Preface

We look our Survey Report at DVD Player . During the Survey Report was to get an overview of the Consumer Durable Market of Sagar city . It was a firsthand experience to get exposed to the professional set-up and face the market, which was really a great experience. Survey Report period was a learning experience. When business is involved, an experience counts a lot. experience are an instrument, which leads towards success. Working with DVD PLAYER ., has been a pleasure I take this opportunity to present the project report and sincerely hope that it will be as much knowledge enhancing to the readers as it was to use during the fieldwork and the compilation of the report.

INDEX

Sr.no.
1. 2. 4. 5. 6.
Introduction Industry Profile Product Profile Objective of Study

Contents

Page no.

Research Methodology 1.Primary data 2. Secondary data 3.Sampling 4. Scope of the study 5.Limitations of the study Theoretical Background of the study Data Analysis Findings Recommendations Conclusion Bibliography

7. 8. 9. 10 11 10.

INTRODUCTION
2

Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, DVD Players , Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like DVD Players s, air conditioners, microwave ovens, color televisions (DVD PLAYERS ) were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer durables sector is 65%. MNC's major target is the growing middle class of India. MNCs offer superior technology to the Consumers whereas the Indian companies compete on the basis of firm grasp of the local market, their well-acknowledged brands, and hold over wide distribution network. However, the penetration Level of the consumer durables is still low in India.

Indian Consumer durables market used to be dominated by few domestic players like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many foreign companies have entered into Indian market dethroning the Indian players and dominating Indian market the major categories being CTV, REFRIGRATOR, MICROWAVE OVEN and DVD PLAYERS S. India being the second largest growing economy with huge consumer class has resulted in consumer durables as the fastest growing industries in India. LG, DVD PLAYERS the two Korean companies have been maintaining the lead in the market with LG being leader in almost all the categories. The rural market is growing faster than the urban market, although the penetration level is much lower .The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels double-income families and consumer awareness were the main growth drivers of the industries.

INDUSTRY PROFILE
The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and DVD Players s. Instruments such as cell phones and kitchen appliances like microwave ovens were also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorized into Brown Goods and White Goods. The key product lines under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5 billion in 200708. More than 7 million units of consumer durable appliances have been sold in the year 2006-07 with DVD Players s (CTV) forming the bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-conditioners together constitute more than 60 per cent of the sales in terms of the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent while direct cool segment has grown by 9 per cent. Companies like LG, Whirlpool and DVD Players have registered double-digit growth in the direct cool refrigerator market. In the case of DVD Players s, the semi-automatic category with a higher base and fullyautomatic categories have grown by 4 per cent to 526,000 units and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment, the sales of window ACs have grown by 32 per cent and that of split ACs by 97 per cent. Since the penetration in the urban areas for these products is already quite high, the markets for both DVD PLAYERS and refrigerators were shifting to the semi-urban and rural areas. The growth across product categories in different segments is assessed in the following sections.

Consumer Electronics
The CTV production was 15.10 million units in 2007-08 and is expected to grow by at least 25 per cent. At the disaggregated level, conventional CTV volumes have been falling while flat TVs have grown strongly. Market sources indicate that most CTV majors have phased out conventional TVs and have been instead focusing more on flat TVs. The flat segment of CTVs now account for over60 per cent of the total domestic TV production and is likely to be around 65 per cent in 2007-08.High-end products such as liquid crystal display (LCD)and plasma display CTV grew by 400 per cent and 150 per

Cent respectively in 200910 following a sharp decline in prices of these products and this trend is expected to continue. The audio/video player market has seen significant growth rates in the domestic market as prices have dropped. This trend is expected to continue through 2009- 2010, as competition is likely to intensify to scale and capture the mass market.

PRODUCT
DVD PLAYERS

DVD-E360
(0)

MRP Rs. 2,390/-* Dealer Locator

DVD-E370
(0)

MRP Rs. 2,490/-* Dealer Locator

DVD-C370
MRP Rs. 2,900/-* Dealer Locator

DVD-C460
(0)

MRP Rs. 3,200/-* Dealer Locator

QUICK VIEW

DVD-C350
MRP Rs. 2,400/-* Dealer Locator

INTEX

DVD Players
Found (24) product(s) Sort By:

Intex HDN-1080 DVD Player

Approximate Price

`*

View Detail
Compare Add to Wishlist

Intex 5.1 Channel DVD Player with 2.1 Speakers

Approximate Price

` 4690*

View Detail
Compare Add to Wishlist

Intex R166

10

Approximate Price

View Detail
Compare

` 3590*

Add to Wishlist

Intex R195
Approximate Price

View Detail
Compare

` 1999*

Add to Wishlist

Intex R-160
Approximate Price

View Detail
Compare

` 2000*

Add to Wishlist

Intex R185
Approximate Price

View Detail
Compare

` 3999*

Add to Wishlist

11

Intex R-190
Approximate Price

`*

View Detail
Compare Add to Wishlist

Intex R-220
Approximate Price

` 3500*

View Detail
Compare Add to Wishlist

Intex N-90
Approximate Price

` 2629*

View Detail
Compare Add to Wishlist

12

Intex R-323
Approximate Price

`*

View Detail
Compare Add to Wishlist

Intex R-200 DVD Player

Approximate Price

View Detail
Compare

`*

Add to Wishlist

Intex N-77
Approximate Price

View Detail
Compare

`*

Add to Wishlist

Intex R-125 RGU

13

Approximate Price

View Detail
Compare

` 2900*

Add to Wishlist

Intex R-145
Approximate Price

View Detail
Compare

` 3590*

Add to Wishlist

Intex R-155
Approximate Price

`*

View Detail
Compare Add to Wishlist

OBJECTIVES OF THE PROJECT

To find number of brands of consumer durable in Sagar city .

14

To study brand preference of consumer for consumer durable goods..

To find most important parameter for selection of brand of DVD Players , Refrigerators, DVD Players , DVD, Microwave oven.

To study profit margin of major brands in consumer durable.

Research Methodology

Research methodology is considered as the nerve of the project. Without a proper wellorganized research plan, it is impossible to complete the project and reach to any 15

conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

Research design
Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyers behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance. Research design specifies methods and procedures for study. In this study the company was interested to know the demand of different consumer durable product, about competitors, and potential for DVD PLAYERS procedures to be used for the study among

retailers/dealer and. However it was exclusively personal interview.

Data Collection:

16

This report was prepared after collecting data from the retailers/ dealers and past data was arranged from the various studies conducted in last few years and various other records of company.

Primary Data:
These data were collected by personal interview with retailers/ dealer. For this purpose questionnaires were prepared in such that all necessary data would be collected.

Secondary Data:
Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources of the company.

SAMPLING METHOD
Random Sampling method

SAMPLE SIZE
20 Dealers & 50 Customer

Research tools:
Questionnaires

RESEARCH AREA
SAGAR CITY -

17

Scope of the study

This project gives us great exposure to the consumer durable market because it includes product knowledge and field survey job in which we visited the consumer durable stores in Sagar city .

18

While visiting the shops we

1. Calculated the display share of the DVD PLAYERS product in shop. 2. Collected the data of actual monthly sale of the DVD PLAYERS product in few shop. 3 Found out the problems that the dealer were facing while selling the DVD PLAYERS product. 4. Found out the customer response for DVD PLAYERS products by asking the owner of the shop. 5. Checked whether demo calls were attended or not

Scope
1. In term of purchasing power parity (PPP), India is the 4th largest economy in the world and overtake Japan in the near future become the 3rd largest. 2. Indian consumer durable market is expected to reach $450 billion by on 2010 3. India has the youngest population amongst the major countries. There were lot of people in the different income categories nearly the two third population is below the age of 35 and nearly 50% is below 25. 4. There were 56 million people in middle class, who were earning us$4,400-US$21,800 a year. And there were 6 million rich household in India. 19

5. The upper-middle and high-income household in urban areas were expected to grew to 38.2 million in 2007 as against 14.6 million in 2000.

OPPORTUNITY
1. In India the penetration level of white goods is lower as developing countries. 2. Unexploited rural market. 3. Rapid urbanization. 4. Increase in income level, i.e. increase in purchasing power of consumers. 5. Easy availability of finance. compared to other

Threats
1. Higher import duties on row materials. 2. Cheap imports from Singapore, China and from other Asian countries.

20

LIMITATION OF STUDY Although I tried my best in preparation of this project, but this study has some limitation: 1.The period of the project was not sufficient to study all the factors in deep. 2.Visiting various places for the study consumed a lot of time. 3.We cannot say that what the consumer have revealed will be right for each and every situation because their perception is influenced by many factors. 4.Many consumer and dealers/retailers showed less interest in providing information and havent cooperated. 5.Some of confidential information viz. credit period, schemes, policies and sales figure were not disclosed by the competitors.

Theoretical Background of the study

Scope of market research in view of modern global business. Research methods provide you with the knowledge and skills you need to solve the problems and meet the challenges of a fast-paced decision-making environment. Business research courses are a recognition that students in business, not-for-profit, and public organizations in all functional areas need Survey Report in the scientific method and

21

its application to decision making. Two factors stimulate an interest in more scientific decision making: (1) the managers increased need for more and better information and (2) the availability of improved techniques and tools to meet this need. During the last two decades, we have witnessed dramatic changes in the business environment. Emerging from a historically economic role, the business organization has evolved in response to the social and political mandates of national public policy, explosive technology growth, and continuing innovations in global communications. These changes have created new knowledge needs for the manager. Other knowledge demands have arisen from problems with mergers, trade policies, protected markets, technology transfers, and macroeconomic savings investment issues. The trend toward complexity has increased the risks associated with business decisions, making it more important to have a sound information base. Increased complexity means there are more variables to consider. The competition is more vigorous, with many business downsizing to make competitive gains. Workers, shareholders, customers, and the public are better informed and more sensitive to their self-interest. Government continues to show concern with all aspects of society. Each of these factors demands that managers have more and better information upon which to base decisions. To do well in such an environment, you will need to be equipped with an understanding of scientific methods and a means of incorporating them into decision making. You will need to know how to identify good research and how to conduct it. This book addresses these needs. As the complexity of the business environment has increased, there has been a commensurate, increase in the number and power of the tools to conduct research. There is

22

vastly more knowledge in all fields of management. We have begun to build better theories. The computer has given us a quantum leap in the ability to deal with problems. New techniques of quantitative analysis take advantage of this power. Communication and measurement techniques have also been enhanced. These trends reinforce each other and are having a massive impact on business management. sources of collection of primary and secondary data for market research. ta sources may be classified as either internal (organizational) or external sources of information. Internal Sources Internal sources of organizational data are so varied that it is difficult to provide generalizations about their use. Accounting and management information systems create and store much of the internal data. Research and development, planning, and marketing functions also contribute. Examples are departmental reports, production summaries, financial and accounting reports, and marketing and sales studies. The collection methods used are unique to the specific situation, and collection success depends on knowing just where and how to look. Sometimes the information may exist in central files (i.e., at headquarters), in computer database, or in departmental chronological files. In other organizations, a central library keeps all relevant information. Systematic searches should be made through exploratory interviews with everyone who handles the information. Often company librarians, MIS. PR/communications, or departmental secretaries can help in pinpointing critical data sources. Internal data sources may be the only source of information for many studies.

23

External Sources
External sources are created outside the organization and are more varied than internal sources. There are also better defined methods for finding them. This discussion is restricted to published sources, although other sources of information may be useful. Published sources of data can be classified into five categories. The newest and fastest growing one is computerized database. They are composed of interrelated data files. The files are sets of records grouped together for storage on some medium. Access may be through online search or CD-ROM. Online databases are often specialized and focus on information about a particular field. Major source of published information consists of diverse materials from special collections. Within this category there are many reference books, each a compendium of a range of information. A second group includes university publications, of which there are masters theses, doctoral dissertations, and research records. A third group includes company publications such as financial reports, company policy statements, speeches by prominent executives, sales literature, product specifications, and many others. There are miscellaneous information sources consisting of the productions of various trade, professional and other associations. These organizations often publish statistical compilation, research report, and proceeding of meeting.

Data Analysis and Interpretation

Table No.1 Sr. No. 1 2 3 Number of companys product sold by dealers. PRODUCT DVD DVD PLAYERS REFRIGERATOR DVD PLAYERS REFRIGERATOR & NO. OF RESPONDENTS 86 & & DVD 24 67 56

PLAYERS ABOVE ALL TOTAL Graph No. 1

92 301 Source:- Survey

INTERPRETATION:According to survey, 86 dealers were sold only DVD PLAYERS , 67 dealers were sold DVD PLAYERS and REFRIGERATOR, 56 dealers were sold DVD PLAYERS and REFRIGERATOR, DVD PLAYERS and 92 dealers were sold all product.

Table no. 2 shows no. of companys product sold from dealers shop. Sr. NO. 1 2 3 4 NO. OF COMPANIES PRODUCT FIVE FOUR THREE TWO TOTAL NO. OF RESPONDENTS 33 24 9 34 100

25

Source:- Survey Graph No. 2

INTERPRETATIONAccording to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2 brands from their shops.

Table No.3 Shows Major brand of DVD PLAYERS sold by dealers. Sr. NO. BRAND 1 2 3 LG VIDEOCON SAMSUNG 26 NO. OF RESPONDENTS 39 23 18

PERCENTAGE 39 23 18

4 5

SANSUI ONIDA TOTAL

11 9 100

11 9 100 Source:- Survey

Shows Major brand of DVD PLAYERS sold by dealers.

11%

9% 39%

18% 23%

LG VIDEOCON SAMSUNG SANSUI ONIDA

Graph No. :- 3 INTERPRETATIONAccording to dealers, in Sagar city LG is leading in

27

DVD PLAYERS with 39%, after that VIDEOCON is 2nd with 23% and then DVD PLAYERS is on 3rd with 18%.

Table No.4 Sr. NO. 1 2 3 4 5

Most important parameter for more sale of DVD PLAYERS REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL NO. OF RESPONDENTS 28 30 17 15 10 100 PERCENTAGE 28 30 17 15 10 100 Source:- Survey

Graph No.4

INTERPRETATIONAccording to dealers, Price is most important parameter for more sale of DVD PLAYRS and then Quality, Services, Advertisement and Schemes.

28

Table No. 5 shows the major brands of DVD PLAYERS sold by dealers. Sr. NO 1 2 3 4 5 6 7 BRAND LG VIDEOCON SAMSUNG GODREJ WHIRLPOOL KELVINATOR KENSTAR TOTAL NO. OF RESPONDENTS 22 13 9 12 19 16 9 100 Graph No. 5

PERCENTAGE 22 13 9 12 19 16 9 100 Source:- Survey

major brands of DVD PLAYERS sold by dealers.

25 20 15 10 5 0 LG SAMSUNG WHIRLPOOL KENSTAR

INTERPRETATION-

29

According to dealers, LG also leading in the REFRIGERATOR market in Sagar city with 22%, After that Whirlpool and Kelvinator is following them.

Table No.9 shows Major brands of DVD sold by dealers. Sr. NO. 1 2 3 4 5 6 7 8 BRAND LG VIDEOCON DVD PLAYERS ONIDA PHILIPS SANSUI SONY INTEX TOTAL NO. OF RESPONDENTS 11 13 10 15 22 12 8 9 100 Graph No. :- 9

PERCENTAGE 11 13 10 15 22 12 8 9 100 Source:-Survey

30

MAJOR BRAND OF DVD

NO. OF RESPONDENTS 25 20 15 10 5 0
C O N G A H IL IP S S A N S U I S O N Y IN T E X LG U N E O O N S ID

22 15 10 12 8 9 NO. OF RESPONDENTS

11

13

A M

ID

INTERPRETATIONAccording to dealers, PHILIPS is the most popular brand in DVD market with 22%, after that ONIDA with 15% and VIDEOCON with 13% on 3rd position.

Table No.10 shows most important parameter for more sales of DVD Sr. NO. 1 2 3 4 5 REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL NO. OF RESPONDENTS 21 42 17 8 12 100 PERCENTAGE 21 42 17 8 12 100 Source:- Survey

BRANDS

Graph No. 10

31

INTERPRETATIONAccording to dealers, Quality is major factor in respect of more sale of DVD, and then Services and prices were to be considered.

Table No.11shows Major Brand of MICROWAVE OVEN sold by dealers. Sr. NO. 1 2 3 4 5 6 7 8 BRAND LG VIDEOCON DVD PLAYERS KENSTAR GODREJ PHILIPS BAJAJ SONY TOTAL NO. OF RESPONDENTS 18 13 15 21 9 8 9 7 100

PERCENTAGE 18 13 15 21 9 8 9 7 100

32

Source:- Survey Graph No. 11

NO. OF RESPONDENTS 25 20 15 10 5 0
N R G O D R E J P H IL IP S B A JA J S O N Y LG C O G EO S ST A U N

21 18 13 15 9 8 9 NO. OF RESPONDENTS 7

ID

A M S

INTERPRETATIONAccording to dealers, KENSTAR is very popular brand for microwave oven. KENSTAR is making a huge business as compare to other competitors after that LG and then DVD PLAYERS . According to dealers, microwave oven does not have that much demand as compare to other consumer durable product. Table No.12 shows Reason for more sales of MICROWAVE OVEN Sr. NO. 1 2 3 4 5 REASONS FOR MORE SALES Price Quality Service Advertisement Schemes TOTAL NO. OF RESPONDENTS 21 36 14 17 12 100 PERCENTAGE 21 36 14 17 12 100 Source:- Survey

E N

33

Graph No. 12

INTERPRETATIONThe most important factor of more sales of microwave oven is QUALITY of the product. Quality is mostly affected on sales of microwave oven.

FINDING

34

1. We came to know while visiting the shop most of the dealers sold entire consumer durable product DVD Players . 2. We know that during the survey in consumer durable industry in Sagar city and area of Sagar city LG is leading in DVD Players , DVD Players , Refrigerator. 3. Study shows that quality is most important parameter for more sale of DVD Players and then price is considered by consumers. 4. Study shows that quality of the product is most important parameter for Refrigerator then price is considered by consumers. 5. While visiting the shop we came to know that quality is most important parameter which is affect on more sales of DVD Players . 6. According to Survey, Philips is most popular brand for DVD. 7. We came to know that while visiting the shop, Kenstar is most preferable brand for Microwave oven because of their quality. 8. While visiting the shop we know that LG is gives high profit margin as compare to other competitors. 9. While visiting the shop dealers suggested that after sales service is most important factor which contributes towards the sales of Consumer durables. 10. All the dealers were not satisfied with the profit margin. rural

35

11. Dvd Players product is costly as compare to LG and VIDEOCON. 12. Maximum rural area is covered by the VIDEOCON because of their low price products. 13. We came to know while visiting the shops that there was big problem of after sales service. 14. Many dealers were facing the problem of after sale service because there is no follow up calls from DVD PLAYERS .s 15. Demo calls also not done properly.

16. LG and Videocon is the main competitor of DVD PLAYERS . 17. Advertising of DVD PLAYERS is more effective as compare to the competitors. 18. Sales promotion scheme were sufficient.

SUGGESTIONS &RECOMANDETION

36

Company should improve the after sales service of products as it is the main factor for the sales of consumer products.

If the DVD PLAYERS Ltd. reduces their product price like LG and VIDEOCON then DVD PLAYERS will take over the LG in all categories.

Company should distribute free key chain, calendar, popular among people.

t-shirts for making brand

Company should introduce low price and low power consumption Refrigerator for acquiring the middle income group.

Dealer desire more advertisement to be done through local newspaper and cable TV ads. To make consumers aware about the product.

Prompt of service in time. Advertisements of the companys products should focus on quality rather then price.

Company should target upper middle class or premium class customers. Company should introduce low cost products to satisfy the needs of low or middle class.

Demo calls as well as follow up Help Company to maintain customer relationship and hence the company should focus on these aspects.

DVD PLAYERS ltd. should concentrate on after sales service. DVD PLAYERS ltd. should try to trap the rural market.

37

DVD PLAYERS ltd. Establish the service center as per taluka place.

Conclusion

With respect to the above study and the findings thereby, the company has definitely entrenched into the urban market.

38

With few more concerted efforts, the said organization needs to enter the rural market in order to completely establish itself all over.

ANNEXURE
A. Questionnaire

Study of Consumer Durable Market for DVD Player . With Special reference To Sagar city . 39

Name of shop: Address: Contact no.: 1) Which is consumer durable product you sold from your shop? DVD PLAYERS Refrigerator DVD Players DVD Microwave 2) How many no. of companys product you sold from your shop? ONE_______________________________________________ TWO_______________________________________________ THREE_____________________________________________ FOUR______________________________________________ FIVE_______________________________________________ SIX________________________________________________ 3) Which is major brand of DVD Players you sold from your shop? DVD PLAYERS LG Videocon Sansui Onida

4) What is the important parameter for more sales of DVD Players brand? Price Quality Services Advertisement Schemes 5) Which is major brand of Refrigerator you sold from your shop? Godrej Whirlpool Kenstar LG DVD PLAYERS Videocon Kelvinator 6) What is the important parameter for more sales of Refrigerator brand? Price Quality Services Advertisement Schemes 7) Which is major brand of DVD Players you sold from your shop? IFB Whirlpool Kenstar LG DVD PLAYERS Videocon Kelvinator Godrej 8) What is the important parameter for more sales of DVD Players brand? Price Quality Services Advertisement Schemes 9) Which is major brand of DVD you sold from your shop? DVD PLAYERS LG Videocon Sansui Philips Intex Onida SONY

40

10) What is the important parameter for more sales of DVD brand? Price Quality Services Advertisement Schemes 11) Which is major brand of Microwave you sold from your shop? DVD PLAYERS LG Videocon Kenstar Godrej Philips Bajaj SONY 12) What is the important parameter for more sales of Microwave brand? Price Quality Services Advertisement Schemes 13) Which companys product you give high profit margin? DVD PLAYERS LG VIDEOCON WHIRLPOOL GODREJ PHILIPS SONY KENSTAR

14) What are your suggestions for DVD PLAYERS to increase the sales? _________________________________________________________________ __________________________________________________________________

B). Bibliography
1- http://www.DVD Players .com/in/aboutDVD Players /index.html 2- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/index.html

41

3- http://www.DVD Players .com/in/aboutDVD Players /corporateprofile/history.html 4- http://www.DVD Players /corporateprofile/visionmission.html .com/in/aboutDVD Players

5- http://www.DVD Players .com/in/consumer/index.html

42