Component Matrix

Component
1
purchasing decision

.815

-.107

-.328

.053

-.099

-.200

.805

-.059

-.374

-.291

-.132

.035

.805

-.059

-.374

-.291

-.132

.035

.752

.170

.351

.136

-.123

-.229

.744

-.350

-.188

-.111

.302

-.117

.726

-.058

.460

.057

.226

.079

promotional activity-Events

.723

-.249

-.111

-.075

.135

-.054

prefer parker for corp gifting

.710

.245

.216

.243

-.417

-.180

promotional activity-Events

.620

.082

.515

.018

.018

.260

.540

.379

.386

.173

-.424

-.146

.501

-.486

-.046

.036

.478

-.346

.240

.662

-.325

.316

.307

.116

-.200

-.645

.171

.198

-.258

.141

-.182

.595

-.028

-.208

.366

-.527

.291

.562

-.047

.454

.095

.137

-.199

.526

-.077

-.036

-.116

.124

.361

.181

.646

-.304

.289

.259

-.121

.238

.372

-.668

.347

.145

regarding brand name

writing instrument for
Corporate giftings
Point of Purchase-B2B
promotional activityCorporate Gifting
promotional activityConsumer Promotion
promotional activity-Trade
Promotion

Preferred items for

promotional activitiesWriting instruments
Satisfied with the brand of
writing instrument
Outlets density effects your
purchase decision.
Ratings of the factors in
perference of buying writing
instrument-Qualitiy
Ratings of the factors in
perference of buying writing
instrument-Availability
Preferred items for
promotional activitiesConsumer Durables
Point of PurchaseDistributors
Point of Purchase-Outlets
Ratings of the factors in
perference of buying writing
instrument-Discount

Preferred items for

promotional activities-Others

-.234

-.328

.256

.451

.224

-.054

.149

.223

-.410

.420

.470

.206

.356

.153

-.429

-.299

-.228

.529

.291

-.309

.080

.307

.226

.512

Preferred items for

promotional activities-FMCG
Ratings of the factors in
perference of buying writing
instrument-Price
Point of Purchase-Others

Extraction Method: Principal Component Analysis.

a. 6 components extracted.

Rotated Component Matrix

Component
1
Satisfied with the brand of
writing instrument
promotional activityConsumer Promotion
promotional activity-Events
purchasing decision
regarding brand name
Point of PurchaseDistributors
prefer parker for corp gifting

.897

-.008

-.181

.001

.038

.005

.861

.104

.239

.068

.087

.083

.687

.232

.273

.049

.081

.121

.652

.412

.411

.133

-.231

.015

-.470

.022

.163

.236

.025

-.219

.156

.900

.177

.076

-.070

.014

-.062

.890

.098

.031

.073

-.061

.347

.803

.045

.072

.171

-.049

.182

.564

.080

.075

.531

.281

.479

.513

-.036

.110

.500

.216

-.038

-.031

.822

.168

.049

.214

.553

.262

.720

.043

-.022

.023

Preferred items for

promotional activitiesWriting instruments
promotional activityCorporate Gifting
promotional activity-Events
promotional activity-Trade
Promotion
Ratings of the factors in
perference of buying writing
instrument-Price
writing instrument for
Corporate giftings

Point of Purchase-B2B

.553

.262

.720

.043

-.022

.023

.066

-.082

-.626

.011

-.068

.275

-.044

.120

.151

.855

-.007

-.197

.172

-.169

-.007

.777

-.097

.094

-.117

.381

.020

.691

.003

-.006

.078

.274

.000

.005

.861

.042

-.128

-.229

.090

-.150

.775

-.312

-.065

-.063

-.156

.239

.132

-.858

.240

-.010

-.042

.252

.187

.660

-.001

-.086

-.251

-.438

-.203

.554

Preferred items for

promotional activities-Others
Outlets density effects your
purchase decision.
Preferred items for
promotional activities-FMCG
Preferred items for
promotional activitiesConsumer Durables
Point of Purchase-Outlets
Ratings of the factors in
perference of buying writing
instrument-Discount
Ratings of the factors in
perference of buying writing
instrument-Availability
Point of Purchase-Others
Ratings of the factors in
perference of buying writing
instrument-Qualitiy

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 8 iterations.

Component Transformation Matrix

Component

.637

.594

.403

.190

.165

.125

-.506

.299

.188

.552

.184

-.530

-.177

.446

-.511

-.332

.621

.110

-.048

.298

-.533

.506

-.465

.391

.438

-.471

-.359

.478

.452

-.157

-.336

-.217

.359

.254

.364

.717

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.