Contents of the Final Project Report for Worthiness:

Chapter I :
1.1 1.2 1.3 1.4 1.5

Introduction Introduction of the Topic Need for the study Limitations of the study Objectives of the study Methodology i.Sampling Unit ii.Sample Size iii.Sampling Procedure and its definition ,Why you are selected? iv. Tools Used (questionnaire or Schedules used) v.Pilot Study vi.Data Collection Method vii.Statistical Techniques Used (Chi-Square Test or ANOVA or MANOVA) viii.Hypothesis IX. Review of litrature etc.

Chapter II: Theoritical Frame Work

2.1 Theoritical frame work

Chapter III : Profiles of the Industry and Company

3.1 Profile of the Industry 3.2 Profile of the study organization (Company Profile)

Chapter IV:

Data analysis and interpretation

4.1 Data Analysis and Interpretation

i.Tabulation ii.Inference iii.Bar Chart iv.Pie Chart

Chapter V 5.1 Findings 5.2 Suggestions

5.3 Conclusion
Bibilography and Annexures (if any like questionaire used instudy)

Annexures-1 Annexures -2

Bibliography (Should not be in the tabular form, go to next step for fourther clarification)
1.Principles of Marketing,Philip Kotler and Gary Armstrong, 2001,by Printice Hall of India. 2.Financial Management ,I.M.Panday,2008, by Vikas Publications. 3.Personnel Management, C.B.Memoria and Memoria, 2007 ,by Himalaya Publications.

Footnotes are very important.

The students should do their Final Semester Academic Projects on the basis of their choosen field.

If you are Doing Marketing related Project :Your contents should be:
1.Company Bonafied Certificate 2.Department Bonafied Certificate 3.Student Declaration 4.Acknowledgment 5.Contents

a.Introduction of the topic

Objectives of the Study (need not more than 4 or 5 Objectives)

Research methodology
i.Sampling Unit ii.Sample Size iii.Sampling Procedure and its definition ,Why you are selected? iv. Tools Used (questionnaire or Schedules used) v.Pilot Study vi.Data Collection Method vii.Statistical Techniques Used (Chi-Square Test or ANOVA or MANOVA) viii.Hypothesis

Analysis and Interpretation i.Tabulation ii.Inference iii.Bar Chart iv.Pie Chart f.Findings g.Suggestions h.Conclusions Annexures-1 Annexures -2 Bibliography (not in the tabular form).It should be like: 1.Principles of Marketing,Philip Kotler and Gary Armstrong, 2001,by Printice Hall of India. 2.Financial Management ,I.M.Panday,2008,by Vikas Publications. 3.Personnel Management, C.B.Memoria and Memoria, 2007 , by Himalaya Publications.

If you are Doing HR related Project :Your contents should be:

1.Company Bonafied Certificate 2.Department Bonafied Certificate 3.Student Declaration 4.Acknowledgment 5.Synopsis( 3 lines Briefing about each Chapter) 6.Executive Summary(The project focus on) 7.Contents a.Introduction of the Topic
Objectives of the Study (need not more than 4 or 5 Objectives)

d. Relating to Topic

If it relates to Training Project: (How they are Training;ON -Job or Off-Job ; If it relates to Recruitment Project: (How they are Recruiting ;either formal or Informal source ; different types of Procedures; If it relates to Performance Appraisal Project: (How they are Appraising the employees;What is 360 degree feed back and brief explanation about Traditional and Modern methods of Performance Appraisal) Analysis and Interpretation i.Tabulation ii.Inference iii.Bar Chart iv.Pie Chart f.Findings g.Suggestions h.Conclusions Annexures-1 Annexures -2 Bibliography (not in the tabular form).It should be like: 1.Principles of Marketing,Philip Kotler and Gary Armstrong, 2001,by Printice Hall of India. 2.Financial Management ,I.M.Panday,2008,by Vikas Publications. 3.Personnel Management, C.B.Memoria and Memoria, 2007 , by Himalaya Publications.

CERTIFICATE OF THE GUIDE

This is to certify that the Project Work titled Consumer Brand Preferences with Special Reference to Decorative Paints (A Comparative study of Asian Paints and Berger Paints) is a bonfide work of Mr./Ms.. Enroll No:.. Carried out in partial fulfillment for the award of degree of Master of Business Administration, Jawaharlal Nehru Technological University, Kakinada under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma or associate ship of any other University / Institution.

Head of the Department N.Purna Chandra Rao (MBA, M.Phil,(PhD)) Department of Management Studies

Signature of the Guid Name and Guides Academic Qualifications, Designation

External Examiner

Students Declaration: In addition to the Guides certification, student should also give a declaration stating that the said work is original. The Proforma of such declaration is as follows:

Students Declaration

I, Mr./Ms.. hereby declare that the Project Work titled Consumer Brand Preferences with reference to Decorative Paints (A comparative study of Asian Paints and Berger Paints) is the original work done by me and submitted to the JNTU University in partial fulfillment of requirements for the award of Master of Business Administration .And this project work is original and not submitted earlier for the award of any degree / diploma or associate ship of any other University / Institution.
.

Enroll No: Date Signature of the Student

ACKNOWLEDGEMENTS I am very thankful to Sri.T.Ashok Kumar, Managing Director, Chirala Engineering College, Chirala for providing me an opportunity to the full time MBA course. I heartily extend my gratitude to Dr.ranga rao, Principal, Chirala Engineering College for granting me the permission to do the project work. I extend my deep sense of gratitude to Dr.C.V.Brahma Chary, P.G.Director, Chirala College of P.G.Studies, Chirala for their valuable suggestions and kind co-operation. I express my deep sense of gratitude and profound thanks to Mr.N.Purna Chandra Rao, Head of the Department of MBA, for his Valuable guidance, advice and continuous encouragement during the project work ,which have been instrumental in framing out the project in a systematic manner. I would like to thank (Guide Name) for his valuable regards and enthusiasm shown to complete my project work successfully. I would like to thank Mr.(xxxxx) Managing Director / CEO/ HR Manager, Company name, for granting me an opportunity to carry out this project work in their esteemed organization.

I also convey my sincere thanks to my parents who have sacrificed many a comfort to see me well educated. It also gives me great pleasure to thank all my friends and wellwishers for their help encouragement in completing this dissertation.
(Name of the Student Signature is not required)