MBA Question Papers Year 2007 Semester I Sub.

. Code 101 102 103 104 105 106 Subject Name O. B. & P. P M. Management Accounting Managerial Economics Statistical & Quantitative Method Legal Aspects of Business Basic of Marketing Semester II Sub. Code 201 202 203 204 205 206 Subject Name Marketing Management Financial Management Human Resource Management Manufacturing & Operation Management Material & Logistics Management Management Information System Semester III Sub. Code 301 302 303A 303B 303C 303D 303E 304A 304B 304CS 304D 304E 305A Subject Name Business Policy & Strategic Management Management Control System Marketing Research Advance Financial Management Software Engineering Logistics And Supply chain Management Labour Law Integrated Marketing Communications Direct Taxation Relational Database Management System Quality Management HRM Industrial Relation Marketing Management Distribution ant Retail Management May 2007 May 2007 May May May May May 2007 2007 2007 2007 2007 2007 Oct 2007 Oct Oct Oct Oct Oct 2007 2007 2007 2007 2007 May May May May May 2007 2007 2007 2007 2007 May May May May May May May 2007 2007 2007 2007 2007 2007 2007

May 2007 May 2007

May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007

Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007

305B 305C 305D 305E

Finance Merchant Banking and Financial Services Visual Basic and Oracle Production & Material Production Planning and Control H R - Personnel AdministrationApplication & Procedure Semester IV

May 2007 May 2007 May 2007 May 2007

Oct 2007 Oct 2007 Oct 2007 Oct 2007

Sub. Code 401 402 403 404A 404B 404C 404D 404E 407A 407B 407C 407D 407E 408A 408B 408C 408D 408E

Subject Name Entrepreneurship Development & Project Management International Business Management Current Trends in Management Services Marketing Indirect Taxation OOD CONCEPTS AND JAVA PROGRAMMING Inventory Management Labour Welfare Strategic Marketing and Relationship Management International Finance Project Management and IT Management Production & Material Materials Requirements Planning HRM Strategic Human Resource Management Marketing Management Product and Brand Management Strategic Financial Management Computer Specialization Production and Material Specialization Labour and Other Laws

May 2007 May 2007 May 2007 May 2007 May 2007 May 2007

2007 Oct 2007 Oct 2007 Oct Oct Oct Oct 2007 2007 2007 2007

May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007 May 2007

Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007 Oct 2007

[3175]-101 M.B.A.(Semester-I) May 2007

Organizational Behavior & Principle & Practices of Management (2005 Pattern) Time:3 Hours] Instructions: 1) Question No.1 Compulsory. 2) Solve any THREE questions out of the remaining. Q1) Q2) Q3) Q4) Q5) Q6) Q7) a) Define Planning. Explain the Strategies & planning premises. b) Define leadership. Explain the style of leadership. Elaborate the SOBC model of O.B. Give Examples. What are the various function of management? Explain the concept of conflict management with its Process. What is deparmentation? Explain its Nature & Purpose. Elaborate A.H. Maslows Hierarchy theory of motivation, in details. Write the short notes on: (Any three) a) b) c) d) e) Concept of Management. Development of Personality. Team Work. Decentralization. Primary & Secondary motives. Semester I [3175]-102 M.B.A.(Semester-I) May 2007 MANAGEMENT ACCOUNTING (2005 Pattern) Time:3 Hours] [Max. Marks:70 [15] [15] [15] [15] [15] [15] [10] [Max. Marks: 70

Instructions: 1) Question No.1 Compulsory. 2) Attempt any two question from the section I and section II each. 3) Figures to tne right indicate marks. 4) Use of simple calculators is allowed. Q1) Explain any five basic concepts in Financial Accounting. (GAAP) SECTION-I

Q2) Explain the importance of cost accounting as a managerial tool. How costs are classified? [15] Q3) What is labour turnover? What are the causes of Labour turnover? How is it measured? [15] Q4) Define standard cost and standard costing. Write the advantages and disadvantages of standard costing. [15] Q5) Write short Notes on (Any three) a) b) c) d) e) Trial balance. Functional budgets. Cost Sheet. Bank Reconciliation Statement. LIFO. SECTION-II Q6) and cost. Calculate BEP and P/V ratio at budgeted Selling Price. If the selling Price is reduced by 10% what will be BEP and P/V ratio? Company desires 10% increase in budgeted Profit at revised selling price mentioned in (ii) above, calculate required sales volume in units and rupees. [15] For Manufacturing 15 kg of a product, the standard material required are : Materials A: B: C: 12 kg @ Rs.10 5 kg @ Rs.16 3 kg @ Rs.20 i) ii) iii) The budget production of Alfa ltd is 60000 units, the variable costs p.u. is Rs.16 fixed cost per unit is Rs. 4. Selling price is to be fixed to fetch a profit of 20% on

[15]

Q7)

In a Month, 1500kg of the product were produced. The actual material consumption was as follows: Materials A: B: C: 1100 Kg @ Rs.12 600 kg @ Rs.14 450 kg @ Rs.18 [15]

Calculate material variances.

Q8) Prepare Trading & Profit & Loss Account And the Balance sheet as on 31.03.2005 of Mr.Ramesh. Balances as On 31.03.2005 Capital of Mr. Ramesh Debtors Creditors Drawings General Expenses Printing Wages Royalty Purchases Sales Salaries Office Expenses Insurance Rent Opening Stock Building Machinery B/R Loans B/P Adjustments: 1) 2) 3) 4) Closing Stock Rs.25000 Depreciate fixed assets by 10%. Rs.450 due from a customer is no more recoverable. Provide for doubtful debts on debtors @ 5%. [15] Rs. 50,000 25,600 28,000 5,000 1,500 1,300 7,500 2,500 35,000 46,400 4,000 2,200 700 1,900 12,000 12,000 20,000 4,200 10,000 1,000

Q9) A Company Has prepared the budget for production of the only product manufactured by them as under:Raw material Direct Labour Direct expenses Work Overheads(60%Fixed) Admn. Overheads(80% Fixed) Rs. In Lacs. 2.52 .75 .10 2.25 .40

Selling Overheads (50% Fixed) .20 The actual production during the period was only 60,000 units. Calculate the revised budget cost per unit. [15] Semester I [3175]-103 M.B.A.-I (New) May 2007 (103)MANAGERIAL ECONOMICS (Papers-I) Time:3 Hours] [Max. Marks:70

Instructions: 1) Question No.1 Compulsory which carries 10 marks. 2) Attempt any four questions from the remaining that carry 15 marks each. 3) Draw Suitable diagram whenever necessary. Q1) Define Managerial Economics. Discuss its nature and scope. OR Discuss the factors affecting Price elasticity of demand with the help of suitable examples. Q2) Why is demand forecasting essential? Explain the different techniques of survey method. Q3) Q4) State and explain the theory of Law Of Variable Proportions. Distinguish between perfect competition and imperfect competition.

Q5) What do you understand by cost Benefit Analysis? Discuss the steps involved in it. Q6) Distinguish between GDP & NDP. Describe the various method of measuring National Income.

Q7) Write Short Notes on (Any Three) a) Pricing in Public sector Undertaking(PSUs) b) Disinvestment. c) Innovation Theory of Profit. d) Long run average cost curve (LRAC). Semester I [3175]-104 M.B.A.(Semester-I) May 2007 (104)STATISTICAL & QUANTITATIVE METHODS

(NEW) (2005 Pattern) Time:3 Hours] [Max. Marks:70

Instructions: 1) Question No.1 &4 are Compulsory. 2) Solve any one question from Question no.2 and 3 and any one question from Question No. 5 And 6 3) Figures to the right indicate full marks. 4) Use of electronic calculators is allowed. 5) Graph Papers will be supplied on demand. SECTION-I Q1) a) The following table gives the distribution of out lay of the budget of a state under major head of development expenditure: Heads Expenditure (in Rs.Cr.) 10,000 4,000 8000 6000 2000 [5]

a) b) c) d) e)

Agriculture and community development Irrigation and Power Industry and mining Transport and communication Miscellaneous

Represent the information by a suitable diagram or chart b) You are given variance of Y=16. The regression equation are 4x-5y+33=0 and 20x-9y=107. Find i) Average value of X and Y, ii) Correlation coefficient between x and Y, and iii) Standard deviation of X

[5].

c)

There are 3 men aged 60, 65 and 70 years. The probability that to live 5 more years is 0.8 for a 60 years, 0.6 for 65 years old and 0.3 for a 70 years old person. Find the probability that at least two of the 3 person will live 5 years more. [5] The mean and standard deviation of 100 items are calculated as 60 and 7 respectively. Two of the items were found to be incorrect at the time of checking. 35 and 47 were wrongly copied as 53 and 74. Calculate correct mean and S.D.[5]

d)

Q2) a) Explain the meaning of partial and Multiple Correlation and regression giving illustration. [5]

b)

Assuming that the probability of a fatal accident in a factory is 1/1200 in a year. Calculate the probability that in a factory employing 300 workers, there will be at least two fatal accidents in a year. (Given e0.25=0.7788) [5] c) Calculate Rank correlation coefficient between marks in statistics and Economics as given below: [5] Marks in Statistics 45 70 65 40 80 40 50 70 85 Marks in Economics 35 80 70 40 90 45 60 80 80

60 50

Q3) a) State what are the different measures of dispersion and state their merits and demerits. [5] b) Given the following: Total Population of a locality - 240000 Total literate in the Locality -40000 Total illiterate in the locality -40000 Total literate criminal in the Locality -5000 Determine the coefficient of the association between literacy and criminal behavior. c) Given X Average S.D. 20 5 Y 25 4 [5]

Correlation coefficient between X and Y = 0.6. Find the two regression equation and estimate X for Y = 20. Q4) a) A refinery makes 3 grades of petrol A,B and C from crude oil D,E and F. Crude oil F can be used in any grade but the other must satisfy the following specifications. [6] Grade Selling Price per liter (Rs.) Specifications A B C Rs.48 Rs.50 Rs.49 Not less than 50% crude D. Not less than 25% crude E. Not less than 25% crude D. Not more than 50% crude E. No specifications.

There are capacity limitation on the amount of 3crude elements can be used

Crude D E F

Capacity (KL) 500 500 360

Price per litre 49.5 47.5 48.5

Formulate LPP to maximize Profit. b) Find the optimal strategies for A and B in the following game. Also obtain the value of the game. As Bs Strategies Strategies B1 B2 B3 A1 A2 A3 9 3 6 8 -6 7 -7 4 -7

c) Solve the following T.P. unit transportation cost (Rs.) Factory Ware Houses D A B C Requirement 5 6 3 75 E 1 4 2 20 F 7 6 5 50

[8] Capacity

10 80 15

Q5)

a)

Solve by graphical method. Minimize z = 6x1 + 14 x2 Subject to 5x1 + 4x2 >= 60, 3x1 + 7 x2 >= 84, x1 + 2x2 >= 18, x1, x2 >=0.

b) Market survey is made on two brands of breakfast foods A and B. Everyday a customer purchases; he may buy the same brand or switch to another brand. The transition matrix is given below. [8]

From A A B 0.8 0.6

To B 0.2 0.4

At 60% of people buy brand A and 40% people buy brand B. determine Market share of Brand A and B in Steady State. Q6) a) b) Explain Queuing theory and its characteristics. [8] [7]

Solve the following assignment problem Sales in thousands Salesmen Districts D1 S1 S2 S3 S4 20 25 18 25 D2 25 24 20 20 D3 22 19 22 17

D4 18 21 20 22

Semester I [3175]-105 M.B.A.(Semester-I) May 2007 (105) LEAGEL ASPECTS OF BUISSNESS (NEW) Time:3 Hours] Instructions: 1) All aquestion carry equal marks. 2) Solve any FIVE questions. 3) Answers in Illegible handwriting will not be checked. Q1) What are the essential elements of valid contract under the act? Explain in details. [Max. Marks:70

Q2) Q3) Q4) Q5) Q6) Q7) Q8)

How & why breach of a valid contract happens? What are the remedies? What are the provisions related to transfer of property & titles under sale of goods Act 1930. What are the negotiable instruments you know? What is the utility explain in details? What are the different types of directors and share holders meetings you know under the Companies act 1956? What is prospectus by a company? Why and how it is made? What are the unfair and Restrictive Trade Practices under the Consumer Protection Act? Write short notes on any two: i) Electronic Records under IT Act. ii) Consumer Disputes Redress under Consumer Protection Act. iii) Conditions and warranty under Sale of good Act. iv) Quasi Contract under Contract Act. . Semester I [3175]-106 M.B.A.(Semester-I) May 2007 (106) BASICS OF MARKETING (2005 Pattern)

Time:3 Hours] Instructions: 1) All question carry equal marks. 2) Solve any FIVE questions. Q1)

[Max. Marks:70

The term selling & Marketing are frequently used in the inter changeable manner. However, selling is merely a tip of the iceberg calling as marketing. mbau7100Comment. Briefly explain the various function of marketing. What do you mean by marketing environments? Discuss the various types of marketing environmental forces influencing the marketing decision. What are the steps in buying decision Process? Imagine the process of buying the a) A Micro-wave oven. b) A life Insurance policy

Q2) Q3)

Q4) Q5)

Describe the stages of marketing planning process. What are the contents of a marketing plan. Assume that you are a marketing manager in a medium sized organization which manufactures various types of bakery products. Now the company intends to launch branded vegetable pizza to be sold as a bakery product all over India. Identify and analyze the nature and extent of competition in the Indian Pizza market. Which marketing strategies would you like to adopt deal with competition? write a comprehensive note on Tools and Technique of Marketing Control with a special emphasis on marketing audit. Write Short Notes (Any Two): a) Marketing Process. b) Market Segmentation of Industrial Products. c) Customer satisfaction Vs. Customers delight. d) Hierarchy in Marketing Organization. Semester I [3175]-201 M.B.A.(Semester-II) (C.No.201) MARKETING MANAGEMENT (2005 Pattern) (New)

Q6) Q7)

Time:3 Hours] Instructions: 1) All question carry equal marks. 2) Solve any FIVE questions. Q1)

[Max. Marks:70

Marketing Mix is the instrument that can keep the organization Successful, thought its products may rise & decline in their respective life cycles. Discuss, quoting examples. Outline the new product decision process. Can it guarantee the successful marketing of a product under consideration? Explain. Disscuss the purpose, types and new trends in Packaging. Quote examples. Which internal and external factors influence factors influence the setting of the price of a product and eventual changes therein. Explain citing examples. Explain, giving examples, the utility of direct marketing and on-line marketing, as promotional tools.

Q2) Q3) Q4) Q5)

Q6)

Ware-Housing decision seems to become more important, every year. do You agree? Present your view point. Write a critical note on the emerging role on the emerging role of a conventional retailer, n the context of the rise of the Super markets and super malls. Write notes on any two: a) Branding b) Media habits(of target segment) c) Inventory decision. d) Promotion to the Dealer : Its demerits. Semester II [3175]-202 M.B.A.(Semester-II) FINANCIAL MANAGEMENT (New) (2005 Pattern)

Q7) Q8)

Time:3 Hours]

[Max. Marks:70

Instructions: 1) Question No.1 Compulsory. 2) From Q2 to Q9 answer any two question from section I and any two questions section II. 3) Figures to tne right indicate marks. 4) Use of simple calculators is allowed. SECTION-I Q1) Q2) Q3) Q4) Q5) Explain the significance of net profit ratio and debt equity ratio. [10] [15] [15] [15]

What are the characteristics of various forms of business organization? Explain Factoring, Hire purchase and venture capital? Explain the different methods of evaluating capital expenditure decision Write Short Notes on (Any Three):a) Time value of Money. b) Cash Budget. c) Bonus Shares. d) Commercial Papers. e) Current Ratio. Following information is given for two companies A ltd. and B Ltd. Particulars A Ltd. B ltd.

Q6)

Current Ratio Liquid Ratio Gross Profit Ratio Debt Equity Ratio Net Profit Ratio

1.25 0.96 26.7% 0 15%

1.01 0.69 33.3% 0.33 10%

Analyze the financial position of the two companies.

Q7)

Calculate Operating leverage, Financial Leverage, and Combined Leverage from the following: Particulars Amount(Rs) 500000 200000 300000 150000 150000 50000 100000 [15]

Sales Variable cost Contribution Fixed Cost Earning before interest & Tax Interest Earning before tax

Q8)

From the following Balance sheet of M/s AB for the year ended 31st Dec 2000 and 2001 prepare fund flow statement. 2000 40000 10600 1400 2001 57500 7000 3100 Assets Plant Stock Debtors 2000 7500 12100 18100 2001 10000 13600 17000

Liablities Share Capital Creditors P & L Co.

Total Q9)

52000

67600

Cash Total

14300 52000

27000 67600 [15]

XY ltd had a capital structure of Rs. 10 Lakhs consisting of equity shares of Rs. 10/- each. The company was into the business of manufacturing Automobile spare parts. The company is thinking of starting a new product line. For this it is gong to need Rs. 10 Lakhs more. The EBIT of the company is Rs.8 Lakhs and income tax rate is 50%. Compute the following alternatives. a) To raise the entire amount of additional funds by floating equiy shares of Rs. 10/- each. b) To raise 50% of the amount by way of equity shares capital of Rs. 10/- per share and 50% by way of term loan carrying interest of 10%. c) To raise the entire amount by way of term loan carrying interest of 10% Semester II MAY 2007 [3175]-203 M.B.A HUMAN RESOURSE MANAGEMENT

[15].

Time:3 Hours] Instructions: 1) 2) Attempt any five questions. All questions carry equal marks.

[Max. Marks:70

Q1) What is human resourse management ? While discussing the difference between planning . Q2) Explain the objectives of Manpower planning and elaborate succession planning. Q3) What is the need and objectives of training in the organization? Why training in the Organization ? Why training programs should be evaluated ? Q4) Discuss how the managerial effectiveness can be improved through time management and TQM . Q5) Explain the need and importance of Performance Appraisal System in the Organization and discuss the MBO method of performance appraisal. Q6) What is Industrial Relation ? How collective bargaining helps in improving industrial relations.

Q7) Write note on any two: a) Job enlargement and Job enrichment b) Retention of man poewer c) Quality circles d) Rating errors. Semester II MAY 2007 [3175]-204 M.B.A.(Semester-II) MANUFACTURING AND OPERATION MANAGEMENT Time:3 Hours] Instructions: 1) 2) Attempt any five questions. All questions carry equal marks. [Max. Marks:70

Q1) Explain the nature and scope of manufacturing management from economics point of view . Q2) Explain various types of manufacturing methods , their basis of selection & characteristics. Q3) Discuss the merits and Demerits of locating manufacturing facilities a) Close to markets b) Close to source of raw materials. Q4) Narrate the functions of production Planning and control. Explain their objective Clearly . Q5) Explain how to prevent machinery breakdown ,which interrupt regular production And result in LOSESS. Q6) a) Differenciate between Inspection and Quality Control. b) Explain control charts and its importance . Q7) Define work study , state its objective and describe various techniques employed. Q8) Following table gives activities and relevant important of project . Activity optimistic likely pessmistic 2 30 duration 44 in 1days 54 Most

13 3 4 4 5 6 6 4522342 8 14 3 6 3 10 22 7 9 5 12 25 11 18 8 1 12 2 16 3

a) Draw a network diagram. b) Compute project completion time. c) Identify critical path. Semester II MAY 2007 [3175]-205 M.B.A MATERIAL AND LOGISTICS MANAGEMENT (Semester-II) (2005 Pattern) Time:3 Hours] Instructions: 1) 2) Attempt any five questions. All questions carry equal marks. [Max. Marks:70

Q1) Discuss the differences in traditional Materials Management and supply chain Management. Q2) Explain with example how does classification of materials help in better management of inventory? Q3) a) Explain the concept and role of Master Production schedule as an input to MRP. b) Describe in which types of businesses ,application of MRP system is highly beneficial . Q4) What actions a Purchase manager should take in following :

a) Delay in supplies b) Excess quantity supply c) Wrong supplies Q5) explain a) b) c) effects of high inventory on the following: Meeting delivery dates Profitability Quality of finished Goods

Q6) Q7) Q8)

State the limitations of EOQ model. Discuss the example EOQ model with discounts model. Explain the role of Material manager in standardization and codification of material. Write notes on any two of the following: a) Exponential smoothing method b) Stock out cost c) Importance of logistics d) Bills of Material.

Semester II [3175]-206 M.B.A. 206: MANAGEMENT INFORMATION SYSTEM (New) (2005 Pattern) (Sem - II) Time:3 Hours] [Max. Marks:70

Instructions: 1) Question No.1 Compulsory. 2) Attempt any Four Questions from Question 2 to 6 numbers. 3) State assumptions, if any and draw neat diagrams, wherever necessary. 3) Figures to tne right indicate marks. Q1) Arya electronics. Ltd. appoints certain daily labors. They are in type of skilled, semiskilled and unskilled worker. The wages per day is given to the worker & it generally paid by cach. The company has decided standard rate for each type of worker. The rateare as under: 1) 2) 3) Skilled : Rs.250 per day. Unskilled : Rs.100 per day. Semiskilled : Rs.200 per day. The attendance is maintained by HR dept. Based on the attendance, Accounts dept makes the payment of each worker at the end of the month.

Addition to the daily working Hrs. (8hrs), if the workers has done extra duty then additional payment will be made on the basis of per hour i.e. 8% for skilled, 6% for semiskilled and 10% for unskilled workers respectively. You are required to do the following: a) Design Normalized database. b) Design Report based on available data. [10] Q2) a) what are the different phases of decision making Process and explain with the help of Herberd Simon Model. [8] b) Explain the role of IT in the MIS department. Q3) a) What are the importance of information security and control in MIS Dept.? [10] b) What do you mean by System analysis and design? a) b) Define the important features of quality information. explain human information Processor. [7]

[5] [8] [5] [10] [15]

Q4) Q5)

a) Define EIS & EES b) Elaborate the information required by the Top Management of Global Education Network. Write Short Notes on (any three): a) GIS b) Data warehousing c) CASE Tool d) Waterfall Method. Semester III MAY. [Total No. of Pages: 3

Q6)

Total No. of Questions: 6] 2007

[3175]-301 M.B.A. BUSINESS POLICY & STRATEGIC MANAGEMENT (301) (2005 Pattern) Time: 3 Hours] Marks: 70 Instructions to the candidates: I) Attempt any four questions. 2) Question No.6 is compulsory & carries 22 marks. 3) Remaining questions I - 5 carry 16 marks each. 4) Support your answers with relevant examples.

[Max.

Ql) How corporate strategies are developed using analysis of environmental appraisal. Please explain.

Q2) Explain the significance of Business Level strategies and Product portfolio strategies. Q3) Explain different types of Growth Strategies. Why many Indian companies are acquiring global companies? What are the issues involved in postacquisition scenario? Q4) How IT enabled services & E Commerce can create competitive advantages? Q5) Comment on any three: a) Gap analysis and Benchmarking. b) Michel porter's five forces of competition in an industry. c) Social responsibilities vs profitability. d) Difference between strategic control and operations control. e) Business Definition. f) GE nine cell model. Q6) Case Study - answer the questions given at the end of the case. "The Rise of NOKIA . The cellular telephone industry is one of the great growth stories of the 1990s. The number of cellular subscribers has been increasing rapidly. Three companies currently dominate the global market for cellular equipment (cell phones, base station equipments and digital switches) Motorola, Nokia and Ericsson. Of the three the dramatic rise of Nokia is perhaps most surprising. Nokia's roots are in Finland, not normally a country that jumps to mind when we talk about leading edge technology. Back in 1980s, Nokia was a rambling Finish Conglomerate with activities that embraced tire manufacturing, paper production, consumer electronics and telecommunication equipment. Today it is a focused $10 billion telecommunication equipment manufacturer with a global reach second only to that of Motorola and with sales and earnings that are growing in excess of 30% per annum. How has this former conglomerate emerged to take a global leadership in the cellular equipment industry? Much of the answer lies in the history, geography and political economy of Finland. The story starts in 1981, when the Nordic nations got together to create the world's first international cellular network. Sparingly populated and inhospitably cold, they had good reasons to become pioneers. It would have cost far too much to lay down a traditional wire line telephone service. Yet the same features, that made it difficult, make telecommunications all the more valuable there. People driving through Arctic winter and owners of remote northern houses need a telephone to summon help if things go

wrong. As a result Sweden, Norway and Finland became the first nations in the world to take cellular communications. Seriously. They found, for example, that while it cost up to $800 per subscriber to bring a traditional wire line service to remote locations in the far north, the same locations could be linked by cellular service for only $500 per person. As a result, in 1994, 12% of the people in Scandinavia owned cell phones as compared to 6% in USA. Nokia as a long time telecom equipment manufacturer was well positioned to take advantage of this development. Other factors also helped Nokia. In Finland there has never been a national monopoly. Instead there . had been 50 odd telephone service providers, whose elected boards set prices 'by referendum (which results in lower prices.) This army of 50 telephone providers has never allowed Nokia to take anything for granted. The finish customer always buys from the lowest cost supplier, whether it was Nokia, Motorola, Ericsson or anyone else. Nokia has responded to this competitive pressure very well while driving down costs relentlessly and being always at the cutting edge of technology. Nokia is snapping at the heels of the number one firm in cellular equipment Motorola. In digital cellular technology-supposed to be the wave of the future - it is Nokia and Motorola, which is the tech leader. The Scandinavian countries have started switching to digital cellular technology five years before the rest of the world. Nokia has now the lowest cost structure for any cellular equipment in the world. The result is that it is more profitable than Motorola. Answer the following questions: a) What are the reasons for Nokia's success? b) What is the strategy adopted by Nokia? c) Suggest a suitable strategy for Motorola. Semester III Total No. of Questions: 6] MAY 2007 [3175]-302 M.B.A. (Semester - III) 302 : MANAGEMENT CONTROL SYSTEMS (New) [Total No. of Pages 2

Time: 3 Hours} ks: 70 Instructions to the candidates: 1) Attempt any 3 questions from Q1 to Q5. 2) Q 6 is compulsory. 3) Figures to the right indicate full marks. Q 1) What are the

[Max.Mar

differences Give

between Engineered Expense Center and Discretionary Expense Center? your answer with respect to following control characteristics. [18] a) Budget Preparation. b) Cost variability. c) Type of Financial Control. d) Measurement of Performance. Give examples to support your answer. Q2) Explain Formal and Informal Management Control Systems with the help of following subsystems. a) Infrastructure. b) Management Style and culture. c) Rewards. d) Coordination and integration; e) Control Process. [18]

Q3) "The Balanced Score card fosters a b!lance between otherwise disperate strategic measures in an effort to achieve goal congruence". Discuss and bring out the cause and effect relationship among measures. [18]

Q4) Explain and compare R 0 I and RI/EV A as method of perfonnance measurement in an Investment Center. Explain with examples how ROI can result in rejecting valuable investments and accept value losing projects. Q5) Write short notes on any three: a) Management Audit. [18]

[18]

b) Just in Time. c) Two Step Transfer Price. d) Value Chain as a Strategy Formulation Tool. e) TQM's role for development of non-financial performance measures. Q6) The Allison-Chambers Corporation, manufacturer of tractors and other heavy farm equipment, is organized along decentralized lines, with each manufacturing division operating as a separate profit center. Each division manager has been delegated full authority on a11 decisions involving the sale of that division's output both to outsiders and to other divisions of Allison-Chambers. Division C has in the past always purchased its requirement of a particular tractorengine component from Division A. However, when informed that Division A is increasing its selling price to $150, Division C' s manager decides to purchase the engine component from outside suppliers. Division C can purchase the component for $135 on the open market. Division A insists that, because of the recent installation of some highly specialized equipment and the resulting high depreciation charges, it will not be able to earn an adequate return on its investment unless it raises its price. Division A's manager appeals to top management of Allison-Chambers for support in the dispute with Division C and supplies the following operating data: C's annual purchases of tractor-engine component 1,000 units A's variable costs per unit of tractor-engine component $120 A's fixed costs per unit of tractor-engine component $20 REQUIRED [16] I. Assume that there are no alternative uses for internal facilities. Determine whether the company as a whole will benefit if Division C purchases the component from outside suppliers for $135 per unit. 2. Assume that internal facilities of Division A would not otherwise be idle. By not producing the 1,000 units for Division C, Division A's equipment and other facilities would be used for other production operations that would result in annual cash-operating savings of$18,000. Should Division C purchase from outside suppliers? 3) Assume that there are no alternative uses for Division A's internal facilities and that the price from outsiders drops $20. Should Division C purchase from outside suppliers? Semester III Total No. of Questions.: 6] of Pages: 2 MAY 2007 [Total No.

Time: 3 Hours]

[3175]-303 M.B.A. MARKETING MANAGEMENT SPECIALISATION 303 (A) : MARKETING RESEARCH (2005 Pattern) (Sem. - III) [Max.Marks: 70

Instructions to the candidates: 1) Attempt any Two questions from Q 1 - Q 4. 2) Question $.. and Question Q are compulsory. 3) Marks carried by each Question are indicated on the right side. Ql) What is 'Marketing Research'? How is it different from Marketing Information System? How can it benefit the Marketing Management? [15] Q2) Enumerate and explain various steps involved in any Marketing Research Project. [15] Q3) What is Research Design? How do exploratory, descriptive and causal studies differ from each other? [15] Q4) What is a questionnaire? What are different types of questionnaire used in Marketing Research? Explain the qualities of a good questionnaire? [15] Q5) Write short notes (Any 4): a) Fundamentals of a Good Report. b) Non-probability sampling. c) Ethics in Marketing Research. d) Advertising Research. e) Web-based Marketing Research. f) Observation Method in Marketing Research. [4 x 5 = 20]

Q6) Read the case study and answer the questions that follow: Till only a few months ago "The Mayur" on the Oxford Street, London was a popular restaurant. A large portrait of an Indian lady with folded hands, hung at the entrance greeted the customers. But with the doors of the restaurant closed for the past three months, she now appeared to be saying, "Thank you, we have had enough of you." Located at a site enviable to any entrepreneur, The Mayur, was a popular restaurant on the Oxford Street. Thousands of shopper's from all over the world pass up and down the Oxford Street. Britishers, in particular have a fancy for Indian food. Moreover, despite the prestigious location the burden of rent to the restaurant was minimal, since the lease to the building was an old one. In the wake of such favourable factors, the closure of the restaurant came as a great surprise and its frequent customers were shocked that they could no longer relish the tasty Indian cuisine. The Mayur was managed jointly by the hotel corporation of India, the Indian Tea and Restaurants Ltd., the Tea Board and the Ministries of Commerce and Civil Aviation. Started in 1984 it once attracted some 400 customers 3; day. However, during past 3 years, the number of customers started dwindling and losses as well as complaints about bad services began to mount. The decline set in three years ago but no revival package came from the management. Thus an establishment which could have been an

ideal show window for India with its food, tea, selected handicrafts and books had to be closed down. a) Can marketing research be helpful in the revival of 'The Mayur'? b) Assuming that you have been approached for consultations to revive The Mayur, prepare a detailed proposal for your project including the financial estimates. [10] Semester III Total No. of Questions :9] MAY 2007 [Total No. of Pages: 6 [10]

Time: 3 Hours] Marks: 70 Instructions to tile candidates: 1) Question No.1 is compulsory. 2) Attempt any two questions from section I and section II 3) Figures to tile right indicate full marks. 4) Use of simple calculator is allowed

[3175]-304 M.B.A. (Scm - III) FINANCE SPECIALIZATION (303 B) : Advanced Financial Management (Paper - I) (New Course)

[Max.

Q l) From the following details prepare Balance Sheet of Bajaj Sewashram Ltd. as on 31 sl March 2007. Current Ratio Working Capital Capital Block to Current Assets Fixed Assets to Turnover Sales Cash/Credit Debentures to Share Capital Stock Velocity Creditors Velocity Debtors Velocity . Gross Profit Ratio , 2 Rs4,OO,OOO 3:2 1:3 1:2 1:2 2 Months 2 Months 2 Months 25%

Capital Block: Net Profit, 100/0 of turnover Reserve, 2.5% Of turnover (10} SECTION - I Q2) a)What role Institute of Chartered Accountants of India plays in Accounting Profession? [5] b) Write not~ on Disclosure of Accounting Policies. [10] Q3) What are the different theories of Dividend? Discuss . Q4) What is EVA? What causes EVA to increase? [15] [15]

Q5) Write short notes on : (Answer any three) [3 X 5 = 15] a) Capital Assets Pricing Moqel. b) Working Capital Management. c) Capital Budgeting decisions under risk and uncertainty. d) International Accounting Standards. e) Tandon Committee Recommendations. SECTION - II Q6) Based on following information prepare. Cash Budget for Zenith Industries Ltd. ~ Particulars Opening Balance of Cash Collection. from Customers Payments: Purchases of material Other Expenses Salary and wages 20000 25000 90000 35000 20000 95000 35000 20000 95000 54200 17000 109200 1st Quarter 10000 2nd. Quarter 3rd Quarter. 4th Quarter

125000

150000

160000

221000

Income Tax Purchase of Machinery

5000 0

0 0

0 0

0 20000

The company desires to maintain cash balance ofRs. 15000 at the end of each quarter. Cash can be borrowed or repaid in the multiples of Rs. 500 at an interest of 10 % per year; Management does "not want to borrowed cash than what is necessary and wants to repay it as early as possible. In any event loan can not be extended beyond 4 quarters. Interest is computed and paid when principal is repaid. Assume that borrowings takes place at the beginning and repayments are made at the end of the quarters. [15] Q 7) Directors of Chintamani Ltd., are alarmed at the deterioration of the financial operation of the company. They find that the bank overdraft is already at the limit allowed by the bank, and they have not sufficient funds to pay their creditors on due dates. Not being trained on Accounting cand Financial Management, they are at a loss to understand why their audited accounts revealed satisfactory profits when the trade was bought, additional capital had also been introduced since then and borrowings made. Why should there be shortage of funds then? They present you with the Balance sheets as on 31 st march for .2 years and ask you to prepare a statement which will show then what has happened to the money which had come in to, the business during the year. Liabilities Previous Year Current Year 1500000 Assets Previous Year 240000 Current Year 220000

Authorized share capital (15000 shares 1500000 of Rs. 100 each) Paid up share Capital 1300000 General Reserves

Goodwill

1400000

Free hold building

800000

1176000