Imhoff says Yellowfin Collaborative BI Brilliant and Pricing Model Stunning Global Business Intelligence (BI) vendor, Yellowfin,

has won acclaim and commend ation from leading independent BI analysts, Claudia Imhoff, in a one-on-one inte rview developed as part of a Boulder BI Brain Trust (BBBT) briefing. Melbourne, Victoria, Australia, August 31, 2012 -- The BBBT is a BI forum based in Denver, Colorado. The BBBT is a gathering of leading BI analysts, experts and practitioners, who participate in regular half-day briefings with interesting an d innovative BI vendors. Imhoff BBBT host and Present & Founder of Intelligence Solutions (the company re sponsible for coordinating the BBBT and producing its events) applauded Yellowfi ns continued commitment to consumerizing its BI platform, and making it as access ible as possible to a wider business-user-oriented audience, by developing its p ricing model and Collaborative BI functionality. Imhoff: Pricing model leaves me speechless Imhoff stated her admiration for Yellowfins new business model, which has seen th e vendor significantly reduce its price point to $1000 per user per year, introd uce a $3000 per year five-user starter pack, and simplify its licensing model to include one access-all-areas user type. @YellowfinBI has changed its pricing to $3000 a year for 5 user entry points! Wow !! tweeted Imhoff on the associated Twitter stream under the hash tag #BBBT durin g Yellowfin CEO, Glen Rabies, group BBBT presentation earlier that day. Yellowfins new pricing model is designed to make BI more accessible to a wider ra nge of companies and make large deployments and widespread user adoption a reali ty, rather than a catch cry. Rabie also said, in the subsequent one-on-one interview with Imhoff, that the pr icing restructure was part of Yellowfins mission to help its customers fall in lov e with Yellowfin. Access the podcast of that interview here: www.boulderbibraintrust.org/podcasts/ 2012/2012-08-24%20Yellowfin.html And I think youve done some things to help your customers love you, said Imhoff. One of those is your pricing model its stunning to say the least it leaves me speechl ess. Collaborative BI at the center of Yellowfins BI platform "Youve also put a great deal of focus on Collaborative BI, said Imhoff. One of the things that Colin [White a fellow BI analyst] and I have focused on in the last six months is in fact Collaborative BI, and we have a repot that will come out soon on that, and we looked at it [Collaborative BI] as having three co mponents." The first one was collaborative interaction you want to be able to send out and s how reports and get them back with comments and so on." The second one is the information enhancement, so not only do I want to share thi ngs with you, but I want to be able to add my comments to it, or add links to ot her information, or explanations as to why something is trending upward or down. That is, understanding why information is changing, and what it actually means. So its this idea of enhancing the information by adding peoples expertise along w

ith the analytic result." The third one is the collaborative decision-making. So wed like to not only be abl e to share the information with people and comment on it, but when we make a dec ision based off these assets, we can track and figure out what decision was made , and then maybe even analyze that later, to say was it a good decision or a bad decision. And, if it was bad, why?" So, you [Yellowfin] have kind of taken all that to heart thank you very much firs t of all and built features inside Yellowfin that support these three collaborat ive components. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit www.yellowfinbi.com Contact : Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000 Victoria, Australia +61 0 3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com