OLD MBA 5-YEAR INTEGRATED PRACTICE-ORIENTED PROGRAMME SYALLABI (Prior to 2010-11) Scheme of Examination Semester-I mba-801 mba-802 mba-803

mba-804 mba-805 mba-806 : : : : : : (Total Marks: 600) Maximum Marks 100 100 100 100 100 100

Conceptual Foundations of Management Understanding Human Behaviour Executive Communication Fundamentals of Accounting Fundamentals of Sociology Computer Fundamentals Semester-II (Total Marks: 550)

mba-811 mba-812 mba-813 mba-814 mba-815 mba-816

: : : : : :

Business Statistics Business Mathematics Business Laws Business Economics Database Management System Term Paper Presentation (Based on On- Job Training) Semester-III (Total Marks: 550)

100 100 100 100 100 50

mba-821 mba-822 mba-823 mba-824 mba-825 mba-826

: : : : : :

Environment Management and Law Cost Accounting Indian Macro Economic Environment Corporate Law Elements of Marketing Term Paper Presentation (Based on On-Job Training) Semester-IV (Total Marks: 550)

100 100 100 100 100 50

mba-831 mba-832 mba-833 mba-834 mba-835 mba-836

: : : : : :

Basics of Finance Management Accounting Production Management Management Information System Basics of HRM Term Paper Presentation (Based on On-Job Training) Semester-V (Total Marks: 650)

100 100 100 100 100 50

mba-841 mba-842 mba-843 mba-844 mba-845 mba-846 mba-847

: : : : : : :

Purchase & Materials Management Quantitative Techniques for Business Management Entrepreneurship Development Business Research Service Marketing International Business Term Paper Presentation (Based on On-Job Training) Semester-VI (Total Marks: 700) 1

100 100 100 100 100 100 50

mba-851 mba-852 mba-853 mba-854 mba-855 mba-856 mba-857 mba-858

: : : : : : :

Project Management Marketing Communication Export Documentation and Procedures Total Quality Management Human Resource Development Vyavharik Hindi Term Paper Presentation (Based on On-Job Training) Comprehensive Viva-Voce Grand Total Marks (from I to VI Semesters) Semester-VII (Total Marks: 700) Strategic Management Economic Aspects of Indian Constitution Term Paper Presentation (Based on On-Job Training)

100 100 100 100 100 100 50 50 3600 100 100 50

mba 861 mba 862 mba 863

: : :

OPTIONAL PAPERS: The student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce. MARKETING: mba 864 : Consumer Behaviour mba 865 : Sales and Distribution Management mba 866 : International Marketing Management. mba 867 : Practical cum-viva-voce based on paper mba 864, mba 865 & mba 866 mba 868 : Working Capital Management OR mba 873 : Industrial Psychology FINANCE mba 868 : Working Capital Management mba 869 : Foreign Exchange Management mba 870 : Security Analysis and Investment Management mba 871 Practical-cum-Viva-Voce based on paper mba-868, mba-869 & mba-870 mba 864 : Consumer Behaviour OR mba 873 : Industrial Psychology HUMAN RESOURCES mba 872 : Industrial Relations mba 873 : Industrial Psychology mba 874 : Managing Interpersonal Group Processes mba 875 : Practical-cum-Viva-Voce based on paper mba-872, mba-873 & mba-874 mba 868 : Working Capital Management OR mba 864 : Consumer Behaviour Semester-VIII (Total Marks: 700) mba 881 : Organizational Behaviour mba 882 : E-Commerce mba 883 : Term Paper Presentation Based on Training 2 : 100 100 100 50 100 100 100 100 100 50 100 100 100 100 50 100 100 100 100 50

OPTIONAL PAPERS The student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory: MARKETING mba 885 : Strategic Marketing Management mba 886 : Advertising Management mba 887 : Industrial Marketing mba 888 : Practical-cum-Viva-Voce based on paper mba-885, mba-886 & mba-887 mba 890 : Indian Financial System OR mba 895 : International Human Resource Management FINANCE mba 889 : Multinational Financial Management mba 890 : Indian Financial System mba 891 : Portfolio Management mba 892 : Practical-cum-Viva-Voce based on paper mba-889, mba-890 & mba-891 mba 895 : International Human Resource Management OR mba 887 : Industrial Marketing HUMAN RESOURCE mba 893 mba 894 mba 895 mba 896 mba 887 mba 890 : : : : : : Compensation Management Labour Legislation in India International Human Resource Management Practical-cum-Viva-Voce based on paper mba-893, mba-894 & mba-895 Industrial Marketing OR Indian Financial System Semester IX (Total Marks = 700) Management Science International Business Environment Term Paper Presentation Based on Training 100 100 100 50 100 100 100 100 100 50 100 100 100 100 100 50 100 100

COMPULSORY PAPERS: mba-901 mba-902 mba-903 : : : 100 100 50

OPTIONAL PAPERS: The student are required to opt for 4 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 3 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce. Marketing mba-904 mba-905 mba-906 mba-907 mba-909 : : : : : Retail Marketing Rural Marketing Sales Promotion Management. Practical-cum-Viva-Voce based on paper mba-904, mba-905 & mba-906 Bank & Insurance Management OR 3 100 100 100 50 100

mba-913 Finance: mba-908 mba-909 mba-910 mba-911 mba-904 mba-913 : : : : :

Counselling Skills for managers

100

Financial Derivatives Bank and Insurance Management Corporate Tax Planning & Management Practical-cum-Viva-Voce based on paper mba-908, mba-909 & mba-910 Retail Marketing OR Counselling Skill for Managers

100 100 100 50 100 100

Human Resources Management mba-912 mba-913 mba-914 mba-915 mba-909 mba-904 : : : : : Organizational Change & Stress Management Counselling skills for managers Performance Management Practical-cum-Viva-Voce based on paper mba-912, mba-913 & mba-914 Bank & Insurance Management OR Retail Marketing Semester-X (Total Marks = 700) 100 100 100 50 100 100

COMPULSORY PAPERS: mba-1001 mba-1002 mba-1003 mba-1004 Knowledge Management Indian Trade and WTO Comprehensive Viva-Voce Term Paper Presentation Based on Training (based on the training done in the 9th Semester) 100 100 100 50

OPTIONAL PAPERS: The student are required to opt for 3 theory and a Practical-cum-Viva-Voce papers in all from one functional area Viz., Marketing, Finance and Human Resources. First 2 Theory Papers in each functional areas are compulsory besides Practical-cum-Viva-Voce. Marketing mba 1005 mba 1006 mba 1007 mba 1009 mba 1011 Finance mba 1008 mba 1009 mba 1010 mba 1005 Product and Brand Management Marketing of Non Profit Organization Practical-cum-Viva-Voce based on paper mba-1005, & mba-1006 Strategic Financial Management OR Human Resource Planning and Development Merchant Banking And Financial Services Strategic Financial Management Practical-cum-Viva-Voce based on paper mba-1008, & mba-1009 Product and Brand Management 4 100 100 50 100 100 100 100 50 100

OR mba 1011

Human Resource Planning and Development

100 100 100 50 100 100

Human Resources Management mba 1011 Human Resource Planning and Development mba 1012 Manpower Development for Technical Change. mba 1013 Practical-cum-Viva-Voce based on paper mba-1011, & mba-1012 mba 1005 Product and Brand Management OR mba 1009 Strategic Financial Management

DETAILED CURRICULUM
SEMESTER - I mba-801: Conceptual Foundations of Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To facilitate an understanding of various concepts, principles and functions of management.

Unit-I

Nature, Scope and Significance of Management; Role of Managers; Principles of Management; Scientific Management. Development of Management Thought Classical, Neoclassical and Contingency. Planning - Meaning and Importance of Planning; Planning Process; Considerations in Planning; Methods of Planning; Types of Plans; Decision Making - Concept and Techniques. Organising - Meaning and Importance of Organising. Process of Organizing, Principles of Effective Organisation; Key Elements in Organising Process: Departmentation, Decentralisation, Delegation; Authority Relationship - Line, Staff and Functional; Formal vs Informal Organisations. Motivation, Leadership and Communication - Concept and Significance of Motivation. Determinants of Behaviour; Maslow's Theory of Motivation; Expectancy Theory. Theory X and Theory Y. Meaning and Importance of Leadership; Leadership Styles; Qualities of Leadership. Communication Meaning, Significance, Barriers and Channels. Control and Management of Change - Managerial and Budgetary Control; Control Process; Control methods : Pre action Control, Steering Control and Post- action Control, Control Techniques. Management of Change - Concept and Process. Resistance to Change.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. 5. B.P. Singh and A.K. Singh B.P. Singh James Stouen, A.F. Freeman, R. Edward Fred Luthans, R.S. Dwivedi : : : : : Modern Management, Excel Book, N. Delhi. Management Concepts & Practices, Dhanpat Rai & sons, Nai Sarak, Delhi. Management, Prentice Hall of India, New Delhi. Introduction to Management, Mc Graw, Hill. Management - An Integrated Approach, National Publishing Co., Delhi.

mba-802 : Understanding Human Behaviour M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To facilitate an understanding of human behaviour and its varied determinants. Unit-I : Definition of Behaviour; Psychology in Historical Perspective - Behaviourism, Gestalt Psychology, Psychoanalysis; An overview of different branches of Psychology - Clerical, Industrial, Social, Experimental and Para Psychology. Perception - Meaning and Significance of Perception; Perceptual Organisation Laws of organisation; Perceptual Abnormalities - Illusions & Hallucinations. Person Perception. Learning - Meaning and Process; Types of Learning; Learning Theories Classical Conditioning, Operant Conditioning, Social Learning Theories. Problem Solving and Thinking. Motivation - Meaning and significance; Theories of Motivation, Motivational Dilemmas. Emotion - Meaning; Theories; Management of Emotion; Emotional Intelligence - Meaning, Significance and Assessment. Personality - Definition; types, Determinants and Assessment of Personality. Theories of Personality. Self-concept. Defensive Behaviour

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. Hilgard & Atkinson C.T. Morgan & King Baron R.N. Sharma : : : : Introduction to Psychology Introduction to Psychology Introduction to Psychology Foundations of Psychology

mba-803 : Executive Communication M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To develop written and oral communication skills.

Communication : Meaning, Purpose and Importance, Functions and Process. Language Skills : Listening, Speaking, Reading, Writing. Types of Communication: Oral, Written, Verbal and Non-Verbal, Problems in Communication. Channels of Communication : Formal Versus Informal, Factors in Grapevine Phenomenon. Communication and Decision-Making in Small Groups; Role of Groups; Characteristics of Small Groups, Teamwork : Nature and Significance. Communication within the Organisation : Memo Writing, Proposal Writing, Report Writing, Summerising, Office Orders, Circulars, Writing Notes, Preparing Agenda, Action Taken Report. Communication Outside the Organisation - Business Correspondence : Request for Quotations, Tenders, Orders, Drafting of Sales Letters, Circular Letters, Correspondence with Suppliers Regarding Complaints, Follow-up Letters.

Unit-II

Unit-III

Unit-IV

Unit-V

Mechanics of Writing: Punctuation, Abbreviations, Numbers, References. Effective Listening : Face to face Conversation, Telephonic Conversation, Interviews, Instructions, Dictation. Suggested Readings : 1. 2. 3. 4 Sinha, K.K. Pradhan, Homai, et al Paul, Rajendra and Korthalli, J.S. Murphy and Hilderbrandth : : : : Business Communication, Galgotia Publishing Company. Business Communication, Himalaya Publishing House. Business Communication, Sultan Chand & Sons. Business Communications.

mba-804 : Fundamentals of Accounting M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To develop conceptual understanding of the fundamentals of financial accounting system which processes transactions and other events through a book-keeping mechanism to prepare and understand financial statements.

Unit-I

Accounting as a Measurement Discipline, Accounting Concepts and Conventions; Nature, Scope, Functions and Limitations of Accounting. Role of Accounting in Society. Accounting Process : Journal and Ledger Leading to Preparation of Trial Balance Including Rectification of Errors. Bank Reconciliation Statement. Subsidiary Books. Capital and Revenue, Classification of Income, Expenditure and Receipts. Preparation of Final Accounts for Non-Corporate Entities with Adjustments. Bill of Exchange and Promissory Notes. Depreciation : Concept, Causes, Features, Objectives and Methods. Valuation of Stock. Computer and Accounting : Meaning, Features and Working of Computers. Role of Computer in Accounting; The Flow Chart, Computer Processes, Software packages for Accounting.

Unit-II

Unit-III Unit-IV Unit-V

: : :

Suggested Readings : 1. 2. 3. Pandey, I.M. Khan, M.Y. and Jain, P.K. D.K. Goyal : : : Management Accounting, Vikas Publications. Management Accounting, Tata McGraw Hill. New Delhi. Accounting

mba-805 : Fundamentals of Sociology M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To familiarise the students with basic concepts and theories of sociology.

Introduction : Nature and Scope of Sociology. The Methods of Sociology; Fundamental Concepts of Sociology. The Relationship Between Man and Society. Social Structure and Processes Social Structure: Meaning, Elements and Types; Social Institutions and Their Functions, Social Process: Co-operation, Conflict, Competition and Assimilation. Socialization and Social Action : Meaning of Socialization; Socialization as a Process of Learning; Stages and Agencies of Socialization. Social Action: Elements, Rationality of Means; Economic, Political and Religious Integration of Ends. Social Change and Institution: Meaning, Types and Factors in Social Change; Social Problems: Meaning, Causes and Remedies. Social Institution: Family, Religion and Marriage; Social Stratification in India. An Overview of Different Branches of Sociology. Basic Concepts of Industrial Sociology: Attitude Formation and Change. Morale Audit; Values and Norms; Power and Politics; Bureaucracy.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. Miller & Form Sheth (N.R.) Sachadeva, V.B. Mike O' Donnell : : : : Industrial Sociology Industrial Sociology in India Introduction to Sociology Introduction to Sociology

10

mba-806 : Computer Fundamentals M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of the course is to familiarize the students with the basics of the computers and their uses.

Unit-I

Fundamentals of Computers :Introduction to Computer Types (Analog, Digital and Hybrid); Characteristics of Computers; Evolution of Computers (History, Generation), Basic Components of a Computer, Their Functions and Interrelation; Stores Program Concept, RAM, ROM; Computer Hardware and Software and Firmware; Computer Languages, Types of Software, Processing of a Computer, Uses, Applications and Capabilities; Concept of Data Communication and Networking. Types of Computer Systems; Personal-Micro, Mini, Mainframe and Super Computer; Differences and Capabilities; Range of Applications.

Unit-II

Data Representation : Number Systems (Binary, Octal and Hexadecimal) and Their Inter-Conversions; Binary Arithmetic; Internal data representation; Organization of memories; Representation of Number (Fixed-point and Floating point); Representation of Alphanumeric Character Codes. Data Storage: Primary Storage; Addressing and Capacity; Types of Secondary Storage - Magnetic Tapes, Disks, Organisation Methods (sequential and direct); Floppy Disk Optical Disk; CD-ROM. Input/Output Devices: Tape/Discs/Diskettes, Lightpen, Mouse and Joysticks, Character Readers, VDU; Serial, Line-Printer Plotters. Operating System : Introduction to Operating System; Types of Operating Systems. Introduction to Text Processing via Word Processor, Introduction of Spreadsheet, its Types and Applications. Introduction to Text Processing via Word Processor, Introduction to Spreadsheet, its Types and Application.

Unit-III

Unit-IV Unit-V

: :

Suggested Readings : 1. 2. 3. 4. 5. Govindraju, S. Jain, V.K. Sinha, P.K. Nortron, Peter Ram, B. : : : : : Introduction to Computer Science Wiley, Eastern Ltd. Computers and Beginners Fundamentals of Computers DOS 5.0/6 Computer Fundamentals.

11

SEMESTER - II mba-811: Business Statistics M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To acquaint the students with the statistical techniques and their applications to business problems.

Statistics - Origin and Growth, Definition, Significance, Scope; Functions and Limitations of Statistics. Statistical Survey - Planning and Executing the Survey. Descriptive and inductive Statistics - an Introduction. Collection of Data - Types of Data, Methods of Data Collection, Interview and Questionnaire. Sources of Data Collection. Classification and Tabulation of Data: Meaning and Objectives; Types of Classification. Tabulation of Data, Parts of a Table, General Rules of Tabulation; Diagramatic and Graphic Presentation - Significance and Rules for Constructing Diagrams and Graphs. Measures of Central Tendency and Dispersion - Central Tendency: Mean Median, Mode, Geometric Mean, and Harmonic Mean. Dispersion: Range, the Mean Deviation, the Standard Deviation, Coefficient of Variation, Variance Lorenz Curve, Skewness. Correlation Analysis: Concept, Types and Significance; Karl Pearson's and Spearman's Coefficients of Correlation; Multiple and Partial Correlation. Regression Analysis - an Introduction.

Unit-II Unit-III

: :

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. 4. 5 Business Statistics by J. K. Sharma. Pearson Education, Delhi. Statistics an Introduction R.P. Hooda. MacMillian India Limited, New Delhi. Business Statistics by S.P. Gupta and M. P. Gupta. Sultan Chand and Sons, New Delhi. Statistical Method by S.P. Gupta. Sultan Chand and Sons, New Delhi. Fundamental of Statistics by S. C. Gupta. Himalaya Publishing House, Mumbai.

12

mba-812 : Business Mathematics M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To familiarise the students with a broad based knowledge of mathematics with focus on business application.

Theory of Sets: Meaning, Elements, Types, Presentation and Equality of Sets; Union, Intersection, Compliment and Difference of Sets. Venn Diagram; Cartesian Product of Two Sets, Application of Set Theory. Indices and Logarithms, Arithmetic, Geometric and Harmonic Progressions and their Business Applications; Sum of Squares and Cubes of First Natural Numbers. Permutations, Combinations, and Binomial Theorem Differential and Integral Calculus - An Introduction. (positive index).

Unit-II

Unit-III Unit-IV

: :

Matrices - Types, Properties, Addition, Multiplication, Transpose and Inverse of Matrix. Properties of Determinants; Solution of Simultaneous Linear Equations; Business Application of Matrices. Derivative as a Rate Measure. Elasticity as a Function. Price Elasticity of Supply. Price Elasticity of Demand, Income Elasticity of Demand. Marginal Costs and Revenues; Relation between Average and Marginal Cost.

Unit-V

Suggested Readings: 1. Sancheti, D.C. and : Business Mathematics, Sultan Chand & Kappor V.K. Sons, New Delhi. 2. Zameerudin, Quazi : Business Mathematics, Vikas Publishing Khanna, V.K. and House, New Delhi Bambri, S.K. 3. Reddy, R. Jaya Prakash : A Text book of Business Mathematics, and Reddy, Y. Mallikarjuna Ashish Publishing House, New Delhi. 4. Mongia : Mathematics for Business and Economics. 5. Raghavachari : Mathematics for Management.

13

mba-813: Business Laws M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To give an exposure to the students of some of the major commercial laws affecting the business.

Meaning of Law, its Significance and Relevance to Modern Civil Society. Indian Contract Act, 1872 : Meaning and Essentials of a Valid Contract, Performance of Contract, Termination of Contract. Contracts of Indemnity and Guarantee, Bailment and Pledge. Law of Agency. Sale of Goods Act, 1930: Essentials of a Contract of Sale, Condition and Warranties; Transfer of Title by Non-owners; Performance of the Contract of Sale. Unpaid Seller - his Rights. Elements of Company Law : Nature and meaning of company; Promotion and incorporation of a company: Memorandum of Association, Articles of Association; Board of Directors. Indian Partnership Act, 1932 : Meaning and Nature of Partnership Types of Partnership; Partnership Deed, Rights and Duties of Partners.

Unit-II Unit-III

: :

Unit-IV

Unit-V

Suggested Readings : 1. 2. Gulshan (S.S.) Aggarwal, S.K. : : Business Law, New Age Int. Publication. Business Law, Galgotia Publications.

14

mba-814 : Business Economics M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I : To introduce basic concepts, analytical tools and theories of business economics.

Introduction to Business Economics: Nature and scope of business economics; Nature of business decisions making; Objectives of a Firm. Profit maximisation as the Goal of Corporate Firms. Limitations of Economic Theories. Concept of Demand; Types of Demand; Factors Affecting Demand; Law of Demand; Concept of Elasticity of Demand; Measurement of Elasticity of Demand and its Implications in Decision Making Process; Introduction to Demand Forecasting - its Role, Types and Methods. Production and Cost Analysis; Meaning of Production; Production Technology; Production Function, Least Cost Combination of Inputs; Factor Productivities and Returns to Scale, Cost Concepts, Determinants of Cost, Cost Output Relationship. Pricing under Different Types of Market Structures i.e. Perfect, Monopoly, Monopolistic and Oligopoly; Introduction to Capital and Investment Decisions; Methods of Evaluating Various Investment Decisions. Alternative Theories of Firm's Behaviour; Profit analysis; Product Market Analysis; Money Market Analysis.

Unit-II

Unit-III

Unit-IV

Unit-V

Suggested Readings : 1. 2. 3. Mote Paul & Gupta Varshney, R.L. & Maheshwari, K.L. Dwivedi, D.N. : : : Managerial Economics Managerial Economics Managerial Economics

15

mba-815 : Database Management System M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To inculcate the knowledge of Data Base & their effective usage in managerial Decision making. Unit-I Introduction to Database System, Concepts, Advantages, Disadvantages, Types, Architecture of Database System. Schema, Subschema, Components of Database System. Roles of Database Administrator, Entity, Attributes, E-R Diagram, Entity-Relationship (One-To-One, One-To-Many, Many-To-Many). Data Models: Hierarchical, Network, Relational. Functional Dependency, Normalization. Transitive Dependency, Multi-valued Dependency,

Unit-II Unit-III Unit-IV Unit-V

Database Security, Concurrency.

Suggested Readings: 1 2. 3. Database Management System Database Management System Database Management System : : : Elmasri Navathe James Martin C. J. Date

mba-816 : Term Paper Presentation (Based on On-Job Training) M.M.

50

16

SEMESTER - III mba-821 : Environment Management and Law M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: To familiarise the students with same environmental issues. Unit-I: Unit-II: Unit-III: Unit-IV: Unit-V: Environment Management Meaning, Nature and Scope. Ecological Systems and Environmental Systems. Components of the Eco-System. Man and Ecosystem and Environmental Systems. Conservation and Management. Eco-Friendly Business Corporate Social Responsibility, Green Marketing, Environment Ethics. Approaches for Environmental Management Management Based on Standards, Management Based on Best Practicable Means, Other Measures for Environment. Major Provisions of the Environment (Protection) Act, 1986. Environment Audit.

Suggested Readings: 1. G.N. Pandey: Environment Management Vikas Publications

17

mba-822: Cost Accounting M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective : The objective of the course is to provide knowledge of basic concepts to the students in cost accounting. Unit-I: Introduction : Limitations of Financial accounting, Meaning, Definition, Objectives, Advantages of Cost Accounting. Difference between Cost Accounting and Financial Accounting. Objections Against Cost Accounting. Installation of a Costing System. Difficulties in Installing a Costing System. Cost Units and Cost Centers. Methods of Costing: Job, Contract, Batch, Process, Unit, Operating and Multiple Costing. Types of Costing : Uniform Costing, Marginal Costing Historical Costing. Analysis and Classification of Cost. Cost sheet and its Preparation. Items Excluded from cost books Materials control : Meaning, Need for Control, Purchasing and Function of Purchase Department. Purchase Procedure. Stores Control: Maximum Level, Minimum Level, Safety Level, EOQ, Material Records, Stores Ledger, Perpetual Inventory System, Continuous Stock- taking. Labour Cost, System of Wage Payment, Time Wage System and Piece Rate System. Premium and Bonus Plans. Overheads their classification Function-Wise, Elements-Wise, Behavior-Wise Classification and its use. Factors in Selection of Methods of Overhead Rate for Factory. Miscellaneous Items in Overheads: Interest on Capital, Depreciation, Contribution to Staff Provident Fund, Packing, Income Tax, Discount Received, Debts, Night Shift Bonus, Cost of Defectives, Advertising Expenses and Bonus etc.

Unit-II:

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. B.M. Lall Nigam & G.L. Sharma : Cost Accounting Maheshwari & Mittal : Cost Accounting Manash Dutta : Cost Accounting, Pearson India

18

mba-823: Indian Macro Economic Environment M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: The main objective of this course is to apprise the students of Economic Policies of Government of India and to help them understand the parameters of Indian Macro Economic Environment. Unit-I :Economic Roles of Government - Planning, Entrepreneurial, Regulatory & Promotion, Major Problems of Indian Economy - Economic Growth, Poverty, Population and Unemployment. Unit-II : Unit-III: Industrial Policy, Monetary Policy and Fiscal Policy in India. Small Scale Industries : Meaning, Role and Problems, Role of Public Sector Enterprises in Indian Economy, Concepts of Liberalisation, Privatisation, Globalisation and Disinvestment. India's International Trade, Exports & Imports, Balance of Payment, EXIM Policy, Inflation in India. India and World Economy, Role of WTO, IMF & World Bank, Trends of National Income & Per Capita Income in India, Relative Importance of Agriculture, Industry & Service Sector.

Unit-IV: Unit-V :

Suggested Readings: Indian Economy- Ruddar Dutt & K.P.M. Sundaram Indian Economy-Mishra & Puri Business Environment-Francis Cherunilam Business Environment-K. Ashwathapa

19

mba-824: Corporate Law M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: Unit-II: Unit-III: The objective of this paper is to acquaint the students with major provisions of the Company Law, 1956.

Evolution of Company Law in India. Company : Meaning, Salient Features, Forms of Company. Difference between a Company and Partnership. Formation of Company : Promotion, Position of Promoters and their Remuneration, Duties and Liabilities. Registration of companies. Memorandum of Association : Meaning, Contents and its Alteration. Doctrine of Ultra vires. Articles of Association : Meaning, Contents, and its Alteration. Principle of Constructive Notice. Prospectus and its Contents. Liability for Mis-Statement. Shares and Share Capital. Members and Shareholders. Company Meetings and Proceedings. Managerial Remuneration. Power, Duties, Liabilities and Meetings of Directors.

Unit-IV: Unit-V:

Suggested Readings: 1. Avtar Singh : Company Law 2. S.C. Kucchal : Company Law

20

mba-825: Elements of Marketing M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to familiarise the students with the basic functions and processes of Marketing. Unit-I: Marketing- Definition, Nature & Scope, Various Concepts of Marketing, Marketing Mix, STP (Segmenting, Targeting & Positioning) Approach to Marketing, Marketing Environment. Unit-II: Unit-III: Product-Meaning, Levels, Product Mix, New Product Development, Product Life Cycle, Branding & Packaging. Pricing- Objectives, Methods & Policies, Promotion Mix- An Introduction to Advertising, Sales Promotion, Personal Selling, Direct Marketing & Public Relations. Distribution Channels- Planning & Management, Retailing, Wholesaling, Physical Distribution & Logistics Decisions. Selected Applications: International Marketing, Marketing Research & Information System, Marketing on Web.

Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. 4. 5. Marketing Management by Philip Kotler. Marketing Management by E.J. McCarthy. Marketing Management by Ramaswamy and Namakumari. Marketing Management by J. C. Gandhi Marketing Management by Arun Kumar, Vikas Publishing House.

mba-826: Term Paper Presentation (Based on On-Job Training)

M.M. :

50

21

SEMESTER - IV mba-831: Basics of Finance M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Unit-I: To familiarise the students with the basics of finance.

Definition and Importance of Finance Function, Functions of Finance, Distinction between Accounting Function and Finance Function, Definition and Functions of Financial Management, Objectives of Financial Management, Organisation of the Finance Function. Meaning, Characteristics and Need for Financial Planning in Business Concerns, Factors to be Considered in Drafting a Financial Plan. Meaning of Capitalisation and Theories of Capitalisation. Over-Capitalisation and Under-Capitalisation. Sources of Long-term, Medium term and Short-term Finance, Capital Structure, Objectives of Capital Structure and Characteristics of an Optimal Capital Structure. Concept of Cost of Capital, Importance of Cost of Capital in Managerial Decision Making, Computation of Cost of Capital, Concept of Average Cost of Capital. Definition and Importance of Capital Budgeting, Methods for Evaluating the Capital Investment Proposals, Time Value of Money.

Unit-II:

Unit-III: Unit-IV: Unit-V:

Suggested Reading: 3. 4. 5. I.M. Pandey : Financial Management S.C. Kuchal : Financial Management M.Y. Khan : Financial Management

22

mba-832: Management Accounting M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: To make students understand the applications of accounting for managerial functions.

Definition, Characteristics and Scope of Management Accounting, Functions of Management Accounting, Management Accounting as a Tool of Management, Distinction Between Financial Accounting and Management Accounting. Meaning of Budget and Budgetary Control, Objectives of Budgeting, Types of Budgets for Effective Control, Meaning & Functions of Cash Budget. Nature and Importance of C-V-P Analysis, Break-even Analysis, Significance and Limitations of Break even Analysis. Concept of Marginal Costing. Distinction between Marginal Costing and Standard Costing, Advantages and Disadvantages of Marginal Costing. Meaning and Importance of Reporting to Management, Types of Reports, Principles of Reporting.

Unit-II: Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. I.M. Pandey : Management Accounting Manmohan Goyal : Management Accounting

23

mba-833: Production Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: The basic objective of this course is to familiarise the students one of the important functional areas of Management i.e. production.

Production - Definition, Nature, Scope and Importance, Production as a Functional Area of Management, Types - Job, Batch and Flow Production, Continuous and Intermittent Production. Plant Location and Layout - Need, Meaning and Types of Plant Location and Layout. Production Forecasting - Concept, Importance and Methods. Production Planning and Control. Method Study - Concept, Application, Procedure. Relevance of Forms, Charts and Reports in Method Study. Time Study - Concept, Application, Procedure, Determination of Standard, Actual and Normal Time, Performance Rating, Work Sampling.

Unit-II: Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. Buffa, E.S. : Modern Production Management Mayer, Raymond R. : Production & Operations Management Goel, B.S. : Production Management

24

mba-834 : Management Information System M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective : Unit-I : Unit-II : Unit-III: Unit-IV: Unit-V : The objective of the Course to acquaint the students with Information Systems Management.

MIS - Definition, Nature, Scope, System Development Life Cycle Information Sources, Types, Identification and Analysis. Characteristic, Information Search, Query

Systems Analysis and Design, Role of System Analyst, Types of System On-line Information Sources - Definition, Needs, Purpose and Techniques of Searching, Information Sources on Internet and Their Access. Selected Application : Brief Introduction to

Marketing Information System Personnel Information System Accounting Information System Suggested Readings: 1. Management Information System : Jerome Kanter 2. Management Information System : Laudon C. Laudon 3. Management Information System: James O Brien

25

mba-835: Basics of HRM M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be Five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt Five questions in all, selecting one from each unit. Course Objective: Unit-I: Unit-II: Unit-III: Unit-IV: Unit-V: The objective of this course is to familiarise the students with the basic functions and processes of Human Resource Management.

HRM: Historical Development; Definition, Objectives, Scope, Significance and Functions; Human Resource Planning. Recruitment : Process, Sources, Methods and Techniques; Selection: Process, Tests, Interview; Placement. Training: Process, Principles, Methods, Types; Training need Assessment and Process Evaluation; Development: Nature, Process, Methods, Techniques and Evaluation. Compensation Management: Wages, Salaries, Incentives, Fringe Benefits, Bonus; Job Evaluation; Performance Appraisal; Grievance Handling. HRD : Concept, Benefits; Career Planning and Development; Counselling; Industrial Relations: Concept, Trade Unionism; Workers Participation in Management.

Suggested Readings: 1. 2. 3. 4. 5. R.S. Dwivedi : Personal Management in Indian Enterprises. Armstrong, M.A. : Handbook of HRM Practices Aswathappa, K.:Human Resource & Personal Management: Text and Cases Dessler, G. : Human Resource Management Monappa, A. : Managing Human Resources Term Paper Presentation (Based on On-Job Training) M.M. : 50

mba- 836

26

SEMESTER - V mba- 841 Purchasing and Materials Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: the objective of this course is to acquaint the students with concepts of purchasing and Material Management issues from managerial perspectives. Unit-I: Purchasing Concept, Significance & Role Purchasing Cycle its Significance, Purchasing as a Profession.

Unit-II Type of Purchasing Role of Purchase Department. Purchasing Department in Relation with Other Functional Departments Marketing, Finance, HRM Unit-III Material Management-Concept, Aims & Scope. Organization of Material Function. Environmental Factors Affecting Material Functions. Material Cycle. Economics of Material Management. Material Planning-a Brief Introduction. Procurement Decision Make-buy, Lease. Vendor Analysis-Identification, Negotiations, Purchasing, Difficulty in Maintaining Relations, Vendor Rating. Material Handling & Transportation.

Unit-IV

Unit-V Value analysis Concept of Value, Techniques and Applications. Measuring Material Management Performance. Recent Trends in Material Management. Future of Material Management Standardization and Simplification Task. Suggested Reading: 1. 2. 3. Purchase & Material Management Purchase and supply Management Purchasing and Material Management P. Gopalakrishnan. Donald W. Dobler. David N. Burt Dean S. Ammer.

27

mba- 842

Quantitative Techniques for Business Management M.M. Internal External Time

: : : :

100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concept of operational research as applicable in business management and business applications of quantitative techniques. Unit-I Probability Theory: Basic Concepts and Approaches; Addition and Multiplication Rules; Bayes Theorem. Probability Distribution: Meaning and Types; Characteristics and Applications of Binomial, Poisson and Normal Distributions. Unit-II Sampling: Definition, Need, Significance and Methods of Sampling. Statistical Estimation and Testing: Meaning and Various Related Concepts, Large and Small Sample Tests z test, t-test, F test and 2 (Chi-Square) Tests. Correlation and Regression Analysis - two Variables only. Unit-III Operations Research: Definition, Meaning, Nature, Significance, Characteristic and Methodology of Operations Research. Linear Programming Problem: Meaning and Assumptions: Problem Formulation and Solution by Graphical & Simplex Methods. (Elementary Problems only). Transportation Problem with elementary applications. Assignment Problem. PERT/CPM. Decision Theory: Decision Making Under Certainty, Risk and Uncertainty.

Unit-IV

Unit-V Inventory Management: Introduction, Types of Inventories, Inventory Decisions, Inventory Management System, Meaning of Safety Stock. Simple Numerical Problems on Inventory. Replacement Theory: Meaning, Determination of Optimal Replacement Period, Determination of Minimum Coverage Cost, and Replacement of Items simple applications. Suggested Readings: 1. Business Statistics by Amir D. Aczel and J. Sounderpandian. Tata McGraw Hill Publishing Company Limited, New Delhi. 2. Statistics for Business and Economics by R.P. Hooda. MacMillian India Limited, New Delhi. 3. Statistics for Management by Richard I. Levin and David S. Rubin. Prentice Hall of India Private Limited, New Delhi. 4. Introduction to Management Science by William J. Stevenson. IRWIN, Sydney, Austrialia. 5. Quantitative Techniques in Management by N. D.Vohra.Tata McGraw Hill Publishing Company Limited, New Delhi. 6. Principles of Operation Reasearch, with applications to Managerial Decisions by Harvey M Wagner. Prentice Hall of India Private Limited, New Delhi.

28

mba- 843

Entrepreneurship Development M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of entrepreneurship, focus areas in the development of entrepreneur. Unit-I Entrepreneurship meaning and significance, relationship between entrepreneurship development and economic development, characteristics, qualities and prerequisites of an entrepreneur, role of entrepreneurship in India. Unit-II Economic, social and psychological need for entrepreneurship, problems associated with entrepreneurship in India, role of innovation and creativity in entrepreneurship. Unit-III Unit-IV Role of Government, promotional agencies and institutions in entrepreneurship development, incentives and various financial schemes available for entrepreneurs. New venture development-methods and procedures. New venture life cycle, environmental factors affecting a new venture, overcoming hurdles in new venture development.

Unit-V Feasibility study firm location analysis, market potential and demand analysis, cost and working capital analysis, profit and tax planning. Suggested Readings: 1. 2. 3. A.N. Desai Rajiv Jain Peter Drucker : : : Entrepreneur & Environment Planning a Small Scale Industry Innovation and Entrepreneureship

29

mba- 844

Business Research M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts and basics of research methodology. Unit-I Research meaning, nature, scope in business. Research process, identification of problem, formulation of hypothesis, inference process, scientific methods of research. Recent trends in usage of research in Indian corporate sector. Unit-II Unit-III Unit-IV Research design-nature, significance, types. Ethical issues in research, research agencies. Sources of data collection- nature and types, sampling techniques nature and types brief, introduction to scaling and measurement techniques. A brief introduction to factor analysis, conjoint analysis, cluster analysis and multidimensional scaling.

Unit-V Analysis and interpretation- editing, coding and tabulation of data. Business research reports-format, criterion for judgment of good research report. Suggested Readings: 1. 2. 3. Cooper and Sindler C.R. Kothari G.C. Bery : : : Business research methods. Research Methodology. marketing Research

30

mba- 845

Services Marketing M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of services marketing, focus areas in the services marketing. Unit-I Services Meaning, Types, Characteristics. Difference between Physical Goods and Services. Reasons for Growth of Services Sector. Marketing of Services-Conceptual Framework. Unit-II Environment for Marketing of Services, Marketing Mix in Services. Designing Service Marketing Strategy. Unit-III Unit-IV Services Consumer Behaviour, Segmenting, Targeting and Positioning (STP) Approach in Service Sector. Service Quality, Customer Satisfaction and Relationship Marketing, Internal and External Service Marketing, International and Global Strategies in Services Management.

Unit-V Selected Application of Services Marketing- Financial, Tourism, Consultancy & Marketing Research Services. Suggested Readings: 1. Ravi Shanker 2. 3. 4. 5. 6. S. N. Zha Phillip Kotler R.D. Aggarwal

: : : :

Service Marketing Service Marketing Marketing for Non-Profit Organization. Organization and Management. Service Marketing Service Marketing

Christopher Lovelock : M.K. RamPal, : S.L. Gupta

31

mba- 846

International Business M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of international business, focus areas in the international trade and globalisation trends. Unit-I Conceptual Framework of International Business, Nature; Importance; Growth of International Business. Modes of International Business. Theories of International Trade-Absolute and Comparative Cost Theory, Leintoff Paradox. Unit-II Forces of Globalisation need, ways to Enter in International Business. Environmental Factors in International Business- Cultural, Political, Legal and Economic. Unit-III Institutions in International Business: Rationale for Govt. Intervention. Forms of Trade Control, Impact of WTO, Economic Integrations (NAFTA, EEC, Commodity Agreements). Internationalization Process. Multinational Enterprise: Meaning, Types of MNEs , Impact of MNEs, International strategies- Geographical, Collaborative & Control Strategy.

Unit-IV

Unit-V Human Resource Management : Concept, International Development of Managers, HRM in the Internationalization Process. Suggested Reading : 1. 2. 3. 4. 5. 6. Anant R. Nagandhi Sundram and Black Daniel and Radcbough S. Shiva Ramu Taggart & Modermott Robinson D. Richard : : : : : : International Management International Business Environment. International Business International Business International Business International Business Management

mba- 847

Term Paper Presentation (Based on On-Job Training) M.M. : 50

32

SEMESTER - VI mba- 851 Project Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of project management in managerial perspective. Unit-I Concepts of Project Management : Concept of a Project; Categories of Projects; Project Life Cycle Phases; Project Management; Concepts; Tools and Techniques for Project Management; The Project Manager; Basic Education for a Project Manager; Roles and Responsibilities of Project Manager; Project Manager as a Profession; Summary. Unit-II Establishing the Project: Scope, Time, Cost and Performance Goals; Feasibility Report; Financing Arrangements ; Preparation of Cost Estimates; Finalization of Project Implementation Schedule; Evaluation of the Project Profitability; Appointing a Project Manager; Fixing the Zero Date; Summary. Unit-III Organizing Human Resources and Contracting : Delegation; Project Managers Authority; Project Organization; Accountability in Project Execution of Contractors; Team Building; Summary. Organizing Systems and Procedures for Project Implementation; Working of Systems; Design of Systems; Project Work System Design; Work Breakdown Structure (WBS); Project Execution Plan (PEP); Project Procedure Manual; Project Control System; Planning, Scheduling and Monitoring; Monitoring Contracts; Project Diary; summary.

Unit-IV

Unit-V Project Direction, Coordination and Control : Project Direction; Communication in a Project; Project Coordination; Project Control; Scope/Progress Control Performance Control; Schedule Control; Cost Control ; Summary. Suggested Readings: 1. 2. 3. S. Chaudhary Harvery Maylor Bob Goel : : : Project Management Project Management Project Management

33

mba- 852

Marketing Communication M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with marketing communication aspects Unit-I Communication Meaning, Process, Significance in Organization, Integrated Marketing Communication, Marketing Communication Mix, Nature of Different Marketing Communication tools, Organizing and Managing Marketing Communication. Unit-II Advertising as a Tool of Marketing Communication, Definition, Objectives and Functions of Advertising, Social Economic and Legal Aspects of Advertising, Advertising Agency vs. Advertising Department. Unit-III Unit-IV A detailed study of 5 Ms of advertising Mission, Money, Message, Media & Measuring Advertising Effectiveness, Different Components of five Ms Sales Promotion and Personal Selling as Tools of Marketing Communication, Types of Sales Promotion, Strategic Issues in Designing Sales Promotion Program, Personal Selling Process. Strategic Issues in Designing Personal Selling Program.

Unit-V Direct marketing and Public Relations as Tools of Marketing Communication, Modern Tools of Direct Marketing, Developing Integrated Direct Marketing Program, Different Activities of Public Relations Department, Planning and Managing Public Relations. Suggested Readings : 1. 2. 3. 4. 5. 6. 7. Philip Kotler Blythe & Blythe Boyd, Newman Sandage & Fryburger Schaltz, Don and William E. Roman. Belch & Belch : : : : : : : Marketing Management, Prentice-Hall of India Marketing Communication, Pearson Education India, New Delhi Advertising : Select readings Advertising Theory and Practice, AITBS Publishers Sales Promotion Management Integrated Direct Marketing. Advertising & promotion, TMH

34

mba- 853

Export Documentation and Procedures M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of documentation related to exports and basic procedures Unit-I Export Promotion- Meaning and Significance, Institutional Infrastructure for Export Promotion in India, Legal Environment for Export Business, Indias Export Trade and Current Trends, Problems Faced by Indian Exporters. Unit-II Key Documents Used in Exports-Commercial Invoice, GR form, Letter of Credit, Bill of Exchange, Shipping Bill, Bill of Lading etc. Common Problem in Documentation. Unit-III Unit-IV Unit-V Processing of an Export order- a Detail Study of Different Stages, Different Parties and Acts Involved in Processing of an Export Order. Export Finance- Pre-shipment and Post Shipment Finance, Different Financing Facilities Available for Exporters, Role of EXIM Bank in Export Financing. Quality Control and Pre-shipment Inspection, Management of Risk in Export Marketing.

Suggested Readings: 1. 2. 3. 4. 5. 6. P.K. Khurana Varshney & Bhattacharya Pepsi Handbook of India Export T.A.S. Balagopal D. C. Kapoor Acharya Jain : : : : : Export Management International Marketing Export Management, Himalya Publishing House Export Management, Vikas Publishing House Pvt. Ltd. Export Import procedures & Documentation, Himalya Publishing House

35

mba- 854

Total Quality Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of total quality management, Managerial perspective TQM in business organizations. Unit-I Introduction: Concepts of Quality, Total Quality and Total Quality Management. Evolution of Quality Management. Designing Organization for Quality. Quality Policy and Cost of Quality. Unit-II Contribution of TQM Gurus: WE Deming, Joseph M. Juran, Philip Crosby, Armand V. Feigenbaum and Kaoru Ishikawa. Unit-III Unit-IV Quality Planning: Understanding Customers and Their Needs. Quality of Purchased Materials : Determination and Description. Value Analysis. Statistical Quality Control: Meaning and Need Control Charts: Procedure and Types: X chart R-Chart O-chart, C-Chart, P-Chart (Fraction Defective). Advantages and Disadvantages of Statistical Process Control.

Unit-V Quality Teams, Quality Audit, ISO 9000, Business Process Reengineering, JIT. Suggested Readings: 1. 2. 3. Juran, J.M. and Gryna, Frank M Besterfield, Dale H, et al Sharma, D.D. : : : Quality Planning and Analysis Tata McGraw Hill, New Delhi Total Quality Management, Pearson Education, New Delhi Total Quality Management, Sultan Chand & Sons, New Delhi

36

mba- 855

Human Resource Development M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with aspect of HRD as applicable in Business enterprise. Unit-I Introduction to HRD : Definition, Aims and Activities of HRD. The strategy of HRD, Contribution of HRD in India Unit-II Training and Development: Definition and Significance of Training and Development. Training Needs and Objectives, Nature of Management Development. Methods and Techniques of Management Development. Evaluation of Training and Development. Unit-III Performance Management: the Nature and Significance of Performance Management. The Process of Performance Management. 360 Degree Feedback. Monitoring and Evaluating Performance Management. Performance Appraisal/Management in India. Career Management and Counselling : Definition and Aims of Career Management the Process of Career Management. Indian Perspective on Career Development. The Meaning and Role of Counselling. Forms of Counselling. Indian Perspective on Counselling.

Unit-IV

Unit-V Organization Development (OD) and Empowerment: Definition and Objectives of OD. Prerequisites to OD, Steps in OD, Meaning and Significance of Empowerment. Prerequisites to Empowerment. Process of Empowerment. Empowerment Programs in India. Suggested Readings: 1. 2. 3. 4. 5. Rao, T.V and P.F. Pereira Rao, T.V. Kandula, S.R. Armstrong, M. Dwivedi, R.S. : : : : : Recent Experiences in Human Resource Development in India HRD in the New Economic Environment Strategic Human Resource Development A Handbook of Human Resource Management Practice Human Resource development in Indian Enterprises

37

mba- 856

Vyavharik Hindi

38

mba- 857 mba- 858

Term Paper Presentation (Based on On-Job Training) M.M. Comprehensive Viva-Voce M.M. : 50 : 50

39

SEMESTER - VII mba- 861 Strategic Management M.M. Internal External Time : : : : 100 30 70 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: Strategic Management- Meaning, Historical Development, Nature, Scope and Significance. Strategic Management Model, Strategic Intent, Vision, Mission, and Objectives. Unit-II: External Environmental Appraisal: Meaning, Significance and Forces. Environmental Scanning: Process and Techniques. Corporate Appraisal- Meaning, Process, Significance & Techniques. Strategy Alternatives and Choices: Stability Strategy, Growth Strategy, Retrenchment Strategy and Combination Strategy, Strategic Alliances. Strategic Choices Models- BCG Matrix, GE- Model, Strategic Implementation: Relationship between Formulation and Implementation Strategy Implementation Process, Management and Others Issues in Strategy Implementation. Unit-: Functional Strategies- An Overview: Strategy Evaluation and Control - Process and Methods. Corporate Social Responsibility. Suggested Readings: 1. H. Igor Ansoff 2. William Glueck 3. 4. 5. 6. 7. Azhar Kazmi R.M. Srivastava Gerry Johnson and Kevan McCarthy Daniel J. Ghosh PK The main objective of the course is to acquaint the students with various issues pertaining to strategic thinking and management.

Unit-III:

Unit-IV:

Corporate Strategy, McGraw Hill, New York. Strategic, Formulation and Management Action, McGraw Hill, New York (Ist edn.) Business Policy and Strategic Management, Tata McGraw Hill, New Delhi. Management Policy and Strategic Management, Tata McGraw Hill, New Delhi. Exploring Corporate Strategy Text and Cases, Scholes Prentice Hall of India, New Delhi. Business Policy and Strategy, A.I.T.B.S., New Delhi. Business Policy, Sultan Chand & Sons, New Delhi.

40

mba-862

Economic Aspects of Indian Constitution Max. Marks External : Internal Time : 70 : : 100 30 3 Hours.

Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objectives The basic objective of this course is to make the students to understand the major provisions of the Indian Constitution which effect the business & Indian economy. Unit-I Definition of a Constitution: Supreme Law of the Land. Objective of Constitution Preamble to the Constitution of India. Concept of Fundamental & Human Rights in India. Basic Principles of Interpretation of Law. Right to Equality Discrimination to Affirmative Actions. Concept of Liberty Negative & Positive Liberty. Freedom under Article 19 of the Constitution. Right to Education; Employment and Right against Exploitation. Concept of a Welfare State. Directive Principles under the Constitution of India relating to Welfare State. Rights of a citizen in a Modern Welfare State and Liberalized Economic Environment. Fundamental Duties of Citizens. Form of Government Under the Constitution of India. Legislative Procedure in India, Executive Control Over the Legislation. Public Opinion and the Role of the media. The Role of the Judiciary.

Unit-II

Unit-III

Unit-IV

Unit-V Indian federation Co-operative Federalism. Distribution of Legislative & Financial Powers. Freedom to Carry on Business, Trade etc. The Role of the CAG. Suggested Readings : 1. 2. V.N. Shukla D.D. Basu Constitution of India Introduction to the Constitution of India 50

mba 863

Term Paper Presentation (Based on On-Job Training) M.M. :

41

mba-864

Consumer Behaviour Max. Marks External Internal Time : : : : 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: Meaning, Nature, Scope and Historical Developments of Consumer Behaviour, Consumer Behaviour as a Discipline, Framework for Consumer Decision-Making Process, Importance of Study of Consumer Behaviour for Marketers. Unit-II: Unit-III: Unit-IV: Unit-V: Psychological Factors Affecting Consumer Behaviour and Their Implication for Marketers, Perception, Motivation, Learning, Personality and Self- Concept. Cultural, Social and Economic Factors Affecting Consumer Behaviour, Consumer Attitude Formation and Change. Group, Family and Life Style Influences on Consumer Behaviour. Diffusion of Innovation, Adaptation process, and Opinion Leadership. The objective of this course is to impart the knowledge to students regarding consumers behaviour and its implications for marketers.

Suggested Readings: 1. 2. 3. 4. 5. 6. Schiffman L.G. & Kanuk, L.L. Stuart Henderson, Britt Benett Peter D. & Kassarjan, Harold H. Engel, James , Kollat, DT & Miniard, PW David L. Loudon Del L. Hawkins Consumer Behaviour, PHI, New Delhi. Consumer Behaviour in Theory and in Action. Consumer Behaviour, PHI, New Delhi. Consumer Behaviour, Silligrade Dryden Press, Consumer Behaviour, Tata McGraw Hill, New Delhi. Consumer Behaviour, Tata McGraw Hill, New Delhi.

42

mba-865

Sales and Distribution Management Max. Marks External Internal : Time : : 30 : 100 70 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: The field of Sales Management, The Nature and role of the sales managers Job, Sales Organisation Purpose, Principles and Structure. Unit-II: Management of Sales Force: Recruiting, Selecting, Training and Development, Motivating and Compensating Sales Force, Sales Meetings and Contests, Evaluation and Supervision of Salesmen. Controlling the Selling Efforts: The Sales Budget and Budgeting Procedure, Quota Setting and Administering, Sales Control and Cost analysis. Physical Distribution- Nature and objectives, Order Processing, Warehousing, Inventory and Transportation Decisions, Responsibility for Physical Distribution. Distribution Administration: Organisation, Performance Measurement and Reporting. Planning, Audit and Control, The objective of this course is to make students understand the issues and intricacies of sales and distribution function in business.

Unit-III: Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. 4. Logistics and Supply Chain Management Logistics Management Marketing Management Sales Management Martin Christopher, Pearson Education Asia, New Delhi. Booer Sox and clos, TMH, New Delhi. Philip Kotler , Pearson Education Asia, New Delhi. Still, Cundiff and Govini, PHI, New Delhi.

43

mba-866

International Marketing Management

Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to orient the students to the problems of international business dealing from the modern marketing point of view. Efforts will be made to deal with those aspects of marketing, which are unique to international business dealings. Course Outlines Unit-I: International Marketing; Definitions, Meaning, Nature and Scope of International Marketing, Reasons and Motivations underlying International Business, basic Modes of Entry, Process of International Marketing, domestic marketing versus International Marketing, Benefits of International Marketing. Unit-II: International Marketing Environment: Cultural Environment, Political Legal Environment and Economic Environment for International Marketing. Unit-III: International Market Selection and Segmentation; Factors, Influencing, International Market Selection and Segmentation, Process of Market Selection, Selection Strategies, International Marketing Planning and Control: Developing an International Marketing Plan, Issues and Framework for International Market Planning, International Marketing Control and Control Sequence. Unit-IV: International Marketing Mix; International Product Policy and Planning in the International Product Mix, Branding, Labeling, Packaging and Organisation of Product Warranties and Services, International Pricing Policy; Pricing Strategy. The Process of Price Setting, Pricing Decisions, Information for Pricing Decisions. Unit-V: International Advertising; International Advertising Strategy, Elements of Advertising Strategy, Media Strategy, International Distribution Management: International Distribution Policy, Selecting Distribution Channels. Suggested Readings: 1. Vern Terpestra & International Marketing, South Western Publishing. Ravi Sarathy 2. R.L. Varshney and International Marketing: An Indian Perspective, Sultan B. Bhattacharyya Chand & Sons, New Delhi. 3. Sak Onkvisit and International Marketing: Analysis and Strategy, John Shaw Pearson Education, New Delhi. 4. Warren, J. Keegan Global Marketing Management, Pearson Education, New Delhi. 5. Philip R. Cateora & International Marketing, Tata McGraw-Hill Publishing John L. Graham Ltd., New Delhi. 6. Kirpalani V.H International Marketing, Pearson Education, New Delhi. 7. P.K. Vasudeva International Marketing Marketing, Excel Books, New Delhi. mba 867: Practical cum-viva-voce based on paper M.M. 50 mba 864, mba 865 & mba 866

44

mba-868

Working Capital Management Max. Marks External Internal Time : : : : 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: The concept of Working Capital; Nature of Asset growth, Patterns of Financing, a decision process, Risk versus Return in Current Asset Management Towards an Optimal Policy, Analysis of Working Capital of a concern. Unit-II: Management of Cash and Marketable securities: Motives for holding Marketable Securities, Choice of Securities, Alternative Strategies. Issues in Management of Cash, Cash Budgeting Methods and Models. Management of Receivables: Nature of Receivables, Cost of Maintaining Receivables, factors affecting size of receivables, Policies for managing accounts receivables, Determination of Credit Policy and Credit Standards. Credit Evaluation of Customers. Management of Inventories; Meaning, Types, Classification, Techniques and Tools, Costs associated with inventory. Financing Current Assets: Controlling Liquidity, Role of Liquidity in Financial Management, Measurement and Determinants of Liquidity, Management of Current Liabilities. Sources of Working Capital, Pattern of Working Capital Management in India with special reference to Government Policies. Financial Decision Making Concepts, Problems and Cases. Fundamentals of Financial Management, Harcourt Asia Pvt. Ltd., Singapore. Financial Management. Foundations of Financial Management. Financial Management. Financial Management, Vikas Publishing House, New Delhi. Financial Management, T.M.H., New Delhi. Working Capital Management, Himalaya Publishing House, New Delhi. The objective of this course is to acquaint the students with the problems of working capital management.

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. Hampton J. John 2. 3. 4. 5. 6. 7. 8. Brigham, Gugene F. Wright Block and Hurt K.M. Upadhayaya I.M. panday Prasana Chandra Bhalla VK

45

mba-869: Foreign Exchange Management Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The objective of this course is to provide the basic knowledge about the foreign exchange dealing including exchange rate determination and exchange risk management. Course Outlines Unit-I: Introduction to Foreign Exchange, Foreign Exchange Market: Nature, participants and structure. Foreign exchange quotations. Unit-II: Unit-III: International Monetary Systems; Historical background and structure. Exchange rate determination, theories, parity conditions, flexible vs. fixed exchange rates. Forward Exchange Market; Nature, participants, forward contracts, premium and discounts, forward vs. future contracts. Currency option market; Determinants of the market value of currency option. Foreign Exchange Exposure; introduction, nature and magnitude, types of exposure: transaction, translation and economic; their measurement and management. Convertibility of Rupee and Liberalised Exchange Rate Management (LERMS) system. An overview of Indian Foreign Exchange Control, RBI guidelines, Important provisions of FEMA. Foreign Exchange A Manual for Managers. Foreign Exchange Hand Book . International Financial Institution and Monetary Management. Financing of Foreign Trade and Foreign Exchange. Multinational Financial Management, P.H.I., New Delhi. International Financial Management. International Finance, MacMillan India Ltd., New Delhi. International Financial Management, TMH, New Delhi. Principle of Foreign Exchange. International Financial Management, PHI, New Delhi. Multinational Financial Mgt., Excel Books, New Delhi.

Unit-IV: Unit-V:

Suggested Readings: 1. P. Balachandran 2. H.P. Bhardwaj 3. D. Bhorali and S. Sikidar 4. B.K. Chaudhary 5. 6. 7. 8. 9. 10. 11. Alan C. Shapir Henning, Pigott & Scott Keith Pilbeam Apte P.G. Chatterjee, A.K. Saran (V) Vij (Madhu)

46

mba-870

Security Analysis and Investment Management Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The main objective of this course is to provide an understanding of basic knowledge about the theory and practice of security analysis and investment decisionmaking. Course Outlines Unit-I: Investment process, objectives of security analysis, types of security, risks in holding securities, markets for securities, risk- return analysis. Unit-II: Bond Analysis: Features of a bond security, bond valuation, bond returns and prices, yield to maturity term structure of interest rates, duration, risk immunization, bond trading strategies. Common Stock Analysis : Features of equity shares various approaches of equity valuation. Fundamental analysis, economy analysis, industry analysis, company analysis, estimating value. Technical Analysis: Fundamental of technical analysis, basic assumptions, Dow theory; Charts, technical trading rules, Efficient Market theory; forms and tests. Options and futures: Types of option, valuation of options, Warrants and their valuation, Features of future contracts; spread and return on futures, financial futures. Security Analysis and Portfolio Management, Prentice Hall of India, New Delhi. . Investments, Prentice Hall of India, New Delhi. Modern Investment Theory, Pearson Education, Indian, New Delhi.. Investment Management, HPH, New Delhi. Investments Management, Sultan Chand & Co., New Delhi. Security Analysis Portfolio Management, Vikas Publishing Home, New Delhi. Investment Analysis and Portfolio Management, TMH, New Delhi. Portfolio Analysis and Management, Sultan Chand & Sons, New Delhi.

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. Donald E. Fischer & Ronald J Jordon 2. Sharpe William 3. Haugen Robert, H. 4. 5. 6. 7. 8. Preeti Singh V.K. Bhalla Pandian ParsannaChandra Bhalla (VK)

mba 871:

Practical cum-viva-voce based on paper mba 868, mba 869 & mba 870

M.M. 50

47

mba-872

Industrial Relations Max. Marks External : Internal Time : 70 : : 100 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: Nature of Industrial Relations (IR)- Old and New Versions, Dunlop Model and its Relevance for India. Key Issues and Emerging Trends in IR. Patterns of IR in India. The Role of State in IR. Unit-II: The Role of Employers Organisation in IR- Background and Role of Council of Indian Employers (CIE) in IR, Technological Change- impact, Implications and Management. Trade Unionism- History, Characteristics and Role . Measures to Strengthen Trade Unions and Their Recognition issue. Role and Relevance of Trade Unions During Post- Liberalization Period in India. Emerging Trends and Leadership in Trade Unionism. Industrial Unrest-Forms, Causes and Management. Machinery for Prevention and Settlement of Dispute, Ethical Approach to IR- Code of Discipline and Gandhian Trusteeship System. Collective Bargaining- Concept and Process. Collective Bargaining in India. Workers Participation in Management Meaning, Objective, Pre-requisites and Forms. The Indian Schemes of Workers Participation. Participation Through Quality Circles. Handbook of Personnel Management Practice, Kogan Page Ltd, London. Strategic Industrial Relations Management, Global Business Press, Delhi. Trade Union Freedoms in India, Deep & Deep Publication, Delhi. Labour and Industrial Laws, Central Law Publications 1997, Delhi. Industrial Relations, Tata McGraw Hill Pub., New Delhi. Industrial Relations, New Delhi, Tata McSloan, Labour Relations, Englewood, New Jersey: PrenticeHall Inc. To help in understanding basic IR concepts and techniques for managing it effectively.

Unit-III:

Unit-IV:

Unit-V:

Suggested Readings: 1. Armstrong, M.A. 2. 3. 4. 5. 6. Joseph, J. Sharma, G.S. Mishra, S.N. Monappa, A. Monappa, A. A.A. and F. Witney Dwivedi, R.S.

7. 8.

Managing Human Resources-Industrial Relations, in Indian Enterprises, Galgotia Pub. Co., New Delhi. Indian Labour Statistics (Latest), Shimla, Labour Bureau. 48

9. 10.

Indian Labour Year Book (Latest), Shimla, Labour Bureau. Indian Journal of Industrial Relations (Different/latest issues), New Delhi, International Practices in Industrial Relations. Shri Ram Centre for Industrial Relations and Human Resources. Bhatia. S.K.:Deep & Deep Pub. Pvt. Ltd. Sen, R. Industrial Relations in India, Shifting Paradigms. McMillan, New Delhi.

11.

49

mba-873

Industrial Psychology Max. Marks External : Internal Time : : 100 70 : 30 3 Hours

Note: There will be five units in all. The number of question to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may be not compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To familiarize the students with the applications of principles and Techniques of psychology to industrial problems. Unit-I: Introduction- Meaning, Nature, Scope, Significance and Role of Industrial Psychology and Psychologist in Industry; Growth and Development of Industrial Psychology in India. Human Factors and Industrial problems. Individual Differences in Behaviour. Unit-II: Selection, Placement and Appraisal; Job Analysis: Importance, Use and Procedures, Psychological Testing: General Principles, Aptitude, Personality, Interests and Achievement Tests. Measurement of Proficiency. Performance Appraisal. The Organisational and Social Context of Human Work- Hawthorne Studies. Moral and Group Processes. Job Satisfaction, Psychology of Attitudes, Supervisory and Executive Leadership. Job Evaluation and Incentive Systems, Basic Principles of Motivation and Work The Work Situation and Accidents-Working Conditions, Behaviour Modeling. Fatigue and Monotony, Accidents and Safety; Nature and Dynamic Measurements Preventive Human Relations- Psychological Factors in Labuor Turnover and Absenteeism; Positive Discipline; Management of Grievances.

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. 9. Tiffin, J. and Mccormicf, E.S. Harrel, T.W. Ghiselli. E.E. and Brown C. Maier, N.R.F. Blum, M.L. and Nayor, J.C. Gilmer, V.B.H. Sinha, D. Chatterjee, N.R. Mohanty, G. : Industrial Psychology, Prentice Hall of India Pvt. Ltd., New Delhi. : Industrial Psychology, Oxford and IBH Publishing Co. Ltd., New Delhi. : Personal and Industrial Psychology, McGraw-Hill Book Company, New Delhi. Psychology in Industry, Oxford and IBH Publishing Co., New Delhi. Industrial Psychology and its Social Foundations, Harper and Row. Industrial and Organizational Psychology, Kousaka Publication. Studies in Industrial Psychology, Sri Ram Mehra and Co. Industrial Psychology, Sudha Publications. Textbook of Industrial and Organisational 50

10. 11. 12.

Amold J., Robuston T.L. Copper Blum M.L. & Balnbhy B. Maier N.R.F.

Psychology, Oxford & IBH Publishing Co. Work Psychology Understanding Human Behaviour in Work, Macmillan India Ltd. Counseling & Psychology Englewood Cliffs, N.J. Prentice Hall. Principles of Human Relations, New York Wilon, 1956.

51

mba-874

Managing Interpersonal Group Processes Max. Marks External : Internal Time : 70 : : 100 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The purpose of this course is to make the students understand the intricacies of interpersonal and group processes and help the Students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning. Course Outlines Unit-I: Group: Nature & Meaning; Learning Social Behaviour, Group Norms and Behaviour, Prosocial Behaviour, Factors Affecting Co-operation. Unit-II: Interpersonal Influence Processes: Conformity, Obedience, Grouping, Social Facilitation, Social Loafing, Group Cohesiveness & Performance, Group Moral and Performance. Interpersonal Communication in Organisations: Communication Networks in Organisations, Formal Channels of Information In-group and Informal Communication Network; Group Decision-making. Errors in Group DecisionMaking. Interpersonal Awareness and Feedback Processes: Person Perceptions, Impression Management, Factors Affecting Person Perception; Attributions: Kelleys Model of Attribution, Weiners Model of Attribution; Feedback Process; Functions of Feedback, Sources and Process of Feedback, 3600 Feedback. Competition in Organisation: Consequences of Intergroup Competition, Reducing Negative Consequences of Intergroup Competition; Conflict: Nature, causes of Conflict, Effects of Conflict, Managing Interpersonal and Intergroup Conflict, Effective Conflict Management Techniques; Bargaining Third Party Intervention, Introduction of Super Ordinate Goals. Essay in Interpersonal Dynamics. USA Dorsey Press, 1979. Organisational Behaviour, An Experimental Approach, 1991; Prentice Hall. Developing Management Skills in Organizational Behaviour, Prentice Hall of India, 1995. Social Psychology, Prentice Hall, 1998. Social Psychology, Prentice Hall, 1998. Organizational Behaviour, McGraw Hill International Ed. (1999), (Fifth Ed.) Organizational Behaviour: Managing People in Organizational AITBS, 1999. Organizational Behaviour; Human at Work. TATA McGraw Hill, 1999. Organizational Behaviour; Prentice-Hall, 2000. 52

Unit-III:

Unit-IV:

Unit-V:

Suggested Readings: 1. Bennis, W.G. 2. 3. 4. 5. 6. 7. 8. 9. Kolb, D; etc. Mainiero, L.A.& Tomley, C.L. Greenberg & Baron Baron R.A.& Byrne, O. Kretner & Kinicki Moorhead & Griffin Newstrom & Davis Robbins, S.P.

10.

Vidya Bhushan and Sachdeva

Introduction to Sociology, Kitab Mehal

mba 875:

Practical cum-viva-voce based on paper mba 872, mba 873 & mba 874

M.M. 50

53

SEMESTER - VIII mba-881: Organizational Behaviour Max. Marks External Internal Time : : : : 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective To familiarise the students with the basic concepts, theories and techniques in the fields of organisational design and group dynamics. Course Outlines Unit-I: Organisational Behaviour: Meaning, Nature, Scope and Historical Background. The Hawthorne Studies, Ahmedabad Experiment. Unit-II: Unit-III: Unit-IV: Unit-V: Work Motivation: Meaning and Theories of Work Motivation. Perception: Person Perception, Self-Concept. Foundations of Group Behaviour: Definition and Types of Groups, Teams in Work Places. Leadership: Nature & Leadership Styles in Organisation. Conflict: Nature and Types, Approaches to Management of Organisational Conflict; Empowerment & Participation. Organisational Change and Development: Definition and Goals, Approaches to Organisational Change. Prerequisites to Organisational Development, Steps in Organisational Development, Organisational Development Works in India. Human Behaviour at Work: Organisational Behaviour, Tata McGraw-Hill Publishing Co. New Delhi. Organisational Behaviour, McGraw-Hill Publishing Co. New Delhi. Organisational Behaviour, Prentice Hall of India, New Delhi. Human Relations and Organisational Behaviour, Oxford & IBH Publishing Co. New Delhi. Corporate Execellence: An External Search, McMillan India. Managing Organisational Behaviour, et at. John Wiley & Sons, New Delhi. Organizational Behaviour. McGraw Hill Publishing Co.

Suggested Readings: 1. Davis, K. 2. 3. 4. 5. 6. 7. Luthans, F. Robbins, S.P. Dwivedi, R.S. Dwivedi, R.S. Schermerhorn Kreitner and Kinier

54

mba-882: E-Commerce Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: Introduction to E-Commerce: Definition-Forces Fueling E-Commerce- Industry framework types Internet Service Providers Internet access providers Internet Vs. Online Services; WWW: Concepts - Technology- Applications Electronic Payment Systems: Electronic Payment Technology- Digital Cash Electronic Check- On line Credit Card. Unit-II Electronic Commerce and Banking: Changing dynamics in the Banking Industry- Home banking Implementation approaches Open Vs. Closed model- Management issues in online Banking. Electronic Commerce and Retailing changing retail Industry dynamics online retailing Management challenges. Unit-III Electronic Commerce and online publishing: Online publishing Strategies Approaches advertising and online publishing Digital copyrights and Electronic publishing; Intranets and Supply Chain Management: Supply Chain ManagementManaging retail supply chains supply chain application software- Internet and customer asset Management customer asset management basics. Intranets and Corporate Finance: Financial Systems Financial Intranets Software modules in Financial Information System Transaction Accounting Payment Management Treasury and Cash Management Human Resource Management Systems size structure of Financial Software Markets The Corporate Digital Library Intelligent Agents. The objective of the course is to acquaint the students with the use of ECommerce in competing markets.

Unit IV

Unit- V

E-Commerce Scenario in Indian Corporates Usage, Infrastructural and Other Problems, Growth Prospects, Customers Attitude, Legal Aspects Pertaining to ECommerce in India. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Cady, D.H. and part Megregor: The Internet, BPB Pub., New Delhi. Carpenter: Phil e Brands, HBS Press, Bosten, 2000. Keen, Peter and Mark McDonald the E-Process Edge, Delhi, Tata McGraw-Hill, 2000. Mann, Catherine, L.: Global Electronic Commerce Institute for International Economics, Washington, DC, 2000. Oberi, Sundeep e. Security and you, Delhi Tata McGraw, Hill, 2001. Rich, Jason r. Starting E-Commerce Business IDG Books, Delhi, 2000. Samantha Surety: E-business with Net Commerce Addison Wesley, Singapore, 2001. Term Paper Presentation (Based on On-Job Training) M.M. : 50

mba-883

55

mba-885:

Strategic Marketing Management

Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The Objective of this course is to make the students aware of the major aspects of the planning and controlling of marketing operations, to execute marketing planning & control within a strategic context and to give recognition to the problem of implementation and how these problems can be overcome. Course Outlines Unit-I: Business Strategy: The Concept and Trends in its Management: Strategic Marketing Management: An overview- External analysis, Internal Analysis, Strategy Identification and Selection. Nature, Scope and Significance of Strategic Marketing Management. Unit-II: External Analysis: Customer Analysis; Competitors Analysis, Market analysis. Key Success Factors, Bases of competition. Environment Analysis, Forecasting Trends and Event. Internal Analysis: Self Analysis- Shareholder Value Analysis, Financial performance, Determinants of Strategic Option, Portfolio Analysis: BCG Matrix, Market Attractiveness, Business Position Matrix.. Alternative Business Strategies: Sustainable Competitive Advantage-(SCA) Role of Synergy, Strategic Vision Versus Strategic Opportunism, Diversification Strategies. Generic Strategies, Premptive Moves and Global Strategies. Implementation and Planning Process: Implementation of Strategy - Conceptual Framework, Structure, System, People, Culture. Formal Planning System : Process Forms and Pitfalls.

Unit-III:

Unit-IV:

Unit-V:

Suggested Readings: 1. 2. 3. 4. Giveck: Strategic Management. Philip Kotler: Marketing Management Planning, Analysis, Implementation and Control, PHI, New Delhi.. Namakumari: Marketing Management, McMillan India Ltd., New Delhi. Ansaff: An Introduction to Business Policy.

56

mba-886:

Advertising Management

Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to acquaint the students with the role of advertising in the overall marketing effort. It also aims at helping the students to learn the concepts and skills involved in developing and testing effective advertising programmes. Course Outlines: Unit-I: Introduction, Definition, Objectives, Functions and Classification of Advertising, Advertising as a tool of communication, Process of Marketing Communication, Advertising Versus Other Forms of Mass Communication, Planning Communication Programme, Advertising as Component of Marketing Mix. Unit-II: Social, Economic and Legal Aspects of Advertising. Productivity of advertising, its Contribution to Economic development and Standard of Living; Ethics, Truth in Advertising. Attitude change, Source Factors, Message Factors, Cognitive Consistency. Copy strategy; Message Theme, Appeals, AIDA Concept, Media Decisions and Strategy; the Importance of Media Strategy, General and Special Characteristics of Different Media Alternatives, Parameters of Media Plan, the Concept of Primary and Secondary Media. The Purchase Cycle, Estimating of Minimum Effective Frequency; Geographic Scheduling Over-time. Advertising Organisation; Advertising Agency- Function of Modern Agency; Functions of Advertising Department And Advertising Manager, Problems of Coordination & Control Relating to the Work of Agency. Advertising Budget Approaches and Procedure and Determining the Size of the Budget. Characteristics of the Items to be Charged to Advertising Administration and Control of the Budget. Advertising Effectiveness: The Rationale of Testing, DAGMAR Approach, Types of Advertising Evaluation, Pretesting, Post Testing and Progress Testing, Opinion and Attitude Test, Recognition and Recall Inquiries and Sales Measures. Management of Long Term Effectiveness. Advertising Theory and Practice. Consumer Behaviour. Advertising Management, PHI, New Delhi. Foundations of Advertising Theory & Practice, HPH, New Delhi. Advertising Creative Communication with Consumers. Advertising: Selected Reading. Measuring Advertising Effectiveness. Measuring Advertising. 57

Unit-III:

Unit-IV:

Unit-V:

Suggested Readings: 1. Sandage & Fryburger 2. Schiffman Kanuck 3. David, A., Aaker & Others 4. Chunawalla, S.A. Sethia, K.C. 5. Hepner, H.W. 6. 7. 8. Boyd and Newman Lucas and Briff Wheatly, J.J.

mba-887:

Industrial Marketing Max. Marks External Internal Time : : : : 100 70 30 3 Hours.

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The increasing importance of marketing function calls for special attention to different specialized areas. Industrial marketing has assumed increased importance due to rapid economic development and industrialization in the country. The main objective of this course is to acquaint students of the nature and problems of industrial marketing in India. Course Outlines Unit-I: The Industrial Marketing Systems : Participants. Distribution Channels. The Relationship: Contract of Sale, Franchise Agreements, Loyalty, Confidence and Reciprocity. The Industrial Marketing Concept: the philosophical and the functional dimension. Unit-II: The Demand for Industrial Goods: Market Level and Product Types, the Industrial Customer: Buyer Motives, Buyer Temperament & Buyer Characteristics. Purchasing Systems: Recognition of Need, Sorting and Appraising Alternatives. Selecting the Alternatives, Order Placement, Invoice Handling, Receipt & Inspection. Value & Vendor Analysis: Value Analysis, Vendor Analysis, Market Identification: The Search Process, The Evaluation process. Marketing Strategy: The Channel and Price Component; Formulating Channel Strategy, Channel Logistics, Pricing Decisions and Pricing Policies. Marketing Control: Strategic goals, Identifying Market Opportunity. Goals Based on Sales Forecasts. Performance Standards and Instruments of Control: Short Term Goals, the Market Budget. The Process of Control. Industrial Marketing. D.B.T. Taraporewala & Sons, AITBS Pub., New Delhi. Industrial Marketing. Industrial Marketing. Modern Industrial Marketing. Effective Industrial Marketing. The Environment of Industrial Marketing. Industrial Marketing, PHI, New Delhi. Industrial Marketing, TMH, New Delhi. M.M. 50

Unit-III: Unit-IV: Unit-V:

Suggested Reading: 1. 2. 3. 4. 5. 6. 7. 8. Alexander, Cross and Hill Richard D. Irwin Raymod Corey Dodge; M.R. Risely Chisnall Vinson, D.E. et al. Reeder (Robert R.) Havaldar (Krishan K.)

mba 888:

Practical cum-viva-voce based on paper mba 885, mba 886 & mba 887

58

mba-889

Multinational Financial Management

Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective : The basic aim of this paper is to acquaint the students with the basic knowledge of financial management in multinational business. Course Outline: Unit I Introduction to Financial Management in Multinational Business, International Financial Flows, Multinational Firm: Nature, Reasons for Growth, Problems, Rationale. Unit II Multinational Working Capital Management : Short Term Financing, Financing Foreign Trade, Current Assets Management, Managing Multinational Financial System. Unit III Unit IV Capital Budgeting in MNC, Capital Budgeting Process, Evaluation Criteria, Determining Cost of Capital, Measurement and Management of Political Risk. International Financing, International Equity Investment, Long Term Borrowing in International Financial Markets, Financial Swaps.

Unit V International Tax management, International Dimension of Accounting and Financial Markets-Recent Developments Suggested Readings: 1. Alan C. Shapiro : Foundations of Multinational Financial Management, PHI, New Delhi International Accounting and Multinational Enterprises. International Financial Management Multinational Business Finance. International Finance. International Dimensions of Financial Management International Financial Management International Finance International Financial Management Text and Cases, Anmol Publications Pvt. Ltd., New Delhi

2. L.H. Rade Baugh : & J.S. Arpan 3. Henning, Pigott and Scout : 4. Eiteman, D./K. A.I. : Stonshill and moffett, M.H. 5. Keith Pilbeam : 6. D.J. Connor and A.T. Bues : 7. Apte P.G. : 8. Levi, M.D. : 9. Bhalla, V.K. :

59

mba-890:

Indian Financial System

Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course Outlines Unit-I: Financial System: Concept, Nature, Structure Process, and Economic Development. Financial Market: Nature, Functions and Classifications, Indian Financial System An Overview, Features, Structure and Recent Development. Unit-II: Financial Intermediaries: Functions, Classification and Role in an Economy. Lending Policies and Operations of Certain Development Banks; IDBI, IFCI, ICICI and IRBI. Investment Institutions: Objectives and Functions, type of Investment Trusts, Major Mutual Funds in India, Mutual fund Schemes, Investment Policies of Mutual Funds, SEBI Guidelines, Investment Polices and Operations of LIC and GIC. Concept, Nature, Features, Size and Structure of new Issue Market. Methods of Location of New Capital Issue Euro Issue; SEBI Guidelines. Stock Market: Introduction, Features; Structure, Mechanics of Security Trading, Listing of Security at a Stock-Exchange, National Stock Exchange, Over-the Counter Exchange of India, SEBI Guidelines. Depository System and Dematerialisation. The basic aim of this course is to acquaint the students with the overall view of Indian Financial System and its functioning.

Unit-III:

Unit-IV: Unit-V:

Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. Bhole L.M. M.Y. Khan R.M. Srivastava Financial Markets and Institutions, TMH, New Delhi. Indian Financial System, PHI, New Delhi. Management of Indian Financial Institutions, HPH, New Delhi. R.M. Srivastava Indian Financial System- the Changing Scenario. James C. Van Home Financial Market Rates & Flows. V.A. Avadhani Investment and Securities Market in India. R.K. Tandon and Globalisation of Indian Financial Markets. S.L. Gupta Anmol Publishing, New Delhi. Henning William Financial Markets and the Economy. and Scott

60

mba-891: Portfolio Management Max. Marks : 100 External : 70 Internal : 30 Time : 3 Hours. Note: There will be five units in all. The no. of question to be set will be ten (Including two case studies). One case study will be compulsory which will carry 28 marks & in lieu of two questions. In totality, four questions are to be attempted selecting one question from each unit including one case study. Course objective: The objective of this course is to impart the knowledge to students regarding the theory and practice of Portfolio Management. Course Contents Unit-I: Introduction- Meaning, Need, Risk & Determination of a Portfolio; Markowitz Portfolio Theory, Sharpe Single Index Model. Unit-II: Optimal Portfolio: Selection & Problems; Efficient Frontier; Meaning & Construction and Investors Utility; Efficient Frontier (i) Risk- free and (ii) Risky Lending and Borrowing, Leveraged Portfolio; Market Portfolio; Capital Market Line; CAPM; Security Market Line; Characteristic Line; APT. Portfolio Revision- Meaning, Need and Constraints; Formula Plan; Constant-Dollar Value Plan, Constant Ratio Plan. Portfolio Performance Evaluation, Risk Adjusted Performance Measures. Case Study

Unit-III: Unit-IV:

Unit-V:

Suggested Readings: 1. 2. 3. 4. 5. Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi. Fisher, Donald E. and Jordan, Ronald J. : Security Analysis and Portfolio Management, PHI of India, New Delhi. Sharpe, William F. etc: Investment, PHI of India 1997, New Delhi. Francis, JC. Investment Analysis and Management Kevin: Portfolio Management, Prentice Hall of India, New Delhi. Practical cum-viva-voce based on paper mba 889, mba 890 & mba 891 M.M. 50

mba 892:

61

mba-893:

Compensation Management Max. Marks External Internal : Time : : 30 : 100 70 3 Hours.

Note: There will be five units in all. The Number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To promote understanding of issues related to the Compensation of human resources & to impart skills in designing, analyzing & restructuring reward management system, policies & strategies. Course Outlines Unit-I: Understanding Reward Management: Nature, Aims and Policies. Determination of Inter & Intra- Industry Compensation Differentials. Internal & External Equity in Compensation Systems. Unit-II: Unit-III: Unit-IV: Unit-V: Tools in Designing, Improving & Implementing Compensation Packages. Compensation Practices of Multinational Corporations. Components of Compensation Packages Fringe Benefits, Incentives & Retirement Plans, Difference Between Incentives & Bonuses. Job Evaluation Definition and Function of Job Evaluation. Incentive Systems Versus Productivity Bargaining, Skill & Competency-Based Evaluation. Institutions Related to Reward System Like, Wage Boards, Pay CommissionNature, Constitution & Functions. Suggested Readings: 1. Armstrong M. 2. 3. 4. 5. 6. Armstorng Michel & Marlis Helln Bergess, Lernard R. Miction, Rock. Sud, D.C. Venkata Ratan & B.K. Shrivastava

: A Handbook of Human Resources Management Practice. Kogan Page, :U.K. : Reward Management: A Hand- Book of Salary Administration Kogen Page, 1984. : Wage & Salary Administration, London Charless E- Merril, 1984. : Handbook of Wage & Salary Administration, 1984. : Incentives Industry, Tata- McGarw Hill. : Personnel Management & Human Resource, Tata McGraw Hill, New Delhi.

62

mba-894:

Labour Legislation in India Max. Marks External Internal Time : : 100 : 70 : 30 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be ) ; it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective The course aims at providing students good understanding of such labour laws as have major bearing on the Industrial Relations in India. Course Outlines Each of the five laws is to be studied with reference to its objectives, Major Provisions and the Working: Unit-1 Labour Legislation: Meaning, Need, Importance, and Fundamental Principles and Constitutional Framework in India. Unit-II Unit-III Unit-IV Unit-V The Industrial Disputes Act, 1947. Trade Union Act- 1923 and Industrial Employment (Standing Orders) Act, 1946; The Maternity Benefits Act, 1961. The Factories Act, 1948. The Workmens Compensation Act, 1923 and The Employees State Insurance Act, 1948.

Suggested Readings: 1. 2. 3. 4. 5. Kapoor, N.D. : Industrial Laws, Sultan Chand & Sons, New Delhi. Malik, P.K. : Industrial Law, Eastern Book Co, Lucknow. Universals Labour Law Reference, Universal Law Publishing Co., Delhi. Mishra S.N. & S.K. Mishra S.K. An Introduction to Labour & Industrial Laws, Central Law Publications, Allahabad. Pillai, K.M. Labour & Industrial Laws, Allahabad Law Agency, Faridabad.

63

mba-895:

International Human Resource Management

M.M. : 100 Internal : 30 External : 70 Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective To make students understand the different orientation needed to manage human resources internationally Course Outlines Unit-I: International Human Resource Management; Objectives, Scope and Significance; Key Trends in International HRM: Equal Employment Opportunities, Affirmative Action; Network Organization; Challenges to IHRM. Unit-II: International Human Resource Management Planning and Procurement: International Assignment and Selection Process. International Staffing Policies: Expatriate Assignments and Out Sourcing. Orientation, Training and Development Practices in IHRM. Career Planning and Career Development in HRM. Compensation Practices in MNCs. Comparative Industrial Relation System; Role of International Labor Organization and Trade Unionism. Productivity and Quality of Work Life Improvement Programme Worldwide. Human Resource Management: Culture and Organization Life; Cross Cultural Difference and Management Implications; Hoffsteds Study; Cross Cultural Imperatives and Work Goals. Global Leadership and Multicultural Teams. Human Resource Management, Pearson Education Pvt. Ltd., Delhi.

Unit-III: Unit-IV:

Unit-V:

Suggested Readings: 1. 2. 3. 4. 5. 6. 7. 8. 9. Gary Des Slel

Memoria C.B. Personnel Management, Himalaya Publishing House. Armstrong M. Crest Handbook of Strategic Human Resource Management, Publishing. Bratton J. & Human Resource Management: Theory Practice, Londan: J. Gold MacMillian Filipp, Edwin B. Principles of Personnel Management, McGraw Hill, New York. Venkata Ratnam G.S. Personnel Management & Human Resource, Tata McGraw Hill, B.K. Srivastava New Delhi Arvind Phatak International Dimensions of Management, Boston, PWS Kent. Rao, VSP Human Resources Management, Encell Books, New Delhi. Porter Michael Competitive Strategy, Free Press, New Delhi Practical cum-viva-voce based on paper mba 893, mba 894 & mba 895 M.M. 50

mba 896

64

mba-901 : Management Science M.M. : 100 Internal : 30 External : 70 Time : 3Hrs Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The objective of this course is to acquaint the students with concepts and models of management science as applicable in Business Management. UNIT-I Management Science: basic concepts and its role in decision-making; Methodology of Management Science; models and modelling in Management Science; Management Science models in practice. Integer Programming Problems: formulation, types, solutions by branch and bound method, application of zero-one IPPs. Goal Programming Problems: formulation (single goal, multiple goals without and with ranking and weighting); solution by graphical and simplex method; difference between LP and GP. Decision Theory: decision-making environments and decision-making under risk, and uncertainty; Decision Tree Analysis. Game Theory: two-person zero-sum games, pure strategies, mixed strategies, rule of dominance. Queuing Theory: general structure, operating characteristics and performance measures of a Queuing System; Queuing Models (Single Server models only). Replacement Models: replacement of items (i) whose efficiency deteriorates with time, (ii) that fail completely. Markov Chains: introduction, applications and characteristics. Simulation: introduction types and steps in simulation process. Introduction to Dynamic Programming and Non-linear Programming.

UNIT-II

UNIT-III

UNIT-IV

UNIT-V

Suggested Readings: 1. Introduction to Management Science by Gould, F.J. etc. Englewood Cliffs, New Jersey. 2. Introduction to Management Science by William J. Stevenson. IRWIN, Sydney, Austrialia. 3 Operations Research by J. K.Sharma. MacMillan India Limited, New Delhi. 4. Quantitative Techniques in Management by N. D.Vohra.Tata McGraw Hill Publishing Company Limited, New Delhi. 5. Principles of Operation Reasearch, with applications to Managerial Decisions by Harvey M Wagner. Prentice Hall of India Private Limited, New Delhi. 6. Management Science by K. Mathur and D. Solow. Englewood Cliffs, New Jersey.

65

mba-902 : International Business Environment M.M. : 100 Internal : 30 External : 70 Time : 3Hrs Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To acquaint the students with the emerging regional and multilateral groupings at international trade and Economic concepts in light of the international trade scenario. UNIT I: International Business: Nature, Significance and scope; International business environment economic, socio-cultural, geographical, political and legal; MNCs; Role and Importance. UNIT II: Technology transfers-importance and types; Foreign investment Nature, Types and Theories, Foreign investment flows and barriers; WTO-major provisions and implications. UNIT III: International economic institution and agreements UNCTAD, IMF, World Bank, International commodity agreements. Regional Economy Co-operation: types and rationale of regional economic groups, EU, NAFTA, ASEAN, SAFTA. UNIT -IV: Foreign Exchange Market: Participants in the foreign exchange markets; Exchange rate quota; Factors affecting spot rates, and forward rates, arrangement of Exchange rates in India. UNIT V: An Overview of Foreign Exchange Management Act; Foreign Exchange risk; Types and management of exposures; Forex derivates-swaps, futures, option and forward contracts. An overview of EXIM Policy in India. Suggested Readings: 1. Apte, International Financial Management, TMH. 2. Arya P.P. and B.B. Tondon: Economic Reforms in India Deep and Deep, New Delhi. 3. Bhattacharya, B: Going International Response Strategies Indian Sector, Wheeler Publishing
House Co., New Delhi.

4. Black and Sundaram: International Business Environment Prentice Hall of India, New Delhi. 5. Buckely, Ardin: The Essence of International Money Prentice Hall of India, New Delhi. 6. Daniels, Johan and Lee H. Redebaugh: International Business Environment and Operations,
Readings.

7. Eiteman, Maffett, Multinational Business Finance, Pearson India Ltd., New Delhi. 8. Leith, Johan M.: International Economic Policies and Theoretical Foundation, Academic Press,
New York.

9. Shapiro: International Financial Management, PHI. 10. Soderesten, B.O. : International Economics, McMillan, London. 11. V. Sharan, International Financial Management, TMH mba-903 : Term Paper Presentation (Based on On-Job Training) M.M. : 50

66

mba-904: Retail Marketing M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course objective : The course aims at acquainting students with the concepts and marketing practices in the retailing sector and the future ahead in this sector. UNIT-1 An Introduction to Retail Marketing: Its Dynamic Nature and Structure Organised vs Unorganized, Present Scenario and Mushrooming Growth of Retail Outlets in India, Key Drivers of Consumer Behaviour in Retailing Demographic and Psychographic Factors. Retail Marketing Mix, Management of Service and Quality in Retailing, Merchandise Management, Management of Retail Brand. Methods and Approaches to Retail Strategy and Marketing Planning, Retail Pricing, Retail Communication and Promotion. Retail Distribution and Supply Chain Management, Retail Location Strategies and Decisions, Methods and Approaches to Retail Strategy and Marketing Planning. Applications of IT to Retail Marketing, Consumerism and Ethics in Retailing, International Retailing, Future of Retailing in India.

UNIT-2 UNIT-3 UNIT-4 UNIT-5

Suggested Readings:1. Retail Marketing Management, 2nd Edition (Author: David Gilbert), Publisher: Pearson Education 2. Retail Management-A Strategic Approach, 10th Edition (Authors: Barry Berman and Joel R. Evans) Publisher: PHI 3. Retailing Environment and Operations (Authors: Newman, Andrew J and Cullen, Peter) Publisher: Vikas Publishing House. 4. Marketing Management, 12th Edition (Authors: Philip Kotler and Kevin Lane Keller) Publisher: PHI. 5. The New Age Marketing Publisher : ICFAI University Press. 6. Advertising and Integrated Brand Promotion (Authors: Allen, Semenik and OGuinn) Publisher: Thomson South-Western. 7. Emerging Issues in Modern Marketing, 1st Edition (Author: D.D. Arora) Publisher: UDH Publishers and Distributors. 8. CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, 2 nd Edition (Author: Paul Greenbay) Publisher: Tata McGraw Hill. 9. Customer Relationship Management: Emerging Concepts, Tools and Applications, 4th Reprint 2003 (Authors: Jagdish N Sheth, Atul Parvatiyar and G. Shainesh) Publisher: Tata McGraw Hill. 10. Marketing Management: Text and Cases, 1st Edition (Author: Mukesh Dhunna) Publisher: Wisdom Publications.

67

mba-905: Rural Marketing M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course objective is to acquaint students with the complexities of marketing in rural areas and making them aware about marketing of agricultural products. UNIT-I Rural Marketing - Meaning, Nature & Characteristics; Rural vs. Urban Marketing, Rural Markets prospects & potential. Rural Marketing Environment, Consumer Behaviour, determinants of Consumer Behaviour Rural Perspective, MR Issues in Rural Markets. Segmenting, Targeting & Positioning in Rural Markets. Product Strategy for Rural Markets Product Mix Decisions, Product Levels, Rural Product Categories, New Product Development, Packaging Mix. Pricing Strategy for Rural Markets Concept, Significance, Pricing Objectives, Pricing Strategies. Communication Mix and Rural Marketing Media Alternatives, Profiling Customer for Promotional Campaign, Designing Communication Campaign. Distribution Issues in Rural Markets Conventional & Modern Approaches to Distribution. New Trends in Distribution,

UNIT-II

UNIT-III UNIT-IV UNIT-V

Role of Co-operative Institutions in Rural Marketing. Role of Financial Institutions in Rural Marketing. Suggested Readings: 1. Rural Marketing, Environment, Problems & Strategies 2nd Ed., T.P. Gopalaswami, 2005, Vikas Publishing House, New Delhi. 2. Rural Marketing Text & Cases C.S.G. Krishnamacharyulu, Lalita Rama Krishnan, 2006, Pearson India Ltd., New Delhi. 3. The Rural Marketing Book, Pradeep Kashyap, Siddharatha Raut. 2007, Biztantra Publishers. 4. Rural Marketing Management, Sukhpal Singh, 2001, Vikas Publishing House, New Delhi. 5. Rural Marketing in India, K.S. Habeeb-Ur-Rahman, 2003, Himalaya Publishing House, New Delhi. 6. Rural Marketing, Awadhesh Kumar Singh, Satya Prakash Pandey, 2005, New Age Publishers, New Delhi.

68

mba-906 : Sales Promotion Management. M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The purpose of this course is to develop an understanding about concepts, methods and strategies of sales promotion. UNIT-I UNIT-II UNIT-III UNIT-IV Sales Promotion Concept, Role & Importance, Characteristics of Sales Promotion, Reason for Growth of Sales Promotion, Nature and Types of Sales Promotion. Sales promotion organization, major functions, sales promotion budgeting, planning a sales promotion campaign. Impact of Sales Promotion on Brand Value, Consumer Behaviour and Sales Promotion; Deal Prone Consumers. Trade Oriented and Consumer Oriented Sales Promotion Planning Process, Retail Sales Promotion with Special Reference to Speciality Stores, Departmental Stores, Chain Stores, Exclusive Dealers/Distributors. Measuring the Effectiveness of Sales Promotion Program, Future of Sales Promotion, Emerging Trends in the Field of Sales Promotion.

UNIT-V

Suggested Readings: Promotion: A Guide to Effective Promotional Planning, Strategies and Executions. New York, John Wiley, 1984. 2. Assaei, Henry : Consumer Behaviour and Marketing Action, Bosten, Kant, 1987. 3. Blattberg, Robert C : Sales Promotion : Concept, Methods and Strategies. and Scott Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990 4. Schaltz, Don E and : Sales Promotion Management Chicago, Crain William Books, 1982 5. Strang Roger A. : The Promotional Planning Process, New York, Praeger, 1980 6. Totten John C and : Analyzing sales promotion: Test and case, Chicago, Black Martin P. Commerce Communication, 1987. 7. Ulanoff, Stanley M. : Handbook of Sales Promotion, New York, McGraw Hill, 1985 8. Ovid Riso : The Dartnell Sales Promotion Handbook. UBSPD 7 th ed. 1993 reprint. mba 907 Practical cum-viva-voce based on paper M.M. 50 mba 904, mba 905& mba 906 1. Aillionj and Charas, Dan.:

69

mba-908 : Financial Derivatives

M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The course aims at acquaint the students with concepts of the financial derivatives, issues and prospective. UNIT-I Derivative: Meaning, Types, Nature, Brief History, Commodity Derivatives, Financial Derivatives Types, Evolution, Underlying Assets Commodities, Interest Rates, Equities, Currencies etc.; Derivative Market Types, Structure, Participants, Recent Trends & Growth, Future Prospects. UNIT-II Financial Derivatives Meaning, Nature, Types, SEBI Guidelines; Forward Contracts Meaning, Features, Types, Mechanism; Forward Market Nature, Speculation, Arbitrage & Risk Management; Regulator & Regulation for Financial Derivatives. UNIT-III Futures Contract Meaning, Features, Mechanism & Settlement; Margin Types, Futures Exchange & Clearing House Mechanism, Marking to Market, Futures in India, Present Status, SEBI Guidelines regarding Futures. UNIT-IV Options Contract Meaning, Features, Several Types, Mechanism & Settlement; Options Pricing Models Black Scholes Model, Binomial Model; Sophisticated Derivatives Options on futures, Index Options, Barrier Option, Compound Option etc. Present Status of Options in India & Future Prospects. UNIT-V Swaps Meaning, Features, Types, Mechanism; Trading Strategies relating Derivatives, Swaptions, Conditions necessary to Improve the Derivative Market in India; International Derivatives Market; Hedging Objectives & Benefits of Hedging, The Hedging Process, Short Hedge & Long Hedge. Suggested Readings: 1. Robert W. Kolb: Financial Derivatives, Blackwell Business Publishers. 2. S.L. Gupta: Financial Derivatives, PHI 3. V.K. Bhalla: Investment Management (Sultan Chand & Sons) 4. M. Ranganathan & R. Madhumathi Investment Analysis (Pearson) 5. Aggarwal: Financial Derivatives, PHI 6. John C. Hull: Options, Further & other Derivatives Sewrites, PHI 7. Sharpe, W.F., Investments, PHI 8. Cox, John C & Rubinstein, Options Market, PHI 9. Brennet, M., Option Pricing. 10. George K. Chacko: Financial Derivatives, Blackwell Business Publishers. 11. John F. Marshall & Vipul K. Bansal: Financial Engineering, IInd Edition.

70

mba-909 : Bank and Insurance Management M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course objective is to acquaint students with the contemporary issues in the banking and insurance sectors. It also imbibe knowledge of managerial issues related to life insurance and general insurance. UNIT-I Insurance-Concept, Nature, Classification-Life & Non-life, Principles of Insurance; Insurance Act 1938 objectives, Rights available to Insurer & Insured; Insurance Management Concept, Importance, Privatizations of Insurance Sector its Implications; IRDA Act 1999 Organisation, guidelines for life & Non-life insurance. Life Insurance Concept; Public & Pvt. Sector companies in India their products, schemes & plans; Documentation Forms, certificates & claim settlement documents; LIC Act 1956-An overview. General Insurance Concept, Types; Public & Pvt. Sector companies in India their products, schemes & plans; Documentation Forms, Certificates & Claim settlement documents; General Insurance Business Nationalization Act 1972 An Overview. Bank Concept, Classification (Nationalized, Private, Cooperative, Rural etc) their objectives & functions, organization structures; Bank Management Concept, Functions, Importance. Risk Management in Banks Techniques, Importance; RBI-Organization, Functions, regulation, Latest guidelines by RBI Central Banking Policy Privatization of Banking Sector in India Its Implications. Sharma, Butterflag Publication Gulshan, SS Davar, SR Tandon, HL Varshney, P.N. Bodla, B.S. Garg Mehta, RRS, Himalaya Publication Vigaim, BML, Konak Publication Bakerwelford, A.W. & W.W. Otter Bany, Butterworth & Co. Ltd., London W.A. Dinsdale, Pitman Jadhav, Narendra, Macmillan John Wiley, Joel, Bassis 71

UNIT-II UNIT-III

UNIT-IV UNIT-V

Suggested Readings: 1. Insurance Management 2. Law & Practices of Banking in India 3. Law & Practice of Banking 4. Banking Law & Practice in India 5. Banking Law & Practice 6. Insurance Fundamentals, Procedure & Environment 7 Fundamental of Banking 8. Banking Law & Practice (Konak Pu) 9. 10. 11. 12. Law Relating to Fire Insurance Elements of Insurance Challenges of Indian Banking Risk Management in Banking

13. 14. 15. 16. 17. 18. 19. 20.

Bank Management

Kotch, Tirnothy W., Dryden Press, Chacago Insurance Principles & Practice Sharma, R.S., Vora, Delhi Commercial Banks Financial Management Sinkey, Joseph, F. Jr., PHI, Delhi. Fire Insurance Theory & Practice Smith, T.R., Stone & Cox Banking Law & Practice Tannan, M.L., Indian Law House, Delhi Principles of Marine Insurance Turner, H.S., Stone & Cox Indian Financial System Khan, M.Y., Vikas Publication The Economics of Money, Banking & Mishikin Frederids. S., Harpen Financial Markets Collins, New York

72

mba-910 : Corporate Tax Planning & Management M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: The course objective is to make students knowledgeable about corporate tax. UNIT-I UNIT-II UNIT-III Introduction to Tax Meaning, All Types of Taxes & Duties; Direct & Indirect Taxation Meaning, Classification Central Sales Tax, Service Tax, Excise Duty, CENVAT, VAT, Proposed GST (Goods & Services Tax) Corporate Taxation Meaning, Concept, Features, Management of Corporate Taxation, Voluntary Disclosure of Income Tax (VDI Scheme), Cess & Surcharges, PAN & Its Utility, GIR & Its Utility, Filing of I.T. Returns. Income Tax Act 1961 Introduction, Heads Classification for Tax Purposes, Exempted Income, Advance Taxes; TDS, Heads Salaries, Business & Profession, Capital Gains, Set-off & Carry-forward of losses, Deductions from Gross Total Income, Rebates & Exemptions. Tax Planning & Tax Management, Rationalisation of Taxes, Tax Evasion, Broadening Income Tax Net, Penalties on Tax Evaders, Money Laundering, Tax Regulation CBDT (Central Board of Direct Taxation) Role, Functions, Duties of Officials. Functions, Role of Tax Consultants in Tax Determination, Tax Policy in India, Latest Guidelines; Tax planning regarding dividend policy.

UNIT-IV

UNIT-V

Suggested Readings: 1. 2. 3. 4. Indian Taxation Law (Sahitya Bhawan). Taxation Law & Practice (Kalyan Pub.) Corporate Taxation Systematic Approach to Income Tax (Bharat Law House) 5. Kanga, JB & Palkhirala, NA Income Tax, Bombay 6. Ranina, HP Corporate Taxation (Oriental Law House) 7. Ahuja G.K. & Ravi Gupta Systematic Approach to Income Tax (Vision Publications, Delhi) 8. Lokhotia, R.N. Corporate Tax Planning, Latest Edition, (Vision Publications, Delhi) 9. Singhania, V.K. Income Tax Law & Practice (Taxmans Publications, Delhi) 10. Singhania, V.K. Direct Tax Planning & Management, (Taxman Publication, Delhi). 11. Jyongar, A.C. Law of Income Tax, Bharat Publication, Allahabad. mba 911 Practical cum-viva-voce based on paper M.M. 50 mba 908, mba 909& mba 910 Mehrotra: K.C. Jain & V.K. Gaur: Kukarni Arya, GK & Gupta Ravi

73

mba-912 : Organizational Change & Stress Management M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: This is an era of change, the business world is experiencing a lot of a change followed by stress. The course is designed to discuss how to equip organization and people for management of change and stress. UNIT-1 UNIT-II UNIT-III UNIT-IV UNIT-V Stress Concept, Definition, Characteristics, Current models of stress, Emotions and interventions, Positive and negative stress Understanding Stress Potential sources of stress, Consequences of stress, Managing stress, Becoming stress-fit Concept of Managing change- Process of organizational change, Key roles in organizational change, Culture and change, Managing resistance change, Effective implementation of change. Diagnosis and intervention - Issues and concept of organizational diagnosis, Diagnostic methodology and methods (qualitative and quantitative), Intervention in organizational change, Model or organizational change. Organizational change and process consultation - Work redesign model, Managers as agent of change, Internal change and external change agent styles.

Suggested Readings: 1. Abad, Ahmad, et.al,.: Developing Effective Organization, Sri Ram Center for Industrial Relations, New Delh, 1980 2. De Nitish, Alternative Designs of Human Organizations, Sage, London, 1988. 3. French, W.H. and Bell, CH.: Ogranisation Development, Prentice Hall of India, New India, New Delhi, 1991. 4. French, W. L. etc.: Organization Development Theory, Practice and Research, 3 rd ed., Univ. Books Stall, New Delhi, 1990 5. Harvey, D.F. and Brown, D.R.: An Experiential Approach to Organization Development, Prentice Hall Inc., Jersey, 1990. 6. Huse, F.E. and Cummings, T. G.: Organization, Development and Change, 3 rd ed., New York, West, 1985. 7. Sinha, Dharani, P. etc., Consultants and Consulting Styles, Vision, New Delhi, 1982.

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mba-913: Counselling Skills for Managers M.M Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective : To develop basic skills among students to independently handle a wide range of employee counselling and performance counselling. UNIT-I Emergence & Growth of Counseling services, Counselling process and application of to organizational and personal situations with a focus on performance Counselling UNIT-II Counselor client relationship, understanding clients behaviour developing and terminating a counseling relationship & follow up, Assessing clients problems. UNIT-III Counsellors attitudes & skill of Counselling, Counselling strategies or therapies i.e. Insight oriented therapies, Behaviour Therapies and group therapies. UNIT-IV Communications and Persuation, Communication strategies and References, Group and their role in understanding clients problem. UNIT-V Motivation and Incentives requirement of productivity, Role of Counselling in Understanding of low productivity of Indian workers, Need of Counselling cell in the organization. Special problems in Counselling. Suggested Readings: 1. Cormer L.S. & Guide Hackney H : 2.Moursernd J. 3.Maclennar, Nigal 4. Bandara, A. 5. Munre, C. A. etc. 6. Reddy, Michael : : : : : The professional Counsellors Process to Helping Englewood Cliffs, New Jersey, PHI-1987 The Process of Counselling and Therapy 2nd Ed. Of Englewood Cliffs, New Jersey, PHI1990 Counselling for Managers, Aldershot, Grover, 1996 Principles of Behaviour Modification, New York: Hod Rinehart and Winston, 1969 Counselling: A Skills Approach, Methuen, 1980 Counselling at Work. British Psychological Society & Methuen, London & New York, 1987

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mba-914: Performance Management M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To Acquaint the students with the concept of Performance Management. UNIT-I: Performance Management : concept, philosophy, purposes and objectives; Performance Management Vs Performance Appraisal;. Strategic importance of Performance Management; Designing Performance Management System; Pillars of Performance Management. Planning Performance: setting objectives, organizational and individual performance plans, role description; performance standards; special developmental assignments, setting mutual expectations and performance criteria. Encouraging Performance: supervision and monitoring; communication review discussions; encouraging and mentoring development; coaching and counselling. Reviewing and Stocktaking Performance and Potential: HR inventory; stocktaking discussions; skills for Performance Management. Appraising for recognition and rewards; implementing the appraisal systems, methods of appraisal; error in appraisals; conducive context for appraising, Performance Management in India.

UNIT-II: UNIT-III: UNIT-IV: UNIT-V:

Suggested Readings: 1. Prem Chadha. Performance Management, Macmillan India Limited, New Delhi. 2. John P Wilson. Human Resource Management, Kogan Page, London 3. Wayne F. Cascio. Managing Human Resources, Tata McGraw Hill Publishing Company Limited, New Delhi. 4. Cynthia D. Fisher, Lyle F. Schoen Feldt., James B. Shaw. Human Resource Management, Biztantra, New Delhi. 5. Armstrong M.A. Handbook of Human Resource Management, Routledge, London.

mba 915

Practical cum-viva-voce based on paper mba 912, mba 913& mba 914

M.M. 50

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mba-1001: Knowledge Management M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: To acquaint the students with the concepts of knowledge management as applicable to a business organization. UNIT-I: UNIT-II: UNIT-III: Knowledge Management: concept, objectives, significance, nature and scope; Imperatives of KM; Organizational Knowledge Management. Essentials of KM: data, information, knowledge and wisdom; Knowledge -Basic types; Knowledge Conversion. Knowledge and Learning; Organizational Learning: types, levels and motivation for organizational learning; Relationship between IT & Information Management and KM. Techniques, Systems and Tools of Organisational Knowledge Creation; Knowledge Analysis: Data Mining, On-line Analytical Processing. Organizational Knowledge Management: architecture; developing a KM framework; KM System components, Implementation strategies; KM Applications.

UNIT-IV: UNIT-V:

Suggested Readings: 1. D Kamalavijayan. Information and Knowledge Management, McMillan India Limited, New Delhi. 2. E Sudhir Warier. Knowledge Management, Vikas Publishing House Pvt. Limited, New Delhi. 3. Bukowitz. The Knowledge Management Field Book, Pearson Education India.

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mba 1002-: Indian Trade and WTO M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Course objective is to acquaint students with the developments happening in context of World Trade Organisation. It enlightens students with the impact of WTO and its effect on Indian economy. UNIT-I WTO Introduction, Transition from GATT to WTO, Basic Difference GATT and WTO, Function and Structure of WTO, Basic Principles Governing Multilateral Policy Systems under the WTO. Uruguay Round, Geneva Round, 1998, Seattle Round, 1999, Doha Round, 2001, Cancun Round, 2003, Cancun to Geneva and Afterwards. Basic Provisions of WTO Agreement on Agriculture, TRIPS Agreements, TRIMS Agreements, GATS Agreements. Disputes Settlement under WTO, Rational Procedure and Time Schedule, Business Acts & Functionaries Involved in Dispute Settlements. WTO and Its Role in Integration of the World Economy. WTO and its impact on Indian economy impact on agriculture, manufacturing sector, service sector and other macro-economic aspects.

UNIT-II UNIT-III UNIT-IV

UNIT-V

Suggested Readings: 1. WTO implications on Indian Economy, P.K. Vasudeva, Pearson Education India.2005. 2. State of the Indian Farmer- A MILLENNIUM STUDY. Globalisation and Indian Agriculture. G.S.BHALLA. ACADEMIC FOUNDATION. 3. The General Agreement on Tariffs and Trade (GATT)/World Trade Organization (WTO): Law, Economics. By : Autor Krishen Koul.2005, Satyam books.

mba-1003: Comprehensive Viva-Voce The Comprehensive Viva will be conducted by Examiner(s) and will cover all the syllabi of Ist to Xth Semesters.

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mba 1004

Term paper Presentation Based on Training (based on the training done in the 9th Semester)

M.M. 50

mba-1005: Product and Brand Management M.M. : 100 Internal : 30 External : 70 Time : 3 Hrs Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: To acquaint the students with issues and perspective related to product, packaging and branding. UNIT-I Product Management Process, Product Portfolio, Traditional and Matrix Approaches, Product Life Cycle, New Product Development, Environmental Analysis, Test Marketing, Packaging. Understanding Brands: Brand Hierarchy, Brand Personality, Brand Image, Brand Identity, Brand Positioning. Brand Equity, Value Addition from Branding, Brand-Customer Relationship. Brand Loyalty and Customer Loyalty, Managing Brands, Brand Creation, Brand Extensions. Brand-Product Relationships, Brand Portfolio, Brand Assessment through Research, Brand Identity, Brand Positioning. Brand Personality Assessment and Change, Brand Revitalisation, Financial Aspects of Brands, Brands in Different Sectors-Customer, Industrial, Retail and Service Brands.

UNIT-II UNIT-III

UNIT-IV UNIT-V

Suggested Readings: Marketing Management, 12th Edition (Authors: Philip Kotler and Kevin Lane Keller) Publisher: PHI 2. Managing Brand Equity (Authors : Aaker, David) Publisher : Free Press. 3. Understanding Brand (Authors: Cowley, Den) Publisher: Kogan Page. 4. Creating Brand Loyalty (Czeniawski, Richard D. and Michael W. Maloney) Publisher: Amacom, N.Y. 5. Strategic Brand Management (Author: Kapferer, J.N.) Publisher: Free Press. 6. Brand Strategy (Author: Murphy, John A.) Publisher: The Director Books. 7. Building Brand Identity: A Strategy for Success in Hostile Market Place (Author : Steward, P.) Publisher: John Wiley. 8. The New Age Marketing Publisher: ICFAI University Press. 9. Advertising and Integrated Brand Promotion (Authors: Allen, Semenik and OGuinn) Publisher: Thomson South-Western. 10. Compendium of Brand Management, 1st Edition (Author: S.A. Chunawala) Publisher: Himalaya Publishing House. 11. Emerging Issues in Modern Marketing, 1st Edition (Author: D.D. Arora) Publisher, UDH Publishers and Distributors. 1. 79

12.

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, 2nd Edition (Author: Paul Greenberg) Publisher: Tata McGraw Hill. 13. Customer Relationship Management: Emerging Concepts, Tools and Applications, 4th Reprint 2003 (Authors: Jagdish N. Sheth, Atul ParVatiyar and G. Shainesh) Publisher: Tata McGraw Hill. 14. Marketing Management: Text and Cases, 1st Edition (Author: Mukesh Dhunna) Publisher: Wisdom Publications. 15. Case Study Solutions: Marketing, 2nd Edition (Author: H. Kaushal) Publisher: MacMillan.

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mba-1006: Marketing of Non Profit Organization M.M. : 100 Internal : 30 External : 70 Time : 3 Hrs Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: To acquaint the students with the issues related to management of non-profit organization, recent trends and challenges with reference to Indian conditions. UNIT-I Scope and Applications of Marketing in the context of Non-Profit organization, Non-Profit Institutions in Indian Market Context, e.g., Police, Public services, Hospitals etc. UNIT-II Setting Marketing Objectives, Analyzing Socio-Cultural Environment affecting Non-Profit organizations, Analyzing Beneficiary Behaviour. UNIT-III Market Segmentation and Customer Targeting: Planning of Marketing strategy in a Non-Profit organization, Concept of Product / Service Life Cycle. UNIT-IV Market Segmentation and Related Issues, Elements of Marketing Mix, Product and Service Decisions, Pricing Decisions, Distribution and Delivery Strategy. UNIT-V Role of Institutional Image, Promotional and Public Relations Strategy, Monitoring and Review of Marketing Programme. Suggested Readings: 1. Strategic Marketing for Non-Profit Organisations (Authors: Philip Kotler and Anderson Alan R.) Publisher: Prentice Hall 2. Social Marketing (Authors: Philip Kotler and Roberto Eduardo), Publisher: The Free Press 3. Strategic Marketing for Not-for-Profit Organizations (Authors: Lauffer, Armand) Publisher : The Free Press 4. Cases and Readings for Marketing of Non-Profit Organizations (Author : Philip Kotler) Publisher: Prentice Hall. 5. The New Age Marketing Publisher: ICFAI University Press. 6. Emerging Issues in Modern Marketing, 1 st Edition (Author: D.D. Arora) Publisher, UDH Publishers and Distributors. 7. Marketing Management: Planning, Implementation and Control, 3 rd Edition (Authors: V.S. Ramaswamy and S. Namakumari) Publisher: MacMillan. 8. Case Study Solutions: Marketing, 2nd Edition (Author: H. Kaushal) Publisher: MacMillan. mba 1007 Practical cum-viva-voce based on paper mba 1005 & mba 1006 M.M. 50

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mba-1008: Merchant Banking and Financial Services M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There will be a case problem which will be compulsory carrying 14 marks. . Course Objective: The course aims at discussing the detail about financial services, merchant banking operations and other related services in Indian context. UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V 1. 2. 3. 4. 5. 6. 7. 8. Merchant Banking: Nature, organization and management of merchant banking in India; Regulation and registration of merchant banks; Code of conduct, duties and liabilities of lead managers in India; SEBI guidelines for merchant banks; Financial Services: Nature features and types; Risks in financial services; Regulatory framework of financial services; Merchant Banking Service: Management of equity issue, debenture issue, underwriting arrangements, corporate restructuring and project financing. Depository and custodial services, leasing services, Hire purchase services, Factoring and forfeiting services, Credit rating services and services relating to venture capital fund and mutual funds. Case study Bansal, L.K.: Merchant Banking and Financial Services, Unistar Books Pvt. Ltd. Chandigarh. Bhatia, B.S. and Batra G.S. : Management of Financial Services, Deep & Deep Publications, New Delhi. Bhole, L.M. : Financial Markets and Institutions, Tata-McGraw Hill Companies Ltd. New Delhi. Khan, M.Y. Indian Financial Sustem, Vikas Publishing House, New Delhi. Machiraju H. R : Indian Financial System, Vikas Publishing House, New Delhi. Srivasta, R.M.: Management of Indian Financial Institutions, Himalaya Publishing House, Bombay, Vanhome, James C : Financial Market Rates and Flars, Prentice hall of India Ltd. New Delhi. Verma, J.C. : Merchant Banking, Tata McGraw Hill Compnay Ltd. New Delhi.

Suggested Readings:

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83 mba-1009: Strategic Financial Management M.M. Internal External Time Note: : : : : 100 30 70 3 Hrs

There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

Course Objective: The course aims at discussing the issues related to venture capitals, corporate control, corporate restructuring etc. UNIT-I Corporate Restructuring: Meaning and objectives, Mergers-reasons for merger, legal procedure for merger and benefits & cost of merger; Determination of swap ratios, Evaluation of merger proposal; Corporate and distress restructuring, Legal, accounting, and tax issues in merger & acquisitions; Recent developments in mergers & acquisitions process in India. UNIT-II Corporate Control: Mechanism, share repurchase and exchange, buy back of shares, non-voting shares, corporate governance and ethics. UNIT-III Leasing: Meaning, importance, types and tax & accounting considerations: Evaluation of lease from the point of view of lessor and lessee; Lease vs. Owned decision. UNIT-IV Venture Capital: Concept and developments in India; Process and methods of financing; Fiscal incentives. UNIT-V Corporate Strategy, Financial policy and Shareholder Value Creation; Linkage between corporate strategy and financial strategy; Shareholder value-creation, measurement and management. Suggested Readings: 1. Allen D : An Introduction to Strategic Financial Management, CIMA/Kogan page. London. 2. Chandra, Prasanna : Financial Management Tata McGraw Hill, Delhi. 3. Copeland, T.C.and J.F. Weston: Financial theory and Corporate policy, Addison Wesley, New York. 4. Hampton, Jone : Financial Decision Making, phi, New Delhi. 5. Hull J.C. : Options, Futures and other Derivative Securities, Prentice-Hall of India, Delhi. 6. Mattoo, P.K. : Corporate Restructuring : An Indian perspective, Macmillan, New Delhi. 7. Pandey, I.M. : Financial Management, Vikas Publications, Delhi. 8. Sudarsanam P.s. : The Essence of Mergers and Acquisitions, Prentice Hall of India, Delhi. 9. Yan Home J.C. and J.M. Wachowicz Jr. Fundamentals of Financial Management, Prentice Hall, Delhi. 10. Verma J.C. : Corporate Mergers, Amalgamations and Takeovers, Bharat Publishing House, New Delhi. 11. Robert F. Bruner, Case Studies Finance, McGraw Hill. mba 1010 Practical cum-viva-voce based on paper mba 1008 & mba 1009 M.M. 50

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84 mba-1011 : Human Resource Planning and Development M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning, Deployment and Development in organizations. UNIT-I Introduction to Human Resource Planning & Development: Micro level manpower planning and labour market analysis; Organisational human resource planning; Workforce flow mapping; Age and grade distribution mapping; UNIT-II Models and techniques of manpower demand and supply forecasting; UNIT-III Behavioural factors in human resource planning Wastage analysis; Retention; Redeployment and exit strategies; UNIT-IV Career Management and career planning; Performance planning; Potentials appraisal and career development: HRD Climate; Culture; QWL; HRD strategies; UNIT-V HRD in strategic organizations; Human resource information system; Human resource valuation and accounting. Suggested Readings: 1. 2. 3. 4. 5. 6. 7. Arthur, M. : Career Theory Handbook, Englewood Cliffs, Prentice Hall Inc., 1991. Belkaoui, A.R. and Belkaoui, J.M. : Human Resource Valuation: A Guide to Strategies and Techniques, Greenwood, Quorum Books, 1995. Dale, B. : Total Quality and Human Resources: An Executive Guide, Oxford, Blackwell, 1992. Greenhaus, J.H. : Career Management, New York, Dryden, 1987. Kavanagh, M.J. etc. : Human Resource Information System: Development and Applications, Boston, PWS Kent, 1993. Mabey, C and Salama, G.: Strategic Human Resource Management, Oxford, Blackwell, 1995. Thomson, R and Mabey, C. : Developing Human Resource, Oxford, Butterworth Heinemann, 1994.

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85 mba-1012: Manpower Development for Technical Change M.M. Internal External Time : : : : 100 30 70 3 Hrs

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one from each unit. There may be a case problem (may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions. Course Objective: Recent years have witnessed rapid technological changes affecting industry and business in different ways. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such changes. UNIT-I UNIT-II UNIT-III UNIT-IV UNIT-V Introduction to technology & development: Manpower management in the 21st Century. Environmental context of human resource management. The emerging profile of human resources. Changing technology; Concept and process of technological innovation. Organizational implications of technological change; Transformation, Human resource implications of technological change. Performance/potential evaluation in the context of new technology; Technology transfer with human face, New issues in manpower training and career development.

Suggested Readings: 1. 2. 3. 4. 5. 6. 7. mba 1013 Clark, Jon: Managing Innovation and Change, University of Southampton, 1995. Clark, Jon: Human Resource Management and Technology Change, Sage, London, 1993 Gambell, A and Warner, M.: New Technology, Skills and Management, Routledge, London, 1992 Rastogi, P. N. : Management of Technology and Innovation, Sage, New Delhi, 1995 Warner, M.: New Technology and Manufacturing Management, Wiley, London, 1990. Womack, J.P. etc.; The Machine That Changed the World, Maxwll Macmillan, New York, 1990. Shittaker, D. H.: Managing Innovation, Cambridge University Press, Cambridge, 1990. Practical cum-viva-voce based on paper mba 1011 & mba 1012 M.M. 50

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