ITZ Maro F

RE ATIV E SK STRAT EG IC M INDSET, C

CORE COMPETENCIES
Im a creative with a strategy problem. For me, the final product is only half of the fun, which is why I interned this Summer as a brand strategist. I found theres a place in our industry for my skills to shine: an analytical mind that crafts creative and digital experiences. Its not against the rules to play on both teams. Im throwing out the book on what you think a CT can do. Lets talk.

(856)524.5336 406 N. Adams St. | Richmond, VA 23220 f i t z @ f i t z m a ro . c o m

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IL LS ET

INTERESTS
Rugby | Philadelphia Sports(!) | Adventures | Chats (IRL) Longboarding | Graffiti Stencilling | Gadgets | Competition DJing | Creating Things / DIY | Sharing Content (redditor) Libertarian Party | Good Quotes | Motorcycles | Bourbon

SKILLED
Advertising Week | Student Blogger | May 2012 - Present
Write on the industry, covering a range of topics; from emotional motivations and behaviorial psychology to technological innovators and brand leadership Gary Johnson for President 2012 | Campaign Staff | September 2011 - Present Campaign for the Libertarian Presidental candidate. Suggested him to do a Reddit AMA, which President Obama did after GJ s successful first AMA. Goodby, Silverstein & Partners | Strategy Intern | Summer 2012 Client work: TD Ameritrade, Natures Way, NBA, Google, Motorola, Milk Primary and secondary research; brand competitive analysis, briefing and creative concepting Co-wrote brief for the launch/campaign of Stanford University start-up TheLifeSwap.com; summer intern project. Redefined the brand towards a more appropriate user/host audience. Assisted website overhaul wireframing. Concepted, wireframed and created clickable prototype NBA application ( iPad ) Villa Importers, LLC | Strategy Consultant & Developer | Jan 2012 - Present Established new venture as Limited Liability Corporation in Florida Co-crafted business model and strategic plan for Cyprian olive oil importer Built dynamic HTML5 website, launching November 2012

SCHOOLED
VCU Brandcenter | Creative Technology | Expected May 201 3
Recipient: 2011 Brandcenter Board of Directors Scholarship Program rankings:
#1 Digital Media & Marketing program: Advertising Age #1 Ad school: Creativity Magazine Top Advertising School: 4As Top global business or design program: Business Week Magazine

Mentor for alma mater undergrads, UMW, College of Business University of Mary Washington | Business Administration | 2007 - 2011 Management & Marketing Overall GPA: 3.24 | Business coursework GPA: 3.61 Senior thesis on Effectiveness of Social Media in Marketing Co-captain #8 nationally ranked D2 rugby team - Mothers Rugby . Recently got the clubs crest tattooed on my thigh. True story. Relevant coursework from my time at UMW:
Business Communications | Research Methods | Entrepreneurship Organizational Strategy & Policy | Marketing Research | Retailing: On/Offline Performance Management | Financial Management | Business Law | Econ 101 - 202 Accounting 101 - 202 | Spanish 101 - 202 | Organizational Behavior | MIS Negotiation | Statistics | Decision Analysis | Human Resource Management

Independence Blue Cross | Marketing Communications Intern | Summer 2010

Orchestrated & assisted all stages of internal external and member communications. Crafted dozens of marketing pieces. Distributed communications via email (HTML & Flash) direct-mail booklets portfolios and letters