EXECUTIVE SUMMARY

In the growing global competition, the productivity of any business concern depends upon the buying behavior of consumers. This topic deals withthe CONSUMER BEHAVIOUR OF MENS APPARELS BETWEEN DIFFERENT STORE FORMATS. This project report contains 5 different chapters. The report begins with the introduction part which gives a brief idea regarding this place of location, Attractive offers, Additional service, Pricing. This chapter also provides some idea regarding the factors which makes this place so famous. In addition to the above points it also contains the objectives, limitations of preparing this management thesis, importance of the study and the scope. The second chapter Organizational study adopted in preparing this report is mentioned. It is the entire profile of industry, company and about the organization. The third chapter is the Research Methodology adopted in preparing this report is mentioned. It covers the sample procedure, types of data used and the data collection method. The forth chapter provides a comprehensive coverage of forecasting concepts and techniques which shows the analysis of data through tabulation and graphical representation of data collected from survey. The fifth chapter deals with the discussion and conclusion part which is very much important after analysis is made. In each of the five chapters as described above, every chapter has been scheduled in a manner so as to enable the reader to appreciate the contents easily. The report is supported by figures and data wherever necessary with a view to assist the reader in developing a clear cut understanding of the topic.

Chapter I Introduction
Statement of the problem Need and importance of the study Objectives of the research

INTRODUCTION
Competitive analysis means identifying the competitors and evaluating strategies to determine their strength and weakness relative to those of own

product or service. A competitive analysis is a critical part of a company marketing plan .with this evaluation one can establish what makes the product or service unique. Every competitors setuphis own strategies groups according to how directly they compete with other retail mall. each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business. The competitive analysis is a statement of the business strategy and how it relates to the competition. The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle. The first step in a competitor analysis is to identify the current and potential competition. There are essentially two ways you can identify competitors. The first is to look at the market from the customer's viewpoint and group all your competitors by the degree to which they contend for the buyer's rupees. The second method is to group competitors according to their various competitive strategies so you understand what motivates them.
MERCHANDISE:

The primary goal of the most retailers is to sell the right kind of merchandise and nothing is more central to the strategic thrust of the retailing firm. Merchandising consists of activities involved in acquiring particular goods and services and making them available at a place, time and quantity that enable the retailer to reach its goals. Merchandising is perhaps, the most important function for any retail organization, as it decides what finally goes on shelf of the store. Quality of the merchandise is the factor which needs to be maintained.
PRICING:

Pricing is a crucial strategic variable due to its direct relationship with a firms goal and its interaction with other retailing elements. The importance of pricing decisions is growing because todays customers are looking for good value when they buy product and services. Now people want to buy good product with valuable price. so price is main important factor for competitive analysis.
SALES PROMATION

Promotional activities are the key factor to increase the competition of a particular organization. In some cases it act as a reminder for target customers of that particular organization. For example-the Wednesday bazaar, Maha offer in Independence day and Republic day, gift voucher, loyalty card etc.So sales promotion is directly increase competition as compare as with other retail mall. SERVICE Service are the key factor to increase the competition of a particular organization. Big bazaar provides various facilities or service like- Trolley, lift, quick billing, return on defective item, well behave to customer by sales executive, escorting customer with their shopping item to reach their car, staff should initiative to attentive to customer, if any customer faced some problem CSD department quickly taking initiative to solve the problem, credit note issue, baggage counter, provide wheel chair to any physically challenged customer etc. Every organization gives the services but additional services are very less. So additional services is much more required.

NEED AND IMPORTANCE OF THE STUDY

The need of the study is to get to know about the competitive analysis of the big bazaar with other retail mall. We get to know what is competitive analysis and why it is needed in the organization. From the study we came to know about that how big bazaar use his pricing strategy, product merchandising, sales promotion, and how big bazaar provide service to customer. we also know which retail mall compete with big bazaar. The importance of the study is that through this study, we got an overall idea about competitive analysis. From the study we came to know how big bazaar competes with other retail mall. The main importance of the study is that what kind of perception of customer about the big bazaars product, his quality, pricing and service. This study also helped us in relating theory with practical. Though only in eight weeks it was not possible to understand it properly but an overall idea was developed through this study. We also know about the problem and their correspondent solution. This survey will further help the future researchers.

STATEMENT OF THE PROBLEM

Big bazaar is situated in very rush place. As it is situated in the middle of the city and at a good location, more and more people come here. Time limit: As big bazaar is a very large mall so collecting data is very difficult and collect those data within time limit is very short. The time limit was 8 weeks and as it is a one man project so from data collection to analysis I had to do ever thing with in this time limit so a very extensive and detailed research was not possible. Sample size: Sample size was small as only one person has to be taken. Some of the information is confidential which are not provided sufficiently. Due to heavy rush and busy atmosphere the respondents were reluctant to fill up the questionnaire.

OBJECTIVE OF THE RESEARCH

PRIMARY OBJECTIVE: CONSUMER BEHAVIOUR OF MENS APPARELS BETWEEN DIFFERENT STORE FORMATS. SECONDARY OBJECTIVE
To find out the satisfaction level of product merchandise in men section. To find out the customer response about the layout and display of Big bazaar To find out the customer satisfaction level of men garments in big bazaar. To find out the satisfaction level of price range about the Big Bazaar product.

INDUSTRY PROFILE

Introduction to Retail Industry:

In India, organized retail constitutes about 3% of total retail and is poised to reach 15-20% in the next few years, which translates into a 40% CAGR. This indicates tremendous potential for the sector for the next few years. The future will also see the pantaloon of several new concepts targeted at the Indian consumer. Further, retail development will not just occur in Tier 1 cities, but will have far more significance in Tier 2 & 3 cities as well. The consumption drive would be fueled in smaller towns and cities. There would be definite customer responsiveness towards Value Added products and services in the next few years. Since value retailing touches the mass of the population, and with organized retailing at about US $ 300 billion at present, value retailing has the scope to almost double. Retail is Indias largest industry, according for over 10 per cent of the countrys GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so for. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping of shopping has altered in terms in terms of format and consumer buying behavior, ushering in a revolution in shopping India. Modern retail has entered India as seen in sprawling shopping centers, multi-stored malls and huge complexes offer shopping, entertainment and food all under one roof, the Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, unclear families in urban areas, along with increasing workingwomen population and emerging opportunities in the service sector are going to be the key growth drivers of the organized retailer sector in India. The market size of Indian retail industry is about US $312 billion Organized retailing comprises only 2.8 per cent of the total retailing market and is estimated at around US$8.7 billion.

Company Information

Mr. Kishore Biyani

Pantaloon Retail (India) Limited is Indias leading retailer with gross sales of Rs. 2,019 cores for the financial year ending June 2011.The company operates across multiple segments including Food, Books & Music, Fashion, Telecom & IT, Home & Electronics, General Merchandise, Leisure & Entertainment, Wellness, Health & Beauty and E-tailing and that helps the company cater to every Indian customer. Headquartered out of Mumbai, the company operates more than 140 outlets covering 4 million square feet of retail space, spread across 32 cities and has over 14,000 employees. Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 350 stores across 40 cities in India and employs over 18,000 people. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Pantaloon Retail India Ltd. Is the first retail giant of India has started his career in the year 1997 by starting a store in Kolkata, Gariahat. That time the company is dealing with the garment of kids mens and womens. Now the company has change in name as well as in futuristic goals. It has become the Future Group and it changes its vision to- Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. This is to deliver the service to every Indian and to expand the business in India and to be on the post of Indias No.1 retailer.

Future group
Future group, led by its founder and group CEO, Mr. Kishore Biyani is one of Indias leading businesses houses with multiple business spanning across the consumption space. while retail forms the core business activity of future group, group subsidiaries are present in consumer finance ,capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, pantaloons Retail, the group operates over 12 million square feet of retail space in 71 cities and towns and towns and 65 rural locations across Indianhead quartered in Mumbai pantaloons Retail employees around 35,000 people and is listed on the Indian stock exchanges. The company follows a multi format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates pantaloons, a fashion retail chain and central, a chain of seamless malls. In the value segment, its marquee brand, Big-Bazaar is hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convince of modern retail. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket .The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The groups specialty retail formats include books and music chain, depot, sportswear, retailer, planet sports, electronics retailer, E zone, home town and rural retail chain, adhar, among others. It also operates popular shopping portal future bazaar.com. Future capital holding ,the groups financial arm provides investment advisory to assets worth over $1 billion that are being invested in consumer brands and companies, real estate, hotels and logistics It also operates a consumer finance arm with branches in 150 location. Other group companies include future general group, future brands, a brand development and IPR company, future logistics, providing logistics and distribution solutions to group companies and business partners and future media, a retail media initiative. The groups presence in leisure &entertainment segment is led through, Mumbai based listed company galaxy leading leisure chains, sports bar and bowling co and family entertainment centres,F123 Through its partner company blue foods the group operates around 100 restaurants and food courts through brands like Bombay blue, spaghetti kitchen, noodle bar, The spoon, copper chimney and gelato.

Future groups venture partners includes us-based stationery products retailer staples and Middle East based axiom communication. Future group believes in developing to mind sights on Indian consumers and building businesses asked on Indian ideas as e soused in the groups core value of Indianans .The groups corporate credo is Remit rules retain values.

Company history:
Founded in 1987 as a garment manufacturing company, the company forayedinto modern retail in August 1997 with the launch of its first department store, Pantaloons in Kolkata. 1987 Company incorporated as Mens Wear Private Limited. Launch of Pantaloons trouser, 1991 Indias first formal trouser brand.

Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. 1995 John Miller Formal shirt brand launched. 1997 Pantaloons Indias family store launched in Kolkata. 2001 Big Bazaar, Is se Shastaauracchakahinahin - Indias first hypermarket

launched 2002 Food Bazaar, the supermarket chain is launched.

2004

Central Shop, Eat, Celebrate In the Heart of Our City Indias first

seamless mall is launched in Bangalore. 2005 Fashion Station - the popular fashion chain is launched. aLL a little larger - exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon and private equity fund in division. Plans forays into insurance and consumer credit.

GROWTH STORY OF BIG BAZAAR

Footprint of future group:

Group Vision Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

ORGANISATIONPROFILEBig Bazaar is a chain of department stores in India currently with 100 outlets. It works on the same economy model as wall mart and has been successful in many indianites and small towns. The idea was pioneer entrepreneur Mr. Kishor Biyani, the CEO of future group. Currently Big bazaar located only in India. It is the faster grouping chain of department stores and aims at having 350 stores by 2012. At Big Bazaar you will get the best product at best prices this is our guarantee. At big bazaar we can find plastics, home furnishings, lettersets, crockery, cutlery, sports goods, Toys, books, music, garments(men, women and kids),electronics ,in food bazaar we can find both food and non food item. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting new level of subsidiary price, convenience and quality. Big Bazaar has created a strong value for money proposition for its customers. This highlights the uniqueness of as compared to traditional super markets which principally revolved around food general, groceries and merchandise. Big Bazaar has clearly emerged as the favorite shopping destination for millions of its customers across the country. It has established for the Indian middleclass customer, On account of its value offering, Inspiration anal appeal and service levels .We believe Big Bazaar is a true pan- model that can enter into most town in India and democratize shopping everywhere. On the day India celebrates its republic day; the company honored the consumer by calling it the Maha savings Day. Shoppers at all Big Bazaar out lets across the country were offered products at prices never heard by in the history of shopping. The offers were spend across categories from electronics to stencils, forms apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted 2 million people visiting the stores on that day .and most stores were able to post record sales for a single day.

PRODUCT PROFILE:
(a) NBD( new business development) Watches Fashion jewellery Sun glasses Auto accessories Car audio systems Star sitar Cosmetics Fragrances Herbals Pharmaceuticals

(b) Depot 1-general books 2-office stationary 3-children stationary 4-film VCDs and DVD

Shringar Bangles Jewellery sets Bracelets Hair accessories Bindies Chains

Mobile Bazaar All kind of mobile hand set ranging from 1000 to 25000 of different company. All mobile accessories All major prepaid sim card All kind of recharge facilities.

Gold Bazaar Navras gold jewellery

Plastics Buckets Casseroles Containers Boxes Flasks Bowels Jugs and sippers Bottles and mugs

Crockery Crockery cutely Table materials/ Napkins Dinner sets Wine, Juice glasses

Utensils Plates, bowels ,glasses Non stick cook wares Kitchen tools Tiffin boxes

Ladies Wear Sarees Dress materials Under garments Night wear Western wear

Mens wear Formal shirt and pants Casual shirt and pants Party wears Fabrics Other accessories Suits and Blazers Levis Signature garments Ties Jeans pants Belts, Handkerchiefs, Shocks

Infant section Shirts Baniyans Jhobas Vests Bibs feeding Bed items Baby suits, Frocks Diapers, Pampers Others baby accessories.

Fruits and Vegetables All kind of fruits and vegetables at the lowest price. Beverages Soft drink Mineral water Health drink Fruit juice Frozen items

Boys section T-shirts, Trousers, Jeans Cotton shirts, cod raw pants Ethnic wear Co-ordinates Rain coats

Girls section Cotton Frocks Ethnic wear Co-ordinates Western wear Sweaters

Luggage Travel Bags Trolleys School and College bags Ladies purse and bags Suit case

Toy Department Soft toy Board games Dolls Educational toys Remote car and bikes Sports item cricket bats, balls, badminton, Tennis racket, hockey bat, etc Cycle

Foot wear Department Sports shoes Casual shoes Formal shoes Mens sandals Ladies sandals Ladies fancy slippers Children shoes Children shoes Children sandals

Furniture Bazaar Dining table Bedroom accessories Hall accessories Mattresses Computer table Drawing table Almiraha, etc.

Home dcor Flower vase Artificial flowers Candle stands Umbrella Photo frames Frame and wall painting Water falls(artificial) Birthday item

Home line Department Staple department Dal, rice, wheat, Ragietc Atta, Ravi item, Sugar, Salt etc Cooking oil, Masala item, Dry fruits Ready to cook foods and Mixes Spices Breakfast cereals Bed sheet, Bed spreads, pillows, Pillow cover, Blanket, etc Towels, Napkins, yellow duster Curtains, mats, table mats, mosquito nets Carpets, cushion covers, Razai foot mats Shopping bags, Fridge cover, washing machine cover, micro woven covers, TV cover, CD pouch

Process Department Health drinks Ready to eat Cornflakes Soups, Bread items, Pickle Instant mixes Spreads

Home care Phenyl, detergent etc Washing powder Dish wash, tissue papers Scratch, Shoe cases, Fresh wrap

ORGANIZATIONAL STRUCTURE Store Manager Asst. Store Manager

Departmental Manager HR Manager Administration Information Sales Manager

Asst. Manager

Visual Merchandising

Marketing

Team Leader

Maintenance

Team Member CSD

Asst. DM

House Keeping Security Cashier

SWOT ANALYSIS:
Strength: Better understanding of customers helping the company to serve them better. Vast range of products under one roof helping in attracting customer and their family to shop together and enjoy the experience. Benefit of early entry into the retail industry. Diversified business operating all over India in various retail formats. Ability to sale products to customer at discounted price due to the scale of business. Weakness: High cost of operation due to large fixed costs. Very thin margin. High attrition rate of employees. Opportunities: Lots of potential in the rural market. Can enter into production of various products due to its in-depth understanding of customers taste and preferences. Can expand the business in smaller cities as there are a lot of opportunities. Threats: High business risk involved. Lots of competitors coming to tap the market potential. Margin of business reducing all the time.

CHAPTER III

RESEARCH METHODOLOGY
Review Of Literature Research design COLLECTION OF DATA

RESEARCH METHODOLOGY
The relevant materials and data for this project were obtained by: Interaction with project guide, officials and customers of Big Bazaar. Interaction with the academic staff of Rajdhani college of engineering & management. Collection of relevant data from books, journals and internet. The methodology followed in this project involved the following steps:Problem Identification: In this step the objectives of the management of the organization behind the project are ascertained. Exploratory research: After identification of the problem, many secondary data are collected from various sources like: - internet, magazines and informal interaction with the employees to understand the background of the problem. Research Designing: In this step, the framework for the methods and procedures for collecting and analyzing the needed informations are specified. In this step, types of questions need to be answered; scales for data measurement; sample type; methods for collecting and analyzing the data etc; are specified accurately. Questionnaire Preparation: This is a close ended of research designing. In this step the questionnaire is prepared. Sample Planning: In this step, target population for data collection, sample size etc. is determined. Data Collection: In this step, data are being collected from the customers. Data Analysis: In this step, after the data has been collected, the data are analyzed using different statistical methods. Report Preparation: This is the final step of the research. In this step, the description of the whole research work is written, and several observations, recommendations and conclusions are represented in a specific manner.

REVIEW OF LITERATURE
Review of literature constitutes an important part of every research. It helps the researcher to get an impression of the areas and the dimensions which the researcher has to cover during the course of study. At the same time the review of literature helps to germinate different ideas in researchers mind. It provides an idea about certain areas, which have not been ventured by any other researcher pertaining to the topic. While making the review, the researcher tried to make it more organized, standardized and systematic in character.

RESEARCH
TYPE OF RESEARCH: Descriptive and Exploratory type of research. SAMPLING TECHNIQUE: Random sampling technique. SAMPLE SIZE: I have taken 100 sample size from customers. SAMPLE DESCRIPTION: The sample consists of 100 respondents. The respondents are of different age group, both male and female, as well as different occupation.

DATA COLLECTION

COLLECTION OF DATA
Information expressed in appropriate quantitative form is known as data. Datas are basically two types (1) Primary Data, (2) Secondary Data.

1) Primary Data: - The primary data are those which are collected afresh and for the first time and thus happen to be original in character. The primary data was collected through the questionnaire. The questionnaire included closeended questions, close-ended being multiple choice. 2) Secondary Data: -The secondary datas are collected from the machines where the datas are directly feeded from the stores and from the warehouses. The pattern of question in the questionnaire were made keeping in mind to extract as much data as possible from the respondents.

CHAPTER IV

PRESENTATION AND ANALYSIS OF DATA

Presentation of data Summery and findings