Target Audience Research

The target audience is the type of audience that would be most interested in watching/listening to a certain music video, divided into groups such as gender, age and location. Sites such as YouTube and BARB provide figures about the type of audience that watch certain videos/programs, therefore, producers can see their target audience and who they appeal to. I have collected several statistics from YouTube of videos that are very similar to the music I will be using in my music video: Lana Del Ray Born to Die Christina Perrie Jar of Hearts

Adele Someone Like You

The XX - Islands

After looking at these statistic provided by YouTube on videos similar to my chosen music, we have a much clearer picture on my target audience. We can see that females between the age of 13-17 and 18-24 are the top demographics for each music video I researched, with young females in general being the biggest demographics. A very small section of the audience are male, varying from 25-34 and 45-54, there is no clear pattern. The music I am creating my music video for is preferred a significant amount more by females than male. The top locations that these videos are consumed are the United Kingdom, United States and several other countries in Europe, more than anywhere else in the world. Although, Someone Like You has neither of these countries as its top locations, but Mexico, Brazil and Turkey are the named top locations. Overall,

MEDC countries are the highest consumers of the music genre I am using. This may because they have easier access to the internet than Africa or Asia, due to censorship or not being able to access computers.

Therefore, by combining the information I have collected, I can see that main my target audience will be females between the ages of 13-24. They also live in countries such as the United States and United Kingdom, as well as parts of Europe. Although, I understand that the information I have used to reach this conclusion may not be reliable. Many users do not record their real age on sites such as YouTube, and many who watch the videos do not have an account and due to this, their statistics are not recorded. There is a large section of the demographic that are not recognized. Examples of my audience Lauren Bate Age: 19 Location: Nottingham, England Favourite music genre: Alternative and RnB Favourite artists: Blink 182, Distortion, Plan B

Hannah Prichard Age: 23 Location: London, England Favourite music genre: Indie rock and alternative Favourite artists: Arcade Fire, Arctic Monkeys and Lucy Rose