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CHAPTER-1 INTRODUCTION

1.1 About Research work


This project work is a research work and is about to identify consumer behavior and market segmentation for Different IT products with respect to Fazar InfoTech Pvt. ltd. This is a small survey of industries in pune area. The project is based on a primary data method and it consists of 100 samples in the pune city. The objective of the work is to identify a consumer buying behavior and different bases for Fazar InfoTech. Fazar InfoTech is basically into website development and

customize software development. And this is a survey to identify a consumer buying behavior and different bases for Fazar InfoTech.

1.2 Definitions of consumer behavior


The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer decision making. Consumer behavior refers to the actions and decision processes of people who purchase goods and services personal consumption. Consumer behavior means the activities and the actions of people and organization that purchase and use economic goods and services including the influence on these activities and actions.

All of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us. While buying, we also consider whether to buy or not to buy and, from which source or seller to buy. In
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some societies there is a lot of affluence and, these societies can afford to buy in greater quantities and at shorter intervals. In poor societies, the consumer can barely meet his barest needs.

The marketers therefore try to understand the needs of different consumers and having understood his different behaviors which require an in-depth study of their internal and external environment, they formulate their plans for marketing. A market is all potential customers for a product or service. To be successful, a marketing program must find the means to satisfy the needs of a significant number of customers. It must also generate profits for the company. An important characteristic of successful marketing program is a well defined target market for the companys products. A target market is the group of customers that a company seeks to satisfy through its marketing program. In determining the target market for its

products, a company seeks groups of customers whose needs are not currently being met by the products that are already available. These customers are potential buyers of the firms products. In order to find a group of customers whose meets are not being met, a business will conduct research. If a group of potential buyers is large enough to give the company a good chance of making profits, then a marketing program can be developed that caters to their need. A company can serve many different target markets, but separate marketing programs must be designed for each one. Customer needs vary from one market segment to another.

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CHAPTER-2 COMPANY PROFILE

2.1 Company Profile


FAZAR InfoTech Pvt. Ltd. is an emerging IT consulting company providing an end-to-end e-business solutions and software development services, which combines cutting-edge technology with keen business acumen to deliver high quality, "innovative Web solutions and business process automation tools for global enterprises. Our primary focus is to provide affordable software solutions for our clientele with an edge of technological advancement and change driven ideology. FAZAR InfoTech has consulting practice and service oriented delivery with experienced IT professionals in Software Engineering, Business process

transformation, software quality assurance, Off-the-shelf technology solutions on a case by case basis to satisfy specific requirements of our clients. FAZAR Infotech is a leading software development company in India providing Offshore Software Development Services & solutions with services such as outsourcing software development in India. We leverage our proven expertise in developing technology to drive business efficiency and productivity to satisfy customers increasingly demanding requirement to improve operational efficiency, higher employee productivity, faster go-to market, and maximized customer satisfaction FAZAR Infotech Pvt. Ltd. specializes in Specialize in Offshore Website Designing, Software Development, Web Promotion, Graphic Designing, Multimedia Flash Development and SEO Services. We have Skilled IT Professionals who constantly worked for the IT Projects and furnish exceptional results within time bound. FAZAR is committed to our partners (client) to all kinds of thin and thick solution to clients from individual needs to, firm, and to corporate enterprise necessity and as a result we welcome you with both hands if you want to hire us. Our custombuilt business solutions help clients improve their reliability, speed, and agility enabling them to achieve sustainable advantages over their competitors.

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2.2 Mission & Vision


Mission :
To provide utmost technology services to customers to get the most from their investment in technology deriving optimal performance during its life cycle and to make our customer delighted.

Vision :
To become the most reputed and trusted Software Consultancy & Internet marketing company, through unique, custom-tailored services, matching our client's requirement, in order to expand the business of both of our clients and of ourselves.

2.3 Products of Company


Complete Web Solution E-Commerce Application Development Website Designing Web Development Domain Registration SEO (Search Engine Optimization) Multimedia Design and Development Client Server Application Development Website Consultation/Strategic Development Content Management/Copywriting Logo & Corporate Identity Design Architectural Visualization 2D, 3D, Flash Animation Web Hosting Graphic Design

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Online Marketing Site Maintenance Website Analysis

2.4 Organizational Structure

Company Director / MD

Marketing Department

Development Department

HR Department

Account Department

Marketing Head Business Development Manager Marketing Executive / Management Trainee

Software Developer Website Developer Testing Department

Head HR Relationship Manager

Head Accountant Ass. Accountant

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2.5 SWOT Analysis of Fazar Infotech Pvt. Ltd.


Strength Low cost, High Quality, Fast Service provider.

Weakness Market is B2B only

Opportunity Changing customer Preference, increasing demand of Internet marketing Threats Entry of new entrant, increasing software

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CHAPTER-3 OBJECTIVES AND SCOPE OF THE STUDY

3.1 Objectives
To know what influence people to buy particular brand. Understanding the concept of Consumer Behavior. To design Marketing strategies for Fazar Infotech Pvt. Ltd. To create awareness about different IT products. The objective of this project is to find out which steps Fazar Infotech Pvt. Ltd. Need to adapt for market segmentation of IT products like as website, customized software.

3.2 Scope
The IT industry has great scope for people as it provides employment to technical and non technical graduates and has the capability to generate huge foreign exchange inflow for India. India exports softwares and services to approximately 95 countries in the world. By outsourcing to India, many countries get benefits in terms of labor costs and business processes. Also, the Indian companies are broadening the range of services being provided to the customers, which is resulting in more off shoring. Talent acquisition, development and retention initiatives taken by the companies have brought down the employee attrition rates, thereby providing more stability to the employees and increasing their job commitment. Many financial institutions are providing funds for the expansion of IT and IT's businesses. In order to support IT industries, the Indian Government is also taking many steps.
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ForEx. The Govt. has provided incentives including tax holiday up to 2010 and competitive duty structures. The Govt. is trying to reduce the international communication cost. It is providing infrastructure support through organizations such as software technology parks. All these factors collectively create a number of opportunities in the IT sector.

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CHAPTER-4 RESEARCH METHODOLOGY


4.1 Introduction
Research is an art of scientific investigation or enquiry through search for new facts in any branch of knowledge. It is a moment from know to unknown. Research always starts with question or a Problem. Its purpose is to find answers to questions to through the application of the scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied.

As marketing research does not address itself to basic or fundamental question, it does not qualify as basic research on the contrary it tackles problems which seem to have immediate commercial potential. In view of the major consideration marketing research should be regarded as applied research. We may also say that marketing research is of both types problem solving and problem oriented. Marketing Research is as systematic and objective study of the problems pertaining to the marketing of the goods and services. It may be emphasized that it is not restricted to any particulars area of marketing but is applied to all the phases and aspects.

4.2 Data to be collected


Data includes Facts and Figures, which are required to be collected to achieve the objectives of the project. In order to study of consumer behavior determine market segmentation of FAZAR Infotech Pvt. Ltd. The information required is being collected by following

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4.2.1 Primary Data


The data is being collected for the first time or to fulfill the objectives of the project is known as primary data. These types of data were. 1. Through questionnaire and interviews 2. Target market of FAZAR Infotech Pvt. Ltd. 3. Market segmentation of targeted market.(Pune City) 4. Problem areas of FAZAR Infotech Pvt. Ltd. as per response of targeted customers and their suggestions. The above primary data were collected through interviewing the clients by help of questionnaire.

4.2.2 Secondary Data


Secondary data means existing data, already assembled and need not to be collected from outside. These includes 1. Company Profile 2. Product Profile 3. Competitors Profile The above data were collected through Internet, Product details.

4.3 Data Collection Method


For given Project the primary data is required and these type of data are collected through Survey technique, which is the most popular and effective technique for correct data collection. The survey was completed by conducting questionnaire on various clients.

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4.4 Sampling
Sample is the small group taken under consideration from the total group. This small group represents the total group. In the project, clients in the Pune City like industries, hospitals etc. were studied by conducting questionnaire. I keep my sample size restricted to 100 due to time factor for this project.

4.5 Data Evaluation


The data so collected were not simply accepted because it contained unnecessary information and over or under emphasized facts. Thus, only relevant data were included in the report, which helped in achieving the objectives of the Project.

4.6 Limitations
This survey report is also not free from limitations as usual. However the absence of such limitation would have improved the quality of report as given. Limited time period restricted to go in for more details the period short to survey such a large area. Many respondents were not interested to give the required time for the discussion. Respondents sometimes act artificially when know their information is noted down. There was only some certain hours in a day in the idle hours in which the respondents was ready to talk. This project was done on the basis of questionnaire through survey, so it may possible here that some of them might have not provided the correct information. was very

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CHAPTER-5 CONSUMER BEHAVIOR & MARKET SEGMENTATION


5.1 Consumer Behavior
The activities directly involved in obtaining, consuming and disposing of products and services including the decision processes that proceeds and follow these actions.

5.2 Consumer Purchase Decision Process


Behind the visible act of making a purchase lies a decision process that must be investigated. The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy.

Five Stages of Consumer Behavior


1. Problem recognition. 2. Information search. 3. Alternative evaluation. 4. Purchase decision and 5. Post-purchase behavior.

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5.2.1. Problem Recognition: Perceiving a Need


Perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. Can be as simple as noticing an empty milk carton or it can be activated by marketing efforts.

5.2.2. Information Search: Seeking Value


The information search stage clarifies the options open to the consumer and may involve.

Two steps of information search


Internal search : Scanning ones memory to recall previous experiences with products or brands. Often sufficient for frequently purchased products. When past experience or knowledge is insufficient. The risk of making a wrong purchase decision is high.

The cost of gathering information is low.


External search The primary sources of external information are: Personal sources, such as friends and family. Public sources, including various product-rating organizations such as Consumer Reports.

Marketer-dominated sources, such as advertising, company websites, and


salespeople.

5.2.3. Alternative Evaluation: Assessing Value


The information search clarifies the problem for the consumer by (1) Suggesting criteria to use for the purchase. (2) Yielding brand names that might meet the criteria. (3) Developing consumer value perception.
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a. A consumer's evaluative criteria represent both i. the objective attributes of a brand (such as locate speed on a portable CD player) . ii. the subjective factors (such as prestige). b. These criteria establish a consumer's evoked set. the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.

5.2.4. Purchase Decision: Buying Value Three possibilities


From whom to buy Which depends on such considerations. Terms of sale. Past experience buying from the seller.

Return policy.
When to buy Which can be influenced by. Store atmosphere. Time pressure. A sale. Pleasantness of the shopping experience. Do not buy

5.2.5. Post purchase Behavior: Value in Consumption or Use


After buying a product, the consumer compares it with expectations and is either satisfied or dissatisfied. Satisfaction or dissatisfaction affects consumer value perceptions consumer communications repeat-purchase behavior.

Many firms work to produce positive post purchase communications among consumers and contribute to relationship building between sellers and buyers.
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Cognitive Dissonance. The feelings of post purchase psychological tension or anxiety a consumer often experiences

Firms often use ads or follow-up calls from salespeople in this post purchase
stage to try to convince buyers that they made the right decision.

5.3 Market Segmentation


Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.

5.4 Bases for Segmentation for corporate Clients


Many of the bases that are appropriate for consumer goods are equally applicable to organizational type products and services. However, a number of additional bases are now suggested as being particularly appropriate:

5.4.1 Size of the Customer


In organization purchase, the size of the customers varies depending on the their needs and capability. The big manufacturers, heavy engineering firms, big retail chains buy in huge quality where as smaller firms purchase is low. We can call them big customer and small customer. The customers purchasing large amounts might merit a different sales approach to small purchasers. This is called key account selling whereby the sale manager deals with major accounts because of their importance to the company. This has been one of the traditional methods of segmenting industrial market. Based on the size and purchase, we may have : i. ii. iii. Category customers these are large buyers Category customers medium sized buyers Small buyers

5.4.2 Geographical Location

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The geographical location of a customer or customer accounts is another basis for segmenting the industrial products markets. This is countrywide split often based upon salespersons territories, which are called regions or areas. For international operations, different parts of the world can comprise different market segments. The Globalization has automatically expanded the regional territoreis. This segmentation helps the management in case of huge markets as are they are broken into manageable segments. The decisions are also decentralized at times so that decisions is fast and accurate.

5.4.3 End Use


Another way of segmenting the industrial market is by differentiating the end users who use the firms products. For example, for a website developers some of the end user segments include industries, construction companies etc. Each of these segments has their characteristics and requires a different marketing approach. This is sometimes referred to as product/technology segmentation. The examples are paint products for the domestic market and for industrial uses. Here the former might concentrate upon the latest fashions in colors and finishes, whereas for the latter, functional aspects like its protective ability might be more important.

5.4.4 Buyer behavior/Motivation or Purchase Criteria


Within in specified end use segment, we can further segment the market on the basis of purchase criteria. For example, using price is an input we can segment buyers into incentive, sensitive and highly sensitive to price changes.

5.4.5 Benefits Sought


As with consumer market segmentation, benefit sought is potentially the most powerful direct form of segmentation. In other words the organizational market is segmented on the basis of benefits that the organizational buyers seek from the products.

5.4.6 Type of Customer


The types of customers may differ from retail customers, which might be independent shops or part of multiple group or light engineering customers versus
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heavy engineering customers. The customers may be those who want to purchase for the end use or those who are looking forward to use the purchase further in production.

5.4.7 Usage Rate


The organizational users depending on their requirement may vary in their frequency of purchase. This can vary from heavy or frequent users to light or infrequent users.

5.4.8 Purchasing Procedures


The varies purchasing procedures like centralized or decentralized buying arrangements, the degree to which buyers are allowed any latitude in specification, the extent to which purchasing is by tender or closed bidding or by open negotiation influence the business buying segmentation.

5.4.9 Situational Factors


Some purchasing situations call for a more personal approach whereas in others it is formal and businesslike.

5.5 Need of market segmentation


Market Segmentation helps the marketers to devise appropriate marketing strategies and promotional schemes according to the tastes of the individuals of a particular market segment. A male model would look out of place in an advertisement promoting female products. The marketers must be able to relate their products to the target segments. Market segmentation helps the marketers to understand the needs of the target audience and adopt specific marketing plans accordingly. Organizations can adopt a more focused approach as a result of market segmentation. Market segmentation also gives the customers a clear view of what to buy and what not to buy. A Redo or Omega watch would have no takers amongst the lower income group as they cater to the premium segment. College students seldom go to a Zodiac or Van Heusen store as the merchandise offered by
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these stores are meant mostly for the professionals. Individuals from the lower income group never use a Blackberry. In simpler words, the segmentation process goes a long way in influencing the buying decision of the consumers. An individual with low income would obviously prefer a Nano or Alto instead of Mercedes. Market segmentation helps the organizations to target the right product to the right customers at the right time. Geographical segmentation classifies consumers according to their locations. A grocery store in colder states of the country would stock coffee all through the year as compared to places which have defined winter and summer seasons. Segmentation helps the organizations to know and understand their customers better. Organizations can now reach a wider audience and promote their products more effectively. It helps the organizations to concentrate their hard work on the target audience and get suitable results

5.6 Advantage of market segmentation


Facilitates consumer-oriented marketing: Market segmentation facilitates formation of marketing-mix which is more specific and useful for achieving marketing objectives. Segment-wise approach is better and effective as compared to integrated approach for the whole market. Facilitates introduction of suitable marketing mix: Market segmentation enables a producer to understand the needs of consumers, their behavior and expectations as information is collected segment-wise in an accurate manner. Such information is purposefully usable. Decisions regarding Four Ps based on such information are always effective and beneficial to consumers and the producers. Facilitates introduction of effective product strategy: Due to market segmentation, product development is compatible with consumer needs as there is effective crystallization of the specific needs of the buyers in the target market. Market segmentation facilitates the matching of products with consumer needs. This gives satisfaction to consumers and higher sales and profit to the marketing firm.
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Facilitates the selection of promising markets: Market segmentation facilitates the identification of those sub-markets which can be served best with limited resources by the firm. A firm can concentrate efforts on most productive/ profitable segments of the total market due to segmentation technique. Thus market segmentation facilitates the selection of the most suitable market. Facilitates exploitation of better marketing opportunities: Market segmentation helps to identify promising market opportunities. It helps the marketing man to distinguish one customer group from another within a given market. This enables him to decide his target market. It also enables the marketer to utilize the available marketing resources effectively as the exact target group is identified at the initial stage only. Facilitates selection of proper marketing program- Market segmentation helps the marketing man to develop his marketing mix program on a reliable base as adequate information about the needs of consumers in the target market is available. The buyers are introduced to marketing program which is as per their needs and expectations. Provides proper direction to marketing efforts: Market segmentation is rightly described as the strategy of "dividing the markets in order to conquer them". Due to segmentation, a firm can avoid the markets which are unprofitable and irrelevant for its marketing purpose and concentrate on certain promising segments only. Thus due to market segmentation, marketing efforts are given one clear direction for achieving marketing objectives. Facilitates effective advertising: Advertising media can be more effectively used because only the media that reach the segments can be employed. It makes advertising result oriented. Provides special benefits to small firms: Market segmentation offers special benefits to small firms. The resources available with them are limited as they are comparatively new in the market. Such firms can select only suitable market segment and concentrate all efforts within that segment only for better marketing performance. Such firms can compete even with large firms by offering personal services to customers within the segment selected. Facilitates optimum use of resources: Market segmentation facilitates efficient use of available resources. It enables a marketing firm to use its marketing resources in the most efficient manner in the selected target market. The
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marketing firm selects the most promising market segment and concentrates all attention on that segment only. This offers best results to the firm in terms of sale, profit and consumer support as compared to the results available from spending such resources on the total market.

5.7 Segmentation of Fazar Infotech Pvt. Ltd.


Following are the target sector of Fazar Infotech Pvt. Ltd. 1. Small manufacturing industries.

2. Hospital.

3. School, Collages. 4. Construction companies. 5. Hotel, Restaurant. 6. Showroom.

1.Importance of website for manufacturing industries :

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Website for marketing and sales :


A website that is hosted on a reliable, commercial web server has the advantage of being available 24 hours a day, 7 days a week. By providing detailed product information, logically organized and well written customers are able to access information about new products, latest price lists, special promotions. Contact details are easily accessible and the website provides new business opportunities because people can search for your product and service using search engines, which index WebPages. Websites can also collect customer information and allows customers to sign up and order products and services. The need for administration is reduced. Customers can also download forms; find information without having to call to request a document.

Website for communication :


Targeted Mailing Lists allow businesses to keep employees, customers, shareholders and investors up to date and maintain communication. News on holiday trading times, sales, discontinued or new lines can be published online.

Website for reducing waste and improving efficiency :


website is an environmentally friendly way of doing business

Reducing the number of brochures that your company needs to produce Providing answers to frequently asked questions thus saving staff time Providing a timesaving shopping experience for customers. Accessing information about customer buying patterns and purchases thus providing further marketing opportunities

Automated collection of orders, payments and customer details An on line database of products which is relatively quick, easy and inexpensive to modify

Improved communication by email which is professional and convenient, and is significantly better than leaving messages on answering machines

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The availability of websites has enabled information to be easily accessible. With careful planning a website is an invaluable tool that provides a business with increased exposure, sales, and reduces the amount of time spent on administration. The possibilities of the web are many, including using systems to control farming equipment and controlling household devices remotely.

2.Importance of website for hospital :

When a medical emergency occurs at a place where you are new, instead of knocking the unknown neighbors door, you can browse the Internet for a nearby hospital. If you manage to find a hospital with ambulance facility, nothing better than that. Most of the hospitals across the city send you an ambulance, once an emergency call is made to them. There are several hospital directories online. To find the one that is within you city limit, you have to type in any of the major search engines "hospital directory" followed by the name of the city where you are located. You will get a long list of websites that offer you the hospital information in your city. This search process takes a minimum of five minutes. A directory categorizes the hospitals based on their location and area of specialization. For instance, if you want to find children's hospital at Boston, just type "children's hospital Boston" in the search box provided in the directory page.
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If it is not for an urgent medical need and you just want to know about the hospitals in your new location, you can judge which hospital is better by going through hospital reviews and ratings. You will know about the hospitals that hire only highly qualified practitioners. The directories not only provide hospital information, but also give you access to tons of health and wellness articles, such as how to cure diabetes naturally, home treatment for acne, dental care for children, cancer treatment options. There are some directories that are specially meant to find hospitals that admit patients that are insured by Medicare/Medicaid. Such directories greatly help the patients to track down the Medicare/Medicaid providers easily.

Benefits of Hospital Directory For Hospitals And Clinics :


Getting listed in medical directories makes a hospital or clinic popular. The reviews and ratings given by the patients add value to the hospitals. The directories also inform the public about the successful cases handled by a hospital so that people start trusting the concern. As many people visit the hospital online for getting some sort of medical information, it improves the ranking of the hospital website in search engines. A hospital directory is beneficial to both the hospitals and the general public. They help the public during a medical emergency at an unknown place. For those who have moved their home to a new location, the listing helps them to find the best hospitals nearby. People can browse the free medical articles posted regularly on such sites. Finding a place in medical directories makes the hospital popular and brings more patients for treatment. In short, the directories act as an advertising media for hospitals and a great source of hospital information for the public.

3.Importance of website for Schools and Colleges:

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Most school districts these days have a school website. The quality of these websites vary greatly. More and more homes across the country have Internet access and having a school website that is up-to-date and well organized is a great way to reach the school community. The truth is that there are some school websites that leave a lot to be desired as far as quality goes. A teacher at my school recently had a conversation with a parent who has children in our school and step children in another school. She was complaining about the quality of the other school's website. Going as far to say that she would never send her own children to that school because of the impression that the website gave with misspellings and other fallacies. In turn she commented that she had visited my school's website and it was well organized and informational. It may be silly, but school's are under such intense microscopes that even a school's website can turn off its patrons.

The restricted financial resources of the varsity might sometimes hinder the implementation of college comes and activities. Take the case of a college with a tiny enrollment. The few variety of students suggests that few oldsters and a meager slice of the varsity budget based mostly on per pupil allocation. This means it's less income in terms of voluntary donations and less maintenance and different operating expenses (MOOE). The few students, however, still require quality educational materials same as with alternative schools.
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To boost funds for TV sets, DVD players, laboratory equipment and different learning support materials, the varsity then has to establish linkages with its stakeholders. Project proposals should be submitted to local government offices and non-government organizations hoping that they may partake no matter funds they have. One in every of the most untapped resources is the college alumni. These days, workers abound who are gainfully utilized either here or abroad. These people have their hearts on their Alma Mater, the sole drawback is true communication. Here comes Face book, Twitter, Yahoo, Fraudster and different social networking sites. Billions of individuals used these sites, and for certain, graduates of the school are using them too. To attach to these people, a faculty should produce a website where its accomplishments, issues and aspirations might be posted. It can invite its alumni to go to the college web site, post their comment, read its articles and reports and revive the attachments between students and their Alma Mater. To confirm speedy contact, the college web site might utilize Facebook, Twitter and different networks. A faculty web site has the following aims: 1. To ascertain contact with the school alumni and friends of the varsity; 2. To bring faculty updates, accomplishments and concerns to the readers; 3. To hunt monetary assistance through networking; 4. To harness journalistic skills among the students; and 5. To maximize utilization of the Net and Info Technology. How can the varsity produce its website? Just follow these simple steps: 1. Look at no cost website hosting. There are millions accessible in the internet. Just choose those which don't have any hidden charges. One amongst the most effective is Google sites.

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2. Register a free account with this web site and utilize their website templates to start creating the school website. 3. Organize the varsity editorial staff. Write the needed articles and post them to the website with photos per the desired website pages. 4. Publish the website within the internet. 5. Create a Face book account for the college and connect them to the varsity website. Invite friends through Face book and ask them to visit the varsity website Then after the college website and Face book are successfully published, one could simply be stunned of the number of alumni that can visit the school. The school currently has individuals who will readily facilitate its projects.

4.Importance of Website for construction Companies :

We understand the construction business and the challenges in today's market. Our 22 years of experience with builders provides us a vantage point from which to launch our web design and website marketing projects. Now, more than ever, it is important for construction business to have a web presence which works for them while they work at what they are best at. We have a long history of providing both print and web materials to construction companies at every level of home building - from entry level homes to multi-million dollar custom homes. We have worked for both small builders and larger companies. We understand the importance of translating the unique qualities and style of each company and their products into effective marketing pieces that
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appeal to their respective target markets. Our services with builders often begin with brainstorming a name for a new development and its floor plans, providing construction site signage, entry monuments and logo development. We assist them in establishing a web presence for both their companies and their projects as early as possible since time is of the essence in internet marketing and search engine success. We develop printed materials such as flyers, brochures, presentation packages, letterhead packages, direct mail pieces and ads.

5. Importance of Website for Hotels :

A hotel website will help you boost your hotel worldwide. A hotel website will only give you lots of advantages towards promoting your hotel more. Communication can easily be made online via a contact form.

- A hotel website will also have various hotel pictures including that of the rooms and of the hotel facilities. Pictures help one to can make an idea of how the hotel looks. - Some hotel websites also have a walk-through which allows an online visitor to walk through the hotel. A walk through is like a video and this video will show you the hotel from the inside including hall, corridors and rooms.

- Hotel bookings can be made online which is most of the times faster and cheaper. A hotel website can boost and increase bookings with an online booking
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system. This system will increase sales. It is worth spending some money on a good hotel website and implementing an online booking system. Hotel website prices depend on the website features, information and characteristics. The more the features the website has, the higher the websites price. On the other hand, if one cannot afford a large characterized website for his/her hotel, one can create an online blog which is usually free.

Hotel websites may also promote their hotel on other online applications like Face book and Twitter. Face book and Twitter have become very popular towards the promotion of hotels. These applications allow you to input regular updates and they can serve as a great marketing tool since it targets thousands of people worldwide.

6.Importance of Website for Showrooms :

The following are 10 advantages you can gain from putting your company online: 1. Global exposure. Having a website will bring your business to the global audience. This means a website will place your company on the Internet where billions of users online can access. 2. Easy access. Anyone who has an Internet connection can access your company right at their fingertips. You may also have the option to restrict your website to certain users for security purposes.

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3. Reduction of cost in information distribution. The Internet is a real-time and low cost medium of information. A business owner can easily distribute information through his website and email at a cost cheaper than the traditional offsite distribution process. Marketing, selling, customer service and useful public data are examples of information you may elect to distribute to promote your business and uphold your social responsibilities .4. Marketing edge. Most of consumers rely on the search engines to search for information they need. If you have a website which is properly indexed by search engines based on your category, market or industry, you will likely be the one to be the first company which will be found by these searchers and prospective customers. Moreover, a website will give you great advantages when it comes to the two of the important marketing mix promotion and place. Where place is having an online office or store which is easily accessible. 5. Real-time and 24/7 customer care. Even if your actual office is already closed, your customers can still access your site. They can still browse your products or services, ask inquirers and read your contents. 6. Innovative reputation. A business that can catch up with the requirement of the fast changing technology is an indication of innovativeness. Of course we dont want to be called an obsolete, old fashion and inefficient company. 7. Increase sales and revenues. With the online showcase of your products or services and with the visitors (who are potential customers) visiting your company online day and night, your sales will certainly increase. This can also be strengthen by integrating e-commerce applications in your site to accept online payments. This will facilitate your billing process, which is a big factor why customers will buy on you. 8. Branding. Having a website with your own distinct domain name makes your company become known on the Internet as a unique company. You may also use a customized and corporate email like mail@companydomainname.com, which carries your companys unique brand rather than using a free email like Yahoomail and Gmail.

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9. Public service. A website will expose your company in the public. This exposure will give you the chance to distribute information that will serve people. These pieces of information can be articles or other resources that will educate them and will usually help them make their lives better. 10. Compliance. Most of consumers in the world today are already Internet oriented. They already require companies to have websites to ease doing business with them. Having a website for your business will satisfy your customers requirements.

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CHAPTER-6 DATA ANALYSIS AND INTERPRETATION


Data analysis is the most important part of any research work. The proper data analysis leads to perfect conclusion. The data collected from questionnaire is analyzed under different heads as below

Q.1. Are you aware about different IT products?


Aware about different brand Yes No No. of respondent (%) 20 80

Table 6.1: Showing Awareness of IT products

Awareness of IT products

Yes No

Graph 6.1: Showing Awareness of IT products INTERPRETATION I through my questionnaire in front of the 100 respondents, I came to know most of the people are not aware about the IT products 40% people are aware about IT product. 60%people are not aware about IT product.
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Q.2. How do you come to know about different IT Products? How come to know about IT products Internet Friends TV News Paper No. of respondent (%) 50 20 20 10

Table 6.2: Showing How come to know about IT products

Customer
50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Internet Friends TV News Paper 10% 20% 20% Customer

Graph 6.2: Showing How come to know about IT products INTERPRETATION 50% of the people come to know that IT products searching through internet . 20% of the people come to know that IT products searching through Friends. 20% of the people come to know that IT products searching through TV.

10% of the people come to know that IT products searching through News
Paper.

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Q.3. While buying any IT product, what comes to your mind first?
Preference Price Quality Both No. of respondent (%) 35 25 40

Table 6.3: Showing preference

Graph 6.3: Showing preference

INTERPRETATION I through my questionnaire in front of the 100 respondents, I came to know most of the people are prefer price and quality 40% of the people prefer price and quality. 35%of the peoples prefer cost of the product. 25% of the people prefer quality of the product.

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Q.4. Which IT Companies products do you use and prefer to buy it?
Preference of Company Microsoft Tech Mahindra TCS Cognizant Infosys Others No. of respondent (%) 30 16 10 8 11 25

Table 6.4: Showing Preference of company

Graph 6.4: Showing Preference of company INTERPRETATION 30% of the people prefer Microsoft. 16% of the people prefer Tech Mahindra. 10% of the people prefer TCS. 8% of the people prefer Cognizant. 11% of the people prefer Infosys. 25% of the people prefer others company.
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Q.5. Are U satisfied with the product Which you are using?
Satisfaction of product which currently using Yes No No. of respondent (%)

65 35

Table 6.5: Showing satisfaction of product which currently using

100%

80%

60%

No Yes

40%

20%

0% Satisfaction

Graph 6.5: Showing satisfaction of product which currently using

INTERPRETATION

65% peoples are satisfied using with different IT product. 35% peoples are not satisfied using with different IT product.

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Q.6. Do you think website helps to increase business?

Showing website helps to increase business Yes No

No. of respondent (%) 25 75

Table 6.6: Showing website helps to increase business

Graph 6.6: Showing website helps to increase business

INTERPRETATION

25% people think it is possible to increase business by having website. 75% people think it is not possible to increase business by having website.

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CHAPTER-7 FINDINGS & CONCLUSIONS


Findings
The fist finding is the awareness of IT products for the corporate consumers. Result shows that 40% people were aware about IT products. (Refer Table 6.1) Result shows that most of the people search the information about IT products through internet and some people searches through friends, TV, newspapers. (Refer Table 6.2) Most of the people prefer both price and quality for different IT products. (Refer Table 6.3) While buying IT product 75% people prefer Microsoft, tech Mahindra, TCS, Infosys, cognizant companies and 25% people prefer other companies.(Refer Table 6.4) Most of people are satisfied with the IT product which he/she currently using. (Refer Table 6.5) 75% people thinks that it is not possible to increase business by having website and 25% people thinks that it is possible to increase business by having website.(Refer Table 6.6)

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Conclusion
From the findings it can be concluded that while buying a product in IT sector some consumer prefer first quality then price. Their selection criteria is mostly towards quality of products . So we can also segment the market on the basis of Price & Quality. Fazar Infotech Pvt. Ltd. Is a leading IT company in India and from last one consecutive year has shown accelerated growth in IT portfolio. Customers in India are also spending more in IT as their standard of living is growing. Fazar Infotech Pvt. Ltd. has placed itself successfully in the position of market leader in IT products. Though there was some downfall in sales and profit of the company in the beginning of this decade but after that Fazar Infotech Pvt. Ltd. has shown considerable rise in both sales and profit. The future of the company is also looking bright as IT market in India is still expanding and so we can safely conclude that Fazar Infotech Pvt. Ltd. will be able to secure its number one position in IT product with constant improvements in programming technology, professional web development services are fast becoming the preferred option for many companies. There are several different ways that a website can be developed, and although some methods may be unsuitable for a particular project, all are aimed at increasing a websites functionality. The management of these dynamic websites can sometimes be perceived as difficult and time consuming, especially when compared to their static counterparts. When properly developed, however, they are easier to manage than most people think i.e. you wont need a computer specialist to maintain your website.

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CHAPTER-8 SUGGESTIONS AND RECOMMENDATIONS


Suggestions / Recommendations
Customer service is something which company should pay more attention at.

All models not available for display in small companies and also brochures should be made available.

Marketing Executive person at the small organization should have proper knowledge about the product.

Should focus more on brand awareness.

TV advertisements can be renewed explaining the product feature and aggressive marketing will help the company.

Awareness of the product is less among the people. So, the company may take several steps to create such awareness regarding its values to the customers.

The company can adopt new strategies and policies to overcome the competition.

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CHAPTER-9 BIBLIOGRAPHY
Bibliography

Internet site

www.Fazarinfotech.com

www.golakindia.com

www.icmrindia.org

www.compareindia.com

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Chapter-10 Annexure
Questionnaire
Dear Respondent, I am a student of management and as a part of our study I am conducting a market survey that requires some useful information from you. This information is for academic purpose only and will be kept confidential.

Amit N. Gaherwar
MBA II (MARKETING)

Name Address

::-

Phone No :-

Q.1. Are you aware about different IT products? 1) Yes 2) No

Q.2. How do you come to know about different IT products? Internet Friends TV New Papers

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Q.3. While buying any IT product, what comes to your mind first? Price Quality Both

Q.4. Which IT Companies products do you use and prefer to buy it? Microsoft Tech Mahindra TCS Cognizant Infosys Others

Q.5. Do you think website helps to increase business? Yes No

Q.6. Are U satisfied with the product Which you are using? Yes No

Q .7. Any suggestions ----------------------------------------------------------------------

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