futura

welcome to the...

book specimen

Table of Contents
Info.......... ................1 Features... ................2 Headlines. ................3 Titles.........................5 Subtext..... ................7 Body.........................9 Special..... ...............11

futura
Designed and Edited by Briana Thomas GRD 3150 Intro to Typography Spring 2012

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Futura is a geometric sans-serif typeface designed by Paul Renner. Based on geometric shapes the font embodies visual elements of the Bauhaus design style of 1919 to 1933. It was commissioned by the Bauer Type Foundry and was commercially released in 1927. Because it was striking, tasteful, and radical, it set itself apart from other typefaces. The font gained a commemorative plaque written in Futura was left on the moon in 1969. In the 90s, though, it was faced with a movement known as Art Directors Against Futura Extra Bold Condensed. Today, Futura is still being used and seems to be the choice of typeface to represent express, strength, elegance, and clarity.

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One distinct characteristic that separates Futura from any other sans serif typeface lies in its design. It maintains mostly basic geometric shapes resulting in a very clean and crisp sans serif typeface. It gives the typeface a mechanical feel. This makes sense since the typeface was created during the 1920s where there was a rise in technology and machinery. Every stem is a rectangle or a straight line. While every letter, lowercase or uppercase, seems to be in perfect geometric form and even weighted, the O is slightly imperfect. There are other versions of Futura where the weight of the typeface is thicker or more condensed. The range of styles gives it a versatile font family.

Background 1

Features

With it thick lines and not so geometric figures Futura Condensed Extra Bold is excellent when you really need to broadcast something to the world. It can be easily read for far off distances because of its boldness.

Headlines

Welcome to the Futura 48

Welcome to the Futura 42
Welcome to the Futura 30
Welcome to the Futura 22
Welcome to the Futura 14 Futura Condensed Extra Bold
Welcome to the Futura 8

These fonts are meant to be seen big and bold to grab your attention.

Futura Condensed Bold

Welcome to the Futura 8

Welcome to the Futura 14

Welcome to the Futura 22

Welcome to the Futura 30 Welcome to the Futura 30

Welcome to the Futura 22
Futura Oblique Welcome to the Futura 14
Welcome to the Futura 8

These fonts are best when labeling. They stand out without being too bold.

Titles

Futura Condensed Bold and Futura Oblique are great for title text, such as a brand. They can also be used for emphasis and can work well as an attention grabber. This makes the font good for titles as well.

Futura Medium is a good choice for subtext. Its not exactly thick enough for a big bold statement, but a tad to thick for body text. This font is perfect for subtle titles. Futura Medium may be used for subtle, elegant titles. The text provides just enough attention without taking too much away from the healiner text. It just screams Im number 2!

Subtext

Welcome to the Futura 42

These fonts are best for getting an additional or subtle message across.

Welcome to the Futura 30

Welcome to the Futura 22
Welcome to the Futura 14 Futura Medium8 Welcome to the Futura

Futura Condensed Bold

Futura Light
Welcome to the Futura 8

Welcome to the Futura 14

Welcome to the Futura 22

Welcome to the Futura 30

Welcome to the Futura 42

Futura light is the best choice in the typefamily for body text. Its light and easy on the eyes and perfectly readable. Its for perfect for body text as it stays as dynamic and is as interesting as the rest of the fonts in this family without being too distracting or difficult to read.

Body
For when you want text not to distracting and easily readable in large quantities.

10

Futura Black is an alternate design that uses stencil letter forms. It isnt a good font for body text because it is not easily readable. Because of its stocky brusqueness however, the font is perfect of important title text that is meant to be taken seriously.

Special
These fonts are for special purposes that attract the attention.

Welcome to the Futura 42

Welcome to the Futura 22

Welcome to the Futura 30

Welcome to the Futura 14
Welcome to the Futura 8

Futura Black

11

12

Fonts used in this book are: Futura Extra Bold Condensed Futura Bold Condensed Futura oblique Futura medium Futura Book