence. Enhance by: beat out a rhythm, make up a dance, compose a song, play a recorder, pound a drum, relax to a music tape, and learn a new song.
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Intelligence
VisualSpatial Intelligence Has the ability to perceive the visual world accurately and recreate (or alter) create art. Designers, architects and air traffic controllers Enhance by: sculpt a clay figure, paint a picture, videotape a play, mind map a lecture, or build a model or a collage. BodilyKinesthetic Intelligence Uses ones body in a skilled way, for self-expression, goal attainment, or entertainment. Loves to move and express through movement or action. Athletes, dancers and actors are skilled in this intelligence. Enhance by: choreograph a dance, dribble a basketball in unusual ways, perform a scene of a play, take an aerobics class, play a movement game. Interpersonal Intelligence Perceives and understands other individualstheir moods, desires, and motivations. Loves to communicate, listen, persuade and negotiate. Business leaders, politicians, facilitators and therapists. Enhance by: teach a friend how to play a game, enter a group discussion, play a team sport, encourage a friend, make a new friend. Intrapersonal Intelligence Understands ones own emotions, values and personal philosophy. Loves to be alone, thinking thoughts and setting internal goals. Counselors, inventors, religious leaders and introspective writers Enhance by: write in a journal, practice concentration exercises, meditate on a candle, become aware of your feelings, reflect on an idea. Naturalist Intelligence Recognizes flora and fauna, makes distinction in the natural world and uses this ability productively. Sensitive to nature. Perceives connections and patterns in the world, including in the plant and animal kingdoms.
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your ConsCious mind

What is it? 17% of brain mass: Controls only 24% of actual perceptions and behavior. Looks for patterns and images that are familiar. Rejects those that arent. This is the part of you that thinks and reasons. Your free will lies here. This is the part of your mind that will decide the changes required to live the type of life you want to experience. The conscious mind can accept or reject any idea.
Conscious Impulses Travel at 120140 MPH No person or circumstance can cause you to think about thoughts or ideas you do not choose. The thoughts you consistently choose and impress from your conscious mind to your non-conscious mind will determine the results in your life.
Sensory System
Visual Auditory Touch Taste Smell
Total Bandwidth
(Bits/Sec) 10,000,000 100,000 1,000,000 1,000 100,000
Conscious Bandwidth
(Bits/Sec) 402,000 30500 5250 110 110
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Your Conscious Mind
Volitional
Sets goals judges results Thinks abstractly
Time-Bound
Past and future
Limited Processing Capability

Short-term memory (approximately 20 seconds) 13 events at a time Can process an average up to 2,000 bits of information/second
I am limitless in my capacity to learn and grow FAST!
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the six intelleCtuAl FunCtions oF your ConsCious mind

1. reasoning
Induced state Deductive state
2. Will 3. Memory
Short term memory is electrical Long term memory is chemical All of your memories all of them are perfect memories and are forever stored in your brain
4. Perception
We do not see the world as it really is. We see only what our internal map is conditioned to see.
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The Six Intellectual Functions of Your Conscious Mind
5. imagination
6. intuition
I am limitless in my capacity to learn and grow FAST!

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the non-ConsCious mind

Why Your Brain Has Unlimited Potential
The non-conscious mind...
Is 5/6 of our brain mass Controls 9698% of perception and behavior Averages 400 billion actions per second Sees in pictures and patterns Impulses travel at more than 100,000 MPH Cannot tell truth from a lie Cannot tell real from imagined Believes as totally true, every picture or image that you send it!
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The Non-Conscious Mind
The Three Power Functions of Your Non-Conscious Mind: Why You and Your Brain Have Unlimited Potential
1. Your personal operating system 2. Store beliefs, memories & habits 3. Connects you to field of infinite intelligence
How it Works, and What it Does

The ideas that have been fixed in your non-conscious mind through education, repetition or impact, form your conditioning. Your hidden self image resides here. The non-conscious mind functions in every cell of your body. Every thought your conscious mind chooses to accept, your non-conscious mind must accept and express ...it has no ability to reject. The non-conscious is your emotional mind. The non-conscious mind expresses itself through you in feelings and actions. Any thought you consciously choose to impress upon the non-conscious over and over becomes fixed in this part of your personality. Fixed ideas will then continue to express themselves without any conscious assistance. Fixed ideas are more commonly referred to as habits and the collective habits are referred to as the conditioned mind. The non-conscious mind is frequently referred to as the spiritual side of your personality or the universal mind. The non-conscious mind knows no limits, save those you consciously choose. Looks for patterns and images in our outside world that match our inside world. Information that doesnt match up gets dropped.

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retiCulAr ACtiVAtion system

Your lightning fast personal Google search engine that finds only A-list goals. Network-like group of cells in your non-conscious brain that function up to 800x faster than your conscious neurons (cells) ability. Directs every sensory impulse that is received A list gets automatic non-conscious attention and sends signal to conscious mind
How to use it optimally:
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PsyCho-CyBernetiC meChAnism
Science of control and communication which occurs in animals and some machines. Have sensors that measure deviations from set goal or set program. Sensors send feedback to coordinating mechanism your nervous system which then corrects the deviation from set program.
How to use it optimally:

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the AmygdAlA
Amygdala is a Latin or Greek word that means almond, because it is almond-shaped. The amygdala has tremendous power over your perceptions and actions. Your amygdala is what senses potential and real stress, and orders the release of neurotransmitters in response, causing you to have doubt, fear and anxiety.
List any doubts, fears or stress that you have in your life right now.
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the PoWer oF your BelieFs And hABits

How are our beliefs and habits formed? Seeing + Listening + Doing + Experiencing x Repetition = Beliefs Beliefs + Experiences x Repetition = Habits Habits cause automatic perceptions and actions = Results Your actions cause the results in your life but are not the cause! The only exception to this equation is a significant emotional experience.
Your Beliefs and Habits Are the Cause of Your Perceptions and Behavior Beliefs and habits create sensory filters. Beliefs and habits are nothing more than neurode patterns that are stored in the brain (DSPs). The more a neuron is fired the stronger the impulse gets and the easier it becomes to go down that neural pathway (automatic firing threshold). Beware of the ANTSAutomatic Negative Thoughts. Learn to create and love your APTSAutomatic Positive Thoughts.

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The Effects of Your Beliefs and Habits on Your Perceptions

We see the world not as it really is, but only as we really are. Beliefs and habits act as sensory filters that get in the way of truth and possibilities. Our beliefs and habits cause us to drop any visual or sensory input from our awareness in order to match up with our internal map of reality. We talk, act and pretend out the prejudices of our beliefs. Beliefs and habits effect Self-esteem Relationships Prosperity Job performance Mental and physical health People will treat you exactly the way you see and treat yourself unconsciously. Beliefs create scotomas Comes from Latin meaning dim sight or blind spot Our brain drops information from our visual and auditory senses in order to match our internal map of reality.
Your Automatic Negative Thoughts (ANTs) could be lying to you and keeping you from taking the action you need to succeed.
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Be An Ant-eAter
Example
Im afraid that I cant accomplish my business goal because I do not have all the skills I might need to make it work.
Whenever you feel sad, mad or nervous, write down your ANTs and challenge them by creating empowering, positive statements or APTs (Automatic Positive Thoughts) to take their place.
Ants
Im not capable Im not certain Im afraid Things never go right for me I could never do that Ill never be able to learn this Im not bright enough I always have problems
APT/Empowering Beliefs
I am successful and savvy businessperson I have clarity of purpose and focus I am confident I am strong I am capable of learning new things I can achieve whatever I set my mind to I am smart and capable I see learning and solutions in every situation
Response
That may be true, however, I can acquire the skills I need or I can hire or find someone else with those skills to help me.
Example
I am scared to do this.
Response
Being scared is a very normal feeling when trying something new. I will feel it, and do it anyway.
Turn your Automatic Negative Thoughts into Automatic Positive Thoughts/Empowering Beliefs
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the ProCess oF CreAtion And mAniFestAtion
Once an idea is chosen and consistently impressed and emotionalized into the non-conscious mind, perceptions and behaviors change to find and produce the desired results.
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the neurAl reConditioning ProCess

1. 2. Create a new powerful physical and mental vision. Choose powerful new declarations and affirmations that will support the new vision. These affirmations will turn into new DSP connections that will become beliefs when reinforced for at least 30 days. 3. 4. 5. Create written, auditory, kinesthetic, visual and subliminal imprinting material. Develop Emotional Triggers for Neural Linking process. Daily Reconditioning Techniques. Upon waking, just before bed, one other time. Three to five minutes Use... Photos Mental movies Self-Guided Imagery Visualization boards Real-life movies Recorded and laminated affirmations 6. Neurotechnology: Seven, 15 or 30 minutes per day. 7. Meditation
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Neural Reconditioning Process

30-Minutes Per Day
10
20
30
40
50
60
70
80
90
Conscious Mind
Full-on effort uses: Desire Willpower Persistence
Non-Conscious Mind
You will perceive and see all without conscious awareness. You will behave automatically the way you are wired to behave.
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the liFe design mAtrix
Design and Live the Life of Your Dreams
The following pages contain forms for you to fill out that will help you to...
Become clear about the purpose of your life. Decide what you want in each area of your life. Determine why it is important to achieve it. Determine the beliefs and habits you need to
develop.
Decide what you want to acquire along the way. Decide what you want to contribute along the way. Plan a course of action to follow.
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Accomplishments
Create a list of all your accomplishments to date:
Find Your True North
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The Life Design Matrix
Examples of Core Strengths Deductive Reasoning Imagination Creativity Organization Will Power Listening Managing Facilitating Organization Persistence
True North: Core Strengths

Create a list of your core strengths.
Examples of Unique Abilities I have a unique ability to... Lead teams Inspire others Solve problems creatively Think quickly Make dynamic presentations
True North: Unique Abilities

Create a list of your unique abilities.
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True North: Financial Evaluation
Date ____________ My current yearly income is $ ____________
Circle the number that best represents how you are doing financially.
0 1 2 3 Getting By 4 5 Just Ok 6 7 8 9 10 Excellent
Need Help
Very Pleased
Explain:
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True North: Business/Career Evaluation
Date ____________
Circle the number that best represents how you are doing in business or your career.
Need Help
Very Pleased
Explain:
4
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True North: Spiritual Evaluation
Date ____________
Circle the number that best represents how you are doing spiritually.
Need Help
Very Pleased
Explain:
50
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True North: Mental Health Evaluation
Date ____________
Circle the number that best represents how you are doing with your mental health.
Need Help
Very Pleased
Explain:
1
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True North: Physical Health Evaluation
Date ____________
Circle the number that best represents how you are doing with your physical health.
Need Help
Very Pleased
Explain:
52
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True North: Relationships Evaluation
Date ____________
Circle the number that best represents how you are doing with your relationships.
Need Help
Very Pleased
Explain:

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True North: Contribution Evaluation
Date ____________
Circle the number that best represents your contribution efforts.

0 None 1 2 3 A Little 4 5 Ok 6 7 8 9 10 Excellent
Very Pleased
Explain:
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Johns Example: The purpose of my life is to live, to love, to grow, and to be mega happy. It is also to be a great father to my children, a great partner to Maria and to love, inspire, and serve others. Micheles Example: The purpose of my life is to lead by example by nurturing, loving, and gently challenging my family and associates to live to their fullest potential. Jeffs Example: The purpose of my life is to provide for my family and to give back to my community. Glendas Example: The purpose of my life is to inspire others to find their own inner strengths and to be the best mother, daughter, sister, and aunt that I can be.
My Lifes Purpose
The purpose of my life is...

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Decide what you want to acquire along the way ...
Decide what you want to contribute ...
Decide what you want to experience ...
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Things I want to create:
Places I want to travel:
Things I would like to learn or do:

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goAl AChieVing ProCessFinAnCiAl goAls

toP three one yeAr goAls
1. 2. 3.
By __________ my net worth is ________________. By __________ I have earned __________ for my products / services. These are the beliefs and declarations I am now accepting as truth:
Why I must and will achieve my financial goal:
These are the new habits I must create in order to achieve my goals:
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Goal Achieving ProcessFinancial Goals
30 dAysACtion items
This is how I will achieve my financial goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish this goal:
This is the help I need:

PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessFinancial Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my financial goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
60
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Goal Achieving ProcessFinancial Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my financial goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
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goAl AChieVing ProCess Business/CAreer goAls

1. 2. 3.
By __________ my revenue is ________________ By __________ I have earned __________ for my products/services These are the beliefs and declarations I am now accepting as truth:
Why I must and will achieve my business/career goals:
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Goal Achieving ProcessBusiness/Career Goals
30 dAysACtion items
This is how I will achieve my business/career goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast 3. 4. 5. These are the strengths I have to accomplish my goal:
6
PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessBusiness/Career Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my business/career goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast 3. 4. 5. 6. 7. 8. 9. 10.
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Goal Achieving ProcessBusiness/Career Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my business/career goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
6
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goAl AChieVing ProCesssPirituAl goAls

ToP THREE oNE YEAR GoALS:
1. 2. 3.
These are the beliefs and declarations I am now accepting as truth:
Why I must and will achieve my spiritual goals:
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Goal Achieving ProcessSpiritual Goals
30 dAysACtion items
This is how I will achieve my spiritual goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish my goal:
6
PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessSpiritual Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my spiritual goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
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Goal Achieving ProcessSpiritual Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my spiritual goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
6
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goAl AChieVing ProCessmentAl heAlth goAls

ToP THREE oNE YEAR GoALS:
1. 2. 3.
Why I must and will achieve my mental health goals:
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Goal Achieving ProcessMental Health Goals
30 dAysACtion items
This is how I will achieve my mental health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish my goal:
1
PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessMental Health Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my mental health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
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Goal Achieving ProcessMental Health Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my mental health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.

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goAl AChieVing ProCessPhysiCAl heAlth goAls

1. 2. 3.
Why I must and will achieve my physical health goals:
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Goal Achieving ProcessPhysical Health Goals
30 dAysACtion items
This is how I will achieve my physical health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish my goal:

PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessPhysical Health Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my physical health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
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Goal Achieving ProcessPhysical Health Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my physical health goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.

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goAl AChieVing ProCessrelAtionshiP goAl #1

1. 2. 3.
Why I must and will achieve my relationship goals:
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Goal Achieving ProcessRelationship Goal #1
30 dAysACtion items
This is how I will achieve my relationship goal with ____________________... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish my goal:

PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessRelationship Goal #1
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my relationship goal with ____________________... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. 8. 9. 10.
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90 DAYSACTIoN ITEMS
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goAl AChieVing ProCessrelAtionshiP goAl #2

1. 2. 3.
Why I must and will achieve my relationship goals:
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30 dAysACtion items
This is how I will achieve my relationship goal with ____________________... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. These are the strengths I have to accomplish my goal:
8
PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessRelationship Goal #2
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60 dAysACtion items
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90 DAYSACTIoN ITEMS
8
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goAl AChieVing ProCessContriBution goAls

toP FiVe one yeAr goAls
1. 2. 3. 4. 5.
Why I must and will achieve my contribution goals by
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Goal Achieving ProcessContribution Goals
30 dAysACtion items
This is how I will achieve my contribution goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. This is the help I need:
8
PLAYBOOk www.JohnAssaraf.com Goal Achieving ProcessContribution Goals
HAVING IT ALL
60 dAysACtion items
This is how I will achieve my contribution goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. This is the help I need:
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Goal Achieving ProcessContribution Goals
90 DAYSACTIoN ITEMS
This is how I will achieve my contribution goals... By _________ I will take these actions: 1. Daily reconditioning of my brain. 2. I expect it to happen fast. 3. 4. 5. 6. 7. This is the help I need:
8
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JoHNS CoMPLETE LIFE DESIGN MATRIx

My one-Year Goals and Vision for the Next 12 MonthsJohn Assaraf
GodI am totally connected to God and his awesome powers. Every moment I allow his power
to guide me in creating a masterpiece for others and myself. I have total faith in God and total trust that everything happens for a reason that serves me and helps me grow and expand. I meditate daily to increase my awareness of and connect to the source I visualize the outcomes for everything I am creating.
HealthI now weigh 195 lbs. And my body fat is 10 percent. I have an abundance of physical
and mental energy and I feel and look great. I am the healthiest I have ever been. Being happy and healthy is my highest priority.
FinancialI am now earning ------------a year from my Investments, Re/Max, and OneCoach.
My net worth is now ------------and I am saving ---------- per year after taxes. I love living at the summit. I am happily giving -----------dollars a year to charities! business community in the world. People love our products and services and we have raving fans who recommend us to all their friends and associates.
CareerI am happily building OneCoach into the #1 small business franchise company and
Family/RelationshipsI love and am totally enjoying my relationships with ------------
immensely. They are my shining and loving light. ---------is an angel and we are having the best relationship ever. My family and I love each other totally and we get along great! My friendships are phenomenal and I am totally fulfilled with them!
i Am A genius And i use my Wisdom dAily

I totally surrender to Gods will and path for me. I am a brilliant and savvy businessman and I have everything it takes to take OneCoach to a $1 Billion Dollar a year company right now. I have all the talent, intelligence and money I need to create this new masterpiece. I am always calm, succinct, happy and outstanding when interviewed or doing a seminar or keynote. I am a master presenter and persuader on and off the platform. It is so much fun! I have laser like focus and use it daily to propel myself towards my lifes desires. My life is an absolute masterpiece and I am very grateful! I consistently do the highest income producing activities and I accomplish huge amounts of high priority things daily.
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my ComPlete liFe design mAtrix

My one-Year Goals and Vision for the Next 12 Months is ...
Activate the power of your subconscious mind and achieve your goals faster with my electronic vision board. For a free trial, go to: www.JohnAssaraf.com/visionboard
2007 John Assaraf. All rights reserved. Do not duplicate Item # HIAPB V062707 1
HAVING IT ALL
CreAting my oWn neurAl reConditioning ProgrAm

Use my examples below to create your own Winning Daily Program and Plan and Perfect Day to support your Neural Reconditioning Program.
Johns Winning Daily Program and Plan

Take actiondo highest revenue/impact producing activities only Meditate (30 minutes) Exercise (1 hour) Visualizereview goals (1020 minutes) Learnread, tape, research or video (30 minutes to 1 hour) Re-train brain Eat healthy fresh foods Appreciate, love, be grateful, be thankful, have fun
Johns Perfect Day

Wake up at 55:30 a.m. Exercise Do my meditation and breathing exercise and stretch or yoga Eat healthy breakfast, lunch, dinner with familysometimes with friends Engage in stimulating conversations Take boys to school or ice cream and talk Read, research, write, study, teach, share Massage Go to beach for a run or walk Play with my children Invest in quality time with Maria
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Creating My Own Neural Reconditioning Process
My Winning Daily Program and Plan
My Perfect Day

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dAily results PlAnner

Date ____________
The Top Highest-Priority Activities I Will Get Done Today:
0 0 0 0
People I Will Connect With Today:
0 0 0 0
0 0 0 0
Personal Stuff I will Accomplish Today:
0 0 0 0
0 0 0
Really Important Stuff That Just Came Up:
0 0 0
0 0 0
0 0 0
Meditate Take Action Review and Plan Visualize Breathe Be Grateful
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Daily Results Planner
If I Have Time I Will:
0 0 0
For My Assistant:
0 0 0
0 0 0
0 0 0
Rate My Day:
1 2 Unsuccessful
5 6 Productive
9 10 Highly Productive
Explain:

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God is the thing I know the least about yet it is the very thing I trust the most. John Assaraf
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Playbook

Achieving Your Lifes Goals and Dreams

Printing ImageOne Graphics, Inc.

A note From John...

John Assaraf Co-Founder, OneCoach

Binding Agreement With me, myselF, And i

I commit to living the life of my dreams!

I am now committed to making and allowing these things to happen.

one yeAr From todAy

PLAYBOOk www.JohnAssaraf.com One Year From Today

Ideas and Examples

the neurAl reConditioning ProCess

I have a powerful vision!

the PoWer oF meditAtion

the PoWer oF VisuAliZAtions

Why Do They Work?

How Do You Do It?

Alpha (8 13.9 Hz)

Access to quantum field begins. Theta ( 4 7.9 Hz)

High levels of access to quantum field. Delta (.1 3.9 Hz)

eVolution oF theories oF the uniVerse

400 Years Ago

300 Years Ago

Less than 50 Years Ago

the greAt lAW

the lAW oF ViBrAtion And AttrACtion

How can I use this in my life right now?

the lAW oF CAuse And eFFeCt

How can I use this in my life right now?

I am always at cause and I now cause wonderful things to manifest in my life.

the lAW oF gender/CreAtion

How can I use this in my life right now?

Who Are you reAlly?

I have infinite potential.

your PoWerFul BrAin, Body And PhysiCAl senses

Subatomic Particles Protons & Electrons

PLAYBOOk www.JohnAssaraf.com Your Powerful Brain, Body and Physical Senses

Brain research Facts

Your Powerful Brain Has ...

Axon Terminal Button

Soma (cell body) Nucleus

Axon Myelin Sheath

old BrAinneW BrAin

Old BrainNew Brain

the Parts of the Brain

THE OCCIPITAL LOBE: your visual center.

THE TEMPORAL LOBE: the speech center of the brain.

PLAYBOOk www.JohnAssaraf.com Old BrainNew Brain

My thoughts are real!

New neural pathways being formed in the brain

The Two Sides of Your Brain

leFt BrAin Words Logic Numbers Mathematics Sequence

EMOTIONAL INTELLIGENCE QUOTIENTMultiple intelligences

your ConsCious mind

Limited Processing Capability

I am limitless in my capacity to learn and grow FAST!

the six intelleCtuAl FunCtions oF your ConsCious mind

I am limitless in my capacity to learn and grow FAST!

the non-ConsCious mind

How it Works, and What it Does

retiCulAr ACtiVAtion system

How to use it optimally:

How to use it optimally:

Date My current yearly income is $