PROJECT PROPOSAL ON PROJECT TITLE - SECURITIES MARKET WITH Kotak Securities

GUIDED BY:Prof. Anantha S Iyer

SUBMITTED BY:-

Anurag Santani
Reg. no. 11MMA6007 BATCH: 2011-2013
JGI - MATS

ABSTRACT
Securities markets have led the way to financial and economic development of almost all the countries of the world. In the wake of liberalization the developing countries have also been exposed to the vibrancy of the most volatile markets. For over a century, Indias security markets have increasingly played a significant role in mobilizing funds to meet public and private entities financing requirements. Under these circumstances, a proper understanding of what the securities market is and how it functions in imperative for every economy. In the Indian context, the markets have received huge adulation after the boom in 1998-99. But still the investors in India are vary and reluctant to extend their savings into equity investments. Saving in India has always been in the form of land and gold. To change this conservative and traditional outlook of the Indian investor poses quite a challenge to the security market development.

OBJECTIVE
Each research has its own specific purpose. The primary purpose of this research is to know the Products (account) types being offered by the major broking firms in the region with special reference to Kotak Securities. Other objectives of Research are To know about the effectiveness and efficiency of the products of Kotak Securities. To study about the competitive position of Kotak Securities in the market. To identify the USP of each major broking firm.

STATEMENT OF THE PROBLEM

The topic being less researched has necessitated the research work. There is fierce competition amongst the top broking firms and the research work aims to analyze the offerings of these broking firms and also the competitive analysis of these firms.

RESEARCH METHODOLOGY
Type of Research: On the basis of theoretical study a research has many types. All of these are based on the nature of research. This research is based on Descriptive, Qualitative and Quantitative research.

Descriptive Research: It includes surveys and fact finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it is at present. Qualitative Research: In this research comparison has to be done between different broking firms so this is based on qualitative data. In short qualitative research is especially important to identify or analyze factors which motivate people to behave in a particular manner. Quantitative Research: It is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. So we can use it in our research for collection of all the numerical data.

Sample Design: "A Sample design is a definite plan for obtaining a sample from a given
population. It refers to the technique or procedure the researcher would adopt in selecting item for the sample." Generally Sample design is of two types: 1. Probability Sampling Design 2. Non- Probability Sampling Design The probability sampling design is to use in this research work. Sampling Units: Sampling unit may be a geographical one, such as state, district, village etc. The researcher will have to decide one or more of such units that he has to select for his study. In my research study Bangalore is a sampling unit. Size of Sample: "This refers to the number of items to be selected from the universe to constitute a sample" In this research sample size will be fifty and plus. Sources Of Data Collection: The methods of data collection include two sources Primary and secondary sources of data collection. In this research primary as well as secondary sources of data are used. Primary data means collected as fresh or the first time data, and secondary means which are already available like Annual Magazines, reports, Company Websites etc.

SCHEDULE Expected date for carrying research work and its completion is seven weeks. Starting from 4th June 2012 and complete till 24th July 2012

BIBLIOGRAPHIC MATERIAL TO BE USED BOOKS Research methodology by C R Kothari, 2nd edition. Marketing Research by G.C. Beri ( Tata McGraw Hill )

Web:

www.nseindia.com www.bseindia.com www.kotaksecurities.com www.reliancemoney.com www.sharekhan.com www.indiabulls.com www.karvy.com www.motilaloswal.com