A Project report on: BAIDYANATH COMPANY

Organization Structure of Company

Session 2010-11 Master of Business Administration Shivnagar Vidya Prasarak Mandals (SVPM) Institute of Management

Project report submitted by Sagar Raikwar

Certificate
This is to certify that the report entitled:

Organization structure of company

Is completed as per requirement of SVPMs IOM, Baramati, Pune. Under my guidance & supervision. Date: 21/2/2011

Submitted by : Sagar Raikwar Dr.Avinash Ganbote (Guide)

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List of contents Chapters

Page no. 1 2 3 4 5 6 6 7 7 8

1. Title Page 2.Certificate of Project completion from business unit 3. Certificate of Project completion from institute 4. List of contents 5. History of Organization 6. Organization Chart 7.Product profile 8. Marketing Mix 9.Promotional strategies 10. Appendix 11. Bibliography

5. History of organization:
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Pandit Ram Dayal Joshi established Shree Baidyanath Ayurved Bhawan Private Limited in 1917 to combine the resources of AYURVEDA with modern research and manufacturing technology. More popularly known as Baidyanath, it is one of India's most respected companies, manufacturing the largest range of Ayurvedic products in the world. Realizing the need to encourage research in herbal healthcare, the Pandit Ram Dayal Joshi Memorial Ayurvedic Research Institute was set up in 1971 at Patna, India. Every year, this prestigious institute honors the best publication on AYURVEDA with an award of Rs 200,000.

The achievements of Baidyanath over the years include

A range of over 700 Ayurvedic products 10 manufacturing centers 1,600 dedicated and trained employees Regularly updated centralized Research & Development facilities Over 3,500 exclusive showrooms supervised by fully qualified medical practitioners More than 10,000 distributors Exports to several countries around the world Establishment and supervision of specialized Ayurvedic hospitals Publication of the monthly Ayurvedic magazine Sachitra Ayurved 5 free clinics catering to over 300 patients everyday Running 2 leading schools in 2 Indian states

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6. Organizational Chart:

Managing Director

Chief Executive Officer General Manager

H R Manager

Customer Care Manager Sales Manager

Finance Manager

Works Manager

Assistant Sales Manager A

Assistant Sales Manager B

Team Leader

Team Leader

Rural Team Leader Rural Dealer SalExecutive

Team Leader

Sales Executive

Sales Executive

Rural Dealer Executive

Dhananjay Sharma: President, Baidyanath Godwin Newton: Head R &D , Baidyanath Rajiv Kumar: Principal executive, Baidyanath Ram Mangal Mishra: Production In-charge, Baidyanath Mrs. Sunita Srivastav: Head QC, Baidyanath Sekhar Ghosh (Dada): Commercial Artist, Baidyanath

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7. Product Profile:
Name of Products 1. Baidyanath Vita Ex Gold Plus 2. Baidyanath Chyawanprash 3. Mahabhringraj Tail 4.Kesan Kalp

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8. Marketing Mix:
Meaning of Marketing Mix: Marketing Mix is the combination of different marketing decision variable being used by the firm to market its goods &services. Hence Marketing Mix is the byproduct of the customer orientated Marketing approach. After identifying the market and gathering the basic information about it , next step is the direction of market programming is to decide upon the instrument and the strategy by meeting the needs of customer and the challenge of the rivals seller. 4ps of Marketing Mix: Product Quality Features Options Brand name Trade mark Packing Sizes Container Guarantee Warranty Price Price level Discount Allowances Rebates Payment terms Payment period Promotion Advertising Personal selling Propaganda Publicity Sales Promotion Public Relations Place Distribution channels Distribution coverage Sales territories Location Physical distribution Transportation Warehousing

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9. Promotional strategies:
Promotion is one of the most powerful in the consumer marketing mix. It includes sales promotional activities, advertising and salesmanship. Sales promotional devices are most common and they are described as extra effort since they are meant for creating sensitive to a product. The following are the sales promotion efforts: 1. 2. 3. 4. free trails and samples, gifts, coupons redeemable by product purchase, packing with extra material or at reduced prices

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10. Appendix:

Location: Great Naga Road, Opposite Ashirwad Cinema, Baidhnath Square, Nagpur - 0712
2742792

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11. Bibliography: www.baidyanath.com www.baidyanath.com/our products_list.php www.babadham.org/ www.herbalcureindia.com/baidyanath/

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