On

SUBMITTED BY:NAME OF THE STUDENT: BABITA KUMARI

TODAYS WRITING PVT LTD

SPECIALIzATION:FINANCE+MARKETING(PGD M)

SEAT NO.:01110012
YEAR OF SUBMISSION:2011-13
ACKNOWLEDGEMENT
At the very outset, I would like to thanks Dr. Sanjay chordiya, Chairman of Suryadatta Institute of Management and Mass Communication for giving me opportunity to undergo project on COMPANY PROFILE AND PRODUCT PROFILE.

I am happy to acknowledge my project guide THROUGH INTERNET AND GUIDANCE THROUGH SENIORS for the guidance and help that he provided to us during our different phases of project and helping us in all respect in bringing out this report.

I am greatly to all advisers who helped me knowingly or unknowingly for getting the information and taking interest in this report. I am also thankful to entire faculty and staff , without which this project would be not a successful one.

TODAYS WRITING PVT LTD

PLACE:PUNE DATE: 20th April,2012

THANKING YOU {Babita kumara}

INDEX
1. Introduction : Outline of the profile Objectives of the study Methodology of the study Data Used 2. Company Profile : Chairmans Message Company History Companys Vision Companys Mission Companys Philosophy Objective of the company 3. Activities : 4. Operations

Location of the Company Types of company Board of Directors Product & Brand Process & Operations Research & Development Quality Control Marketing, Sales & Distribution Customers

5. Financial Data Balance Sheet Future Plans

TODAYS WRITING PVT LTD

6. Learning Experience Conclusion

1) Introduction

Purpose
a) Provide high quality promotional pens with outstanding customer service. b) Necessary, useful, and in constant use.

c) Providing an inexpensive advertising medium and encourage customer and employee loyalty. d) The ball point pen ink is quite different from other type of writing inks. e) It gives a very shining and attractive writing. Ball pen has largely replaced ink pen because of their cheapness and easiness in use.

TODAYS WRITING PVT LTD

Objectives of the study

1. To identify the influence of different characteristics/features of Pen on Consumers indifferent segments.(i.e.) Student, Business Person, Service Person. 2. To find out why consumer prefer particular brand of pen? Which are the factors that influence and motivate him to buy the preferred brand of the pen? 3. To get a better understanding of pen Market. 4. To find the most preferable brand among the various kinds of pen and to find which brand enjoy the market leadership position 5. To study the impact advertisement on consumers in different Age Group, Income Group & by profession 6. To help the Company Marketing Managers to Design an Effective Marketing Mix for it target Customer

Methodology of the study

A detailed study was carried out regarding PEN manufacturing company in consultation with various product ranges in the market.

TODAYS WRITING PVT LTD

Data used:
Data collection has been done from secondary data. Secondary data: The secondary data are those, which are already collected by someone for some purpose and are available for the present study. Secondary data was collected from the magazines, website of different type of PEN manufacturing and exporting companies.

2)Company Profile

Introduction of the company.

a)There has been a need to document through the use of writing instruments since the dawn of making b)Pens continue to be the staples of everyday life and indispensable items for everyday use. c) Writing Instruments continue to play integral part in the life of particularly every Business School and household. d)The advent of computers and related technologies has yet to make writing industry and Instruments Slow Paced and Obsolete.

e) In fact, the writing Instruments embraces the evolution of technology by incorporating it into new products and using it to enhance business aspects and client services.

TODAYS WRITING PVT LTD

f) It is expected that promotion, easy availability, and affordability, branded off make will accelerate and help the organized sector eat into unorganized Presence . g)India's Writing Instruments Industry is reserved for the small sector. h)As a result critical pen component like refills are manufactured in house, while all non critical components are outsourced. i)Most Indian companies cater to the Value for Money Volume While International Players cater to Premiums segment operating through exclusive Distributors. The buying preference of major retailers has been shifting to Indian Products and Brands.

Name of the product:

SMOOTH WRITER BALL POINT PEN

Chairmans / CEO message

a) Anyone can learn to be creative, it just takes a lot of practice and little confidence.

b) Saying smart things and giving smart answers are important. Learning to listen to others and to ask smart questions is more important.

Company History

NAME OF THE COMPANY YEAR OF ESTABLISHMENT

TODAYS WRITING PRODUCTS LIMITED

2012 ADDRESS REGISTERED OFFICE Survey No 25/2, shivajinagar Pune, India. Tel No (022) 2668574 Fax No. (0260) 2668536 Block no. 2, Behind chandani Chowk, M.I.D.C, Ahmednagar, Maharashtra, India 414111 contact no--9234567802

ADDRESS Ahmednagar OFFICE

TODAYS WRITING PVT LTD

EMAIL ID WEBSITE FORM OF THE ORGANIZATION

todays@todayspen.com www.todayspens.com Public Limited Company

SIZE OF THE ORGANIZATION BANKERS MANAGING DIRECTOR AUDITOR

Small Scale Unit State Bank Of India, HDFC, ICICI Mr. VIRENDRA PRASAD M/s. Chartered TEJ & co

Company Vision
a)To be India's NO 1 Company in Writing Instruments and Office Stationary Industry Dedicated to
Quality and Consistent Performance b)To be a market leader providing quality products. C)To strive for excellence and global recognition by continuous improvement, innovation, dedication and growth.

Company Mission
a)To be a result oriented and profitable Company by consistently improving market share, quality, availability, presentation, and customer acceptance. b)To ensure cost consciousness in decision making and operations without compromising the commitment to quality. c)To set up highly ethical business standards and be a good corporate citizen. d)To adopt appropriate safety rules and environment friendly policies. e)Consistently make good Products at the friendliest Prices..

TODAYS WRITING PVT LTD

CORPORATE PHILOSOPH

In everything we do; In the brands we build; In the products we make; In the innovations we foster; To the lives of our customer; To the business we conduct with our suppliers and associates; To our every growing family of employee's and shareholders; To the society we belong to; and ultimately To the Path we have chosen to follow.

Objective of the company

a) To understand the Business Mechanism and to run it profitably in Competitive
Business

Environment. b)To Understand the role of each subsystem (Dept) and its relationship with other Subsystems for the Business as a System

TODAYS WRITING PVT LTD

c)To get the Practical Interface of Industry by applying Theoretical Concepts d)To know about consumer buying Behaviour

3)Activities

Location of the company

Block no. 2, Behind chandani Chowk, M.I.D.C, Ahmednagar, Maharashtra, India 414111 contact no--9234567802

Types of company
Public Limited Company

Board of Directors

CEO:
M.D :

BABITA KUMARI 1 Mr. Virendra Prasad(Admin.) 2 Miss. Rashmi Chauhan(Voice Chairman) 3 Mr. Paras viradia(Finance) 4 Mr. Chirag (Marketing) 5 Miss. Riti mugdha das(Production)

TODAYS WRITING PVT LTD

6 Mr. Harpreet Kaur(HR)

Chief, Projects & Corporate affairs: Chief, Research &Technology: Chief, Production Manager: Finance Manager: Marketing Manager: Chartered accountant:

Miss. B Radhika reddy Mr. Nilesh Bopare Mr.Rashesh shah Mr.Rahul singh Mr.Sanket vyas Mr. Tej Bahadur singh

Organizational Structures and key departments in the company

CEO

Marketing Manager

Finance Manager

HR Manager

Production Manager

C.Accountant

Jr. H R Manager

Sales Manager

Accountant

Assistant.. Manager

Jr.Production Manager

Advertisement Dept.

Sales Executive

Supervisor

Mfg. Unit

TODAYS WRITING PVT LTD

Product(s) of the company, Product(s) details, Brands

a)TYPES OF PRODUCTS:
The company solely manufactures the following mentioned products: 1) Ball Pens:
It has a plastic body that consist of several components ranging from 2 to10.depending on the complexity of the products and its design. The price of the product depends on the number of parts that make up the body of the pens, also the design and the materials used Ball pen use ink that is Oil Based. The principle of the ballpoint pen is that within the writing Tipa Metal ball housed in the socket rotates freely and rolls quickly drying out the writing surface.

Gel Pens:
They are similar to Ball pen except, they use ink that is Water Based and in the form of a gel. It is vibrant colourwise and considered smoother to write, However it has a very short Writing Length and poor shelf life as compared to Ball pens. 2) Refills:

Company also manufacturers Refills which is most technology intensive part of the Pen. The tip and Ink are carefully balanced with each other to achieve the optimal mix of writing smoothness and ink let down. The different Brands Of Ball and Gel pen of the Company are as Under :
I. II. Wonder gel Wonder Ball

TODAYS WRITING PVT LTD

III. IV.

Shiner one Shiner gel

The components used in the product

1)

RAW MATERIAL DETAILS :

The following are the raw materials used in Manufacturing of Ball pen and Gel Pen: Plastic Granules This primary raw material is used in the preparation of the Body,Caps of the pen and Refill. the company uses various types of plastic Granules (i.e.)PP (Poly Propylene), HDPE (High Density Polyethylene),LDPE ( Low DensityPolyethylene),SAN ( Styrene Acrylonitrile Copolymer) PC ( Poly Carbonated) Inks Company uses Water and Oil based Ink which are Imported from the Korea and other Overseas Market and Procure Domestically. Tips and Points Tips are also Imported and the size , shape of the tip determines the price of the Tips.4. Packing Materials Company uses various Grades of Plastic, Craft Paper and Cardboards and Corrugated Boxez purchased from local Markets Company also uses other packing materials like Packaging Jars, Acetate Bottles, Blisters, Tumbler

TODAYS WRITING PVT LTD

4)Operations

Processes, production capacity & operations

PRODUCTION PROCESS OR MANUFACTURINGPROCESS OF BALL PEN

The complete Manufacturing of pen is divide in the five main parts they are as mentioned Under :

TODAYS WRITING PVT LTD

a)INJECTION

MOULDING PROCESS:

The different components of pen (i.e.) Body, Cap Nozzle Grip etc are processed and prepared on the injection Moulding Machine.The different parts/components requiredifferent chemical as well as moulds and Dyes The list is as Under: BodyPST CapPP Body & Crystal CapSAN Adapter DELRINF or GripHDPE & LDPE.

Here as mentioned above different types of Raw Material are used for differen tcomponents of Ball Pen Due to the different qualities and technical requirements of Products. Pens have various plastic parts (i.e) Body, Grip,Nozzle,Capetc for which different types of moulds are made, which either are procured from domestic markets or Imported and some of the are In House Made, which are than Mounted on the machines as per the production process. Plastic Granules are heated from 200 to 240 degree Celsius depending upon the product requirement. At this Heat level the mixture melts and get converted into liquid form. The liquid form is than moved to Moulds & Dyes in the Injection Moulding Machine . Where it is cooled by the water which further gives it shapes and get Injects from the Machine If Different shades and coloured are required than the plastic Granules are mixed with Colour Granules In the Specified Quantity which is also known as Master Batching the Lot REFILLING PROCESSS This is the manufacturing process where already purchased or procured ink from outside markets are filled into refiils used for the Pen for writing Purposes.The most technical part of the manufacturing process. Which is as under : Extruder Machines are used to extrude Refills Tubes. Refill for Ball pen and Gel pen are manufactured on the extruder. The tubes of Polypropylene are manufactured the extrusion Machines and than callibalised and cut into Standard or required size of the refills without Tapes or Edges.

TODAYS WRITING PVT LTD

Ink used is either Imported or procured from local suppliers from Gujarat or Bombay or Is imported in certain cases. Tips (i.e) Point required are Imported from Swiss or other overseas market and than they are cleaned on ultrasonic Machines. Point of 0.5, 0.6, 0.7, 0.8 & 1mm are used to fix on the refills nozzles. The tubes are than mounted on the Ink refilling Machines of Korea and Indian made andInk is filled in the tube and Nozzles are filled on the Automatic Machines. Refills arestacked in Boxes and kept in the high speed centrifuge machines to remove air gaps The refills are than sorted cleaned and collected and packed for saleable quantity and balance is sent to assembly division for assembling with the Pens. LABELLING PROCESS (ON Cap & Body of Ball Pen) At this stage the already made pen and refills are to be Labeled (i.e.Printed with Company Logo Todays writing Products Limited. and with the respective brand of the pen (i.e.) Starry, Wonder Ball, Wonder Gel. Ink Monitor...Etc.Differnet Machines are usedfor the process as mentioned below:

Foiling Machines It is used to print the label on Body Manufactured S WEL AS ON THER fill Manufactured. Here foiling is done at 1 Piece at a time Plotting Machine It is used to print the label of the company on Steel caps and other plasticcaps. Here the plating and printing is done on 5 pieces at one shot or at one time ASSEMBLING PROCESS Once all the Ball pens and Refills of a particular Batch of Production is labeled this the final stage of Pen Manufacturing here all the labeled and inspects part and lots are Assembled. Woman workers are use for the purpose who are responsible for assembling the Caps,refills,Body etc parts of the pen and packet it in the batch of 50.Finally the Packaged pen is Inspected and made ready for Dispatch to stores Department.

TODAYS WRITING PVT LTD

Molding the housing

4 The plastic components of the pen are constructed simultaneously

TODAYS WRITING PVT LTD

Research & development

In the routine work of the expert dealing with the evaluation of documents,analysis of covering materials, such as ballpoint pen inks, gels, etc; is the most frequently undertaken activity. Apart from having a good working knowledge of each of the research methods, the expert should be aware of their potential and of principles relating to the interpretation of difficult cases that do not yield an unambiguous solution The research also encompassed development of a quality ensuring procedure for the application of thin layer chromatography to the differentiation of writing materials

TODAYS WRITING PVT LTD

Quality control
At Todays, a strict quality control is observed which is translated into world Class Quality, and is reflected in the companies growing International Presence. During the entire Production Process efforts are made to maintained the quality. The Inspection is done as mentioned below: Preliminary Inspection This is done to check out whether the raw material used is per the requires standard. Heating of raw material (i.e.) Plastic Granules at certain degree and the melted mixture is observed if the mixture appears to be reddish it shows tha traw material is not of desired quality and cannot be used for manufacturing process as it can result into defective pieces. Thus the lot is returned backed to suppliers. Daily Production Process Inspection A Quality Control Inspector is appointed with the team members to continue the inspection process. Inspection of the manufactured Ball pen parts is done at every 2 hours manually to check out shape, Durability,Texture, Colour etc.and at the end of the day report is to be submitted to Production. Post Production Inspection Once the required batch is manufactured, out of that total batch some random samples of 50 are taken and if defective pieces exceeds size of 5,than the entire lot is reject's and sent for the Reprocess. Final Inspection Here the same procedure of Inspection for quality is undertaken as followed during production process, But here the assembled Ball pen are inspected for the fitting, Cap, Grip Holding tetc.Random sample are taken from the batch to be dispatchet.

TODAYS WRITING PVT LTD

All of the raw materials pass through a rigorous quality inspection and materials not found within the acceptable criteria of our set quality standards are rejected. Production A well-trained staff is deployed to ensure that quality produced is within the set parameters of our quality standard. Workers Training Each of the worker is trained, tested and absolutely familiarized with the jobs he has to perform. He is not deployed unless Quality Control Department is satisfied of his/her ability to meet our quality standard

Marketing Department, Sales and Distribution of the product

Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving the desired responses from the other parties. Marketing management has the task of influencing the level; timing and composition of demand in a way that will the organization achieve its objectives. Marketing management is essentially demand management.

MARKETING MIX OF THE COMPANY Marketing mix is a set of controllable marketing variables that the firm plans to produce the response it wants in the target market.Marketing mix is an TODAYS WRITING PVT LTD

optimum combination of all marketing components which facilitates realization of companys objectives.Marketing mix is a set of marketing tools that the firm uses to achieve its marketing objectives in the target market.Marketing mix is the blending of 4 inputs or sub-mixes, which form the core of marketing system. They are: Product Price Promotion & Place. MARKETING MIX The Marketing Mix of "TODAYS WRITING PRODUCTS LIMITED" is as mentioned below: PRODUCT A Product is anything that can be offered to a market to satisfy a want or need. A product mean the bundle, which satisfy human needs .TWPL is major manufacturer of following products.

Product Packaging

The finished Product that is Ball Pen is packed in veryattractive packages made from Plastic and Corrugated Box.TWPL concentrate moreson packaging as in the market full of competition packaging is used as a tool of product differentiation. It has attractive packages for it Ball & Gel Pen Packs the packs are normally packed in size of 10 & 5 ( Standard Packaging) and in large Packs25 but the company also offers customized packaging for its customers especially for the Corporate Customers.

TODAYS WRITING PVT LTD

PRICING DECISION
It is the exchange value of product or services always expressed in monetary terms. Price is matter of Importance both for the buyer and seller. Price is important factor in purchase decision. to the seller price is the source of revenue and to buyer price is the sacrifice of purchasing power. Price is powerful marketing tool. Thus it must be usedcorrectly from the out set.therefore all marketing planners must plan an accuratePricing Decision. At TWPL, Pricing Policy is decided by the Head office by MD & VP in consultation with Director Sales & Marketing and depending upon market condition,demand, Raw material Price, Competitors Price and Products and other factors.At" TODAYS WRITING PRODUCTS LIMITED" Price Of the Pen Is Decided taking into C o n s i d e r e d :
Consumer Demand For the Product. Analyzing the Competitors Price & Product Range.

TODAYS WRITING PVT LTD

DISTRIBUTION CHANNEL

Disribution is an important function of any organization. Making the product available at right place and at right time with less cost is the key objective of any distribution management personnel.

TODAYS WRITING PVT LTD

TODAYS WRITING PVT LTD

5)Financial Data

INTRODUCTION TO FINANCE

The primary purpose of any business is to earn profits. To earn profit, the business has to produce goods or render services. To do either, management of business must have adequate supply of funds. It is the responsibility of the finance department to ensure the supply of the needed funds.

SIGNIFICANT ACCOUNTING POLICIES ATTODAYS WRITING PRODUCT LIMITED:

.

TODAYS WRITING PVT LTD

TODAYS WRITING PVT LTD

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Future plans

a) TWPL is planning to set up a new export oriented unit in the upcoming December and the site
and construction is already under the way. b)This EOU 100% will be used for manufacturing Ball Pen, Gel Pens, Refills and even all the stationary Items In house. c)That will enable the company to increase its product range and increased the Per Unit realization for all the products. d)For the proposed project it is sure that the company requires a high potential employee willing to work dedicatedly to achieve the target and perform. The following chart shows the additional Manpower Requirement for the Project

TODAYS WRITING PVT LTD

COMAPANY SWOT ANALYSIS

STRENGTH OF THE COMPANY:

The following are the strength of the company: I.Brand Equity:: The Brand "Todays" is well known in the country through very high profile advertising and marketing Campaign. The company has a strong platform to extend the brand into other product categories within stationary, by utilizing its existing Distribution Channels. II.Designing and Mould Making :The Company is one of its kind in the country having it sown exclusive designing and mould making facilities. This enables the company to introduce new products at cheaper rate than its competitors at high frequency and much lower risk. As cost of mould making is reduced be (15-20%) III.Mass Manufacturing: Companies Current production at TWPL plant is 9.50lakhs pen per day and at other two plants is about 4.50lakhs pieces per day contributing to Economies of Scale advantage to company. .IV. High Quality & Low Cost: Due to mass manufacturing and In house Mould makingcompany is able to produce quality products at less cost adding to Increased Profit margins. V.Distribution Network : Company has about 4,40,000 retail outlets across India which is thecompanies main strength

TODAYS WRITING PVT LTD

VI.Institutional Sales :Company over a period of time is consistently selling 5% to 10% of itsannual sales to companies like Hindustan Lever, Palmolive,Philipes, Warner, Lambert and several other pharmaceutical companies.

WEAKNESS OF THE COMPANY

I.Due to government restriction on maximum Investment limit in Plant and machinery (5oolakhs) it acts as a weakness to increase the plant capacity and investment in the plant II.The company cannot effectively compete with the unorganized player of the industry dueto delicacy and cheaper rate .

6)Learning Experience

Conclusions:
I. II. III. Todays writing Manufacturing Pvt. Ltd. Company has a large no. of customers in Indian market. All the products, which contributed about 100% customers satisfaction all over India. We established customer feedback office in India.
TODAYS WRITING PVT LTD

IV. V. VI.

We provide products in right time and in prefect quantity & quality. We facilitate free gifts and discounts for customers attraction. Provides Better quality and better quantity of pen to the students.

On

TODAYS WRITING PVT LTD

SUBMITTED BY:NAME OF THE STUDENT: BABITA KUMARI SPECIALIzATION:FINANCE+MARKETING(PGD M)

SEAT NO.:01110012
YEAR OF SUBMISSION:2011-13

TODAYS WRITING PVT LTD

TAG LINE:

Product Details

Target key customers I. II. III. Students Businessmen Writers

TODAYS WRITING PVT LTD

Increase customer loyalty

Loyalty refers to a customers affinity to specific brands or products. For instance frequent C progustomer Loyalty programs have made some people very loyal to specific product. Similarly, General pens has had much difficulty in trying to convince customer to even consider a product of Todays Writing Pvt Ltd , when purchasing a new pens

Lifestyles can be classified according to a persons beliefs, behaviors and socioeconomic class. Shopping habits, leisure habits, familiarity with technology and religious practices are lifestyle characteristics.
.

Increase market share

TODAYS WRITING PVT LTD

Product life cycle

All products and services have certain life cycles. The life cycle refers to the period from the products first launch into the market until its final withdrawal and it is split up in phases. During this period significant changes are made in the way that the product is behaving into the market i.e. its reflection in respect of sales to the company that introduced it into the market. Since an increase in profits is the major goal of a company that introduces a product into a market, the products life cycle management is very important.

TODAYS WRITING PVT LTD

Satisfaction index

TODAYS WRITING PVT LTD

Local sales
I. II. III. IV. V. VI. VII. Pune Mumbai Aurangabad Naasik Solapur Amednagar Other related village areas

Financial arrangements
Since financial intermediaries are way stations in the flow of funds from ultimate savers to investors, the essential quantitative features of their TODAYS WRITING PVT LTD

activities are reflected roughly in their balance sheets, though their sources-and-uses-of-funds statements show them more satisfactorily.

a) Consumer Loan
A 'Consumer Loan' is the most highly regulated and common finance arrangement available today. The interest in the loan is a reducing daily index, meaning that your interest component is calculated daily and charged monthly. This allow you the greatest flexibility of the various different loan types however the tax benefits may be considerably less than those of a business loan agreement.

b) Banks:
Banks provide credit facilities to the customers and businessmen for batter use of that money.

c) others:
The financial are done through financial institutes.

Research & development

RESEARCH OBJECTIVE:

TODAYS WRITING PVT LTD

Identifying Consumer Buying Behaviour regarding Pens The main objective behind the project is to identify consumer buying Behaviour regarding the Pen, which will ultimately help the company management to study the analysis and understand the behavior that will unable the companies' marketer's to effectively sell the product.

1.To identify the influence of different characteristics/features of Pen on Consumerism different segments.(i.e.) Student, Business Person, Service Person
2.To find out why consumer prefer particular brand of pen? Which are the factors that influence and motivate him to buy the preferred brand of the pen? 3 . To get a better understanding of pen Market . 4.To find the most preferable brand among the various kinds of pen and to findwhich brand enjoy the market leadership position 5.To study the impact advertisement on consumers in different Age Group, IncomeGroup & by profession 6.To help the Company Marketing Managers to Design an Effective Marketing Mixfor it target Customers

Future plans
i)The future plan for the pen should be bright taking into consideration the pens production with more innovative.

TODAYS WRITING PVT LTD

ii) Prices should be not constant ,if it is constant the profit should not be at mark,so the prices should be increases taking into consideration the customers demand. iii)Price of a single daily usable pen should be at Rs 10/-per pen iv)Ball point pen for higher Quality and quantity should be more than Rs 100/- per pen

QUESTIONNAIRE ANALYSIS
Q1)Which brand of Ball Pen do you prefer to Write? Ans 1.Purpose: Main purpose behind this question is to know the most preefered brand in the current market situation.

Conclusion :Thus analyzing above table it clearly signifies that cellois not only preferred by majority of the consumers but it is preferred highly by all the consumers in different demographic segments Q2). Which type of Pen do you currently use? Ans Purpose: -

TODAYS WRITING PVT LTD

The purpose behind asking this question is to know the consumer preference regarding the type of pen he prefers to write and to know the changing trends to their buying Behaviour.

Conclusion: It is identified that only two categories/type of pen are preferred by the consumers that accounts to nearly 94% of responses. Consumer less prefer Ink & Gel Pen. Thus Company should more concentrate in Ball & Gel Pen segments rather than Pilot or roller or Ink Pens. Q3) Which Colour Of Pen Do You Normally Use? Ans3. Purpose: Is to find out which is the most preferred colour by the consume.

TODAYS WRITING PVT LTD

Findings:- Blue is the most preferred Colour for consumers and majority of the consumers uses blue Colour as in colleges,schools, instittuions,corporates and at many other place Blue is commonly accepted Colour for wrting.where as Red& Black Are mainly used by the Professors or Doctors or Lawyers.

Q4)Which Advertising Media Influence You the Most ? Ans:Purpose: The purpose is to know the most effective media affecting consumer buying decision .It also aims of finding the media which is most preferred and can beused as for the promotion scheme.

TODAYS WRITING PVT LTD

conclusions

i)In different types of Pen, Bullpen is preferred by most of consumers and they have ranked Ball-Pen as No 1 among different Types of pen. ii)Blue Colour is preferred by the consumer among different Colours. iii)Majority of the Consumer prefer Ball Point of 0.5 & 0.6 mm and they like Crispy and Fluent hand writing as this point size gives the desired writing to consumers. iv) Most of the consumers Buying Decision is not only influenced by any specific single characteristics but it is influenced by either the combination of more than1. Thus majority buying decision is influenced by Performance of Pen in Total, Of course in different consumer segments there are different characterist in impacting buying Decision. Occupation Wise Classification For Business Person: The most influencing characteristic impacting buying decision is Price. For Service Person: Price & Performance have impact influence on buying decision. It signifies that Service Person purchase pen not only considering price but along with it some different features such as Grip ,Long Life, etc are also impacting the Decision. But still Price &Performance are dominating features for this Consumer Segments. For Students: - In this consumer segment it cannot be predicted or analyzed that any characteristic is impacting their decision

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TODAYS WRITING PVT LTD