ABOUT APCO WORLDWIDE

APCO Worldwide is an independent, majority employee-owned global

communication consultancy with offices in 28 major business, political and
media capitals throughout the Americas, Europe, the Middle East, Africa and
Asia. Our clients include seven of the top 10 companies on Fortune’s Global
500. APCO leverages international expertise to provide customized solutions
to meet the needs of multinational clients and addresses clients’ issues from
an integrated communication and public affairs perspective. Clients include
corporations, governments, industry associations and nonprofit organizations.
APCO was founded in 1984, has a Washington, D.C., headquarters and is
certified by the Women’s Business Enterprise National Council as a majority
women-owned business.

Our Team
APCO’s expert staff provides a unique approach to problem solving which
draws heavily on the brightest and most talented leaders in a wide variety of
industries. These highly accomplished communication professionals take
strategic communication in exciting new directions that consistently produce
results for clients.

Global Company, Local Expertise

The strength of APCO is in our ability to act decisively whenever our clients’
interests are at stake. This strategy has been critical to our success – allowing
us to represent multiple interests of a wide range of clients, including major
corporations, industry associations, issue coalitions, governments and
nonprofit organizations. APCO has offices in:

Americas
 Chicago
 New York
 Ottawa
 Sacramento
 Seattle
 Washington, D.C.

Europe, Middle East, Africa

 Berlin
 Bonn
 Brussels
 Dubai
 Geneva
 Johannesburg
 London

John Douglass, Lead Information Architect, APCO Online

jdouglass@apcoworldwide.com , 202-378-3811
www.APCOworldwide.com
  Moscow
 Paris
 Rome
 Tel Aviv
 Warsaw

Asia
 Bangkok
 Beijing
 Guangzhou
 Hanoi
 Ho Chi Minh City
 Hong Kong
 Jakarta
 Mumbai
 New Delhi
 Shanghai
 Singapore

Services
APCO is a full-service communication consultancy. Our services include, but
are not limited to:

Antitrust & Competition

Corporations involved in competition, and especially antitrust, cases face
significant challenges. They must define the messages and strategies that
will help them navigate demanding review processes. APCO helps companies
understand the regulatory and political environment in which a matter will be
considered, and assist in conditioning that environment. This process includes
establishing information flows with key audiences to ensure a real
understanding of the business rationale behind a deal, or a company’s
position on an antitrust investigation or corporate restructuring.

Business Diplomacy
APCO specializes in providing high-level business diplomacy services to
clients. APCO staff, with a wide range of contacts and experience, operates
every day at the nexus of business, government and the media. With
expertise to help companies meet the challenges of doing business in a
complex global environment, APCO provides strategic advice on market
entry, corporate positioning, economic policy, energy, corporate
responsibility and governmental relations. APCO’s professionals assist clients
in designing proactive strategies that help pre-position them to withstand a
variety of influences and consequences.
John Douglass, Lead Information Architect, APCO Online
jdouglass@apcoworldwide.com , 202-378-3811
www.APCOworldwide.com
Coalition Building & Grassroots Advocacy
APCO has an award-winning, coalition-building practice. Through this work we
influence decision-makers and shape public opinion by crafting compelling
messages and recruiting effective political allies. We deploy our own and
allied resources to build strong coalitions, organizing people at the grassroots
to convey views that influence policy.

Corporate Responsibility & Strategic Philanthropy

The private sector is increasingly called upon to help address pressing
societal needs. At the same time, a competitive marketplace demands that
all corporate investments add value and produce tangible results. Since its
inception, APCO has partnered with corporate clients to design strategies that
leverage charitable investments in their communities and reflect business
objectives.

Creative Services - StudioAPCO®

APCO knows that packaging a message can be as important as crafting it.
Talented and experienced in-house designers offer the full range of creative
services, including advertising (broadcast and print), graphic design,
multimedia design, video production, editing and media placement.

Crisis Management & Communication – Crisis360SM

Any organization can face a crisis at any time and, by definition, without
warning. The response to that crisis, especially in the crucial first few hours or
days, can have an enormous reputational impact. APCO’s experienced crisis
communication team can help executives understand what they can do
before, during and after a crisis to preserve – and even enhance – the
reputation of their companies.

Government Relations
APCO monitors issues and develops strategic government relations
campaigns that effectively influence policy-makers. Armed with knowledge
and in-depth experience with government institutions, we build support for a
client’s cause inside Congress, parliaments, EU institutions or any other
governing entity at regional, national and international levels. APCO’s senior
counselors, many of whom have first-hand political experience, are always on
hand to guide these campaigns.

Internal Communication
In addition to counseling our clients on how to tell their story externally,
APCO helps to build understanding and loyalty through regular, multi–channel
communication with their employees. Our goal is to create a culture based on
mutual trust and respect where all members of the team know and share
their organization's goals. We also advise clients on the most effective ways
to structure their own corporate communication departments.

John Douglass, Lead Information Architect, APCO Online

jdouglass@apcoworldwide.com , 202-378-3811
www.APCOworldwide.com
Investor Relations
APCO designs investor relations communication programs that connect with
the investment community and, in the process, help to achieve optimum
valuation and lower cost of capital. We approach investor relations from a
strategic positioning perspective that reflects the increasing attention
investors pay to the integration of financial and non–financial messages.

Issue Management
Drawing on our detailed knowledge and understanding of the political process
at international, regional and local levels, APCO helps clients prioritize and
proactively address public policy and reputation issues that can affect an
organization’s success. APCO’s issue management campaigns achieve
tangible business successes for our clients and have won awards
internationally.

Litigation Communication
APCO’s global litigation communication practice works to assess and mitigate
the potential impact of litigation on an organization’s image, reputation,
customer relations, marketing efforts and future business plans. APCO helps
corporate, nonprofit and institutional clients to manage the public
environment surrounding legal actions by developing a communication plan
that is strictly aligned with the litigation strategy. While the legal strategy
should be the driving force behind the design and implementation of the
communication plan, customized tactics may be necessary to address
different audiences and different market environments around the world.

Market Entry & Investment Strategy

APCO's experience in local markets means we are well–placed to ensure a
smooth launch into new markets and position our clients to achieve business
success. We guide clients through all stages of market entry and business
development. This includes a thorough assessment of the regulatory
framework, potential market and partnership opportunities, as well as
advising on an appropriate investment structure.

Media Relations
Reporters, editors and news directors want timely information from credible,
accessible sources. Because many of our staff members are former
journalists, we know how to provide the media with news they can – and do –
use. APCO successfully places over 150 news stories and 160 op-eds per
month for our clients. APCO’s in-house team of media experts also offers
clients comprehensive media and message training.

Online Communication – APCO Online®

As online communication continues to expand exponentially, it has never
been more important to incorporate online outreach and intelligence
gathering into any communication strategy. APCO has an in-house team that

John Douglass, Lead Information Architect, APCO Online

jdouglass@apcoworldwide.com , 202-378-3811
www.APCOworldwide.com
blends the best of communication professionals with technological expertise
to produce tailored, online programs for our clients.

Opinion Research - APCO Insight®

APCO believes that sound research guides all successful communication
activity.
Our in-house research team, APCO Insight, collects and analyses knowledge
to help target communication strategy. We employ traditional techniques,
such as research, polling and focus groups, as well as cutting-edge
proprietary information delivery and analysis systems, to help our clients
convey the right messages to the right audiences.

Positioning & Branding

In the competitive corporate marketplace, branding and identity are as
important as what you do. The goal of corporate positioning is to positively
influence stakeholder perceptions – investors, suppliers, employees, policy-
makers, customers, the media and communities. When successful, these
positive perceptions grow into the tangible asset of corporate reputation
which, in turn, affects a company’s profits. APCO helps clients define their
missions, goals and strategies to establish a uniquely favorable and value-
driven corporate position.

Restructuring & Distressed Business Services

With the volatility and fragility of today's markets, all companies can face
financial crises. These can result in asset sales, mergers, restructuring and
bankruptcy – but businesses in financial distress can emerge as stronger
competitors and valued investments. APCO’s interdisciplinary team has a
keen understanding of the required financial and legal processes and related
communication needs in all the key markets of the world.

Global Trade
In today’s global economy, the politics of international trade have a direct
impact on companies’ business strategies and governments’ relations with
each other. With a team of professionals that have worked at the highest
levels of the WTO and national administrations, APCO advises companies,
governments and nongovernmental organizations on how to secure the
regulatory framework that best serves their needs.

John Douglass, Lead Information Architect, APCO Online

jdouglass@apcoworldwide.com , 202-378-3811
www.APCOworldwide.com