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INTRODUCTION TO REPORT
The assignments requirement is to choose a concept store and write a critical review report on the interior and exterior of the store. The concept store can be chosen from any fields such as fashion, books, supermarkets, niche retailing, outdoor goods, childrens goods, cars, home entertainment, and DIY. Examples : Borders (The Curve), Zang Toi (Sungei Wang), Seed (One Utama), Quicksilver (KLCC), Barang Barang (One Utama), The Body Shop, The Pet Safari (Ikano Power Centre). The report includes the background of the company, descriptive analysis of the store, and critical appraisal of the work. There are some elements that should be analyze to write the report, they are moods/atmosphere of the store, facades and store fronts, store front materials, information technology that used in the store, signage of the store, window display, entrances, consumer circulation patterns, planning, display and promotional areas, service areas, lighting, and interior design of the store.

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BACKGROUND OF LITTLE PANTRY RESTAURANT

Little Pantry is located in IOI Mall Puchong (Old Wing). It is under Funky Villa. It is established in 17 December 2010. Their specialization are in western cuisine but they also serve other foods besides western food like Asian food, pizza, cakes and some beverages. The concept behind the restaurant is European Home. It looks obviously from the design of the restaurant.

Figure 2.0.1 Little Pantry European Home Concept

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Some foods of Little Pantrys :

Figure 2.0.2 Chargrill Australian Rib-Eye Steak

Figure 2.0.3 Wild Mushroom Soup

Figure 2.0.4 Seafood Marinara Spaghetti

Figure 2.0.5 Chicken Chop

Figure 2.0.6 Curry Laksa

Figure 2.0.7 Green Curry with Rice

Figure 2.0.8 Fruit Juice and Ice Blended

Figure 2.0.9 Cakes

Figure 2.0.10 Cake of The Day

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3.0

DESCRIPTIVE ANALYSIS
3.1 MOODS / ATMOSPHERE The restaurant gives more girly and femininity feelings because the dominant color used is white and pink with a lot of flowers that represents women. The place also feels contemporary and cozy.

Figure 3.1.1 Girly and femininity feelings

Figure 3.1.2 Decorative flowers

Figure 3.1.3 Cozy ambience

Figure 3.1.4 Comfortable environment

Figures 3.1.2 Cozy ambience

Figure 3.1.5 Green Decorative Wall

Figure 3.1.6 Rear side of the Little Pantry

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The design gives a comfortable feeling since the concept is European Home so it feels just like at home. At the back of the Little Pantry, it is designed like a garden so it promotes the comfortable and home feeling. The green decorative wall is make the Little Pantry looks fresher and also not so much girly so it is suitable for both women and men to go in. The garden design is so match to put at the back because it is facing the outside, the parking lots.

At the rear side and the front side can be differentiated by the color using and the materials. The front side is more girly and femininity with using white and pink color. The rear side is more neutral with using mostly white color and some green color applied on the decorative wall as an accent color. The floor materials also differentiate it (figure 3.1.7), the front side was using tiles in a light grey color with a hexagon form of the tiles meanwhile the rear side was using tiles in orange brown color with a square form.

The kitchen is closed kitchen to the place so the smell does not go out to the place. It gives more convenient feeling to the costumer when go inside the little pantry. There is just a small opening that connects the kitchen and the place like a kitchen bar so when the chef has done cooked the food, he will put it there and later the waitress will take it to the costumer.

Figure 3.1.7 The floor differentiate the rear and front side

Figure 3.1.8 Dining area near the kitchen bar

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3.2

FACADES AND STORE FRONTS

Figure 3.2.1 Faade of Little Pantry 1

Figure 3.2.2 Faade of Little Pantry 2

The faade of Little Pantry is attractive. The left and right side of the front used many of horizontal and vertical lines, meanwhile the middle of the fronts of the entrance is semicircle which it is joined with the horizontal and vertical lines. The horizontal and vertical are joined together so they create many squares which the squares have openings. It is more interesting to combine curve lines and straight lines rather just only have straight line. It is opened to the outside because the squares have openings so when we walk nearby the Little Pantry we can see inside so it will attract mostly ladies to go in because the design is so girly, femininity and suitable for ladies The left side (figure 3.2.1) is like a display window for European Home. It displays a dining table with six chair and a cabinets which in European Home style. Behind it there are three windows which are in European Home style and there is a room inside. It will attract us to curious what inside the room is. The right side (figure 3.2.2) shows the dining area so we can know how the restaurant from outside is. We can see the furniture and the people who are eating inside the Little Pantry. The middle of faade is the main entrance with a semicircle shapes above it. At the right side of the entrance there is a small table in white colour that used for serve the customer. At the left side of the entrance there is a menu of what Little Pantry sell does.

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3.3

STORE FRONT MATERIALS The front of the Little Pantry mostly used soft wood which is painted in white colour, which the furniture is also made by wooden so inside the Little Pantry and the faade have a harmonious since they all used wooden. There is a circular column (figure 3.2.2) which is made of concrete and also painted in white colour. For the flooring it was using ceramic tiles.

3.4

INFORMATION TECHNOLOGY The Little Pantry is not really modern of using a technology. They are still using traditional way of ordering like pencil and paper. The technology they are using is just the cashier machine and computer to put an order there.

3.5

SIGNAGE

Figure 3.5.1 Stores Signage

Figure 3.5.2 Signage of Little Pantry 1

Signage of Little Pantry Restaurant can be seen at above photos (figures 3.4.1) which it is applied at the front store or at the facades. The signage is situated at the left side of the front and in the middle of it. It is in pink colour that really attract to the ladies. It is written Little Pantry. The Little is written above the Pantry and also smaller than the Pantry, for more clearer can be seen in figures 3.4.2. The signage is also made of soft wood whose has lighting behind it so it emphasizes the signage of Little Pantry. Little Pantry has two signage, one is used for the store front and one is used for the menu and advertisement board or 6|Page

banner. Actually it is the same, the difference is just at the color when the front store signage is using pink colour with white background then the menu, advertisement board and banner are using white colour with pink background. It just swaps the colour. For more clearer image can be seen on figures 3.4.3.

Figure 3.5.3 Signage of Little Pantry 2 Figure 3.5.4 Little Pantrys menu

Figure 3.5.2 Little Pantrys banner

3.6

WINDOW DISPLAY Little Pantry does not have a window display for the products or food they are selling. The window display of the Little Pantry is a home dining area. They want to stress out a comfortable feeling like in the house. Through their design they try to attract people to go in to explore more about their restaurant.

Figure 3.6.1 Window Display of Little Pantry

Figure 3.6.2 Window Display view from inside

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3.7

ENTRANCE Little Pantry has two entrance main entrance and back or side entrance. Main entrance is enter from inside the IOI Mall and back or side entrance is enter from outside near the parking lots. The main entrance of Little Pantry is wide which welcoming people to go in and also because of the design, it attracts people. It is also easy to find and easy to recognize since the design is so different with other restaurant in IOI Mall. The main entrance has a semicircular shape on top.
Figure 3.7.1 Main entrance

The other entrance is the side entrance that is people can go in from outside near the parking lots. The side entrance is also wide and also interesting, you can see the design looks like a garden that really match with the place (outside and garden). The signage is put at above so people from outside can be easier to see the name. From the entrance we can see the design inside that also attract people to go in. This part is not as girly and femininity as the front part so it attract not only women but also men. The color using is white color and green as an accent color. White color almost applied on everywhere from furniture, ceiling, and the wall. The green color is just applied on some part of wall for decorative grass wall
Figure 3.7.2 Side entrance

creating garden feelings.

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3.8

CONSUMER CIRCULATION PATTERNS There is a walkway from the entrance to the display area and to the side entrance. This walkway is easier for costumer to go to the display area and also to the side entrance or outside parking lot. The walkway fits for two persons to walk in. The walkway to display area is quite big to avoid bottleneck when people want to see the display and for the people want to go outside the parking lots.

Figure 3.8.1 Walkway from entrance

Figure 3.8.2 Walkway going to display area and rear side

3.9

PLANNING The more comfortable furniture is situated at the middle of the restaurant. It is easier for people coming from main entrance and side entrance when they want to sit on more comfortable furniture since the other chairs are made of wooden, just this furniture has cushion on top to make it more comfortable.
Figure 3.9.1 Cushion furniture

If people want to have more silent place and more privacy there is a room that is provided. It is at the back of the window display. The room just have around 4-5 tables. 2 tables are four seats, 1 table are 3 seats, and other is for two seats table. room also have another room that near the kitchen bar. Beside this room there is another room that provided for fourteen seats. It is a VIP room. This room gives feeling really like you are at home. 9|Page

Figure 3.9.2 Four seats table

Figure 3.9.3 Three seats, four seats, two seats tables

Figure 3.9.4 VIP room

3.10

DISPLAY AREAS The picture beside shows the display area of Little Pantry. The display is just displaying the desserts. It is at corner near the side entrance because normally people whom sitting at back part (near the side entrance) are just drinking some tea, coffee and eating some dessert and chat chatting so it is suitable to put the display area here. 10 | P a g e
Figure 3.10.1 Display Cabinet

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SERVICE AREAS The front counter for customer service is put at the front of the store to welcoming the customer and to serve them faster. The preparation for drinks and display are combining together with the cash desk at the corner near the side entrance. In front of it, there is a computer to put the costumers orders.

Figure 3.11.1 Front Desk

Figure 3.11.2 Drinks station

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LIGHTING The lighting is using artificial lighting. In the middle they are using indirect lighting and hanging lighting emphasizes the area is more special and interesting since the furniture of this area also different and more comfortable than the others. At the decorative windows wall (figure 3.12.2) also have indirect lighting with a low intensity. Others place just using downlight and some decorative standing lamps. It has many lights that create the place so bright and eye catching from outside

Figure 3.12.2 Hanging Lighting and indirect lighting at the decorative windows wall Figure 3.12.1 Indirect lighting

Figure 3.12.3 Downlight

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CRITICAL APPRAISAL
The Little Pantry restaurant is good on aspects of design, materials selection and colour chosen. The concept is really applied well in their design but there is one weakness of the store. It has too many artificial lighting that will wasteful energy and electricity consumption also electricity billing. It does not have to have so many lights since it is not using for working or studying. It just uses for eating. If it is too bright, it will be not really comfortable to eat. It is better to reduce the electricity consumption since can help to prevent the global warming that is our world big problem. It also can create a more relax nuance for people to eating and also low cost electricity billing that make more profits.

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CONCLUSION
The Little Pantry is successful to represent his design concept, the European Home concept on the store. Many people are attracted with his design so they go in to the store especially it attractive to ladies since the main color are white and pink. So the design of the store is really helpful to achieved more costumer to go in and more profits. Eventhough it is not the first or the only European Home Concept restaurant in Malaysia but Little Pantry is the only one European Home Concept restaurant in IOI Mall. It is another reason why the store can be success. So site analysis is also one of the important element that needs to consider for being a successful store.

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RECOMMENDATION
I have some recommendation for Little Pantry that I hope can help the store to become more and more better. My recommendation is to reduce the electricity consumption and to use low intensity of the light and eco friendly lamps so it would not be so much brightness and will bring more relax, more comfortable environment to people whom eating at Little Pantry.

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