FACULTY OF SOCIAL SCIENCES DEPARTMENT OF STATISTICS

REPORT ON PRODUCT MARKETING DST 221: STATISTICAL MODELING

NAME: BAITSHEPHI RAMODISE ID NUMBER: 201003619

SUMMARY

TABLE OF CONTENTS

INTRODUCTION

CONCLUSIONS AND RECOMMENDATIONS

REPORT NO.1 TASKS: PART A OBJECTIVES: To obtain various graphs and descriptive summary statistics on the price per 100 ml based on Product gender (male versus female) Type of fragrance(perfume and cologne) Intensity(strong, medium and mild) Table 1: descriptive summary statistics on the price per 100 ml based on product gender (male versus female)

Descriptive summary statistics

Mean Standard error Standard deviation N Confidence level (95%)

female
69.03 5.4969 43.9755 64 10.9847

male
56.27 5.0998 26.0039 26 10.5032

Figure 1: mean price per 100 ml based on product gender (male versus female)

mean price per 100 ml based on product gender

80 70 price per 100 ml 60 50 40 30 20 10 0 female gender male

Figure 2: Price per 100 ml based on product female

160 140

price per 100 ml based on product female

price per 100 ml

120 100 80 60 40 20 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89

female

Figure 3: Price per 100 ml based on product male

price per 100 ml based on product male

100 90 80 70 60 50 40 30 20 10 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89

price per 100 ml

male

Table 2: descriptive summary statistics on the price per 100 ml based on type of fragrance (perfume and cologne)

Descriptive summary statistics Mean Standard error Standard deviation n Confidence level (95%)

perfume 93.5 5.4871 35.5605 42 11.0814

Cologne 40.7 3.4897 24.1775 48 7.0204

Figure 4: mean price per 100 ml based on type of fragrance (perfume and cologne)

mean price per 100 ml based on type of fragrance(male versus female)

100 80 price per 100 ml 60 40 20 0 perfume fragrance cologne

mean price per 100 ml based on type of fragrance(perfume and cologne)

perfume 30%

cologne

70%

Table 3: descriptive summary statistics on the price per 100 ml based on intensity (strong, medium and mild)

Descriptive summary statistics Mean Standard error Standard deviation n Confidence level (95%)

strong 71.14 9.8000 45.9661 22 20.3802

medium 63.48 6.0059 39.8383 44 12.1120

Mild 63.46 7.1419 34.9882 24 14.7742

Figure 5: mean price per 100 ml based on intensity

mean price per 100 ml based on intensity(strong,medium and mild) mean price per 100 ml
72 70 68 66 64 62 60 58 strong medium mild

intensity

Figure 6: mean price per 100 ml based on intensity

mean price per 100 ml based on intensity(strong,medium and intensity

32%

36%

Strong medium mild

32%

TASK: PART B

OBJECTIVES:

To determine if there is evidence that the average price of female fragrances is different from $120. Determine if there is evidence that the price of perfume is greater than $100 Determine if there is evidence of a difference in the mean cost of mens fragrances versus womens fragrances Determine if there is evidence of difference in the mean cost of females perfumes based on whether the intensity is either strong or medium and mild Determine whether there is evidence of difference in the mean cost of fragrances based on the origin of the product a) Setting the hypotheses to determine if there is evidence that the average price of female fragrances is different from $120: Null hypothesis; H : =120
0

Alternative hypothesis;H1: 120 Where refers to the mean price of female fragrances both in null and alternative hypothesis. Null hypothesis means that the mean price of female fragrances is equal to $120 while the alternative hypothesis means that the mean price of female fragrances is different from $120 Computing test statistic: t

x1 x 2 s2 s2 n1 n2

s2

2 n1 1s1 n 2 1s2 2 n 1 n 2 2

with

n1 n 2 2

d.
ANOVA Price Sum of Squares Between Groups Within Groups Total 416.882 32361.618 32778.500 df 2 31 33 Mean Square 208.441 1043.923 F .200 Sig. .820

e.
ANOVA Price Sum of Squares Between Groups Within Groups Total 115154.375 26593.947 141748.322 df 2 87 89 Mean Square 57577.188 305.678 F 188.359 Sig. .000

REPORT NO.2

Monthly Salary versus job evaluation points

6000 5000

monthly salary

4000 3000 2000 1000 0 0 100 200 300 400 500 600 700 800 900

job evaluation points

Monthly Salary versus sex plot

6000 5000

monthly salary

4000 3000 2000 1000 0 0 0.2 0.4 0.6 0.8 1 1.2

sex

Monthly Salary versus years at company plot

6000 5000 4000 3000 2000 1000 0 0 5

monthly salary

years at company

10

15

20

25

30

Monthly Salary versus years in present job

6000 5000

monthly salary

4000 3000 2000 1000 0 0 5 10 15 20 25

years in present job

Monthly Salary versus performance rating

6000 5000

monthly salary

4000 3000 2000 1000 0 0 1 2 3 4 5 6

performance rating

b)
NO.OF X'S 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 NO.OF PARAMETER S 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 TERMS IN MODEL X1 X2 X3 X4 X5 X1,X2 X1,X3 X1,X4 X1,X5 X2,X3 X2,X4 X2,X5 X3,X4 X3,X5 X4,X5 X1,X2,X3 X1,X2,X4 X1,X3,X4 X1,X2,X5 X1,X3,X5 X1,X4,X5 X2,X3,X4 X2,X3,X5 X2,X4,X5 ADJUSTED R2 R
2

0.743 0.06 0.288 0.297 0.026 0.784 0.818 0.79 0.752 0.294 0.298 0.064 0.322 0.288 0.297 0.833 0.805 0.818 0.784 0.818 0.791 0.323 0.296 0.299

0.743 0.027 0.263 0.273 -0.008 0.769 0.805 0.775 0.735 0.244 0.247 -0.003 0.273 0.237 0.247 0.815 0.784 0.798 0.76 0.798 0.767 0.248 0.218 0.221

RESIDUAL MEAN SQUARE 325442.701 1188636.627 900610.778 888843.86 1231299.509 282790.531 238457.029 275070.789 324251.077 923940.512 919577.57 1225210.211 888150.546 932666.048 919894.756 226320.73 264398.911 247287.986 292848.757 247007.525 284229.671 919533.012 955994.882 952102.769

3 4 4 4 4 4 5

3 4 4 4 4 4 5

X3,X4,X5 X1,X2,X3.X4 X1,X2,X3,X5 X1,X2,X4,X5 X1,X3,X4,X5 X2,X3,X4,X5 X1,X2,X3,X4,X5

0.323 0.835 0.834 0.805 0.818 0.325 0.836

0.248 0.809 0.809 0.775 0.79 0.221 0.803

919345.476 232849.794 233740.267 274373.351 256495.072 951551.734 241016.907

coefficient of determination versus number of parameters plot 0.9 0.8 coefficient of determination 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 0 1 2 3 4 5 6 number of parameters

residual mean square versus number of parameters plot

1400000 1200000 residual mean square 1000000 800000 600000 400000 200000 0 0 1 2 3 number of parameters 4 5 6

Coefficients Unstandardized Coefficients

Standardized Coefficients

95.0% Confidence Interval for B Upper

Model (Constant) Job Evaluation Points Sex Years at Company Years in Present Job Performance Rating

B -1293.566 7.155 336.582 46.061 -16.369 29.514

Std. Error 540.139 .812 205.996 21.480 35.300 85.569

Beta

t -2.395

Sig. .024 .000 .115 .042 .647 .733

Lower Bound -2406.003 5.483 -87.674 1.822 -89.069 -146.720

Bound -181.129 8.828 760.838 90.299 56.332 205.747

.788 .154 .304 -.071 .031

8.812 1.634 2.144 -.464 .345

a. Dependent Variable: Monthly Salary

GENERAL DISCUSSION

REFERENCES