Executive Summary

I. Company Oh My Gulay (OMG) Products is a company that suites to produce processed frozen goods using vegetables as a replacement for meat. This company is the first of its kind since this firm seeks to meet the satisfaction of customers without compromising the health benefits that they could get. The initial plan of this company is to alter the ingredients of some of the frozen goods commonly patronized by the market by replacing its meat contents with the chosen fresh vegetables substitutes. The goal of this company is to make an equally delicious frozen products, but with more healthful value to offer the market. II. Products OMG will be concerned on the production of processed meat products with chosen vegetables as main actual components. The products provided by this firm will be beneficial to the market since this will provide the nutrients found on the vegetables without compromising the taste and the appetizing appeal. Thus, OMG products will be enjoyable for the market without thinking of the health risks that could be acquired from eating too much meat fats and oils. Also, since these products will no longer use meat, the price will definitely cost less than those frozen meat products. III. Market Analysis The company will focus its breadth on the market perimeter of the town proper of City of Sta. Rosa, Laguna. Since nowadays, everything is instant, the company focused on the identification of the market share of frozen meat products. The firm identified a strong market, the frozen goods dealers. As fast phasing life continuously rise, easily made products will be more in demand. As more health awareness ascends, more healthful products will be sought by the market. IV. Strategy and Implementation To meet the goal, investment for the research of healthful vegetables that could be used in food processing will take place. Necessary food preparation will also be considered depending on the type of vegetable innovation in each specific frozen good. Effective marketing research will be practiced to know if the product will be applicable in the market. Operative advertising will be embraced to penetrate the frozen meat products industry. V. Financial Plan Ate kaw na bahala dito, basta ibigay mo sakin ung mga kita tapos ilang percent ang return every quarter or month, basta un na un,

Company

I. Company and Industry Oh My Gulay (OMG) Products is located at (address ni rea). This is a backyard company that manufactures processed frozen meat products, such as longganisa and burger patties, using vegetables, like banana heart and heart of palm, as meat substitutes. After having inspected by the city government, barangay government and the city health office, this business is classified under food manufacturing industry. II. Legal Entity and Ownership Oh My Gulay Products is owned by G-P Corporation that was organized in Laguna, Philippines. The Companys principal owners are Rea Carpena, Dan Gonzales, Aime Servidad, Luigi Sandoval, Lea Jacosalem, Abegail Olegario, Sara Oesmer, Jiwel Luna and Roseanne Acua, who hold equal shares of ownership in the company. III. Company History to Date This company is a new business that will create vegetable innovated processed frozen meat products providing the same satisfaction as what the market currently offers but with definitely more healthful benefits. The companys owners and founders combined their acquired learning specifically on health sciences, industrial marketing, industrial finance and risk and investment in putting up this company. After recognizing the continuous rising demand of healthy and delicious pre-processed goods, the owners therefore decided to create Oh My Gulay (OMG) Products.

IV. Facilities Since this company is home based, the business is currently operating on a residence near the market area of the city. The business requires a specific floor area of (specific floor area) sq. ft. facility to accommodate the kitchen where the product will be prepared, storage area where finished goods will be stored and delivery area where receiving and dispatching of orders will take place.

Products

I. Description Oh My Gulay (OMG) Products will create processed frozen meat products that would cater the needs of the fast changing industrialized life. A certain vegetable will be chosen as a meat substitute for distinct processed frozen goods, e.g. banana heart for longganisa and palm heart for burger patty. The vegetables that will be used were critically examined to consider its healthful benefits and its physical composition for it to properly complement the particular processed food to be produced. Much watery vegetables will not be prioritized since it will give the product a mushy look and it will not be appetizingly appealing. The chosen vegetable will then be ground evenly to hide its distinct appearance in the food. For longganisa, the ground banana heart will be mixed with the all-natural seasonings and beef contender, beef like mixture, before it is packaged on the pork intestine. For burger patty, the ground palm heart will be mixed with the all-natural seasonings and beef contender, beef like mixture, and will be gently pressed to achieve that flat appearance. The finished products will be inspected if the desired appearance, smell and firmness are achieved. The longganisas will be packed and sealed in plastics while the burger patties will be put and sealed inside small plastic containers. II. Benefits Health benefits of Banana Heart Longganisa Treats kidney failure Associated in the reduction on risks of colorectal cancer, breast cancer and renal cell carcinoma Contains Vitamins B6, C and potassium Banana heart aids in menstrual disorders and excessive bleeding and increases progesterone hormone. Beneficial in the treatment of anemia and boosts production of hemoglobin Rich in pectin that normalizes colonic functions in large intestines for proper bowel movement

Health benefits of Palm Heart Burger Patties Contains calories with no cholesterol Contains sodium, potassium, fat, carbohydrates and dietary fibres, protein, riboflavin, calcium, iron, foliate, magnesium, manganese, phosphorus and zinc Aids digestion

Stabilizes blood sugar.

III. Competition The competitors of OMG are the manufacturers of processed frozen meat products. There are far too many competitors to list specifically. To the competitors advantage, they have an established customer base. Further, many processed meat manufacturers are already established in the minds of the consumers. However, the vast majority of the competitors are not taking full advantage of current technology. The healthful benefits are not really considered since health-giving substances are not transported to the consumers. IV. Development As this company grows, the owners plan to expand their facility and create additional product lines such as, hotdogs, nuggets, bologna and the like. At that point, OMG will be able to offer the market more product varieties offering same benefits. In addition, OMG will still be on the lead of producing health preserving processed foods with the aid of newest technologies as needed and can be afforded. OMG will also continue its dedication to research and improvements of more efficient food processing and packaging.

Marketing Analysis

I.

Market Size

The market area of the City of Sta. Rosa, Laguna has an over 50 processed meat retailers that could get their supplies from over 20 leading frozen product manufacturers in the city of Sta. Rosa. To capture a portion of those retailers, Oh My Gulay Products will utilize a targeted market approach to pursue specific, definable market segments. II. Target Customer After extensive research, the owners decided to initially pursue market segments in the retailers of processed meat products and individual consumers as per needed. This two are very distinct markets with aligned needs. These dealers purchasing decisions are driven primarily by price while the individual consumers purchasing decisions are primarily driven by the quantity. III. Trends The City of Sta. Rosa is the rising lion city of the south and many innovations and technologies are rising in the said city. Processed food selling has been a very big part of the daily living in the market area of Sta. Rosa and the sales are just swallowed by the commercially renowned food manufacturers. By specializing in the innovation of processed meat products, Oh My Gulay Products will establish its niche in the market. Their research indicates that it is the right time to introduce health awareness on the products since lifestyle diseases are now being common. IV. SWOT Analysis Strengths Offers innovated products Provides healthful benefits Cheaper than those offered in the market Concerned on the nutritional well-being of consumers

Weaknesses No company history Small initial customer based New staff Lack of new leverage with new relationships

Opportunities First to provide such products Bringing new thinking to the market Developing new reputation Hiring new talent

Threats Rising of new competitors Retaining key staff members Market demand fluctuations Challenges in building a talented staff

Strategy and Implementation

I. Marketing Strategy Oh My Gulay Products recognizes the critical importance of marketing. The company will require a properly designed and executed marketing plan to ensure market penetration and business success. Until hiring an in-house sales and marketing team, the owners will work amongst themselves. In addition to conveying to the potential customers the health benefits, exceptional quality, unparalleled customer service and competitive pricing offered by Oh My Gulay Product, the company will be positioned as future-minded and a leader in the integration of innovative nutritious advantages into the processed meat industry. The marketing plan will include an initial publicity campaign that introduces the product in the market. Launching a comprehensive product campaign in the market by having free tastes and posters will take place. The other component of the marketing plan will be to attend health awareness symposiums and seminars which will require food showcasing, marketing materials such as brochures and other promotional items. To increase local awareness, the company will participate in outreach programs such as feeding for the poor and feeding program on different public schools will also be encompassed to promote the health and economic benefits of the products. II. Sales Strategy Oh My Gulay Products will build a sales force focused in securing commitments shirt and long term. The sales team will be motivated by performance based bonuses. Under the direction of the management, there will be employment an outside sales staff as well as an inside sales staff, which will be crossed trained to handle customer orders. The outside sales staff will focus primarily on the bond strengthening with the targeted retailers. III. Operations The companys facilitys space will be divided in proportion to the needs and will include product development, manufacturing area, inventory storage and administrative offices. Each are will be staffed with trained employees. The administrative offices will include space for executive, marketing and sales, accounting, information technology, security, maintenance, and human resources departments.