In-Vehicle Telematics: Current & Future Directions

Presented By:
Phil Magney co-founder, president Telematics Research Group, Inc. ITS Minnesota Fall Industry Forum October 26, 2004 Minneapolis, MN

Telematics Research Group, Inc. Minnetonka Minnesota - USA www.telematicsresearch.com

Telematics Research Group Europe, GmbH Stuttgart - Germany www.telematicsresearch.de

TRGs Presentation Agenda

1. Opening Remarks 2. Telematics Global Markets 3. Telematics Perspectives 4. Telematics Product Segmentation 5. The Telematics Hardware Portfolio 6. Telematics, Driver Assist, Active Safety

Telematics Gains Traction!

OnStar to double output via GM vehicles OnStar Introduces Advanced ACN (ACCN) Bluetooth Hands-Free Calling emerging rapidly Saab introduces phone workload manager Honda/Acura debut dynamic traffic solutions EU initiatives to standardize E-Call telematics Telematics being used for ITS applications

#
25

Telematics Availability: Brands

20

15

10 5

USA W. Europe Japan

0 2000 2001 2002 2003 2004

Source: TRG telematics database

#
120 100 80 60 40 20 0

Telematics Availability: Models

USA W. Europe Japan

2001

2002

2003

2004

Source: TRG telematics database

%
70 60 50 40 30 20 10 0

Telematics System Attach Rate

USA W. Europe Japan

2002

2004

2007

2010

Telematics: Industry Perspective

Telematics is about enabling vehicles for wireless services...

Telematics: OEM Perspective

In-vehicle electronics for information, entertainment, safety, and productivity

The automotive industry is putting more resources into the interior of the car!

Automotive Telematics Landscape

2-way Communications Capabilities Embedded Telematics HFI/Mobile Device Integration Bluetooth Phone Docking Station SIM Access Embedded Phone Safety/security Monitored by Service provider Multifunction Telematics Multifunction HU Voice & Data Srvs Digital Entertainment.

Smart Mobile Devices GPS-enabled Phones and PDAs

Not interfaced w/auto Portable Devices PDAs Portable GPS Media Players No 2-way Communications Entertainment AM/FM/RDS CD/DVD Satellite Radio

Interfaced w/auto data bus Car Navigation GPS Navigation

Current Telematics Embedded Basic Telematics

Current Functions Embedded hardware Emergency services Automatic Collision (ACN) Concierge services Voice portals OEM line-fitted solutions

Emerging Trends Shared wireless profiles Off-Board navigation Unbundled Services Pay-per-use Limited aftermarket solutions

Mobile Device Integration Mobile Phone

Functions and Features In-vehicle phone solutions Docking, Bluetooth, SIM HFI Voice Recognition

Emerging Trends Increased functions (i.e. mail) Voice and data (i.e. audio) LBS (i.e. off-board navi) Rapid Take-up rates OEM and aftermarket solutions

Multifunction Telematics

Functions and Features Navigation & audio-based systems Multiple wireless sources Audio, phone, navigation applications Voice and data services OEM line-fitted solutions Aftermarket solutions

Emerging Trends Off-board services Multiple media formats Digital entertainment options Multiple wireless channels Embedded functions Bluetooth

Personal Telematics Smart Mobile Devices

Characteristics Available on smartphones Go-everywhere Telematics Off-board services Low-cost solutions Voice-based interface Aftermarket solutions

The New Telematics Hardware Portfolio

Multifunction Headunit
Audio, Navi, Phone

Voice recognition HMI controllers Steering wheel controllers

User Interfaces

Vehicle Multimedia Network

Wireless Interfaces
Cell Phone, Bluetooth GPS, satellite Broadband wireless

Branded Audio/Video
digital entertainment front/rear seat

Driver Assist Technologies (park assist, adaptive cruise, blind spot detection, etc.)

Active Safety Systems (pre-crash safety, lane departure warning,)

The Digital Car

Intelligent Vehicles Functions Advanced sensor/computer systems Driver assist & active safety functions Summary Embedded auto electronics need telematics technology for future functionality

X-by-Wire or Drive-by-Wire Electronics replace mechanics-hydraulics Steer-, brake-, throttle- & suspension-by-wire

Diagnostics Software & Systems ROM/MPU-based system and inter-system diagnostics Self-test, on-board, off-board, remote diagnostics & crash EDR

Chassis & Body Control Control of mechanical/electrical/hydraulic systems: brakes, suspension, steering, interior ABS, ESP, power steering, AC, wipers, windows, seat, mirrors, air bags, ACN, tire pressure

Engine & Power-Train Control Control of mechanical/electrical/hydraulic systems: Engine, transmission and their subsystems Spark ignition, electronic/direct fuel injection, control, transmission control, electronic valve control

1980

1990

2000

2010

Bridging Telematics with the Digital Car

Telematics Services

Personalization

Driver Assist

Digital Entertainment

Future Telematics Concept Telematics

Future Telematics Concept Telematics

Trends In-vehicle computing concepts Driver/passenger control of devices Rear seat entertainment Rear seat computing Rear seat printing!

Telematics -- Summary
Hands free interfaces becoming increasingly important for operation of wireless services and other functions within the auto Consumer become increasingly dependant on wireless communication for content and access to services (voice, data, entertainment, safety) Auto electronics systems will need 2-way communication for software upgrades, remote diagnostics and other functions ITS (Intelligent Transportation Systems) applications will need 2-way communication for tracking and incident data Proliferation of mobile devices used within the auto increases (phone, PDA, iPOD, laptop) The value proposition of services improves as more options become available some specifically designed for mobile devices (i.e. ViaMoto) Conclusion: Telematics technology & application deployment will be widespread by 2010

TRG Contacts

Telematics Research Group, Inc. Minnetonka Minnesota - USA www.telematicsresearch.com Phil Magney, President Telematics Research Group Europe, GmbH Stuttgart - Germany www.telematicsresearch.de Karsten Fels, Managing Director