Project Internship of BBM Students Title Marketing on FMCG Goods Parle Biscuits Pvt. Ltd.

. Parle Distributors M/S Sameleshwari Logistics Kantapali, Dist. Sambalpur, Orissa Owner Goutam Chhapdia Project Handler Kapish Ku. Agrawal Project Guide Divya Poddar Placement Coordinator Mr. Vinay Peethambaran

Objectives of the firm; The Parle Company send its products to the above firm for warehousing and distribution of its goods. So, the firm has to plan for different sizes of vehicles to distribute the products to different places. The Company measures its box in kot i.e. kartoon of tin accordingly to distribute its products in different box sizes.

About Parle Biscuits;

Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multimillion dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

Quality
Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits, confectioneries & snacks are thoroughly checked by expert staff, using the most modern equipment. This ensures consistent and perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for confectioneries on contract

Brands
Biscuits
Parle G Hide & Seek Festo Milk Shakti 20-20 Cookies Krack Jack Actifit Digestive NimKin Marie Golden Arcs Happy Happy Top

Sweets
Melody Mango byte Poppins Chox Kismi Bar 2 in 1 Eclairs Clove Mint Orange Candy

Snacks
Smart Chips Parle Wafers Fulltoss Jeffs Sixer Cheeselings

Planning Process
Planning is the most important part of any organization to grow & flourish. Hence the firm also plans for the distribution of goods in accurate time and without failure. The firm plans for different types and sizes of vehicles to distribute its goods. Types of Vehicles and its occupancy Tata 10 wheeler 1700 kot Tata 1109 1200 kot Tata 709 750 kot Tata 407 550 kot Pickup 350 kot Tata Ace 280 kot According to the above data the firm plans for different vehicles to send different amount of goods to different places by arranging different goods according to the sizes as per kot.