PeguIaticns PeIating tc the Advertising and

LabeIIing cf Fccdstuffs
Ficna Ncrtje
5eptember 2012
The PcIe cf the Department cf ReaIth is tc prctect
ccnsumers.
Under the IabeIIing reguIaticns ccnsumers have
access tc encugh infcrmaticn tc make an
infcrmed chcice at the pcint cf making their
purchase decisicn.
LabeIIing is intended tc ccmmunicate certain
warnings cr prcduct attributes Iike aIIergens,
ccuntry cf crigin cr vegetarian status
LabeIIing is required tc be cIear, unambigucus and
may nct misIead a ccnsumer.
Regulolions Reloling lo lhe ldverlising ond Lobelling of
Foodsluffs - P1
0ne cf the aims cf P1 was tc address
aII the kncwn IccphcIes l
shcrtccmings cf the cId IabeIIing and
advertising reguIaticns IP203! advertising reguIaticns IP203!
Phase 1: Phase 1: P1 was pubIished 1 Harch
2010
ImpIementaticn date 1 Harch 2011
1 Harch 2012
PesuIt fcr UniIever:
Birth cf Prcject P1"
0ver 1OOO lobels chonged
Cosl of opproximolely R/OOO per orlwork Cosl of opproximolely R/OOO per orlwork
chonge
Suvoury EumpIe: Front IubeI
Piclure lo be o lrue
represenlolion of
whol is inside
Descriplor
Requiremenl
hos been
loken owoy
Choices logo.
pending o suiloble
model for Sl
Suvoury EumpIe: uck IubeI
lny comporolive
cloim musl hove
25% differenliol
beller for you??
Nulrienl
profiling slill
under debole
Cloiming on lhe
meol vs.
producl.
Typicol
Nulrilionol
nformolion
-Lisl herbs ond
spices
-breok down
compound
ingredienls
-Type of oil ond porl
of plonl
Name cf the fccd
Instructicns fcr use
List cf Ingredients

P1
List cf Ingredients
AIIergen statement
5peciaI stcrage if needed
Net weight as in 5AN5 289
Ccuntry cf 0rigin

P1 - Batch ID
Handatcry
fcr traceabiIity fcr traceabiIity
purpcses
P1 - Date marking
Handatcry
0nIy use
best befcre" l BB
use by"
seII by" seII by"
Day - Hcnth - Year I17l01l201111!
Impcrted fccd where crder is different
January, 17, 2011
Ingredient DecIaraticns:
0LD:
NEW.
NutriticnaI PaneI
0nly required if o nulrilionol cloim is being mode, bul if
presenl lo be in lhe prescribed formol
0LD NEW
RDl
chonged lo
NR\
ngredienl lisl lo chonge.
-lisl whol oil ond porl of plonl
-milk solids lo breok down
Fxomple.
Typicol Nulrilionol
nformolion
Rich in lo chonge
0mego c no provision
Choices logo
New FIcra Light LabeI
CIaims:
cIaim"
Any written, pictcriaI, visuaI, descriptive cr verbaI
statement, ccmmunicaticn, representaticn cr reference
Brcught tc the pubIic attenticn
In any manner, incIuding a trade name cr brand In any manner, incIuding a trade name cr brand
Nc prcvisicn made fcr any cIaims cther than ccntent cIaims
Ie.g. high in itamin A! - thus nc functicnlenhanced functicn
cIaims aIIcwed Ie.g. itamin A maintains gccd visicn and
heaIthy skin!
P1 - Nct permitted:
Endcrsements -
0f heollh proclilioners, D0H, Founo & Floro unless
opproved by D0H
Heorlmork Weigh-less
ndividuols
Monufoclurer`s logos olluding lo Nulrilion
heollhy , heollh or similor even in lrode nomes
wholesome , nulrilious or similor even in lrode
nomes
Cloims of Bolonced nulrilion / complele nulrilion -
even in lrode nomes
P1 - Negative cIaims aIIcwed
generic / colegory nome nolurolly conloins ........
Free from .....
l nolurolly ..... Free food
Free from oddilive ollowed ond presenl in colegory
..... Free ..... Free
Free from oddilive nol ollowed in colegory
.... Free os is lhe cose wilh oll
lddilives permilled in colegory, bul nol used, bul is
nolurolly presenl in lhe ingredienls
No odded .....
P1 - HisIeading
Being heaIthy cr heaIthier
Additive - free
eterinary medicine - free
Hcre humane treatment l rearing fccd animaIs
such as: such as:
0roin fed
0ross fed
Koroo lomb
Nolurol lomb
Pure
0rgonic
P1 - HisIeading
uideIines fcr using beIcw cIaims: uideIines fcr using beIcw cIaims:
Fresh
NaturaI l nature
Pure
TraditicnaI
0riginaI 0riginaI
PeaI
5eIected
Premium
Rcme made
P1 - egetarian CIaims
Hust be prefixed with:
Lactc ImiIk! - milk ond milk producls ollowed, bul nol onimol
rennel
0vc Iegg! - Unferlilised eggs ond egg producls ollowed
Rcney - honey ollowed Rcney - honey ollowed
5trict vegelorion or vegon - 0nly ingredienls of mulli-cellulor
plonls, fungol, olgol ond bocleriol , bul no onimol producls
ollowed
P1 - Next steps........
Phase II...........................
Nutrient prcfiIing
Nutriticn and ReaIth CIaims.......................
TRANK Y0U TRANK Y0U