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DIVERSIFICATION OF VLCC Weight loss programs. Beauty treatment and skin care services. VLCC spa.

VLCC personal care products. PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market. Therefore anynew entrant in the market wou ld face competition fromVLCC. BARGAINING POWER OF CUSTOMERS:-It is very low. The reason is that VLCC offers pa ckages toits customers. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. BARGAINIG POWER OF SUPPLIERS:It is high the reason being, VLCC is well establish ed brand,there is no other competitor as copmparison to this. THREAT OF SUSBSTITUTE PRODUCTS :It is very high, because there are lots of products in themarket which ready to compete with VLCC . COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC,any change in price, quality, technology, service orinnovation b y one firm would definitely affect the otherfirm. Thus, the intensity of rivalry within an industry ishigh. VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. Outbound operations:The products of VLCC are sold through its own centers and selective retail outle ts.

Marketing and sales:VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines. VLCC also offers discounts to its customersduring festive seasons. Services:Apart from this, we offer specialized treatments ,regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe .

BCG MATRIX: Stars Foot care solutions.Skin care solutions. Q uestion marks Pain relieving solutions. Cash cows. Body firming and shaping solutions. Dogs. Lip care. SWOT ANALYSIS: Strengths:Strong capital base.Strong brand equity.Focusing all age groups. Diversified product range.Discounts for customers Weaknesses:The pricing strategy. Target market. Product availability. Opportunities:Strategic locations and infrastructure. Indian market getting more fitness and health conscious. Increasing Indian economy. Threats:Inflation.Competition.Unexplored markets.

Introduction Guided by the vision of Transforming Lives, the VLCC Group seeks to urge self tran sformation, spread happiness and imbibe every individual with wellness for life. These three mantras have been the pillars of strength for the Company since it was founded by Mrs. Vandana Luthra in 1989. Till date they remain the firm foun dation upon which the company continues to build its success story. By redefining wellness, VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand in South Asia & Middle East, wi th a presence of 300 locations across 109 cities in 9 countries namely India, UA E, Oman, Bahrain, Qatar, Kuwait, Sri Lanka, Bangladesh and Nepal. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments. With a staff strength of nearly 6000, over two-third of whom are experienced specialists including medical doctors, nutrit ionists, psychologists, cosmetologists and physiotherapists and having served ov er 10 million customers since its inception, VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in.

DIVERSIFICATION OF VLCC Weight loss programs. Beauty treatment and skin care services. VLCC spa. VLCC personal care products. PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market. Therefore anynew entrant in the market wou ld face competition fromVLCC. BARGAINING POWER OF CUSTOMERS:-It is very low. The reason is that VLCC offers pa ckages toits customers. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. BARGAINIG POWER OF SUPPLIERS:It is high the reason being, VLCC is well establish ed brand,there is no other competitor as copmparison to this. THREAT OF SUSBSTITUTE PRODUCTS :It is very high, because there are lots of products in themarket which ready to compete with VLCC . COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC,any change in price, quality, technology, service orinnovation b y one firm would definitely affect the otherfirm. Thus, the intensity of rivalry within an industry ishigh. VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. Outbound operations:The products of VLCC are sold through its own centers and selective retail outle ts.

Marketing and sales:-

VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines. VLCC also offers discounts to its customersduring festive seasons. Services:Apart from this, we offer specialized treatments ,regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe . BCG MATRIX: Stars Foot care solutions.Skin care solutions. Q uestion marks Pain relieving solutions. Cash cows. Body firming and shaping solutions. Dogs. Lip care. SWOT ANALYSIS: Strengths:Strong capital base.Strong brand equity.Focusing all age groups. Diversified product range.Discounts for customers Weaknesses:The pricing strategy. Target market. Product availability. Opportunities:Strategic locations and infrastructure. Indian market getting more fitness and health conscious. Increasing Indian economy. Threats:Inflation.Competition.Unexplored markets.

Introduction Guided by the vision of Transforming Lives, the VLCC Group seeks to urge self tran sformation, spread happiness and imbibe every individual with wellness for life. These three mantras have been the pillars of strength for the Company since it was founded by Mrs. Vandana Luthra in 1989. Till date they remain the firm foun dation upon which the company continues to build its success story. By redefining wellness, VLCC has revolutionized the wellness industry to acquire the status of being the Number 1 Wellness Brand in South Asia & Middle East, wi th a presence of 300 locations across 109 cities in 9 countries namely India, UA E, Oman, Bahrain, Qatar, Kuwait, Sri Lanka, Bangladesh and Nepal. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments. With a staff strength of nearly 6000, over

two-third of whom are experienced specialists including medical doctors, nutrit ionists, psychologists, cosmetologists and physiotherapists and having served ov er 10 million customers since its inception, VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in.

DIVERSIFICATION OF VLCC Weight loss programs. Beauty treatment and skin care services. VLCC spa. VLCC personal care products. PORTERS FIVE FORCES MODEL THREATS OF NEW ENTRANTS: Threat from new entrant is low because VLCC is a welles tablished brand in the Indian market. Therefore anynew entrant in the market wou ld face competition fromVLCC. BARGAINING POWER OF CUSTOMERS:-It is very low. The reason is that VLCC offers pa ckages toits customers. VLCC does provide discount schemes to itscustomers to re tain its loyal customers but bargaining isan issue that is generally not address ed by VLCC. BARGAINIG POWER OF SUPPLIERS:It is high the reason being, VLCC is well establish ed brand,there is no other competitor as copmparison to this. THREAT OF SUSBSTITUTE PRODUCTS :It is very high, because there are lots of products in themarket which ready to compete with VLCC . COMPETITIVE RIVALRY WITHIN THE INDUSTRY:Since there are many players in the mark et besides VLCC,any change in price, quality, technology, service orinnovation b y one firm would definitely affect the otherfirm. Thus, the intensity of rivalry within an industry ishigh. VALUE CHAIN ANALYSIS Inbound logistics: VLCC consists of a large chain of fitness centers and spas. Theproducts for beau ty treatments are usually developed inconsultation with the professional parlor expertise at theresearch and development facilities. Operations:VLCC offers personalized solution orientedtherapeutic beauty treatments in skin and hair. The servicesto each individual are analyzed by a specialist BeautyCon sultant /Doctor/Dermatologist and only then they are administered. Outbound operations:The products of VLCC are sold through its own centers and selective retail outle

ts.

Marketing and sales:VLCC promotes its products andservices though advertisements in pamphlets and ne wspapersand magazines. VLCC also offers discounts to its customersduring festive seasons. Services:Apart from this, we offer specialized treatments ,regular beauty care services and help our clients to achieve and maintain vibrant good looks from head to toe . BCG MATRIX: Stars Foot care solutions.Skin care solutions. Q uestion marks Pain relieving solutions. Cash cows. Body firming and shaping solutions. Dogs. Lip care. SWOT ANALYSIS: Strengths:Strong capital base.Strong brand equity.Focusing all age groups. Diversified product range.Discounts for customers Weaknesses:The pricing strategy. Target market. Product availability. Opportunities:Strategic locations and infrastructure. Indian market getting more fitness and health conscious. Increasing Indian economy. Threats:Inflation.Competition.Unexplored markets.

Introduction Guided by the vision of Transforming Lives, the VLCC Group seeks to urge self tran sformation, spread happiness and imbibe every individual with wellness for life. These three mantras have been the pillars of strength for the Company since it was founded by Mrs. Vandana Luthra in 1989. Till date they remain the firm foun dation upon which the company continues to build its success story. By redefining wellness, VLCC has revolutionized the wellness industry to acquire

the status of being the Number 1 Wellness Brand in South Asia & Middle East, wi th a presence of 300 locations across 109 cities in 9 countries namely India, UA E, Oman, Bahrain, Qatar, Kuwait, Sri Lanka, Bangladesh and Nepal. VLCC is widely recognized for its scientific weight loss solutions and its thera peutic approach to beauty treatments. With a staff strength of nearly 6000, over two-third of whom are experienced specialists including medical doctors, nutrit ionists, psychologists, cosmetologists and physiotherapists and having served ov er 10 million customers since its inception, VLCC is the largest and most-prefer red brand in the Wellness domain in the countries it operates in.