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Jamcracker

Prodyut Purkait 4030/19


Brief: Jamcracker, is a young company is pioneered transforming and delivering web based IT services, so called ASP, through ASP integration, instead of traditional locally managed IT system. Jamcracker is not a typical ASP rather it brings all possible ASP services under a single umbrella for its clients along with their own. Being in the hub of the total system it ensures the quality of the service to its customers. The customer oriented company is now looking to be the worlds greatest service-oriented organization.

Jamcracker

Jamcracker
Prodyut Purkait 4030/19
1. What is the market gap being addressed by Jamcracker?
The Jamcracker IT Management Platform aims to enable real-time business process integration among customized, packaged and net-sourced ASP offerings. The Platform eliminates the problems of pointto-point integrations by providing a hub-based infrastructure that simplifies the integration of each new application of a companys IT portfolio. An example of integration is for a net-sourced financial application can share information with an in-house order management system, or when new customer information entered in a net-sourced sales force automation (SFA) application can be synchronized real-time with in-house ERP and CRM systems. By providing a platform with pre-built components and a highly repeatable implementation methodology, such information exchanges are made possible. For example: - Business Process Management: Allows the set up and management of business processes within an enterprise and across the extended enterprise. Pre-configured Adapters: Preconfigured adapters to a myriad of applications including SAP, PeopleSoft, Oracle, Siebel, and a number of ASP applications simplify the communication of information to these applications. Industry Standards Support: Support for a large number of industry standards for information exchange between companies including various dialects of XML like cXML, ebXML, xCBL, RosettaNet, and Jamcracker's own ITML. Transaction Monitoring and Tracking: Web-based tools to monitor the status of specific integration transactions that are processed through the Jamcracker Platform. Automatic notification of critical events is also a standard feature that is offered. Reliable and Secure Messaging: Guaranteed delivery of information that is flowing across applications ensuring that messages are eventually delivered to intended destination, even if the receiving application is temporarily unavailable.

2. How viable is the business model?


Jamcracker, during its initial setup in 1999, started out as an Application Service Provider (ASP) aggregator i.e. being able to provide applications from different ASPs on one common platform. After surviving the 2001 dot com bust, Jamcracker has modified its initial business model (from case) to enable itself to run a marketplace (ecosystem) where solution providers (e.g. companies focusing on specific verticals), ISVs, ASPs and end customers can use Jamcrackers application framework to provide and consume Software as a Service (SaaS). The costs involved were in engineering, product development, sales, service delivery and support provided to all the end customers. Since fixed costs in setting up the infrastructure are steep, signing more customers and offering multiple services to them through the Jamcracker infrastructure would allow it earn generous margins in this space. A great number of large software vendors (like Microsoft, IBM, SAP (MySAP)) have indicated that they plan to provide their own software using the SaaS model and that remains a huge threat for Jamcracker. Another threat comes from outsourcing giants like EDS, Error! No text of specified style in document. 1

Jamcracker Infosys, and Accenture. Given their size and the muscle of cash flow at their disposal, given the right market conditions, they can very well enter the fray by buying Jamcrackers competition and offering a rival product. This indeed is a one of the major threat to Jamcrackers business model and threats.

3. What are the critical challenges for the business model to be sustainable?
Jamcracker, although the leading ASP aggregator needs to focus on some key challenges and factors to secure its position and to reach to their ultimate destination of credible and sustainable business.to be a sustainable and leader in any business a company should or must be first in every aspect. However considering the characteristics of the product, market situation and rapid technologically changing world amcracker should point 1. Aggregation Different suppliers and partners of jamcrackers are developing thousands of applications each day. The foremost challenge is to make these integrated, user friendly in terms of current customers demand.in this line thousands of new born ASP vendors activities should be properly examined and to be included into partner list. To aggregate all resources in an efficient manner new techniques and tactics should be developed. Doing all these things is very challenging for any company regardless of its financial backbone. 2. Product proliferation and diversification Now a days customers have too many options and they always move to the new offerings. Being aware of rapidly changing customer test and behavior is very challenge for aggregating company. Furthermore offers should be redesigned and even partners should be suggested in developing the quality and features of their offers. 3. Sales and marketing Targeting a market has always been tough in every business. As the market is very versatile and geographically disappeared and the customers also technologically sound or well understandable a very strong and wide speared sales, marketing and distribution channel is required. Targeting only on giant customer may deprive the company from the large mid end market. Aggressing marketing and distribution can also create a good image for the company and so to ensure sustainable business for the company. Jamcracker have to prove their strength and uniqueness in their service support as well as their sales and marketing effort to create a credible and sustainable business model. Jamcraker has the chance to beyond their target as it is a new innovative and dynamic company with quality people. Except aggressive sales, distribution and marketing effort all remains are well equipped and nurtured in jamcracker. Still a long way to go, hope for the best for Jamcracker.

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