Marketing Plan On

SPORTSVILL A
Submitted by:
Anil Bafna

Amruta Terdal Yatindra Patel Rakesh Hurllikoppi Irfan Sheik

Executive Summery
We all love sports. It is a part of our curricular activities. So, especially for this summer, we are coming up with a one-day sports event i.e an inter-college competition. The games are known but still unknown, with lots of twists and fun we present you Sportsvilla. There are 3 outdoor games and 1 indoor game. The first game we are coming up is Four Square. It is similar to volleyball but still it is different. It is new game and I am sure youll enjoy it. Our next game is Dodge Ball. I am sure everyone would have played it in his childhood time. But, it is slightly different with a twist. This game requires smartness, running and good aim. Scramble is an indoor event. It is very interesting game and filled with fun, knowledge and smartness. It needs knowledge of new words. Relay with Hurdles, this is very interesting game designed in a different way with interesting hurdles. It is team-building game. It depicts team work. There are trophies only for winners and participation certificate for all the participants. These all events are connected with each other to win the general championship Trophy. The college that wins most of the games wins the general championship. The games are very interesting and involve lots of skills and urge to win.

OBJECTIVE
The objective of this sports event is to test and improve the skills of students and to give them a break from daily stress of studies and to have fun. To make students fit and healthy and to take more interest in games. To make these games to be played even in international level.

ABOUT THE GAME

FOUR SQUARE Number of players: 5-12 Length of Time: 20-60 minutes Materials: Volleyball or similar. #1 #4 #2 #3

Object of the game is to gain the #1 square and defend the position against the other three attackers. The area required by this play is 16' x 16' (approx 5m x 5m). We mark an 7-8 square on the floor and then subdivide it into equal squares. One of the four squares is designated as the #1 square. The remaining three squares are sequentially numbered in a clock wise direction. Four players begin the game, while others wait to take part. Each of the four players guards his/her own square.

Player in the #1 square always starts and serves the ball by bouncing it inside his/her square and then hitting it with open palm into the square of any of the other players. The ball will typically bounce once in the other players square and the player guarding the square much direct it onto any other square of their choice. Soft tapping of the ball is allowed. The ball can bounce NO MORE THAN ONCE in the square before being knocked on. A ball can also be deflected in midair before bouncing. Play continues until either someone fails to pass the ball on or before it bounces more than twice in their court/square. Once out they leave the playing area go to the end of the waiting line. Remaining players move round to occupy the missing square and a new player from the waiting line takes the #4 position. That is if #2 was knocked out, #3 would move into the #2 position, #4 into the now vacant #3 position and a new player into the #4 square. A common strategy is to try to eliminate the players in squares in front of one so that one can move closer to the #1 square. Players normally straddle the corners of their squares and lean in, because if they are hit with the ball while standing in their squares they are out. Other rules are as follows: 1. Hitting with a closed hand is not allowed, as the ball will travel at an unfair rate of speed. 2. If the ball bounces on the outside line, the player who hit it there leaves the playing area. 3. If the ball bounces between 2 squares, the other players and those waiting in line can help decide whose square it was in. 4. If a person catches the ball, he is out.

5. If a ball doesnt bounce in the square served to, and the defender doesnt return it, the last person to touch the ball is out.

DODGE BALL Members required: 5-10 Objective: To improve their aim and to see how they defend themselves or escape from being hit. Players would form two teams. One team would form two lines facing each other. They had playground balls for ammunition (two balls was the norm.) The other team would scatter about between the lines of the first team. The first team would then throw balls at team two. If a member of team two was hit below the shoulders, s/he was out and had to stand aside. If a player on team two caught the ball in the air (not after a bounce), s/he received a free life (ie-if s/he is hit again, s/he has used up a life and is not out.) A player may not receive more than three lives. The fourth, fifth, etc. time a player catches the ball, s/he may bring players who were out, back into the game by calling a name. If and when all players of team two are out, the teams switch places. VARIATION: If a player on the opposite team catches a ball you threw before it bounced, the thrower is out. SCRAMBLE

INTRODUCTION Scramble is a word game played on a 15x15, 19x19, or 21x21 board. The object is to form words on the board using tiles in your hand that give you the most points.

Each tile has a letter, and every letter has a specific point value. There are also two blank tiles that you can use to represent whatever letter you wish. However, once you place a blank tile on the board, it must continue to represent the same letter you initially used it for. Blanks have no point value. A blank is shown on the board by the lower case letter that it represents. There are bonus spaces on the board that give extra points when used. The space represented by % will double the value of a letter placed on it, and the spaces with @ will triple the value of the letter. If a space with * is used, the entire word score is doubled, and if a # is used, the entire word score is tripled. Additionally, on the 19x19 and 21x21 boards, there are quadruple letter (&) spaces and quadruple word ($) spaces available. Letter multiplying spaces are calculated before word multiplying spaces. Once a multiplier space has been used, the multiplier will not count in subsequent turns that re-use the letter placed on it. A multiplier will only be used more than once if the space is used to form multiple words within the same turn. When you play a full rack (7 tiles in the 15x15 board, or 8 tiles in the 19x19 and 21x21 boards) you will receive a 50 point bonus. The game also keeps track of the point values of the letters you play, not including any bonus multipliers or multi-word uses. This score is called letterpoints and represents the actual point value of all the letters you have played. Your score is shown as points/letterpoints on the game board. At the end of the game, a summary is given showing your points, letterpoints, and ratio. The higher the ratio, the better use you have made of bonus multipliers, multi-word uses, and existing letter use.

STARTING Each player draws a tile to see who goes first. The player with the tile closest to A will go first; blanks are considered farthest from A. If two or more players share the same letter closest to A, all players will redraw tiles. The players will replace their tiles, and all tiles will be mixed. Each player will then be given a full rack of tiles (7 with the 15x15 board and 8 with the 19x19 and 21x21 boards).

PLAY Each player will place tiles on the board to form a word. The tiles must be placed so that at least one existing letter on the board is used to form a new word along with the tiles you place down. The only exception is the very first move, where the first player must place

their word so that it covers the very center space, H8. The first word may be placed vertically or horizontally, as long as at least one of its letters covers H8. After a word is placed on the board, tiles are drawn from the remaining tiles to give the player a full rack. When all remaining tiles have been used up, the player will be left with only their remaining tiles. The network version of Scramble will check all works created against a standard wordgame dictionary. If a word does not appear in the dictionary, it is handled according to which game mode is being used: strict, nostrict, or tournament.

ADJUDICATION AND CHALLENGES In strict mode (the default), no invalid words are allowed, and the game will return a move with invalid words as an error. In nostrict mode, words that do not appear in the dictionary will be flagged as such, and another player may choose to request an undo. If the player who just played realizes they made a word in error, they may also request an undo. The game does not enforce that every word created is in the dictionary, but all players are informed of the words that do not appear. In tournament mode, the players are not told whether the words are in the dictionary or not. Players may use the challenge command to check whether the word(s) just played by his opponent are valid. The challenge command may only be used in tournament mode. When a challenge command is issued, all words made on the immediately preceeding turn are check against the dictionary. If all the words are in the dictionary, the challenge fails. The challenger scores zero points for his turn, and his turn is over. If any of the words are not in the dictionary, the challenge succeeds. All tiles played on the preceeding turn are removed from the board and placed back in the opponents rack, and no points are scored for any of those words. It is then the challengers turn to play a word. In keeping with tournament rules, you are not told which word(s) are invalid, only that at least one was not in the dictionary. NOTE: Because a challenge may result in tiles being returned to a rack, in tournament mode new tiles are not drawn until the beginning of your turn. This give your opponent time to issue a challenge on their turn. Although this means you cannot use your opponents time to plan your move as well, this is not a serious hardship because of the long time limits in email play.

PLAYING BLANKS If you have a blank tile and wish to play it, simply specifying the word in your move is usually sufficient. First all letters that you have in your hand are used, then blank(s) are used to fill any other letters that you have specified. However, sometimes you may wish to specify the specific location that the blank will be used in your word. For example, if you have two As and one blank, you might spell the word banana. First, your two As would be used, then your blank would be used for the 3rd A. However, if you wish your blank to be used for the first A, specify the word in your move as b-anana. If you wish the 2nd A to be used by the blank, specify ban-ana. Notice that you do not replace the letter in your word with a dash (-), but merely precede it with a dash. You might also wish to play a blank instead of a letter you have. For example, if you have a Z, and want to make the word ZOO, but want to save your Z for a better scoring position, play zoo as your word, and your blank will be used as Z while keeping the Z you have for later use.

PASSING A player may pass if they are unable to make a word. Use the word pass as the move to pass your turn without scoring any points.

RESIGNING You may resign the game by sending your move as the word resign. If more than one player is still playing after you resign, your tiles are put back into the pool for others to draw. If there is only one remaining player, you will give the value of the tiles in your rack to that player, and they will win the game. If their final score is higher than yours, they will win by the difference of their score and your score. If your score is still higher, they will still win (since you resigned), but they will not get credit for winning by any number of points.

UNDOING A MOVE If you mistakenly place a word on the board, or if another player places a word that you dont agree with, you may request an undo of the move. All others players are then given the chance to accept or reject the undo. If all players accept, the last move is undone. To request an undo, use it as your move text, for example: scramble move 333 zzz aaa undo GAME END The game will end after all the tiles to draw from have been used up. At this point, if a player uses all their remaining tiles to form a word, the game ends immediately. Also, any player left with tiles will have their scores deducted from his score, and the player who used all their tiles will get those points. If a complete round progresses and every player passes, and all the tiles have been dealt out, the game will end. The player with the highest score wins. The amount of points of the win is determined by the lowest score subtracted from the highest score. If a tie exists between two or more players high scores, the player with the lowest letter point use will prevail is the winner. The player with the lower letter point use has made better use of their letters to get their high score, and therefore wins the tie.

10

RELAY WITH HURDLES There will be two teams containing 4 players each. Each player has to stand at different places near there hurdles just as they stand in relay. There are flags attached at some points. The first player has to cross his first hurdle that is pass from water it to his other partner. He takes the flag n scrawls within the and then within a truck tyre hanging. There will be a flag on the tyre poll, he should grab it and pass net and then there will be a board with balloons attached to it. He must burst the balloons with dart as one flag will be inside one of the balloons. Then he should grab that flag and pass it to the other partner, hell run on the stones arranged in some order and then he should do 3 baskets on the basketball ground, there will be flag attached to the basket poll, after he completes his 3 baskets, he should grab that flag and pass it to the his last partner, the last participant should run 100 meters and reach the final point with the flag. The best time wins. Rules: The participant should not give his flag to the other participant; he should give which he gets doing his task. If the player falls from the stone steps he has to again start with the tone steps.

FACILITIES PROVIDED First aid box Breakfast and lunch Juice, tea and biscuits 11

Rest rooms/changing rooms

MARKETING STRATEGY
PLACE: STADIUM SEGMENTING We are segmenting all college students. TARGETING We are basically targeting BBA colleges of as to improve their skills and make them play something new and give them a break from daily routine. POSITIONING We are positioning our event in peoples mind by disclosing our USP i.e PROMOTIONAL ACTIVITIES We are promoting our event by: Advertising on bill boards and posters. Banners Free t-shirts and caps sponsored by our sponsors. Print ads

12

BUDGET
Stadium Volley ball (4) Dodge ball(4) Basket ball(3) Scramble set(3) Chalk powder() Basket pole Water Tyres(2) Pole Board Balloons Net Chairs-50 Breakfast and lunch Drinking water Juice Tea() Trophies(4 small, 1 big) Certificates(60) First Aid kit(2) 20000 1500 400 1500 300 300 800 500 100 800 300 200 1000 500 3000 1000 500 400 9000 1000 500

13

Banners Billboards Print ad Posters Miscellaneous

2000 300 1000 700 400

TOTAL

48000

OPPORTUNITIES AND THREATS

Opportunity 1. To enhance their smartness and intellectual ability. Because of this they can be given more importance and get state recognition. 2. It helps to remain fit and active. 3. It can become their regular sport, which they can play daily and improve their skills. 4. Now a days students are given more theoretical exposure, this can bring up their inner talents and increase their interest in sports.

Threats 1. There is great competition from other companies as they are also coming up with sports event. 2. There are chances of unexpected happenings during our game i.e. delay in starting of game, rain, etc.

14

CONCLUSION
These events are really interesting and players will enjoy a lot, they can improve their skills and be a better competitor to other teams. Its all round sports event- from brain to physical games. All round its one day sports event with lots of twist and turns and lots of fun and lots of sports.

15