MARKETING OBJECTIVE QUESTIONS

1. Marketing is A)Only a function of management B)Function of management as well as a business philosophy C) It is only a business philosophy D) Selling goods and services 2. Which one is wrong ? A)Customer is the center of all Marketing activities. B) Marketing focuses on the needs and wants of customers. C) Marketing is all about selling goods and services D) It is concerned about satisfying customers through supply of goods & services 3. Selling Concept A) Selling is the most important part in marketing B) If consumers are left alone, they will ordinarily not buy enough of the organisations products. C) Sales people should be trained to sell the products well. D) Offering the best product at the best price 4. Green Marketing A) Making environment friendly products B) Making more products with natural ingredients C) Make use of more green colors in packages D) Educate marketers about the importance of natural environment 5. Marketing Ethics are A) The rules as to behavior of the personnel in the Marketing Department of a firm B) Moral principles that define right and wrong behavior in marketing C)Upholding teachings of major religions D) to preserve the culture of a society when marketing products 6.. Secondary data CANNOT be obtained from A) Trade journals B) Government reports C) Yellow Pages D) Surveys 7. If marketing research shows that a group of people do not desire a particular product, the people in that group A) Are a market for the product B) Do not have the ability to purchase the product C) Do not have the authority to purchase the product D) Are not a market for the product 8.Which one of the following is an example of a customer in an organisational market? A) A housewife who buys detergent B) A consumer who hires a Lawyer C) A garment factory which buys buttons for their garments D) A factory manager who buys petrol for her personal car 9. Toyota knows that some people want sports cars, others want vans, estate cars, or economy cars. In this case Toyota has found its markets to be A) Heterogeneous B) Undifferentiated C) Focused D) Homogeneous 10. The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called A) Segmenting B) Differentiating C) Target marketing D) Concentrating 11. To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible,actionable and A) Differentiable B) Stable C) Economic D) Reachable 12. Market Targeting is a process of A) Subdividing the customers in the market to groups having similar needs B) Placing the product in the collective mind set of the customers C) Choosing the market segments that the firm hopes to offer its products or services D) Offering one product to all the markets

13. Key steps in consumer buyer behavior are A) Purchace, information search, Problem recognition, Evaluation and Post purchase evaluation B) Problem recognition, information search, evaluation of alternatives, Purchase decision, Post purchase evaluation C) Purchase, Problem recognition, Complaining, getting a replacement D) Evaluation of alternatives, Purchase, Problem recognition, Information search, Post purchase evaluation 14. Which of the following refers to process element of the marketing mix A) Training and development of the staff B) Making the sales outlet look attractive C) Deciding the Capacity of customers that one sales person can handle D) Giving rewards for good members of the staff 15. The ideal suggested pricing strategy for a new brand of Tomato sauce would be A) Skimming pricing strategy B) Skimming or penetrative pricing strategy C) Competitive or penetrative pricing strategy D) Competitive or skimming pricing strategy 16. Distribution in a service may refer to A) Storage, handling and movement of goods from manufacturer to consumer B) Point at which the service is delivered C) Point at which service is promoted and communicated D) None of the above 17.The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. A) Facilitator B) Referent actor C) Opinion leader D) Social role player 18._______________ describes changes in an individual's behavior arising from experience. A)Modeling B)Motivation C)Perception D)Learning 19.Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing? A)Too much advertising.B)Too few social goods.C)Cultural pollution. D)Too much political power. 20.________________ have contractual authority to sell a manufacturer's entire output. A)Selling agents B)Rack jobbers C)Manufacturer's agents D)Purchasing agents 21.Sellers that handle their own exports are engaged in: A)direct exporting.B)indirect exporting.C)licensing. D)contract manufacturing. 22.________________ includes practices such as overstating the product's features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. A)Deceptive promotion B)Deceptive packaging C)Deceptive pricing D)Deceptive cost structure 23._______________ factors are the most popular bases for segmenting customer groups. A)Geographic B)Demographic C)Psychographic D)Behavioral 24.A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service. A)Licensed Brand B)Manufacturer's brand C)Private brand D)Co-brand 25.The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: A)Decline stage.B)Introduction stage.C)Growth stage.D)Maturity stage.

************************