Introducing Updated PANTONE Color Guides

PANTONE and other Pantone, Inc. trademarks are the property of Pantone, Inc. Pantone, Inc., 2003. All rights reserved.

Updated Products
Formula guides and solid color chips
Coated and matte versions

Ultimate survival kit

Coated and matte formula guides

Metallic formula guide + chips Pastel formula guide + chips

New features
New paper stocks reflect attributes most preferred by contemporary designers
Brighter coated and matte paper stocks Whiter (bluer) coated and matte stocks Heavier coated paper Improved matte version with a flatter finish

Paper Specs
(1st edition vs. 2nd edition)
Coated Paper 1st Edition 2nd Edition Brightness Gloss 75 Opacity Caliper D50/2

L* 94.38 96.12

a* -0.24 -0.29
D50/2

b* 0.34 -0.12

89 96

81 80

97 97

0.0052 0.0069

Matte Paper 1st Edition 2nd Edition

Brightness

Gloss 75

Opacity

Caliper

L* 95.13 96.24

a* 0.09 -0.42
D50/2

b* 1.23 0.23

89 96

18 12
Sheffield Smoothness

97 97.5

0.0059 0.0059

Uncoated Paper

Brightness

Opacity

Caliper

L* 97.44

a* 0.07

b* 0.27

97

140-180

96-98

0.0067

Rationale for change

Continued global market migration toward brighter and bluer papers Paper brightness and color are major factors when designers specify paper Designers increasingly involved in determining the paper used for print Brighter and bluer papers used in the areas of prepress and digital printing

Increasing Designer Influence

Designers Determining Final Paper Specification 1960 - 2003
100% % of Print Jobs 80% 60% 40% 20% 0% 1960s 1970s 1980s Era 1990s 2003

Impact of new features

Some colors will appear different from previous editions
Primarily lighter shades affected on coated stock due to increased blueness of paper Broader range of hues and shades affected on matte stock due to increased blueness and reduced gloss of paper

Impact of new features

Spectrophotometric readings will change
Due to higher levels of optical brighteners in new coated and matte stocks

Heavier coated stock improves physical durability and usability New matte stock provides more distinct steps in the appearance of colors on the three stocks

New Look
Formula guide coated/uncoated cover updated from green to a distinctive pearlescent white A ruby red logo commemorates the 40th Anniversary of the PANTONE MATCHING SYSTEM

PANTONE formula guide coated/uncoated (1st edition)

PANTONE formula guide coated/uncoated (2nd edition)

New Look cont.

Individual solid color guides and books
Product name updated from solid color tint to gray type on covers

(1st edition)

(2nd edition)

New Look cont.

Pastel formula guide + chips cover updated from blue to green Metallic formula guide + chips cover updated from gray to metallic blue

(1st edition)

(2nd edition)

Marketing Collateral
Print advertising Product brochure Promotional postcard Hanging banners Tear-off product flyers Web banners

Message/Positioning
Primary
Nowadays, you have to keep up Use up-to-date color guides to stay in step with fast moving trends and achieve high quality results

Secondary
Now in its 40th year, the PANTONE MATCHING SYSTEM continues to evolve with the industry it serves to meet end-user needs