Académique Documents
Professionnel Documents
Culture Documents
Submitted in the Partial Fulfillment for the Requirement of Post Graduate Diploma in Management (PGDM)
Submitted To: Ashwani Singh (External Mentor) Dr. Rashmi Bhatia (Internal Mentor)
DECLARATION
I, Ankush Goel, student of P.G.D.M. (2011-2013) at JIMS, Kalkaji; hereby declare that I have completed my Summer Internship Project on the topic titled A Study on Industrial Scenario in District Gurgaon as a compulsory part of my course curriculum. This project work is my original work and it has not been submitted elsewhere.
ACKNOWLEDGEMENT
This report could not have been possible without the sincere help and the timely support provided by a lot of people and I should fail in my efforts if I dont pay my gratitude to them.
First and foremost I lend my sincere thanks to Mr. ASHWANI SINGH for providing me the opportunity to work with DEXTER CONSULTANCY PVT LTD and learn a lot during the two months training. I also lend my gratitude to Mr. ABHISHEK for providing all the guidance and support needed during the training season.
I also thank Dr. Rashmi Bhatia, My internal guide during the training period for being the source of inspiration and guiding me at every step. Without her proper and timely guidance and support. I would not have been able to complete the training and the report.
ANKUSH GOEL
CONTENTS
S.NO . 1 DESCRIPTION PAGE NO. 1-3
Chapter-1 Introduction Objective of the study Brief on industrial development in India Brief on industrial scenario in Haryana Brief on D.I.C Brief on HSIIDC SSI sector MSME sector Rewari Chapter-2 Profile of the organisation Introduction Hierarchy of organisation Products,competitor,clients roster Chapter-3 Research methodology Research design Limitation of research Field work Chapter-4 Analysis and interpretation Chapter-5 Findings and recommendations Conclusion 36-44 3-25
26-35
5 6
45-52 53-54 54
PART-2 CERC-A STUDY ON CONSUMER PERCEPTION STUDY Chapter-1 8 Introduction About CERC CERC goals Insight: the consumer magazine Chapter-2 9 10 Objective of the study Chapter-3 Research methodology Research design 58-60 55-57
58
11 12 13
61-62 63-65
EXECUTIVE SUMMARY
This report is based on the summer training done at the DEXTER CONSULTANCY LIMITED under the guidance of Mr. ASHWANI SINGH for doing the work on A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT GURGAON & CERC- A CONSUMER PERCEPTIOM STUDY. Dexter Consultancy was founded in year 2007 with a mission to leverage technology and business knowhow to add definitive value to the businesses of small and medium enterprises. The company provides various services in areas of Market Research, Consulting, and Information Technology. The company operates mainly in Gujarat but it is also helping business enterprises of other states as well. During our fourteen weeks tenure with Dexter Consultancy we worked with different teams handling live projects. The projects undertaken dealt with various kinds of business problems of organizations (clients) from different sectors which included Hospitality industry, Pharmaceutical industry, processed food (FMCG) industry, Education industry etc. Market research techniques were used to identify the real business problems of the clients. The data collected were analyzed using different tools to assess the problems and in-depth analysis was made to provide consulting to the client; it included solutions to the problem and certain recommendations. The duration of this training was from May 3rd, 2012 to June 30th, 2012. Initially project given to me was CERC- A CONSUMER PERCEPTION STUDY. For first 4 days I worked on the same under which I was asked to visit the existing customer of INSIGHT MAGZINE published by CERC located In different parts of Delhi, taking their feedbacks about the magazines through a questionnaire prepared by the DEXTER and then convert the same feedback into the soft copy and then analyse the result and find out the reason for declination in the sale of INSIGHT magazines.
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Thereafter one week I started with a new project i.e. A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT GURGAON given by me based marketing research company to the DEXTER CONSULTANCY LIMITED. During project UDYOG I visited total of 476 companies comprising of all types of companies either its a manufacturing, servicing or an IT based company. During the training I tried to gather as much as information about the various types of industries in HARYANA. To accomplish my objective I tried my level best to get the information from all the companies I visited or all the client I met for having feedback about the INSIGHT magazine.
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CHAPTER-1 INTRODUCTION
This project is given by Government of Haryana to undertake a census of manufacturing and service industrial units in the state. The survey has been because of the government has old database about the working industries in Haryana. Government did not have any data after 1996 and they have not any idea of the current scenario of the industry. This survey would help the
department to know the nature of requirements of industries, skilled manpower etc. for future growth of the industries in terms of factors of production like land, credit needs, power and natural gas linkages, skilled manpower. After the completion of the survey as industry will be allotted A Unique Registration Number under which all the number of company like pan number, tin number, service tax number, excise number, central tax number, SSI number etc will come under this unique registration number just like unique identification number. This was free of cost and issued for each and every industry situated in Haryana. Unique registration number shall be used across the related departments like Labor, Pollution Board, Commercial taxes, Power Utility etc. for the creation of a common platform for various approvals/clearances in the eGovernance mode. DIC has engaged M/S Mott MacDonald, India to undertake this survey of manufacturing and service sector units in state of Haryana. Mott MacDonald India has retained the services of Dexter Consultancy Limited, for engaging and supervising representatives/executives for the implementation and execution for implementation and execution of operations for the study throughout the state of Haryana.
The company officials and students would map the location of industries using handheld Global Positioning System (GPS) device which would help understand the distribution of units in the state as well as future infrastructure planning. The information was collected through questionnaires and the information collected was kept confidential by Industries and Commerce Dept.
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which will be used just for improving the delivery of services for the Industrial Sector.
The survey would help the government to get an idea about the working number of industries, employment generated by them, plan of expansion, electricity consumption, and need of natural gas, level of investments and production , exports and the past growth pattern as well as future requirement. This data would help the state government in framing policies and initiative for industrial development. This would also help to know the number of micro, small, medium and large enterprises in Haryana and whether government was able to help them in their expansion plan.
The type of industries for survey was basically Service and Manufacturing industries. Consultancy, Service industry included Advertising Equipment Agencies, Rental and Marketing Leasing,
Industrial
Consultancy,
Photocopying Centers, Industrial Photography, Industrial R&D Labs, etc. Manufacturing Industry Will Include Bread And Biscuits Manufacturing, Bricks And Tiles, Cardboard Boxes, Carpets, Chemicals, Cold Storage, Die Making, Embroidery, Footwear/Shoe Making, Furniture Works, etc.
For this, a questionnaire is made for the company and we are assigned to fill up the questionnaire. To fill up the questionnaire, we required visiting each & every industry situated in Haryana and met their admin, accounts or any manager, talks to them and collects the information. After this survey all industries will be allotted with a Unique Registration No. which will be used across all the departments like labor, pollution board, commercial taxes etc. for the clearance of e-governance mode. The company officials would map the location of industries through GPS device.
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OBJECTIVE OF STUDY
To Understanding the industrial requirement for land, financial assistance, natural gas linkage etc. To understand the growth patterns in past & nature of requirements of industrial units, particularly, factors of production for future growth. To work in Statistical Analysis in framing future development initiatives & policy. To Understanding the whole processes and procedures for improvement of current policy of Haryana government.
To Develop a Database of each Service & Manufacturing Industry based in Haryana So that it is helpful for Haryana Government in framing the Industrial policy. .
To provide the Haryana Government with the reliable database of the industrial units established in the state, which is a pre-requisite for informed decision making and policy interventions in a dynamic economic scenario.
To register all those industries/companies which have not been registered till now.
To provide a Unique Registration Number, which shall be used as a unique reference number across the related departments (for e.g. Labour, Pollution Board, Commercial Taxes, Power Utilities, etc.) for creation of a common platform for various approvals/clearances in the governance mode.
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DMIC UT
States/
Gross Industrial Total Number of Output (INR Exports Employeesin (INR Billion)* Registered Billion)^ Factories*
UT of Dadra & Nagar Haveli, 2,346 Daman & Diu Total DMIC 57,761 States/ UT India % of India 129,074 45%
2,629
111738
360
12
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General Information
Haryana became a new state on 1st November 1966. Haryana is situated in the north between 27 deg 37' to 30 deg 35' latitude and between 74 deg 28' to 77 deg 36' longitude. Haryana has Uttar Pradesh on its eastern border, Punjab on its western border, Uttaranchal, Himachal Pradesh & Shivalik Hills on its northern border and Delhi, Rajasthan and Aravali Hills on its southern border. The altitude of Haryana varies between 700 ft to 900 ft above the sea level.
Fact File
Geographical Area Capital Population in lacs (2011) Percentage to total population in India Literacy Principal Language
44,212 sq km
Chandigarh
253
2.09%
76.64 percent
Hindi
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ADVANTAGE HARYANA
Haryana offers excellent location to start any industry. It has a rich industrial base and a sound infrastructure.
Forty percent of the national capital region falls in Haryana state and thirty percent of the state is notified National Capital Region (NCR).
Ninety-three of top Fortune -100 companies with their corporate offices and production bases already in Haryana.
The state has impressive infrastructure facilities in relation to road and rail network, well-developed industrial estates, good banking facilities, reliable communication network, modern technical institutes and developed commercial markets.
World-class industrial, corporate and residential estates with highly competitive prices developed and managed by highly professional and world-renowned Private and Government agencies.
Haryana is in close contact with the cosmopolitan world, being close to Delhi. International and domestic airports, diplomatic and commercial complexes are in near proximity. Indira Gandhi International Airport is just ten minutes drive from Gurgaon, an emerging metropolis.
Strike/lockouts are bare minimum. Negligible loss of man-days. Haryana has an efficient administrative and delivery system. Its endeavor has always been to simplify procedures, eliminate red-tapism and willful delays and ensure transparency in decision-making.
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Special emphasis is laid on planned development of infrastructure and providing eco-friendly environment conducive to healthy growth of industry.
Haryana has adopted investor-friendly policies. These policies have been adjusted in accordance with the changing economic scenario and are far more liberal and transparent. These policies are geared towards promoting private investments- both domestic and foreign.
Large manufacturing, capabilities. Strong private sector. Developed banking system with over 4500 bank branches. Skilled manpower and professional management including engineers, managerial personnel, accountants etc.
Conducive foreign investment environment. Well-balanced package of incentives. One of the top agrarian states contributes substantially to the national food grain pool of wheat, rice, coarse cereals and pulses.
Haryana today produces more than 50 percent of passenger cars, 50 percent of motorcycles and 25 percent of tractors, 25 percent of bicycles and sanitary wares manufactured in the Country.
Under the New Industrial Policy (NIP) the state has received investment proposals of worth over one lakh crore rupees in the areas of automobiles & automotive components, information, technology, readymade garments.
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The Department of Industries & Commerce, Haryana functions as nodal department to promote industries in the State and to facilitate the entrepreneurs for setting up of Industries in the State. The role of the department is promotional and of motivator. Persons interested to set up Industry are advised regarding availability of land, procedure for allotment of land, conversion of land use, pollution control clearances, incentives and concessions to the industry. The department pursues different schemes of the State Govt. and the Central Govt. which are implemented for development of Industry. It also acquires land developing Industrial Estate / Parks by HSIIDC, Registers Firms & Societies.
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OBJECTIVES OF DIC
1. Accelerate the overall efforts for industrialization of the district. 2. Rural industrialization and development of rural industries and handicrafts. 3. Attainment of economic equality in various regions of the district. 4. Providing the benefit of the government schemes to the new entrepreneurs. 5. Centralization of procedures required to start a new industrial unit and minimization of the efforts and time required to obtain various permissions, licenses, registrations, subsidies etc.
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OBJECTIVES OF HSIIDC
1. To promote and accelerate the pace of industrialization in the state through development of industrial infrastructure in the state and provides a wide spectrum of services under one roof.
2. To provide crucial support and create the environment where nascent projects are able to attain their fruition and become vibrant industries. 3. To develop various industrial estates and industrial model townships equipped with all the facilities for the industries so that they can flourish along with the state.
4. To provide customized professional services to support the entry and successful establishment of projects in Haryana. 5. To provide financial services like General Term Loan, Working Capital Term Loan, Loan under TUF Scheme, etc. to corporate entities and partnership firms having manufacturing set up or intending to set up one in the state because of the ever-growing needs of the industrial sector.
direction the corporation has been retained as nodal agency of the state for development of industrial and related infrastructure. To meet this end, besides developing Industrial Estates, Industrial Model Townships, Specialized Parks for Cluster Development aiming to help the entrepreneurs to set up their industrial venture, infrastructure for connected institutional, commercial and residential facilities is also created. Besides having basic infrastructure facilities like motor able road access to the site, water supply system, electrical infrastructure, sewerage and drainage system, the industrial estates developed by the corporation also have various Secondary and Tertiary level facilities like CETP, solid waste disposal, parking facilities, convenience shopping facilities, communication/telecom services, banking, post office, institutional sites, conferencing and entertainments, petrol and service stations as well as social infrastructure facilities like industrial, schooling etc., depending on the size/growth of the industrial estates and other relevant factors. Various industrial clusters have come up across the state like Footwear and Accessories in Bahadurgarh, Automobile and Auto Components in Gurgaon- Manesar- Bawal region, agriculture implements in Karnal, Scientific Goods in Ambala and Saha, Handloom Hosiery and Textile Goods in Barhi, Heavy Engineering and Machining in Faridabad, Food Processing in Rai and Saha etc. The corporation has also taken up various other mega projects for creation of industrial infrastructure for improving the transport network and services in the state. The HSIIDC has developed an Industrial Model Township (IMT) at Manesar. More and more IMTs are being developed at Rohtak (3800 acres), Faridabad (1800 acres), Roz-ka-Meo (1500 acres) and Kharkhoda (3000 acres). While the development works for IMTs at Rohtak and Faridabad are underway, plans are being finalized for the Roz-ka-Meo and acquisition of land for the IMT at Kharkhoda has been initiated.
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89.50 504.14 15,182 37,565 Repairing Service for Capital goods, Metal Products, Leather and Fur Products, Food Products, Food products, Wood & Furniture etc. Rice, Sugar and Milk Products, Cotton Yarn & Cotton Fabrics, Readymade Garments, Tractor & Parts, Electronic Goods. Need for Modernization and Technology Up gradation, Need for availability of timely and cost effective resources, Delayed payment of receivables, Need for R&D and Quality certification,
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Major Issues
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SSI REGISTRATION
Small Scale and ancillary units (i.e. undertaking with investment in plant and machinery of less than Rs. 10 million) should seek registration with the Director of Industries of the concerned State Government.
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1. Enterprises engaged in the manufacture/production of goods pertaining to any industry. 2. Enterprises engaged in providing/rendering of services.
The definitions of Micro, Small and Medium Enterprises would thus be in place of the existing definitions of Small & Medium Industries and SSSBEs/ Tiny Enterprises. The following important points may please be borne in mind: Micro Enterprises would include Tiny Industries also. Micro, Small Enterprises (Manufacturing) would mean (and replace) Small Scale Industries (SSIs). Medium Enterprises (Manufacturing) would mean (and replace) Medium Industries (MIs). Micro, Small Enterprises (Services) and Medium Enterprises (Services) would mean Other Small & Medium Enterprises such as Professional & Self-Employed, Small Business Enterprises, and Small Road/Water Transport Operators and Other Service enterprises, engaged in providing/rendering of services.
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In accordance with the provisions of Micro, Small & Medium Enterprises Development (MSMED) Act, 2006, the Micro, Small and Medium Enterprises (MSME) are classified into two classes: Manufacturing Enterprises: The enterprises engaged in the
manufacture or production of goods pertaining to any industry specified in the first schedule to the industries (Development and regulation) Act, 1951). The Manufacturing Enterprises are defined in terms of investment in Plant & Machinery (excluding land & buildings) and further classified into: a) Micro Enterprises investment up to Rs.25 lacs; b) Small Enterprises investment above Rs.25 lacs & up to Rs. 5 crore; c) Medium Enterprises investment above Rs.5 crore & up to Rs. 10 crore.
Service Enterprises: The enterprises engaged in providing or rendering of services defined in terms of investment and are in equipment (excluding land & buildings) and further classified into: a) Micro Enterprises investment up to Rs.10 lacs; b) Small Enterprises investment above Rs.10 lacs & up to Rs. 2 crore; c) Medium Enterprises investment above Rs. 2 crore & up to Rs. 5 crore.
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The small scale units are manufacturing a wide range of products, such as, industrial brass and copper sheets, brass handicrafts, zinc oxide, Light engineering products, cotton textures Yarn, cement etc. The industrial nonferrous metal sheets manufactured in Rewari find a wide application in electrical and tea industry. The industrial units in Rewari district are exporting a number of products, such as, motor cycles, cotton yarn, hand tools, slates, pharmaceutical, ceramic tiles to a number of countries, such as Australia, Singapore, U.S.A., Germany, Sri Lanka, China, Pakistan etc. The export from the district exceed Rs.30 crore annually. There are about ten 100% export oriented units in the district which are manufacturing and exporting cotton yarn, zipper, television, slates etc, more such units are in the pipe line which will manufacture a wide range of items, such as, terry towels, beer and beverages etc. Investment, in industrial growth centre at Bawal in Rewari district is coming up fast. The benefits of centrally declared backward district will be provided to the entrepreneurs in this growth centre. The area covered by this growth centre would be 1200 acres, Approx. 106 industrial plots have already been allotted to the entrepreneurs residing within the country and to NRIs by Haryana State Industrial Development Corporation Ltd. The industrial projects coming up at Bawal Growth Centre would be entitled for capital subsidy sales tax exemption/deferment etc.
M/s Space Age India Ltd. M/s.Indo Nission Foods Ltd. M/s T.I.T. Metal Ltd.
These are some of the prestigious units coming up in this area. Udyog Kunj, a mini industrial estate has come up at Suthani in this district which has been developed by HSIDC It has 10 built up sheds in the plot area of 47
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sq.mtrs. each, and 85 plots of 66 sq.mtrs. each, for industries to be sent up by the rural youth. All the 10 sheds have already been allotted to rural entrepreneurs by HSIDC and industrial activities in four sheds commenced. 25% subsidy up to a maximum of Rs.2.00 Lacs will be given by Haryana Government to rural youths setting up their units in UDYOG KUNJ.
M/s Hero Honda Motors Ltd. M/s O.C.C.L. Ltd. M/s G.K. Invel Transmission Ltd. M/s Pasupati Spining And Weaving Mills Ltd. M/s East India Syntex Ltd. M/s Inertia India Ltd. M/s Delton Cable Ltd. M/s Uni Products Ltd. M/s Rico Auto M/s Omax Auto Ltd
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M/s Y.K.K.India Ltd. M/s Asahi India Safety Glass Ltd. M/s Backton & Dickinson Ltd. M/s Svedala India Ltd. M/s Anant Raj Clay Products
M/s Aggarwal Metal Works Ltd. M/s Gupta Enterprises M/s Haryana Petro Chemicals Ltd. M/s Everest Metal Works
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DEXTER is a consultancy firm which started as a group of young entrepreneurial Professionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM, UVPCE etc., came from varied background, they have come together to create a team in multiple areas across domains with an ever-increasing array of services. It started as a one-room setup before 5 years without capital, client or experience. And now it has set up branches at Mumbai, Bangalore and NCR, apart from the headquarters at Ahmadabad. With the average age of the core team at about 27, Dexter has now built a panel of senior advisers and mentors whose experience and expertise in their domains combines with our ability to execute and helps us design and deliver on project time and again.
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Dexter have applied the philosophy of joint ownership and sharing of gains. In the area of technology Dexter have a lot of people with backgrounds in technology help them to easily leveraged technology for operational efficiencies in planning and execution. This has allowed Dexter at times to deliver work on impossible deadlines. With practices like 100% audio recording of interviews, 100 % data validation followed by 100 % telephonic verification in place now, Dexter has been trying to create practices and systems that assure authenticity of data for each primary research they undertake.
DEXTER TEAM
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HIERARCHY OF ORGANISATION:
MD & CEO
Vertical Heads
Project Heads
Software Developer
Research Associates
Research Associates
Backend Employees
With practices like 100% audio recording of interviews, 100% data validation followed by 100% telephonic verification in place now, Dexter has been trying to create practices and systems that assure authenticity of data for each primary research we undertake. Our project with Dexter Consulting Ltd was dealing with market research and conducting survey for Government of Haryana.
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Social & Rural Projects from the very beginning, operational expertise in
rural areas has been top priorities for Dexter and now they have set up a separate division for the same. With projects across in the social sector including work in: Public Health Tribal Affairs Primary and Secondary Education Women & Child Development
B2B Sales & Marketing Dexter has now established a full- fledged division
offering end to end marketing and sales as a service. To begin with, the product categories handled include: Interior Design Turnkey Projects Modular office Furniture Home Furnishing Products
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COMPETITORS
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C L I E N T R O S T E R
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RESEARCH DESIGN
In research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement & analysis of data. Type of research design I used for data collection is Descriptive Research Design. Research layout Design as follows: 1. Procurement of Sales Tax Data: The research started by procuring the Sales Tax Data from the government which helped in knowing the locations of the type of industries and also helped as to where are the clustered units and where are the scattered units.
2. Area Mapping on an Excel Sheet: Then the data from the Sales Tax Data department was transferred to the excel format to categorize the industries as per the location.
3. Prioritizing Areas for Registration of Companies: Then all the industrial areas were given a priority or a sequence in which they had to be covered. 4. Allocation of Manpower for Different Geographical Areas: After that, various officials of Dexter Consultancy Pvt. Ltd. were allocated different geographical locations of Haryana and covering all the industries of that part was his/her responsibility. 5. Approval of Local Industry Associations: Project Udyog being a government project, everything was done by obtaining all the approvals from the government even from the local industry associations like taking approval certificate for IMT Manesar Association to cover IMT Manesar, etc.
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6. Data Collection: This is the stage without which none of the researches are possible. In this stage, the government approved forms were filled up by most of the industries in the Haryana state with the help of the data collection team. 7. Designing and Maintenance of Follow-up Sheets: Then after the data collection process, the follow-up sheets were created and maintained in order to maintain the data of the industrial units such as name of the concerned person, contact number, e-mail ID, status for filling up the form, etc. 8. Designing of Code Sheet or Master Data Entry Sheet: Then, the master data sheet was created so as to convert the hand written data of the forms into soft data so as to have a back-up of all the industrial data. 9. Data Entry: Finally, all the hand-written data of the forms was entered into the master data sheet. 10. Data Cleaning: Data cleaning is a process in which all the data was verified and corrected if there were any mistakes. 11. Mapping with Sales Tax Data: At this stage, all the GPS data is matched or mapped with the Sales Tax Data to find if any units have been missed or not. 12. Preparation of Analysis Plan: Finally, with all the data handy, all the analyses will be prepared. Since the research has not been completed till now so this stage of preparation of analysis plan is yet to be completed by Dexter Consultancy Pvt. Ltd. 13. TEAM WORK: We work as a team built on trust, respect, understanding and mutual co-operation. Everyones contribution is equally important for this project. We are honest, sincere, fair and transparent in our dealings. Team work and coordination between every member of the team improve the performance of the every member.
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g) Questionnaire Design/ Formulation. Questionnaires: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended of Open Ended Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate. Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate. Types of question used in this project. Close ended Questions To know the choice of the people regarding various matters. Dichotomous Questions Which has only two answers Yes or No? Multiple Choice Questions Where respondent is offered more than two choices. This is done to know the choice of the customers regarding different matters.
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FIELD WORK
I used this method of GPS Mapping. It was extremely helpful to me to locate industries in various areas.
GPS MAPPING- we also learn how to GPS mapping is done. GPS mapping is
provide the information where industries are located. With the help of GPS device we go to the door step of the industries and mark with the device. With the help of the map source software we create area map of each location that help data collection team to find the industries .
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AREAS COVERED
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As per the data provided to me, some useful analysis has been drawn which tells about the nature of the units, the financial status and other related data about the companies in percentage terms. Since the data is strictly confidential as it contains the financial statistics of many companies, therefore, it has not been shown in this report. Following is the analysis based on several criteria such as:
From the above pie chart we can see that the maximum number of companies are profit making. Some industries are at breakeven level i.e. neither they are making any profit nor incurring any losses. Many companies are new to business which has started in 2012.
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23%
33%
44%
From the pie chart we can see that the expansion in industries in terms of machinery, plant and capacity are considered to have expansion to the industry. Thus, the above pie chart shows that most companies had expansion plan for only once in their whole business. But some companies (approx. 33%) had expansion in every year. Rest of companies didnt mind to expand their business because they had no sufficient demand and their profit making was decreasing.
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10%
From the above diagram it is evident that most of the industries are demanding for an organized industrial area from the government.
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70%
60% 50% 40% 30% 20% 10% 0% Manufacturing
70%
25%
5% Service Others
From the above diagram it is evident that an 80% industry does not have Credit rating, 15% have Credit Rating and a 5% industry does not aware about Credit Rating for an organized industrial area from the government.
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60% 50%
40% 30% 20% 10% 25%
0% Manufacturing
Service
5%
Others
From the above diagram it is evident that an 70% industry are manufacturing unit, 25% are Servicing unit and 5% industry are others like Trading Company.
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10%
SSI
MSME
From the above diagram it is evident that an 60% industries land are Self owned and 40% Industries Land are on Lease basis.
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7) NATURE OF FIRM
30%
25% 20% 15% 10% 5% 0% SSI MSME SIA 10% 5%
From the above diagram it is evident that an 55% industries are Pvt. Ltd./Ltd. Companies, 30% Industries are Proprietorship and 15% Industries are Partnership.
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35% 50%
5% 10%
From the above diagram it is evident that an 50% industries are Registered with SSI(Small Scale Industries, 10% Industries are registered with MSME(Micro Small Medium Enterprise), 5% Industries are Registered with SIA and Rest 35% Industries are Registered with any other bodies.
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RECOMMENDATIONS
Create awareness through publishing news in local newspaper. Before the survey, a person should go and create awareness to owners of the company. Make appointments in large and medium companies.
CONCLUSION
As per the data collected in the research and the analysis will be done on that data by Dexter, it will be shown to the Haryana government and accordingly government will design the policies and will finally implement them.
And finally, all the industrial units that were covered will finally be provided with the Unique Registration Number.
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CERCs GOALS Ensure total consumer safety against unsafe products and services through education, research, awareness campaign and dissemination of the findings of the comparative testing of consumer products and product information. Establish transparency and accountability of business and industry, including utility services and the public sector; Resolve individual complaints; Protect the environment
Insight A bi-monthly consumer magazine was launched by CERC in 1998. The first magazine of its kind in the country, INSIGHT is a treasure trove of rare information on consumer news and views. INSIGHT talks to you about the products and services you use day in and day out. Instances where you've been cheated, taken for granted-INSIGHT has them all.
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The USP of the magazine is its test reports on consumer products tested at out inhouse comparative product testing laboratory on a regular basis. Besides this, INSIGHT also brings you well researched product and service guides such as those on Mediclaim, Home Insurance, Refrigerators, Washing Machines etc. also included are articles on consumer Law, Environment, finance, Misleading Ads, food, Health & Nutrition and Unsafe Products. The earlier edition of INSIGHT was Consumer Confrontation which also carried most of the current sections of INSIGHT. The new avatar of INSIGHT was only because of the product testing labs being introduced in 1998. Additionally, it also includes articles on Consumer Law, Environment, finance, Misleading Ads, food, health & nutrition etc. INSIGHT accepts no commercial advertisements in order to maintain its credibility and impartial nature. CERC also do not accept product samples from manufacturers. All samples for testing are purchased from the open market just like you would do. Manufacturers are debarred from using their test reports for advertising their products or companies. Insight has a large subscription base with a circulation of over 10,000 copies. Besides this, a large number of consumer groups which are members of CERC get the magazine and they in turn publish it in vernacular languages. A number of consumer columillionists also cover our test reports regularly in their columillions.
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2.2
1. To understand the overall perception/image of CERC amongst few defined stakeholders and recommend steps to be taken to increase the Brand Value (in terms of positioning, perception, awareness etc) of CERC. 2. To identify the core reasons for significant decline observed in Number of subscriptions of Insight Number of complaints received Number of legal cases Number of PILS / class suits Advocacy issues Number of Test Reports
2.3
Research Methodology
TYPE OF SURVEY Dexter proposed to carry out a survey using questionnaires and personal interviews. Field investigators were appointed for this purpose and they were trained to handle impromptu queries and concerns of the respondents. There was also an option to conduct this survey online and also telephonically.
RESEARCH DESIGN Research designs are of two types qualitative research design and quantitative research design. However, fixed designs need not be quantitative and flexible designs need not be qualitative. In fixed designs, the design of the study is fixed before the main
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stage of data collection takes place. Fixed designs are normally theory-driven; otherwise it is impossible to know in advance which variable needs to be controlled and measured. Often these variables are quantitative. Flexible designs allow for more freedom during data collection. One reason for using a flexible research design can be that variable of interest is not quantitatively measured, such as culture. Researcher adopted qualitative research design rather than the quantitative one and did consider the sample of subscribers, out of which half of them were existing subscribers and the others were the drop-outs or those who had subscribed the Insight magazine in the past. SAMPLE SIZE To conduct this research, a sample size of 45 respondents was taken which contained both the existing subscribers as well as the drop-outs. And then from these respondents, data was collected which indicated as to what were the reasons to end the subscription and also to know the perception of the existing candidates about the magazine and also to know if they were having any problems regarding the magazine and if they had any suggestions.
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DATA COLLECTION TOOL The tool that was chosen for data collection for this research was in the form of questionnaires that includes both open-ended as well as close-ended questions to have a better understanding of the perception of the respondents about CERC and the Insight magazine. The same questionnaire is also attached in the appendix section.
DATA VALIDATION After collecting the data, it was validated through logical checks which were done through set processes and systems which ensured that in case of any illogical conditions, the sample would out rightly be rejected and the total number was again sent on the field for the collection of new data.
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RECOMMENDATIONS
1. Free samples of magazine need to be distributed to new potential consumers. 2. More emphasis should be given on brand awareness through television &
newspaper.
3. Should create customer feedback cell or customer helpline for fast recognition
of customers issues.
4. A customer experience wall can be formed where customer can share, upload
their experiences.
5. Best experience shared can be awarded by giving discount coupons on
subscription.
6. A new line in the product can be introduced. For example interviews, articles &
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LEARNINGS
The entire research project helped me to understand on what basis these service and manufacturing industries are divided into micro, small, medium and large segments. And these were the main learning which I got from these projects.
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1. Way to approach: - Project udyog was a project where we have to visit companies and collect the data so when anybody is visiting any company we have to approach guard first and then the senior authority. So the way to approach was very important. Firstly you have to convince a guard in different attitude and after just few minutes you have to convince GM, senior manager or the director of that company. 2. Communication skills: - I was visiting 15 to 20 companies in a single day and meeting GM, senior managers and directors. So I felt a positive change in my communication skills. 3. Managing areas: - I was taking care of 3 areas of Gurgaon where I had to collect data of more than 200 companies. I got to learn that how to manage that all areas from starting from data collection to completion of that particular area. 4. Team development: - If a team of 10 to 15 members is required in very short time for a particular area then how to develop a team is very tough task. 5. Training: - For train someone in a work you have to train yourself first. As firstly I have collected data for that same project I trained a 15 members team in office and on field also. From making understand that form or questionnaire to completion of entry in soft copy of that form after collecting data. In on field training I trained them how to approach and talk to a senior authority and how to convince them to provide confidential data. I got to learn how to manage issues and conflicts in team members and work of team. 6. Strategy making: In this project strategy making was very important task. Firstly strategy making part was in Allocation of areas of 60 members from office that which area will they visit and how many members will be allocated for a particular area. Then main part of that was how to strategize on field according to situation. If we have not visited a particular area and after searching area we had to strategize again that how will we cover that area according to current situation.
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7. Develop required tools and formats:- As this project was a very new project so I learned how to develop excel tools and formats. Some formats we developed in this project: 1. Master data sheet 2. Code sheet 3. Area allocation sheet 4. Follow up sheet 5. Area address sheet 6. Inward sheet 7. Attendance sheet 8. Area files 9. Calling sheet 10. Accounts cash outflow inflow sheet 11. Visiting card managing file 8. Technical learning: - I learned lots of technical thing in that project. We were using some technical tools for that project. GPS device: In technical learning I used GPS device to find, allocate and plot industries on map. It is a device which helps you to find out all the companies after using this. It generates a umber for every industry which helps you to reach and approach a particular industry. Map source software: - After using GPS devise it generate a no for each industry. And when we connect that GPS device to computer and connect it to map source software it creates a file with the name of industry and full address of that industry. After that we connect and put that file in Google map. Then it automatically plots them on map. And anybody can find out these industries on Google map.
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BIBLIOGRAPHY
WEBSITES
www.haryana.nic.in/ haryana.gov.in/doi-rfp-survey.pdf www.hsiidc.org/ www.moneycontrol.com www.dexteronweb.com www.msme.gov.in/ www.jagran.com/ www.dcmsme.gov.in
www.gurgaonchamber.org/useful_links/chambers_associations.htm www.mottmac.in
NEWSPAPERS
Dainik jagran Navbharat Times
MAGAZINES
Business Line
BOOKS
Kotler Philips, Marketing Research : Analysis, Planning
Implementation & Control 9th Edition 1998, Prentice Hall of India Ltd., New Delhi
GPS ID-
Interviewers Name: __________________________________________ Inward taken by: ___________________Inward Date: ______________ Form Validated by: ______________________________________________ Verified by: Verification Date 1.________________ 2.___________________ 1.________________ 2.___________________
Supervisor Name:________________________________________________ Survey Date: __________________Validation Date:___________________ Validation Comments: ___________________________________________ _____________________________________________________________________ Verification Comments 1.________________ 2.____________________
BASIC PARTICULARS
Name of the Firm/Company Type or Nature of the Firm/Company Proprietorship 0 Partnership 0 Pvt. Ltd/Ltd. 0 Any Other __________________________ Plot/Unit No. Location/ Address of the Manufacturing Facility/Unit Block Name of Authorized/Competent Respondent & Designation Contact No. (Mobile/Phone) Classification of Area/Location (Please ) Urban 0 Rural 0
D D D
Date of Commencement of Commercial Production (If exact date is not known,mention month/year) Are you registered with any of the mentioned bodies? SSI
MSME
SIA
Any Other______________________________________________
Area of Land available under the Unit __________________ sq.mtr __________________ __________________
Whether allotted an Ind. Plot in HSIIDC/HUDA developed Ind. Estate or purchased/Own land outside the same (Pl. ) Conforming Area 0 Not Aware Non-Conforming Area
HSIIDC/HUDA/Ind. Dept. Estate Within Controlled Area and on CLU Basis Self-Owned
0 0 0
Loan Availed
0 0
Term Loan Outstanding as on 31-03-2011? Rs. ___________________________________________________________ Working Capital Loan Sanctioned as on 31-03-2011? Rs. _____________________________________________________________ Amount of Subsidy Availed from Government, if any? Capital Rs. ____________________ Gen Set Rs. ____________________
Working Capital Loan Availed as on 31-03-2011? Rs. _____________________________________________________________ Any other Rs. _________________ Freight Rs. ____________________ _________________________________
Financial Assistance availed from the state in the form of Interest-Free Loan
Yes 0
No
EMPLOYMENT GENERATION
Details Direct (on the rolls of unit) Indirect (Through Outsourcing/Contract Labour), etc Total Employment Generated Male Female Total
0 DHBVN 0
No Connection 0
0
If Yes, Capacity of Gen-set Installed? (in KVA) _________________ Type of Fuel? Diesel 0 Yes 0 Installed Capacity _________________________________ __________________________________ No 0 Gas 0 Others (Pl. Specify_____________) Dont Know/Cant Say
Sanctioned Load( in KVA): _____________________________ Connected Load: (in KVA): _______________________________ Any preference for natural gas linkage?
CAPITAL INVESTMENT
Any expansion done in last 3 Years? Yes 0 No 0 If Yes, Yr. of Expansion: ________, Increase in Capacity (in %):_______ Rs. ____________________________________________________ ____________________________________________________ ____________________________________________________
Phase-I 2008-09 2009-10 2010-11 2008-09 Expansion 2009-10 2010-11 Cumulative till 201011
Land Building Machinery & Equipment Others TOTAL Category of the unit (Pl. ) Micro 0 Small
Medium
Large
0
No 0 Dont Know/Cant Say
If Yes, How much land (in sq. mtr): ______________________________ Possible Locations: _________________________________________________
BIBLIOGRAPHY
WEBSITES
www.cercindia.org www.insightmagazine.org/ www.insight.com.na
Project - CONSUMER
Respondent Name:
Date:
Address :
CIRCLE
Ahmedabad
A B
Hyderabad Kolkata
C D
Mumbai Indore
E F
NCR Pune
G H
CITY
Bangalore
DATA SUPPLIER DECLARATION- I declare that the respondent, whose name and address appear above, was
unknown to me until the interview. I confirm that, before returning this questionnaire, I have checked that it was carried out in accordance with the MRSI Circle of conduct - the Market Research Professional Circle of conduct for this country, and instructions supplied to me for this study. I understand that the information given to me during the interview must be kept confidential.
Signature of the Interviewer Name of the Interviewer Name of Supervisor
3. Form Validated
DATE Validated by:
DATE
Data Entered
DATE Entered by:
Notes/Remarks
Q1 Please tell me your age in last completed no. of years R1 R2 Below 18 years 18-30 years Close Continue R3 R4 30-50 years 50 yrs and above
Q2 Please tell me the level to which you have been educated/pursuing (SA) R5 0-9 standard R6 9-12 standard R7 Undergraduate R8 Graduate Terminate Terminate Terminate Continue R9 Graduate & Diploma R10 Masters/MBA R11 CA/CS/LLB/MBBS/CFA etc R12 Others Continue Continue Continue Specify
Q3 Which of the following best describes your occupation? (SA) R13 Working employee R14 Self Employed professional R15 Freelancer Q4 Note the gender of the respondent R16 Businessman/woman R17 Retired R18 Part Timer R21 Male R22 Female R19 Student R20 Others Specify R23 Third gender
Q5 Note the marital status of the respondent (SA) R24 Married R25 Unmarried R26 Widowed R27 Divorced
Ask as per the break-up and summaries in (g) and (h)
(a)
Below 12 years
(c ) 18-30 yrs
(f)
50 yrs & above
(g)
(h)
Total number
R28 Males R29 Females Q7 Which of the following are you regularly involved with R30 Reading newspapers R31 Reading Magazines R32 Listening to radio R33 Journals/newsletters etc. R36 Paid charges higher than printed MRP R37 Defected/broken/damaged products delivered and not changed R38 Products not replaced/repaired despite being in warranty period R39 Rotten food products in packed food R40 Disguised additional charges which were not told/informed about initially R41 Problems caused due to cited facilities not being there R42 Refund not given back/very delayed refund R43 Exploitative pricing in essential commodities R44 Billing issues with telecom/railways/flights/credit cards/banks etc. R45 Others 1,specify R46 Others 2,specify R47 None of the above Q9 Are there any other instances which you or someone known to you may have experienced? R48 No R49 Yes
Specify
R34 Watching news channels R35 Reading non-fiction books R36 Online news/updates R37 None of the above
Continue Continue Continue Continue Continue Continue Continue Continue Continue Continue Continue Terminate
Questionnaire- B (Category) Q10 You have said that there were case(s) where you felt that it was unfair to you, what did you do after it? R49 Did nothing as its a common problem R50 Decided to do something, but didnt R53 Others Q11 Specify R51 Argued and ended it there R52 Took it up and fought for it
You have stated that you have experienced a situation which you felt was unfair to you. Please share the details with us. Ask about the cases in detail and code the relevant problem from Q8 (E.g.R40,R43)
Code
Case 1 (Verbatim)
Code
Case 2 (Verbatim)
Code
Q12 Please recall and tell us the year/month when you experienced the latest of the aforesaid issues R54 Year Y Y Y Y R55 Month
M M
Case 3 (Verbatim)
R56 Other
R57
Dont remember
Ask If answered R49,R50,R51 in Q10 (Else skip to Q14) : What were the reasons for not doing/partially doing Q13 something about it? Tick all the cited reasons then write 1 for most important reason, followed by 2,3Prompt if required, if not spontaneous R58 Did not know where to approach for such issues though wanted to do something R59 The process of filing/complaining is usually lengthy so left it at that R60 Did not want to get involved in legal proceedings by complaining legally R61 Approaching lawyers/organisations is expensive R62 Did not have any estimate of expense that will follow in proceedings R63 Tried complaining/complained the company head directly (mailed, wrote etc) R64 Do not have time to follow-up/appear etc. R65 Did start searching but left it halfway as lost interest R66 Thought will complain/take action but did not do it and it phased out R67 Did not trust the organisations as advance payment is involved R68 Have a history of previous bad experience with organisation/lawyer/company R69 Lack of confidence as do not know whether the complained is valid or not R70 Others 1, specify R71 Others 2, specify
Verbatim Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Tick Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank
Q14 Have you ever sought pro-active info on consumer rights in India through internet, libraries etc. R72 Yes R73 No R74 Sometimes
Circle the applicable
Q15 SHOWCARD 2: Please tell me the extent to which you agree to the following statements R75 Awareness about consumer rights in India is very low R76 People want to lodge a complain but dont due to lack of info R77 Less is being done about spreading awareness of consumers rights R78 There are many organisations working towards the cause of CPA R79 With proper guidance, I will look forward to take up legal action R80 I am aware about my rights as a consumer under the CPA R81 I am unaware of the nature and types of cases which can be fought R82 There is sufficient info of the organisations working for CPA R83 I am aware of magazines/journals/newsletters wrt consumer prot. R84 There is sufficient government initiative to make consumers aware R85 More needs to be done in making the consumer aware of his rights R86 Consumers dont complain as they don't know the cost implications R87 Yes R88 No R89 Maybe 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1
DKCS DKCS DKCS DKCS DKCS DKCS DKCS DKCS DKCS DKCS DKCS DKCS
Q16 Have you heard/read/seen about the government initiative of "Jago Grahak Jago"?
Q17 Ask if answered R87 or R89, else skip to Q18: Where do you recall having heard/seen/read about "JGJ"
Questionnaire- C (Awareness & positioning) Please tell me the name of an organisation which works towards the cause of Consumer Protection rights in India. Q18 Write 1 corresponding to the name of the organisation mentioned in Column "A" Q19 Q20 Q21 Please tell me the name of other organisations who work towards the cause of Consumer Protection rights in India. Write 2,3,4... corresponding to the name of the organisation mentioned in Column "B" SHOWCARD 3: Please look at this card and tell me which of these have you ever heard/read/seen about? Tick in the corresponding column to the ones which are known by the respondent in Column "C" Through which of these organisations have you ever complained/ sought remedy for problems? Tick in the corresponding column to the ones which are known by the respondent in Column "D" Name of organisations/groups/society/forum R90 Consumer Coordination Council (CCC) R91 Consumer Guidance Society of India R92 Citizen Consumer and Civic Action Group R93 Association for Consumers Action on Safety and Health R94 Consumer Education and Research Centre (CERC) R95 Consumer Protection Council R96 Consumer Unity and Trust Society R97 Consumers Association of India R98 Consumers' Forum R99 Mumbai Grahak Panchayat R100 VOICE Society R101 Grahak Shakti R102 Others 1, specify R103 Others 2, specify R104 Others 3, specify R105 None of the above If answered R105 in Q18, Q19 and Q20 then skip to Q28, else continue with Q22 Are you aware of any publication/newsletter etc. for the organisations you know? Could you please let us know Q22 the name of the same, if recalled. Write the organisation code from above and note the corresponding response R106 R107 Code Code Name of the publication Name of the publication R108 R109 Code Code Name of the publication Name of the publication "A" (18) "B" (19) "C" (20) "D" (21)
Ask if ticked R94 in Q18,Q19 or Q20 else skip to Q28: You have mentioned that you are aware of an organisation Q23 named CERC (Consumer Education & Research Centre). Could you please recall and tell me where have you heard/seen/read about the same? R110 Newspaper R111 Magazine R112 Television R113 Radio R114 At a conference R115 Through a colleague R116 In conversation R117 Family/friend R118 Others _____________________________
Q24 SHOWCARD 4: Which of the following best suits your understanding of CERC? (SA) Tick only one option R119 An organisation working for the cause of consumer protection R120 Organisation working towards the consumer protection in semi-urban and rural India R121 An Ahmedabad based organisation working towards the cause of consumer protection R122 An organisation, based out of Ahmedbad, but nationwide operative in consumer protection R123 National wide organisation working towards the cause of consumer protection in India R124 Others, specify _____________________________________________ (MA) Prompt the options one by one
Q25 Which of the following activities of CERC are you aware of?
R125 Addressing and resolving complains through mediation (by being a mediator) R126 Addressing and resolving complains through litigation (through legal course of action) R127 Product testing labs of CERC where the products are tested in-house R128 Others, specify R129 None of the above Q26 Ask if answered R94 in Q21, else skp to Q27: You have said that you have complained through CERC for the problem you faced. Please tell us about your experiences with respect to :_____________________________________________
Q27 Please tell me the positives/negatives of the consumer protection organisations you are aware of? Negatives Positives
Q28 Are you aware of the following magazines w.r.t consumer protection? R136 Insight Q29 R137 Consumer Voice R138 Which? Right Choice? R139 None
Ask Q29 if answered R136 - R138 in Q28, else skip to Q37 : You have said you are aware of the .magazine. Have you ever read this magazine? (MA w.r.t rows)
Tick the corresponding cell
R140 Insight R141 Consumer Voice R142 Which? Right Choice? Q30
Ask if answered any 'A' or 'B', else skip to Q37: Please tell us how did you get to read the magazine? Ask with respect to each of the magazines aware of and tick on the appropriate corresponding cell Sources for the readership of magazines Insight Consumer Voice
Which? Right Choice
R143 I got the magazine through the membership of CERC R144 I bought it from a retailer/ bookstore etc. R145 Read it at library (exclusive library) R146 Read it at my office/college R147 Borrowed it from a family/friend/colleague R148 Others, specify Q31 Ask if answered R140-A, B in Q29, else skip to Q36: INSIGHT readers: Please tell us, which of the following content of the Insight magazine do you prefer reading/have you read?
R149 Test reports (Various test reports of the products tested through in-house lab) R150 Regulars (ad watch, unsafe products, letters, question bag, complaints resolved etc) R151 Consumer and Law (Developments and updates on the consumer protection legally) R152 Consumer tips (10 things to do.) R153 Public Interest (Articles and editorials on general public interest topics) R154 Health (Articles, findings, tips regarding health concerns) R155 Others, specify Q32 R156 Ask if answered R149 in Q31, else skip to Q33: TEST REPORT Readers: Please give us your response on the following with respect to the product test reports in 'Insight' Products chosen
R157
R158
Time line
R159
R160
R161
Q33
Please tell us what do you feel about the content of 'Insight' magazine with respect to content, information, relevance etc.
Q34
Ask if answered R140-B, else skip to Q37: IRREGULAR READERS: What are your reasons for not reading 'Insight' it regularly?
R162 Do not purchase it often R163 My membership with CERC is over R164 I haven't renewed the membership with CERC and dont receive complimentary copies R165 Dont see it at library/office/college etc. R166 No specific reason R167 Others 1, specify R168 Others 2, specify Q35 Ask if answered R163 OR R164, else skip to Q36 : Please tell us that why have you not renewed your membership with CERC? Write 1 in front of 1st stated reason, 2,3 ,4correspondingly.
R169 Stopped subscribing/ being active in complaining due to cost constraints R170 Operational difficulty of renewal R171 There was no reminder of the expiry of membership, so forgot R172 Not interested anymore in reading about consumer protection R173 Read some other magazine instead of 'Insight' R174 The content of the magazine is monotonous R175 Complained was not resolved R176 Others 1, specify R177 Others 2, specify R178 Others 3, specify R179 Others 4, specify Q36 Please give us reasons for your aforesaid answers a b c d Q37 SHOWCARD 5: What among the following are the 3 most important factors, as per you, which will increase the readership of consumer protection magazines? Write 1,2,3 in corresponding cells R183 Special price discounts/introductory offers R184 Giving free copies for trials R185 Others Note the verbatim of the respondent
R180 Increase in awareness for the cause R181 Involvement of the consumers in the content R182 Specifically educating the potential customers Others, specify