Burt Rosen

87 Neds Mountain Road, Ridgefield CT 06877

(203) 470-9948
jburtrosen@yahoo.com
www.cmoresume.com

Summary
Accomplished senior-level interactive and traditional marketer; top notch known creative producer with a
successful background and track record in innovation. Broad expertise includes digital, broadcast, travel
and loyalty programs. Team builder with proven leadership skills.

Work History

Starwood Hotels & Resorts

White Plains, NY 2005 - 2008

VP SPG & Brand Interactive Marketing 2008

• Continued leading the Brand Interactive Marketing team for all nine Starwood hotel brands
• Assumed additional responsibilities leading all Starwood Preferred Guest marketing (Starwood
Preferred Guest is a loyalty program comprised of the nine Starwood hotel brands)
• Led strategy and program implementation for all acquisition, member engagement, promotions
and all loyalty marketing efforts
• Led utilization of all channels including hotel, online (SPG.com and related web sites), call
center, offline marketing channels, PR, social networking
• Responsible for development of SPG marketing platform, the evolution of current marketing
efforts and future iterations of the program, including three year strategic marketing plans
• Accomplishments include launching of SPG You Choose, most successful promotion in SPGʼs
history
• Managed budget of $40 Million plus
• Managed direct marketing, interactive media and creative agencies and web 2.0 agencies
• Led an SPG marketing team of seven and Brand Interactive Marketing team of eleven

VP Brand Interactive Marketing 2005 - 2008
• Managed a team responsible for leading interactive marketing, integrated marketing, web site
development and call center strategy for nine hotel brands and the loyalty program (Starwood
Preferred Guest)
• Co-owner of a $2 Billion in revenue plus web channel
• Drafted and presented three year strategic plan for Global Web Services
• Led numerous innovation projects including blogs, Web 2.0 and other initiatives
• Key participant in Starwood Cross Marketing team that analyzes all marketing and advertising
efforts across all offline, online, PR and marketing initiatives including media strategy, media mix,
measurement, reporting and creative.
• Accomplishments include driving substantial growth in revenue, PR and awards
• Managed web design, marketing and media agencies
• Managed fourteen associates
• Received recognition as ʻBest in Class” for team engagement in annual associate survey
Avenue A Razorfish
New York, NY 2004 - 2005

Account Director 2004 - 2005

• Led all Starwoodʼs interactive marketing efforts including online media, search engine marketing
across both branding and DR objectives
• Developed and managed Client relationship at all levels, strategic direction for Starwood and
Avenue A team, team management (6 team members) and development, agency financials,
business development
• Responsible for strategy surrounding acquisition, customer segmentation and targeting, and
reporting and analytics

Modem Media
Norwalk, CT 1999 - 2004

Director, Marketing Strategy & Services 2002 - 2004

• Responsible for strategy and implementation of online advertising and website development
programs for Philips, Marriott, and Delta Air Lines
• Managed all Modem Media engagement operations and client relationships for designated clients
• Represented the client internally at Modem and was responsible for being versed in and helping to
establish client business building strategies

Associate Account Director 1999 - 2002

• Client lead on GE, Benjamin Moore, JCPenney
• Responsible for leading online marketing, including strategy, content, quality, financial and
budgeting, schedule, internal team and client relationship (all levels)
• Built account strategies, identified business-building opportunities and trained junior staff in client
management

CBS Network Television

New York, NY

Director New Business 1998 - 1999

• Responsible for developing new business leads and supporting network sales staff with research,
targeting and presentation materials

Univision 14
San Francisco, CA

Account Executive 1996 - 1997

• Responsible for local TV ad sales and promotional programs for Spanish language station
(Univision affiliate)
• Responsible for marketing the benefits of Spanish language advertising to general market
advertisers and agencies

Raycom Sports
LA, CA

Manager. West Coast Sales 1995 - 1996

• Responsible for establishing Raycom presence on West Coast and for all west coast advertising,
marketing and integrated sponsorship sales efforts
NBC Television Network
New York and LA 1987 - 1995

Network Sales Account Executive - 1992-1995

Regional Sales Account Executive - 1991-1992
Manager Out of Town Pricing 1989 - 1991
Prime time Media Planner - 1988
Network Marketing - 1987

Speaking Engagements

MIXX 2007 –New York September 2007

Second Life

PhocusWright Travel 2007 – Orlando November 2007

Second Life

iMedia Summit 2007 – Lake Las Vegas February 2007
Balancing Branding and Direct Response

iMedia Summit 2003 – Beaver Creek Colorado December 2003

Traditional and Online Agency Integration

eTail 2006 – Palm Desert California February 2006

Building Brands: Delivering a Brand Centric Customer Experience

Eye for Travel – Chicago 2006 October 2006

Innovative ways to relay your marketing message and sell to your customers

Education

University of Chicago Bachelor of Arts in European History - 1987

Hebrew University Junior Year Abroad - 1985-1986