Chiropractic Marketing Blueprint

SPECIAL NOTE: This is a very intense Report.
It contains some of
the strongest things I think I may have ever shared about making
BIG MONEY as a chiropractor. I can’t ethically sit here and
apologize if I offend you with anything I say in the next bunch of
pages, because doing so would deny my belief in everything I’ve
written. Read this Report carefully. This is LIFE-ALTERING
material.
November 29th
From the desk of Todd Brown
Things are about the change significantly for the chiropractors who don’t get this…
The old chiropractic marketing model is dying quickly, and the new model is rapidly
coming on the scene.
The doctors who are savvy enough to catch the wave will give themselves a huge
competitive advantage over their chiropractic competition and put themselves on
the fast track to significant financial growth (and personal income).
The doctors who aren’t sharp enough to see what’s going on… well… they’re going
to slide right to the bottom of the field in practice size, income, and certainly
lifestyle.
Here’s What You’ll See Happening To Chiropractors

You’re going to see a clear delineation between the doctors who embrace and
leverage the new marketing model and the ones who foolishly resist it. You’ll see
the savvy doctors experiencing double-digit growth for their practices, with lots of
long-term patients, referrals, and a consistent flow of networking partners, while
most doctors continue to scratch their heads wondering where their next patient is
going to come from, struggling just to make $90,000 a year.
You’ll see these savvy doctors spending far less on marketing, having loads of free
time, and living a lifestyle most doctors will only be able to envy… and… all while
© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 2

their chiropractic practice and personal income take consistent jumps, month in and
month out, by leaps and bounds, clobbering their competitors like crazy!
Sidebar: YES… in the last sentence I did say “…spending LESS

on marketing”. That wasn’t a typo. Later in this Blueprint
you’ll get the exact formula to have this happen in your
chiropractic practice.
For now, though, let me tell you why you should listen to everything I have to
share in this Blueprint about building a million-dollar chiropractic practice, and what
you can expect from the remaining pages of this document.
Since thousands of doctors are reading this Blueprint, many of which have never
come in contact with me before, let me quickly share some background.
Who Is Todd Brown And Why Should You Listen Very

Closely To Everything He Has To Say In This Blueprint?
My name is Todd Brown, and I’m the CEO and Founder of More Chiro Patients,
Inc.– the company known in the chiropractic profession as the leader in innovative
multi-media marketing technologies.
My online practice-building systems and accomplishments

have been featured by several of the largest and most
successful online business experts, including David Frey,
author of the Small-Practice Marketing Bible, Jim
Edwards, Jeff Walker, Yanik Silver, and Rich
Schefren, who you may have seen on the cover of the
Wall Street Journal and USA Today.
I’ve been invited on numerous occasions to present my

business-building methodologies at trade conferences,
have been interviewed for over a half a dozen magazine
articles, have personally authored close to 10 articles on
various business-building strategies for the most well-
known trade publications, and have even received the
“Best Of The Best” Award from one well-known
publication.
Over the last several years, I’ve had direct telephone access to some of the most
recognized business authors, speakers, and experts in existence, including Tim
Ferriss, author of the New York Times Best Seller “The 4-Hour Work Week”, Ivan

Misner Founder of BNI, the world’s largest
Networking organization, Bob Burg, author of
the #1 book on referral-generation, Endless
Referrals, Dr. Paul Hartunian, considered by
many to be THE publicity expert… and for the sake of brevity… Marcia Yudkin,
Lorna Riley, Bill Cates, and the list goes on and on.
In late 2006 my company was responsible for the launch of a patent pending piece
of automated, multi-media marketing technology – The Chiropractic Dashboard –
that has single-handedly been responsible for more wealth creation for
chiropractors than any other automated practice-building technology to date.
In fact, as of mid-2007, only a handful of months after the initial release of our
Dashboard technology, we already have over 370 testimonials and case
studies on file from practitioners in over 16 different countries around the world,
raving about how my systems have radically improved their practices and, more
importantly, their lives.
In the remaining pages of this Blueprint what you’ll find are my most recent
revelations about what it takes to create a million to multi-million-dollar chiropractic
practice.
However, a word of warning before we begin…
As you’ll soon realize, I’m not one to pull any punches, sugar coat things, or say
what it is my students, listeners, readers, etc., want to hear.
I’m going to tell you like it is and hope that as a fellow professional and business
owner (which is what you are as a chiropractor) you are big enough… that is…
mature enough… to have an open mind and listen, looking for application within
your own practice.
The saddest thing for me to see is a chiropractor who immediately jumps to the
conclusion that what I share doesn’t apply to their practice (for some ridiculously
unknown reason), and instantly starts their thought process with “Yeah, but…”.
Frankly, if you’re an excuse maker, are looking for a get rich quick scheme, aren’t
willing to change and grow to achieve your most important goals, or just aren’t
honestly interested in creating a million-dollar chiropractic practice, this Blueprint is
definitely NOT for you.
And, I mean that honestly.

How To Know If The (B3) Chiropractic
Breakthrough Blueprint Is For YOU And YOUR Practice?
Practice
The (B3) Chiropractic Breakthrough Blueprint has been written for the chiropractor
who is truly passionate about the idea of having a seriously
seriously-thriving,
thriving, money-making
money
chiropractic practice that kicks off some serious, life
life-altering
altering cash, and is ready and
willing to make that happen now.
If that describes you, I highly advise you to lock the door, take the phone off the
hook, and don’t
on’t leave the room until you’ve finished reading the rest of this
document. I guarantee it will change your life… and I’ll prove it.
With that being said, let’s get down to business.
According to a fairly recent issue of JAMA,

JAMA arguably the
most respected medical journal in the world,
worl spending
on CAM therapies has nearly doubled from 9.4 billion
billio
dollars in 1990 to over 17 billion
billion,, with the number of
CAM related office visits leaping up to over 629 million
(an increase of 47% since 1990).
In line with this

this, the Institute for Alternative Futures
has gone on record as saying that chiropractic care and
other CAM therapies are among the fastest growing
aspects of health care.
They’re now reporting that in 1990 only one-third

one of the
U.S. population used some form of alternative approach to healthcare, while in
2010 their expecting that number to balloon to at least two
two-thirds.
thirds. They’re even
predicting more people will want to seek out a CAM practitioner (like a chiropractor)
than will want to seek out a primary care medical docto
doctor. And,, since according to a
recent survey, “Americans are most likely to use CAM for back, neck, head, or joint
aches”, making chiropractic a fantastic choice.
So, why is it then that average chiropractor is earning less money today
than years ago? And in some cases, much less?
The average income for the typical chiropractor has been dropping so much, the
editor of Dynamic Chiropractic, Donald Petersen, even came clean by admitting,
“The number of phone calls and emails we receive from new DC’
DC’ss is on the
increase. Many are questioning why they can’t seem to be able to make a
© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com*

http://www.MoreChiroPatients.com Page 5
living in their chosen profession. They graduate with high hopes, but also
with the heavy burden of a substantial student loan debt, and are facing a
very challenging health care marketplace…”
Regardless of where your personal income is at, you’ve got to admit, most
chiropractors also don’t get the respect they deserve as “doctors” from the rest of
the healthcare community.
Even to this day, managed care and the insurance companies are still trying to
figure out new ways to take an even bigger piece of your income. It almost feels as
if they’re just out to get chiropractors… to make it almost impossible to practice as
a chiropractor. And if that isn’t bad enough…
Combine all of that with the fact that most doctors agree that the chiropractic
profession is way overcrowded and getting worse.
According to Chiropractic Economics, there are already 23.7 chiropractic

offices within a 5-mile radius, and over 105,000 practicing chiropractors
expected by 2010.
Even Michael Pedigo, DC, former

president of the International
Chiropractic Association and the
Competition For
ACA, had to admit… Chiropractic Patients
“Are there too many DC’s in
today’s market? The primary
reason we hear more and more On average, driving just
doctors expressing concerns that
the colleges are graduating what
25 miles per hour, you
they consider to be too many
doctors is that most practices
would pass over 118
across the country are seeing
fewer patients and being paid
chiropractic offices in just
less per visit than just a few
years ago. I hear figures like
60 minutes.
the average practice is down 30
to 40% and income is down 40 to
50%.”
Personally, I believe this is exactly why almost all of the respected chiropractic
experts are now saying… if doctors don’t do something different from what they’re
doing right now, things are only going to get worse for them. Much worse.
Meanwhile, as more and more chiropractors are seeing their incomes shrink by the
month, ironically, the fastest growing demographic segment in the United States is

the affluent market, with the time, money, and desire to take better care of their
health and wellness needs.
In other words, at the same time we’re seeing more and more chiropractors
frustrated and struggling financially we’re seeing a rapid increase in the number
and quantity of wealthy people in our society… people who have and do spend
their money to improve their health, wellness, longevity, etc.
It only takes a quick look at the massive surge in vitamin supplement consumption,
the increase in health club memberships, and the rapid rise and popularity of such
stores as Whole Foods – selling high-priced organic and healthy foods – to quickly
recognize that people are in fact spending money to improve their health and
wellness.
Add in to this growth in affluence in the United States the increase in

recognition and growing (not shrinking) desire for more CAM therapies and it
should immediately become apparent that the lack of financial success and
lack of perceived “success likelihood” for chiropractors is certainly NOT in the
lack of marketplace need, demand, or opportunity.
So, if it’s not a lacking marketplace need, demand or ability that’s responsible for
the decreasing incomes and depressing practice outlook for most chiropractors,
what is the cause?
I’ll tell you…
The Chiropractic
Practice-Building &
Marketing Mess
Exposed
Let me first paint a picture for
you, then ask you a question…
Let’s suppose for a second that

it’s the 1920’s and you’re the
creator of the first and only
automobile.
There’s nobody else selling gas propelled automobiles. Just you.

How hard do you think it would be for you to sell your cars?
Pretty darn easy, right?
I’d say it’d never be any easier than at that very moment.
As the only one offering consumers that type of transportation, your marketing and
promotion plan could probably be rather simplistic, yet you’d continue to make a
killing. Now, let’s fast forward to late 2007.
Does This Describe Your

Chiropractic Practice?
How well do you think your hypothetical
automobile company would do today, with the
quantity and quality of automobile manufacturers
that exist now, if you were using the same
promotional and marketing methods you were
using in the 1920’s and 30’s when you were the
only automobile manufacturer in existence?
Do you think you’d do well?
Not a shot in you know what!
You’d be lucky to sell a single car. And, you’d be out of business and extinct
practically overnight.
Why?
Because you can’t market and promote a product or service the same
way when you have no or very few competitors as you do when you have
tons and tons of competitors (over 23.7 every 5 miles on average), all trying to
find the latest and greatest way to become the number one chiropractor in your
geographic area and put you out of practice in the process. You’ll get clobbered.
And, FAST!
You see, the first major blunder almost every chiropractor is making
today is nothing more than the use of outdated, ineffective, and hence,
now expensive marketing and practice promotion methods that will
continue to bury them if they continue to use them.

Here’s What Most Chiropractors Are Trying To Do Today
Yet, most chiropractors are trying to grow their practices this way, with the same
old marketing and promotional tactics and strategies that were being used years
ago, in the gold-rush 80’s, when it was a completely and utterly different practice-
building environment.
Think about it for a second…
Today, according to most experts,

Over 2700
people are exposed to over 2,700
marketing messages every day…
between television, radio,
Marketing
newspapers, magazines, billboards,
vehicle signs, lawn signs, door- Messages A
hangers, flyers, placemats at
restaurants, lead boxes, the
Internet, direct mail, and
Day!
telemarketing.
You think it’s as easy today to get someone’s attention as it was just 5
years ago?
Not a shot!
Yet, have your chiropractic marketing tactics and methods evolved accordingly?
Really… have they?
And, frankly, as if the increased difficulty of grabbing attention wasn’t bad enough,
the costs associated with trying to grab attention today in the common
chiropractic marketing mediums have, and will continue to, increase
every year.
Can You Answer These Chiropractic

Practice Questions?
Think about it…
Is it more or less expensive to place a small-space advertisement in the newspaper

today compared to just 5 years ago?

Is it more or less expensive to run a Yellow Pages ad today?
Is it more or less expensive to send a direct mail piece to a list of prospective

patients today?
Well?
There’s no denying it… it’s more expensive, more expensive, and more expensive!
In fact, just a couple of months ago the U.S. Postal Service had
another significant increase in postage rates. And, if history has
taught us anything, we’re going to see many, many more of these
increases in the near future, making it more and more expensive and
difficult for you to try to grow your practice the with these old school methods.
The Dirty Little Secret They Don’t Want You To Know…

Funny thing is, there’s a dirty little secret the local newspapers, magazines,
television stations, and radio stations don’t want you to know…
Prospective chiropractic patients (and consumers in general) are turning to these

sources for information FAR, FAR LESS today than even just a few years ago.
For instance, did you know:
Among adults, in the decade 1990-2000

daily readership of a newspaper plunged
from, 52.6 percent to 37.5 percent.
From 1999 to 2004, according to the

Newspaper Association Of America, general
circulation dropped by another 1.3 million.
1 in 3 teens can’t name the major TV

networks.
The number of commercials that viewers

remember is down a staggering 70% over
the past 25 years alone.
Only 18% of all TV ads generate a positive return on investment. A whopping

82% lose advertisers money!

Fully HALF of all newspaper readers are engaged in some other activity while
reading.
46% of all magazine readers are engaged in some other activity while
reading.
Magazine readership is down worldwide with predictions for the trend to

continue with no end in sight.
Time, Newsweek, and U.S. News and World Report continue to struggle to
hold on to readers and may be moving away from print in trying different
strategies to win audience.
New audio listening devices such as mp3 players, celcelll phones that play
music, Internet radio, and satellite radio are steadily and significantly
chipping away at traditional radio.
So, let’s just recap for one second…
Today, people are not only much more resistant (and oblivious) to the typical
chiropractic
ic advertisements in the typical media (i.e. lo
local
cal newspapers and direct
mail) because there is so much vying for their attention, but they’re turning to
these media far less often than ever before. Meanwhile, chiropractors trying to
market their practice with the old model are paying more than ever before to try
and attract new patients.
It’s just NUTS!!
No wonder the chiropractors who are using

the old chiropractic practice-building
building model
(I’ll explain the new model in just a
minute.) and methods are struggling just to
get by, dejected, and wondering what the
heck they’re going to do to make things
better.
And, I hate to say it… but… I predict, for

those doctors still using the old practice-
building methodologies, things will continue
to get worse and worse for them.
Let me give you just a tiny taste of why I believe this.

First, the chiropractors using the old marketing and promotional methods are
putting themselves and their practice at a grave competitive disadvantage with
other competing doctors.
To understand why, we need to touch on the subject of your chiropractic practice

metrics, for a second.
For the purpose of this Report, when I use the word “metric” or “metrics”, I’m
referring to the performance and financial numbers within your practice.
Some examples of metrics within your chiropractic practice are: number of patient
leads generated per month, percentage of leads converted into patients, referral
rate per patient, cash flow, operating profit margin, etc.
Do You Know The 2 Most Important Numbers

In Your Chiropractic Practice? Here They Are…
However, in terms of importance to your practice and predictive value, none of
your practice metrics hold a candle to the two I’m about to talk about.
When viewed and used in combination, these two metrics predict how competitive
you can be in your marketplace, whether you’re at a competitive advantage or
disadvantage with your chiropractic competitors, and the likelihood of you
dominating your target market and geographic area as the #1 chiropractor or
getting trounced by your competitors.
What are the two metrics I’m referring too? I’m glad you asked.
When combined, your cost to acquire a new patient and the lifetime
value of the average patient tell us almost everything we need to know
about your chiropractic practice. Before I explain exactly how these metrics
give us this critical information, let’s lay out some simple definitions of these two
key practice indicators.
The cost to acquire a new patient is the average dollar amount you invest to get
one new patient. For instance, if you invest $2,000 on marketing in a single month
and end the month with 10 new patients, your cost of acquisition is $200 per new
patient.
Your lifetime patient value, arguably the most important number in any chiropractic
practice, is the average dollar value of an average patient over the life of their

patronage with your company. To calculate this metric for a given period of time,
simply take the total amount of revenue your practice generated during the
specified time period and divide it by the total number of patients your practice
adjusted from the beginning of the time period. The number you end up with is
what’s known as the lifetime value of a patient.
So, what does all of this talk of math and metrics have to do with whether or not
your chiropractic practice will kick butt and dominate your marketplace or not?
EVERYTHING!
Lifetime Customer First, the difference between

these two metrics tells us how
Value minus Cost much your profit is per patient.
Of Customer The more an average patient is

worth to your practice and the
Acquisition equals less it costs you to acquire a
single new patient the more
Profit Per Customer profit there is per patient. The
more profit per patient, and
the more patients, the more
money you make.
Hopefully, no new revelations there for you. ☺
But, it’s what lies beneath the basics of those two metrics where the real gold is
hiding in your chiropractic practice.
You see, once you understand how these two metrics interact and how they
directly affect your bottom line cash, you should quickly realize that in order to
grow a million-dollar chiropractic operation you need to positively impact both of
those numbers… so you can positively impact your cash.
In other words, in order to create a dominating chiropractic practice you

need to decrease your patient acquisition costs while increasing the
lifetime value of the average patient.
In its most simplistic explanation: your average new patient acquisition cost
needs to be less than your competitors and the average patient must be
worth a lot more to your practice than to your competitors.

Here Is What The Winning
Chiropractor Looks Like
Plainly stated, the chiropractor whose patients are worth the most, and who’s able
to acquire new patients for the smallest amount of money, will always win the
practice war with competitors. Always!
For one, when you’re acquiring new patients for a fraction of what it’s costing
competitors to acquire new patients, and your patients are worth a lot more to your
practice than their patients are to them, you can do so much more to grow
your practice simply because you have so much more profit per patient
than they do.
For mathematical simplicity, imagine for a moment that the lifetime profit per
patient for you is $1,000 while for your competitors it’s $500. Who has the
advantage when it comes to marketing?
You do! BIGTIME!
Why?
Because, legitimately, you could spend $600 to acquire a single new patient… with
dancing bears and singing midgets if need be… and still walk away with a $400
lifetime profit per patient. If your chiropractic competitors tried to do that they
would go negative by $100 per new patient and would wind up in Staples looking
for the newest resume software.
Would Your Chiropractic Practice Pass

The Referral-Advantage Test?
As well, using the numbers above, who has the advantage when it comes to
generating referrals… you or your competitors?
You. Again, BIGTIME!
Why?
Because, if you wanted, you could run all kinds of exciting and fun referral contests
with really neat and expensive prizes, and still make a killing per new referred

patient. Whereas, your competitors could only do half of what you could to try and
get the same results. Not likely.
And, who has the advantage when it comes to generating networking partners who
send you referrals every single month?
Yep, you guessed it… you do!
Why?
Because you can offer all kinds of fun and cool incentives to your partners that your
competitors can’t afford to offer (even if gifting isn’t allowed you could donate
money to their favorite charity).
You think this would allow you to become the chiropractor who more businesses
refer their customers, clients, patients, etc., too than anyone else? You better
believe it would. And, quickly!
All of this… and so much more… is why the new chiropractic marketing and
practice-building model is allowing savvy doctors to pound their
competitors, dominate their geographic areas, rake in the cash, and live
lifestyles nobody ever thought a chiropractor would in 2007.
What Would These 3 Things Do For

Your Chiropractic Practice?
First, let me tell you the 3 general things the new chiropractic marketing and
practice-building model accomplish for you, then I’ll explain how the whole thing
works.
1. The new chiropractic marketing model slashes your current

marketing budget way down by bringing you new patients at a fraction
of what it’s costing via the old, antiquated model. It does this by leveraging
the newer digital marketing mediums that are gaining more and more
attention every single day, yet still have minimal, minimal cost.
2. The new chiropractic marketing model increases the lifetime value

of your patients by increasing their number of office visits, decreasing
appointment cancellations, and leveraging them to get a greater volume of
new patient referrals.

3. The new chiropractic marketing model consistently 7 Easy Action
brings you new patients, on total autopilot every Items You Can
month, without you having to worry or concern yourself Take Today To
with marketing. Again, it accomplished this with Immediately
automated, technology driven systems, that require zero Increase Your
work to execute and maintain, are exceptionally cheap Cash-Flow
right now, yet highly-compelling and effective.
1. Send an audio
postcard to your
Sound too good to be true? inactive patients who
haven’t had an
adjustment in a
Well, it’s not. Not by a long-shot! while.
In fact, here’s how you can do this in your chiropractic practice… 2. Offer an upsell
product, package, or
service to every new
Let’s start with the foundational principle of the new chiropractic patient this week.
marketing model.
3. Send an email to all
of your active
At the foundation of this new model is the use of technology to patients asking them
build your practice… specifically video and audio delivered over for a referral.
the Internet.
4. Contact 5 potential
Are You Aware Of The JV partners about
setting up a strategic
Chiropractic Factor alliance.
5. Send an online
Did you know that in a educational video to
single month on Yahoo all of your
unconverted patient
alone (not even Google, leads.
the most widely-used
search engine) there are 6. Eliminate all
over HALF A MILLION marketing tactics not
bringing you a
searches just for the positive ROI.
terms ”chiropractor” and
“chiropractic”? 7. Make cross-sell
offers for non-
competitive services
Add in all of the other to your most recent
related terms people are new patients.
searching for, such as “chiropractic care”, “chiropractic office”,
“chiropractic adjustment”, and there are easily over ONE
MILLION searches taking place on the Internet every single
month!!

That means over 1 million times every single month, over 33,000 times every single
day, over 1,380 times
mes every single minute, and over 23 times every single second,
on average, of every day, a different person is on the Internet searching for
information about chiropractic care.
But, frankly, that’s not even the main reason why the new chiropractic marketing
model, of using online technology
technology, is growing chiropractic practices and doctor’s
incomes so quickly.
The Magic Behind The New

Chiropractic Marketing Model
The
he real beauty of letting online multi-media
media marketing technologies build your
practice for you is that, online, it doesn’t cost you anymore money to use video or
audio, or to send email to market your practice to 10,000 people than it does to
market your chiropractic care to 1,000 or,
even, 100 people.
So think about it…
Today, you can have videos and audios

and email and websites marketing your
chiropractic practice for you… to
thousands and thousands of people… and
it costs you practically nothing, since there
are no additional costs to do any of those
things.
And, even better than the cost savings is

the effectiveness of videos and audios in
marketing a chiropractic practice right
now.
For instance…
What do you think is more likely to grab someone’s attention… an offer for a
discounted chiropractic visit or an offer for a free online video on how they can
eliminate back pain with no drugs or surgery
surgery?
How about word of mouth?

What do you think is more likely to create a buzz for your chiropractic practice… a
monthly black and white newsletter mailed to your patients or a monthly multi-
media chiropractic newsletter with your very own chiropractic commercial and
monthly online audio educational program?
Hopefully the answer is obvious.
But, quite honestly, do you really want to know the best part of using online
technology to market your chiropractic practice?
It’s not the ridiculously low cost.
It’s not even the tremendous effectiveness right now of online video and audio.
Why The New Chiropractic Marketing Model

Will Instantly Improve Your Lifestyle
With Loads Of Free Time
It’s the fact that when using online technology correctly you can completely
systemize and automate everything, and simultaneously eliminate all of the manual
labor involved in marketing your chiropractic practice.
In other words, the new chiropractic marketing model leverages the use of
highly-effective, yet ultra-inexpensive, online technologies to systemize
and automate the delivery of multi-media marketing materials and the building of
your practice… and… at a fraction of what other doctors are spending on the tired,
worn-out, old marketing approaches that just don’t work anymore.
So, in essence, with the new model, you’re using better, more effective, more
entertaining, more attention-grabbing marketing with videos and audios… and it’s
costing you just a fraction of what you’re spending now… so much less than your
competitors.
And the whole thing is happening for you 24/7 on total autopilot, without you
having to do anything.
The X-Factor Of Million-Dollar Chiropractic Practices

Is Finally Revealed…

And, it’s this triple combination…
what I call the X-Factor
Factor - the
The X-Factor low-cost,
cost, the high-impact,
high
the automation and
and
systemization - that is why the

• Low Cost new model is working like
freakin’ gangbusters right now
for Dashboard Doctors…
Doctors because
• High-Impact
Impact so few chiropractors understand
it or are able to implement it.
The doctors that are,
are like our
Dashboard Doctors, are able to
• Automation and completely dominate their areas
and make more money now than
Systemization they ever thought they would.
It’s also why the doctors

doctor who
refuse to recognize the power of the new model and online marketing technologies
are going to continue to struggle more and more
more, and probably get driven out of
practice.
Because how in the world can they expect to compete against another
chiropractor who is spending practically nothing every m
month
onth on
marketing, yet has videos, audios, webpages, emails, etc., working for
them 24/7 to build their practice
practice?
They can’t compete. Plain and simple.
What Would Happen To YOU

And YOUR Chiropractic Practice
If This Is What One Of Your Competitors Do?
I hate to come off crass, but, let one of our Dashboard Doctors,
using our online technologies, go up against a bunch of doctors
still trying to build their practice
practices the 1990’s way, and my
cleaner will give them a Mike Tyson style practice-pummeling
they never imagined.
Our Dashboard Doctor has automated, multi

multi-media marketing
systems working for them, including:

• a series of target market and niche specific, multi-step systems to generate
prospective patient leads
• a multi-step system to convert those leads into estimate appointments
• a multi-step system to follow up with unconverted estimate leads
• a multi-step system for welcoming and educating new patients
• a system for reactivating old patients who haven’t had their carpets cleaned
in a while
• a system for generating and following-up with referrals
• a system for generating networking partners
• a system for educating patients and prospective patients on a monthly basis
… all done with video, audio, email… and… all on autopilot leveraging the
ridiculously low cost of it all!!!
THAT’S the new chiropractic marketing model. And THAT’S how you build a killer
chiropractic practice today.
Continued on the next page…

THAT’S the new chiropractic marketing model. And THAT’S how you build a killer
chiropractic practice today.
Sidebar: Laid out in a process map I refer to it as the

Chiropractic Practice Breakthrough Blueprint.
If the idea of dominating your geographic area, making more money than 90% of
the chiropractors out there, and doing it with far, far less effort and work is
something you’d love to experience, I highly advise you to start leveraging the
power of online chiropractic marketing via multi-media technologies.
They’re cheap.
They’re automatic.
They’re super-compelling right now.
And they are working like gangbusters for the doctors using them.
If that’s something you’re interested in, but you’re a little intimidated by computers
or technology or the Internet, don’t feel bad. You’re not alone. Most chiropractors
feel the same exact way.
In that case, you should seriously consider taking a peek right now at the
Chiropractic Dashboard. It uses the patent pending Auto-Patient Acquisition
Technology to execute the entire new chiropractic marketing model for you,
without you having to do anything!
You can take a peek at it by using the link below:
www.TheChiropracticDashboard.com/index.htm
Regardless of whether you decide to become a Dashboard Doctor, which I hope

you will, or implement the new Chiropractic Marketing Model on your own, I just
urge you to recognize the desperate need for chiropractors to put on their
“business owner/entrepreneur cap” and see the need for evolution in the way
they’re almost certainly trying to build their practice.
It can most certainly happen for you.
Just not the old way.
Not anymore.

Today, it’ss about getting attention, standing out from the crowd of other
chiropractors, doing it with effective marketing, in effective a
and
nd inexpensive media,
on autopilot, using technology, so you acquire lots of new patients every week with
little cost, and with those new patients becoming worth more and more and more
to you and your practice each and every month
month!
Talk to you soon,
Todd Brown
CEO & Founder
More Chiro Patients, Inc.
P.S. In case you’re wondering about the results other doctor are already getting
with the Chiropractic Dashboard, below is just some of the raving feedback we’ve
received from doctor:
Brought to you by


Chiropractic Marketing Blueprint

Transféré par

Informations du document

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

Chiropractic Marketing Blueprint

Transféré par

Droits d'auteur :

Formats disponibles

SPECIAL NOTE: This is a very intense Report.

Here’s What You’ll See Happening To Chiropractors

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 2

Sidebar: YES… in the last sentence I did say “…spending LESS

Who Is Todd Brown And Why Should You Listen Very

My online practice-building systems and accomplishments

I’ve been invited on numerous occasions to present my

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 3

However, a word of warning before we begin…

And, I mean that honestly.

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 4

With that being said, let’s get down to business.

According to a fairly recent issue of JAMA,

In line with this

They’re now reporting that in 1990 only one-third

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com*

According to Chiropractic Economics, there are already 23.7 chiropractic

Even Michael Pedigo, DC, former

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 6

Add in to this growth in affluence in the United States the increase in

I’ll tell you…

Let’s suppose for a second that

There’s nobody else selling gas propelled automobiles. Just you.

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 7

Pretty darn easy, right?

Does This Describe Your

Do you think you’d do well?

Not a shot in you know what!

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 8

Think about it for a second…

Today, according to most experts,

Can You Answer These Chiropractic

Is it more or less expensive to place a small-space advertisement in the newspaper

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 9

Is it more or less expensive to send a direct mail piece to a list of prospective

The Dirty Little Secret They Don’t Want You To Know…

Prospective chiropractic patients (and consumers in general) are turning to these

For instance, did you know:

Among adults, in the decade 1990-2000

From 1999 to 2004, according to the

1 in 3 teens can’t name the major TV

The number of commercials that viewers

Only 18% of all TV ads generate a positive return on investment. A whopping

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 10

Magazine readership is down worldwide with predictions for the trend to

So, let’s just recap for one second…

It’s just NUTS!!

No wonder the chiropractors who are using

And, I hate to say it… but… I predict, for

Let me give you just a tiny taste of why I believe this.

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com*

To understand why, we need to touch on the subject of your chiropractic practice

Do You Know The 2 Most Important Numbers

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 12

Lifetime Customer First, the difference between

Of Customer The more an average patient is

Hopefully, no new revelations there for you. ☺

In other words, in order to create a dominating chiropractic practice you

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 13

You do! BIGTIME!

Would Your Chiropractic Practice Pass

You. Again, BIGTIME!

© Copyright 2007 More Chiro Patients, Inc. * Web: http://www.MoreChiroPatients.com* Page 14

Yep, you guessed it… you do!