Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health

Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years, we have been dedicated to providing naturebased solutions for a healthy and holistic lifestyle. Through our comprehensive range of products, we touch the lives of all consumers, in all age groups, across all social boundaries. And this legacy has helped us develop a bond of trust with our consumers. That guarantees you the best in all products carrying the Dabur name .

Dabur's Health Care range brings for you a wide selection of Ayurvedic andnatural products that offer complete care for varying individual needs. Our products are derived from the time-tested heritage of Ayurveda, and backed by the most modern scientific test & trials that ensure unfailing quality and safety in anything you pick.

Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range covers categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of Dabur. Click on the links below to explore the beautiful world of Daburs Personal Care products.

Vision & Mission

Vision To become the leading & most respected Preclinical Contract Research organization from India creating value for its clients & stakeholders

Mission

To be a leading Preclinical Contract Research Organization in India through the quality of its leadership, services & partnerships in drug development To become the first choice Preclinical Contract Research Organization in India through innovative solutions & comprehensive services in the development value chain To bring the India advantage to our clients while maintaining the global quality of services rendered To address our social responsibility by accelerating drug discovery & development in a wide range of therapeutic areas though our services and partnerships

objective

Profit maximization is short term as compare to share holder's wealth maximization, Managers should focus on Share holder's wealth maximization because its what they are hired for. also there are several reasons such as.... 1) the share holders wealth is be considered.. 2) profit maximization doesnt say which type of profit it should maximize-short term or long term 3)profit maximization ignores the social values but only aims at earning maximum profit. 4) wealth maximization also considers improving the goodwill of the organization

Competition
Name HUL Dabur India Godrej Consumer Colgate Marico Godrej Ind P and G Emami Gillette India Jyothy Labs Bajaj Corp Amar Remedies JHS Svendgaard GKB Ophthalmics Last Price 535.15 129.35 660.80 1,233.75 208.20 267.30 2,456.85 499.05 2,156.50 171.25 181.20 43.30 30.55 Market Cap.
(Rs. cr.)

115,693.36 22,544.69 22,488.74 16,778.11 13,419.39 8,953.99 7,975.12 7,551.21 7,027.00 2,761.65 2,672.70 113.29 73.61

Sales Turnover 22,116.37 3,759.33 2,980.08 2,693.23 2,970.30 1,438.04 1,297.41 1,389.82 1,232.90 662.97 473.31 671.33 92.80

Net Profit 2,691.40 463.24 604.39 446.47 336.58 201.56 181.29 256.81 75.73 83.52 120.09 44.62 -3.64

Total

3 1 2

1 1

Strengths Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 Millions

Dabur has its own heritage, it is more than 100 years old , established in the year 1884 It has presence in around 60 countries across the world It is the worlds largest ayurvedic medicine provider Dabur has extensive distribution service network with 50 carrying & forwarding agents Dabur has the largest distributors in its respective segment, around 5000 The top performing five master brands are Dabur, Vatika, Hajmola, Real, Fem It has 17 sophisticated manufacturing facilities The product length includes around 300 prescribed products and few of them are sold over the counter Dabur product categories include health care, personal care, foods, home care, consumer health OTC/ethical, professional range

Weaknesses Dabur doesnt have direct company outlets

Lack of awareness of products by customers Doctors prescribe allopathy medicines as they get more incentives from medical companies and the share of ayurvedic companies are less compared to allopathy According to a survey the number of registered practitioners in Ayurveda is less than 3.7 lacks which is a meagre figure compared to allopathy doctors Ayurvedic medicine takes time to cure compare to allopathy medicine

Opportunities Dabur is the worlds largest ayurvedic medicine and its export quantities are constantly in demand in foreign market

The affinity towards yoga and Hinduism is proving more advantageous towards the reach of ayurvedic medicines globally People have started realizing that ayurvedic medicines like Dabur, Himalayas etc doesnt have much of side effects Growing womens earning power has made them independent and has made them to be more health and beauty conscious a segment in which Dabur too is trying to capitalise with its products Improper and unhealthy food habits due to modernization has forced people to take ayurvedic supplementary like Chavanaprash, Hajmola, and life style medicines Ayurveda as a field is receiving much more attention across the world in the last 23 years. Thus huge opportunity for Dabur to capitalize on the market sentiments.

Threats The allopathy players are of major threat as they invest heavily on advertising and distribution of their products through medical representatives etc

Some ayurvedic doctors give their own medicines or give a mixture of Ayurvedic Companys product without packaging (loose medicines). This reduces the sales in the market and dilutes the brand image Since ayurvedic medicinal practise is obtained traditionally there are many untrained professions who take up the profession

Lead and ferric content is more present in many ayurvedic medicine, this may sometime result in reverse side effects when consumer over longer period Kerala is an ayurvedic hub, for most of the treatments. Hence people visit directly and attend health camps to get cured