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The Influence of Decision, Environmental and Firm Characteristics on the Rationality of Strategic Decision-Making
1. Said Elbanna1,* , 2. John Child2 Article first published online: 19 FEB 2007 DOI: 10.1111/j.1467-6486.2006.00670.x Issue

Journal of Management Studies


Volume 44, Issue 4, (/doi/10.1111/joms.2007.44.issue-4/issuetoc) pages 561591, June 2007 Additional Information How to Cite Elbanna, S. and Child, J. (2007), The Influence of Decision, Environmental and Firm Characteristics on the Rationality of Strategic Decision-Making. Journal of Management Studies, 44: 561591. doi: 10.1111/j.1467-6486.2006.00670.x Author Information
1 2 * Said

United Arab Emirates University; University of Birmingham

Elbanna, College of Business and Economics, United Arab Emirates University, PO Box 17555 Al Ain, United Arab Emirates (selbanna@uaeu.ac.ae (mailto:selbanna@uaeu.ac.ae)). Publication His tory

1. Issue published online: 19 FEB 2007 2. Article first published online: 19 FEB 2007 Abstract (/doi/10.1111/j.1467-6486.2006.00670.x/abstract) Article References (/doi/10.1111/j.1467-6486.2006.00670.x/references) Cited By (/doi/10.1111/j.1467-6486.2006.00670.x/citedby) Get PDF (182K) (/doi/10.1111/j.1467-6486.2006.00670.x/pdf)

Abstract
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
This paper develops an integrated model of strategic decision-making rationality. The model is informed by three perspectives that respectively identify decision, environmental
A BS T R A CT

and firm characteristics as influences on the rationality of decision processes. The results of a study in Egypt indicate that the rationality of strategic decision-making processes is shaped by variables identified by all three perspectives, and that such decision processes cannot adequately be modelled in terms of a single perspective only. However, the study also suggests that the three perspectives do not contribute in equal measure to explaining strategic decision making, and that the national setting is relevant for the extent to which strategic decision-makers take account of environmental characteristics. The location of the investigation in Egypt highlights some deviations from previous research that could be attributed to nation-specific factors, both cultural and institutional.

INTRODUCTION
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP

5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
Research into strategic decision making has often been divided into two categories: content research and process research. Content research deals with issues of strategy content such as portfolio management, diversification, acquisitions and mergers; and the alignment of firm strategies with environmental characteristics. Process research, by contrast, deals with the process through which a strategic decision is made and implemented, and the factors which affect that process. Process research investigates a number of fundamental questions that are of interest to decision-makers, one of them being the way in which managers arrive at their firm's strategic position through the strategic decision making process (SDMP). These two types of research are complementary: content research can significantly influence the direction of process research and vice versa (Mintzberg and Waters, 1985). While issues of content have tended to predominate in research over the last two decades, interest in process research has been growing (Rajagopalan et al., 1997). Thus, some researchers have attempted to model the SDMP and in so doing to identify the major categories or types of strategic decision processes (e.g. Hart, 1992; Hickson et al., 1986; Mintzberg et al., 1976). Others have been interested in investigating specified characteristics of the SDMP, such as the factors affecting its constituent dimensions (e.g. Brouthers et al., 2000; Dean and Sharfman, 1993a; Papadakis et al., 1998; Wally and Baum, 1997), the effect of these dimensions on organizational outcomes (e.g. Dean and Sharfman, 1996; Fredrickson, 1984; Goll and Rasheed, 1997; Hough and White, 2003; Papadakis, 1998), or both (e.g. Eisenhardt, 1989). The study reported in this paper is concerned with factors that influence the rationality of the SDMP. The SDMP has long been seen as a central managerial activity in all types of business organizations, large and small, for profit and not for profit, private and public. In all these organizations, managers face the need to cope with difficult and complex situations in which they must make major decisions, such as entering new markets, developing new products, or acquiring or divesting businesses, so that an organization can function, adapt, progress, take advantage of opportunities and overcome threats. The ability of managers to make such decisions is an essential contribution towards organizational success. The rationality of decision-making processes occupies a central place in the literature on strategic decision-making (Elbanna, 2006; Miller et al., 1996). Inconsistency among the results of previous studies on strategic decision rationality, concerning for example, the relationship between organization size and rational decision processes (cf. Dean and Sharfman, 1993b;

Fredrickson and Iaquinto, 1989; Kukalls, 1991; Papadakis et al., 1998), indicates the need for further research to investigate the role of the context in strategic decision rationality. Indeed, Pettigrew (2003) argues that rationality in strategic decision processes cannot be properly understood unless we understand its context. This view postulates that the context in which strategic decision rationality takes place has a marked impact. The term context refers to the characteristics of decision-makers, decision-specific characteristics, features of the external environment and those of the firm itself. Any examination of strategic decision rationality that fails to consider these contextual factors is likely to provide an incomplete and perhaps inaccurate picture (Hough and White, 2003). Papadakis and Barwise (1997a) pointed out the problem of identifying key influences on the SDMP. Hitt and Tyler (1991) argued that an integration of the factors identified by the different perspectives on strategic decision making would contribute to a better understanding of what influences the SDMP. They examined the SDMP to determine which of three decision-making perspectives the rational-normative perspective, the external control perspective, and the strategic choice perspective received the greatest empirical support. Schwenk (1995) recommended more empirical research of the kind exemplified by Hitt and Tyler's study in order to examine the predictive power of alternative perspectives. Following Schwenk's recommendation, Brouthers et al. (2000) examined two perspectives concerning influences on the SDMP environmental determinism and strategic choice to test which receives the greatest empirical support. However, very few studies have adopted multiple perspectives and examined their predictive power taking the others into account (Child et al., 2003). Previous studies by Dean and Sharfman (1993b) and Papadakis et al. (1998) adopted integrative models of strategic decision process rationality. However, they investigated the direct relationships between individual contextual variables and SDMP rationality. As recommended by Schwenk (1995), the present study aims to investigate not only the separate but more particularly the overall impact of different perspectives or contexts on SDMP rationality. This approach should more fully illuminate the relevance of three perspectives for SDMP rationality respectively highlighting decision-specific, environmental, and firm characteristics indicating which of these perspectives receives the greatest empirical support when considered alongside the others. With these considerations in mind, the study reported here investigated contextual influences on strategic decision making rationality in an integrated manner, in the expectation that this would help to fill a significant gap in the literature. This is not to say that single perspective analyses are of no importance; the study by Langley (1989) among many others clearly indicates that they are. Rather, it is to suggest that we need to complement models that focus on the direct effects of individual variables with integrated ones in order to portray a more complete picture of decision rationality. Our research was also informed by a further consideration. While there has been a tremendous increase in our knowledge of strategic management, only a relatively limited amount of

research has been conducted on the subject outside the USA and the UK. Moreover, the growing body of research on strategy practice in some emerging economies such as China, the CIS and Latin America, has not been matched for other regions such as Africa and the Middle East (Hoskisson et al., 2000; Wright et al., 2005). This reflects the overwhelming geographical bias of synthetic reviews of the field of strategic management (Pettigrew et al., 2002, p. 8). Whittington and Mayer (2000, p. 31) argue that previous management research may have been not culture free but culture blind. They therefore recommend that time and place should be taken into account when investigating managerial practices. More recently, researchers have become more sensitive to the possible role of national contexts. For example, using a sample of firms from six Western European countries, Wan and Hoskisson (2003) examine the relationship between corporate diversification strategies and firm performance and propose that these relationships are related to home country environments. Wiersema and Bird (1993) argue that the effect of the demographic attributes of decision-makers may vary between countries because of the differences in population and sociocultural patterns. Cosier et al. (1992) examine how Japanese and US executives handled conflict in decision-making and the extent to which the final decision reflected the preferences of the executives in the two contexts. Carr (1997) argues that national culture can have a strong effect on the SDMP. He finds that British motor component firms had a strong financial orientation as opposed to German firms in the same industry, which were more strategically focused, proactive and thorough in their strategic debates. Papadakis et al. (1998) argue that some of their conclusions from investigating strategic investment decisions in 38 manufacturing firms in Greece supported the culture free argument, whereas some other findings were interpreted as culture specific. Many other researchers have addressed the influence of national context on the SDMP (e.g. Calori et al., 1994; Child and Lu, 1996; Child and Tsai, 2005; Elbanna, 2006; Haley, 1997; Hickson and Pugh, 2001; Hitt et al., 1997; Kogut, 2002; Lu and Heard, 1995; Mukherji and Hurtado, 2001; Sawyer et al., 2003; Wilson, 2003). The location of the research reported here in Egypt is expected to give rise to certain characteristics of the SDMP that are specific to that context by dint of culture or other national attributes. Comparative cross-cultural investigations by Hofstede (1991) and Trompenaars (1973) suggest that Egyptian managers are likely to be relatively respectful of leadership and hierarchical distance, fatalistic, and inclined to act according to the particular relationship involved rather than in accord with general rules or standards. From their review of relevant studies, Hickson and Pugh (2001) characterize Egyptian managers as sensitive to personal relationships (especially with superiors), cautious and slow to take decisions. Egyptian commentators tend to confirm this picture (e.g. Leila et al., 1985; Youssef, 1994), though this may reflect the fact that most studies have been conducted within the state-owned or controlled, and hence highly bureaucratic, sector of the Egyptian economy. Overall, these features might be expected to reduce SDMP rationality. In the light of these considerations, the study reported in this paper aims to contribute to knowledge on the rationality of strategic decision making, primarily by integrating different

perspectives through the application of a more complete model of the SDMP. It contributes to the theory of SDMP by postulating and testing a model that integrates the effects on strategic decision making rationality of decision, environmental and firm characteristics. This procedure builds upon the potential effects of categories of variables, and thus extends the scope of enquiry which has mainly focused on individual effects. The relative contribution of potential influences on SDMP rationality, articulated by different theoretical perspectives, is tested through hierarchical regression analysis. Moreover, the location of the investigation in Egypt is intended to highlight any deviations from previous findings that could be attributed to nationspecific factors, including both cultural and institutional specificities.

AN INTEGRATIVE MODEL OF THE SDMP


1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
Rajagopalan et al. (1993) maintain that despite the differences among the theoretical models which have attempted to depict and explain SDMPs (e.g. Chaffee, 1985; Hart, 1992; Lyles and Thomas, 1988), a careful review of such work allows us to draw some general propositions about the likely influencing factors. Schneider and Meyer (1991) propose an integrative model of such factors. These include managers' individual characteristics, the internal organizational context and environmental factors. Pettigrew (1990) suggests that, in addition to the context, researchers should be interested in investigating the effect of the nature of the problem on SDMPs. Rajagopalan et al. (1993) identify four basic perspectives to develop an integrative model of strategic decision making rationality. These focus on strategic or management choice, decision-specific characteristics, environmental determinism and firm characteristics. For the present study we developed an integrative model that combines factors associated with three of the perspectives on decision rationality: (1) decision-specific, (2) environmental and (3) firm. The fourth perspective highlighting demographic characteristics of the decision makers themselves was excluded because, unlike the case in the USA (Miller et al., 1998), such data are not publicly available in Egypt and exploratory direct questioning indicated that

Egyptian respondents were reluctant to provide them. Figure 1 depicts the model to be examined. Figure 1. Integrative model of the rationality of the strategic decision-making process Download figure to PowerPoint (/doi/10.1111/j.14676486.2006.00670.x/figure.pptx? figureAssetHref=image_n/JOMS_670_f1.gif)

RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES


1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
This section briefly describes strategic decision making rationality, identifies the explanatory variables noted in Figure 1 and advances relevant hypotheses for investigating the importance of the three perspectives just discussed.

Decision Rationality
The degree of rationality involved in strategic decision-making has long been recognized as one of its key dimensions, and has been the subject of considerable theoretical and empirical investigation in the literature (e.g. Boyd and Reuning-Elliott, 1998; Dean and Sharfman, 1993b; Eisenhardt and Zbaracki, 1992; Elbanna, 2006; Fredrickson, 1984; Hart, 1992; Hough and White, 2003; Langley, 1989; Lindblom, 1959; Mintzberg, 1990, 1998; Simon, 1956, 1978; Snyman and Drew, 2003; Wilson, 2003). Rationality may be said to characterize behaviour that is logical in pursuing goals (Dean and Sharfman, 1993a). This broad conception underlies many social science models of rationality.

A variety of operational definitions of rationality have been offered, depending on the goals and empirical methods of particular fields. In economics, rationality equates to utility maximization. Although economists employ a number of views of rationality, they tend to focus on a particularly stringent conception in which individualsare assumed to seek the maximization of their expected utility. This approach contrasts with the more relativistic conceptions of rationality common in organization theory (Carter, 1971; Cyert and March, 1963; Cyert et al., 1956). The organizational tradition investigates the SDMP within an organizational context so as to explore how strategic decisions are actually made and why they are made in such a manner (Dean and Sharfman, 1993b). The present study follows this latter tradition. Scholars have developed some constructs of rationality distinct from more global conceptions that carry overtones of decision-maker omniscience (Simon, 1978). These constructs represent measures of the extent to which the SDMP approximates to the rational model of decision-making. In this case, decision-makers are seen to be rational within the limits of their own capabilities (i.e. bounded rationality). As Snyman and Drew (2003) stress, bounded rationality points to ways in which the decision-making process is limited by cognitive and political realities. Given these limitations, decision-makers aim to achieve objectives which are good enough rather than the best (Eisenhardt, 1997, p. 1). Quinn (1980) indicates that, although strategic decisions may be intentionally rational, overall the process of making the decision may be incremental. He terms this process logical incrementalism and describes decision processes as characterized not just by analysis but also by fragmentation, constant evaluation, intuition, and political behaviour. Similarly, Gigerenzer and Todd (1999) argue that the models used by economists are not those that people actually use in decision making. They claim that we have evolved to achieve a certain level of rationality, and more rationality than this would not pay off in the environments where we actually function. For example, the cost of more complete analysis in many circumstances would not be worthwhile and shortcut decision making heuristics, such as simplification, reference to past cases, imitation, risk aversion and satisficing (Krabuanrat and Phelps, 1998), are remarkably accurate. By using heuristics, executives can simplify the decision process (Tversky and Kahneman, 1974). For example, they can make fairly accurate interpretations and evaluations without having to inspect all available information (Nisbett and Ross, 1980; Starbuck and Milliken, 1988). Since the boundedness of decision rationality is largely a function of limitations on information, we define degree of rationality as the extent to which decision-makers collect and analyse information relevant to the decision (Dean and Sharfman, 1996).

Key Explanatory Variables and Hypotheses


Taken together, previous researchers have been interested in many variables potentially influencing decision-making rationality. Inevitably it was necessary to select from a very wide range of such variables. We decided to examine seven of them, grouped by their identifying

theoretical perspectives, which have been subject to substantial theoretical interest and/or empirical support. The fact that they have been of interest to many researchers increases the possibility of comparing the findings of our study with those of previous investigations.

The Decision-Specific Characteristics Perspective


Given the range of strategic decisions that managers make, there is a need to investigate the significance of the type of decision itself for the rationality of the decision process (Rajagopalan et al., 1993). Although our understanding of the role of decision-specific characteristics in decision rationality is still limited (Papadakis and Lioukas, 1996), many authors have argued that the way in which decision-makers categorize and label strategic decisions strongly affects the subsequent processes of making those decisions (e.g. Ashmos et al., 1997; Dutton, 1986; Hickson et al., 1986; Meyer and Goes, 1988; Mintzberg et al., 1976). For example, Simon (1987) argues that it is probable that the nature of the problem to be solved will be a principal determinant of the degree to which decision-makers use rational and/or intuitive processes in decision-making. There is some empirical support for this view. Papadakis et al. (1998), for instance, report that decision-specific characteristics appear to play a dominant role in determining decision rationality. These considerations lead to:

Hypothesis 1:Decision-specific characteristics will account for a significant amount of variance in decision rationality, above and beyond the variance attributable to environmental and firm-specific characteristics.

The main decision-specific characteristics identified by previous work are as follows. Decis ion importance. Given that not all strategic decisions are equally important, executives may deal with these decisions in different ways. Many authors find that decision importance is among the strongest explanations of rationality (e.g. Papadakis et al., 1998; Stein, 1980). Decis ion uncertainty.Butler (2002) points out that coping with decision uncertainty forms the nub of decision-making. Uncertainty here refers to a specific decision, as opposed to general environmental uncertainty. A number of investigations have found empirical support for the influence of decision uncertainty on rationality (e.g. Dean and Sharfman, 1993b; Lyles, 1981; Papadakis et al., 1998). Decis ion motive. The way in which decision-makers categorize and label a strategic decision, as an opportunity or a crisis, is rich in meaning (Ashmos et al., 1998) and has been found to affect strategic decision-making rationality significantly (Dutton and Jackson, 1987; Fredrickson, 1985; Mintzberg et al., 1976; Papadakis et al., 1999; Schneider and Meyer, 1991).

The Environmental Determinism Perspective

Numerous authors have argued that environmental characteristics exert a significant influence on the degree of rationality (e.g. Agor, 1989; Bresser and Bishop, 1983; Cyert and March, 1963; Hart, 1992; Lindsay and Rue, 1980; Miller et al., 1988; Rajagopalan et al., 1993; Smart and Vertinsky, 1984). Fredrickson (1985), for example, hypothesized that the actions taken in making strategic decisions that are motivated by environmental threats will be more rational than those taken in response to environmental opportunities. Dean and Sharfman (1993b) found a negative relationship between competitive threat and the level of procedural rationality. They argued that this negative relationship may be due to the lack of time and resources required to undertake thoroughly rational decision processes in a highly competitive environment. By contrast, Miller and Friesen (1983) reported that environmental hostility is significantly related to the degree of analysis in the SDMP. Using a sample of 115 large manufacturing firms, Kukalls (1991) supports the assumption that the greater the environmental complexity, the greater the level of planning extensiveness. This discussion does not signify a consensus in the literature on the proposition that environmental dimensions have a significant impact on decision rationality. Indeed, several authors provide clear evidence to the contrary. For example, both Papadakis et al. (1998) and Smith et al. (1988) reported a lack of any statistically significant relationship between environmental characteristics and strategic decision rationality. Brouthers et al. (2000) concluded that because of national cultural features, Dutch financial services managers' decisions are not influenced as much by environmental factors as by decision-makers' characteristics. It may therefore be that the particular country in which research is conducted affects the impact of environmental factors. Thus Schneider (1989) argued that different cultural assumptions about the environment give rise to different approaches in formulating strategy, namely controlling versus adapting. Schneider and Meyer (1991) report that Latin European managers, in contrast to other Europeans, can be characterized by an attitude of having limited control over the external environment. They consequently appeared to direct their efforts primarily towards controlling the internal environment and to adjust their decision processes accordingly. The above discussion suggests that although it is problematic to generalize about the findings of previous research into the impact of environmental attributes on decision rationality, the overall relationship between environmental dimensions and decision rationality across the range of studies tends to be significant (e.g. Bourgeois and Eisenhardt, 1988; Fredrickson and Iaquinto, 1989; Stein, 1980). Thus, although evidence on the relationship between environmental characteristics and decision rationality is contradictory (Rajagopalan et al., 1997; Sharfman and Dean, 1991), many results point to a significant relationship between environmental characteristics and rationality. This, together with the fact that the external environment has long been recognized as an important variable in explaining many organizational phenomena (Jones et al., 1992, p. 222), leads to the following hypothesis:

Hypothesis 2:Environmental characteristics will account for a significant amount of variance in decision rationality above and beyond the variance attributable to decision and firm-specific characteristics.

The principal environmental variables identified in previous work are as follows. Environmental uncertainty. In the area of strategic decision making rationality, most theoretical interest and empirical effort has focused on uncertainty among the environmental variables (Goll and Rasheed, 1997). Miller and Friesen (1983), for example, conclude that increases in environmental dynamism lead to greater levels of rationality in the planning process. Extending these results, Glick et al. (1993) and Priem et al. (1995) both support this view. There are two perspectives on the way in which managers perceive environmental uncertainty (Miller, 1993). The international perspective focuses primarily on the assessment of political and macroeconomic uncertainties. The strategy perspective emphasizes sector rather than country uncertainties, such as technologies, inputs, demand and competitors. Following Lewis and Harvey (2001), Miller (1993) and Werner et al. (1996), the present study integrates both perspectives. Environmental hos tility-munificence. Although environments can be conceptualized in many ways, environmental munificence is regarded as one of the most important attributes for explaining strategic behaviour (Castrogiovanni, 1991). While there is only limited empirical research examining the specific impact of environmental hostility or munificence on rationality, this clearly suggests its significance (Goll and Rasheed, 1997; Wan and Hoskisson, 2003).

The Firm Characteristics Perspective


The limited control that decision-makers generally have over environmental variables may result in a greater impact of internal firm characteristics on the rationality of strategic decision making. It has been suggested that rationality in strategic decision processes is affected by a variety of organizational factors such as structure, power distribution, past strategies, internal systems, size, corporate control and past performance (Rajagopalan et al., 1993; Romanelli and Tushman, 1986). For example, a number of studies have found a significant relationship between past performance and the use of a rational approach to decision-making (e.g. Eisenhardt, 1989; Jones et al., 1992; Smith et al., 1988). Shrivastava and Grant (1985) suggest that formal structures and the centralization of power are related to rational decision-making processes. Miller (1987) reports a positive relationship between rationality and both formal integration and centralization in strategic decision processes. Papadakis et al. (1998) find that internal firm characteristics (namely, planning formality, performance, firm size and type of ownership) have more significant effects on process rationality than do environmental variables. The highly consistent association of greater organizational formalization with larger organizational size highlights the likely positive impact of size on SDMP rationality (Child, 1973; Hsu et al., 1983). These arguments lead to the following hypothesis:

Hypothesis 3:Firm characteristics will account for a significant amount of variance in decision rationality, above and beyond the variance attributable to decision-specific and environmental characteristics.

Reflecting theoretical relevance and previous work, the firm-specific variables examined in the present study are as follows. Performance. The potential influence of firm performance on decision-making rationality has attracted particular attention (e.g. Bateman and Zeithaml, 1989; Eisenhardt, 1989; Fredrickson, 1985; Miller and Friesen, 1983). Some authors find empirical support for a positive relationship between performance and the rational processes of decision-making (e.g. Jones et al., 1992; Smith et al., 1988). This may be due to having the luxury or slack of resources needed to absorb the cost of the rational processes of decision-making (Fredrickson, 1984). There is, however, an opposite line of argument. This is that lower performing organizations may have strong incentives to push decision-makers to be more rational because a wrong decision may put an organization out of business; while superior performance reduces the desire to search for and analyse information (Bourgeois, 1981; Cyert and March, 1963; Fredrickson, 1985). Performance in the present study was defined as how a firm performs in comparison to companies similar in size and industry over the period of making the strategic decision, not only on financial indicators of performance, but on non-financial indicators as well. Company s iz e. Many researchers have argued that company size can affect rationality (e.g. Child, 1973; Fredrickson and Iaquinto, 1989; Miller et al., 1998; Simons et al., 1999; Snyman and Drew, 2003), such that larger firms will employ more formal and rational processes (e.g. Papadakis et al., 1998).

METHOD
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES

This study takes the strategic decision for its unit of analysis. This choice is due to the fact that within the same organization, the decision process can differ from one decision to another (Hickson et al., 1986; Papadakis and Lioukas, 1996). The strategic decisions to be investigated were selected according to the following two criteria: (1) the decision had to be defined by both the respondent and the researcher as a strategic one; and (2) the decision had to be sufficiently recent to minimize memory error or those of being retrospective accounts. Given the contradictory conclusions of previous research (Papadakis et al., 1998), the likely effects of context (Whittington et al., 2002), and the paucity of reported investigations of strategic decision making in the Egyptian setting, we decided to conduct an exploratory investigation prior to hypothesis testing. As suggested by Churchill (1995), this first exploratory stage was used to (1) clarify concepts, (2) operationalize measures, and (3) determine the practical problems of carrying out the research.

Sample
Qualitative and quantitative methodologies were employed in a complementary way (Jick, 1979), in the two stages of this study in order to achieve as complete and realistic a portrayal of rationality in strategic decision processes as possible. The results to be presented derive from the second stage. The data collection in the first stage lasted approximately three months from mid-October 2001 to mid-January 2002, and covered both private and state-owned firms. In this stage, 128 questionnaires were collected addressing 117 strategic decisions; two responses per company were collected from 11 cases to check inter-rater reliability. In addition, 36 semi-structured interviews were conducted. In the second stage, the target population was limited to Egyptian private manufacturing companies working in greater Cairo and employing more than 100 people. This restriction was introduced to increase comparability between the strategic decisions studied. Moreover, the interviews in the first stage revealed that top managements in state-owned manufacturing companies were not allowed in many cases to take strategic decisions without getting approval from their holding companies. In other state-owned firms, top managements were taking some strategic decisions merely in response to governmental policies. For example, the decision to initiate an early retirement policy, which was one of the most frequently taken decisions in the first stage sample was merely an implementation of the government's policies related to its privatization programme. Data collection in the second stage lasted approximately two months from mid-July 2002 to mid-September 2002. Because the outcomes of strategic decisions are a function of the people who are actually involved in making them (Amason, 1996), the data for this study were collected using executives who were closely involved in making the decisions regardless of their positions (e.g. Hickson et al., 1986).

In the second stage, 400 revised questionnaires were dropped off in person, and 206 completed schedules were collected. Of these 206 questionnaires, 37 were excluded because of incomplete responses or non-relevant respondents. The remaining 169 usable questionnaires (a final response rate of 42 per cent) were included in the analysis. During the second half of December 2002, eight respondents completed the final format of the questionnaire again for purposes of testretest reliability. As with many other studies (e.g. Sabherwal and King, 1995), the difficulty of gaining permission to conduct a multiple-informant survey generated a reliance on single respondents. We therefore normally had to collect data from a single informant for each decision. The possibility of common method bias was tested using Harman's one-factor test (Podsakoff et al., 2003). A principal-components factor analysis on the items measured yielded seven factors with eigenvalues greater than 1.0, and these accounted for 71 per cent of the total variance. Since several factors, rather than one single factor, were identified, and as the first factor did not account for a large percentage of the variance (only 20 per cent), a substantial amount of common method variance does not appear to be present. We also used the 11 instances of multiple respondents to test for interrater reliability. Our data enjoy a modest level of inter-rater reliability (10 of the 11 cases with two informants demonstrated significant correlations at the 1 per cent level or better) (ClarkCarter, 1997). All respondents were male, which may be considered a distinctive feature of this study compared with related research conducted in different contexts. For example, Khatri and Ng's (2000) study on the role of intuition in strategic decision-making in three USA industries reports that 20 per cent of their respondents (senior managers) were females. Respondents were managers or directors (35 per cent), CEOs (31 per cent), general managers or managing directors (20 per cent), and chairmen or presidents (14 per cent). The firms represent a variety of industries, with no sector accounting for more than 23 per cent of the sample. The decisions sampled vary widely: capital investment (30 per cent), introduction of new products (23 per cent), marketing strategy (22 per cent), restructuring (13 per cent), production strategy (6 per cent) and human resource strategy (6 per cent). Employment in 77 per cent of the companies ranged between 100 and 600 persons, while 23 per cent of the companies had between 600 and 2,500 employees. These data suggest that the sample is biased towards small and medium size companies. This may be due to the still emerging status of Egypt's economy and the previous dominance of state enterprises. Comprehensive and accurate data are not available on the profile of Egyptian private firms. Nevertheless, since the role of privately-owned companies in the Egyptian economy only began to increase with the economic reform programme in the 1990s, one would expect them as a whole to be smaller than those included in similar studies conducted in developed countries (e.g. Goll and Rasheed, 1997). Given that this study collected quantitative data based on a survey instrument through two stages with similar sampling procedures, it was possible to use extrapolation to assess total non-response bias (Churchill and Iacobucci, 2002). This study compared two samples based

on the number of employees (cf. Judge and Zeithaml, 1992; Werner et al., 1996). The twosample t-test was found to be insignificant, showing that there was no significant difference between the two samples in terms of company size (p = 0.56). This may suggest that our sample is representative of the population. Regarding the sporadic items non-response bias, sample means were used to replace missing values with the mean for the variable (Churchill and Iacobucci, 2002; Vaus, 2001).

Operationalization
The questionnaire was developed and reviewed through four processes. The investigators, together with academic colleagues and doctoral candidates in several British universities examined and discussed drafts of the instrument. Five academic staff who were bilingual in Arabic and English checked the translation. Seven Egyptian executives agreed to participate in a pilot study and to provide feedback. The results derived from Stage 1 were carefully examined and subjected to tests of internal reliability and validity. We were aware that problems can arise with transferring management concepts to another country and culture (Elenkov, 1998; Newman and Nollen, 1996; Schneider, 1989). Hence, in the light of the first stage results, a number of amendments were made to the questions asked. Additional items were added to measure the concepts more adequately and several items were changed, deleted or reordered, in some cases to avoid undue sensitivity among respondents. For example, two items referring to politics were removed from the scale of environmental uncertainty (i.e. the ability of the party in power to maintain control of the country and the threat of armed conflict in the Middle East). Respondents had been reluctant to answer these two items. Other modifications included changing or removing some sensitive words and reordering the items of the scale so as to begin with the less sensitive items. The intention was to make our measures both more applicable to, and acceptable in, the Egyptian context and to take full advantage of information on the reliability and validity of the constructs. Details about the sources of the variables used in Stage 2, and their operationalization, are given in the Appendix. Given that the perceptual measures employed may not truly reflect the phenomenon of interest, we attempted to reduce this limitation through several means: (1) scale anchors were reversed in several places to reduce response bias; (2) multiple sources of data were used, i.e. triangulation of evidence; and (3) assurances of complete anonymity and confidentiality. Organizational performance can be measured through both objective and subjective indicators, and the substitutability of the latter for the former remains controversial. It is quite common for companies to refuse to provide researchers with objective data on organizational performance (Sapienza et al., 1988). As Dess and Robinson (1984) note, there are few options when it comes to studying privately held firms. It became clear that this was a problem at the first stage of our research. This may be due to the fact that business people in Egypt tend not to cooperate with researchers or to provide others with information (cf. Al-khatib et al., 1997),

especially financial data. For instance, one interviewee declared, I cannot provide you with any financial or demographic data because of considerations of confidentiality. The problems facing the Egyptian economy at the time of data collection magnified this difficulty. We should be very cautious about our organizations and data on our economy, especially, at this critical stage the Egyptian economy is facing, another interviewee said. When such data were made available, they were often not representative of actual organizational performance because many companies, for a variety of reasons, manipulate reported figures for profits and the like (Sapienza et al., 1988). In view of these limitations, this study used subjective perceptual measures to gauge organizational performance (e.g. Khatri and Ng, 2000; Naman and Slevin, 1993). Environmental dimensions can also be measured both in objective (e.g. Dean and Sharfman, 1996; Goll and Rasheed, 1997) and perceived subjective ways (e.g. Khatri, 1994; Lewis and Harvey, 2001; Miller, 1993; Papadakis et al., 1998). Given the above discussion on the operationalization of organizational performance in addition to the unavailability of relevant published data on private held companies in Egypt (Abou Aish, 2001), we used perceived measures to gauge environmental dimensions. Tes tretes t reliability (s tability). The Pearson correlation coefficients between the answers of the eight respondents, who completed the identical questionnaire on the same decisions on two different occasions, range between 0.83 and 0.99. This result suggests a high degree of stability of the measures used in this study (Kline, 1993). Internal cons is tency. The results of alpha coefficients as shown in the Appendix range between 0.72 and 0.92 for all scales, except decision importance (0.63), indicating a satisfactory degree of internal consistency. Cons truct validity. To examine construct validity, Campbell and Fiske (1959) suggest scrutinizing both convergent and discriminant validity. Factor analysis was used to do this. Because of the large number of items involved (61), which seriously violates the recommended six-to-one ratio for obtaining stable factor solutions (Bauer et al., 2001), this study ran three sets of factor analysis (e.g. Hart and Banbury, 1994). These three sets respectively included variables for each of the three perspectives concerning decision-specific, environmental, and firm characteristics. Factor analysis was run using the principal components extraction method and promax oblique rotation with Kaiser's criterion of eigenvalue greater than one. Inspection of the correlation matrix, the KaiserMeyerOlkin measure of sampling adequacy (MSA), the anti-image correlation matrix and Bartlett's test of sphericity suggest that factor analysis was appropriate for each data set. Table I suggests that the measurement instruments of this study meet the criteria for convergent and discriminant validity.

Table I.

Rotated factor patterns Factor loading

Decisionspecific characteristics Variables Subsequent decisions Serious consequences if something in the decision went wrong Seriousness of delaying the decision Time pressure to make the decision Decision importance Kind of information to be collected Uncertainty on actions to be taken Difficulty of predicting outcomes Freedom in addressing the decision Initially perception of the decision Motivation to make the decision Clarity of goals 0.62 0.93 F1 F2 F3 0.52 0.74

Performance F1 F2

Environmental characteristics

F1

F2

F3

F4

F5

0.78

0.53

0.57

0.92

0.53

0.84

0.77

0.56

Clarity of goals for the participants Confidence in making the right choice Return on assets Operating profits Market share Growth rate of sales or revenues New product development Diversification into new business Quality of product Employee satisfaction Efficiency of operations Social responsibilities Client's preferences Product demand Changes in product components Changes in product quality New product introductions

0.56

0.55

0.74 0.79 0.87 0.87

0.61 0.55

0.68 0.89 0.85 0.85 0.78 0.68 0.87

0.83 0.74

introductions Changes in the production process Inflation rate Exchange rate with the dollar Interest rate Results of economic restructuring Changes in competitor's prices Changes in competitor's markets Changes in competitor's strategies Entry of new companies Tax policies Monetary policy Public service provision Prices controlled by the government Legal regulations National laws Tariffs on imported goods Threat to 0.84 0.75 0.76 0.72 0.84

0.72 0.85 0.85 0.70

0.92

0.86

0.81

0.49

0.84 0.71 0.76

0.83

Threat to survival Richness in investment Dominance over the company Eigenvalues Variance explained Proportional percentage Cumulative percentage 27 27 16 43 11 54 48 48 15 63 37 37 12 49 9 58 7 65 3.5 2.1 1.4 4.8 1.5 8.8 2.8 2.1 1.7

0.83

0.88

0.81

1.4

6 71

Factor loadings less than 0.45 are not reported.

Decis ion-s pecific characteris tics . As Table I shows, three factors were derived. Factor 1 may be labelled decision motive; Factor 2 clearly can be labelled decision uncertainty; and Factor 3 represents decision importance. Each factor is defined by variables with loadings higher than 0.45 (Hair et al., 1995). However, there were two unexpected results. First, although both confidence in making the right choice (Dean and Sharfman, 1993b) and clarity of goals (Beach and Mitchell, 1978) should theoretically be loaded on decision uncertainty, they were in fact significantly loaded on decision motive. Second, although time pressure should theoretically be loaded on decision motive (Billings et al., 1980; Mintzberg et al., 1976), it was actually loaded on decision importance. Further research is required to verify whether these unexpected results are replicated and if they reflect a cultural effect. Environmental characteris tics . Investigation of the measure of environmental uncertainty during Stage 1 suggested several changes to overcome operational problems, such as the ambiguity of some items, questionnaire length, and the sensitivity of managers to political issues. Factor analysis was used to inform the reduction of items to a more manageable number (Gerbing and Anderson, 1988). The original 35 environmental items were reduced to 21, still retaining four of the original six components. After conducting Stage 2, the 21 items of environmental uncertainty and the three items of environmental hostility were factor analysed, and five factors were derived. As Table I shows, the five factors are consistent with the hypothetical structure of constructs. Factor 1 represents the seven items referring to governmental policies. Factor 2 represents the six product-related items. Factors 3 and 4 are clearly the economy and competition items respectively. Factor 5 denotes degree of

environmental hostility. Since the four sub-scales of environmental uncertainty corresponding to Factors 1 to 4 did not separately add to the prediction of SDMP rationality as compared to their aggregation, the aggregate of all 21 environmental uncertainty variables is used in the analysis. Firm characteris tics . Factor analysis produced two distinct dimensions of performance, which can be respectively labelled business performance and organizational effectiveness. In the preliminary analysis, we entered both indicators, but this did not make a significant contribution to explained variance in the regression model. Hence, in the interests of parsimony, we used the mean score of all ten items of organizational performance in the final regression analysis. Finally, in line with many previous studies, company size is assessed by the number of full-time employees. This statistic is more willingly made available by companies than others such as sales turnover and is less prone to erroneous or false reporting. Overall, the measures of this study enjoy a satisfactory degree of both validity and reliability compared with those of other related studies. Therefore, with respect to measurement error, our results can be offered with a reasonable degree of confidence.

RESULTS
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
Table II presents the means, standard deviations and correlation coefficients for the entire sample (N = 169). It indicates that each of the independent variables predicts some variance in SDMP rationality, with organizational performance, decision motive and environmental hostility having the highest correlations. Table II also shows that all the coefficients for correlations between predictor variables are below 0.45, which does not suggest serious multicollinearity problems. For the regression models presented in Table III, the tolerance statistics were all well above 0.10. Therefore, we can safely conclude that there is no substantial multicollinearity

within the data to be entered into regression models (Hair et al., 1995). Because none of the regression models has standardized residuals above +3.3 or less than 3.3 (Tabachnick and Fidell, 2001) or has a Cook's distance above one (Cook and Weisberg, 1982), we can argue that outliers do not give rise to concern (Stevens, 1992).

Table II. Variables

Descriptive statistics and correlations among variables Mean 5.46 5.13 2.32 5.71 4.13 S.D. 1.22 1.12 1.43 1.14 1.21 1 1 0.19* 0.29** 0.44** 0.20** 1 0.08 0.03 0.15 1 0.42** 0.12 1 0.12 1 2 3 4 5 6

1.Rationality 2.Decision importance 3.Decision uncertainty 4.Decision motive 5. Environmental uncertainty 6. Environmental hostility 7. Organizational performance 8.Company size (log) * **

3.59

1.63

0.35**

0.13

0.15

0.23**

0.43**

5.18

0.99

0.54**

0.15

0.28**

0.47**

0.13

0.3

2.45 p < 0.05; p < 0.01.

0.42

0.21**

0.08

0.11

0.04

0.15

0.0

Table III.

Hierarchical regression models for predictors of decision rationality Model 1.2 R2 0.25 F 18** Predictors Firm variables R2 0.31 F 37** R 2 F Model 1.3 Predictors Environmental variables

Model 1.1 Predictors SD-specific variables

SD-specific variables Model 2.1 Predictors Environmental variables R2 0.13 F 12** Model 2.2 Predictors

0.38

20**

0.07

6**

SD-specific variables Model 2.3

R2 0.31

F 37**

R 2

Predictors SD-specific variables

Firm variables

Environmental variables Model 3.1 Predictors Firm variables R2 0.31 F 37** Model 3.2 Predictors Environmental variables

0.35

22**

0.04

5*

Environmental variables Model 3.3

R2 0.13

F 12**

R 2

Predictors SD-specific variables

Firm variables * ** p < 0.05; p < 0.01. SD, strategic decision.

0.35

22**

0.22

27**

Firm variables

Following Hitt and Tyler (1991), hierarchical regression was used to test Hypothesis 1. Two equations were generated. First, rationality was regressed against the four variables of environmental and firm characteristics (Model 1.4 in Table III). The three decision-specific variables were then added into the equation. The addition of decision characteristics to the Model added almost 7 per cent (p 0.01) to the explained variance of rationality. Thus, Hypothesis 1 was supported. The procedure followed to test Hypothesis 1 was also used to test Hypothesis 2. Table III demonstrates that adding the environmental variables to the hierarchical regression model (the five decision and firm-specific variables) significantly increased the variance in rationality accounted for by 4 per cent (p 0.01) (Model 2.4 in Table III). This result lends support to Hypothesis 2. Following the same procedure, Table III shows that the addition of firm characteristics to the

hierarchical regression model (environmental and decision-specific variables) added a further 8 per cent of predicting for rationality (R 2 = 0.08, p 0.01) (Model 3.4 in Table III). This supports Hypothesis 3. Taken together, the seven variables representing the three perspectives highlighting decision, firm, and environmental characteristics predict 42 per cent of the variance in SDMP rationality. The unique variance in rationality explained by the decision-specific, environmental and firm perspectives are 7 per cent (Model 1.4), 4 per cent (Model 2.4) and 8 per cent (Model 3.4) respectively. To rule out order effects, we ran the regressions in all possible entry orders so as to see how those results compared (see Table III). The variance in rationality explained separately by the strategic decision-specific, environmental and firm perspectives is 25 per cent (p 0.01) (Model 1.1), 13 per cent (p 0.01) (Model 2.1) and 31 per cent (p 0.01) (Model 3.1) respectively. The three strategic decision-specific variables accounted for 12 per cent (p 0.05) of the variance in rationality more than the two environmental variables; and the two firm variables accounted for 18 per cent (p 0.01) of the variance in rationality more than the environmental variables. These results suggest that the relative importance of environmental variables in predicating decision rationality is less than decision and firm-specific variables. Consistent with the above, the inclusion of environmental variables in the hierarchical regression models, with firm and then strategic decision-specific variables, added 4 per cent (p 0.05) (Model 2.2) and 9 per cent (p 0.01) (Model 2.3) respectively to the explained variance in SDMP rationality. By contrast, the inclusion of strategic decision-specific variables in the hierarchical regression models, with firm and environmental variables, added 7 per cent (p 0.01) (Model 1.2) and 21 per cent (p 0.01) (Model 1.3) respectively to the explained variance. Including firm variables in the hierarchical regression models, environmental and strategic decision-specific variables, added 22 per cent (p 0.01) (Model 3.2) and 13 per cent (p 0.01) (Model 3.3) respectively to the explained variance. These results further support the conclusion that the relative importance of environmental variables in predicating decision rationality is less than decision and firm-specific variables.

DISCUSSION
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS

8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES


The integrated model's explanatory power is satisfactory compared to the results of similar studies (e.g. Amason and Sapienza, 1997; Dean and Sharfman, 1993b; Papadakis et al., 1998). The findings suggest that the rationality of strategic decision-making processes is shaped by variables identified by all three perspectives, and that these processes cannot be sufficiently modelled using a single perspective. This supports Papadakis et al.'s (1998) finding that strategic decision-making rationality is affected by decision-specific characteristics and firm variables, though it is inconsistent with their conclusion that the environmental model is not operative. Rather, our results indicate that environmental variables add significantly to the prediction of variance in decision-making rationality, albeit that their relative importance is less than decision and firm-specific factors. This conclusion falls between the findings reported by Papadakis et al., on the one hand, and the reporting of a significant influence of environmental attributes on strategic decision rationality reported by other investigators (e.g. Bourgeois and Eisenhardt, 1988; Bresser and Bishop, 1983; Fredrickson and Mitchell, 1984; Kukalls, 1991). Evidence from interviews we conducted is consistent with the view that in countries like Egypt where executives perceive a lack of control over the external environment, they are likely to discount it in strategic decision making. In the present case, this could reflect a cultural influence insofar as it is consistent with the tendency noted earlier among Egyptian managers to be fatalistic and to defer to higher levels of authority. However, it appears likely that any such cultural effects will be reinforced by the general context facing business in the region, especially political uncertainty. The mean scores in the questionnaire sample for environmental uncertainty and hostility were above the mid-points of their scales, and the interviews revealed more clearly the nature of the executives' perceptions. Thus one maintained that the environment has to be discounted, because:

The Middle East area including Egypt, which is considered the heart of the area, is completely unstable. If we were to base our policies on the surrounding environment, we would never ever develop because we are living in the hottest area in the world.

Another described the environment in which his company was working as follows:

There were many threats surrounded our potential external markets such as the problem of Iraq; a conflict between Yemen and Saudi Arabia; the war in south Sudan; new potential sanctions on Libya; and the possibility of the relations between Egypt and these countries turning bad. Moreover, there are many threats in the internal environment such as the high interest rate; changes in the system of contracting; the problem of lack of liquidity; and declining demand.

The general agreement among the Egyptian executives interviewed was that they were working under conditions of environmental uncertainty and hostility which were beyond their control. As illustrated by the above quotation, this suggests that they may adopt a fatalistic or detached attitude towards such conditions in their SDMP. In this respect, political and economic factors may be reinforcing apparently cultural attributes, factors which could potentially have a similar effect on the SDMP in other countries irrespective of their cultures. The possibility that apparently national cultural effects may mask economic and political effects less specific to particular countries has been relatively neglected and deserves further investigation with respect to the SDMP and other organizational phenomena (Child, 2000). Virtually all previous research on SDMP rationality has been conducted in developed countries, especially the USA, in which environmental effects associated with characteristics such as competition are likely to reflect the presence of a relatively free market system and the cultural effects of an entrepreneurial climate associated with individualism and freedom from bureaucratic state control. As noted earlier, such conditions do not apply in the same degree to Egypt where there has been a high level of bureaucratic regulation of business and only a recent emergence of a private business sector. These environmental characteristics are expected to reduce the impact on the SDMP rationality of Egyptian firms attributable to variables included in previous western studies such as competitive intensity and threat. Moreover, the political uncertainty of the Middle East region may combine with the fatalism that has been noted in Egyptian culture, to encourage a discounting of environmental conditions among business people in terms of how they approach strategic decisions. Mostafa (2005) comments on the presence of a decrepit bureaucracy in Egypt and notes the intention of its Minister of Foreign Trade and Industry, newly appointed from a multinational corporation, to encourage strategic initiatives to come from business people themselves instead of the previous process of the government dictating solutions from the top. A context of institutionally enforced conformity such as that which has characterized Egyptian business is highly likely to limit the effects of environmental variables on SDMP rationality. The only recent emergence of the private business sector in Egypt also means that managers in that sector have had less experience in handling strategic decisions than their American and British equivalents. This limited experience may result in Egyptian managers being more focused on the distinctive nature of strategic decisions themselves and managing them within

their organizational context than by environmental dimensions. For US and British managers, their greater experience in handling strategic decisions may make the role of external variables seem more important than that of internal ones. This possibility raises questions about the role of decision-makers' own characteristics in the SDMP, such as their previous experience. Such questions, which fit the strategic or management choice perspective, deserve further investigation alongside decision and firm-specific variables. These considerations lead to the following general proposition:

The relative contribution of environmental characteristics in accounting for variance in strategic decision-making rationality is reduced by the specific nature of the Egyptian environment.

Further research needs to test this proposition through comparative analysis, such as between cases in Egypt and the UK.

CONCLUSION
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
The study reported here has demonstrated the operative nature of factors identified by broader contextual perspectives on strategic decision-making. Nevertheless, it does not indicate that all perspectives make an equal contribution towards explaining the decision rationality. These findings go a step further in answering the question of what are the key influences on the strategic decision-making rationality. Additional research is still required to complete the answer to this question and to conclude generalizable results. As Whittington et al. (2002) argue, the findings that arise from an increasingly international research community are complex and therefore generalizations are hard to sustain across borders. One of the distinctive contributions of this study lies in the way we have been able to demonstrate the differential contribution that the three theoretical perspectives make towards

explaining decision rationality. A second addition to knowledge is that it is the first study to be reported on the SDMP in the Middle East region. This is significant in permitting a test of the wider validity of findings derived from research conducted mainly in the so-called Anglo Saxon contexts. Our results do not accord with those who argue that environmental variables, as opposed to internal organizational variables, exert the greater influence on strategic decisions (e.g. Hannan and Freeman, 1977; Jemison, 1981). The enhanced role of the decision-specific characteristics model in this study appears to concur with the findings of Hickson et al. (1986), Maritan and Schendel (1997), Meyer and Goes (1988), and Papadakis et al. (1998). This concurrence might be taken to support the argument that the SDMP is largely free of cultural effects. However, we have suggested that the environment probably remains a significant factor in Egypt albeit acting at one remove. For, paradoxically, the combination of unstable geo-political conditions combined with bureaucratic top-down restrictions that characterizes the Egyptian business environment may cause Egyptian executives to discount environmental variables in the SDMP because they are perceived to be beyond their powers to influence or control. This apparent paradox suggests that the challenge is now to examine more precisely why and how national characteristics affect the SDMP, which will require an emphasis on decision makers' sensemaking through a qualitative methodology. Although this study was carefully designed, it was subject to several important limitations. First, it relies on questionnaires completed by a single respondent in each firm. This method is in keeping with that of much previous work on the subject (Goll and Rasheed, 1997; Hart and Banbury, 1994; Jones et al., 1992; Wally and Baum, 1994). Although the use of multiple informants can help to minimize bias, the difficulty of conducting multiple-informant surveys often generates reliance on single respondents. Because of this difficulty, we generally collected data from a single informant for each decision and, as noted earlier, used the instances of multiple respondents to test for inter-rater reliability. Nevertheless, the single respondent design requires caution in interpreting the results; and it would have been preferable to have multiple respondents in order to minimize effects of systematic response bias. Second, our sample was drawn only from Egyptian private manufacturing firms. Therefore, caution should be expressed in generalizing from these findings. Third, a number of studies have argued that the role of upper echelon or top managers is the most central determinant of the strategy-making process (e.g. Child, 2002; Hambrick and Mason, 1984; Miller and Toulouse, 1986; Papadakis and Barwise, 1997b). Nevertheless, as mentioned earlier, practical limitations in access and data collection obliged this study to exclude the strategic or management choice perspective. This is a notable limitation to the present study. Fourth, although we carefully reviewed relevant research in selecting explanatory variables with reference to the three perspectives that inform them, we cannot claim that they are exhaustive of those three perspectives. Hence, our results could be idiosyncratic to our model and

another model including another set of explanatory variables, similarly well-considered, might yield different results. As suggested by Bateman and Zeithaml (1989), research should help in identifying and explaining relationships which are not obvious to managers. Because the findings showed that decisional and contextual antecedents matter in strategic decision-making, one of the managers' tasks is to evaluate and to be aware of the variables which they face, and to make conscious decisions taking them into account. However, this study treated company performance as a potential influence on the SDMP rather than as an outcome of the process. Therefore, a next logical step in this line of research would be to investigate the relationship between decision rationality and performance outcomes over a period of time, treating contextual variables as potential moderators. A more accurate understanding of the causal relationships between decision antecedents and process requires the adoption of a longitudinal research design.

NOTE
* The authors would like to thank the three anonymous reviewers and the editor for their insightful comments. Thanks also to Iehab Yassin at Misr International University, and Kilani Ghoudi and Mohamed Madi at United Arab Emirates University for their statistical advice.

APPENDIX
1. Top of page 2. Abstract 3. INTRODUCTION 4. AN INTEGRATIVE MODEL OF THE SDMP 5. RATIONALITY, KEY EXPLANATORY VARIABLES AND HYPOTHESES 6. METHOD 7. RESULTS 8. DISCUSSION 9. CONCLUSION 10. APPENDIX 11. REFERENCES
Variables and measures employed are listed in Table A.I.

Table A.I.

Variables and measures employed Variables derived

Variables Rationality

Measured items 1.To gather relevant information 2.To analyse relevant information 3.To use analytic techniques 4.To focus attention on crucial information

from Dean and Sharfman (1996)

Alpha 0.76

No. of items 4

Decision importance

1.To set parameters for subsequent decisions 2.Seriousness of the consequences if something went wrong 3.Seriousness of delaying the decision 4.Decision importance 5.Time pressure

Beach and Mitchell (1978); Billings et al. (1980); Dean and Sharfman (1993b); Papadakis et al. (1998)

0.63

Decision uncertainty

1.Clarity of kind of information to be collected 2.Uncertainty about the actions to be taken 3.Difficulty of predicting the outcomes

Beach and Mitchell (1978); Dean and Sharfman (1993b); Papadakis et al. (1998)

0.74

Decision motive (high

1.Adequate freedom in

Ashmos et al. (1997

0.72

motive (high score indicates a decision related to an opportunity)

freedom in addressing the decision 2.Initial perception of the decision 3.Motivation to make the decision 4.Confidence in making the right choice 5.Clarity of the goals for the participants

et al. (1997 ); Ashmos et al. (1998 ); Billings et al. (1980 ); Fredrickson (1985); Mintzberg et al. (1976)

Environmental uncertainty

1.Product: clients' preferences; demand; changes in product components; changes in product quality; new product; and changes in the production process 2.Economy: inflation rate; exchange rate with the dollar; interest rate; and results of economic restructuring 3.Competition: changes in competitors' prices, markets and strategies; and entry of new companies into the market 4.Governmental

Miller (1993)

The total scale = 0.92 and the subscales = 0.89, 0.87, 0.83 and 0.90 respectively

The total scale = 21 and the subscales = 6, 4, 4 and 7 respectively

policies: tax policies; monetary policy; public service provision; control of prices; legal regulations; national laws; and tariffs on imported goods Hostilitymunificence (high score refers to a hostile environment) 1.Threat to survival 2.Richness in investment and marketing opportunities 3.Dominance over the company Company size Number of employees Tuschke and Sanders (2003); Fredrickson (1984) Hart and Banbury (1994) NA Khandwalla (1977) 0.86 3

Organizational performance

1.Financial and business performance: return on assets; operating profits; market share; growth rate of sales or revenues; new product development; and diversification into new business 2.Organizational effectiveness: quality of product; employee satisfaction; efficiency of operations; and social

The total scale = 0.87 and the subscales = 0.84 and 0.84

The total scale = 10 and the subscales = 6 and 4 respectively

social responsibilities All scales are 7-point Likert type.

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