Académique Documents
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Culture Documents
Smith, P. R., & Zook, Z. (2011). Marketing communications : integrating offline and online with social media (5th ed.). Philadelphia, PA: Kogan Page. [HF5415.123.S656 2011 ]. Stefanac, S. (2007). Dispatches from Blogistan : a travel guide for the modern blogger. Berkeley, Calif. [London: New Riders ; Pearson Education, distributor]. [HM851.S816D ].
Carroll, E., & Romano, J. (2011). Your digital afterlife : when Facebook, Flickr and Twitter are your estate, what's your legacy? Berkeley, CA [London]: New Riders ; Pearson Education [distributor]. [K564.C6C319 ]. Chaney, P. (2009). The digital handshake : seven proven strategies to grow your business using social
media. Hoboken, N.J.: Wiley & Sons. [HF5415.1265.C456]. Gitomer, J. H. (2011). Social boom! : how to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty. Upper Saddle River, NJ: FT Press. [HF5415.1265.G536 ]. Gossieaux, F., & Moran, E. (2010). The hyper-social organization : eclipse your competition by leveraging social media. New York: McGraw-Hill. [HD30.2.G679 ]. Handley, A., & Chapman, C. C. (2011). Content rules : how to create killer blogs, podcasts, videos, es, webinars (and more) that engage customers and ignite your business. Hoboken, N.J.: Wiley. [HF5415.1265.H236]. Kabani, S. H. (2010). The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue. Dallas, Tex. [Jackson, TN]: Benbella s ; Distributed by Perseus Distribution. [HF5415.1265.K11]. Macy, B., & Thompson, T. (2011). The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world. New York: McGraw-Hill. [HF5415.1265.M177]. Mainwaring, S. (2011). We first : how brands and consumers use social media to build a better world (1st ed.). New York: Palgrave Macmillan. [HD60.M227]. Micek, D., & Whitlock, W. (2008). Twitter revolution : how social media and mobile marketing is changing the way we do business & market online. Las Vegas, NV: Xeno Press. [HF5415.1265.M619T ]. Miller, M. (2009). YouTube for business : online video marketing for any business. Indianapolis, Ind.: Que. [HF5415.1265.M649]. Reece, M. (2010). Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution. Upper Saddle River, N.J.: FT Press. [HF5415.13.R322 ]. Sterne, J. (2010). Social media metrics : how to measure and optimize your marketing investment. Hoboken, N.J.: John Wiley. [HF5415.1265.S839S ]. Thomases, H. (2010). Twitter marketing : an hour a day. Indianapolis, Ind.: Wiley Pub. [HF5415.1265.T463]. Weber, L. (2011). Everywhere : comprehensive digital business strategy for the social media era. Hoboken, N.J.: Wiley. [HD31.W373 ]. The above 48 titles will be on display during the exhibition. Please explore our library catalogue at http://opac.ntu.edu.sg to search for more titles