A Project Study Report On Training Undertaken at Reliance Mutual Fund RELIANCE PVT.

LT Titled FUTURE OF MUTUAL FUND Submitted in partial fulfillment for the Award of degree of Bachelor of Business Administration (2008- 2011) ST.WILFREDS P.G. COLLEGE,JAIPUR Submitted to: Submitted by Yogesh kumar agrawal BBA Part 3 Dr

PREFACE

The successful completion of this project was a unique experience for me because by visiting many place and interacting various person ,I achieved a better knowledge about sales . The experience which I gained by doing this project was essential at this turning point of my carrer this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic Reliance mutual Fund

ACKNOWLEDGEMENT

I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project ,through their direct indirect cooperation .

First of all I would like to express my thanks to Mr. Devesh Pareek cluster head of Reliance mutual fund Limited, jaipur for permitting me to do the training at his concern. There are a few things that come in the life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My summer training is one of the events which will be ever green in my life. As I have been placed in reliance mutual fund Limited ,at Jaipur. I shared the real marketing skills and knowledge from their experienced, enthusiastic and cordial executives, without whom I would have not been able to achieve my aim. I thank my respected faculties ,dear friend & colleagues ,who help me in every possible ways , support me and encouraged me to explore new dimensions.

Executive Summary
The project deals with understanding of mutual fund and analysis. During my project, I got the opportunity to understand the concept, various AMC (Asset management company) issuing various Mutual Fund according to the needs of the investors. During my project, I came to know important regulations of SEBI for mutual fund operations. Project deals with an analysis of RELIANCE Mutual Funds various schemes in which I tried to came out with a result which is best, for that purpose I conducted a market research. During the project I suggested the investors how to invest and in which fund they should invest. During the project, I made an endeavor to understand the awareness of mutual funds among the various classes of investors. The data collected mainly through fact sheets of funds, broachers, and questionnaire and also from various sites of Reliance mutual funds etc. the data analyzed and recommendation is given on the basis of the conclusions.

CONTENTS
1...INTRODUCTION TO THE INDUSTRY 2...INTRODUCTION TO THE ORGANIZATION 3.. .RESEARCH METHDOLOGY TITLE OF THE STUDY DURATION OF THE PROJECT OBJECTIVE OF STUDY TYPE OF RESEARCH SAMPLE SIZE AND METHOD OF SELECTING SAMPLE SCOPE OF STUDY LIMITATION OF STUDY 4. FACTS AND FINDINGS 5. ANALYSIS AND INTERPRETATION 6. SWOT 7. CONCLUSION 8. RECOMMENDATION AND SUGGESTIONS 9. APPENDIX 10. BIBLIOGRAPHY

1...INTRODUCTION TO THE INDUSTRY;

There are a lot of investment avenues available today in the financial market for an investor with an invest able surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the risk is high and the returns are also proportionately high. The recent trends in the Stock Market have shown that an average retail investor always lost with periodic bearish tends. People began opting for portfolio managers with expertise in stock markets who would invest on their behalf. Thus we had wealth management services provided by many institutions. However they proved too costly for a small investor. These investors have found a good shelter with the mutual funds. Like most developed and developing countries the mutual fund cult has been catching on in India. The reasons for this interesting occurrence are: 1. Mutual funds make it easy and less costly for investors to satisfy their need for capital growth, income and/or income preservation. 2. Mutual fund brings the benefits of diversification and money management to the individual investor, providing a Opportunity for financial success that was once available only to a select few. Mutual funds made an opening in India in 1963 under the enactment f Unit Trust of India (UTI), which came out with is debut scheme named US-64, an open ended scheme n, which is operating till date. Up to 1986- 87 it had launched 20 schemes; mobilizing net resources amounting to Rs. 4564 crores for these 23 long years up to 1987 UTI enjoyed complete monopoly of the unit trust business in India. It remained one and the only mutual fund in India. It was in 1986 that the government of India amended banking regulation act and allowed commercial banks in public sector to set up mutual funds. This lead to promotion of SBI-MUTUAL FUND bySt ate Bank Of India (SBI) in July 1987 followed by

Canara Bank Indian bank Bank of India Bank of Baroda Punjab National bank The government of India further granted permission to Insurance Corporation to public sector to float mutual funds. The following were the corporations, Life Insurance Corporation General Insurance of Corporation This was the picture till 1991, but when in 1991 the government of India followed a policy of liberalization, privatization, and globalization it opened the gates to private sector to launch mutual funds. The History of Indian mutual fund industry can be broadly classified in to The four phases: Phase 1 July 1964 to November 1987 Phase 1 November 1987- October 1993 Phase 3--- October 1993- February 2003 Phase 4-- since February 2003

Phase 1--- MONOPOLY OF UTI

This period was marked by the operations of a single institution, UTI, which prepared ground for the future mutual fund industry. The first decade of UTIs operations was the formative period. The first and still more popular product launched by UTI was US-64. Due to immense popularity of unit 64, UTI launched a reinvestment plan in 1966-67. Another popular scheme, Unit Linked Insurance Plan (ULIP), was launched in 1971. By the end of June 1974 there were

six lakhs unit holders with UTI .the unit capital totalled Rs.152 crore and investible funds Rs.172 crore.

The second phase of operations (1974-84) was one of the consolidation and expansion. In this period UTI was delinked from RBI .The period was marked by the introduction of open ended growth funds. Six new schemes were introduced during 1981-84. by the end ofJune 84 the investible funds crossed Rs. 1000 crore and unit holders numbered to 17 lakhs. During 1984-87, innovative and widely accepted schemes such as Childrens Gift Growth Fund, Master share were launched. The first Indian off shore fund, India Fund was launched in august 1986. Towards the end of 1980s, winds of change had started blowing in the Indian economy. UTI was one of the few organizations to prepare fully to face the emerging challenges. In the following years it launched all round diversification programmes through backward and forward integration in order to retain its position as the undisputed market leader

Phase 2 PUBLIC SECTOR COMPETITION

This period was marked by the entry of non- UTI public sector mutual funds in the market, bringing in competition. With the opening up of the economy many public sector financial institution established mutual funds in India. However, the mutual fund industry remained the exclusive domain of the public sector in this period. The first non-UTI mutual fund (SBI mutual fund) was launched by the State Bank of India in 1987,this was followed by Canbank mutual fund scheme (launched in December 1987),LIC mutual fund scheme (launched in June 1989) and Indian bank mutual fund scheme (launched in January 1990). The entry of the public sector mutual funds created waves in the market and attracted small investors. The cumulative mobilization of resources went up from Rs.4500 crores in 1987 (mobilized by UTI alone.) toRs.19000 crore in 1990 (mobilized collectively by UTI, SBI mutual fund, CANBANK mutual fund, LIC mutual fund, and Ind Bank mutual fund). With the entry of three more mutual funds in the market namely, Bank of India mutual fund, GIC mutual fund , PNB mutual fund ,collection increased to Rs.37,480 crore (1991-92)

indicating a 96% increase in between 1989-90 and 91-92. However UTI continued to be the dominantly player in the market, though its share declined marginally from 87.9 % in 1988-89 to 84% in 1991-92. The years 1992-93 and 93-94 saw a decline in collections by the public sector mutual funds. The total collection declined from the 2500 crore to 1960 crore in 92-93. There were two reasons for the fall in the collection. First, SEBI had prohibited mutual funds from any scheme with an assured return. Second according to mutual fund regulations, 1993, Indian mutual funds were to form Asset Management Company (AMC) pending which they could not launch any scheme Before 1989 there were no regulatory guidelines for the mutual fund industry in India. The first such guidelines for setting up and regulating mutual funds were issued by Reserve Bank Of India but they were applicable to mutual funds floated by banks. Then the guidelines were issued by the government of India in 1990 covering all mutual funds and making them mandatory for all the mutual funds to be registered with SEBI. These guidelines also set the norms for registration, management, investment objectives, disclosure, pricing and valuation of securities, and so on. These guidelines were revised and Security and Exchange Board of India (SEBI) regulations 1993 came in to effect on the 20th Jan 1993, rules for formulation, administration, and management of mutual funds in India were clearly laid down. The regulation made the formulation of AMC and listing of the closed ended schemes compulsory. With view to protect the investors right disclosure, norm was also tightened. Another significant development during this period was the opening up of the mutual funds market to the private sector.

PHASE 3-EMEREGENCE OF COMPETITATIVE MARKET .

A new era in mutual fund industry began with the entry of private sector funds in 1993, posing a serious competition to the existing public sector funds. The new private sector funds have distinctive operational advantages. They are Most of them are jointly floated by Indian organization along with experienced foreign asset management companies, facilitating access the latest technology and foreign fund management strategies. Private sector funds are able to attract the best managerial talents from the public sector. Starting of the mutual funds has been easier for them because infrastructural inputs created by the public sector mutual funds were already available. The first private sector mutual fund to launch a scheme was the Madras based Kothari Pioneer Mutual fund. It launched the open ended prima fund in November 1993. During the year 93-94, five private sector mutual funds namely o o o o o Kothari Pioneer Mutual Fund ICICI Mutual fund 20th century mutual fund Morgan Stanley Mutual Fund Taurus Mutual fund

During 1994-95 six more private sector funds were launched they are o o o o o o Apple mutual fund JM mutual fund Shriram mutual fund CRB mutual fund Alliance mutual fund Birla mutual fund

Between 1993 and 1995, further regulatory measures were introduced The government of India has allowed NRIs and Overseas Corporate Bodies (OCB) to invest in UTI and other mutual funds (in both primary and secondary market). The practice of obtaining prior approval for advertising by mutual funds has been dispensed with Mutual funds are allowed to invest in money market instruments up to 25% of resources mobilized The practice of reissuing of units of closed ended schemes has been dispensed with Mutual funds are allowed to buy back their own units from the secondary marketing case they are traded at a substantial discount to NAV.

With effect from 1 December 1993 new issuers have been allowed to reserve 20% of the public issue for mutual funds.
Mutual funds have been allowed to launch income schemes with assured returns one at a time. Mutual funds have been allowed to enter in to underwriting activities to augment their resources

PHASE-4 - (SINCE 2003 FEBRUARY)

On Feb 2003, UTI was bifurcated in to 2 separate entities. One is specified undertaking of the UTI with asset under management of Rs.29, 835 crores as at the end of Jan 2003. The second is the UTI mutual funds Limited, sponsored by the State Bank of India, Bank of Baroda and Life Insurance Corporation of India. UTI is functioning under an administrator and rules framed by the government of India do not come under the purview of the Mutual fund Regulations. The Mutual Funds Limited is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI, with the setting up of a UTI mutual fund, confirming to the SEBI Mutual Fund Regulations and recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phases of consolidation and growth.

At the end of September 2004, there are 29 funds, which manage assets of Rs. 153108 crores under 421 different schemes. At the end of July 2005 the status of mutual fund industry was No of schemes amount (crores Open ended schemes 414 1, 64,998 Closed ended schemes 46 10 920

Risk factors associated with investing in mutual funds: Mutual funds and securities investments are subject to market risks and there is no assurance or guarantee that the objectives of the schemes will be achieved As with any investment in securities, the NAV of the units issued under the schemes can rise or fall depending on the factors and forces affecting capital markets. Neither the past performance of the mutual funds managed by the sponsors and their affiliates / associates nor the past performance of the sponsors, asset management companies (AMC) nor fund is necessarily indicative of the future performance of the schemes Equity Funds are open to market risk i.e. there is a possibility that the price of the stocks in which the Fund has invested may decrease. Of course, the prices may also go up, making it possible for the Fund to earn profits Debts Funds are open to two main risks - Credit Risk and Interest Rate Risk. Credit Risk refers to the possibility that the company that has issued the bond or debenture in which the Fund has invested may default on interest or on principal payments. Debt Fund managers take care of this by investing in bonds which have good credit rating

Interest Rate Risk refers to the possibility that the price of the bond in which the Fund has invested may go down because of an increase in the interest rates in the economy. In general, it is useful to remember that this is a "see-saw" relationship - a bond price (and therefore, NAV) goes up when interest rates drop and drops when interest rates rise

Types of MutualFunds Scheme in India

Wide variety of Mutual Fund Schemes exist to cater to the needs such as financial position, risk tolerance and return expectations etc. The table below gives an overview into the existing types of schemes in the Industry. By Structure Open - Ended Schemes Close - Ended Schemes Interval Schemes By Investment Objective Growth Schemes Income Schemes Balanced Schemes Money Market Schemes

Other Schemes Tax Saving Schemes Special Schemes Index Schemes Sector Specfic

Company Profile of ICICI

ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICIDirect offers 3 different online trading platforms to its customers

1. Investment Account Along with stock trading and IPO investing in BSE and NSE, Wise Investment account also provide options to invest in Mutual Funds and Bonds online. Online Mutual funds investment allows investor to invest on- line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility toinves in Government of India Bonds and ICICI Bank Tax Saving Bonds. ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and stock trading.

Reliance Money
Tax Saving funds Reliance Money: Tax-saving funds (due to their equity-oriented nature) are capable of clocking far superior returns their assured return counterparts like National Savings Certificate (NSC) and Public Provident Fund (PPF). However investors must appreciate that the risk profile of taxsaving funds tends to be proportionately higher Reliance Tax Saver (ELSS) Fund (RTSF) is the latest entrant in the tax-saving funds segment. Flagship diversified equity funds (Reliance Growth Fund and Reliance Equity Fund) from Reliance Mutual Fund have emerged as top performers in their segment across time horizons. However investors should note that these funds are managed aggressively; also they have displayed an opportunistic streak by moving fluidly across market segments (large caps, mid caps) to clock superior growth. RTSF is likely to be a similar (high risk - high return) investment proposition within the tax-saving funds segment.

SYSTEM INVESTMENT PLAN

SIP is a way of investing in Mutual Funds. It is designed for those investors who are willing to invest regularly rather than making a lump sum investment. It is just like a recurring deposit with the post office or bank where we deposit some amount every month. The difference here is that the amount is invested in a mutual fund. Mutual Fund makes investment according to their objective .They collect fund from investor and invests it. Every fund has an objective and pattern of investing. There are various kinds of mutual funds. There are equity funds and debt funds. Further equity funds can be divided into equity diversified mutual fund where funds are invested in shares of different companies , sectoral funds where investment is made in shares of some particular sector like FMCG, IT, Auto, Oil & Gas, Banking etc. Every fund has a NAV (net asset value) which is the value per unit. It is calculated as the total asset is divided by the number of outstanding units. As the value of asset changes, nav also changes.

The best way to invest in stock market is mutual fund through Systematic Investment Plan. But to get the benefit of an SIP, a long term horizon is must.

ADVANTAGES OF MUTUAL FUNDS

There are numerous benefits of investing in mutual funds and one of the key reasons for its phenomenal success in the developed markets like US and UK is the range of benefits they offer, which are unmatched by most other investment avenues. Diversification The nuclear weapon in your arsenal for your fight against Risk. It simply means that you must spread your investment across different securities (stocks, bonds, money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile, information technology etc.).

Tax Benefits
Any income distributed after March 31, 2002 will be subject to tax in the assessment of all Unit holders. However, as a measure of concession to Unit holders of open-ended equity-oriented funds, income distributions for the year ending March 31, 2003, will be taxed at a concessional rate of 10.5%.

Regulations
Securities Exchange Board of India (SEBI), the mutual funds regulator has clearly defined rules, which govern mutual funds. These rules relate to the formation, administration and management of mutual funds and also prescribe disclosure and accounting requirements. Such a high level of regulation seeks to protect the interest of investors

Affordability
A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the investment objective of the scheme. Azn investor can buy in to a portfolio of equities, which would otherwise be extremely expensive.

Features related mutual funds

Reliance was the first fund house to launch sector funds with flexibility to invest in a range of 0% to 100% in either equity or debt instruments. Mutual fund investments linked to an ATM/debit card a Reliance innovation Indias first long- short fund comes from Reliance Mutual Fund

As at 31st May 2008, more than 6.6 million people had invested in Reliance Mutual Fund;the investments comprised 16% of the countrys entire mutual fund.

COMPARATIVE STUDY OF MUTUAL FUND Company Profile of HDFC

HDFC BANK is one of the leading Depository Participant 36 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository particpant both with -National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). To make their packages more attractive, Reliance Mutual Fund created proposals called The Equity/ Growth scheme, Debt/Income Scheme, and Sector Specific Scheme. (DP) in the country with over 8

Debt/Income Scheme, and Sector Specific Scheme.

The Equity/ Growth scheme give medium to long term capital increase. The major part of the investment is on equities and they have fairly high risks. The scheme gives the investors varying options like, capital augmentation or dividend preference. The choices are not deadlocked because if you want you may change the options later on. Providing steady and regular income is one of the Debt/Income Scheme's primary goals. The Debt/Income scheme has in its portfolio government securities, corporate debentures fixed income securities, and bonds. returns on Sector Specific Scheme are dependent on the performance of the industry at which your money is invested upon.

Compared to diversified funds this is a lot more risky and you will need to really give your time on observing the market. Although RMF is gaining good ground in the financial market, remember that they are a risk taking bunch. They give higher profit because they take a lot of risks. So, if you are faint hearted, then Reliance Mutual Fund is not for you.

GROWTH OF RELIANCE MONEY THROUGH Recognition

Growth through Recognition Reliance has merited a series of awards and recognitions for excellence for businesses and operations.

Corporate Ranking and Ratings:

Reliance featured in the Fortune Global 500 list of Worlds Largest Corporations for the fourth consecutive year. Ranked 269th in 2007 having moved up 73 places from the previous year. Featured as one of the worlds Top 200 companies in terms of Profits. Among the top 25 climbers for two years in a row. Featured among top 50 companies with the biggest increase in Revenues. Ranked 26th within the refining industry Reliance is ranked 182nd in the FT Global 500 (up from previous years 284th rank). PetroFed, an apex hydrocarbon industry association, conferred the PetroFed 2007 awards in the categories of Refinery of the Year and Exploration & Production Company of the Year. Brand Reliance was conferred the Bronze Award at The Buzziest Brands Awards 2008, organized by agencyfaqs!

Institute of Economic Studies conferred the UdyogRatna award in October 2007 for contributions to theindustry.

Chemtech Foundation conferred the Hall of Fame inFebruary 2008 for sterling contributions to theindustry.

Chemtech Foundation conferred the OutstandingAchievement - Oil Refining for work at the JamnagarManufacturing Division.

Petroleum Federation of India conferred the Refinery ofthe Year Award - 2007 to Jamnagar ManufacturingDivision

The Plastics Export Promotion Council PLEXCOUNCIL Export Award in the category ofPlastic Polymers for the year 20062007 was awardedto Reliance being the largest exporter in this category.24

HEALTH: Jamnagar Manufacturing Division was conferred the Golden Peacock Award for Occupational Health & Safety - 2007 by Institute of Directors. Jamnagar Manufacturing Division was conferred theICC Award for Water Resource Management inChemical Industry. Jamnagar Manufacturing Division was conferred theGood House Keeping Award from BarodaProductivity Council.

Jamnagar Manufacturing Division was conferred the BEL-IND Award for the best scientific paper at the 58th National Conference of Occupational Health.

Naroda Manufacturing Division was conferred the Safety Award and Certificate of Appreciation

presented by Gujarat Safety Council & Directorate ofIndustrial Safety & Health, Gujarat State for there cognition of safety performance at the 29th State Level Annual Safety Conference.

Dahej Manufacturing Division received BSC 5-Star rating from British Safety Council, UK.

Dhenkanal Manufacturing Division received the 2nd Prize for Longest Accident Free Period from the Honble Minister of Labour, State of Orissa.

Hoshiarpur Manufacturing Division bagged the First Prize in Safety in Punjab, organized by Punjab Safety Council.

Patalganga Manufacturing Division won the Gold Medal at CASHe (Change Agents for Safety, Health and Environment) Conference. It also won the III Prize in Process Management category for Presentation on Safety through Design in chemical process industry in Petrosafe 2007 Conference.

Kurkumbh Manufacturing Division won the Greentech Safety Award silver trophy for outstanding achievement in safety management in chemical sector.

Hazira Manufacturing Division received the TERI Corporate Environmental Award (Certificate of Appreciation) for PET recycling project.

Nagothane Manufacturing Division received the Shrishti G-Cube Award for Good Green Governance from Minister for Commerce and Industry, on World Earth Day.

Result:From the above graph, it is clear, peoples are not aware about mutual fund because they were not educated. According to business men, 72% people known what is mutual fund because they aware about share market. According to government employees, 40% peoples know what is mutual fund; they dont intrastate in share market. Youngsters have so aware about mutual fund. 80% youngsters known, what is mutual fund. Now, we talk about private employees, maximum people known, what is mutual fund, it is 60%.

Result: We know that mutual fund is not always risk free. According to the customers who know what is mutual fund, they also know it is not always risk free. Problem has that maximum people are not aware about mutual fund.28% business men dont know, 60% government employees, 20% youngsters and private employees dont know it is risk free or not.

Result: From the above graph, which is according to the primery data collected, clearly shows that Preference of investors are based on high return, liquidity and growth of fundi.e. investors give their preferences to that fund which gives them high return. 26% customers like to the Reliance mutual fund. 14% customers belief HDFC mutual fund. Birla sun life mutual fund having 15% preferred. Kotak Mahindra mutual fund having 17% preferred, others mutual fund having 28% preferred.

Result: From the above graph, which is according to the primery data collected, clearly shows that investors have two types mutual fund, it is 18%. They want earn maximum profit from mutual fund. These customer want to increase number of units and also invest other plan like saving plan.

Result: The result of the primary data shows that investors of reliance mutual fund who invested in other mutual fund having the higher percentage prudential ICICI Mutual fund but it may be right or wrong. As reliance is the brand name in India, the company has good reputation in the market, almost everyone heard about the reliance and their companies. Brand management is also required to increase the product perceived value to the customer. Thats the reason behind 37% of the people choosing reliance.

Result: From the above graph, which is according to the primary data collection, clearly shows that the investors are satisfy with the services providing by the reliance AMC. 37% belief on reliance mutual fund. It is fine compare to others.

Result: 74% customers of reliance are satisfied with the services provided by Reliance Mutual fund and the rest 26% are not satisfied. Customers of today are better educated, better informed, more discriminating, more sophisticated and are more individualistic. What they value in a mutual fund transaction has dramatically changed.

2. ..INTRODUCTION TO THE ORGANIZATION

HISTORY OF RELIANCE
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 44 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company in India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and production - to be fully integrated along the materials and energy value chain.

REL IANCE INDUSTRIES LIMITED

Reliance Group Holdings has grown froma small office data-processing equipment firm in 1961 intoa major insurance and financial-services group in onegeneration under one chief.

Reliance's insurance operations constitute the nation's 27th-largest property and casualty operation. The parent company also includes a development subsidiary in commercial real estate. Reliance's international consulting group contains several subsidiaries in energy, environment, and natural resources consulting. A financial arm invests in other businesses, primarily television stations. Reliance Insurance started as the Fire Association of Philadelphia in 1817, organized by 5 hose and 11 engine fire companies. It became the nation's first association of volunteer fire departments. Business got a boost as a result of the Great Chicago Fire of 1871.The association soon developed a field of agents to write policies across the country. For the first two years, shareholders received dividends twice a year of $5 a share, which increased gradually to $10 in 1876. In 1972, the Reliance insurance group divided its pool so that Reliance Insurance Company and its subsidiaries handled most standard lines, while United Pacific Insurance Company handled the nonstandard and other operations. In 1977, the company moved into real estate, forming Continental Cities Corporation, which became Reliance Development Group, Inc. This division handled all real estate operations of the parent company and other subsidiaries. Reliance Capital Group, L.P. constituted the investment branch of the Reliance conglomerate. In December 1989, Reliance Capital sold its investment, Days Corporation, parent company of Days Inn of America, the world's third-largest hotel chain; it had been purchased in 1984. Reliance Industries Limited. The Group's principal activity is to produce and distribute plastic and intermediates, polyester filament yarn, fibre intermediates, polymer intermediates, crackers, chemicals, textiles, oil and gas. The refining segment includes production and marketing operations of the Petroleum refinery. The petrochemicals segment includes production and marketing operations of petrochemical products namely, High and Low density Polyethylene.

"Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it." Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in the materials and energy value chain businesses. He is credited to have brought about the equity cult in India in the late seventies and is regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'. The Reliance Group is a living testimony to his indomitable will, single-minded dedication and an unrelenting commitment to his goals.

Mukesh Ambani is the owner of these companies

Reliance Petroleum Limited Reliance Jamnagar Infrastructure Limited Reliance Retail Limited Petrochemicals. Textiles. Reliance industries Limited Reliance Group is India's largest private sector enterprise. Here is a brief profile of RIL.

Reliance Group

Reliance industries limited is Indias largest private sector conglomerate(and second largest overall) with an annual turnover of US$35.9 billion and profit of US$ 4.85 billion for the fiscal year ending in march 2008 making it one of Indias Private sector Fortune Global 500 companies, being ranked at 206th posting (2008). It was founded by the late Indian industrialist Dhirubhai Ambani in 1966. Though the companys oil related operations forms the core of its business, it has diversified its operations in recent years. After severs differences between the founders two sons, Mukesh and Anil Ambani, the group was divided between them in 2006.

Companys profile

Reliance Industries

Type Public (NSE: RELIANCE) 1966 As Reliance Commercial Founded Corporation Headquarters Mumbai, India Mukesh Ambani, Chairman & Key people Managing Director Industry Oil Conglomerates Petroleum and Petroleum Products Retail Stores Products Polymers Polyesters Chemicals Textile Revenue $35.9 billion (2008) Operating US$ 20.40 billion income

COMPANYS BOARD OF DIRECTORS

Nikhil R. Meswani Executive Director

Hital R. Meswani Executive Director

H.S.Kohli Executive Director

Ramniklal H. Ambani

Mansingh L. Bhakta

Yogendra P. Trivedi

Dr. D. V. Kapur

M. P. Modi

S. Venkitaramanan

Prof. Ashok Misra

Prof. Dipak C Jain

Dr. Raghunath Anant Mashelkar

Reliance Industrial Investment & Major Subsidiaries & Associates of Reliance

Major Subsidiaries:

Reliance Petroleum Limited Reliance Netherlands BV (including Trevira) Reliance Retail Limited Ranger Farms Private Limited Retail Concepts and Services Private Limited Reliance Retail Insurance Broking Limited Reliance Dairy Foods Limited Reliance Retail Finance Limited RESQ Limited Reliance digital Retail Limited Reliance Haryana SEZ Limited Holdings Limited

Reliance Service Solutions Limited Reliance Jamnagar Infrastructure Limited

Reliance Ventures Limited Reliance Strategic Investments Limited Reliance Exploration & Production - DMCC Reliance Industries (Middle East) DMCC Reliance Global Management Services (P) Limited.

Chairmans profile
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's foremost

truly integrated telecommunications service provider. With a customer base of over 36 million including close to one million individual overseas retail customers, Reliance Communications ranks among the top ten Asian Telecom companies. Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns and operates the world's largest next generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. For more information, visit: Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group namely, Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural Resources.

He is also the president of the Dhirubhai Ambani Institute of Information and Communications Technology, Gandhinagar An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is credited with pioneering several financial innovations in the Indian capital markets. He spearheaded the countrys first forays into overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Under his chairmanship, the constituent companies of the Reliance ADA group have raised nearly US$ 3 billion from global financial markets in a period of less than 15 months. Shri Ambani has been associated with a number of prestigious academic institutions in India and abroad.

He is currently a member of: Wharton Board of Overseers, The Wharton School, USA Board of Governors, Indian Institute of Management (IIM), Ahmedabad Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad Executive Board, Indian School of Business (ISB), Hyderabad In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha Upper House, Parliament of India, a position he chose to resign voluntarily on March 25, 2006.

Select Awards and Achievements Voted the Businessman of the Year in a poll conducted by The Times of India TNS, December 2006 Voted the Best role model among business leaders in the biannual Mood of the Nation poll conducted by India Today magazine, August 2006 Conferred the CEO of the Year 2004 in the Platts Global Energy Awards Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a global leader in many of its business areas, December 2001

ORGANIZATIONAL SET UP

CHAIRMAN PRESIDENT PRESIDENT PRESIDENT

(PRESONAL BUSINESS) SENIOUR V.P G.M DGM AGM SENIOUR MANAGER MANAGER DUPTY MANAGER ASST. MANAGER MANAGEMANT TRAININ

(ENTERPRISES BUSINESS)

(HOME BUSINESS)

Major Awards
Growth through Recognition
Reliance has merited a series of awards and recognitions for excellence for businesses and operations.

Leadership

In 2009, Shri Mukesh D. Ambani, Chairman and Managing Director of RIL, was ranked the 5th best performing CEO in the world by the Harvard Business Review in its ranking of the top 50 global CEOs of all publicly traded companies that have made it into the Standard & Poors Global 1200 or BRIC 40 lists since 1997 and also companies from Brazil, Russia, India, and China.

Shri Mukesh D. Ambani was awarded the Deans Medal by University of Pennsylvanias Eduardo Glandt, dean of the School of Engineering and Applied Science in 2010. The recognition was for his leadership in the application of engineering and technology.

Shri Mukesh D. Ambani was awarded the Indian Merchants Chamber (IMC) Juran Quality Medal for 2009, in 2010.

Shri Hardev Singh Kohli received the Gem of India Award for his contributions to usher in excellence in the Indian industry at the All India Achievers Conference (AIAC) in 2009.

Corporate Ranking & Ratings:

RIL continues to be featured, for the fifth consecutive year, in the Fortune Global 500 list of the Worlds Largest Corporations; ranking for 2009 is as follows:

Ranked 264th in terms of sales Ranked 117th in terms of profits

RIL is ranked 75th in 2009, in the FT Global 500 (up from previous years 80th rank). RIL has been ranked as the 5th sustainable value creator globally by the Boston Consulting Group (BCG) in their report on the Top 25 sustainable value creators that have been most successful at attaining superior value creation over a longer period of time.

RIL, ranked at the 11th position, was the only Indian company in the 25 A T Kearney Global Champions for 2009.

RIL is ranked as 15th most innovative company in the world in 2009, climbing 4 positions from 2008, in a survey conducted by Business Week and the BCG. This survey of around 3,000 global CEOs is done to rate the worlds top 50 most innovative companies.

The Allahabad Manufacturing Division bagged the Golden Jubilee Award from the Eastern UP Chamber of Commerce and Industry for extraordinary accomplishments in 2009.

The Exploration and Production (E&P) division won the Best Project of the Year 2009 award for KG-D6 Block Deepwater (D1/D3) Gas Fields Development Project Kakinada, East coast of India from the Project Management Institute, India in 2009.

Health, Safety and Environment

The Allahabad Manufacturing Division received the BSC-5 star certification for safety and occupational health from the British Safety Council in 2009.

The E&P division received the Oil Industry Safety Award from the Ministry of Petroleum & Natural Gas for Best Overall Safety Performance amongst Offshore Drilling Rigs (private and joint venture) in 2009.

The Dahej Manufacturing Division received the 10th Annual Greentech Environment Excellence Award 2009 in the Petrochemicals sector from the Greentech Foundation in 2009.

The Dahej Manufacturing Division won the Greentech Safety Award 2009Gold in the Petrochemicals sector from the Greentech Foundation in 2009.

The Dahej Manufacturing Division received Runners up Award in the Gujarat State Safety Award 2007 (Petroleum Gas Generation & Distribution, Petrochemicals) category. It was also selected for the lowest Disabling Injury Index (DII) in 2009.

The Hazira Manufacturing Division has won the Golden Peacock Award for Occupational Health & Safety in 2009.

The Hazira Manufacturing Division won the annual FICCI Award in the category of environmental sustainability of businesses in 2009.

The Jamnagar Manufacturing Division (DTA Refinery) received the International Safety Award- 2008 from the British Safety Council in 2009.

The Jamnagar Manufacturing Division received the Golden Peacock Environment Management Award 2009 in the Petrochemicals sector in 2009.

The Jamnagar Manufacturing Division received the Greentech Environment Excellence Platinum Award 2009 in the Petroleum Refinery sector in 2009.

The Naroda Manufacturing Division received a certificate of appreciation in consideration of safety performance for the year 2008 from the Gujarat Safety Council and the Director of Industrial Safety and Health in 2009.

The Patalganga Manufacturing Division was bestowed with the Dahanukar trophy for the Best Occupational Health Services in an Industry by the Indian Association of Occupational Health (IAOH) in 2009.

The Tapti Offshore Platform received the Best Safety Performance Award for an Offshore Platform at the annual Oil Industry Safety Awards in 2009

Training and Development

The Dahej Manufacturing Division received the American Society for Training & Development (ASTD) BEST Award-2008 in 2009.

The Hazira Manufacturing Division bagged the ASTD Excellence in Practice Award for Trucker Safety Training and ASTD Excellence in Practice Citation for Total Quality Management (TQM) and Six Sigma training case studies In 2009.

The Nagothane Manufacturing Division has been conferred with the ASTD Excellence in Practice Citation in 2009.

Quality

The Allahabad Manufacturing Divisions three Quality Circle (QC) projects received excellent, distinguished and meritorious category certifications from the National Centre for Quality Controls (NCQC) Kanpur Chapter; while the fourth QC project was awarded distinguished category certification by NCQCs Bangalore chapter in 2009.

The Barabanki Manufacturing Divisions two QC projects received excellent and distinguished category certifications from the Quality Circle National Award in 2009.

The Hazira Manufacturing Division won the global award for Best TQM Success Story at the International Forum of AOTS in 2009.

The Hazira Manufacturing Division won the Qualtech 2009 Excellence Award for its Business Transformation in 2009.

The Hazira Manufacturing Division received the PM SHRAM AWARD in recognition of

its Kaizen case studies in 2009.

At both the National and Regional Quality Control Circle Events, The Hazira Manufacturing Divisions Quality Circles have won recognition, in 2009, for showcasing its total employee involvement initiatives in shopfloor improvement case studies.

Energy Conservation / Efficiency

The Dahej Manufacturing Division received the India Chemical Council Award for Excellence in Energy Conservation & Management 2008-09 in 2009.

The Dahej Manufacturing Division was certified as an Excellent Water Efficient Unit under the National Award for Excellence in Water Management-2009 by the Confederation of Indian Industries (CII) in 2009.

The Dahej Manufacturing Division received the Excellence in Energy Conservation & Management Award 2008 from the Indian Chemical Council (ICC) in 2009.

The Hazira Manufacturing Division won the Excellence in Energy Management 2009 Award at the CII National Energy Summit in 2009 for the 9th time out of the 10 editions till date and for the 6th consecutive time, thus qualifying for the ENCON Champion of the Year.

The Jamnagar Manufacturing Division received the Oil & Gas Conservation Fortnight (OGCF) Award - 2009 from the Centre for High Technology, Ministry of Petroleum & Natural Gas, Government of India (GOI) in 2009.

The Jamnagar Manufacturing Division received the Jawaharlal Nehru Centenary Award for Energy Performance of Refineries for the year 2008-09 from the Centre for High Technology, Ministry of Petroleum & Natural Gas, GOI in 2009.

The Jamnagar Manufacturing Division received the National Award for Excellence in Energy Management-2009 from CII in 2009.

Technology, Patents, R&D and Innovation

The Jamnagar Manufacturing Division received the National Award for the Most Innovative Project in Energy Conservation -2009 from CII in 2009.

The RTG at Hazira Manufacturing Division received the Arch of Excellence for Innovation and the Rashtriya Ratan Award in 2009.

The RTG at Vadodra Manufacturing Division received the Bhageerat Award in 2009

Corporate Social Responsibility

Gold Medal from the Indian Red Cross Society in recognition of the Protsaham Schemefor educational support to poor meritorious students in 2009.

Certificate of appreciation from the District Collector, East Godavari district in 2009 for CSR initiatives in this region.

The Hazira Manufacturing Division won the Arch of Excellence for CSR Outrech Programmes at the AIAC Business Excellence Awards in 2009.

RELIANCE MUTUAL FUND

This groupdominates this key areain the financial sector..This megabusiness houses show that it has assetsunder management ofRs. 90,938 crore(US$ 22.73 billion) andan investor base of over6.6 milli(Source:www.amfiindia.com).Reliances mutual fundschemes are managed byReliance

Capital AssetManagement LimitedRCAM),subsidiary of Reliance Capital Limited,which holds 93.37% ofthe paid- up capitalof RCAM. The company notchedup a healthy growth ofRs. 16,354 crore(US$ 4.09 billion)in assets under management in February2008 and helped propelthe total industry-wideAUM to Rs. 565,459 crore (US$ 141.36 billion)(Source: indiainvestments.com). A sharp rise infixed maturity plans (FMPs) and collection ofRs. 7000 crore (US$ 1.75 billion) through newfund offers (NFOs) created this surge. In AUrankings, Reliance continues to be in thenumber one spot. India's Best Offering: Reliance Mutual Fund Investing has become global. Today, a lot of countries are waking up to the reality that in order to gain financial growth, they must encourage their citizens to not only save but also invest. Mutual funds are fast becoming the mode of investment in the world. In India, a mutual fund company called the Reliance Mutual Fund is making waves. Reliance is considered India's best when it comes to mutual funds. Its investors number to 4.6 billion people. Reliance Capital Asset Management Limited ranks in the top 3 of India's banking companies and financial sector in terms of net value. The Anil Dhirubhai Ambani Group owns Reliance; they are the fastest growing investment company in India so far. To meet the erratic demand of the financial market, Reliance Mutual Fund designed a distinct portfolio that is sure to please potential investors. Reliance Capital Asset Management

Limited manages RMF. Vision And Mission

Reliance Mutual Fund is so popular because it is investor focused. They show their dedication by continually dishing out innovative offerings and unparalleled service initiatives. It is their goal to become respected globally for helping people achieve their financial dreams through

excellent organization governance and customer care. Reliance Mutual fund wants a high performance environment that is geared at making investors happy. RMF aims to do business lawfully and without stepping on other people. They want to be able to create portfolios that will ensure the liquidity of the investment of people in India as well as abroad. Reliance Mutual Fund also wants to make sure that their shareholders realize reasonable profit, by deploying funds wisely. Taking appropriate risks to reach the company's potential is also one of Reliance Mutual Fund's objectives.

Training and Development :

Jamnagar Refinery was adjudged the winner of the Golden Peacock National Training Award -2007. Patalganga Manufacturing Division won the ASTD (American Society for Training & Development) Excellence in Practice Award for innovative practice titled Learning Functions role as Business partner: Empowering people with Knowledge to achieve Business Goals. Reliance won the CNBC TV-18 instituted Jobstreet.com Jobseekers Employer of Choice Award.

Energy Excellence:

Exploration & Production (E&P) Division won The Infraline Energy Excellence Awards 2007: Hydrocarbon Columbus Award for Excellence in Petroleum Exploration.

Patalganga Manufacturing Division won the First Prize in Energy Conservation in State of Maharashtra organized by Maharashtra Energy Development Agency (MEDA). Jamnagar Manufacturing Division won the Oil & Gas Conservation Award -2007 from the Centre for High Technology, Ministry of Power & Natural Gas for the excellent performance in reduction/elimination of steam leaks in the plant.

Jamnagar Manufacturing Division was the recipient of the Infraline Energy Award-2007 by Ministry of Power. Hazira Manufacturing Division won the Government of India Energy Conservation Award (2007) conferred by the Bureau of energy efficiency and Ministry of Power. Hazira Manufacturing Division was adjudged Excellent Energy Efficient Unit at Energy Summit - 2007 by CII. Vadodara Manufacturing Division received the CII award for Excellence in Energy Management - 2007 as energy efficient unit. This division also received the 2nd prize in National Energy Conservation Award 2007 from Bureau of Energy efficiency, Ministry of Power, Government of India.

The Companys manufacturing divisions at Vadodara and Hazira were honoured with CIINational award for excellence in water management - 2007 as water efficient unit in Within the fence category. Additionally, Hazira Manufacturing Division was honoured as water efficient unit Beyond the Fence category.

Quality:

For the first time ever, globally, a petrochemical company bagged the Deming Prize for Management Quality. The Quality Control Award for Operations Business Unit 2007 was awarded to the Hazira

Manufacturing Division for Outstanding Performance by Practicing Total Quality Management. QUALTECH PRIZE 2007, which recognizes extraordinary results in improvement and innovation, was won by Hazira Manufacturing Division for its Small Group Activity Project. Vadodara Manufacturing Divisions Polypropylene-IV (PP-IV) plant was conferred the Spheripol Process Operability Award-2006 for the highest operability rate with an on stream factor 98.97% by M/s. BASELL, Italy. Allahabad Manufacturing Division won the Excellent Category Award at National Convention of Quality Circle (NCQC) - 07.

Six-Sigma:-

Lean Six sigma project on Reducing retention time of caustic soda lye tankers at Jamnagar won the 1st prize in the national level competition held by Indian Statistical Institute (ISI). Patalganga Manufacturing Divisions Six Sigma Project on Improve Transfer Efficiency for Automatic winders in PFY won the 2nd Prize for Best design for Six Sigma Project in International Six Sigma Competition organized by IQPC (International Quality and Productivity center).

Barabanki Manufacturing Division won the 3rd prize in All India Six Sigma case study contest 2008 for the Case study on Reduction of waste of Plant 2 from 16% to 8%. Hoshiarpur Manufacturing Division won the 2nd prize in Six Sigma competition at National Level organized by ISI and Quality Council of India (in manufacturing category), while Dhenkanal and Barabanki Manufacturing Divisions won the 3rd prize.

Vadodara Manufacturing Divisions Six Sigma project won the 1st prize as the Best Six Sigma project at National level by CII.

Achievements
In two successive joint surveys by The Economic Times Brand Equity andACNielsen, Reliance was recognised as Indias Most Trusted Mutual Fund.Thecompanyalsowalked away with seven other scheme prizes five of them being outright winners in the Gulf 2007 Lipper Awards.These included the Fund House of the Year by Lipper GCC as well asICRA Online and the Most Improved FundHouse by Asia Asset Management.It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners up recognition as the Best Fund House in theOutlook Money-NDTV Profit Awards. In addition,the company received thecoveted CNBC Web18 Genius of the Web distinction for the Best Mutual Fund Website inthe country. RCAM was awarded the India Onshore Fund House 2008 instituted by theAsian Investor magazine.The company also won the India Equities award in the 5yearPerformance category.

3.. .RESEARCH METHDOLOGY

RESEARCH METHODOLOGY
Research as a care full investigation or enquiry specially through search for a new facts in any branch of knowledge Research is an academic activity and such as the term should be used in technical sense.The manipulation of things , concepts or symbols for the purpose of generalizing to extend ,correct or verify knowledge ,whether that knowledge through objective.

TITLE OF THE STUDY FUTURE OF MUTUAL FUND

Working of a Mutual Fund -

 DURATION OF THE PROJECT

Summer Training is an essential part in BBA curriculum. It enables the student to share the real experience in industry. My summer training has placed in Reliance Mutule fund limited for the period of 45 Days in jaipur

OBJECTIVE OF STUDY

Objectives: 1. To understand the basics of Mutual Funds and also what is their current

popularity in terms of how do investors rate them against other investment instruments. 2. 3. 4. 5. 6. 7. 8. 9. To analyze the importance of mutual funds in today scenario To know how many types of mutual funds exist in the market To find the how a fund is being designed To understand the risk involved in funds To understand what competitive measures are being taken by a company for To recommend the strategies for the growth of funds To understand the competitive environment in which the company is operating To analyze & help an investor in making a right choice of investments, while

their product

and is designed to meet customers need and satisfaction. considering the inherent risk factor

To give a brief idea about the benefits available from mutual Fund investment. To give an idea of the types of schemes available. Explore the recent developments in the mutual funds in

India To give an idea about the regulations of mutual funds.To analyze reliance mutual fund strategy against its competitor. To give a brief idea about the benefits available from mutual Fund Investment. 1 To give an idea of the types of schemes available. 2 3 4 Explore the recent developments in the mutual funds in India. To give an idea about the regulations of mutual funds. To analyze reliance mutual fund strategy against its competitor.

TYPES OF RESEARCH

ANALYTICAL RESERCH
In this project work, analytical research is used. In this project has to use facts or information .Already used available ,and analyze these to make a critical evolution of the material.

METHODS OF DATA COLLECTION

In this project work primary and secondary data sources of data has been used. Primary data: Primary data collect through observation ,or through direct communication or doing experiments . Secondary data:Secondary data means already available through books ,journals , magazines ,newspaper.

collected to study the investment psyche of a person, their practice on saving, investment options available and the need of financial planners to manage individuals wealth. Questionnaire was designed to ascertain the investors behavior as well as to depict the future prospects and growth The research methodology adopted was both Primary and Secondary. Primary data was momentum of the wealth management industry

e) Sample Size and method of selecting sample Data Collection Methods & Instruments
The instrument for data collection was a structured questionnaire targeted towards people who do investments. This questionnaire was designed to know the investment psyche of a person while investing in the financial products. The mode of communication was informal & friendly conversation, which does not limit discussion within a well-defined boundary. The sample size of a statistical sample is the number of observations that constitute it. It is typically denoted n, a positive integer (natural number). Typically, all else being equal, a larger sample size leads to increased precision in estimates of various properties of the population, though the results will become less accurate if there is a systematic error in the experiment. This can be seen in such statistical rules as the law of large numbers and the central limit theorem. Repeated measurements and replication of independent samples are often required in measurement and experiments to reach a desired precision

Selecting the Sample

The auditor should select the sample items in such a way that they are representative of the population. The most commonly used sampling selection methods are:

Statistical Sampling Methods

o

Random Sampling ensures that all combinations of sampling units in the population have an equal chance of selection. Systematic Sampling involves selecting sampling units using a fixed interval between selections with the first interval having a random start.

Non-Statistical Sampling Methods

o

Haphazard Sampling the auditor selects the sample without following a structured technique. Judgmental Sampling the auditor places a bias on the sample. For example, selecting only sampling units over a certain value.

The selection of the sample size is affected by the level of sampling risk that the IT auditor is willing to accept. Sampling risk is the risk the auditors conclusion may be different from the conclusion that would be reached if the entire population were subjected to the same audit procedure. The two types of sampling risk are:

1. The Risk of Incorrect Acceptance the risk that a material misstatement is assessed as unlikely, when in fact the population is materially misstated 2. The Risk of Incorrect Rejection the risk that a material misstatement is assessed as likely, when in fact the population is not materially misstated.

6-Scope of the study

1.To improve the organization effectiveness & demand. 2. To motivate the employees for achieve max. goal. 3. To increase satisfaction label of the employees. 4. To heighten the morale of the employees.

7. Limitations
The time constraint was one of the major problems. The study is limited to the different schemes availableunder the mutual funds selected. The study is limited to selected mutual fund schemes. The lack of information sources for the analysis part. In close-ended questionnaire, the option might not reveal the true feelings of the participants .There was lack of communication between departments. Employees were hard worker but due to the work load they were not enthusiastic energetic. People have a very relaxed attitude. The work is not challenging thus employees is not that active. Role Clarity amongst the bottom line managers was not clear. There was unclear authority and felt that they didnt have the power to delegate No proper sitting arrangement. Lack of improper distribution channel

FACTS AND FINDINGS

1. In Equity Schemes we have taken Reliance Vision Fund and Reliance growth Fund. Both schemes are open ended but Reliance Growth fund is more valuable for Reliance Mutual Fund than reliance vision Fund. 2. In Debt scheme we have taken Reliance money Manager Fund and Reliance Liquidity Fund .In it both schemes are open ended but reliance money manager is more beneficial for reliance mutual fund. 3 In sector specific scheme we have taken Reliance media and entertainment fund and Reliance Pharma fund scheme both is more efficient for Reliance Mutual Fund. 4. Above all the schemes of Reliance Mutual Fund Debt schemes are best schemes for Mutual Fund. 5.There is a Good investment plan and saving scheme in reliance Mutual Fund

o I got the knowledge of the SERVICE AND OPERATION of the company which is the big finding for me. Threw that work I knew that how company give its service to its customer agencies of firms and how company operate all that work. o I found the knowledge about the RECAL SOFTWARE. How it works. How it is important for the company.

o While doing the work in the company I knew about the internal environment of the company. How much employ are satisfy with the company of with its work. o While doing the work in the company I knew about the RELIENCE INDUSTRY, its work, its future plans, market position, companys working strategy.

DATA ANALYSIS AND INTERPRETATION

Q.1 Which banking mutual fund do you prefer for mutual Fund ? Company name Reliance Money HDFC ICICI Persentages of respondents 25 10 15

INTERPRETATION: 50% of respondent have Reliance Money , 30% of respondent says that other%.

2 Which banking mutual fund offer you good investment plan? Company name Reliance HDFC ICICI Persentages of respondents 22 21 7

INTERPRETATION: 44% respondent for Reliance,32 %forHdfc,14% for ICICI

.3 Which banking mutul fund offer a lot of tax saving? Company name Reliance HDFC ICICI Persentages of respondents 20 15 15

INTERPRETATION: 40% respondent for Reliance,30 %forHdfc,30% for ICICI

.4 Which banking mutual fund offer you a large number Of product and services? Company name Reliance HDFC ICICI Persentages of respondents 18 16 16

INTERPRETATION: 36% respondent for Reliance,32%forHdfc,32% for ICICI

5 Which banking mutual fund offer you a good e-mail facility ? Company name Reliance HDFC ICICI Persentages of respondents 22 15 13

INTERPRETATION: 44% respondent for Reliance,30%forHdfc,26% for ICICI

Result: As shown above chart 60% business men want to invest money into the mutual fund because they have interest in mutual fund, maximum customers want to invest our money into the mutual fund because their interest decreased in equity market they know that in this field, risk is low compare to share market. 40% government employees want to invest your money into the mutual fund, 56% youngsters and 40% private employees want to invest money into the mutual fund.

Result: From the above graph, mostly customers want to invest your money into the gold, they purchased gold, according to customers, price of gold always increase and this is always profitable in future. Youngsters and business men have interest in mutual fund; they like to take risk because they know that, if risk is high then return may be high. 28% business men,16% government employees, 40% youngsters, 20% private employees like to invest money into the mutual fund.

Analysis
After completing my project successfully, I am going to conclude whatever I learned during my summer project as well as training also.

Now a days people are getting awareness about mutual fund, but some where

they lack a proper guidance about how they works, and how to invest, in what type of fund they should invest.

Investors are more interested in equity fund rather than others because equity Investors scared about the risk factor they need proper guidance about the risk

funds give good returns.

factor how mutual fund dilute the risk by investing in different companies of different sectors.

A huge potential market is hidden in rural area, people are interested to investing

in other sources besides bank and post office saving schemes, but they are not getting proper guidance.

According to present scenario due to some factors like increasing inflation and

increasing interest rate investors are avoiding mutual fund because banks are also giving the interest at near about 10% so people dont want to take risk by investing in mutual funds. The performance of mutual funds is not up to the investors expectation due to sub prime crisis, so it is tuff time to attract investors.

OBSERVATION

50% of respondent have Reliance Money , 30% of respondent says that other%. 44% respondent for Reliance,32 %forHdfc,14% for ICICI. 40% respondent for Reliance,30 %forHdfc,30% for ICICI. 36% respondent for Reliance,32%forHdfc,32% for ICICI. 44% respondent for Reliance,30%forHdfc,26% for ICICI.

SWOT ANALYSIS

A type of fundamental analysis of the health of a company by examining its strengths(S), weakness (W), business opportunity (O), and any threat (T) or dangers it might be exposed to. 1. I. STRENGTHS

Brand strategy: as opposed to some of its competitors (e.g. HSBC), Reliance ADAG operates a multi-brand strategy. The company operates under numerous well-known brand names, which allows the company to appeal to many different segments of the market.

Distribution channel strategy: Reliance is continuously improving the distribution of its products. Its online and Internet-based access offers a combination of excellent growth prospects and its retail direct business also saw growth of 27% in 2002 and 15% in 2003.

Various sources of income: Reliance has many sources of income throughout the group, and this diversity within the group makes the company more flexible and resistant to economic and environmental changes.

Large pool of installed capacities. Experienced managers for large number of Generics. Large pool of skilled and knowledgeable manpower. Increasing liberalization of government policies.

1. II. WEAKNESS

Emerging markets: since there is more investment demand in the United States, Japan and the rest of Asia, Reliance should concentrate on these markets, especially in view of low global interest rates.

Mutual funds are like many other investments without a guaranteed return: there is always the possibility that the value of your mutual fund will depreciate. Unlike fixedincome products, such as bonds and Treasury bills, mutual funds experience price fluctuations along with the stocks that make up the fund. When deciding on a particular fund to buy, you need to research the risks involved just because a professional manager is looking after the fund, that doesnt mean the performance will be stellar.

Fees: In mutual funds, the fees are classified into two categories: shareholder fees and annual operating fees. The shareholder fees, in the forms of loads and redemption fees are paid directly by shareholders purchasing or selling the funds. The annual fund operating fees are charged as an annual percentage usually ranging from 1-3%. These fees are assessed to mutual fund investors regardless of the performance of the fund. As you can imagine, in years when the fund doesnt make money, these fees only magnify losses.

1. III. OPPORTUNITIES

Potential markets: The Indian rural market has great potential. All the major market leaders consider the segments and real markets for their products. A senior official in a one of the leading company says foray into rural India already started and there has been realization that the rural market is both price and quantity conscious.

Entry of MNCs: Due to multinationals are entering into market job opportunities are increasing day by day. Also India Mutual Fund majors are tie up with other financial institutions.

1. IV. THREATS

Increased Competition: With intense competition by so many local players causing headache to the current marketers. In addition to this though multinational brands are not yet established but still they will soon hit the mark. Almost 60 to 70% of the revenue is spending on the management and services.

Hedge funds: sometimes referred to as hot money, are also causing a threat for mutual funds have gained worldwide notoriety for bringing the markets down. Be it a crash in the currency, stock or bond market, usually a hedge fund prominently figures somewhere in the picture.

STRENGTHS

Corporate memberships Wider product offerings Greater reliance on research Accessing equity capital markets Foreign collaborations and joint ventures Specialized services/niche broking Online broking

WEAKNESS
The major weakness of the Reliance Company that only 27% customer not satisfied with Reliance Mutual Fund. Because of there are many problems to the customers side. Promotional activities of the company are not affecting the people of jodhpur.

OPPORTUNITIES:
It can advertise its products in by endorsing it through celebrities in order to fund. Reliance mutual fund should launch a scheme for their consumer.

THREATS:
The company is facing strong competition from other companies like HDFC, Kotak Mahindra etc.

Conclusion
With the globalize economy and immense competition among countries for faster development of their respective economies, the significance of Mutual Funds and Foreign investment has taken manifold. With a buoyant vibrant and experienced stock market, India today is looking ahead to surpass China in terms of foreign Investment and growth prospects. Stock exchange being the barometer of the economy plays a vital role in showcasing growth of an economy and luring investment. While studying the role of Mutual fund and FIIs in Stock Market, I discussed with a few persons who are into stock broking business. And the information they have provided shows that though the investment and participation of domestic investors are rising, still, they have not been able to prove themselves to be as influential as mutual funds and FIIs. Importance and the role of Mutual funds and FIIs play in the Indian stock market can be seen from the fact that the recent surge in Sensex and NIFTY is attributed to the active participation of FIIs in the Stock Market. Despite being aware of the Asian economic crisis where FIIs role was of a major concern, the importance of foreign capital in the development of economy can not be undermined in anyway so the people more emphasis on mutual fund to earn more return increasing our benefit . Mutual Fund investment is better than other raising fund . Reliance Mutual Fund have good returns in investment . A good brand is always welcomed over here people are more aware and conscious for the brand so they go for they are ready to spend some extra bucks for the quality . At last all con be concluded by that Reliance Money is still growing industry in India and is still exploring its potential and prospects in here.

Recommendation and suggestions

The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no longer bliss and what they are losing by not investing. Mutual funds offer a lot of benefit which no other single option could offer. But most of the people are not even aware of what actually a mutual fund is? They only see it as just another investment option. So the advisors should try to change their mindsets. The advisors should target for more and more young investors. Young investors as well as persons at the height of their career would like to go for advisors due to lack of expertise and time. The advisors may try to highlight some of the value added benefits of Mutual funds such as tax benefit, rupee cost averaging, and systematic transfer plan, rebalancing etc. these benefits are not offered by other options single-handedly. So these are enough to drive the investors towards mutual funds. Investors could also try to increase the spectrum of services offered. Now the most important reason for not availing the services of advisors was spotted was being expensive. The advisors should try to charge a nominal fee at the beginning. But if not possible then they could go for offering more services and benefits at the existing rate. They should also maintain their decency and follow the code of ethics so that the investors could trust upon them. Thus the advisors should try to attract more and more persons and turn them into investors and finally their clients.

It was a gratifying experience to be in corporate and work as a trainee with the brand name of Reliance Mutual Fund. During my Project I came to know much more about the mutual funds, how they work, what are the norms of SEBI to to regulate the AMCs. I have learnt so many

things also which I can not explain in my report. I got the opportunity during my project to comparatively analyze two funds and give the recommendations also.

What ever I learnt during the completion of my project on behalf of that I am recommending to the Reliance Mutual Funds

Asset management companies need to proper educate the investor to increase Mutual und distributors like Reliance Mutual Fund should start a campaign to AMCs should target rural market as a potential hub of customer. In rural area

the awareness and break the myths about mutual fund.

educate the investors: there is a need of advertisement also to attract the investor.

people are getting wealth gradually and need a guidance to shift their portfolio from old sources to new and modern sources.

Sales force should be well educated about every aspect of mutual fund so that

they can solve the queries of the investors.

Reliance Money have to add some extra features in it with aggressive marketing promotional strategy. Advertisement on television is the main source of

attraction so the company must advertise its products heavily. Product must be improved .

There should be provision of complain suggestion boxes at each branch.

APPENDIX
QUESTIONNAIR
1. Qualification:Graduation/PG Under Graduate Others 2.Occupation. Pl tick () Govt. Sector Pvt. Sector Business Agriculture Others 3.what is your monthly family income approximately? Pl tick (). Up to Rs.10,000 Rs. 10,001 to 15000 Rs. 15,001 to 20,000 Rs. 20,001 to 30,000 Rs. 30,001 and above

4.What kind of investments you have made so far? Pl tick (). a. Saving account b. Fixed deposits c. Insurance d. Mutual Fund e. Post Office-NSC, etc f. Shares/Debentures

5. While investing your money, which factor will you prefer? (a) Liquidity (b) Low Risk (c) High Return (d) Trust 6. Are you aware about Mutual Funds and their operations? Pl tick Yes No 7. If yes, how did you know about Mutual Fund? a. Advertisement b. Peer Group c. Banks d. Financial Advisors

8.Have you ever invested in Mutual Fund? Pl tick ().

Yes No 9. If not invested in Mutual Fund then why? (a) Not aware of MF (b) Higher risk (c) Not any specific reason

10. which banking mutual fund do you prefer for mutual Fund? A-Reliance Money B- HDFC C- ICICI

11. Which banking mutual fund offer you good investment plan? A- Reliance Money BCHDFC ICICI

1. Do you know, what is mutual fund? a) Yes b) no 2. Do you want to invest your money into the mutual fund? a) Yes b) no 3. Is Mutual fund always risk free? a) yes b) No c)I dont know 4. Do you want to invest your money into the given following sector? a) Mutual fund b) Property c) Gold d) Shares e) Insurance

5. If yes, Which AMC (asset Management Company) will you prefer? a) Reliance mutual fund b) HDFC mutual fund c) Birla sun life mutual fund d) Kotak Mahindra mutual fund e) other 6. How many AMCs mutual fund do you have? a) One b) Two c) More than two d) None . According to you which company has more demand in the market? a) Reliance mutual fund b) HDFC mutual fund c) Birla sun life mutual fund d) Kotak Mahindra mutual fund e) other

8. Which AMC provides better service? a)Reliance mutual fund b)HDFC mutual fund c)Kotak Mahindra mutual fund d)other

9. Are you satisfied by the services provided by reliance mutual fund? ) Yes b) No 10. What is your view about reliance mutual fund? ___________________________________________________________________ _________________________________________________________

BIBLIOGRAPHY

Websites: www.reliancemoney.com www.HDFC.com www.icicidirect.com Reference books: FINANCIAL INSTITUTIONS AND MARKETS - L.M.BHOLE INVESTMENT MANAGEMENT - V.K.BHALLA Research Methodology Kothari Security Analysis and Portfolio Management : Donald E Fischer, Ronald J Jordan How to rate management of mutual funds : Harvard Business review Association of mutual funds in India (AMFI) Publications and quarterly reports Securities and Exchange Board of India Investopedia Mutual Fund Performance : W. Sharpe