message dentreprise

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Financial communication
ESDES - MSc FIM - 2012

Financial communication
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Pedagogical goals Agenda Evaluation Contacts & supports Bibliography

ESDES 2012 - Financial Communication - Session 1

Pedagogical goals
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1.

Understand the relationship between financial information and stock valuation Understand the relationship between financial communication, corporate valuation and corporate strategy Identify the players of the Stock Market ecosystem and understand their expectations Master the main regulatory principles Know the main supports and tools used by financial communication

2.

3.

4. 5.

ESDES 2012 - Financial Communication - Session 1

Agenda
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Date
10 sept. 14:00 -17:00

Title
General introduction

Issues

Definition Financial communication & valuation Ecosystem Regulatory framework Analysts relations & corporate MKT Business and business model Global environment, sector and market cap. How to manage market operations Regulatory framework for communication How to balance reglation & strategy Equity communication vs debt communication Relationship with financial partners The Financial communication team Interactions among the company Interactions with shareholders / Board

11 sept. 10:00 -13:00

Communicating for a good valuation

08 oct. 14:00 -17:00 09 oct. 14:00 -17:00 11 oct. 14:00 -17:00

Market operations

Financial issues

Operations

ESDES 2012 - Financial Communication - Session 1

Evaluation
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You will be evaluated on 3 criteria

1. Presence to the courses (20%) 2.Oral group presentation (40%) 3.Multiple-choice questionnaire (40%)

Oral presentation (groups of 3):

\ Based on a set of press articles (Peugeot) \ Prepare and present an analysis of:
what kind of issues are raised by the media ? how does this relates to financial communication issues ? what has been Peugeot strategy in this case? what could be the rationale and constraints for such a communication strategy ?

Multiple-choice questionnaire:
\ at the end of the last session (11/10) \ approx. 50 questions / 45 mn \ individual

\ 2 groups per session / 8, 9 & 11 October \ Presentations are part of the course, as an
introduction to the issues studied
15 mn max. 10 slides max. / 5 pages max.

\ Logistical constraints

ESDES 2012 - Financial Communication - Session 1

Contact & supports

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You can contact me via e-mail celine.bouquerel@neuf.fr

Course supports will be transferred to ESDES Alternatively, they will be available for download on Scribd: www.scribd.com / messagedentreprise

ESDES 2012 - Financial Communication - Session 1

Bibliography
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Cadre et pratiques de la communication financire Ouvrage collectif, Observatoire de la Communication Financire - 2010 Lexique de la communication financire Ouvrage collectif, Observatoire de la Communication Financire - 2010 La communication financire Anne Guimard - Economica - 2001 Communication financire Jean-Christophe Vidal, Pierre Mudet Lefebvre Franis - 2011 Gouvernement dentreprise et communication financire Bernard Marois, Patrick Bompoint Economica - 2004

Gouvernance et communication financire A. mourot, Y. Brissy, D.Guigou Ed. dorganisation - 2008 La communication financire Jean-Yves Lger - Dunod - 2010 Les cls dun parcours boursier russi Catherine Kabl - Gualino - 2003 Middlenext guides
\ la gestion de linformation privilgie et la
prvention des manquements dinitis - dc. 2011 moyennes - Mars 2011

\ LISR et le Dveveloppement Drable pour les valeurs \ Code de gouvernement des entreprises pour les
valeurs moyennes et petites - dc. 2009

\ Socits cotes : comment organiser linformation

financire sur votre site Internet ? nov. 2008

ESDES 2012 - Financial Communication - Session 1