Environmental and sustainability strategy of any global company

Sustainability has been defined as economic development that meets the need of the present generation without compromising the ability of future generations to meet there own needs. http://www.bkconnection.com/static/Making_Sustainability_Work_EXCERPT.pdf ) Sustainability basically means how to survive in the present market or competition in the current environment and also how long it will be able to meet future needs of the current global world. Today in the growing global market it is very necessary for any company to maintain and survive in this competitive market for the overall development and progress of the country. It aims to meet the human needs of the environment. It aims to meet the present needs without compromising the ability of the future generations to meet their needs. So in each and every company manufactures plays a major role to maintain it. They are continuously trying to increase production and also trying to find various measures for promoting it. In different companies different ways of promoting it and maintaining are used. It also depends on various countries and their process how they use it i.e. each countries have different approach. For instance European countries favour a non-compulsory oriented approach while American and also some global and other Asian countries an additional features and differences in their content and also their way of teaching. It depends on the system which is followed by various countries their rules, laws and regulations which differs from country to country and states to states which plays a major role. Sustainability is one of the most important agenda in the business environment. The awareness of sustainability is increasing day by day which has a lot of effect on behaviour of consumers also on the current market. Sustainable means capable to remain viable. It refers to all aspects such as continuation and ability to develop and change. The environmental, social and economic are the basic three main and most important factors of sustainability. These three factors depend on each other for their success i.e. they rely on each other. ( Porter, Michael E. & Kramer, Mark R. Dec 2006. Strategy and Society: The Link Between Competitive Advantage and Corporate Social responsibility. Harvard Business Review, 84(12), p84) Any leading organisation which desires to have a long-term, successful future their basic aim and focus should be on improving sustainability. The organisation should realise at the right point of time that they should focus on few basic important things such as operational, commercial and most important the environmental sustainability. It should be equally care taken that only if the sustainable solution which is available must be able to enumerate the commercial, social and environmental benefits. There are various other methods which can be used for cutting down of cost such as using technologies such as video conferencing, teleporting and management and sustainable solutions. With the ever increasing pressure of above three factors people are finding solutions that enable to develop and make sure that its a winning sustainability strategy. http://www.telstraenterprise.com/researchinsights/pages/sustainability.aspx

The company for which has been selected by me is Honda. This is one of the leading automobile Companies. Basically through a lot of research and conclusion I have selected this company as it is one of the most sustained company in the competitive world all around and also it take cares of the environment through different aspects. It also provides the best quality and is better than much of its competitors. It is a Japanese automaker offering full line up of vehicles in U.S.A., the Acura which is one of the leading brands in luxury cars. In early when this company came in 1946 this produced only motor cycles in his early days established by Soichiro Honda. This company basically started its operation in 1959 in U.S.A initially they didnt sell cars until the arrival of fuel efficient Civic in 1973.This was launched at the outset of countrys energy crisis. http://www.autoblog.com/honda/ Recent News and Affairs of the company related to environmental and sustainability. The most current and the recent i.e. the 2012 Green Car Awards from the electric and diesel jaws the two competitors for this award was snagged by Honda Civic Natural Gas which is one of the factor related to environmental i.e. by creating less of pollution it helps to maintain environment and surroundings all over with this natural gas production car. In this year i.e. 2012 it has beaten all its major competitors like Ford Focus Electric, Mitsubishi I, Toyoto Prius V and the Volkswagen Passat TDI. In standard train alternatives and power trained alternatives. Also this company is producing many more all electric Honda fit cars the idea is not new for them but they have produced many such cars in the past too and still launching such cars as they are environment free and also free from pollution and sustainable in the market. In 2012 as per automotive news report it has been guaranteed by Honda that despite of flood in Thai this year they will launch their Honda CRV as per given schedule this proves the quality of the company and promises which is one of the major reason for them to be sustained in the competitive market. American Honda Motors has reported total vehicles sales of 100420 units in June 2009.a decrease of 32.4% in June 2009 compared to 142539 units in June 2008. Author: Lim, Kenny Source: Media: Asia's Media & Marketing Newspaper; 12/11/2008, p1-1, 1/3p, 1 Colour Photograph In this article Honda had dropped to F1 just because they had decided to go green as a change to the environment from noise and air pollution so they decided to go green for the betterment on environment. It had made an announcement that this company i.e. Honda Motor Co. Ltd has been expected to shift and focus on environmental campaigning. Since it had dropped its sponsorship in Formula 1 in Tokyo, Japan as they had to cut down cost. They had made this decision and the company even claims that their decision to drop down was successful and it has helped the world in moving towards efficiency and sustainability. It also states that the decision made by them was recognition of change in times. Source: Market Watch: Automotive. Date August 1,2009. Sustainability and Business Strategies:

The quality and future existence are directly related to the condition of our natural environment. It can be said that to achieve business benefits in respect to environment and sustainability these two factors must be considered as an extra but these are the two factors which should be given utmost important and integrated in any kind of business. - Sustainability Sweet Spot (Savitz, Andrew W. & Weber, Karl. 2006. The Triple Bottom Line. San Francisco: Jossey-Bass. p22.) Sustainability strategies include various things such as proper planning, education, communication and public relation services which are mainly focused on sustainable enterprise and the three bottom lines which are related to regional, national and international clients. With the collaboration of all types of firms and by using various types of tools and technologies used by various companies and with the objective of non profit organisation to develop, implement and maintain sustainability strategies. http://www.sustainabilitystrategies.com/

Firstly Environmental Strategies of the Company:

It manufactures a large number of products and that too in a wide range such as from small purpose engine scooters to large motor cars to sports car. It is indulged in variety of business activities such as motorcycles, financial, automobiles, power, product and various others. This company uses gasoline cylinders, diesels engines and gasoline electric hybrid system. The other alternatives used by Honda are ethanol, natural gas and fuel cell vehicles. For maintain the environment they carry out two types of activities such as emission and resource reduction. Emission are the market based tools used by these companies to reduce the pollution as low as possible as per the level and standards set by government and resource reduction such as gas, electricity, water and safe building materials. In response to environment issues this company has strengthened its commitment while solving it on a global scale. They had carried out various measures to protect these issues such as in 1992 they had adopted its Global Environmental Declaration this helped in the provision of as in how they tried to evaluate each aspects of such as how they design their product use as much as recycle resources how they reduce waste these are few factors they use thoroughly so as to reduce environment and conserve resources and energy which help people make aware of environmental and promote this in company within the employees, society and people surrounding them to make sure that they use this practices in real and to implement these environmental policies there were various speeches conducted by the president of Honda Co .Ltd. Also various measures and care was taken to motivate each and everyone by methods of putting posters, advertisement and various other documents to achieve environmental goals. They had also had strict principle within the organisation regarding the environment which they had to follow strictly. The company have maintained a healthy relation with government regulators and community at all levels.

Sustainability Strategies of the Company:

It one of the major reasons to be sustained in the market is some of the policies they follow. One of the most important they severely conserve do it alone strategy. The other strategies which they follow are that they follow their own roads and follow diverse global strategy. It believes in its own product, concept and the available resources. It aims to achieve growth by many sustainable initiative and business development strategies such as advanced manufacturing tools and techniques and systems which are well reputable and by reinforcement its global growth projection by emphasizing and using best and quality level of technology. It is also necessary for any company to do a suitable value chain presence and also it is much important that it should contain various corporate strategy and the most important aspects for each and every organisation the S.W.O.T analysis i.e. Strength, Weakness, Opportunities and Threats. Companys strength as in what are their major strengths which makes them different from other competitors in the market all over the world and what are the qualities and their policies they should plan are their major strengths. The other factor the weakness they should learn from their mistakes and make a note of which point they are weak in and try to do a research on it and continuously improve on it by finding solutions and taking expert advice and improve it. The third factor opportunities each and every company is looking for this as in they constantly see what are the opportunities running which are the best market products running at that time. The factor which is demand at the current position how they are manufactured what are the areas where they can find opportunity and succeed they constantly are in search of opportunities. The lass factor which is threat should also be given utmost important since threats kind be of various kinds such as from competitors also care should be taken no information is leaked out of the organisation so that other company does not knows ones policy. The other threat is of when other company come to know their pricing policies or duplicity of products at a cheaper rate which is one of the major threats company has to face. http://www.scribd.com/doc/38137119/Premium-Company-Profile-Honda-Motor-Co-Ltd Author: Taylor III, Alex Source: Fortune; 7/22/2002, Vol. 146 Issue 2, p148-152, 4p, 4 Color Photographs Company Entity: Honda Motor.Co.Ltd

Research and Development of the Company:

Every automobile company have the habit of poking their nose in one anothers odd business of technical as they have to face severe competition from all over the world since it sets a big edge. Asimo (derived from "advanced step in innovative mobility") is considered to be one of the remarkable in the field of technology. The Honda began its research in 1960 with a separation of division of Honda Motor Co. This was done to achieve a goal for the customer satisfaction who ever already a part of Honda Group. This company believes that their efforts of research and development are a living philosophy of the companys expression. Considering number of customers from all over the world. With the purpose and keeping in mind all the satisfied customers and bringing the magic of Honda to more number of customers they help developed their research and development team as an independent identity. The main objectives of the research and development team of this company they believe are the originality and the innovation in the technologies and the product they produce. In Honda the R stage i.e. the research stage and the D

stage i.e. the development stage which is like forming an idea into a product. The later stage basically deals with how the products are created and how customers can be satisfied. While in former stage how the new based technology and how new ideas and concepts and used are developed and carefully studied so as to complete the long term vision of the company. These two depends on one another for whole integrated efficiency in the development of all kinds of product. http://world.honda.com/RandD/system/index.html

In the above diagram it has been show that how research and development process is carried out and what are the different stages they have to pass through while doing this process. Firstly what is the basic idea that is innovation and also on what theme they are going to design a product how each things are evaluated and how research and development product works in hand to hand that is both depends on one another for their functioning. In development it has been shown in the figure that that after the research how they are developed what are the factors and how plans are decided and how they are designed and how each product is carefully planned and evaluated ad bought into the market. What are the new tools and technologies which are used by the company and constant research is done and how the research products are pooled and care is taken that the product is completed. The research operations are one of the major factors for the success of the company. For example: they see how humans react to new innovations and technologies and how they digest it.
Title : INSIDE HONDA'S BRAIN. By: Taylor III, Alex, Fortune, 00158259, 3/17/2008, Vol. 157, Issue 5

History
Soichiro Honda the developer of Honda motorcycles was a racer, a businessman and a manufacturer. But most of all he was a dreamer. He dreamed of giving people everywhere an economical form of transportation, and began producing small motorcycles including one built in 1949 called the D-type dream. He worked from the time he was a teenager in an auto repair shop because of which he had a great understanding of the mechanical end of things. In 1928 Honda opened his own repair shop. He started the Honda Motor Company in 1948 when he was 41 years of age. They manufactured several two stroke and four stroke motorcycle models. Honda Motor Company is by far the world's biggest motorcycle maker. In July 1958 Honda introduced the C100 Super Club which is known as the most successful motorcycle in the world which was a cheap and a versatile model which could be used by everyone. Honda became the largest manufacturer of motorcycles in the world by 1959. Throughout the 1970's Honda continued to rule the motorcycle industry. In 1975 Honda introduced GL1000 Gold Wing as a touring bike which brought a whole new level of comfort and style to touring bikes. Honda are among the top sellers in the motorcycle industry because of their unique designs, long lasting equipment, and low cost motorcycle models. In 1967 Honda had their first big off-road win in the "first" Baja 1000. In 1968 Honda stopped production of the CB72 and CB77 and introduced CB250 and CB350. In 1987 CBR600F "Hurricane" Honda's first fully faired four-cylinder street bike was introduced. In 1991 the company founder Soichiro Honda passed away. In 2004 Honda prototyped a motorcycle which is powered by a fuel cell. Honda was the first manufacturer to offer a motorcycle with air bag crash protection. In 2011 the CBR250R was introduced.In 1970s Honda continuously ruled during that year in motor cycle industry and developing new motor cycle which people couldnt get enough due to the ever increasing demand. In 1973 they had also won more than 70 races and had a reputation of the fastest bikes.After this success in 1975 an another year which played well for them as they introduce new models with aim of new level of comfort and style. They have proven themselves most reliable manufacturers in last several years.In September 1984 Honda Research of America was established and created specifically to develop new products for the American market and keep Honda on cutting edge.It was unbelievable that it won the Grand Prix Championship title in the same year twice.They also manufactured first Japanese luxury year in 1986.The company has made so much progress in the past 50 years Mr Honda told that he travelled a long road and chased his dreams which wonders where it will reach in the next 50 years.He made one thing certainly sure that Honda will continue to stand for what has made the company strong and successful.Also in that year he certainly made sure that they will continuously keep on developing its technology and ensuring new ideas and new models which builds revolutionary new machines which capture hearts and imaginations of the people world wide.It was dreamed by Mr.Honda that it will continue to burn its competitive fires and keep Honda at full throttle and leading its way towards the next century.It can be wisely said that today Honda is a juggernaut offering class leading machines in each and every category.In todays world it is known for quality vehicles in each and every market segment from trucks ,cars to its original market.

http://www.motorcycle.com/manufacturer/history-honda-motorcycle.html http://bikeadvice.in/history-honda-motorcycles/ http://smokeriders.com/History/Honda_History/body_honda_history.html

Sustainability in the technological world is been challenged in the globalisation world as it is one of the driving and the most challenging phase of new ideas and industrial economies. With the establishment of many organisations such as World Trade Organisation (WTO) which implements the (GATT) General Agreement on Tariffs and Trade it has been discussed that sustainability should not be considered in some cases since it is used in almost all things such as healthy economic base, sound environment, stable environment, adequate purchasing power, distribution equality, natural self reliance and maintenance of culture integrity. Sustainability is basically considered as a combination of all the things mentioned above such as economic and self reliance and all. It is seen and observed that economic sustainability is given the most important than any other kind of sustainability it is not a universal consensus but this is how it works in todays globalisation world. Sustainability is use to craving and prevents the shocking and incompetent impacts of corporate early death. It is not easy to know and find how business actually stays in the business as it is seen that most of the people manage their business in very efficient and effective manner .In spite of all the researches available and many books on various subjects and various information it is seen and proven fact that successful business strategies are willing to share their strategies for rare obvious reasons. Sustainability strategies brings various new concepts such as intellectual capital as well as many other technological techniques such as which include brand evaluation and also many ways of promoting product and different approaches to make some inroad in the ever confusing environment. An evidence of these strategies is that sustainability is the role played between many factors and spread between such as finance teams, investor relations, strategy units, brand managers, corporate communication, risk assessment, the board, and the human resource and information technology. Basically environment and sustainability are such two kinds of factors which need to be understood well in any kind of business as it can reconcile the business and the need to environmental and socially sustainable with systems and demand of the markets. These are the major factors on which companys success, growth and profit is based. Now a days all the companies after considering and seeing that the business is prospering in a current phase and giving very good performance the first thing that company should do at that time is look and make effort to centred business case to sustainability. In most of the business managers should thoroughly understand what is the basic reason which makes business survive what are the things which the finance directors should be aware of and what are the steps one should take when they think that the company is falling. This is one of the only options that company has during these days which are not imperative for short term organisational survival. In recent scenario sustainability is used as a key for the long time survival. The organisation which chooses sustainability has the best possible chances to survive for both well being of them and for the society and creates a favourable environment. Sustainability aims at understanding how business ticks and how it contributes toward wider economy. The management framework system clearly indicates that to explore the economic aspects of sustainability to understand it thoroughly and implication of sustainability as a whole. Most of the companies basically are not only concerned with only the final performance but to survive in the competition they look into future and survive in the long term also to make positive contribution in a broader aspects not only to local community but to a broader society and planet as a whole. Despite of vastness of challenges such global warming it is easier to demonstrate, understand and start to manage environmental component of sustainability and to work in the grey area is a social and economic sustainability.

Products of the Company: In todays competitive environment it is a challenge for every company to grow and it is the job of the business leaders to resists this natural tendency to stay in the competition and focussed on the path of growth. The main and the most top message of the company for their product is Striving to become a company that society wants to: Providing products to our customers with speed, affordability and low Co2 emissions exist by sharing joys with throughout the world.The research and development helps Honda to strive and develop new environmental and energy technologies and bring them into the market as soon as possible. They also contribute to sustainability and mobility of the society by reducing the environment impacts of the products and addressing the transportation needs of the customer. It is also taking care to reduce its environmental impact worldwide. It deals and manufactures wide range of products which covers everything from the basic general level engines such as from agriculture, forestry and fisheries ,electric generators and outboard motors to power tillers , snow throwers ,home co-generation units and even electric vehicles. The special feature of the product of this company is that all the products they develop are feature a four stroke engine that offer advantage in terms of emission, fuel efficiency and low noise and all this mass produced vehicles are complied together with the worlds strictest emission regulations Tier 3 and the California Air Resources Board. The Honda Company provides variety of products ranging from low cost to high cost keeping in mind all kinds of people and class. Also different tools and techniques they used in each kind of product as to control a lot of things and mainly the environment and also make sure that they are sustained in the market due to the large number of competitors n competition they are facing all around the world. Keeping the Green Revolution in mind they produce products such as hybrid cars that is that works on gasoline and electric so it does not pollute the environment and surrounding remains green and free from pollution. Also the diesel car which is one of their products is clean diesel next generation car. The other variety is the fuel cell electric vehicle and natural gas cars almost zero emission vehicles and very powerful and also ethanol from cellulosic biomass i.e. from waste degradable materials. The speciality of all this products that all this products they produce can be find in all ranges that is minimum cost to maximum and all products which are produced special care is taken about them to see to it all are naturally free from pollution and environment friendly. Recently Honda is launching a new product with a new concept that is combining a light weight body with a compact light weight IMA system which fits the Hybrid variety of Motors which provides greater assistant than the insight for throttle openings that frequently occur during the urban driving. In some of the products even to further reduce the consumption of fuel they have given facilities of using idling stop system in some of their products. These proves that company has wide range of products and they continuously strive on bringing new ideas and technologies with better versions and also keep in mind about the environment and go green factors which is very useful and most necessary in many parts of the country to make it pollution free. These also factors helps a lot in maintaining the sustainability of the company and also the products are well designed and presented keeping the customers in mind and also provide them with all the facilities that is proper customer satisfaction is taken care of so that they stick to the products and enjoy the services and facilities provided to them.

Future of Sustainability In twenty first century meeting were held to discuss the issue of sustainability in which the progress made by sustainability were discussed globally and also what are the opportunities and the constraints facing the world. It is one of the factors widely recognised by world leaders and most common topic to discuss for scientist, journalists, students and citizens in many parts of the world. The idea of sustainability was proposed 30 years back but during that time it was not considered so important as much as importance it is given in today competitive world. It was adopted by IUCN in 1969.Although it gains an importance in 1974 by the United Nations they considered it as a key theme of the United Nations Conference which was based on environment and Human Resource Management. These lead to the evolution of sustainable development which meets the needs of the present without compromising the future demands of the peoples own needs. The basic main three cores i.e. the most important factors for sustainability are environment, social and economic. These three factors can be said to be the pillars of a concentric circle of sustainability. The IUCN programme i.e. from 2005-08 which was adopted in this years it used the interlocking model to demonstrate the three objectives which needs to be integrated with action to redress the balance between dimensions of sustainability. The corporate social issue face by many global companies is the greening of business which has become a central issue. In almost all countries citizens are aware of the issues but also knows that the quality environment is good both for the own well being and for their common good of the people. The phrase sustainable covers a variety of range of ideas and meanings. Within an economic and political frame of moving sustainability to the core of international development debate. It has been analysed and found out by many analyst that the major reason they accept sustainability is their looseness in any kind of business they have suffered. The concept of sustainability was considered to be holistic, attractive and elastic but imprecise. It cannot be said that the three pillars are equivalent since economic emerges from the society and its an institution the other factor environment is totally different since it is not created by society. It underpins both society and environment. The resources available on the earth and solar system effectively present a finite limit on human activity. In early 1970s the Club of Romes precocious computer modelling in Limits of Growth. Brought the issue of limit of environmental to human project was bought to international attention. The main purpose if this was to emphasized the need to maintain essential ecological process and life It can also been seen that considering all the achievements in last three decades there is something inadequate about sustainability can be clearly seen since the present concept cannot drive the transition necessary to adapt human relations with rest of the biosphere for the future and something innovative is needed. The problem that arises is not with the aspiration value but sometimes they are even worked out when not needed which creates a major problem. However the experience of last 30 years that this concept cannot be changed in one day by bringing slogans descriptions and ideas which are currently in use but can be change with new ideas , new of engaging citizens , new concepts and opinion leaders in search of solutions. However the concept has been proved successful and the most effective and efficient strategy is to adopt an evolutionary approach re-emphasizing what it means and moving forward toward a strategy of not only keeping it but fixing it. Thus it can be considered as a window of opportunity for the development of new approach to planetary management and it can be said that by 2020 responses to be issues like climate change and peak oil will be more obvious.

Problems Faced and the expansion of the Business of the Company: Honda operates in almost each and every part of the world. Honda has manufacturing operations in 6 regions worldwide driven by its philosophy it bring its products close to the customer. It delivered around 27 million of its products to its customers in the first half of the year 2011.In early stages It is very strange fact that around the year 2011-12 during this year they had dropped down their sale by 40 percent in India and in popular countries like Seden around 20 percent at that time they brought an idea to launch a small segment car into the crowded Indian markets like Hond Jazz.Keeping the loss in mind they came with an innovation of merging with Siel, a Siddhardth Shriram Group Company and decided to cut down the prices of model like Honda Jazz which is the best example in small cars during that time. During this time of year they also faced many other disruptions and the major problem which they faced was in the Indias diesel subsidy since petrol prices had risen by 33 percent while diesel only 8 percent this was one of the major drawbacks during that year since most of in fact 90 percent those who buy luxury and SUV cars preferred diesel version cars. It does not have a fit diesel engine that supports Indian market. The other major reason for is loss the company does not have any specific solution for diesel engines. But they are continuously striving on it and its been said by Seki Inaba , Director Sales and Marketing of Japan that they will overcome this problem in few years. Considering all this factors in 2011 for sustainable Society where their motto was that People Can Enjoy Life they adopted the Joy and Freedom of Mobility for the Honda environment vision. This vision aims in increasing its global efforts to find solutions to the climate change and issues on energy. The main reason for their failure in some of the products was the lack of strategic vision within the company. The higher rate of import and fluctuations in currency rate of foreign countries make it costlier. Also the idea and concept of launching small cars in crowded market was too late and when launched was at a higher rate these are some of the major factors and problems that arise Some of the basic solutions to overcome this problems and which they are continuously striving on is to bring economies of scale and keeping in mind the existing customers also find many other new customers. Offering better price and lowering component cost and increasing the level of localisation. Most of their products are imported so they should innovate and see to it they opening a new line and see if they can export and if it works out or not this can be a very good idea to overcome their problems since they import everything export will increase its profit and increase their revenue at a greater margin. The economies of scale will help in generating lower component cost under models. When export is done according to the market condition you can reduce the prices whenever and when needed cost is saves your import costs which include transportation cost and many other direct and indirect taxes. It is got all the product rights the only thing that will hold its future in the pricing which they need to plan and design carefully in order to increase their sales and demand in the market and also take care of full customer satisfaction considering these factors will automatically make the company sustainable in the market. Also by pricing Brio they can reduce the disadvantages they face due to the diesel engines luxury and SUV cars and gained popularity and established successfully in the Indian market. As seen the recent massive price cuts has been also a major cause to the production of volumes of the company. One of the major plans keeping in mind of the environment it is among one of the 13 companies to issue a joint declaration of their intention to introduce fuel cell vehicles in Japan 2015.The declaration consists of the cooperative relations between the business policies of the automobile manufacturers and the energy related companies.

Supply chain related to sustainability and business: Most of the companies put together their strategies and operated their business in simple operational way. In an economic it can be said that for any business to be successful in long term success of the companys profit and profitability are two major elements which are recognized by people. Another element which can be considered important is the internal and external future of the companies and the future of this planet earth. Operation management is one of the tools used for measuring revenues, balancing and assets. Operational Management is one of the factors connected to sustainability and is concerned with operational drivers such as maintaining relationship to people and planet and the most important profitability. If all the standards of the company are suitably maintained it will encourage the company to re-engineer their technology. The public and political parties throughout the world have been demanding for the improved performance on the environmental, health and safety record. As it is seen that since 1990 there has been a debate going between profit and sustainability that synergies exists in the environment or not. As in todays world industrialization and economy is growing rapidly in most of the countries like India and China the demand for resources has become stronger day by day. As the company keeps on progressing day by day it starts moving and look towards the new strategies and long term objectives beyond it internal opportunities it also starts looking for external opportunities so the money invested in technology also increases. It is important for each and every company to integrate health and safety measures to achieve sustainability in operation management and integrate employees working in the organisation. Health and safety is a must and a key focus of risk reduction. Also in some cases reverse supply chain occurs in which when the company has received a maximum profit margin the customer return its products like distribution phase, repairs and product phase, end of use ,end of ease and unused products back and the one who has provided put back for sale and place it in a shelf. As reported by corporations sustainability is considered as an emerging trend. It studies and determines the attitude of students towards environment and sustainability. In a new era of sustainability is about identification of the business service which is related with environment and social cost. In any company manager in todays world should be aware of these two types of cost. If manager are aware about this two they can take a further step in reducing this and providing improved profit and lesser environmental effect. It been believed by most of them that is has a wide range of potential and to change the ways and techniques of how business can be practise and change in real world with improved results and efforts. Everything in this world has some or the other price or cost. It is rightly said Nothing is free in this world.It is fact and cost is a combination of factors such as economic, social and environmental against the offsetting associated with each cost that is made by each individual. Also corporations trend are very much important in any business trends. It can be considered as a recognized means for company to communicate among the internal staff members and operate within physical and social environment. Sustainability and environment are such two factors and the importance of green retailing and revolution has become importance in each and every part of the world and field. The environment management helps to reduce waste, increase efficiency, cut cost and protect against environmental liabilities. This environment facilities helps in facilitate in adoption of sustainable practices. The projects about keeping the environment green include variety of things such as flexibility, energizing strategies optimum utilisation of resources at any point in a life of the project. Green remediation is also very much important it has major six elements such as energy requirements of the treatment system air

emission, water requirements and impacts on water resources, land and eco-system impacts, material consumption and water generation and long term stewardship actions. Evaluation practices are a way of building sustainability into site and encouraging green remediation such as biodiesel used in diesel engines. It is necessary to consider the waste management services for the lifecycle cost of the products used. Reducing the generation of this waste resources helps in cutting down of cost and maintaining clean environment also alternative sources such as renewable energy sources can be used like carbons footprint decreasing fossil fuel prices and making a way for new energy markets. Taking into consideration of Hondas environment it is based on a global perspective. It has a special system called as Life Cycle Assessment in which each product is evaluated throughout its life. The environmental are guided by analyses and effects of the business activities carried out and use of its products on the global environment. While carrying out all the environmental issues which are faced firstly and the most important is about the green remediation if energy frequently technologies are used more frequently such as Superfund Natural Priority List, multi-phase extractions and soil vapour extractions. Due to the use of natural resources and energy consumptions its severe system and optimizing energy results in significant reductions. If feasible and careful studies are done it can compare the environmental footprint of each clean up. The environment issue faced by the Honda are the change in climate in different parts of the world. Since 1960 the company has taken measures to resolve the issue of environmental as soon as they realise about the talk and concern of air pollution during that days. After their establishment and expansion in 1966 they made special arrangement to measure air pollution and invented and came up with many new engines such as CVCC which reduces air pollution. It has also raise a concern regarding that any problems regarding technology should be solved by technology and continued towards the work and solution for environmental strategies. While during the later stage that is around 1992 there central attention clearly defined the Honda Environment System and its approach. For cleaner emissions and higher fuel efficiency and they were the first automaker to announce voluntary targets for reduction of CO2 emission by 2010.They have made a particular statement in relation to the environment and told that as a responsible member and for the preservation and well being of the society in each phase of the corporate society. It ensures that if these measures are followed not only the company but they feel that entire world would be benefited from it. There are certain steps and principles they have designed for this: 1. At every stage they of product that is from research design, production and sales and to service and disposal it will make efforts to recycle materials and conserve resources and energy. 2. Efforts in minimizing and finding better ways and solutions for disposing of waste at every stage of lifecycle of these products. 3. It makes efforts and also makes sure from each and every member not only in the company but also in the society to preserve global health and environment to do his part and act responsible. 4. They will also consider the influence in the local market which they have by the members of corporative activities and endeavour to improve the social standard of the company. The aim and vision of this company is that by the end of 2020 they will work continuously and achieve its target and firstly they will do their work on priority items such as research and development and energy efficient products to the market. Secondly they have also planned regarding their products which they are going to initiate which will take at least 3 years and this plan

has kept in mind of keeping the environmental impacts. There were also divisions formed for the environment and sustainability and also for the divisions of energy. These were basically done in support to co-ordinate the more effectively on behalf of the members of the society. Environment and sustainability can be said to be long term maintenance of ecosystem components and for the functioning of future generation and needs. The quality of a policy and proposal for ensuring the impact of the environment that is positive. It is quite obvious that the natural resources and the importance to human activity is an economic concern. Since the environment and economy are personally linked improving environmental quality and also helps in improvisation of the economy which in turn results in quality of life for the people of the world and economic development. The economic development results in improving human living standards resulting in economic growth. Economic growth is usually measured by percentage change in companies Gross Domestic Product (GDP).It is basically designed to measure the outputs of nations. They provide certain standard measures and compare economic output of nations. It is very much necessary to understand the concepts of integrated economic environmental and economic ecological if carefully studied and analysed can play an interesting role in giving out information for the environment management and policy which is designed. This policy may not only involve a combination of multidisciplinary concepts and theories but also synthesis of methods and models. The information which is required of formulation and policies is originated from the environmental sciences and formulation and implementation of environmental management. The main content in todays world is related to as how people perceive ecological sustainability and sustainable development. As seen from a broader perspective the orientation which has been chosen for this shares with the broader field of ecological economics with adopting a wide view on relevant causes and effects in time, space and parts of economical environmental systems. In such cases it is generally found that it is impossible to detect the impacts, relevance and ranking of development and policy options without the support of accurate method for analysing complex evaluation of complex and decision problems. To resolve this issues and problems they are various alternative methods which are available that reflects the reflection between economies and ecology. At the end also when all the solutions are provided this all solution are analysed and the best solution from among them is chosen in order to generate the information is given for guiding towards suitable management and policy decision towards sustainable development.

Living in the Environment: Principles, Connections, and Solutions

By Scott Spoolman, G. Miller

Ecological economics and sustainable development: theory, methods, and ...

By Jeroen C. J. M. van den Bergh

Date: October 2, 2011

Report of the IUCN Renowned Thinkers Meeting, 29-31 January 2006 www.iucn.org IUCN, The World Conservation Strategy, (Geneva: International Union for Conservation of Nature and Natural Resources, United Nations Environment Programme, World Wildlife Fund, 1980). WWF is now the Worldwide Fund for Nature, IUCN now the World Conservation Union IUC Sustainability, Trade, and Environment Nicholas A. Ashford, Ph.D., J.D. CYP June 2011 Economic Sustainability The business of Staying in business

Deborah Doane & Alex MacGillivray New Economics Foundation March 2000 Journal of Business & Economics Research April 2008 Volume 6, Number 4