-: SUBMITTED BY:-

Mr. AKSHAY SABLE

BACHALOUR OF MANAGEMENT STUDIES SYBMS DIV- B

-: UNDER GUIDANCE OF:-

MRS. SADHANA SINGH.

-: SUBMITTED TO:-

N.G BEDEKAR COLLAGE THANE

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CERTIFICATE

undertaken and completed the project work titled FUTURE GROUP PRODUCT LINE during the academic year 2012 2013 under the guidance of MRS. SADHANA SINGH. submitted by_ MR AKSHAY SABLE This is to certify that the BACHELOR OF MANAGEMENT STUDIES, SEMISTER THIRD, have, roll No: _83_ during Semester III of the bms This is a bonafide project work and the information presented in it is true and original to the best of our knowledge and belief.

Project Guide

(Prof. . SADHANA SINGH .)

TABLE OF CONTENTS

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13 SR.NO 14 1 2 3 4 5 6 9

MARKETING MIX PARTICULARS QUESTIONNARE ACKNOWLDGEMENT INTRODUCTION FUTURE GROUP OPERATES FUTURE GROUP MAINFESTO GROUP VISION GROUP MISSION CORE VALUES IMPORTANT SECTIONS( MARKETING RESEARCH ,PACKAGING DESIGN,PRDUCT DESIGN RETAIL DESIGN) Page no 5 6 7 8 12 14 19 33

10

11

PRODUCTLINE OF FUTURE GROUP SWOT ANALYSIS

42

12

SWOT ANALYSIS

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ACKNOWLEDGEMENT
I took this opportunity to express my gratitude to all those who have helped me to make this project a success. I would like to thankful my Dr. Prof. Sadhana singh who helped and guided me throughout the development of the project, He provided me all kind of information, and inspired me to complete the project successfully. I am also thankful to
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Dr. Mrs. Shakuntala A. Singh, Principal for his valuable

support & guidance. I would like to thank everyone who contributed for the success of this project. I must thank them whose valuable guidance makes it so simple and support me during the project development directly or indirectly.

INTRODUCTION
About future group India COMPANY PROFILE: Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail, media, and logistics. Led by its flagship enterprise, Pantaloons Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in
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Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The groups speciality retail formats include supermarket chain Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain - Home Town and rural retail chain, Aadhaar, among others. It also operates popular shopping portal -www.futurebazaar.com. Future Capital Holdings, the groups financial arm provides investment advisory to assets worth over $1 Billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. Other group companies include, Future Generali, the groups insurance venture in partnership with Italys Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative. The groups presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family entertainment centres, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.Future Groups joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom
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Communications. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indianness. The groups corporate credo is, Rewrite rules, Retain values. Future group has several private labels retailed through Food Bazaar outlets. These brands were first introduced under the Food Bazaar brand. Having realized the potential of these products, we have taken away the store's name from the main label and have maintained only at the back, so as to give these products a treatment of proper FMCG product line. The idea is to promote these brands and develop them like independent FMCG products. The biggest consumer attraction factor is pricing 8-10% below the prices of competitors.

FUTURE GROUP OPERATES FOLLOWING VERTICALS

Pantaloon Retail (India) Limited

Future Capital Holdings Limited

Home Solutions Retail India Future Generali India Life Limited Insurance Company Limited Future Brands Limited Future Media (India) Limited Future bazaar India Limited Weavette Texstyles Limited Sports Private

Future Supply Chain Solutions Winner Limited Limited

Converge-m Communication Staples Future Office (India) Limited Products Private Limited

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Pantaloon Food (India) Limited Future Knowledge Limited

Product Talwalkars Pantaloon Fitness Private Limited Services Indus League Clothing Products

Galaxy Entertainment Future Consumer Corporation Ltd Limited Future Ventures India Limited Foot Mart Retail

Pantaloon Retail (India) Limited

Pantaloon Retail (India) Limited (PRIL), is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai, the company operates 16 million square feet of retail space, has over 1,000 outlets (including shop-in-shops) across 73 cities in India and employs over 30,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, and Central, a chain of seamless destination malls. Some of its other formats include Depot, Brand Factory, Blue Sky, Star and Sitara. Pantaloon Retail is part of the Future Group which has presence in multiple businesses in the consumption space including consumer finance, capital, insurance, retail media, mall development, logistics and brand development.

Home Solutions Retail (India) Limited

Future Groups business offers complete retailing solutions for all products and services related to home building and home improvement. The key product categories are CDE (Consumer Durable & Electronics), Furniture, Home Furnishing & Decor,
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Home Improvement and Home Services. HSRIL operates retail format Collection i, Furniture Bazaar, Electronics Bazaar, Home Town and eZone.

Future Brands Limited

Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the business of creating, developing, managing, acquiring and dealing in consumerrelated brands and IPRs (Intellectual Property Rights).

Future Media (India) Limited

Future Media (India) Limited (FMIL) was incorporated as the Groups media venture aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. FMIL offers relevant engagement through its media properties like Visual Spaces, Print, Radio, Television and Activation.

Future Supply Chain Solutions Limited

Future Supply Chain Solutions Limited (FSCS) has been incorporated as a separate entity and is involved in the business of providing logistics, transportation and warehousing services for all group companies and third-parties.

Convergem Communication (India) Limited

Convergem Communication (India) Limited (CCIL) (formerly known as Convergem Retail (India) Limited) was incorporated to set up a chain of retail outlets for dealing in areas of communication, data & voice storage and other related products. The company operates mBazaar, mPort and GenM, among other retail formats.

Pantaloon Food Product (India) Limited

Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing and backward integration of food business of the company. PFPIL has sourcing and distribution bases at all key cities across the country.
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Future Knowledge Services Limited

Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged in the business of business process outsourcing and knowledge process outsourcing.

Future Capital Holdings Limited

Future Capital Holdings Limited (FCH) was formed to manage the financial services business of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing financial services company in India, with presence in Asset Advisory, Retail Financial Services and Proprietary Research. The company operates a consumer finance retail format, Future Money and manages assets worth over US$ 1 Billion through its various funds including Indivision, Kshitij, Horizon and Future Hospitality. FCH subsidiary companies include Kshitij Investment Advisory Company Ltd., Ambit Investment Advisory Company Ltd., and Indivision Investment Advisors Ltd.

Future Generali India Insurance Company Limited

Future Generali India Insurance Company Limited (FGIICL) was incorporated on October 30, 2006 to undertake and carry on the business of general insurance. The approval for carrying on General Insurance Business has been received from the Insurance Regulatory and Development Authority of India (IRDA) on September 4, 2007.

Future Generali India Life Insurance Company Limited

Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on October 30, 2006 to establish and conduct the business of life insurance in India, which comprises of whole life insurance, endowment insurance, double benefit and multiple benefits insurance etc. The approval for carrying on Life Insurance Business has been received from the IRDA in September, 2007.
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Futurebazaar India Limited

Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and has emerged as one of the most popular online shopping portals in India. It was awarded with the Best Indian Website award, in the shopping category, by the PC World Indian Website Awards.

Weavette Texstyles Limited

Weavette Texstyles Limited was incorporated on December 8, 1994 and is involved in the business of designing, manufacturing, buying and selling, importing, exporting, spinning etc of various types of textile fabrics. Winner Sports Private Limited Winner Sports Pvt. Limited caters to the Sports and Lifestyle consumer space. Winner Sports is the exclusive India Licensee for retailing and marketing leading international brands including Converse, Speedo, Wilson, Prince, Spalding and Callaway. It has over 57 stores across 23 locations. The company operates:

Multi-brand sports specialty stores - Planet Sports Value-based sports lifestyle format - Sports Warehouse Mono brand stores - Adidas, Converse, Puma

The company's flagship format, Planet Sports, is a leading name in multi-brand sports and lifestyle speciality retail space. It has one of the largest collection of international sports and lifestyle brands and has an extensive offering for sportswear and equipment across all categories including running, training, fitness, swimming, tennis, golf, basketball, soccer as well as other lifestyle products across categories like footwear, apparel, accessories and sports equipments.
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The company aims to be among the most admired sports player in a multi-sports, multi-product format and to augment Indias sports culture. Winner Sports strives to provide integrated, reliable and cost efficient sports offerings to Indian consumers. Staples Future Office Products Private Limited Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007 and is involved in the business of dealing in all kinds of office supplies, office equipments and products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited (a subsidiary of Staples Inc USA). The companys first retail outlet opened in Bengaluru in December, 2007. Talwalkars Pantaloon Fitness Private Limited Talwalkars Pantaloon Fitness Private Limited (TPFPL) was incorporated on December 19, 2006 and is involved in the business of setting up gymnasiums and dealing in fitness equipments and other health products. TPFPL is a 50:50 joint venture between the Company and Talwalkars Better Value Fitness Private Limited. ConvergeM The Company has entered into a 50:50 joint venture with Axiom Telecom LLC, UAE on July 20, 2007 to do sourcing and wholesale distribution of mobile handsets, accessories and setting up service centres and authorized after sales service centers for mobile handsets in India. Indus League Clothing A subsidiary company, Indus League Clothing owns and manages the brands Indigo Nation, Scullers, Urban Yoga, Urbana and their retail formats.

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Galaxy Entertainment Corporation Ltd

It is a group company that operates leisure and entertainment chains, The Bowling Company, The Brew Bar, The Sports Bar, Sportsbar Express and Chamosa.

Future Consumer Products Limited

FCPL is a subsidiary company of Pantaloon Retail India Limited, incorporated in September 2007. The company has two brands under its umbrella - SACH & S Drive, inspired by Sachin Tendulkar. These brands operate in categories such as foods, apparels, personal care and general merchandize among others, and are available through Future Group formats. SACH launched with an apparels range for boys between the ages of 9-16 across Big Bazaars in June 2008.

Future Ventures India Limited

Future Ventures seeks to promote and participate in innovative and emerging business ventures in India. The group intends to play a role in powering entrepreneurship, by promoting or participating in diverse business activities, primarily in consumption-led sectors in the country, which will be determined primarily by the growing purchasing power of Indian consumers and their changing tastes, lifestyle and spending habits.

FootMart Retail India Ltd

FootMart Retail is a joint venture between Liberty Shoes and the group and operates the Shoe Factory format.
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Led by Pantaloon Retail, the groups flagship company, the group manages some of Indias most popular retail chains like Pantaloons - a chain of fashion destinations, Big Bazaar - a uniquely Indian hypermarket chain, Food Bazaar - a supermarket chain that blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central - a chain of seamless destination malls. Some of its other formats include Ethnicity - India's first concept store, which recreates the experience of a traditional ethnic market in a modern retail format, Brand Factory, Planet Sports, aLL, Top 10 and Star and Sitara. The group also operates Indias most popular online shopping portal www.futurebazaar.com.

Retailing of products and services related to home building and home improvement is led through the groups formats, Home Town, a large-format home solutions store, along with specialized formats for home furniture and home furnishing through, Collection i and Furniture Bazaar and consumer electronics through eZone and Electronics Bazaar. The group also operates Indias leading rural retailing chain, Aadhaar that is present in over 65 locations in rural India. Aadhaar, an agri-service cum rural retail initiative, provides a complete solution provider for the Indian farmer.

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Future group manifesto

"Future" - the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to evolve. We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners. Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing...

GROUP VISION
Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitable manner.

Group mission
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We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments - for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

CORE VALUES
Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect and Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity and Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of natur

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IMPORTANT SECTIONS Market Research

In many creative projects, research is deployed as the 'silent designer'. Research is used to gather and organise the insights that are at the heart of an effective design brief, to provide an underlying rationale for the creative process and to provide an 'evidence base' with which to evaluate the final design output. Yet the relationship between research and design has long been one of tension: a battle between social scientific rigour that seeks to make sense of the world on the one hand and, on the other, creative leaps of the imagination that seek to turn our very notion of 'the world' on its head.

Packaging Design
Packaging design can be viewed in four different ways:

a means of protecting the contents of a package a contributor to the cost of the end product a sales canvas on which to promote the product's attributes and benefits a part of the product experience itself.

This topic concentrates on the latter two of these points, as it is here where design is concerned with adding real value. This is not to say that design hasn't a role to play in improving product protection or in helping to improve cost efficiency - it has. For instance, design pundits often quote the egg carton as being a design classic. While the repackaging of many grocery items in foil wraps has not only improved shelf life and freshness levels of products, it has also improved product perceptions. Packaging design in the modern age has gone way beyond simple functional benefits. It is now one of the most sophisticated and powerful examples of the designer's craft. A well-designed pack must address the needs of its life cycle. This life cycle runs from the moment it is used to wrap its product (whether this is by hand or in a factory), through its journey to the point of sale, followed by its journey to the point of use and finally with current tough environmental laws - to its after-use.
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At each stage of a pack's life it has different requirements: protecting contents, helping to sell them, and helping the user employ the product. This section focuses on the pack at the point of sale and beyond as it is from here that we start to think about the pack from the point of view of the customer's needs rather than the logistical needs of the manufacturer. For the consumer a successful pack needs to address and understand the mindsets of the potential customer and end user. First and most importantly, the pack needs to attract attention at point of purchase. According to various research findings, a pack on a supermarket shelf has less than three seconds to grab a shopper's attention. There are in excess of 10,000 different packs to choose from in the average supermarket across both food and non-food items. The challenge is therefore to stand out from the crowd. .

Product Design
Product design is an integral part of the wider process of developing new products, of every type; in most cases, for volume production. The product design process should ideally dovetail with every part of the wider development process, but is typically much more involved at the beginning than at the end. The process of product design can have a wide remit. It typically involves a series of different phases, each one of which helps to build certainty and understanding as the focus of work narrows, thereby informing a wider decision process. It encompasses:

Retail Design
Also known as environmental design, interior architecture and spatial design . What is retail design? The term retail design encompasses all aspects of the design of a store: ranging from store frontage, fascia and signage, through
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to the internal elements of furniture, merchandising, display, lighting, graphics, point of sale and decoration. Added to this is an understanding not only of what will work aesthetically within the space, but how it will perform functionally and commercially, and how it can be built to budget and meet all of the regulations governing the use of a public space. However, retail design goes beyond creating the physical space in which the goods are sold; it requires an understanding of what makes the retail experience truly unique. For brands in particular, the retail forum is perhaps one of the most testing encounters they will have with their consumers, its where the myths and promises become reality, relationships and brand advocates are won and lost, and its the final challenge at the end of a sometimes long and expensive route of consumer seduction woven through advertising and sophisticated marketing.

Consumer expectations

Today consumers expect and demand more than just the product itself, and their wants have a bigger appetite to fulfil than their needs. Acting on both a conscious and subconscious level, its accepted that the design of a physical retail space can have as much effect upon the consumers perceptions of a brand or retailer as the quality of the goods themselves.

Product line of future group

FUTURE RETAIL
PANTALOONS BIG BAZAAR
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 FOOD BAZAAR CELIO BRAND FACTORY PLANET SPORTS

PEST analysis
Before creating business plans or making decisions, it is important to \'scan\' the external environment. This can be achieved through a PEST analysis, i.e. an investigation of the Political, Economic, Social and Technological influences on a business. In addition it is also important to be aware of the actions of your competitors. These forces are continually in a state of change. Businesses need to take a pro-active approach and be ahead of these changes, rather than hurriedly making alterations to products and processes in a reactive way. Political changes relate to changes in government influence and can have huge significance for companies. Changes in the priorities for public spending or the UK \'s relationships with other countries can open or close major markets. European Union (EU) regulations can have similar effects while the accession of new members (eg Poland) can bring business opportunities. Political changes are closely tied up with legal changes. Laws are continually being updated in a wide range of areas, e.g. consumer protection legislation, environmental legislation, health & safety and employment law, etc. Economic changes are closely related to social ones. The economy goes through a series of fluctuations associated with general booms and slumps in economic activity. In a boom nearly all businesses benefit and in a slump most lose out. Other economic changes that affect business include changes in the interest rate, wage rates, and the rate of inflation (i.e. general level of increase in prices). Businesses will be more encouraged to expand and take risks when economic conditions are right, e.g. low interest rates and rising demand.
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Social factors relate to pattern of behaviour, tastes, and lifestyles. A major component of this is a change in consumer behaviour resulting from changes in fashions and styles. The age structure of the population also alters over time (currently we have an ageing population). An understanding of social change gives business a better feel for the future market situation. Technological changes have also become particularly significant in the post-millennium world. This is particularly true in terms of modern communication technologies. The creation of databases and electronic communications have enabled vast quantities of information to be shared and quickly distributed in a modern company enabling vast cost reductions, and often improvements in service. Organisations need to be aware of the latest relevant technologies for their business and to surf the wave of change. All industries are influenced by PEST factors. For example, some of the PEST factors affecting the airline industry in recent years include: * Political: new European Union regulations have led to greater levels of competition on European routes. But increasing concerns are being raised about the environmental impact of aviation. * Economic: rising incomes and lower interest rates have meant that people have more disposable income to spend on luxuries like long distance air travel. * Social: increased popularity of holidays abroad has led to a boom in demand for air travel. * Technological: modern aircraft are more economic to run than in the past making possible cheap air travel.

Marketing Mix OF FUTURE GROUP

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1. Product:
E-commerce: Pantaloons website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of options. Food Bazaar a chain of large supermarkets; Brew Bar a beer bar; caf Bollywood a national chain of eateries; Chamosa a pan-Indian chain of snack counters, and Sports Bar a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky, Central, Team, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10. Home & Electronics: Options include: Collection i a lifestyle furniture store; Electronics Bazaar offers branded electronic goods and appliances; e-zone trendiest electronics items; Furniture Bazaar entire range of Home Furniture; Home Town one stop destination for all the home needs. General Merchandise : Options Include: Big Bazaar , Shoe Factory, Brand Factory, Navaras, KBs FairPrice , Central, Blue Sky Leisure & Entertainment: Options are: Bowling Co. state-of-theart premium family entertainment centre, offering multiple, novel and unique leisure and entertainment options; F 123 - offers a wide range of gaming options ranging from bowling and pool to redemption and interactive video games to bumper cars. Wellness & Beauty: Options are: Health Village a state-of-the art spa and yoga centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products like color cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories.

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Books & Music: Future Groups brand Depot offers Books, CDs, and stationery items.

2. Price:
Pantaloons India has brought a whole new revolution when it comes to pricing strategies, which is evident through the success of its Big Bazaar and Food Bazaar outlets.

3. Place:
The company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and 65 rural cities with taking over Aadhar(). It plans to take up floor space of 30 million square feet by 2011.It has plans to open over 3000 new stores by 2010. It is targeting the Tier-2 and 3 cities which has a huge unleashed potential. 4. Promotion: They use magazines, newspapers, television, radios , hoardings, internet etc for promoting the brand . They have joint ventures and alliances with many companies to promote the brand. Seasonal Discounts , Sales Discounts during Festivals are offered to attract consumers.

5. People:
At the senior management level, the group hired high profile executives from reputed organizations like Goldman Sachs , Coca-Cola India, PRIL also tied up with a few management schools to create a management talent pool for the lower levels. Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007 survey. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers.
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6. Processes: Pantaloons Retail has implemented SAP with an investment of $10 Million in keeping pace with the technology and it is currently in the process of setting up a SAP consultancy software. SAP will be helpful in building robust transaction management system and

7. Physical Evidence:
It has a huge list of awards, recognition in its kitty like Most Admired Fashion Group Of The Year, Most Admired Food & Grocery Retailer Of The Year , Most Admired Food Court , Most Admired Retailer of the Year, ,Most Admired Food & Grocery Retailer of the Year Supermarket It is the pioneer in the retail industry and it believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indianness. The groups corporate credo is, Rewrite rules, Retain values.

HISTORY OF BIG BAZAAR AND PANTALOONS

BIG BAZAAR BIG BAZAAR was started in 2001 Caters to a large no. of people mainly to middle class people. Operates around 150 stores across India. Brought changes in the buying habit of the people.

BIG BAZAAR sold 200000 items in its 1st year only.

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 In 2001 they have come up with FOOD BAZAAR which focused on food and grocery items. Till 2003 it has generated 2 billion gross revenues Up to 2008 Future Group is present in 61 cities and 65 rural locations. The group had over 10,000,000 square feet of retail space, has over 1,000 stores and employs over 35,000 people.

PROMOTION TOOLS

Saal ke sabse saste 3 din- 26th January,15th August, Diwali.

Future Card and Shakti card. Advertisements (Print ads, TV ads, Radio ads). Hafte ka sabse sasta din-low prices on Wednesday. Monthly bachat bazaar. Buy one get one free and complementary gifts.

TARGET CUSTOMERS
Big Bazaar targets higher and middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

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SWOT ANALYSIS OF BIG BAZAARSTRENGTH:

STRENGHT . High Brand Equity . Big Infrastructure of the Big Bazaar outlets. . Purchase promotions to increase the purchase.

. Variety of stuff under single roof increasing customer time.

WEAKNESS : 1.Unable to meet store opening target till now 2. Falling revenue per square feet.

OPPORTUNITY 1. Organised retail is just 4.15% of total pie of Indian retail Market. 2.Evolving customer preferences in recent years.

THREADAS 2. Un organised retail market in India.

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3. Government policies are not well-defined in emerging markets like India.

In 1980s Mr. Biyani started his business to manufacture apparels.

In 1987 PRIL was incorporated as Manz Wear Pvt. Ltd. And manufactured readymade trousers under Pantaloon Brand.

In 1992 Manz Wear Pvt. Ltd. Became Pantaloon Fashion India Ltd The Pantaloon Shoppe-exclusive menswear store was set up in 1992 In 1997 first Pantaloon store opened in Kolkata

It became huge success and generate d 100 million within the first year of operations.

In 1999 PFIL became Pantaloon Retail India Ltd.

The success of Pantaloons encouraged PRIL to come up with BIG BAZAAR Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people , and as of 2010.

It was the country's largest listed retailer by market capitalization and revenue.

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 With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket . Operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.

Celebrate the Fresh Look, Fresh Feel & Fresh Attitude at Pantaloons Fresh Fashion !

SWOT ANALYSIS OF PANTALOONS

STRENGTH : Managing Purchase Order. Ease of usage Analysis of Complex data Generate Reports Supports Vendors.

WEAKNESS : Hiring and Training of employees Expensive

OPPORTUNITIES : Increase the footfalls with promotional activities. New Avenues for opening of outlets.

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THREATS: As Retail is a growing sector,there are many market Players in the field.To name a few, they are as follows: Shoppers Stop Vishal Mega Mart Westside Wills Lifestyle

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eZone, the electronics specialty store that offers a wide range of leading durables & electronics brands eZone, with the catch phrase experience electronics is an experience led lifestyle format that brings together the best in national and inaternational consumer electronic and durables brands . Typically in excess of 12,000 square feet in size, an eZone store truly enables you to experience electronics, through three dedicated zones - Liberation Zone, Experience Zone and Home Zone. eZone is not only about showcasing electronics products and gadgets. But providing you with a complete shopping experience through touch & feel, allowing you to pick and choose from an array of best of brands under one roof. eZones are primarily stand alone concepts, but are also present within the Central malls. eZone also offers an unparalleled service and support through the special E-Care customer support centre.

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E-Care is a special, dedicated support system designed to offer the best customer service after purchase of any product at EZone. Bring all your senses alive for a never before shopping experience at eZone, the electronics specialty store that offers a wide range of leading consumer durables and electronics brands to meet the electronics needs of the entire family. eZone is an experience-led lifestyle format that brings together the best in national and international consumer electronic and durables brands in a family-centric environment. Typically covering 12,000 square feet, an eZone store truly enables you to experience electronics through three dedicated zones - Liberation Zone, Experience Zone and Home Zone. The Liberation Zone offers personal products like computers, laptops, handycams, MP 3 players and mobile phones. Entertainment products such as Plasma / LCD, Flat TVs, Home Theatre systems, DVD players, and Stereo systems are displayed in the Experience Zone. In the Home Zone segment, one gets to pick electronic goods of his or her choice including Refrigerators, Air-Conditioners, Washing Machines and Microwave ovens among other kitchen-related appliances.

PLANET SPORTS
India's largest multi-brand sports and lifestyle speciality retail chain, Planet Sports offers the largest collection of International sports and lifestyle brands. Planet Sports stores have extensive offerings for sportswear and equipment across all categories including running, tennis, training, golf, fitness, basketball, motor sports as well as other lifestyle products. Also available at the Planet Sports stores are lifestyle
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products across categories like footwear, apparel, accessories and sports equipments. Planet Sports prides itself for the sports expertise it has built over time and also for having introduced renowned brands across sports categories like swimming, tennis, squash, badminton, soccer, golf and basketball. Its brand portfolio includes leading sports brands like Converse, Speedo, Wilson, Prince, Callaway, Spalding, Airwalk, Adidas, Puma, Nike and Reebok. One of the most preferred destinations for sports lovers as well as avid sports professionals, Planet Sports has become a one-stop destination for the latest global trends in the sports and lifestyle segment. Planet Sports strives to provide integrated, reliable and cost efficient sports offerings to Indian consumers and augment Indias sports culture

BRAND FACTORY
Brand Factory gives Indian consumers the promise of revolutionizing value shopping by offering the best Indian and International brands at Smart Prices. Brand Factory promises its customers that value shopping is not about a seconds experience, its not about a garage sale environment, and its not about buying cheap; its all about an amazing experience of Buying Smart. The thought behind Brand Factory is to raise the bar of expectations and experiences when it comes to Brand + Bargain Shopping. The emphasis at Brand Factory is to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand. Brand Factory presents the brands in a fully air-conditioned, slick environment varying between 70,000 to 1,50,000 square feet.
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The stores offers a wide range of products including apparels for men and women, infant wear, accessories, cosmetics, footwear, sportswear, luggage, home linen and much more. Brand Factory hosts several Indian and International fashion brands including Levis, Pepe Jeans, Dockers, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillip, Allen Solly, Reid & Taylor, and Gini & Jony amongst others.

The thought behind Brand Factory is to raise the bar of expectation and experience when it comes to Brand + Bargain Shopping. The emphasis at Brand Factory is to offer the customer the widest range of brands and categories possible at absolutely great prices, in an ambience that befits the brand. Brand Factory presents the brands in a fully air-conditioned, slick environment varying between 70,000 to 1,50,00 square feet.

Founded in 1978, by Marc and Laurent Grossman, today Celio is a market leader in men's ready to wear clothing in France. Its flag ship store, located in Pariss Champs Elysee, is spread over three levels.

Celio
Opens first store in the city; spread across 20,000 sq.ft. area Mumbai, March 27,2009: Celio*, the hi-fashion French mens apparel brand today launched its exclusive store in Mumbai at the R City Mall in LSB Marg, Ghatkopar. Spread over, 1,680 sq. ft., the very chic, high fashion store will showcase the entire Celio* collection of business, casual and sports wear for men. Celio offers refined, stylish, relaxed and natural fashion that allows men to express their personality and feel comfortable in all circumstances. This store will also showcase Celios Spring-Summer 09 collection.
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Celio* brand is all about masculinity, seduction, openness, generosity and service. Celio* offers a space dedicated to men, with Latin inspired fashion that is virile, relaxed and sensual. The Celio* style also means quality, a variety of colours and cuts, sophistication and discretion. Openness is one of Celio's strong values that encompass respect for others, well being, manners, altruism, sharing and dialogue. Celio* brand also stands out as accessible, affordable, borderless, urban, a honest brand offering good value for money. The Celio* store concept has been designed by the well known design agency Sanguez & Partners. It is entirely devoted to masculinity and proudly displays the colours and standards of the brand. Red is the primary colour, an element that is immediately associated with Celio*. It is combined with black, which reinforces the virility and elegance of the brand. The long high central walkway in the stores makes one think of a fashion catwalk. The lighting has been designed to highlight the products displayed at the store. Finally, the clear signage helps customers to find their way easily around the store. Celio Business range offers wide range of designs, patterns & colours in linen, solid poplin, plain weave, stripes, checks and printed shirts for Men priced at Rs 899-2199/-. And wide range of Trousers/Pants available in checks & stripes pattern with special fit for Indian body. Trousers/Pants are available at Rs. 14992999/-. Celio Casual range expresses mixture of a chic look and relaxed styling available in Sports Chic, Uniform Chic and Natural chic. Celio Polo t-shirts are available in pastels, beige & natural colours with different shades of Pink, Yellow & Red Must have of the season. Polo t-shirts are available at Rs. 499-899/-. Celio Sports range offers trendy sportswear that is virile, relaxed and sensual. Priced at Rs 599-1699/-. Celio* is also available at other locations in Mumbai at Pantaloons stores in Mega Mall, Andheri and Central at Oberoi Mall, Goregaon. Celio has presence in India through a joint venture with the Future Group, one of India's leading business houses with multiple businesses spanning across the consumption space.

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About Celio* Founded in 1985, the brand imposes itself as the leader brand in the masculine ready-to-wear segment in France. The brand is present in France and internationally in more than 600 stores among 46 countries. Celio*, specialist of the sportswear and of the casual wear, proposes a manly fashion, cool and sensual but also urban with the business line. Its refined style and with no nonsense also target on quality, the variety of models, of colours, and of cut. Celio, a Lightning Success of its Own From the first store inaugurated in Paris in 1985 to the some 700 addresses established in about forty countries around the world, this French mens fashion company is a success story in its own right. Visionaries, Marc and Laurent Grosman anticipated the development of the clothing industry and distribution by creating the Celio brand with a positioning that is precise, styled and affordable. Today, a leader in its sector, this for men only company, is now more than ever setting out to capture international markets while reinforcing its presence in France. Sportswear before its Time To understand the originality of Celio, one needs to recall the context of the years during which it was created. In the height of the 1980s in Paris, mens fashion was not yet in style. Although there was some talk of sportswear, which was all the rage on the other side of the Atlantic, casual fashion was not yet trendy. And, on the shelves of French shops at the time, generally independent and multi-brand, everything in the menswear section was quite classic and not at all exciting. We had a feeling that casual wear and sportswear would have a promising future, describe the two founding brothers, with that unexplainable element of intuition that often results in the greatest success stories. We had to break with the existing concepts, offer a vast and complete selection, assert our distinctive identity while reassuring Inaugurated on rue Saint Lazare in 1985, the first Celio shop proved to live up to the promised revolution. The collections were displayed to their advantage in a bright setting where customers could easily find their way around, wander from one area to another and handle the clothes at their leisure. The style was also original! Casual and trendy, every style is easy to
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wear and nicely coloured. In short, Celio stood out immediately as an affordable brand that appealed to men. So much so that about twenty years later, one in two French men wears its collections! The Early Days of a Tremendous Expansion The success of the first Celio shop was so great that other shops did not take long to open. The following year, Marc and Laurent Grosman once again proved their insight by banking on the development of shopping centres. Located on the outskirts of provincial towns, these new shopping areas were designed to make customers lives easy. Everyday products and consumer goods brought together in one place where getting around and finding a parking spot is easy. Men, who have better things to do than spend their Saturday afternoons traipsing round shops, applauded the opening of Celio boutiques in these new shopping centres. Some years, we inaugurated up to 34 stores in twelve months, recall the Grosman brothers. Their small company was booming anda in 1992, seven years after rue Saint Lazare, it already had a network of one hundred addresses, including a first shop in Belgium, a success that came just as quickly in bordering countries. Celio did not hesitate to go even further by setting up a shop in Beirut the following year. It was the brands very first franchise today it has 170 franchises throughout the world, divided into five large areas in addition to Frances overseas departments and territories, (Mediterranean Basin, Eastern Europe, Middle East, Central America and Asia). In countries like France, Spain and Italy, the company already has its own network. However, Celio boutiques are predominantly branches, with 336 in France, 50 in Italy, 57 in Spain and 33 in Belgium. FUTURE BAZAAR.COM Futurebazaar.com offers the widest range of products at lowest prices everyday!

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 It intends to provide customers with a streamlined, efficient and world class personalized shopping experience, which will be supported with the best technology platform. Buying products is a 3 step simple process. All one has to do is Search, Register and Buy.

Here you can expect a shopping experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of 'your product' will be delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has been named as the Best Indian Website 2007 in the Shopping category by PC World

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CONCLUSION
he group has played a major role in giving a the country anew face in retail segment. The founder, MrKishorBiyani is avisionary in true sense. The group is constantly acclaimedcritically for its innovative steps. Its also one of the mostcustomer admired brand.Its not only working for itself as abusiness house but overall benefit of the customer as well asthe whole country.

BIBLIOGRAPHY www.futuregroup.com www.wikipedia.com

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Marketing strategy questionnaire

Prepared by: Purpose

Date:

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Use this to capture the key information that you need to develop a thorough marketing strategy. Then use the information that you collect, along with other development tools, to build your key marketing strategy. This is divided into the following question sections:
Marketing Mix OF FUTURE GROUP.........................................................................................................................21

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1. Background A. What business are we in? (What needs does our business meet in the marketplace?) (23 sentences)

B. What services and/or products do we provide? (1 paragraph)

C. What are our business objectives over the next two years? Be as specific as possible, and make sure to address the following goals: Number of customers Revenue Profit Market share

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D. What compelled us to start this business?

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2. Market A. What is the market opportunity? What is the market size? Be sure to look at market size with respect to geography and to industry.

B. How can the market be segmented into logical customer groupings?

C. What are the key industry trends that are fueling our success? What industry trends can inhibit our success?

D. What is the economic climate now and in the next couple of years? How will the economic climate affect our business?

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E. Is our business or market affected by business cycles or seasons? If so, describe how it is affected.

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3. Target Audience A. What market segments are we targeting (list segment name and characteristics)? What segments are we not targeting?

B. What kind of audience are we targeting? What are its members' demographics and psychographics (for example, what keeps them awake at night, including both fears and opportunities)? List multiple audiences in order of priority.

C. What is our customers primary reason for buying or wanting to use our product or service?

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D. Why would someone prefer our offering versus that offered by the competition? (You might want to answer the section on competition and then come back to this question.)

E. Are there any issues or concerns that the target audience might have regarding this type of product or service?

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4. Competition A. What categories of competition threaten our success? Label each category, and identify its key characteristics. Prioritize the categories from greatest to least threatening.

B. Which companies pose the greatest threat, and how do they differentiate themselves? What strategic or tactical elements do they use that threaten our success? List the strengths and weaknesses for each of these elements.

C. Which competitors have the largest market share within our target market segments? Which competitors have the greatest visibility with our target audience?

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D. How will we differentiate ourselves to best combat competition?

E. What barriers to entry into the marketplace are we creating for ourselves?

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5. Offering A. What need is our offering designed to fill? Identify the need for each target audience.

B. What features and associated benefits does our offering provide? Identify features and associated benefits for each target audience.

C. How do we deliver the features identified in item B? Be specificthis is the proof that we can do what we say.

D. Of these features, which ones differentiate us from the competition?

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E. What improvements can we make to our offering to better meet customer needs?

F. What new offerings would our customers most like us to develop?

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6. Messages A. What does each of our identified target audiences know and believe about us today?

B. What is the single most important message that we must communicate to ALL of our target audiences?

C. What evidence can be used to support the claim that we make in our single most important message?

D. List the single most important message that we must communicate to EACH target audience. (This might or might not be the same answer as in item A.)
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E. What evidence can be used to support the claims for each message listed in item D?

F. What happy clients do we have today that we can reference in our communications? What did they buy from us, and why are they happy?

G. What kind of personality do we want to portray in our communications? What tone? What flavor?

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H. What is the net impression about our company or offering that we want clients and partners to take away after each interaction with our company?

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7. Sales and Buying Process A. What is the process for selling our services or products (list the key milestones in the process)? Do we use any of the following processes? Direct personal sale Direct online sale Indirect through channels

B. Who is involved, both from our company and from our sales channel partners, in each step of the sales process?

C. How does our target audience buy our type of offering? Is the purchase an impulse buy or a planned purchase?

D. What purchase process steps do the members of our target audience follow? Does this process vary based on the vendor that they select? If the process does vary, explain how and/or why?

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E. What buying criteria does our target audience use to select an offering?

F. What criteria does our target audience use when selecting a vendor or a manufacturer?

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8. Pricing A. How important is price in the decision process? (See the Sales and Buying Process section above.)

B. What is our current pricing structure, including discounts, product options, rebates, and so on? Do our customers understand it?

C. Which of our competitors is considered the price leader? What does the price leader charge for its offering? How does the price leader determine its price?

D. What are our other competitors charging for their offerings?

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E. What can be done to reduce costs without affecting quality?

F. What tradeoffs of price or value, or of both price and value, do customers make?

G. What is the perceived value of our offering as compared to its price?

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H. What service(s) do we currently include in the price of our product? What services can we consider now and in the future?

I. Are competitive price changes anticipated in the near future?

J. What industry trends are going to drive prices down? What industry trends are going to drive prices up?

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BIBLIOGRAPHY www.futuregroup.com www.wikipedia.com

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