Malik Husnain Arshad

House#71,Street#17-A, Chaklala Scheme 3 , Rawalpindi Mobile no: +923335300633 husnain26@hotmail.com Education

University of Strathclyde Glasgow, Scotland M.Sc. International Marketing

Dissertation Conducted quantitative market research on how heritage attractions can provide authentic experience to international tourists, to gain competitive advantage. The dissertation involved designing of questionnaire, face to face interviewing and data analysis through SPSS. Marketing Works project Worked on a project for Schlumberger as a team leader. Developed evaluative criteria to compare Schlumbergers marketing communications with its competitors and made valuable recommendations in the wake of Gulf of Mexico Oil Spill. I successfully ensured active participation from every group member. Core Modules: International Marketing Research, International Planning and control, Cross Cultural Consumer Behavior, Internationalization strategies

2011

Bahria University, Islamabad, Pakistan MBA (Marketing)

CGPA: 3.2

2010

Bahria University, Islamabad, Pakistan BBA (Marketing) with Honors designation of Summa Cum Laude
CGPA: 3.63 Professional Experience Huawei www.huawei.com Internee Effectively promoted Huawei home products to clients, in addition to this I was also responsible for obtaining client feedback. The whole interaction with Huawei clients improved my communication skills and problem solving ability. I was able to establish a good rapport with Huawei clients. PTCL www.ptcl.com Internee
Analyzed PTCL and its competitors promotion strategies, I was part of a team which was responsible for testing new products. My responsibilities in the team were to suggest unique selling propositions for new products, and identify market gaps. My analytical skills improved a lot, as I clearly and effectively identified key market issues.

2009

08/200909/2009

07/200809/2008

Ufone www.ufone.com Internee

Resolved and attended customer inquiries regarding Ufone products, my interpersonal skills were vastly improved because I interacted with hundreds of customers in a day. I successfully created positive image of Ufone in customers mind by making certain that all their concerns are

08/200609/2006

addressed in a very friendly and effective manner.

Workshops

Ecommerce implementation in Pakistani business environment06/2007 I Designed and managed guest list databases for ecommerce workshop which was held at PC Bhurban. The workshop was conducted to make SMEs and entrepreneurs in Pakistan aware of potential benefits of implementing e-commerce. The whole workshop proved very fruitful as my administrative skills were improved. Creativity bench Bahria University I was Team leader of coordination and communication team which arranged various events such as seminars, workshops, funfairs and various other activities in the university .My team was responsible for inviting top level managers from leading banks and cellular companies as guest speakers. As a team leader I always encouraged and motivated other team member for their ideas. Apple iPhone in India Case study Critically evaluated Apple entry decision in India, specifically Time and Place of product launch, entry mode and choice of partners. I was able to draw appropriate conclusions from this case study. Cemex Cementing relationships Case study Analyzed Cemex choice of foreign markets, acquisitions strategies and their knowledge management practices. Globalization of Komatsu Case Study Analyzed different strategies which Komatsu applied at different levels during their international expansion. Used PESTEL, CAGE and ABCD frameworks for analysis and recommendations. Qarshi industries project on operations management Analyzed operations of consumer product division with reference to flow process, work force management, plant maintenance and logistics. McDonalds Comparative Management Compared McDonalds global operations and standards with their operations in Pakistan and reviewing how successfully they have adapted to local culture. Research Methodology project on Mobile retailers in twin cities Conducted questionnaire and interviews in the twin cities regarding consumer preferences and perception about different mobile phones and manufacturers. Documentary on Old homes Interviewing, Script writing and video editing tasks carried out using Adobe premiere to make a documentary on old homes. The whole experience improved my interpersonal, management, and coordination skills. This documentary was awarded the best documentary. MS Office Suite, Adobe Photoshop, Visio, SPSS,SNAP, Qualtrics C++ Windows XP/2000/Vista/Windows 7 Mobile devices, Computer systems, Peripheral equipment

Projects and Case Studies

Technical Expertise

Programs: Languages: Operating Systems: Hardware:

Interest and Extracurricular activities

Plastic Model Kit Building Travelling and learning about different cultures Mountaineering club member at University of Strathclyde Boys scouts member in City School

References furnished upon request