Product Presentation

The Ondango Shop Guide

About Ondango
Ondango is a beautifully designed shopping system that helps you sell your products on your Facebook Page, by leveraging Facebooks viral features.

Sell your products directly on your Facebook Page and complete the transaction within Facebook.

Engage your fans with fan-only promotions, Daily Deals and Product discounts.

Increase your reach on the worlds biggest social network and use viral features to spread the word.

Monetize your Facebook presence through this additional sales channel & turn fans into customers.

About the Author

Carolin Schlenther is a Social Scientist with Customer Service experience. She has a Masters in Social Research Methods and is currently filling the position of Manager Customer Experience at Ondango.

Introduction
Product presentation is one subject, that needs to be taken particularly serious by shop owners. An online shop cannot offer touch, smell or feel, so the images, descriptions and videos need to be of outstanding quality to turn shop visitors into customers. The virtual shop is first being judged by the way it visually presents itself and the information it provides. A flawless shop is the preliminary to making fans aware of the products and tempting them with regular advertisements and unbeatable deals. In this White Paper we have therefore compiled a list of things to consider when you set up your products on your Ondango Facebook shop.

Images & Video

Descriptions & Variations

Daily Deals, Fan Discount & Coupon Discounts

Categories & Granular Shipping

Fb Publisher

Images & Video

Imagine yourself entering an online shop. What would you like to see? More than likely, you would like to be greeted by high quality images, that allow you a complete view of the product you would like to purchase, to make up for the lack of being able to hold it in your hands and twist and turn it in all imaginable ways. Like that, the images in your online shop need to simulate this experience.

Offer your customers an amazing first impression and make them want to stay and find out more!

Dimensions & Size

To offer high quality make sure your product images have the proper format: jpg, .png or .gif (.png offers best results). Their maximum size should be 2 MB and their minimum width 810 pixels (height proportional to width).

Up to 4 Images

The Ondango shop allows you to upload up to 4 product images. Use this and make sure your customers get product views from different angles and close ups.

1 Video

Videos offer a further insight into the product, the brand or the company. It can show a catwalk, the production, the ethics behind the brand, etc. The video can be about detailed visual representation or sales. In either case, make sure to use the embed codes (i.e. YouTube or Vimeo), not the URLs.

Descriptions & Variations

The product description is the next thing your potential customers will look at. It needs to make the sale after the images have drawn the visitors in. Here are some tips how to make this happen:

Use enticing, image-orientated words and detailed descriptions, that do not bore. Getting this balance right is important.

Use bullet points to shorten text and to convey important facts. White space can be used to break up longer texts into topical sections.

Offer up to 2 variations, that customers can choose their preferred product combinations from. This is easily done when you set up products: Products > Socks & Variations > Product with many variations.

Have the texts proofread. The three most unprofessional and off-putting things in the world of e-commerce are low quality product images, grammar mistakes and spelling mistakes!

Daily Deals, Fan Discount & Discount Coupons

Regular marketing is an important part of a Facebook shop and Ondango has integrated features to support you in this. We have put particular emphasis on discount features to draw fans into your shop and offer the special deal they cannot get anywhere else.

Daily Deals

Visually emphasize your discounts by turning them into Daily Deals (Products (edit or new) > Daily Deal). Use this as a regular feature of your shop and get your fans used to Friday Daily Deals or weekend deals.

Fan Discount

(Only available with the Plus and Premium plans.)

The Fan discount feature allows you to offer fan-only price reductions. Use this feature to push the marketing of your shop (Shop details > Shop features > Fan discount).

Coupon Discount

Regularly use coupon discounts in your shop or to monitor traffic through alternative channels, i.e. Twitter or e-mail marketing (Shop details > Shop features > Coupon discount).

Extra Features
Making the shopping experience as easy and as comfortable as possible for the customers should be the goal of every shop owner, in the brick-and-mortar world as well as online. There are a few extra features in Ondango you can use to achieve this. This also includes making advertisement as easy as possible for you.

Make use of these extra features to organize your products or provide extra service and information!

Categories

(Only available with the Plus and Premium plans.)

Help your shop visitors to find their way around your products. Set up categories under Categories > Add new category. After that, assign a category to each product: Products > Product details > Categories.

Granular Shipping

You want to offer international shipping at varying prices? Simply set this up under Products > Shipping > Untick Use global shipping settings > Untick Digital good.

Facebook Publisher

Create easy and fast product promotions from within your Ondango user account. Post the presentation directly to your Timeline and into your fans news feeds.

Conclusion
1. Choose high quality images to grab attention. 2. Provide detailed and professional descriptions. 3. Make use of the 2 variations feature. 4. Use Ondangos 3 discount features to offer special deals for the Facebook community, just fans or particular target groups. 5. Turn Facebook shopping into an enjoyable experience for your customers by offering categories for easy browsing and granular shipping fees to various destinations. 6. Make regular use of the Facebook publisher and keep your fans up to date about new products and discounts.