A Study on marketing of LPG of IOCL in North East India with reference to sales and distribution with Particular reference

to Tinsukia Area Office

Report format
Acknowledgement Executive Summary Introduction LPG India Overview LPG India Demand and Supply LPG Pricing in India (subsidies) LPG Programs in India Introduction of IOCL IOCL Company Structure LPG Division in IOCL (Product Lines) LPG Marketing in North East India and Divisions Tinsukia Area Office Explanation of Demand and Supply Procedure

1) Distribution Network Categorization Urbanper capita consumption Rural Urban-rural a. RGGLV b. Regular 2) Control Mechanism 3) Customer Service Different Consumer types (From Field Officer Manual) 1. Domestic 2. Commercial 3. Industrial 4. Agricultural 5. Automotive

Customer point of view (From Indane Site,Gas Cylinder rule) a. Booking (From Indane site)

b. c. d. e. f. g. h.

Consumption (Who are consuming how much, Transparency portal) Price (Indane) Carrying (Cash and Carry from FO Manual) Safety measures (From Indane) Cooking guidelines (Indane) Repairing (from FO Manual) Emergency (from FO manual)

Area office point of View (CMS Matrix, FOManual) Expansion a. b. c. d. e. f. Overall Monitor Stock monitor Supply backlog Agreement Maintenance Policy Compliance New vendor selection (From the document from intranet) a. feasibility report b. Selection Process c. Field verification Punitive action Distributor training Safety training Contact establishment Certificate to mechanics Distributor training in software One way allocation

g. h. i. j. k. l. m.

Distributor Point of view a. b. c. d. e. f. g. h. Indsoft Delivery from bottling plant Get in touch with area office Making Payments Supplying correct regulator and other equipments Customer Knowledge Reconciliations Ensure safety storage

Bottling Plant point of view (Plant overview) a. b. c. d. Maximize output Daily planning in selection of distributors Getting in touch with area office Transporters training

e. Ensuring safety f. Ensure correct quantity of cylinders in receiving Transporters Point of View Uniformity in consignment Timely Payment Compliance with vehicle policies Documents for Area Office Stationary for distributors (SV,TV,Dom Gas Consumer Card) All distributor records and agreements Monitoring distributor updates at Central Management Server Distributor Returns (utilized SV,TV<EMR etc) Inspection Report Refill Vouchers Cash Memo Statutory Licenses Notices and Circular

Transactions at various stages 1. 2. 3. 4. 5. 6. 7. 8. 9. For new connection (How it is recovered) For sale of LPG For carrying up to distributor For carrying from distributor to household For withdrawing connections For unconventional products (How they get a commission ) Fine Imposed on distributor (Manual 1) Fine imposed on customer (Manual 1) Fine imposed on transporter (Manual 1)

Auto LPG Major Challenges in LPG Marketing New Initiative To Promote Penetration of LPG (From Intra ppts) 48 hours ( From intra ppts)