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INTRODUCTION
Welcome to our brand guidelines. Youll discover all of the elements here that weve created to say one thing, with one voice, to the entire world: The Gathering Ireland... be part of it.
This master brand guidelines document replaces all previous brand and identity guidelines for The Gathering Ireland. Pre-existing brandmarks, graphic elements and design directives are void and should be replaced with those within this document.
Contents
Section 3 CO-BRANDING
Presenting - Our Story...
Logos Advertising Displays Building wrap Online Social Media
1.0 Why this book & who is it for? 1.1 What exactly is The Gathering Ireland? 1.2 The Gathering Ireland brand. What does that mean?
1.3 Whos invited to this year-long party? 1.4 And the hosts? 1.5 Gatherings: from singing and dancing, to fishing & food fairs!
Im an Irishman and proud of it, and Im proud of the country I was born into. It made me what I am today. I regularly go back home, and Id invite everyone with a connection to Ireland to go back in 2013 and celebrate what it means to be Irish.
This book has been designed for you; our collaborators, our partners, the citizens of Ireland and the world. Its a plain-speaking guide (we hope!) for everyone involved in this unprecedented year-long celebration of all that is great about Ireland.
Welcome to The Gathering Ireland 2013. Given the sheer size and scale of this once in a lifetime global outreach, we want to ensure that were all delivering the same enthusiastic invitation to the world.
And to the people within Ireland, we need to issue the same collective call throughout the Enough already? length and breadth of this island: be part of it. Dont worry, the key word here is Guide. Along with explaining what The Gathering Use this book as your starting point; the Ireland is all about, well talk about our most important part is your enthusiastic unique Irish values, attitudes, behaviours involvement, however small or spectacular, and character. Well suggest ways that we in turning The Gathering Ireland 2013 into can fulfil our promise to deliver a year of the beginning of a brand new story that we unrivalled visitor experiences to our biggest can tell to the world. incoming audience ever.
Within Sections 2 & 3 youll find more detail on the practical aspects of promoting and marketing The Gathering Ireland, in terms of its visual communication style i.e. logos and graphics, colour palettes, photography, posters and merchandising.
Its a year long celebration of Ireland and all that is great about this small but far reaching island of ours. Its a year of international connections and re-connections, as we invite the world to come visit, stay awhile, and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, our poetry, literature, food, drink... and our chat. Everyone is invited; and not just those with a bit of Irish in them! The Gathering Ireland guest-list extends to people who have worked here or who travelled here on business, those whose families have recently made their homes here and those whove been planning to holiday here but havent made it yet. 2013 is the year to do it!
A calendar of unique gathering events is already taking shape, including some favourite Irish festivals (which will be bigger and better!) and some brand new events for this special year. Most importantly, an enormous and unparalleled get-together such as this, needs the enthusiastic support of all Irish citizens, united in their mission to spread the word, through their friends and relatives abroad, their social & business networks, their communities, clubs, clans and associations, that 2013 is the year to come visit Ireland and celebrate what makes Ireland unique and special. Read on for some suggestions on organising your own gathering or visit www.thegatheringireland.com.
be part of it.
Good Question Weve created The Gathering Ireland brand as a way of telling our story more clearly. It helps us to define whats unique and special about this event, particularly when were communicating with others. It makes sense that the more familiar we are with The Gathering Ireland as a brand, the more effectively we can promote it and encourage others to participate in it.
Lets get down it to then The Gathering Ireland Brand is made up of:
Our Essence Brand Expression Brand Effect Brand Personality Brand Truths
Circle of Connection
BR
OU
BR
SE ES
NCE
A
E ND
XPRESS
IO
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EFFECT ND
ERSONAL DP IT N A
The personality traits of The Gathering Ireland brand can also be found in each and every Irish person - which makes it even easier for us to spread the word!
D AN
TRUTH
In this one little phrase lies the essence of what The Gathering Ireland is all about whether at home or abroad, in 2013 were all about connecting.
This is the outward expression of the brand essence. Its what were saying to everyone, its a rallying call to encourage people to participate and spread the word, but also just be part of it.
These phrases describe how were hoping people will respond to the call. We want them to feel inspired, motivated and keen to get involved and be part of it.
These describe how The Gathering Ireland 2013 translates in real terms; its a time to have fun, to renew friendships, to make new social & business connections, to enjoy being Irish and showcase the best of Ireland and Irish culture to a world audience.
be part of it.
Want to get involved Want to know more Creates a sense of belonging Feel empowered Want to contribute their energy & talent Feel capable Feel inspired Feel included Feel motivated
A time to have fun A year of new connections and old friendships A national invitation Enhanced festival & events programme First of its kind A chance for everyone to take part A time to do business
I am an Irishman first and foremost, and I wouldnt have it any other way. Being Irish and a citizen of the world has made me truly appreciate Irish culture, music and history. Whether youre first or second generation Irish, or even have no connection to Ireland, you should visit in 2013 for a unique experience.
Everyones invited. Everyone who has ever felt, or wanted to feel a connection to Ireland. Everyone who has ever worked or lived in Ireland. Everyone who thinks their great great great great grandmother might have stopped off in Ireland at some point in the past. And everyone who ever thought hey, its way too hot n sticky here in Los Angeles/Sydney/ Cape Town, I fancy a holiday somewhere completely different come on over, youll love Ireland! And even better if those same invitees in turn galvanise their own networks and spread the word about visiting Ireland for The Gathering Ireland 2013.
Its all about the Connections... Irish-Connections This large group includes the following key segments:
Irish-born men and women who have moved abroad yet still maintain close ties with their family and friends in Ireland. They regularly consume Irish media and are usually members of Irish societies and community groups and as such, are relatively easy to connect with. Those who have lived and worked in Ireland and who still keep in touch (via social network sites etc) with their Irish workmates, colleagues and friends. 2nd or 3rd generation Irish this group may have spent time in Ireland on summer holidays as children, but havent been back since then. Still proud of their Irish heritage, theyd probably welcome a nudge to bring them back for a visit in 2013.
Visitors
This group includes both regular visitors to Ireland, and those first-timers who wed encourage to make a special effort to come on over in 2013. While Ireland is on the bucket list to visit for many people around the world, other countries are also on that same list. But given the enhanced festival and events programme alone, this is the perfect opportunity for us to put our country front of mind as their must-visit destination in 2013. The Gathering Ireland is going to be a unique and spectacular year-long series of events.
But its not just about groups. We also want to encourage any enthusiastic individuals who may have a notion or a spark of an idea about hosting a gathering event of their own, to sign-up and be part of it too.
So youve decided that yes, you want to play your part in this celebration of Ireland by organising your own gathering? Excellent. But youre stuck for ideas as to what kind of gathering it could be? Heres some suggestions that will help get the creative juices flowing:
Community
Whether its a housing estate, parish, town or village, community based groups are ideally placed when it comes to encouraging everybody to get on board and begin organising their own authentic Gathering Ireland event. It could include finding out whether there are any unsung community heroes whove made spectacular strides in their particular fields at home or abroad, and who deserve a special homecoming celebration. And if so, 2013 is the year to do it.
Business Gatherings
During 2013, the Irish business community can take advantage of this celebration to organise meetings, conferences, incentives and corporate get-togethers. Whether youre organising a team-building exercise or an international conference there are plenty of options for getting your business involved.
Literature/Film/Arts
A shared passion in the creative arts is always a good starting point for a get together. Alongside the well established film and literary festivals that will take place during 2013, if youre a member of a book club, a film club or any type of artists collective, then why not reach out to like-minded souls abroad and get them over here for a weekend of readings, viewings and stimulating chat.
Special Interest/Hobbies
Whether its beekeeping or botany, coin collecting or carpentry, 2013 is the year to get in touch with fellow enthusiasts at home and abroad and arrange a get together over here in Ireland. And if theyre keen, you might even persuade them to put on an exhibition!
Music/Dance/Theatre
Whether your passion is the bodhrn or the bass guitar, the tin whistle or trumpet, why not invite your fellow artists from abroad over to Ireland to take part in a rousing session (or seisin mr) in your area! If kicking up your heels is more your thing, dont wait to be asked, spread the word among your hot-footed friends and arrange an eclectic display of dance in your local area. And if you believe the worlds a stage and you simply must play your part, then invite your far-flung actor friends to join you in a performance of your favourite play, and if youre feeling daring, you could even risk an outdoor show or two!
Education
They say the school years are the best years of your life. For the thousands of international students who have passed through our education system, this is the perfect opportunity to relive those years and reignite those old connections with Ireland and revisit your old favourite haunts.
Sport/Outdoor
If its golf, hurling, football, tennis, running, hiking or frisbee that sets your pulse racing, then get online and if youre not already connected with one, then find a club anywhere in the world that shares your passion and invite them over for an international games-fest in your town. We often take it for granted, but virtually every town in Ireland is a mere hop, skip and jump away from countryside replete with mountains, lakes, forests, rivers and majestic coastline. If the great outdoors is your passion, you might think about inviting friends or overseas work colleagues to visit for an adventurous team-building week like theyve never experienced before!
For all of the above suggestions, it might not be as simple as build it and they will come, but having just one great idea and the gift of the gab is a great place to start!
Visit www.thegatheringireland.com to add your event and invite your connections.
2.0 The Logo Master logo Logo application Logo with URL 2.1 Web address 2.2 Tagline 2.3 Colour palette 2.4 Typography 2.5 Graphic elements
2.6 Photography style 2.7 Writing style 2.8 Advertising 2.9 Social media 2.10 Web Guidelines 2.11 Print 2.12 Display 2.13 Promotional Materials
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BLACK LOGO
WHITE LOGO
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Please use master digital artwork when using The Gathering Ireland logo to avoid the mistakes illustrated below and to ensure consistent brand recognition and integrity.
MINIMUM CLEAR SPACE When using The Gathering Ireland logo, a clear space area guarding against the encroachment of typography, illustrations or any other graphic elements must be maintained, as indicated above.
Do not mix the colour palette in any way other than in the digital artworks provided.
Do not change the proportional and positional relationships or delete elements of The Gathering Ireland logo.
MINIMUM SIZE When applying any version of The Gathering Ireland logo it should not appear at a size of less than 25mm across, as indicated above. Do not place the logo over busy images. Do not stretch or condense the logo.
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The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, alongside hundreds of unique gathering events... be part of it.
TGI_LightGreen_Rev
TGI.com_LightGreen
The Gathering Ireland 2013. It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
TGI.com_Pos_2Colour
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For advertising the web address may be set in any of The Gathering Ireland brand colours. The logo version with url lock-up can be used if space is limited.
2.2 TAGLINE
The be part of it. tagline is set in lowercase stag bold. It can be translated into various languages. Contact the brand manager with any requests. The tagline is usually used as a sign-off at the end of a message. It can also be used in text where suitable.
A version of the brandmark locked up with the be part of it. tagline is available for limited usage and must be approved by the brand manager.
be part of it.
be part of it.
minimum size in Stag 12pt
glac pirt.
IRISH
faire partir.
FRENCH
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events.
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by jej czci.
POLISH
bt soust.
CZECH
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, alongside hundreds of unique gathering events... be part of it.
TGI_logo_White_T
PRIMARY PALETTE
The Gathering Ireland
SECONDARY PALETTE
The Gathering Ireland The Gathering Ireland The Gathering Ireland The Gathering Ireland
TERTIARY PALETTE
The Gathering Ireland
DARK GREEN
Pantone 357
AQUAMARINE
Pantone 5473 Print: C82 M0 Y28 K52 Screen: R0 G106 B113
BLUE
AQUA
LIME
CHARCOAL
Pantone 381
GREY
Print: C0 M0 Y0 K50
LIGHT GREY
Print: C0 M0 Y0 K30
GREEN
WINE
Pantone 208
RED
Pantone 1925 Pantone 199
Print: C0 M85 Y10 K0 Screen: R237 G21 Screen: R239 G80 B145B86
ORANGE
Pantone 137 Print: C0 M35 Y90 K0 Screen: R250 G175 B52
YELLOW
Pantone 116
LUXURY PALETTE
The Gathering Ireland
GOLD
Pantone 871
SILVER
Pantone 877
DARK GREEN
GREEN
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, alongside hundreds of unique gathering events... be part of it.
Full-page Advert
GREEN AQUA RED ORANGE WINE RED
Use the bright Gathering Ireland colours with a darker colour to create vibrant and noticeable communications. Choose the colours that complement the images you are using.
Quarter-page Advert
AQUA GREY ORANGE GREY
be part of it.
For applications where a less vibrant colour palette is appropriate the brighter Gathering Ireland colours can be paired with a more neutral grey colour palette.
Website
2.4 TYPOGRAPHY
Our typography is important in setting the contemporary and conversational tone of our communications. The standards that follow should be used to provide a consistent recognisable style to our communications while still allowing for flexibilty.
Headline Font
Our main typeface is Stag. Stag bold is used for headlines, pull quotes, short highlighted paragraphs and top level bullet points.
Digital Font
Our digital typeface is Calibri. Its only used when our primary typeface is unavailable such as digital applications such as powerpoint and word documents.
Regular Bold
Bliss can be purchased at: www.type.co.uk/www.typography.net Stag can be purchased at: www.vllg.com
2.4 TYPOGRAPHY
It is important to keep typography clean and modern. Where possible leave white space for the information to breathe, cramped layouts can be unappealing to read. Create an information hierarchy by highlighting intro paragraphs, and highlighting pull quotes from the main body of text.
SAMPLE ADVERTORIAL
2 3
4 Youve got to be here to experience it first-hand... you wont want to miss it.
The tri-spiral from the brandmark is one of our main graphic devices. It should bleed off the edge of the page to create a sense of excitement and celebration and can be used in full colour or tints.
The Dot Wave and Line Wave are used together to create a sense of connecting people. This graphic should only be used cropped closely to show small sections and should bleed off the bottom of the page. It is used in white and a colour complimentary to your background colour.
The Dots are used with imagery to create a sense of connection between images in circular frames. This device is used within communications documents to enhance the design but should not clutter the layout. It should not be placed over flat images where there is nothing to highlight.
The Swoop device is used to hold text at the top or bottom of a layout. It is used in a colour complimentary to your background colour and white.
2
There will be so much going on in Ireland in 2013.
Already, there is great excitement and anticipation, with lots of Irish people at home and abroad now thinking about what they can do to be part of The Gathering Ireland 2013.
The Gathering Ireland 2013. It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited.
Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritagesites, alongside hundreds of unique gathering events...
be part of it.
be part of it.
be part of it.
Join us for a year-long celebration of everything Ireland has to offer. Packed full of one-off events and unmissable gatherings, 2013 will be a year to remember. Find out how you can play your part:
The tri-spiral graphic should not be used floating in the centre of images.
The dot & line wave graphic should never be seen in its entirety or floating in the middle of the screen, it needs to be cropped appropriately.
The large dot graphic should not be used over empty landscape as there is no element to highlight.
Dos
Use full colour photography, this is about a realistic image of Ireland today Tell a story Feature real people who reflect potential visitors. Be inclusive. Everyone is invited Use group shots with focus on individuals having fun Use photos from a viewpoint that is accessible, so limit aerial shots Use images from the visitors point of view so the viewer can imagine themselves in the scene Choose images with clear space so a headline can be added if needed
Donts
Photography should not be overtly staged or posed Dont use images of large groups of people with no focal point. Remember its not about size its about people sharing enjoyment Dont try and say everything in one image. A combination of snapshots may be more effective Dont avoid images of bad weather, this is a year-long event Stock images should be avoided where possible
Is it natural and realistic? Are the participants engaged in the moment? Does it look inviting/inclusive? Does it look like its in Ireland? Does it tell a story? Do the people look natural and unposed? Does the lighting and content have a natural characteristic warmth? Can I imagine myself or someone I know getting involved?
Tier 1:
Tier 2:
Tier 3:
Hero Experiences
These images show people in a distinctly Irish setting, embracing an experience that aligns clearly with The Gathering Ireland promise. They should evoke the spirit of The Gathering Ireland a celebration of all things Irish and should be inviting and inclusive. Usage: These images are typically used in primary applications such as advertising, trade shows and publication covers.
Secondary Experiences
These images show compelling Irish experiences. These will create a sense of place or link back to the various themes under which the individual gatherings are being organised. These images should be consistent with the promise of the island of unique character and characters. Usage: These images are primarily used in primary and secondary applications, such as inside publications or in web content.
Supportive Images
These images are useful for setting the context for our hero experiences or secondary experiences. They can portray subjects like local personalities, communities, friends and family, homecomings, food, festivals and architecture that you will experience during The Gathering Ireland. Usage: These images are only used in association with Tier 1 or Tier 2 images to support specific editorial or to promote individual events.
Hero Experiences
Secondary Experiences
Nostalgia
Pride-of-place
Witty
Authentic
Surprising
Inclusive
Accessible
Spontaneous
Celebration
Pride
Sense of place
Dramatic
Supportive Images
These images are only used in association with Tier 1 or Tier 2 images to support specific editorial or to promote individual events. images should convey specific experiences from the categories listed opposite.
Image Categories
People Community Business gatherings Family & clan Food & drink Activities Entertainment Culture & heritage
Special interests & Hobbies Sport/outdoor Agriculture Education Local heroes Scenic Ireland Festivals & events
NO POINT OF FOCUS
IN THE THICK OF IT
Photographs taken from the participants perspective lets the viewer feel more involved in the scene.
VIBRANT COLOUR
Ensure that the lighting and colour makes the scene look exciting and inviting, not washed out.
3
Communities, villages and towns throughout Ireland will be organising a packed calendar of gatherings, festivals and events to welcome people with Irish connections from all over the world.
Next year, Ireland is throwing one hell of a party. It starts at 00.01 on January 1st and doesnt stop until 00.00 on December 31st (but hey, in Ireland whos counting?!). All you need to do is decide when you are dropping by to join the festivities.
Some gatherings...
Islanders on Valentia, o the coast of Kerry, will invite those who have lived, worked or visited the island to return for a weekend of reminiscing, storytelling, renewing old friendships and making new ones; celebrating the contribution of many to Valentia and inviting new visitors to the island to learn about island life through decades past. But, you aint seen nothing yet. So tell your friends and family, spread the word that 2013 is the time to gather in Ireland. Maybe you have an Irish name? An Irish Grandma? An Irish hobby? Maybe youve studied or worked in Ireland? Or perhaps you love Irish food, music or literature? Or maybe you just have a life-long desire to explore Ireland from top to bottom? Well, 2013 is the perfect year to come back to Ireland and explore old connections and discover new ones. And the best time to come and experience for yourself, in a unique and special way, the cad mle filte (one hundred thousand welcomes) that the Irish are famous for. Log on to www.thegatheringireland.com to see what the people of Ireland have planned for 2013 and make sure your trip to Ireland next year provides memories that will last a lifetime. For information on planning your vacation see www.discoverireland.com The people of Foxford, Co Mayo will beinviting family, friends and visitors to spina yarn in a large tapestry on a traditional loom in, Co Mayo. Celebrating its 400th anniversary in the year of the Gathering, Carrick-on-Shannon will invite all Leitrim people who have moved away from the county to return and gather to join the festivities in 2013.
Last year the Irish Government announced a new initiative The Gathering Ireland to welcome people from around the world to connect with Ireland and its people in 2013. Since the initiative was announced, the phones have gone wild says Jim Miley, Director of The Gathering Ireland. People in Ireland love the idea of organising special gatherings and events to showcase the best of Irish tradition and culture. Its a great excuse to throw a party. Just think of the possibilities! And you wont be able to see it on TV. Youve got to be here to experience it rst-hand. The Gathering Ireland 2013 will be a spectacular year-long celebration of Ireland and all things Irish. With the focus on Irelands vibrant living culture, language, heritage and people, 2013 is a chance for everyone to experience Ireland like never before.
A packed calendar of local gatherings is planned for 2013 with communities, towns and villages across Ireland already busy planning events and festivals. Corporations have organised conventions and reunions. Families and clans are reaching out to their namesakes far and wide. Irelands favourite festivals have developed exciting new programmes to help visitors truly be part of it. Some of these will be familiar to many but will be bigger and better than ever before. And some will be brand new for 2013. Ireland may be a small country, but the Irish have put down roots all over the world. Today over 60 million people worldwide now claim Irish ancestry, quite something, considering the total Irish population of today is just 5.6 million. On this special occasion of the Emerald Isle Classic in Dublin, Ireland has had the opportunity to welcome over 30,000 American football fans to experience an all-Irish weekend of fun. Were sure youve soaked up the culture. Youve sampled some of the local brews. Youve seen some beautiful scenery and youve met some of the locals.
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
discoverireland.com/thegatheringireland
2013 is going to be an incredible year in Ireland with a packed calendar of local gatherings and events.
be part of it.
Inclusive
Irish
Dos
Paint a picture in the readers mind Talk to the reader on a one-to-one basis Keep sentences short and punchy
Donts
Dont bore the reader Dont waffle on and on and on and on Dont get overly technical Dont overload with dates and facts and figures Dont get too clever Dont be patronising or pretentious
Witty
Welcoming
Charming
Keep it simple and conversational - plain English/Irish please Reference modern & historical Ireland Tell it as it is
2.8 ADVERTISING
In advertising communications, colours should be selected to complement the hero image you are using.
be part of it.
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, alongside hundreds of unique gathering events... be part of it.
The Gathering Ireland 2013. It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage sites, alongside hundreds of unique gathering events... be part of it.
be part of it.
FULL PAGE
HALF PAGE
QUARTER PAGE
FACEBOOK www.facebook.com/thegatheringireland
The facebook timeline image should be constantly changing to reflect the breadth and diversity of people and events involved in The Gathering Ireland. Content should be consumer facing to motivate people to be part of it. Posts can include anything relating to Ireland from interesting Irish souvenirs to the best recipe for colcannon. See some suggestions below to get the conversation started.
TWITTER @GatheringIRL
The Gathering Ireland is about starting a global conversation. We can discuss anything that stirs peoples interest in Ireland and all things Irish.
We would encourage all users to include our hashtag #gatheringireland in their tweets about their events or other Irish newsworthy items.
Videos of Irish characters Create an online network and stories www.storymap.ie with immigration centres worldwide
EZINE
Our ezine should contain a brief overview of the most exciting events, gatherings and conversations which link back to The Gathering Ireland site for more information. The Gathering Ireland newsletters will be segregated to address specific audiences - consumer, business, partners etc.
01.01.13
Theres lots to look forward to this month, from New Years Eve festival in College Green to welly-throwing in Castlebar....
The gathering kicks off this year when Navy face Notre Dame in the newly constructed Aviva Stadium on Saturday 1st September 2012. The game will be a full NCAA regular season game and the outcome is expected to have a major effect on both teams National Championship prospects.
Temple Bar TradFest 2013, Ireland's premier celebration of Irish music and culture, will take place in January on the cobblestone streets of Temple Bar in Dublin. Each year, TradFest brings together some of Ireland's top traditional musicians and a few friends from overseas. Read more Get Tickets
Ireland
YOUTUBE
THEGATHERINGIRELAND.COM
Our partners can include The Gathering Ireland branded sections on their site, but there should always be a link to www.thegatheringireland.com. All landing pages should use the full brand title in the url, e.g. www.yourwebsite.com/thegatheringireland
WEB FONTS
The Gathering Ireland fonts are Stag and Bliss. In web applications where it is not possible to uses these, Stag can be replaced with a similar modern serif such as Rockwell or Clarendon. Where universal web fonts are required please use the below.
2.11 PRINT
Gathering Ireland documents should use the full gathering colour palette combined with the graphic elements and imagery to create dynamic and exciting layouts.
DESIGN GUIDELINES
Strong emphasis on imagery Clear and uncluttered layouts Primary palette for covers Secondary palette for inside spreads
SAMPLE POSTER
2
There will be so much going on in Ireland in 2013.
Already, there is great excitement and anticipation, with lots of Irish people at home and abroad now thinking about what they can do to be part of The Gathering Ireland 2013.
3
Communities, villages and towns throughout Ireland will be organising a packed calendar of gatherings, festivals and events to welcome people with Irish connections from all over the world.
be part of it.
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world renowned heritage sites, alongside hundreds of unique gathering events.
2.12 DISPLAY
PULL-UP EVENT BANNERS
be part of it.
It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited.
Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world renowned heritage sites, alongside hundreds of unique gathering events...
TGI_PULL-UP_Swoop_White
be part of it.
be part of it.
TGI_PULL-UP_Swoop_LightGreen
TGI_PULL-UP_Swoop_DarkGreen
TGI_PULL-UP_Info_DarkGreen
TGI_PULL-UP_Info_LightGreen
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2.12 DISPLAY
be part of it.
FAN ZONE
STREET BANNERS
y e a r-l o n g
el
eb
ra t i o n
a c tio n- p a
ke
n n e ctio n
d ye r a
be part of it.
DESIGN OPTIONS
gl
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t h e ri n
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Iris
co
Youre invited!
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Experience our vibrant culture, language, heritage and people like never before. Don't miss this chance of a lifetime, come on over... be part of it.
POSTCARDS
STICKERS
PROMOTIONAL CUBES
BUNTING
There is also a Supporting The Gathering Ireland logo for our partners to use on their communications. All communications should also include The Gathering Ireland url, either seperately or locked up with the logo.
OPTION 1
OPTION 2
HORIZONTAL
Supported by
SupportingTGI_logo_Green_Pos
VERTICAL
Supported by
be part of it.
SupportingTGI_logo_Black
Supported by
be part of it.
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world renowned heritage sites, alongside hundreds of unique gathering events.
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The Gathering Ireland 2013. It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
The Gathering Ireland is a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
discoverireland.com/thegatheringireland
The Gathering Ireland 2013. It's a spectacular, year-long celebration of Ireland and all things Irish And everyone's invited. Join the celebration as we invite the world to visit and enjoy our unique culture, stunning scenery, heart-lifting music, world-renowned heritage-sites, alongside hundreds of unique gathering events... be part of it.
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CO-BRANDING DISPLAYS
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Ars Filte, The Gathering Ireland Amiens Street, Dublin 1, Ireland Tel: +353 (0)1 884 7777 Email: info@thegatheringireland.com