About Hungama Mobile:Hungama Mobile, a part of Hungama Digital Media Entertainment Pvt. Ltd.

, is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, Hungama Mobile has licensed worldwide exclusive digital rights to over half a million music and video titles. It powers close to 75% (circle dependent) of all mobile entertainment content in India. We provide content to consumers in 41 countries, with more that 147 partners across the world. Hungama has successfully managed more than 200 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 400 million subscribers within ALL the networks.

Hungama Mobile launch Music Connect for Aircel:-

Share your music every time you listen to it only on Music connect (543219) Mumbai, May 17, 2010: Hungama Mobile, South Asias leading digital and mobile entertainment company, has launched a unique Social Music on Demand service Music Connect for Aircel subscribers in India. The service will enable Aircel subscribers to enjoy their favorite songs via interactive voice response (IVR) on their mobile device and through the mobile internet. Whats more, users can also update their friends about the latest music they are listening to and even share their playlists online (using # to Socialize) by using the social networking (Facebook, Twitter) features of the service. This is a first service of its kind in India consumers can share their music preferences while they listen to it on their mobile phones.

All these updates can be sent in real time, to their peer groups over popular social networking sites To avail the service, a subscriber simply needs to dial 543219 (toll free) and access IVR options to listen to their favorite music, set it as a Dialer Tune and even download the Music to their Mobile Phone. The IVR options under this service cover music in 19 languages, making it among the most universal services in India. Users can enjoy music ranging from Bollywood, International, Regional, Devotional and a host of other genres and categories. Users can also share their music updates & Playlists with friends on Facebook & Twitter (Orkut coming soon) by using the # to Socialize feature. Each individual user is allocated a direct dial-in to his playlist making the service very user centric and allowing them to Socialize their individual personalities based on the kind of Music they enjoy. The past decade has witnessed a paradigm shift in the way Indians consume entertainment. The mobile phone is no longer a communication device, but the most preferred device for entertainment and social engagement. With Aircel, Hungama Mobile has an opportunity to introduce a service which not only makes entertainment easily accessible to all, but also allows you to share your preferences with friends said, Albert Almeida, Chief Operating Officer, Hungama Mobile. He further added, Consumers are sharing their lifestyle choices over social networking forums. With Aicels Music Connect Hungama has made mobile entertainment truly interactive and social, by giving the consumer the option to share their entertainment choices with everyone on SNS via the mobile service itself.

The campaign executes Aircels first of its kind Music Connect launch, a dynamic VAS with its vibrant social experience.:Aircel, Indias leading GSM Mobile service operator. The campaign executes Aircels first of its kind Music Connect launch, a dynamic VAS with its vibrant social experience. The aim behind this campaign was to convey about its new concepts in terms of Mobile Value Added Services (M-VAS) which provide its users an option to subscribe and share the song ones listening to with their friends through most popular social networking sites Facebook and Twitter. The campaign has been aptly targeted to young music loving freaks thereby allowing one to describe his/her behaviour/mood through popular social networking sites. The execution also talks about its simple application on Aircel MOC (music-on-call), wherein the users require dialing & pressing #, thus updating their Facebook status with the songs. Our communication strategy for this was to convey about its fun and exciting way of updating ones status on facebook. The innovation we created will surely be able to draw huge audiences at a fraction and thus help youth connect with their friends.

Following are the Tariff details of the Monthly charges and the Top-up packs:-

Subscribers would be renewed with Rs.30 renewal pack by default. In case of insufficient balance the subscribers would be renewed with either of the fall back options in renewal pack Top-up packs can be subscribed by dialing 543219. Top-up will not have any validly period. Subscriber can carry forward the remaining unused minutes of Top up packs to the next month only after renewal To listen to the Music Connect content subscriber need to dial 543219 (Toll-free) Access to Music Connect content on 543219 would be restricted only for customers who have subscribed to this service

Tariff details:543219 Call Charges - Toll-Free

54321 Regular Browsing @Rs 2/min, a subscriber can also call and listen to various channels by Dialing 54321 without subscription. Music Connect is a voice based service wherein it will enable the subscriber to listen to Full Track movie songs non-stop on the voice portal 543219 Separate channels like Hindi Latest, Hindi Popular, Devotional etc. would be available on the voice portal Music Connect service is applicable for both Postpaid and Prepaid subscriber

Voice portal 54321:Dial Codes 1 2 3 4 5 6 9 Main Menu Options

Zayed Khan special Marathi Top 20 Red Fm Hindi Top 20 Marathi Popular Music Zone Account Manager

1. Zayed khan Special:Zayed khan special is a option which have the special songs of zayed khan which describes the specialty of the content in the aircel music connect That zayed khan special option has a songs and at the time of playing song we can press 7 if we have press the 7 option button then that option has following sub options

codes 1 2 3 8 0 # 9 2. Marahti top 20:-

Actions prformed Playing next song Playing same song from starting Playing previous song Return to main menu Download the current song Share or update song on facebook or twitter a/c Account manager

The Marathi top 20 is a option which have the top 20 marathi songs and it delivers to the subscriber clear and without any interruption It also has the same option for manipulation and options to have the integrity to the subscriber codes 1 2 3 8 0 # 9 Actions prformed Playing next song Playing same song from starting Playing previous song Return to main menu Download the current song Share or update song on facebook or twitter a/c Account manager

3. Red fm:Third option of the Aircel music connect is red fm if you choose that option you can listen 93.5 red fm clear and without any interruption If we press 7 at any time the control goes to the option menu that is:codes 1 2 3 8 0 # 9 Actions prformed Playing next song Playing same song from starting Playing previous song Return to main menu Download the current song Share or update song on facebook or twitter a/c Account manager

The main option of the red fm is as follows:codes 1 2 3 4 5 6 7 1 2 3 4 5 6 Options Red fm pune Red fm Mumbai Red fm Delhi Red fm lucknow Red fm Kanpur Red fm Jamshedpur Continue with next options Red fm Ahmadabad Red fm Chennai Red fm bangalor Red fm Calcutta Red fm shilong Red fm guwahati

4. Hindi top 20:The Hindi top 20 is a option which have the top 20 Hindi songs and it delivers to the subscriber clear and without any interruption It also has the same option for manipulation and options to have the integrity to the subscriber codes 1 2 3 8 0 # 9 Actions prformed Playing next song Playing same song from starting Playing previous song Return to main menu Download the current song Share or update song on facebook or twitter a/c Account manager

5. Marathi popular:Fifth option of the Aircel music connect is Marathi popular if you choose that option you can listen popular Marathi songs clear and without any interruption If we press 7 at any time the control goes to the option menu that is:codes 1 2 3 8 0 # 9 Actions prformed Playing next song Playing same song from starting Playing previous song Return to main menu Download the current song Share or update song on facebook or twitter a/c Account manager

6. Music zone:The music zone option is a option which delivers the music as per the language chosen by the customer Music zone is a zone of all type of the music in the following languages In music zone option first of all the subscriber has to choose the languages as per their codes

codes 1 2 3 4 5 6 7 8 9

options Hindi Marathi Gujarati Bhojpuri English Rajasthani Punjab Chhattisgarh Other languages

9. Account Manager:Account manager is a option which represents the management of the subscriber demographic status that shows the language chosen option which will permanent language for browsing the voice portal codes 1 2 3 4 5 9 options Marathi Hindi English Bhojpuri Gujarati Other languages

OPERATOR

MSISDN

CIRCLE

DATE

TIME

SHORT CODE

REMARK

AIRCEL

9762505379

MAHARASHTRA 02/05/12

12:00

54321

Good but so expensive

Aircel Music Connect:

Simply Call 543219 and enjoy more than 1 lakh songs.

Press the # key while listening to make the song your status update. So let's talk music on facebook. Its time to indulge in the magic of music. Here is your customized Radio Aircel Music Connect Dial 543219 (toll free) Subscribe @ Rs 30 Get 100 mins for 30 days Use these minutes to listen to songs of your choice. This is your anytime anywhere 24 X 7 entertainment channel. What more Just press # while listening to any song and it gets update as your status on Facebook!!

You can make a playlist of your own by pressing 6 while listening to any song!!

Log on to www.aircelmusicconnect.com and you will get the same playlist there also (created by you on phone through IVR).

You can listen to Unlimited songs from this site also FREE FREE FREE (your free 100 mins will be used only while listening to songs from the IVR that is your phone!!) How can I register to Music Connect? To register for Music Connect, you may do so through: IVR: 1. Dial 543219 2. 4 -digit password will be sent to you by SMS 3. Visit our website(www.aircelmusicconnect.com) 4. On the Music Connect website application, enter the Password and your mobile number.

What are the charges? You get 100 mins to listen to your favourite songs in Rs 30 for 1 month.

What after 30 days? Your service will be renewed automatically for next 30 days @ Rs 30. You will get 100 minutes again. What if my minutes are exhausted before 30 days? You will be offered Top Ups when 5 minutes will be left or when the minutes become 0.

Hungama Mobile:Hungama Mobile is a division of Hungama Digital Media Entertainment Pvt. Ltd. It launched its mobile division called Hungama Mobile in 2000 and a strong and dynamic team of who have helped define the mobile content industry. Since its inception 8 years ago, the business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 157 million subscribers within ALL the networks.

Hungama Voice Services:Hungama Voice launched a first of its kind Social Music on Demand which combines two successful areas of interest for consumers- Music and Social Media. The product capitalizes on the craze of social media, such as facebook, and offers a unique product to consumers of mobile VAS. With its very own 54646-IVR, Hungama Voice has gone a step further into creating novel products for consumers on mobile like popular TV shows' mobisodes, Audio Cinema, Astro Updates, Love Guru etc. With more product innovations on the anvil, Hungama Voice is only set out to write a splendid growth story.

Universal Short Code 54646:Main Menu

First we have to set our preferred language for the browsing purpose and this process will run through the IVR services codes 1 2 languages Hindi English

Then the main menu will appear codes 1 2 3 6 options Aaj ka hungama Bollywood hungama Hungama smart hits Account manager

Aaj ka Hungama:Its a option to introduced the services or application to the current aspects of the astrology and the filmy masala means the news about the films and celebrities codes 1 2 0 # options Astrology news Filmy masala Main menu of the portal At any point of time to checkout

Astrology News:In this option first you have to enter your birth date after the beep Suppose your birth date is 7 th nov. then you have to enter 0711 and the if the date is confirmed then continue the process if the entered date is wrong then press 1 for No The following option table shows the all fundamental mechanism:-

codes 1

options To know how the day wiil be going for your friend or it will show the compatibility score between you and your friend codes option 1 For listen 2 For aborting Return to aaj ka hungama

1. Filmy masala:Filmy masala is a option of the aaj ka hungama menu it derives to understand or it contained the news about the films and celebrities codes 1 2 8 0 # options Next news More Bollywood news Return to the aaj ka hungama Return to main menu Checkout option

Bollywood Hungama:Bollywood hungama is a service which provides the news about Bollywood hosip gossip smart interviews of the celebrities and connect with the love guru these services provide the better transparency towards the Bollywood Codes 2 3 4 options Bollywood hosip gossip Smart interviews Connect with love guru

2. Bollywood hosip gossip:The option says that the interaction between Bollywood celebrities and new about their personal lifes

codes 1 2 8 0 #

Options Next news Same news starting from begening Return to the Bollywood hungama Return to main menu Checkout option

3. Smart interviews:codes 1 2 3 8 0 # Options Next interview Same interview starting from beginning Previous interview Return to the Bollywood hungama Return to main menu Checkout option

4. Connect with love guru:codes 1 2 3 codes 1 2 3 4 Options Next question Same question starting from beginning Report to own request Record to own question Options For record Re record Submit Choose question of the week codes Options 1 Next question 2 Same question 3 submit 8 Return to Bollywood

8 0 #

hungama 0 Return to main menu Return to the Bollywood hungama Return to main menu Checkout option

Hungama Smart Hits:

In this option the smart hits music are available to the subscriber like wise top 20 songs, brand new songs, love songs, all time classic and Punjabi songs that means it derives a music portal for the subscriber codes 1 2 3 4 5 options Top 20 songs Brand new songs Love songs All time classic Punjabi songs

And the following menu or option apply for manipulating or customizing the songs preferences codes 1 2 3 8 0 # Options Next song Same song starting from beginning Previous song Return to the hungama smart hits Return to main menu Checkout option

Account manager:Account manager is a manager which manages the browsing manipulation that means it is used for to change the preferred language codes 1 2 Option Change preferred language Other languages

codes 1 2

Languages Hindi English

OPERATOR

MSISDN

CIRCLE

DATE

TIME

SHORT CODE

REMARK

AIRCEL

9762505379

MAHARASHTRA 04/05/12

1:00

54646

Good but so expensive