Frankfurt Show Daily, Day 1, October 10, 2012

Frankfurt
10 October 2012
F o r t h e l a t e s t f a i r c o v e r a g e , g o t o w w w. p u b l i s h e r s w e e k l y. c o m / f r a n k f u r t a n d w w w. b o o k b r u n c h . c o . u k
Quercus to publish in US
uercus, the London-based publisher whose roster of international successes

includes Stieg
Larssons Millennium trilogy and
Stef Penneys The Tenderness of
Wolves, is poised to launch a US
publishing operation and has
established a New York office in
preparation for the autumn 2013
publication of its debut list,
writes Liz Thomson. The
company has announced a sales
and distribution partnership with
Random House Publisher Services (RHPS), a division of Random House, Inc.
Founded in 2004 by two
former Orion hands, Mark Smith
and Wayne Davies, respectively
now CEO and Executive
DirectorDigital, Quercus
publishes fiction, non-fiction and
childrens books across imprints
that include MacLehose Press, Jo
Fletcher Books and Heron
Books. Last financial year,
Quercus turned in operating
profit of 5.9m on turnover of
24.8m, and analysts expect a
similar result this year.
Its entry into the American
market will be with a list of 40
titles reflecting the breadth of its
UK cataloguecommercial and
literary fiction, SF, fantasy, horror and childrens; non-fiction
and gift bookswith highlights
including Roberto Costantini's
international bestseller The
Deliverance of Evil and Philip
Zieglers definitive biography of
Laurence Olivier, plus Mikhail
Shishkins The Light and the
Dark, Frank Schtzings Limit,
and Gregory Hughes highly
acclaimed childrens book
Unhooking the Moon. RHPS will
provide exclusive sales and distribution for all physical and digital
Day 1 News.indd 3
titles in the US and Canada.

Weve been planning this
move into the US for some time
now and see great opportunities
in this most vibrant of markets,
said Smith, who last year dipped
a toe into the water with a successful co-publishing venture
with Sterling. This is a start-up
operation and we plan to take
things one step at a time to organically grow our offering and
learn, alongside our partners
RHPS, what we as a company
can bring to such an exciting

marketplace. Our team will focus
on publishing commercial titles
with broad appeal and giving
each title and author the marketing, publicity and outreach support they will need to maximize
their potential. We could not
have a better partner than Jeff
and his team at Random House
and we look forward to a long
and successful partnership.
Speaking for RHPS, Jeff
Abraham, President, praised
Visit us at
Stand R925
Quercus dramatic growth and
success and aggressive plans to
expand into North America. The
quality and breadth of their
publishing programme nicely
complement those of our robust
roster of clients.
Quercus has weathered storms
in its short life, but under the
direction of Smith and his MD
David North, appointed in
October 2008, a tight and loyal
team has staged a remarkable
comeback.
ToC: Ebook growth and

opportunity
wo data-driven keynotes
at Tools of Change
Frankfurt kicked off the
2012 show with yet more evidence of the vast potential digital
offers publishers. The first
thing to say is that it looks like
growth rates are quite fast, par-
ticularly in emerging markets,

Jo Henry of Bowker told ToC
attendees, adding that while
established markets were seeing
exponential growth, in ebook
adoption, emerging markets
look like they are going to go
stratospheric. Leading the way
was India, where some 39% of

respondents said they had paid
for an ebook or an extract in the
last six months, up from 34% in
January. In the US it was 26%,
up from 22%; and in the UK it
was 24%, up from 22%. The
data comes from the most recent
instalment of Bowkers Global
E-Book Monitor, a survey of
1000 consumer respondents in
10 countries, completed in September, which follows up on a
survey done in January of 2012.
Roughly a third of respondents said they had reduced their
print purchases or stopped them
altogether. However, a significant number said they had
increased their print purchasing
because of ebooks, and a significant number who said they were
not print buyers at all were actually enticed into buying print
from ebooks. The formats
clearly work hand in hand,
Henry said.
Most respondents indicated
that an ebook should be valued at
about half the price of a hardcover book, or 80% of a paperback. And then there is the issue
Continues on page 3
09/10/2012 16:15
10 OCTOBER 2012
FRANKFURT SHOW DAILY
FAIR DEALINGS
Shorouk-Penguin unveils rst

list of Classics in Arabic
he first fruits of the

Penguin and Dar El
Shorouk joint
venture, launched
two years ago, are
unveiled today, with the
inaugural 12 Arabic translations
of Black Classics on show here
at Frankfurt.
They include The Prince by
Niccol Machiavelli, The Lady
With the Dog and Other Stories
by Anton Chekhov, The Strange
Case of Dr Jekyll and Mr Hyde
by Robert Louis Stevenson,
Tortilla Flat by John Steinbeck
and, perhaps surprisingly,
The Taming of the Shrew by
William Shakespeare.
The Shorouk-Penguin protocol was signed by John Makinson, Penguin CEO, and Ibrahim
El Moallem, Chairman of
Shorouk, in the Manial Palace in
Cairo, in those now far-off days
before the Arab Spring. The plan
is to publish 12 translations of
Penguins international classics
and up to eight local Arabic titles
annually. The project opens
new horizons for cultural cooperation and is a significant
addition to the library of quality
translations from, and into, Arabic and English. The books will
carry the Penguin Classics livery,
with Arabic text and joint
Shorouk-Penguin branding.
Said Makinson: We are honoured to be partnering with Dar

El Shorouk to launch the Penguin
Classics in Arabic. This is a partnership not just between two of
the industrys most distinguished
and celebrated publishing houses
but between two of the broadest
and deepest literary cultures in the
world. We very much hope that
this project will be a commercial
success but also one of cultural
and symbolic significance.
The books will also feature
prominently in upcoming MEA
book fairs. Cairo-based Dar El
Shorouk was established in 1968
and has since expanded into a
significant media group.
Gadsby to head new division at R&L
owman & Littlefield

Publishing Group has
hired former Continuum
CEO Oliver Gadsby to head a
new international academic
publishing division. Rowman &
Littlefield International will be
based in London and will
acquire titles in the humanities
and social sciences categories for
not just the UK and European
markets but for all markets outside the US, Gadsby said. He
told PW that he was starting to

recruit a small team for the London office and that he expected
to release the companys first
books in the third quarter of
2013. Given the resources of
Rowman & Littlefield I think we
can have a fast start, he noted.
The divisions first titles would
have international appeal.
The support of Rowman &
Littlefield includes distribution
by R&Ls sister company,
To contact Frankfurt Show Daily at

the Fair with your news, visit us on the
Publishers Weekly stand Hall 8.0 R925
Reporting for BookBrunch by
Nicholas Clee in London and LizThomson in Frankfurt
Reporting for Publishers Weekly by

Andrew Albanese, Rachel Deahl, Calvin Reid and Jim Milliot
Project Management: Joseph Murray
Layout and Production: Heather McIntyre
Editorial Co-ordinator (UK): Marian Sheil
To subscribe to Publishers Weekly, call 800-278-2991

or go to www.publishersweekly.com
Subscribe to BookBrunch via www.bookbrunch.co.uk
or email editor@bookbrunch.co.uk
Frankfurt Fair Dealer issue printed by Henrich Druck + Medien GmbH,
Schwanheimer Strae 110, 60528 Frankfurt am Main
www.publishersweekly.com
Day 1 News.indd 5
National Book Network International, and access to Fusion,

NBNis digital distribution arm.
Gadsby said R&L International
would use technology in every
aspect of the business from
production to distribution.
Given the international scope of
the company, digital delivery
will be key, Gadsby said. He
said that he expected to use
new models of collaboration in
working with authors.
ToC
Continued from page 1
of free. One thing we can say

now is that free is driving engagement with paid digital content,
Henry said, noting that in the
more established market, there
was clear evidence that free
downloaders were moving on to
become paying customers as well.
Andrew Bud, Global Chair of
trade body MEF, followed
Henry with insights from
another consumer survey that
indicated a huge opportunity for
publishers in the mobile space.
While a growing number of
readers were already using
mobile devices to read, Bud said
the survey showed that books
ranked among the last things
OUP launches
apps
OUP has licensed two of its
leading childrens series to
app developers.
Gazoob, a UK-based
developer of educational
apps, ebooks, and games, is
behind the Read with Biff,
Chip and Kipper learn-to-read
app, which is launching here
at Frankfurt. It feratures
characters from the Oxford
ReadingTree reading scheme,
which is used in 80% of UK
primary schools.The 48-title
series has been developed by
leading educational experts
and carefully tailored to match
current reading practice.
Rod Theodorou, OUP
Primary Business Director,
said: We are constantly
looking at exciting new ways
of bringing our content to
children.This app allows
children to interact with their
favourite storybook
characters, while developing
essential reading skills.
Meanwhile Mobile
Systems has developed apps
for a range platforms using
content from The Oxford
English Dictionary for
Schools, The Oxford
Students Dictionary, and
accompanying thesauruses,
and The Oxford Learners
French, Spanish, and
German dictionaries.
purchased for mobile devices.

Roughly 17% of respondents
said they had purchased books
for their mobile devices, a twilight zone number, he noted,
not negligibly small, but not as
large as it should be.
He noted the advantages of
mobile: consumers had them to
hand most of the time; mobiles
had the ability to push consumers; they offered information
about buying and consumption;
and they made it easy to pay.
Now in its fourth year, the
Tools of Change conference has
become the Frankfurt Book
Fairs unofficial hot spot for
innovation, noted FBF organizer Holger Volland, kicking
off the conference with a slate of
cutting-edge programming.
www.bookbrunch.co.uk
09/10/2012 15:26
10 OCTOBER 2012
FAIR DEALINGS
Txtr e-readinga cool

add-on to phone plans
n a venture designed to
bring giant mobile phone
carriers more directly into
the book market, German
ebook retailer Txtr has
unveiled plans at Frankfurt to
release a new e-ink digital reading device that can be offered as
an inexpensive premium
through phone plans, writes
Calvin Reid. The new device,
called the Beagle, is a small, battery-powered e-reader with a 5
e-ink screen that would cost less
than $19 when offered via a
mobile data plan.
Txtr chief commercial officer
Thomas Leliveld said the Beagle
would be one of the smallest and
lightest (128 grams) e-readers in
the market. Leliveld claimed the
device could run on two AAA
batteries for up to two years,
there are no cables or charger,
joking that it was, No wi-fi or
4Gits a no-G device, designed
strictly for reading. But it is
designed to work in conjunction
with a cell phone, and once its
synced to a consumers phone

with access to ebooks, he or she
can wirelessly move up to five
ebooks from their phone to the
Beagle for reading. A limit on the
number of titles (five) that can be
placed on the Beagle and the
devices lack of any transmitting
capability is not arbitrary
Leliveld acknowledged that this
was intended to prevent illegal
content sharing.
The Beagle looks to be able to
support the display of any ebook
no matter where it is purchased.
It will launch with Android
phones, and support for Apple
iOS devices will be next. Support
for BlackBerry devices is not
planned, Leliveld said, But I see
Windows 8 phones as the third
platform.
Leliveld said the targets of the
venture were the giant global
phone carriers like Sprint and
AT&T, and the plan was to have
them subsidize the device and
offer digital reading as a cool
value-add for phone consumers.
Frankfurt briefs
James Grimmelmann, Professor of Law at NewYork Law School, has joined
PublishersWeekly as a Contributing Editor for legal affairs. Grimmelmann
frequently writes about intellectual property, virtual worlds, search engines,
online privacy, and other topics in computer and Internet law.
Faber has bought a novel written for digital publication by Iain Pears, best
known for his historical mystery An Instance of the Fingerpost.The publisher
signed world English rights in the app edition through Felicity Bryan, who is
selling US rights in the book.Andrew Nurnberg is handling translation rights.
ARCADIA presents time-slip stories that may be read in linear fashion or
otherwise, as readers choose.
As Orion and Knopf prepare to publish Maeve Binchys nal novel, AWeek in
Winter, Jeremy Robson is offering rights inan illustrated reminiscence of
the late author by Piers Dudgeon.The Robson Press has world rights in the
project, acquired on the eve of Frankfurt direct from the author.
NanTalese, with Ronit Feldman, won an eve-of-Fair deal for the story of a
Jewish dance instructor Rosie Glaser, who was betrayed to the Nazis by both
her husband and her lover, yet managed to survive through a combination of
luck, optimism, charm, bluff, and inventiveness. DANCING INAUSCHWITZ
(working title), by Glasers nephew Paul, was bought in a heated auction
conducted by Barbara Zitwer, andTalese hasWEL rights.
HarperFiction has announced a three-book deal with novelist and Oxford
academic Harry Sidebottom, for a series of novels called Throne of the
Caesars. Sidebottom was previously with Michael Joseph. Katie Espiner at
HC bought UK and Commonwealth rights in the series from James Gill at
UnitedAgents. IRONAND RUST, volume one, will appear in spring 2014.The
novels will be set around theYear of Six Emperors,a time of crisis for the
Roman Empire in the third century.
Day 1 News.indd 6
Ebook Services touting Ebook

Engine
The highlight at the Frankfurt Book Fair for Ebook Services will be
its Ebook Engine, a new system launched earlier this year. Ebook
Engine allows publishers to sell ebooks from their own websites,
with features including retail, rental and promotional options, all
without visitors leaving the retailers site.
The service is adaptable to each publishers own plans and
strategies. Every publisher we speak to has a new and ingenious
way that the Ebook Engine functionality can help them to increase
revenues, said President of Ebook Services Suzanne Cole, who
noted that Ebook Engine had been in the pipeline for a long time
and its release was a long-awaited milestone for the company,
which is based in London and has ofces in the US and Australia.
Ebook Engine builds on our tailored offerings to publishers for
direct distribution and promotion of their ebooks.
In 2011, Ebook Services entered the e-galley arena with its Digital
Comps service, creating a portal for end users to place requests
and redeem promotional vouchers.The new Ebook Engine aims to
enhance a publishers distribution strategy at higher margins than
offered by existing retail partners.The service has no upfront costs
or annual fees. Ebook Services will be at stand 8.0 R 933.
Smartphones, reading and a new

world of collaborative writing
ndrew Buds TOC

Frankfurt keynote (see
page 1) on mobile content and commerce was appropriately followed by the Evolving
Role of Readers, a panel that
examined the proliferation of
new kinds of online collaborative writing models, writes Calvin Reid. Moderated by BookCamp founder Ami Greko, the
panel included Wattpad founder
Allen Lau, Marketing Manger
Amy Martin, and Say Books
cofounder Anna von Veh.
The discussion focused on the
growth of collaborative writing
onlinefrom informal posting of
chapters for feedback to the
explosive growth of fan fiction, to
experiments in which readers
join with authors in way that
blurs the lines between the two.
Wattpad, an online writing
community focused on mobile
devices, is a magnet for young
users, and a hotbed of interest in
genre fiction, particularly
romance, vampire/romance fiction and fan fiction. Lau pointed
out that while Wattpad writers
like Abigail Giggs and Brittany
Geragotelis generated millions
of reads by posting their supernatural fiction on Wattpad, they
had gone on to sign book deals

with conventional publishers.
Conventional notions of copyright, he argued, were not applicable to fan fiction: Publishers
are not losing sales, theyre getting an enormous about of marketing for free. This is how the
world works today.
Martin outlined how Wattpad worked with Sony Music in
marketing tie-ins to create fan
fiction around the members of
the One Direction boy band.
Using a Wattpad writer, Sony
created a background fiction for
each band member that attacted
more than a million readers,
who in turn created tens of thousands more pieces of fan fiction,
generating still more readers and
interest in the band.
Wattpad has released new
online tools that allow its members to write on their phones:
For a generation that lives
online, through their phones,
writing is part of their entertainment, its a hobby and with fragmented times, when the inspiration comes you can write, right
on the spot. Even bestselling
writers, including Margaret
Atwood and Paulo Cuehlo, are
trying out the service.
09/10/2012 16:17
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The Rowman & Littlefield Publishing Group is one of the largest and fastest growing
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Its numerous imprints publish in virtually all fields in the humanities and social sciences,
including academic, reference, and general interest books.
For more information about The Rowman & Littlefield Publishing Group and all of our
imprints, visit www.rowman.com
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10 OCTOBER 2012
Briefcase: the highlights from agents lists at the Fair

US
The Baror International list

features Gabriel Bakrims debut
novel, THE WEIGHT OF SOULS,
which the agency calls an epic
tale of greed, salvation, and love
against all odds. Curtis Brown/
Gelfman Schneider has Jeffery
Deavers latest, THE KILL ROOM
(Grand Central), the 10th entry
in the authors Lincoln Rhyme
series; rights
sold in the UK,
Czech Republic,
Germany,
and Holland.
DeFiore &
Company
will be pushing
Joel Fuhrmans
THE END
OF DIETING
(Harper One), a
book about the
dangers of fad
diets from the
author of the
current bestseller Gill Hornby
Eat to Live.
A big title for Sandra Dijkstra
Literary Agency is Amy Tans
VALLEY OF AMAZEMENT
(Ecco), which follows a ChineseAmerican courtesan from the late
19th century into the 1930s. On
Dystel & Goderichs hot list
is Maze Runner author James
Dashners new YA series, The
Mortality Doctrine; book one,
THE EYE OF MINDS (Delacorte),
follows a gamer in a virtual world
who gets ensnared in a dangerous
situation. Among Foundry
Literary + Medias big books
is Sasha Greys THE JULIETTE
SOCIETY (Grand Central), a debut
erotic novel from the porn star;
The Agency Group (in the UK)
is co-repping.
The Gernert Company will be
pushing Iowa Writers Workshop
fellow Mario Zambranos debut,
LOTERIA, about an 11-year-old
girl who uses the titular game to,
as the agency explains, piece
together the story of how her
family has fallen apart. One of the
notable fiction titles for Sanford
J Greenburger Associates is
Nancy Bilyeaus THE CHALICE
(Touchstone), a historical romance
set in 1538 and a sequel to the
authors historical thriller The
Crown. ICM (handled by Curtis
Brown) will be talking up

Michael Pollans latest, COOKED:
A NATURAL HISTORY OF
TRANSFORMATION (Penguin),
which focuses on the four classic
elements: fire, water, air, and earth.
A highlight from Inkwell
Management is Lionel Shrivers
BIG BROTHER (HC, US/UK/
Australia/Canada), about an Iowa
family turned upside down when
their son/brother
visits from New
York and shows
up 200 pounds
overweight.
Janklow &
Nesbit will be
selling William H
Gasss MIDDLE
C (Knopf), about
an Austrian
father/husband
who flees his
country before
WWII, and his
son, raised in
Ohio, who years
later turns to
music and fantasy to reconcile
unanswered questions of his life.
William Morris Endeavor
has Fast Food Nation author Eric
Schlossers COMMAND AND
CONTROL (Penguin Press, US/
UK), the subject of which will be
announced at the Fair.
Among Trident Media Groups
big books is Maya Bankss
Breathless trilogy, about three men
and the women they fall for; it
sold to Berkley in the US for seven
figures. Ed Victor will be selling
a new book by John Banville
(writing as Benjamin Black)
featuring Raymond Chandlers
famous PI, Philip Marlowe. (The
deal for the book was struck,
in part, with Chandlers estate.)
Writers House is talking up the
new adult book from Neil Gaiman,
THE OCEAN AT THE END OF
THE LANE (HC), a work the
agency says is about memory and
magic. The Wylie Agency has
Elif Batumans THE TWO LIVES,
the debut novel from the lauded
essayist/journalist and author
of The Possessed; the agency
described the novel as eight
self-standing but interconnected
chapters that revisit the territory
of eight articles Batuman actually
reported in Italy, Israel, and
Day 1 News.indd 8
Turkey but interwoven with the

kinds of human backstories that
never make it into a non-fiction
feature; no rights yet sold, and
delivery is set for September 2014.
further deals). Rebecca Carter

(Janklow & Nesbit), in one
of her first deals as an agent, has
sold at auction Alec Ashs portrait
of China, YOUTH TRIBE, to
Picador. There have been numerous
UK
international deals for Marina
The Blake Friedmann list
Chapmans THE GIRL WITH
includes Elizabeth Chadwicks new
NO NAME: THE INCREDIBLE
historical novel, THE SUMMER
TRUE STORY OF THE GIRL
QUEEN, which is the first volume
RAISED BY MONKEYS, her
in a trilogy about Eleanor of
account of spending five years of
Aquitaine (Little, Brown UK), and
her childhood with monkeys in the
the suspense novels THE SECOND
Columbian jungle (Mainstream
LIFE OF AMY ARCHER by RS
UK; agent Andrew Lownie).
Pateman (pre-empted in the UK
The Marsh Agency has
by Orion) and UNTIL YOURE
Kate Atkinsons new novel, the
MINE by Samantha Hayes (prestandalone LIFE AFTER LIFE
empted in the UK by Century
(Transworld UK). Researching
and in the US by Crown). From
VIVIEN LEIGH: AN INTIMATE
Luigi Bonomi, THE DEAD
PORTRAIT, Kendra Bean has had
WIFES HANDBOOK by Hannah
access to private correspondence
Beckermann is about a woman
between Leigh and Laurence
who has died but who can still see
Olivier, as well as to many of their
what happens to her loved ones
friends (agent Laura Morris).
on earth (world rights, Penguin
Jonathan Coes THE BROKEN
UK). THE HIVE by Gill Hornby
MIRROR, with illustrations by
(Felicity Bryan) is about a
Chiara Coccorese, is about an
group of scheming school mums
8-year-old who finds a piece of
(Little, Brown UK; Reagan Arthur
mirror that reflects the world
Books US; sales in seven other
back at her in strange and
territories). THE
mysterious ways
ILLUSION OF
(Feltrinelli has
SEPARATENESS
world rights;
by Simon Van
agent Tony
Booy (Conville
Peake).
& Walsh) centres
PFD has Jeanette
on a simple act
Wintersons THE
of courage on
DAYLIGHT
the battlefield
GATE, written
in the heart of
for Random
France during
Houses Hammer
World War Two
imprint. The new
(HarperCollins
novel by poet
US; XO France;
and Man Bookerunder offer in
shortlisted
Germany).
novelist Adam
Elif Batuman
Curtis Brown
Foulds (United
(Photo: Muhsin Akgn)
has new novels
Agents) is set in
by Tracy Chevalier (THE LAST
North Africa and Sicily at the end
RUNAWAY, set in rural Ohio
of the Second World War (UK deal
during the last days of slavery
to be announced); and, also from
HarperCollins UK; Penguin US)
United Agents, prize-winning
and John le Carr (a furiously
historian Margaret MacMillan
paced story of moral dilemma,
offers 1914, a new look at the
personal guilt, bold action and
origins of the First World War
unexpected love Penguin UK
(Profile UK).
and US). Lottie Moggachs KISS
Ed Victor has titles from
ME FIRST (Greene & Heaton),
big hitters including Frederick
about a young woman who wants
Forsyth (THE TRACKER,
to commit suicide without her
Transworld UK), Nigella Lawson
family knowing, was the subject of
(NIGELLISSIMA!, Chatto UK),
an 11-publisher auction in the UK
and Pete Townshend (WHO I AM,
(Picador UK; Doubleday US; seven
HarperCollins UK).
09/10/2012 15:09
10 OCTOBER 2012
10 FRANKFURT SHOW DAILY
Shouting about books

Calvin Reid reports on the BookShout technology that makes it possible for readers to import
books from any platform, including Kindle, to read in one location
n a move that will delight

consumers, irritate some
ebook retailers, and focus
attention on its platform,
BookShout, a social
reading and book retail
application, is introducing new
technology that will allow its
users to legally import their
previous and future ebook
purchases into their BookShout
account, free of charge, no
matter where they were
purchased. Announced at TOC
(Tools of Change) Frankfurt,
beginning today users can
import ebooks purchased at
Amazon and Barnes & Noble
into their BookShout accounts
and have all their ebook titles
available in one location.
The new function addresses
one of the biggest drawbacks of
digital reading at the moment:
consumer ebook purchases are

walled off with DRM and must be
read in different e-reading applications depending on the retailer
they were purchased from. The
new BookShout function will
allow consumers to organise their
ebooks as they choose in the
BookShout application.
Ebook retailer
But BookShout is also an independent ebook retailer, and its

business model and ebooks-allin-one-place technology will
likely attract the attention of
major book publishers as well as
book consumers. Currently,
about 250 publishers offer titles
for sale on BookShout, including
four of the Big Six American
houses (Penguin and S&S are
not involved), totalling about
100,000 books. Only books
available for sale via BookShout

will be aggregated. Our agreements allow consumers to aggregate their books onto our platform. The publishers just want
to make sure that the books have
been purchased, explained
BookShout founder Jason Illian.
Its move to make consumer
titles available in one spot has
This is Joe Readers content,

cant he read it anywhere he
wants?JASON ILLIAN
attracted the support of publishers such as OReilly Media.

OReilly Medias Publisher (and
Tools of Change President) Joe
Wikert said: We are 100% supportive of BookShouts push to
free readers and empower publishers. We will continue to
work with BookShout to allow
readers to experience and define
ebooks in new ways. Michael
Hyatt, former CEO of Thomas
Nelson, agreed with Wikert:
BookShout continues to innovate in ways that support the
entire publishing ecosystem. Its
exciting to see BookShout and
publishers co-operating in a way
that is good for all readers.
Knocking down walls
ISBN 9780757316890
ISBN 9780757316937
ISBN 9780757316951
Also Available : For the Love of Teachers ! For the Love of Christmas
These adorable books celebrate the unconditional

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Calvin Reid - BookShout.indd 2
with each other, compare reading

lists and notes, form book clubs
and purchase ebooks that can be
read in the BookShout environment. And while BookShout
allows its users to form book
clubs and read books collectively
online, users cannot read the
book in BookShout unless they
have purchased a copy.
Founder Illian said BookShout is

knocking down the walls that
ebook retailers have established
and putting users in control of
their digital bookshelves. Illian
emphasised that there is nothing illegal about this, its not
Napster. Consumers can aggregate the ebooks they own. He
continued: Retailers are putting these blocks up, making
their ebooks platform specific.
Were just enforcing the [consumers] contract. This is Joe
Readers content, cant he read it
anywhere he wants?
Originally launched as a social
reading platform in the Christian
book market, BookShout is now
being promoted to the larger
book market. The application
allows its users to communicate
Completely legal
While Illian emphasised that the

service is completely legal, he
also acknowledged the possibility of lawsuits. Its all legal but
that doesnt mean we wont get
sued, he said. When consumers
buy ebooks they are actually
licensing the contentnot buying
the ebooks outright like a physical bookand that licence comes
with restrictions. But Illian
repeatedly emphasised that the
ability to aggregate the ebook
content is legal as well as
empowering to book consumers. Its all above board, he
said, noting that BookShout has
the technical capacity to import
ebook content from any platform. BookShout is starting with
Amazon and B&N, he said, and
will likely add Kobo next.
There are no legal issues, he
said, while also acknowledging
that e-tailers have not been notified about the technology, or
BookShouts plans to use it. He
also stated that retailers cannot
block the service either. Amazon may not like it, Illian said,
adding that: Were prepared to
talk about all of this with retailers, but were consumer
focused. And pointing to
BookShouts book retailing service, he said they also want to
use it to give publishers better
data, which books are selling,
what consumers are sharing,
and offer a higher level of discoverability. Stuff to help them sell
more books.
07/10/2012 21:19
10 OCTOBER 2012
Putting the pride back into bookselling

Liz Thomson talks to James Daunt about Waterstones new makeover, major investment in staff
training and plans for the future
or publishers, much depends on

the last quarter of the year. So,
too, booksellers, but perhaps
none more so than Waterstones,
Britains last remaining bookshop
chain, which must this year prove that it is, in
that over-used phrase, fit for purpose. If
Waterstones, in a desperate state of decline
for so many years as part of the (perhaps terminally) ailing HMV Group, can sell a lot of
books, not only will publishers breathe easy,
but confidence in what was once one of the
countrys best-loved brands will be restored.
For a man under pressure, Managing
Director James Daunt is remarkably calm.
Hes rushed home early from visits to three
disparately placed stores (the travelling time
used for a meeting with whoever is in the
passenger seat of his car) to pick up his
younger daughter from schoolhis wife is at
a conference. Over freshly brewed coffee, he
sits down to chat in a room whose cosy,
lived-in feel is a reminder of London NW3
before the bankers and TV celebs took over.
A revolution in bookselling
Its almost 30 years to the day since Tim

Waterstone launched his mould-breaking
chain in Kensingtons Old Brompton Road,
beginning a revolution in bookselling. There
are now some 300 stores in the estate, and
refits are proceeding apace. Weve done an
old Waterstones in Brighton, a Dillons
on Argyll Street in Glasgow, an Ottakars in
Norwich and a Hammicks in St Albans.
Theyre representative of four generic types
in the estate, so proving a solution ready to
roll out for any shop. The look will be
unified, but were working with the fabric of
each individual building so that we have the
best bookshop in each place. Weve been
clever, and the effect has been very successful
without costing too much.
Booksellers as barristas
So, a makeover that isnt cheap, but wont

break the bank, for very obvious reasons.
Other changes are happening: cafs are being
installed in stores where Costa, Waterstones
franchise partner, wont go. For example,
Daunt continues, Sutton had a caf, but
Costa withdrew because they couldnt make
it pay. But if booksellers make the cappuccino
it works well. The caf drives people, and as a
result you sell many more books. Weve
opened six, and theyve all been fantastic.
Booksellers as barristas then! Its a skill
that falls outside the Waterstones Academy,
a major investment in staff training. Were
trying to put some pride back into the trade
Liz - Daunt feature.indd 2
Competing withAmazon
James Daunt
and into the profession. Its been so debased

and devalued. Ive plied the trade of a
booksellerI was proud to describe myself as
such at dinner partiesbut it became
something that meant you were a failure in
some way: What are you going to do next?
Once, Waterstones was stuffed with bright
sparks working on novels or PhDs but, with
the chain run by a former grocer, books were
treated liked the proverbial baked beans.
With staff forced to work to checklists and
planograms instead of being allowed to use
their literary initiativein short, to be
booksellersthe enthusiasm (and sometimes
the calibre) of that staff was dissipated.
New generation of booksellers
Given how difficult our job is and how

intellectually demanding if you do it well, if
were going to train up a new generation of
booksellers then we need to invest. One of
the problems was that youd only earn more
money if you followed a career path that
turned you into a manager. An absolutely
brilliant bookseller may well be a dreadful
manager. You end up saying: If you want to
be paid more, stop doing what youre
brilliant at front-of-store and go and sit in an
office. All that needs to be changed. For
those who have a vocation thats good
newsand should ensure that the in-store
experience beats online into a cocked hat.
Which brings us to Amazon, which has
dictated that the Kindle will be launched
in-store on 25 October. Every branch will
sell them, though from a relatively small
corner (customers know exactly what a
digital e-reader is), and staff have been
trained. The Kindle is, he believes, the best
product to put before our customers, and
one of his first moves on arriving last
summer was to desist with the ragbag of
devices the chain was half-heartedly selling.
But didnt Daunt once describe Amazon

as a ruthless money-making devil?
He chuckles. The essence is right if not
the words. Look, Amazon wants to sell a
lot of books. I continue to believe that its a
huge competitor of ours. But I hold my fate
within my own hands. If I have awful shops,
which are not particularly pleasing
environments and the prices are poor, Im
going to lose the customer. If we play to
our strengths, create lovely environments,
which are places of relaxation, leisure and
enjoyment where people want to spend their
timewell, Amazon cant do that.
Waterstones discounts quite heavily and is
able to compete with Amazon if it retails
well and earns the loyalty of its customers
and thats what it had been failing to do.
Waterstones hadnt been run by a bookseller
for a very long time. My predecessors
produced increasingly poor shops
and customers deserted them. Under
Daunt, a widely admired bookseller, there is
a culture of commitment. The good people
were still there, but they werent running the
company. If you run your own bookshop
and youre interacting with customers, its a
fabulous job. But that wasnt what theyd
been doing.
Steady hands
So is Daunts new boss happy with the way

things are going? The Managing Director in
whose steady hands so much rests points
out that Alexander Mamut, a long-time
customer of Daunt Books, lives in Moscow
and isnt here that much, but yes, hes
pleased. Was it a big decision to step back
from the chain he founded and had so
lovingly created to take on the nightmare
that was Waterstones? He turns slightly
mischievous. Waterstones was about to
disappear and I dont think that was going
to be great for the British book trade. Im
not sure how Daunt Books was going to
survive in that environment. Random House
doesnt run a warehouse to supply the likes
of Daunts; its to supply Waterstones. Where
would we have been a year on from there
being no Waterstones? I dont know.
A thought bubble seems to hang over
Daunts head. Waterstones not being
there was going to be extremely damaging
to our ecosystem. A world of supermarkets
and online would have been a pretty
bleak one. Independents would have found
it very hard to carry on. The writing was on
the wall for a very long time. Somebody had
to do something.
07/10/2012 21:16
Proud to be promoting our 2nd Professional Programme connecting Arab and international
publishers providing opportunities fortranslationacrosstheworld
Welcoming over 50 international authors including
- William Dalrymple
- Gavin Esler
- Julia Gregson
Visit us at
Hall 5.0 Stand C975 or Hall 8.0 Stand R910

to nd out more or to register your interest
: 50
-
10 OCTOBER 2012
Putting our moko on the global market
k, so we are small; New Zealands population is just

under 4.5 million, though the
countrys land mass is greater
than that of the UK, writes
Jillian Ewart. Also distant, with three and a
half hours flight time to nearest neighbour
Australia and just over 24 hours to London.
We became a nation only in 1840. Our
publishing history is slightly longer, with the
first book either some quite unprofessional
sheets by William Yates in 1830, or by
William Colenso in 1835. Both were printed
in Maori and were translations of parts of
the Bible. (The first publication in English
was a Temperance Society pamphlet in
1836, but thats another story.)
Our time zone is the reverse of the Northern hemisphere, so our catchphrase for
Frankfurt Book Fair is, While you were
sleeping. Our Kiwi nickname comes from a
flightless bird, but in reality we are great
travellersand no one ever told us we
couldnt go out to the world and punch
above our weight. So that is why we are
Guest of Honour country at Frankfurt Book
Fair in 2012.
New Zealand has published around 2,000
new titles in each of the past five years, covering the full spectrum: trade fiction and
non-fiction (cooking, gardening, history,
natural history, art and photography), literary fiction, poetry, academic, books for children and teens, and educational books.
Weve created an international market for
our early learning and other educational
publishing, and are forging ahead with
world-leading e-learning and applications.
Non-fiction accounts for 38% of all titles
publishedeachyear,withfiction(tradeandliterary) at 4% and childrens books at 17%. And
like the international market, book sales in New
Zealand declined by 7% in the first quarter this
yearafterbeingflatforthe2010-2011year.
Cookbooks dominate the bestseller lists
for long periods, representing as many as five
of the top 10 titles at times. They make up
only 6% of sales but when they sell, they sell
very well. Annabel Langbein is probably our
most internationally recognised cookbook
author, and Robert Olivers Mea Kai was
Gourmand World Cookbook Awards Best
Cookbook for 2010.
Big Four local lists
Random House NZ, Hachette NZ, HarperCollins NZ and Penguin NZ will be familiar
names because of their international owners.
All new titles on their local lists that are suitable for ebooks are simultaneously produced in those formats.
Random House is headed by Karen Ferns.
She says: Our local publishing is around 80
to 90 titles a year over a broad scope, but
Jillian Ewart - NZ overview.indd 2
Jillian Ewart
with the dominant genre high-end, illustrated non-fiction. We also have a good fiction range and strength in other categories.
Deputy Publishing Director Jenny Hellen
and Rights Manager Graeme Morrison are
both attending Frankfurt. Weve had huge
success with Paul Cleaves dark, intense
thrillers, selling rights to Germany and nine
other countries, says Jenny Hellen. Our
other authors who will be at Frankfurt
include Witi Ihimaera, Kate De Goldi, Philip
Temple and Catherine Robertson, and all
are published in Germany.
For New Zealand is Cooking at the Fair,
Random is taking its best-selling cookbooks,
and will also be pitching childrens titles,
including Kate De Goldis The ACB with
Honora Lee and Margaret Mahys The
Moon and Farmer McPhee.
Margaret Thompson, Managing Director
of Penguin Group NZ, says they run a strong
local list, with about 90 books published
each year. The majority are non-fiction
(lifestyle, cooking, gardening, history and
natural history), but we also have a fiction
list and childrens and teen titles. The runaway best-selling non-fiction this year for
Penguin NZ has been Treats from Little and
Friday, a cafe cookbook by Kim Evans. Penguin NZ is the originating publisher for the
internationally popular Hairy Maclary and
Slinky Malinki picture book titles by Lynley
Dodd and owns sell to the world hardback
and paperback rights to the titles.
Kevin Chapman, Managing Director of
Hachette NZ, says the companys NZ publishing list is 20 to 30 titles a year. One of its
strong points is a sports list, but it also does
well in other non-fiction. However, the main
title it will feature at Frankfurt is local author
Paul Thomas humorous crime fiction Death
on Demand (English publication rights have
been sold already, plus film and audio).
Hachette NZ is confident there will be
strong interest in foreign-language rights.
Alison Brook, Head of Publishing for
HarperCollins NZ, says it publishes about 50
new titles each year. We see Frankfurt 2012

as a real opportunity to promote our New
Zealand titles to the world, with a focus on
German translations, she says. UK-based
Kiwi chef Peter Gordon will be there to promote his new release Peter Gordon Everyday,
published this month. The Search for Anne
Perry, Joanne Draytons biography of the
crime writer, and Kerry Spackmans titles, The
Winners Bible and The Ant and the Ferrari,
are other titles with rights potential. HarperCollins NZ also has rights to many of their
book collaborations with Weta Workshop
(the design and effects company, which has
worked on the Lord of the Rings Trilogy, King
Kong and Avatar, to name a few).
Educational publishing
Educational publishing dominates book

exports. If trade publishing is the showy tip of
the Kiwi iceberg, there is serious mass below
the waterline in educational publishing. Weve
been leaders in turning primary students from
reluctant and challenged readers to confident
and happy ones on the back of years of pedagogical research. Part of this success has been
with the whimsical, engaging early readers
from top international childrens authors
including Joy Cowley and Margaret Mahy.
Reading may have been the catalyst, but
now our exports cover a wide range of subject matter and content. In fact, educational
publishers produce more titles than any
other sector of the New Zealand publishing
industry and are responsible for two thirds
of our publishing exports.
One of our well established companies,
Learning Media, has revenues of NZ$30
million annually and 20% of that comes
from export sales. Note too that nearly a
third of Learning Medias revenue comes
from their digital output: they supply material from websites as apps and in ebooks for
all stages of learning. Digital is the major
growth area in educational publishing, and
New Zealand, already at the forefront, is
well set up to exploit this, with innovative
designers and a thriving IT industry that is
not afraid to push the boundaries. Eleven
New Zealand educational publishers will be
attending the Frankfurt Book Fair, and new
developments will be unveiled by many.
One of those is Kiwa Media. Its breakthrough technologythey convert books to
i-apps, digital reading media and other platforms, which are voiced in a number of languagesarose from Rhonda Kites love of her
own Maori language. Kiwa can now migrate
whole catalogues or libraries to digital media
with ease. Kite is a former audio postproducer who saw the possibilities of iPad
usage for childrens entertainment and learning. The two-year-old company has quickly
Continues on page 16
07/10/2012 21:27
One man volunteered

for Auschwitz, and
now we have his story.
Unpublishable for
decades in Communist
Poland and now
translated into English.
A histOriCAl dOCUmEnt
Of thE grEAtEst
imPOrtAnCE.
The New York Times
OnE
mAn
did thE
UnthinKABlE
A shining ExAmPlE Of hErOism

that transcends religion,
race and time.
Rabbi Michael Schudrich,
Chief Rabbi of Poland
First time in english!

the secret undercover
mission at Auschwitz
this rEmArKABlE BOOKmay

shock but will surely enlighten.
here is a portion of the Auschwitz
story that needed to be told.
Professor Gerhard L. Weinberg,
bestselling author of A world at Arms: A Global

history of world war ii
Visit us at:
National Book Network,
www.nbnbooks.com
Hall 8, Booth E954
and
Independent Book Publishers Association,
Hall 8, Booth K913
Watch the trailer on YouTube!

The Auschwitz Volunteer:
Beyond Bravery
10 OCTOBER 2012
built up a reputation in its field

and now has joint venture partnerships, one recently opened in
New York and another about to
open in China.
Small and versatile
Ingram delivers content to the largest number of

potential readers worldwide, including retail customers,
library patrons, and studentsin any format.
More content. More reach. More sales.
Hall 8.0 | Stand M902
ingramcontent.com
Jillian Ewart - NZ overview.indd 3
The Publishers Association of

New Zealand has 85 members;
some of these publishers heading
to Frankfurt include Sydneybased Allen & Unwin, which has
a New Zealand arm that publishes some eight non-fiction
books a year. These include Lisa
Tamatis accounts of ultra-running in Running Hot and Running to Extremes, and endurance
cyclist Josh Kenchs Ride. After
Everest, Paul Littles biography
of the later life of Sir Edmund
Hillary is a current release. Allen
& Unwins NZ Managing Director Melanie Laville-Moore will
be at Frankfurt.
Auckland University Press is
run by a small team of six,
headed by Sam Elworthy. It is
already selling its titles to international publishers, including
Veronika Medunas Science on
Ice: Discovering the Secrets of
Antarctica and Michael Corballis Pieces of Mind. Among
AUPs advance titles is Cardboard Cathedral Christchurch.
It follows architect Shigeru Bans
work on a temporary replacement for Christchurchs beloved
Cathedral, all but destroyed in
recent earthquakes. Poets Robert Sullivan, Anna Jackson,
Chris Price and CK Stead will be
with Elworthy in Frankfurt,
where, he says: Well be entertaining publishers and others
with their wit and wisdom.
This will be the 26th time
David Bateman Ltd has had a
stand at the Fair. Paul Bateman
and Tracey Borgfeldt will be taking with them a rights catalogue
featuring some 30 books. Gardening, horticulture and natural
history are strong for us; weve a
lot of international expertise in
New Zealand, says Borgfeldt.
We also have Pure Vanilla by an
American pastry chef, who lives
part of the year herea strong title
for us in a crowded market.
Craft and travel books are also
on its list, along with a weighty
one for hand luggage, too good to
leave behind: artist Ray Chings
Aesops Kiwi Fables.
Awa Press specialises in high

quality non-fiction, creating
beautifully produced books in
genres from travel to sport, popular science and philosophy. In
its Frankfurt catalogue are So
Brilliantly Clever: Parker, Hulme
and the Murder that Shocked
the World by lawyer and true
crime writer Peter Graham;
Vinacular: A Wine Lovers AZ,
a winner with everyone who
enjoys love, laughter and good
wine; and The Torchlight List:
Around the World in 200 Books,
in which Jim Flynn explains
why reading great books gives
you a better education than years
of university. Awa Press is an
active foreign rights seller and
Associate Publisher Sarah
Bennett will be at Frankfurt.
Retail book market
Given that we are on the receiving end of the worlds Englishlanguage book output, it is
pleasing to note that in 2011,
25% of all books, by value, sold
here were created in New Zealand. Our overall book sales
market revenue is estimated at
more than NZ$350 million a
year; per head of population, we
are some of the worlds biggest
book buyers and readers.
New Zealands book retail
industry is dominated by large
players. Estimates are that Whitcoulls (60 stores) has 30% of the
market; the Paper Plus (105
stores) and Take Note (43
stores) chain of franchised
owner-operated stores have
25%; and big-box, multi-retail,
discount format The Warehouse
(89 stores) has 20%. Independent specialist bookstores have
13% of the market, library and
school wholesalers 7% and
internet retailers 5%.
A small nation should know
its place in the world. New Zealanders believe that is winning
Olympic gold medals; climbing
Everest; receiving Nobel Prizes
and collecting Oscars; and being
Guest of Honour at Frankfurt.
Moko is Maori for a tattoo that has
ancestral or tribal messages specific
to the wearer.
Jillian Ewart writes for PANZ News
e-zine (Publishers Association of
New Zealand) and for The Read,
(Booksellers New Zealand).
07/10/2012 21:27
Hunter House . . . books for health, family and community
Hall
8.0
Celebrating 34 years of selling and buying rights in the fields of
Stand
health diet fitness sexuality personal growth relationships childrens activities K911
Isnt it time to bring grace

and thoughtfulness back
into our family and social
relationships?
A book about discovering

and celebrating the most
intimate and wondrous
part of a womans body.
All of us encounter situations in life

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card, a clue card, to steer us back in
the right direction. Each card in
this book highlights a basic social skill: taking responsibility,
being honest, apologizing, being kind. Topics range from
interacting with aging parents and teens to getting along
with difficult family members and colleagues. The advice
emphasizes things to do and say; not explanations.
The Cookie Book promotes

female empowerment and
dispels taboos by celebrating
womens hidden treasure, the
vagina. Artistically beautiful and historically rich, with over
100 color illustrations, full of health information, grooming
tips and charming historical snippets a must have for
women of all ages ready to take ownership of their hidden
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__CUE CARDS FOR LIFE__ Gentle Reminders for Better

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Paperback | 978-0-89793-616-3 | 168 pages [card deck to follow]
__THE COOKIE BOOK__ Celebrating the Art, Power and Mystery

of Womens Sweetest Spot Sexuality / Womens Health
Paperback | 978-0-89793-606-4 | 224 pages | full color art throughout
The truth about bone density

testing, bad drugs and how to
build better bones at any age.
Written to help women

maintain emotional, physical
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Worldwide, osteoporosis affects an

estimated 200 million women. The
author exposes the problems with bone
testing procedures and tells readers
how to ensure accurate test results. In
addition, she cuts through confusion
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what readers can do themselves to build and sustain bone
quality without overusing drugs.
Little support exists today for the many

women who are caring for dying
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emotional, physical and financial stress.
Diana Denholm provides powerful tools
to help wives identify important issues and shares specific
ways of communicating that help readers get through the
process with compassion while staying emotionally whole.
__DR. LANIS NO-NONSENSE BONE HEALTH GUIDE__ The Truth

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Paperback | 978-0-89793-661-3 | 240 pages | June 2013
__THE CAREGIVING WIFES HANDBOOK__ Caring for Your

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Paperback | 978-0-89793-605-7 | 208 pages | Available
The information adults need

to talk with preteens, teens
and college-age kids about
safe Internet use.
Can we have a conversation

about porn on the Internet?
Here is a refreshing perspective
from a female pornographer,
wife and mother.
This book encourages parents and

educators to have a positive attitude
about the Internet as a tool for
learning and communication while
developing effective boundaries for
childrens use of it. It includes talking points, discussion
guides and real-life examples, and covers Internet
addiction, sexting, cyberbullying, online porn and more.
Allison Vivas runs Pink Visual, a major

pornography production company. She
gives women an insiders look into male
porn-watching behavior and explains
why pornography is not something negative or threatening
for women. What an idea: Pornography is just another
regular part of some mens lives, and that might just be OK.
__SEX, DRUGS N FACEBOOK...__ A Parents Toolkit for Promoting

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Paperback | 978-0-89793-659-0 | 268 pages | May 2013
__MAKING PEACE WITH PORN__ Adult Entertainment and

Your Guy Relationships / Self-Help / Social Issues
Paperback | 978-0-89793-657-6 | 192 pages | April 2013
1515 Park Street, Alameda CA 94501 USA email rights@hunterhouse.com more at www.hunterhouse.com
10 OCTOBER 2012
Tip of the spear

Publishers and libraries in the US continue to spar over ebook access. Andrew Albanese explains
he last year was

supposed to be one
of progress for
libraries and major
publishers in the US
on the digital front, after the two
sides engaged in a series of meetings on how to offer library
access to popular frontlist
ebooks. Instead, remarks
offered at a late September meeting, between publishers and
leaders of the American Library
Association (ALA), suggest the
two sides are at an impasse, and
tensions are mounting.
Last month ALA officials, frustrated by a lack of progress on the
ebook issue, took their case
directly to the public, via an open
letter. In the letter, ALA President
Maureen Sullivan stressed that
readers should rightfully expect
the same access to ebooks as they
have to printed books, and
demanded that publishers explore

more creative solutions. We have
met and talked sincerely with
many of these publishers, Sullivan wrote. We have sought common ground by exploring new
business models and library lending practices. But these conversations only matter if they are followed by action. In a response,
AAP (Association of American
Publishers) officials, who have
been helping to broker talks
between libraries and publishers,
expressed disappointment with
the ALAs public-facing tactic.
Regression
Statements aside, however, since

direct talks began in late January,
library ebook access among the
Big Six American publishers has
in fact regressed. In February,
Penguin pulled out of the library
ebook market entirely (although
Andrew - E-lending.indd 2
it has since launched a pilot project with vendor 3M and the New
York Public Library). In March,
Random House nearly tripled
ebook prices to libraries. Last
month, Hachette, which does
not offer libraries frontlist ebook
titles, more than doubled prices
on the nearly 3,500 backlist
ebook titles it does offer. Simon
& Schuster does not sell to libraries at all, and HarperCollins
restricts the number of times an
ebook may be lent, currently
capped at 26 times. In what qualifies as good news, long-time
holdout Macmillan confirmed
that it has a pilot ebook lending
plan, but as of press time, was
not prepared to share details.
At a meeting on 27 September,
hosted by AAP at its New York
offices and attended by some 70
publishers, Sullivan defended her
letter. Among librarians, she
said, patience is wearing thin.
What we want to have is a
healthy reading ecosystem and
we clearly see publishers and
others in that chain as critical.
We want you to be successful,
she said. But I felt compelled to
issue that letter to make the case
for why we in ALA, and librarians around the globe, think it is
critically important to achieve
this outcome of equitable access
at reasonable prices.
While cordial, however, the
meeting provided some tense
moments. Penguin V-P for Digital Tim McCall took umbrage
with how he interpreted a part
of Sullivans open letter, saying
it indicated a lack of understanding on the part of librarians, and calling it unfair.
John Wiley Director of Digital
Content Sales Peter Balis later
chastised the ALA for not providing publishers with more specific information on how publishers could sell their ebooks,
challenging librarians to come
back to us with more than just
equitable access at a fair price.
It remains unclear, however,
exactly what would ease major
publisher fears that library
ebook lending will cut into consumer sales, both digital and
printa fear that has not been

eased by recent survey data from
the Pew Foundation (among
others) that suggests that libraries actually spur consumer sales,
or by the actions of their independent counterparts.
While the impasse with the
major publishers gets the headlines, the overwhelming majority
of publishers do allow libraries
to offer ebook access, notes Steve
Potash, CEO of OverDrive, the
dominant vendor in the library
ebook market. By sheer
percentages of publishers, he
notes, it is a small group not
playing ball, although, he concedes, it is a significant group. I
like to focus on the 97% of trade
publishers who have been enjoying the benefits of public library
promotion, marketing and exposure for their books.
Vendor marketplace
Indeed, if the vendor marketplace

is any indication, library ebook
lending certainly appears headed
for better days, with a host of new
players entering or expanding
their footprint in the field including 3M Cloud Library; Library
Ideas ebook rental product,
Freading; and traditional powerhouse Baker & Taylors Axis
360. ProQuest, meanwhile, has
fully integrated its acquisition of
ebrary into its portfolio; EBSCO
has integrated its purchase of pioneer ebook brand netLibrary; and
Ingram has MyiLibrary.
While the US library market
may be at the tip of the spear, the
library ebook issue is also heating up globally as ebooks gain
popularitymost notably in the
UK, where the government could
take the issue up and groups such
as the Society of Authors (SoA)
have issued statements supporting a libraries right to lend
ebooks, with conditions. For
example, library ebook lending
must be sensitively managed
and controlled to ensure that it
does not compete with ebook
purchasing, the SoA argues,
and payments should be made to
authors, via the Public Lending
Right scheme.
07/10/2012 21:18
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10 OCTOBER 2012
Inaugural Licensing Day at Frankfurt
n todays cross-media world, with all

the threats and opportunities it holds
for the book industry, more publishers
are mining their backlists for intellectual properties that can be extended
into merchandise and digital content, writes
Karen Raugust. They also are increasingly
considering associating with characters and
brands that might give their titles a higher
profile online and on store shelves. In that
context, the Frankfurt Book Fair is hosting
its first Licensing Day on 12 October. The
intention is to help publishers increase their
knowledge of the licensing business, make
contacts and see how other companies are
using licensing effectively.
Caroline Vogel, the Fairs Head of Digital
and Creative Industries, says the growth of
childrens publishing and media at Frankfurt, along with the fact that an increasing
number of licensing companies attend and
exhibit, spurred the idea. Theres lots of
licensing business going on here that people
dont know about, she says. We want to
help open communications.
Some of the media and publishing companies involved in licensing that are exhibiting
this year include Nickelodeon; Angry Birds
licensor Rovio; Warner Bros, showing a

range of its licensees Hobbit products;
Smurfs licensor IMPS; For Dummies licensor and publisher Wiley; and WDR Media
Group, which licenses the childrens preschool property Die Sendung mit der Maus.
Licensing moves both ways
Theres always been a lot of licensing at

Frankfurt, says Kelvyn Gardner, Managing
Director of the Licensing Industry Merchandisers Association (LIMA) UK. Publishing
is one of those media where licensing moves
both ways. He points out that as digital
technologies are causing big changes in both
licensing and publishing, they can help each
other navigate through the challenges.
For owners of television, film and digital
licences, publishing is unique in that it
advances the story, character backgrounds
and depth of the property, Gardner
explains. Even if youre a small or mediumsized publisher, youll be surprised at what a
warm welcome youll get from IP holders.
Meanwhile, publishers are struggling with
how to keep print relevant while succeeding
in new digital formats. Licensing is ideally
placed to help publishing cross that divide,
Gardner says. Publishers can associate with

a popular licence to help consumers discover
their digital and print titles, or extend into
licensed merchandise for additional revenue
streams and exposure.
Licensing Day will feature an opening talk
on Cross-media Brand Building: Star
Wars, with Carol Roeder, Director of Publishing at Star Wars licensor Lucasfilm, and
Marlies Rasl of TLC The Licensing Company. Afternoon seminars will cover topics
ranging from finding the right partner to
negotiating contracts, with speakers including Oliver DAgay, Director, Saint ExuprydAgay Estate; Emma Cairns Smith, Licence
Acquisition Director, Egmont UK; Paul Lin
Chen, General Manager, Rovio China;
Ursula Feindor-Schmidt, Partner at law firm
Lausen Rechtsanwlte; and Gardner. A networking happy hour will end the day.
Vogel reports particular interest in a retail
tour of publishers and licensors that is also
part of the days programme. Many people
new to licensing think its horribly expensive
or incredibly complicated, but its not,
Gardner says. If publishers have some content with a fan base, however niche, there are
opportunities in licensing.
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Karen Raugust - Licensing.indd 2
07/10/2012 21:29
10 OCTOBER 2012
FRANKFURT SHOW DAILY 21
Kiwis in the kitchen
m a New Zealander who

has lived in London for 23
years, but I return home
five times a year to look
after my restaurants there,
writes Peter Gordon. And what
always impresses me is the speed
at which new ideas pass through
the nation (talking to young
New Zealanders youd think
coffee was a Kiwi invention
theyre obsessed with it) and the
high quality and consistency of
our produce.
Things have changed. Growing up in 1960s New Zealand,
olive oil was something that you
bought from a pharmacy as a
treatment for sore earsat great
cost. Now the liquid loveliness is
to be found growing in many
locations around our beautiful
country, with differing terroirs
giving a varied impact on peppery-ness, spiciness or fruitful
banana overtones.
Likewise the growing of
grapes and production of wine
has had a huge impact on dinner
parties around the country. As a
child I only knew of sweet, onedimensional and, mostly, badly
made wines from grapes such as
Muller Thurgau and Moselle.
These varietals are now pretty
much a thing of the past as New
Zealanders prefer a Gisborne
Chardonnay, a Central Otago
Pinot Noir or the legendary
Marlborough Sauvignon Blanc
that put NZ on the global winemaking map.
Were rightly famous for our
lamb (the best in the world, I
proudly say), whether it be
traditional breeds or the
growing-in-popularity Merino.
Our farmed venison and beef,
like our sheep, are free range and
all reared outside.
Our seafood is one of the culinary highlights that I miss when
Im out of the country as our
nation is surrounded by pristine
waters and quite frankly, no
other seafood in the world
comes near to it for flavour or
quality. However, youll need to
travel to the other side of the
world to taste our day-boat
caught Hapuka, Trevally, Snapper, Blue Cod or Flounder. At
this time of the year you can also
taste delectable and rare white-
Peter Gordon
(Photo: Jonathan Gregson)
baitmuch like tiny baby eels.

The best way to enjoy them is in
a simple fritter. Kina (Maori for
sea urchin) are sweetly rich and
delicious, and nothing beats taking one from the ocean and eating it while your feet are still in
the sea. We have wonderfully
under-exploited beds of clams
around our coastline, and mussels and oysters are to be found
in the wild, and farmed, as well.
The cuisine of NZ is something that is in constant flux:
changing and adapting as new
immigrants arrive, bringing with
them family traditions generations old, which sometimes get
absorbed into our own traditions of baking and barbequing,
home gardens, hunting and
gathering. New ingredients are
grown, imported or sourced
from afar because the average
New Zealander often looks outwards for inspiration. As world
culinary trends ebb and flow,
some will end up on our menus
or on supermarket shelves, and
some well laugh at and flick off.
One thing we do like to do
though is cook at home, everyday. New Zealanders all seem
capable of baking a cake, roasting a leg of lamb, or conjuring up
a pot of delicious, healthy soup
with vegetables from their garden or farmers market. Our food
is fresh. Its tasty. Its delicious.
Peter Gordon is taking part in the
Culinary Festival Frankfurt: New
Zealand is Cooking. His new book,
Peter Gordon Everyday, is published
in the UK by Jacqui Small
Publishing.
Peter Gordon - NZ Cookery.indd 3
07/10/2012 21:14
10 OCTOBER 2012
Do you see what I see?
ill Lopes, the Managing

Director of Audible UK
since September 2011, is a
quietly spoken, charming
man imbued with a sense
of mission, writes Cortina Butler. He first
joined Audible in 1999 in the early days of
internet growth and worked across the
marketing, product development and
operations disciplines, before spending four
years as Vice-President of Business
Development prior to his London
appointment. His time spent managing
Audibles mobile and social networking
acquisition strategies, creating new member
acquisition channels and developing strategic
partnerships will be put to good use in
continuing the growth of Audible in the UK.
Audible was founded in 1995 by Donald
Katz, CEO, who still operates out of their
Newark, New Jersey headquarters. As
Lopes tells it, Katz noticed that people were
consuming fewer and fewer books as they
commuted longer, losing the time to
consume long-format content. He put
together an ancient format called
audiobooks with developing technology and
started to digitise audioprobably way too
Business as a service
Will Lopes
early given that the iPod didnt launch until

2004 and it probably took two years after
that for people to really understand what
MP3 was, let alone what an audio download
was, Lopes says.
Audible commercialised the first digital
audio player in 1997. Soon they started to
see a pattern in consumption. Rather than
the irregular purchases that would be typical
of a bookstore model they saw that people
were using Audible as a service supplying
regular entertainment for their daily
commute. In 2005 they introduced Audible
Membership and in 2008 the company was
bought by Amazon.
The business as a service is central to Audibles identity. Lopes talks of working really
hard creating a service that finds time-poor
people and gets them to consume great quality content. Under the membership model,
customers sign up for monthly payments that
give them credits that can be used to buy
downloads at a significantly lower cost than
the list pricetypically 7.99 in the UK against
15-25. Its quite hard to find out how to buy
recordings la carte when you first visit the
website, and although Lopes recognises that
some people might want to do that, he clearly
believes that the membership model is so
advantageous to the customer that it would
be foolish not to sign up.
Membership gives Audible the
opportunity to engage directly with the
community and the focus is all on pointing
the customers to the right content, including
making it easy to find series of books or all
the recordings by a particular narrator.
Close attention to customer profiles is
paying off. An average member will
consume 19 books this year (unheard of in
the industry) and membership has grown
40% year on year for the last two years.
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Cortina - Will Lopes interview.indd 2
07/10/2012 21:21
10 OCTOBER 2012
Although Audible has built exponentially

from having 10,000 customers in 1999 to
millions globally, he believes that attitudes
towards the audio download industry are
still in a transition phase. While Audible is
firmly established as a consumer-facing
service, creating brands and assisting in the
discovery of content in ways they werent
doing three or four years ago, many in the
publishing industry still see audio download
as a niche for historical reasonsbecause
maybe they dont see what we see yet.
But he thinks they are rapidly getting past
that stage with productive partnerships
within and beyond the publishing industry,
and palpable enthusiasm for audio
download as a medium for introducing
people to content. As he says: You cant not
pay attention to a company that has millions
of customers globally.
When a new title like J K Rowlings The
Causal Vacancy comes out, its pretty much
guaranteed now that the audio will be
available. But Lopes wants to get past the top
100 to a situation when all suitable new titles
published in a year are available in audio.
Audible lists 100,000 titles in English
globally, but this still reflects only about 5%
of suitable titles published last year.
Getting more content into audio form is
the main business focus for Lopes. As he
says: We are forging a new customer

business and these people are just as
demanding as someone who walks into a
high street bookstorethey, too, are
interested in some of the 95% of titles not
published in audio.
More audiobooks
In response to this, and to encourage all of

the different players to be producing more
audio versions of books, Audible launched
the Audiobook Creation Exchange (ACX)
in 2011 to connect authors, agents
publishers and other rights holders with
producers and narrators, and facilitate the
process of getting more audio into
production. In a further initiative, designed
to get authors more focused on the
commercial potential of audio, in 2012 they
introduced Audible Author Services, which
rewards authors who take advantage of the
facility to promote audio versions of their
books with an additional payment on top of
their usual royalties.
Lopes wants the publishing industry to see
audiobooks as an important part of the anyformat anywhere content future. We just
want to create more content because we
really do believe that this is a business of the
future. Were here to help. If they want to
produce the content, great well support it. If
they cant afford to produce the content, call

us; well figure out a way we could
strategically produce more content. If they
dont want to deal with it all and would like
to sub-license the rights, we would be happy
to talk about it.
He also urges a change of mindset about
the way the economics are calculated:
The return on an investment in creating a
piece of content today isnt going to end a
year from now, it will continue for four or
five years down the road, because we see
it through our sales. People discover an
author and theyll go back and listen to an
entire backlist.
The launch of Whispersync in the
US, which allows customers to sync
ebook and audio, provides additional
cause for excitement as it further extends
the audience. If ever there was a message
that, OK you have to pay attention to audio
now, this is it, as the industry is really
moving very quickly towards ebooks, and
now for every ebook thats out there
theres an opportunity to continue the
experience with audiobooks. Theres over a
million ebooks in the UK today and just
60,000 audiobooks so the opportunity
is vast. Getting the publishing industry
to see that opportunity as well is Will
Lopes mission.
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Cortina - Will Lopes interview.indd 3
07/10/2012 21:22
10 OCTOBER 2012
What's in a name?
Kevin Chapman describes the strong cultural aspect to the Guest of Honour programme
n the case of the Guest of Honour

at the Frankfurt Book Fair, perhaps
it is understandable that people do
not understand. The natural reaction
is to think that it is a programme
about books, and it is conducted at the Book
Fair itself.
But that is, of course, completely wrong.
To be Guest of Honour (GoH) is to have an
opportunity to promote your country across
the German-speaking world. This is what
attracted New Zealand to the opportunity,
and what we have experienced.
Books and publishing are naturally at
the core of a GoH programme. That is true
of ours as well. But wrapped around that is
a cultural programme. As soon as a country
is announced as GoH, museums and cultural
institutions get in contact asking what can
be done in partnership. And, of course,
the GoH programme requires
a cultural programme as part of
the contract.
What also happens quite
naturally is that around those
two required elements (books
and culture) grows a national
promotion.
So what about the New Zealand
GoH programme? Our theme is
While You Were Sleeping, an
acknowledgement that we live at the
opposite end of the world from our hosts,
but also a pointer to the fact that we have an
incredibly creative economy in very many
ways that happens while Europe is sleeping.
Added to that theme is our focus on
Manaakitanga, a Maori word that has
broad meanings, but includes showing
respect for others and providing hospitality.
We wanted to make all the guests of our
programme events feel respected, and that
we were hospitable in our treatment of them.
Kevin Chapman
So how have we delivered on these aims?

Our GOH started last October at the Book
Fair with a few events around writers. But it
To be Guest of Honour is to
have an opportunity to promote your country across the
German-speaking world.
really started to move in March of this year

with the Leipzig Book Fair and the
involvement of the NZ Film Commission in
the film festival in Berlin.
Since then there was a steady stream of
events around Germany until late August,
when the cultural and business streams
really ramped up for the Museumsuferfest.
Run over three days on the banks of the
River Main here in Frankfurt, the
Museumsuferfest is an orgy of culture, food
and drink. The museums along the banks
of the river are the centre of it, but as the
focus country, New
Zealand had a stage
and 100 metres
of stalls promoting
food, wine, tourism
and educational
opportunities.
Museumsuferfest
was opened by the
Mayor of Frankfurt
and the New Zealand
Ambassador being
paddled up the river
in a waka, a Maori
war canoe, and for the
last weekend in
August visitors could
Crowds on the riverbank at Museumsuferfest (Image credit: Manat
watch New Zealand
Taonga; Photo: Simon Birkenfeld)
Kevin Chapman - GoH 2
bands and cultural performers such as the

kapa haka group Te Matarae i Orehu,
the New Zealand kapa haka champions.
They could learn to weave or carve in
the traditional Maori way, while tasting
our food and drinking our wine.
Museumsuferfest was a magnificent success
and for the project team was an illustration
of how valuable the GoH invitation could be
in delivering our wider New Zealand story
to the people of Germany. It also kicked off
the major part of the GoH programme.
September and October are the core of our
year as GoH. Our cultural programme has
visual artists in art galleries around the
country, museum exhibitions, a tour of
New Zealand films, performing artists
such as dance troupes, music from opera to
rock, and more kapa haka. Our books
programme has writers in literary festivals,
Literaturhauses, bookstores,
libraries and cafes. Writers are
touring, launching books, reading,
debating and being interviewed.
Our writers have been everywhere.
So what about this week? Surely
the Fair itself is the focus? Yes,
the week of Frankfurt is the
absolute centrepiece of the GoH
year. We hope that you will not be
able to miss us.
After the Frankfurt Book Fair Opening
Ceremony yesterday, at which our Deputy
Prime Minister was the keynote speaker, we
officially opened our national pavilion. The
Guest of Honour Pavilion is on level one of
the Forum, and if you are exiting through the
City Entrance or the exhibitors doors by the
Maritime, you have to walk past it. Go and
take a look. At a cost of about 1 million,
architect Andrew Patterson and visual ideas
artist Mike Mizrahi have combined to create
an island on the first floor that tells you all
about what New Zealand is and who New
Zealanders are. Visually stunning and
intellectually rigorous, our pavilion is
designed for calm or for enquiry.
Part of the Pavilion is an events space, and
between Wednesday morning and Sunday
afternoon there is a complete programme of
authors and cultural performers. Drop by
the New Zealand stand (8.0 M950) and pick
up a copy of the programme, or go to
www.nzatfrankfurt.govt.nz. And at the end
of each trade day (Wednesday, Thursday
and Friday) there will be a happy hour at
the Pavilion.
There is also a stage and a marquee in
the open space (the agora), which will
feature kapa haka and Pacific dance, as well
Continues on page 26
07/10/2012 21:31
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10 OCTOBER 2012
Braubachstrasse, and our chefs

as carving and weaving
will deliver New Zealand food
demonstrations by the Maori
and wine to those lucky enough
Arts and Crafts Institute.
to have a booking. Check it out
We have other events around
(069 13 06 65 01).
the Fair, including demonstraThere are plenty of author
tions by some of our most gifted
events outside the Fair as well, in
chefs in the Gourmet Gallery in
museums, libraries, even the
Hall 3.1, and author events in
Hauptbahnhof on Saturday. We
the Comics Zone (Hall 3.1) and
have transplanted our Writers
Travel Gallery (Hall 3.1). Go on,
Walk (a series of installations,
get out of Hall 8 and sample
each containing a quotation
New Zealand.
about the city of Wellington by
In addition to activities with
New Zealand writers) to
authors and performers, our
Frankfurt this week; and I hope
national collective stand (8.0
you will take the opportunity to
M950) is showcasing many
sample some of New Zealands
great New Zealand books; there
writing, culture, food and wine.
is an editors buzz panel at 11am
The Guest of Honour
on Thursday (8.0 N988); and
programme has been long and
our educational publishers are
varied. Just at the Fair this week
showing why New Zealand is
we have nearly 70 writers under
one of the highest-rated
the programme, plus many more
countries in the educational
outside the programme, and
world on Thursday afternoon
more than 100 performers.
(2-5pm, Hall 4.2, Hot Spot
More will continue after the Fair
Education Stage).
Also at the Fair,
this year we have a
New Zealand
cosplay event. Those
who stay through
weekends may have
wondered about all
those young people
dressed in costumes,
especially on Sunday. This is a longstanding cosplay
competition, around
a manga theme,
organised by a German cosplay organisation; the winners Te Matarae i Orehu at the Museumsuferfest
are announced at the (Photo: Simon Birkenfeld)
Fair on Sunday. This
year, with the release of The
as well. The books and writing
Hobbit film, which is being
programme will have delivered
made in New Zealand, there will
more than 80 writers to
be a Hobbit cosplay with the
Germany, 300 events in 50 cities
winners being announced at the
and towns, with add-ons to
Fair on Saturday. Weta Workanother six countries as well. We
shop founder, Richard Taylor,
set a target of 100 translations
and some of his partners are
by the end of 2013, and we have
heavily involved in GoH, and
almost that many in 2012 alone.
he will present the cosplay prize.
We wanted to showcase New
There will also be an event in
Zealand creativity in all its
the Pavilion on Saturday, talking
forms, with writing and culture
about Wetas special effects
at the centre. That is what we
for The Lord of the Rings and
have done. I hope you get a
The Hobbit and many others,
chance to enjoy some of it while
and how it is involved in books
you are at the Book Fair.
in print and digital, apps
Kevin Chapman is Managing
and film. Transmedia is a New
Director of Hachette New Zealand
Zealand skill.
and President of the Publishers
We have taken over a restauAssociation of New Zealand.
rant this week, the Margarete on
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Perusing the book, which is intended as much as an objet dart

provides an exhilarating visual experience.Apollo
And of these new & forthcoming titles:

Balthus: Cats and Girls
Punk: Chaos to Couture
Madame Czanne
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Kevin Chapman - GoH 4
07/10/2012 21:31
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World Book Night - sharing the love
o one reading this article

will be in any doubt about
the value and importance
of reading and literacy,
but, even in the most
developed nations, they remain serious
issues, writes Julia Kingsford. In the UK,
the government reports that 16% of
people are functionally illiterate with the
reading age of an 11-year-old or lower, and
40% of people having level 1 literacy, the
most basic level as set by the government
and the equivalent of failing a GCSE in
English. And things arent getting any
better, with 43.3% of teenage boys failing
their GCSE English this summer.
Attitudes to reading are little better. In
research by the National Literacy Trust,
22% of children said that they rarely or
never read in their own time and 17% would
be embarrassed if their friends saw them
reading. Among adults it is as bad; a third
never read or buy a book, and in the UK that
amounts to 15 million people. Recent
research by the Evening Standard revealed
that one in three households in London dont
have a book in them, despite the incredible
Bookstart scheme, which sees books given to
Changing reading habits
Julia Kingsford
every new child in the country. Books

arent in houses because the adults in those
houses dont see the need to have them.
When those who dont read are asked why
not, consistently the highest scoring answers
are to do with attitudes to reading: Its
boring; Its not very social; I dont do
books. Yet research continually shows that
those who do read have more opportunities
in life, are more employable and suffer less
from mental illness.
Ray Bradbury foresaw all this in Fahrenheit

451 when he wrote: You dont have to burn
books to destroy a culture. Just get people to
stop reading them. But is it anything new?
Academics including John Carey in his The
Intellectuals and the Masses and Jonathan
Rose in The Intellectual Life of the British
Working Class have charted something of
the history of reading and culture. They tell
tales of shepherds leaving Shakespeare in the
crook of trees for the next passing shepherd
to enjoy; of reading groups for factory
workers; of a devouring of books from
penny dreadfuls to the classics; and a pride
and pleasure in reading, discussing and
appreciating books. In short a society in
which the phrase, I dont do books would
never have been heard.
Steadily from the Second World War
onwards things changed, including changes
in entertainment possibilities and education,
that have eroded reading habits. But more
dangerous and pervasive is the concept that
reading is for a certain kind of personthe
preserve of an eliteand that books and
stories arent a universal right and pleasure
to be appreciated by all.
Ingrams inventory of physical and digital content

and related products is the largest in the industry.
More content. More reach. More sales.
Hall 8.0 | Stand M902

ingramcontent.com
Julia Kingsford - WBN.indd 2
07/10/2012 21:28
10 OCTOBER 2012
It was in response to this that World Book

Night was first celebrated in the UK and
Ireland in 2011 (and in the USA and
Germany in 2012). There have been many
charities and initiatives that tackled attitudes
to reading before, but none by empowering
the readers themselves by putting a
passion for reading and the act of giving
at the forefront.
Volunteers
How World Book Night works is very

simple and each participating country
chooses the scale themselves. In the UK
we recruit 20,000 volunteers to give books
for usabout 1 in 2,250 of the adult
population. Each giver collects 20 specially
produced copies of their chosen book,
which we have delivered to a local
bookshop or library. They choose from a
list of 20 titles representing a wide range of
writing. On 23 April, World Book Night
and the UNESCO International Day of the
Book, these volunteers press their books
into the hands of acquaintances or
strangers who dont regularly read with the
promise: This ones amazing, you have to
read it. In the UK we choose to give
Julia Kingsford - WBN.indd 3
roughly the equivalent of a days worth of

book sales or enough books to reach about
1% of the population. The authors waive
their royalties, the publishers pay for the
production, which is provided at cost by
the printers Clays and CPI, with the paper
sponsored by Holmen and the distribution
also sponsored.
Our givers are as diverse as the UK
populationthey live in all the regions, in
cities, towns and the middle of nowhere.
They are, on average, a tiny bit better
educated and a tiny bit better off than the UK
average, but 19% still come from the lowest
socio-economic groups and 24% have no
qualifications whatsoever. They are three
times as likely to be skilled manual labourers
as they are to be managers, with roughly
two-thirds in work and the rest made up of
housewives, retirees, students and the
unemployed.
Giving in the community
Each giver has to tell us how they intend to

give their books when they apply and their
application is judged on their commitment
to reach those who dont regularly read.
Our survey of 11,000 of our givers found
that 58% gave to members of their

communities, 12% to close acquaintances
and 30% to complete strangers. Of those
giving to specific areas of the community,
52% gave some of their books to parents
and teachers in schools, 54% to young
people, 30% to adult learners, 18% to staff
in hospitals or care facilities, 13% to
patients, 8% to homeless people and 4% to
prisoners. Overall 95% believed they were
successful in reaching those who dont
regularly read.
Stories, books and reading are an
incredible cultural gift, and World Book
Night unites the many facets of the book and
reading industries with readers to spread
that cultural gift to those who havent
discovered it. In 2012, 80,000 givers in the
UK, Ireland, the USA and Germany gave
more than two million copies of books by 70
writers. In 2013 this experience will be
repeated and, we hope, will steadily spread
to new countries, empowering thousands
more readers to spread a love of books and
reading to millions more.
Julia Kingsford is Chief Executive of World
Book Night.
07/10/2012 21:28
L. RON
HUBBARD
CELEBRATING THE CENTENNIAL OF ONE OF
THE MOST WIDELY READ AUTHORS
COPIES SOLD
19 NEW YORK TIMES
BESTSELLERS
100 INTERNATIONAL
BESTSELLER LISTS
OVER 100 LANGUAGES
OVER 280 MILLION
OVER
TRANSLATED INTO
2012 BPI. All Rights Reserved. BRIDGE PUBLICATIONS, INC. is a registered trademark and service mark and it is
owned by Bridge Publications, Inc. NEW ERA is a trademark and service mark.
SEEUSATHALL
8.0 A926
INFO@ASIRIGHTS.COM WWW.ASIRIGHTS.COM
LRONHUBBARD.ORG
10 OCTOBER 2012
How close the tipping point?
o business would wilfully

exclude potential customers,
but many accidentally do so,
writes Alistair McNaught.
The shift to digital publishing has the potential to create more readers
than ever before in history, yet the tools and
technologies that could open the gates to disabled customers often remain locked for no
other reason than: We didnt think about
that. Yet there have been some huge strides
forward, not least because things that are
good for people with disabilities are good for
lots of other purposes too. Everybody benefits from easily navigable electronic texts.
Many want to be able to magnify and reflow
text, or have text read out to them when they
cant fully concentrate on reading.
So in this year of the Olympics let us have a
look at the Gold, Silver and Bronze medal
winners" of accessible publishing, and see
how close we are to a tipping point.
Gold
These are areas where significant progress

has been made.
Awareness and ambition: Accessibility is
permeating mainstream practice. The latest
Skillset Occupational Standards for publishers has more than 40 mentions of accessibility. In the UK there are active, constructive
relationships between the industry and advocacy groups. The Publishers Licensing Society has a regular Accessibility Newsletter and
more recently an Accessibility slot in the
monthly e-bulletin. Joint recommendations
have been developed by the Publishers Association and the Right to Read Alliance. Several large publishers are actively improving
the accessibility of their electronic products
and the ONIX accessibility metadata helps
make accessible products discoverable.
Technical developments: The mainstream
adoption of EPUB and the evolution of
EPUB 3 provides an exciting opportunity to
enhance the accessibility of digital text, providing standardised ways to enhance navigation, as well as incorporating rich content in
ways that can supplement accessibility
rather than undermine it.
Training and guidance resources: This
has been an exciting area with highlights
including the WIPO Enabling Technologies
Framework, the RNIB Publisher Advice
Centre and free JISC TechDis/WIPO
accessibility courses online. In the UK
the Publisher Training Centre is adapting
training courses to take account of the new
Skillset Occupational Standards.
Silver
Customer liaison: The Publisher Lookup

Website (www.publisherlookup.org.uk), set
up by JISC TechDis and the Publishers Assowww.publishersweekly.com
Alistair McNaught - Accessibility.indd 2
Alistair McNaught
ciation, makes it easier for universities,

schools and colleges to request text books in
electronic format. With 15-17,000 hits a
month, it has proved valuable to users, but
follow-up surveys show that publisher
response rates vary from 15 minutes to several weeks. A new feedback option will
allow those publishers providing a good service to get the credit (and sales) they deserve.
Bronze
Supply chain wasting: No matter how accessible a source file is, all the benefits can be
stripped out as it moves along the supply
chain. A well-structured, accessible file is useless if the device that delivers it has no
browse by heading functionality, no textto-speech and limited magnification or reflow
implementation. Few hardware e-readers
have text-to-speech built in. Many of the platforms through which books are delivered to
libraries have only partial accessibility.
Technology reviews: Accessibility is
beginning to creep into technology reviews,
but the majority of them still think the typical user is under 30 years old. Think again.
When Waterstones researched their typical ebook customer they turned out to be
from 45 to 60 years old. Interestingly, these
are the people whose disposable income is
rising as fast as their sight is falling.
As soon as reviewers seriously start to critique accessibility, we might get the positive
feedback accessibility aware suppliers
deserve to boost their market share. Its
worth noting thatdespite the price and the
hip imageiPad use is mushrooming in
education because it is the one product educators can recommend that is accessible to
all users. Publishers may have different views
of the Apple Empire, but disabled users are
among its most ardent supporters for one
very simple reasonthey can use it out of the
box like anyone else.
Copyright and DRM: Some pessimists
would say this isnt yet fit enough to qualify
for the Olympic team, but there is no doubt a
lot of discussion has taken place and some

are genuinely pushing the agenda forward.
Nobody disputes the industrys right to protect IPR, but I recently spoke to a blind student about his text books. He studies computing and many of his books are published
by OReilly. These are DRM-free and work
seamlessly with his technology. I asked him
about other textbooks. I get the Kindle versions, he said, but the DRM means I cant
use them with my screen reader so I crack the
DRM to get the text into a format I can use.
Its not exactly legal, but what else can he
do if he cant read what he purchased with
the technology he relies on?
The tipping point?
I believe we are getting close to a tipping

point where inaccessible formats,
software and hardware will be as culturally
unacceptable to the publishing supply chain
as dirty plates and dirty surfaces would be to
a restaurant chain. Both are symptoms of
either ignorance or idleness, or lack of
concern for customers. Thats not a way to
grow business.
Some colleagues believe nothing will
change until legislation is enforced. Im not
convinced. Regulation leads to compliance
(a good thing), but also tends to tick-box
minimalism (a bad thing). If wed had a regulatory regime we would probably have
banned touch screen devices because we
couldnt imagine them being accessible, but
the touch screen iPad is probably the most
accessible mainstream device in the market.
Technology evolves: Accessibility evolves
too and its more important to give developers a free reign to try new creative things than
to fossilise the old technologies in the name
of accessibility. The questions all senior
product developers should be asking themselves is this: Who will test this for us? How
do we ensure good representation from disabled users? How will we use the feedback
to enhance the product? How will we tell
people about the benefits of our product?
Were all getting older. Most of us will
have a disability of one sort or another in our
later years. Everyone has an influence. Use it
to reach the tipping point as soon as possible.
Yes, it makes good business sense, but its
also an investment to keep you and your
friends all reading to a ripe old age.
The huge opportunities for mainstream accessibility will be discussed in a seminar entitled A
New Market: Accessible Ebooks in Mainstream
Channels, today at 10am in Room Europa. For
further information contact sarah@editeur.org.
Alistair McNaught is a senior advisor at
JISC TechDis, a leading UK advisory service on
technologies for inclusion.
07/10/2012 21:17
SHOWCASE OF NEW ZEALAND

Come and see what the 2012 Guest of Honour
at Frankfurt Book Fair has to offer!
THE PAVILION (Forum Level 1)
A stunning representation of New Zealand an island surrounded by water,
under starry skies.
Mini-pavilions with books about New Zealand and a 20 minute creative
masterpiece, a showreel, every half hour
An events space with New Zealand authors and performers,
from 11am to 5.30pm every day
THE AGORA
(Open space by Hall 3)
New Zealand champion kapa haka group Te Matarae i Orehu

Tatau Pacific dance group
Carvers and weavers from the Maori Arts and Crafts Institute
NEW ZEALAND COLLECTIVE STAND (8.0 M950)

37 New Zealand publishers showing the best of New Zealand creativity
PLUS
Editors Buzz Panel, Thursday 11am, Sparks Stage 8.0 N988
Innovative Education from New Zealand, Thursday 25pm,
Hot Spot Education Stage 4.2
10 OCTOBER 2012
The future of content delivery
minute is a long
time on the internetGoogle processes approximately two million
searches and around 571 websites are launched, writes Doug
Wright. It is estimated that in
2011 there were about 555 million websites, more than doubling in size from 2010. There
are now 2.27 billion internet
users. To put that into perspective, there were only 361 million
users in 2000, which is just one
third of Facebook users today.
In this age of staggering online
growth and information overload, it is becoming increasingly
difficult for readers to identify
the content they need quickly
and easily. Publishers are faced
with the challenge of ensuring
their content stands out from the
crowd and can be easily accessed
and consumed amid changing
habits. Readers want to use and
manage content their way,
User experience is king
Doug Wright
anytime, anywhere, and certain

publishers are adapting accordingly to guarantee that they provide the optimal user experience
and remain competitive.
Many of the academic publishers we serve have invested
heavily to adapt their online
delivery and content to suit their
users; here are the top trends that
we have observed.
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One of the biggest challenges

STM publishers have had to face
in the digital world is a complete
change in perception of how
their content should be structured, disseminated and received
by the consumer. Traditional
journal publishers, many of
whom have only published via
the print medium (for decades),
have had to learn quickly that the
online reader experience should
differ dramatically from that of
journal readership. Online readers commonly want to search for
a specific topic or expert field, so
an online model that displays
articles and other material by
issue number, for example, looks
outdated, and makes searching
and navigation difficult.
The American Society for
Microbiology (ASM) is one such
publisher leveraging its content
platform to enhance user experience. Semantic technology
enables tagging and faceted
search, and allows site visitors to
access close to 100 years of
material quickly and efficiently.
ASM also provides flexible
delivery formats and is able to
bundle content, which can be of
huge benefit to readers who can
request a one-off journal issue
on a certain topic, for example.
Semantic web
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Doug Wright - Pub Tech.indd 2
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There is a growing need, particularly in the academic market,

for intelligent solutions that can
help reduce the amount of time
taken for a reader to find the
content they need. A number of
recent innovations in this area
are driven by semantic technology, and Clinical Key from Elsevier is a good example of this
shift away from pure content
delivery to the provision of services tailored to a particular
function and audience.
Designed as a tool to be used at
the point-of-care to support clinical decisions, Clinical Key brings
together journal and textbook
content from Elsevier, MedLine
and third party journals, which
have been semantically enriched
to drive more intelligent search
and discoverability capabilities.
The service is billed as the
smarter, faster, search for better
patient care and it differs from

traditional search engines in that
all of the content is peer-reviewed
from trusted sources, and it delivers fewer but much more relevant
results, saving the physician time.
The three Cs
These are content, collaboration

and communities. Scholarly
publishers are focusing heavily
on understanding in great depth
how their various audiences
consume content during their
day-to-day lives and are tailoring their online content delivery
experience to match. The relationship between content and
consumer is no longer one-way
and information providers are
constantly looking at growing
engagement, sharing and collaboration on their sites to boost
user experience and keep readers
coming back for more.
Professional networks are
increasingly being used to provide services that give real value
to the community and improve
engagement, alongside content
delivery. Examples of this credentialed, peer-to-peer
approach include the Researcher
Exchange from GSE Research. It
has the facility for members to
comment on journal content via
the open peer-review model or
to ask questions of their peers;
and it enables corporations to
find expert consultants, and
authors to find collaborators,
via a sophisticated author search
whereby a user can pinpoint
experts within a particular field
within a particular organisation.
With the increasing threat of
content getting lost in the crowd,
it has never been more important for publishers to take a
good, hard look at the way they
distribute their content online
and the essential lessons that we
can all take away from the scholarly marketplace.
George Lossius, CEO at PublishingTechnology, will be on the panel
at the Lessons Learned from
Digital Publishing debate taking
place today at 9.45am at the
SPARKS stage, Hall 4.2.
Doug Wright is Director of Marketing
Services, Publishing Technology.
07/10/2012 21:24
FROM ONE TO MANY

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2012 Cenveo. All rights reserved.
10 OCTOBER 2012
Discover the worlds largest book fair

with Publishers Weekly in Frankfurt!
FREE Access to our digital App.
OCTOBER 10 - 13, 2012
{ }
During the Frankfurt Book Fair
PW Show Daily offers
FREE
access to our digital editions,

available on all devices. Scan the
QR code and get all the latest news
directly from the show floor.
For additional coverage
on the publishing industry visit
publishersweekly.com
bookbrunchco.uk
Calvin Reid - CLMP 2
Indie booth
CLMP is to play host to a number of small and
independent literary presses at the Fair. Calvin
Reid explains
n an effort to increase the

presence and profile of
American small and
independent literary
presses at the show, the
Frankfurt Book Fair organisers
invited the Council for Literary
Magazines and Presses to host
an exhibitor booth featuring
small US independent literary
houses. CLMP picked ten
presses, including several who
have never attended Frankfurt,
to exhibit at a collective booth at
this years Fair. CLMP will also
hold two panels on Thursday
at the show in addition to
throwing a Party with CLMP
reception that same evening at
its booth in Hall 8.
CLMPs new independent
publishers booth will show off
titles from Akashic Books,
Archipelago Books, Bellevue
Literary Press, Fence,
McPherson & Co, Open Letter
Books, Red Hen Press, Siglio,
Ugly Duckling Press and Versal.
Bellevue, Ugly Duckling, Siglio,
Archipelago and Fence have
never attended Frankfurt.
CLMP Executive Director
Jeffrey Lependorf was keen to
point out that while Frankfurt
officials have been, extremely
helpful in terms of helping to
arrange meetings, connecting us
to folks over there and more, the
publishers are paying their own
lodging and flights.
Lependorf said the invitation
is a move by the shows
organisers to increase the
participation of literary indies
at Frankfurt, which he says is
a reflection of an industry in
the midst of change. Small
and independent presses, he
says, have been quick to adopt
social media, and very quickly
began working to build online
communities and sell direct to
consumers. Small publishers
can turn on a dime, he
says. They can change their
business models and change
them again if they have to.
Furthermore, Indie publishers
often rely on third party

technology vendors and are
already lean and mean, and
supported by a minimal
staff. This is what small
publishers do, theyre literary
boutiques with a clear brand
and they know their readers,
Lependorf says.
On Thursday at the Fair,
CLMP will host two panel
discussions. The first, The
Margins Move to the Middle:
Small Press Publishers Take the
Stage, will be held at 10am on
the SPARKS stage in Hall 8. The
panel will discuss how small
presses such as Bellevue Literary
Press, whose Tinkers (by Paul
Harding) was a Pulitzer Prize
winner, have taken centre
stage, with their books
showing up on bestseller lists
and winning major book
awards. The panel will include:
Erika Goldman from Bellevue
Literary Press; Ira Silverberg,
Director of Literature at the
National Endowment for the
Arts; and Julie Schaper,
President and COO of
Consortium Book Sales. And at
4pm at the Weltempfang in Hall
5, theres Hello, Reader! How
Independent Literary Publishers
are Successfully Reaching Their
Audiencesa panel featuring
Anna Moschavakis of Ugly
Duckling Press and Johnny
Temple from Akashic Books.
Both panels will be moderated
by Lependorf.
While a number of the presses
specialise in poetry, always a
tough sell in an international
rights marketplace like
Frankfurt, many of the
publishers also publish fiction
and works in translation.
Theres a real potential
for foreign rights sales and
some of the presses publish
translations, says Lependorf,
so we think this will work in
both directions. Im very excited
and we hope that German indie
publishers will want to meet
with us.
08/10/2012 15:41
10 OCTOBER 2012
Name-your-price sellingit works

Cory Doctorow urges publishers to support ideas such as the Humble Ebook Bundle
y newest young adult

science fiction novel,
Pirate Cinema (Tor), just
went on sale, and it also
went online as a free
ebook, with a Creative Commons licence
that allows for free downloading and noncommercial sharing of the file.
Ive been offering free ebooks for
just under 10 years now, since launching
my first novel Down and Out in the
Magic Kingdom in 2003, right after
Creative Commons launched. At the time, I
wasnt sure what would happen, but I
suspected that free ebooks would actually
entice readers to buy printed books. Now,
14 (!) books later, Im confident in my
hypothesis that free ebooks can act as an
advertisement for printed books. After all,
my 2008 YA novel Little Brother sold more
than 100,000 hardcovers, and hit the New
York Times bestseller list in both paperback
and hardcover.
Reciprocal relationship
Giving away my ebooks has had lots of

positives for me, among them that my
audience has responded positively to
a generous impulse. I believe that if
youre going to convince people to pay
you, you must enter into a reciprocal,
sociable, ethically founded relationship.
For Pirate Cinema, Im doubling
down on this public show of
generosity. Ive joined up with the
Humble Bundle people to curate
the Humble Ebook Bundle, which
applies their successful formula,
for eliciting voluntary payments
for games, to ebooks.
For those unfamiliar with the Humble
Indie Bundle, it launched in May 2010, the
vision of a group of independent game
developers who solicited half-a-dozen games
from their comrades in the industry, and put
them together in a name-your-price
commercial offering. Visitors to the Humble
Indie Bundle site were invited to download
the bundled games for Windows, GNU/
Linux or MacOS, and pay whatever price
they thought was fair. (Buyers are also
invited to divert as much of their payment as
they choose to one of two charities: the
Electronic Frontier Foundation or Childs
Play, which donates toys and games to
childrens hospitals and hospices). The first
Humble Indie Bundle made more than
$1 million for the creators involved during
its first two-week run, and its most recent
launch made more than $4 million dollars in
the first week.
Cory Doctorow - Humble.indd 2
Cory Doctorow
Ebook Bundle launch
The Humble Ebook Bundle works much like

the game bundles. The bundle will launch
with my novel Pirate Cinema; John Scalzis
Old Mans War; Neil Gaiman and Dave
McKeans Signal to Noise; Lauren Beukess
Zoo City; Paolo Bacigalupis Pump Six
and Other Stories; Mercedes Lackeys
Invasion: The Secret World Chronicle; and
Kelly Links Stranger Things Happen and
Magic for Beginners. That is a pretty fine
list, but there is also a roster of secret bonus
books that will be released throughout
the two-week promotion, including some of
the best-loved works in web-comics and
Why? Because the head office had decreed a

moratorium on DRM-free experimentation,
and all the ebooks in the Bundle must be
released without DRM. My own publisher,
Tor Books, has no problem with this DRMfree stipulation, as they are the first imprint at
a major house to go DRM-free. John Scalzi is
also a Tor author.
I realise that a lot has changed since I
offered my first free ebook in 2003. Back
then, my editor at Tor called ebooks a
venture with the worst ratio of hours in
meetings to dollars in revenue in
publishing history. Now, ebooks have gone
mainstream. There are lots of ebook
readers, lots of markets and lots of
money being made. And, yes, theres also
lots of piracy.
Convince, dont coerce
Despite (or maybe because of) cumbersome

DRM systems, publishers have not made a
dent in unauthorised downloading; nor will
they. I believe its just not possible to stop
copying on the internet. And it is not
possible to convince humans that the ability
to share culture and knowledge at no
marginal cost is a sin. I personally accept
that anyone will be able to download
anything at no cost, and without any
appreciable risk. What this means, is that if
you want people to pay for ebooks you have
to convince them to do so, not
coerce them.
Yet, one of the biggest surprises
to me in curating the Humble
Ebook Bundle has been some
publishers unwillingness to
experiment with just one or two
DRM-free titles in a new kind of
promotion that carries a proven track
record of success in a related field.
I understand the industry is concerned
that the perceived value of an ebook is a
matter of credit and psychology, and that no
one among the Big Six American houses
wants the fair price for an ebook to drop.
But I also dont think they can do much
about this: there are, by orders of
magnitude, more amateur and independent
ebooks entering the marketplace than the
Big Six produce, and many of them are at
low price points.
At the same time, the Humble Indie
Bundles have a record of enticing people to
pay more, on average, than they would pay
for the unbundled items. Sure, some people
pay nothing. But why not experiment? Isnt
the idea of a successful business to make as
much profit as possible; not as much profit
as possible from each separate customer?
The writers we approached

were enthusiastic; their agents
more dubious.
a classic sci-fi trilogy never before released
in ebook form.
I volunteered to curate the Humble Ebook
Bundle partly out of self-interest. Ive
watched the sums involved in the Humble
Indie Bundles with amazement: these
promotions are generating payouts to
independent creators sufficient to buy a nice
house in a major world city. Partly, though,
it was to see how this mode of promotion
might apply to ebooks.
So far, curating the Humble Bundle has
been an eye-opener. The writers we
approached were overwhelmingly
enthusiastic about participating. Their agents
were sometimes more dubious. But where we
ran into a brick wall was with publishers. One
writer with several number one New York
Times bestsellers asked his publisher for
permission to include a years-old backlist title
in the promotion, and was turned down flat.
07/10/2012 21:23

Frankfurt Show Daily, Day 1, October 10, 2012

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Frankfurt Show Daily, Day 1, October 10, 2012

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Frankfurt

uercus, the London-based publisher whose roster of international successes

titles in the US and Canada.

can bring to such an exciting

ToC: Ebook growth and

ticularly in emerging markets,

was India, where some 39% of

FRANKFURT SHOW DAILY

Shorouk-Penguin unveils rst

he first fruits of the

Said Makinson: We are honoured to be partnering with Dar

Gadsby to head new division at R&L

owman & Littlefield

told PW that he was starting to

To contact Frankfurt Show Daily at

Reporting for Publishers Weekly by

To subscribe to Publishers Weekly, call 800-278-2991

National Book Network International, and access to Fusion,

of free. One thing we can say

purchased for mobile devices.

FRANKFURT SHOW DAILY

Txtr e-readinga cool

synced to a consumers phone

Ebook Services touting Ebook

Smartphones, reading and a new

ndrew Buds TOC

had gone on to sign book deals

The Rowman & Littlefield Publishing Group

the obama Question

inside the movement fighting

ArchAeology And religion from AtlAntis to

A fresh look At the evidence by A former

DONT FORGET TO STOP BY Hall 8, STaND #E954

inside the science of gender

inside the world of first century fAre,

Digging through history

the FooD anD Feasts

ROWMAN & LITTLEFIELD

european Directors anD

rowman & littlefield publishing group

like us on Facebook! Follow us on twitter @rlpgbooks

FRANKFURT SHOW DAILY

Briefcase: the highlights from agents lists at the Fair

The Baror International list

Brown) will be talking up

Turkey but interwoven with the

further deals). Rebecca Carter

10 FRANKFURT SHOW DAILY

Shouting about books

n a move that will delight

consumer ebook purchases are

But BookShout is also an independent ebook retailer, and its

available for sale via BookShout

This is Joe Readers content,

attracted the support of publishers such as OReilly Media.

Knocking down walls

These adorable books celebrate the unconditional

Calvin Reid - BookShout.indd 2

with each other, compare reading

Founder Illian said BookShout is

While Illian emphasised that the

12 FRANKFURT SHOW DAILY

Putting the pride back into bookselling

CUE CARDS FOR LIFE Gentle Reminders for Better

THE COOKIE BOOK Celebrating the Art, Power and Mystery

DR. LANIS NO-NONSENSE BONE HEALTH GUIDE The Truth

THE CAREGIVING WIFES HANDBOOK Caring for Your

SEX, DRUGS N FACEBOOK... A Parents Toolkit for Promoting

MAKING PEACE WITH PORN Adult Entertainment and