Académique Documents
Professionnel Documents
Culture Documents
E.
POND
UNITED
STATES:
323.963.3207
SPAIN:
(+34)
633.44.16.06
CALLE
DE
BATALLA
DE
VILLALAR,
09006
BURGOS,
SPAIN
LEPOND@GMAIL.COM
WORK
EXPERIENCE
RESULTS
RESPONSIBILITIES
FACEBOOK
KAISER
PERMANENTES
EVERY
BODY
WALK,
Pasadena,
CA
5,921
likes
from
3
Social
Media
Manager;
January
2011
Present
A
TWITTER
Directed
social
media
marketing
for
Every
Body
Walks
mobile
app
launch,
Rose
Parade
float,
29,738
followers
from
200
and
collaboration
and
contest
with
FunnyOrDie.com
Developed
partnerships
with
over
75
fitness
and
parent
bloggers
for
word-of-mouth
marketing
of
a
nonprofit
walking
PSA
campaign
Online
Community
Manager;
August
2010
August
2011
A
TWITTER
Led
a
team
of
four
in
all
aspects
of
online
community
management,
including
moderation,
6,000
followers
from
1,210
engagement,
and
publicity
Designed
and
organized
online
contests,
content,
and
recruitment
incentive
programs
for
YOUTUBE
teen
social
media
site
3,182
subscribers
from
632
Worked
with
a
team
of
web
developers
to
relaunch
onsite
games
and
challenges,
developing
site
copy
and
game
requirements
as
needed
FACEBOOK
FILM
INDEPENDENT,
SPIRIT
AWARDS
&
LA
FILM
FESTIVAL,
Los
Angeles,
CA
Online
Marketing
Coordinator;
March
2009
March
2010
A
TWITTER Developed external partnerships to produce a live, online Spirit Awards red carpet show 11,000+ followers from 600 Managed all updates for FilmIndependent.org, SpiritAwards.com, and LAFilmFest.com Produced weekly analytics reports and recommendations, increasing annual site traffic 25% MYSPACE Improved site accuracy by training a cross-departmental team to make updates in Drupal 300,000+ subscribers from 800 Coordinated all social media and blog campaigns for the LA Film Festival and Spirit Awards
INTERNSHIP
EXPERIENCE
JOOST,
London,
UK
Content
and
Acquisition
Intern;
August
December
2008
Scouted
online
video
sites
for
professional
content,
identifying
over
100
potential
content
partners
and
initiating
outreach
for
partnership
deals
Developed
relationships
with
independent
content
owners
for
programming
partnerships
EDUCATION
ABC FAMILY, Burbank, CA Digital Media Graduate Intern; June December 2007 SOCIAL MEDIA & EMAIL Managed Twitter campaigns for the GREEK television series, scheduling cast-member hosts Twitter, Facebook, Wildfire Apps, Maintained the Movies Insider blog on ABCFamily.com, generating post topics, acquiring rights Youtube, Hootsuite, MailChimp and clearances, and using Disney's content management system for publication
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA Master of Arts, Annenberg Program for Online Communities; GPA: 4.0 May 2008 Bachelor of Arts, Communication; Magna Cum Laude May 2007