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Introductionto MicrosoftDataMining

Speaker:WilliamBrown
MicrosoftBusinessIntelligence
September2012

MarkGinnebaugh,UserGroupLeader mark@designmind.com

Objectives

WilliamBrown,MicrosoftBIArchitect

September2012

DataMiningis.
Dataminingisthelocatingofpreviouslyunknownpatternsandrelationshipswithin datausingadatabaseapplication

IdentifyCross Selling Opportunities

Locateand understand profitable customers

Understand andpredict fraud

Forecastsales andinventory data

Identifyand handle anomalies duringdata transferor dataloading

WilliamBrown,MicrosoftBIArchitect

September2012

DataMiningdoesnot.
Dataminingisthelocatingofpreviouslyunknownpatternsandrelationshipswithin datausingadatabaseapplication

Removeyour needto understand yourdata!

Reducethe workto prepareand organizethe data

Findsimple answersto complex questions

Reducethe impactof dirtydata

Magically makeyourlife easier

WilliamBrown,MicrosoftBIArchitect

DescribingtheDataMiningProcess
Business Understanding Data Understanding

Doing Data Mining

Data Preparation

Data
Deployment Modeling Putting Data Putting Data Mining Mining to to Work Work

Evaluation

www.crisp-dm.org

William Brown, Microsoft BI Architect

DataPreparation

WilliamBrown,MicrosoftBIArchitect

DataMiningModeling
Design time Process time Query time
Mining Model

William Brown, Microsoft BI Architect

DataMiningModeling
Design time Process time Query time
Mining Model

Data Mining Engine Training Data

William Brown, Microsoft BI Architect

DataMiningModeling
Design time Process time Query time
Mining Model

Data Mining Engine

Predicted Data
William Brown, Microsoft BI Architect

Data to Predict

IntroducingAnalysisServices2012

WilliamBrown,MicrosoftBIArchitect

IntrotoSQLServerDataMining
Hidesthecomplexity Includesfullsuiteofalgorithmstoautomatically identifyandstorepatternsinyourdata

WilliamBrown,MicrosoftBIArchitect

DataMiningAddInsforExcel
FreeaddinforExcel2010
Workswith32and64biteditionsofOffice2010

RequiresSQLServerAnalysisServices AnalyzeTab simplertouse DataMiningTab fullpower

William Brown, Microsoft BI Architect

SQLServerDataMiningAlgorithms

WilliamBrown,MicrosoftBIArchitect

SQLServerDataMiningAlgorithms
Continued

WilliamBrown,MicrosoftBIArchitect

SQLServerDataMiningAlgorithms
Continued

WilliamBrown,MicrosoftBIArchitect

SQLServerDataMiningAlgorithms
Continued

Classify Decision Trees Logistic Regression Nave Bayes Neural Networks

Estimate Decision Trees Linear Regression Logistic Regression Neural Networks

Cluster Clustering

Forecast Time Series

Associate Association Rules Decision Trees

William Brown, Microsoft BI Architect

DataMiningAddInsforExcel
Menu Analyze KeyInfluencers DetectCategories FillfromExample Forecast Highlight Exceptions ScenarioAnalysis GoalSeek ScenarioAnalysis Whatif Predicton Calculator Shopping Basket Datamining NaveBayes Clustering LogicalRegression TimeSeries Clustering LogicalRegression LogicalRegression LogicalRegression AssociationRules
William Brown, Microsoft BI Architect

SQLServerDataMiningVisualizations

WilliamBrown,MicrosoftBIArchitect

1. Creating,training,testingdataminingmodelswithSSDT 2. UsingExcelforuserdrivendatamining 3. AuthoringaReportingServicesreportbasedonadatamining model 4. Automatingdatavalidationwithdatamining

MessageforDevelopers

WilliamBrown,MicrosoftBIArchitect

TechnicalResources
http://www.microsoft.com/sqlserver/en/us/solutionstechnologies/businessintelligence/datamining.aspx

http://www.sqlserverdatamining.com

http://www.predixionsoftware.com/predixion/
WilliamBrown,MicrosoftBIArchitect September2012

Tolearnmoreorinquireaboutspeakingopportunities,pleasecontact: MarkGinnebaugh,UserGroupLeader mark@designmind.com