Marketing 310: Samsung Survey --------------------------------------------------------------------------------------------------------------This is an academic study about iPhone and Samsung phone users.

The results of this study will be used for academic research only, and your responses will be kept strictly confidential. We are interested in your own personal feelings and opinions. There are no right or wrong answers. Each page has several different types of statements about iPhone and Samsung phone users. Simply put an X in the spaces that reflect your own personal feelings and opinions. PLEASE NOTE: 1. Check only one answer per statement. (If on Word, mark X for your choice) 2. When you are finished, please check to be sure you have not omitted any answers. THANK YOU VERY MUCH!

PART ONE 1. Are you a Samsung user? YES NO ____ ____ (If No, go to question 1a)

1a. Which phone do you use? Apple ____ Motorola ____ Nokia ____ HTC ____ Google ____ Other ____ 2. How often do you purchase a new phone? Less than 6 months 6 months - 1 year Once an upgrade is available Once my contracts expires Once a new model comes out _____ _____ _____ _____ _____

3. How interested are you in new technology for mobile phones? Not at all interested ___ ___ ___ ___ ___ ___ ___ Very interested 4. Do you contribute your own disposable income to purchase a new phone YES NO ____ ____

5. Do you believe that your smartphone plays an important role in your life? YES NO ____ ____

6. Do you use your mobile phone regularly to communicate with others, surf the web, etc.? YES NO ____ ____

7. Would you be likely to purchase a phone if there was rebate for it? YES NO ____ ____

8. Choose the price range you willing to spend on a smartphone? Less than $100 ____ $100 - $149 ____ $150 - 199 ____ $200 - $249 ____ Over $250 ____ 9. How would you prefer to purchase your smartphone? Order online ____ Go to a store ____

10. If you were to buy from a store, which store would you prefer to purchase your phone? Best Buy ____ Target ____ Wal-Mart ____ Company Store (ex. Apple) ____ Service Provider Store (ex. AT&T) ____ Other ____

PART TWO Please indicate whether you agree or disagree that the following benefits or problems are associated with Samsung: A Samsung phone.... 1. is more affordable than an iPhone 2. is not compatible with my iPad or MacBook 3. is equal to the iPhone technologically 4. is more innovative than the iPhone 5. is a better investment than an iPhone 6. is easier to use because of its Microsoft compatibility 7. has flash compatibility 8. is easier to use 9. is more durable 10. has a better camera Agree 1.______ 2.______ 3.______ 4.______ 5.______ 6.______ 7.______ 8.______ 9.______ 10.______ Disagree _______ _______ _______ _______ _______ _______ _______ _______ _______ _______

PART THREE Not everybody has a Samsung phone. Which of the following groups of people do you believe are most and least likely to have a Samsung phone? Most Likely 1. Generation Y 2. The middle class 3. Poor People 4. T-mobile Users 5. Upper class 6. White collar workers (Corporate Jobs) 7. Blue collar workers (Labor Workers) 8. Elderly 1. _______ 2. _______ 3. _______ 4. _______ 5. _______ 6. _______ 7. _______ 8. _______ Least Likely _______ _______ _______ _______ _______ _______ _______ _______

9. College Students 10. Families with Teenagers

9. _______ 10. ______

_______ _______

PART FOUR Certain conditions motivate people to behave differently than their regular behavior or habit. Do you believe that the following conditions might cause you to change your behavior to purchase or not purchase a Samsung phone? Yes 1. Certain free applications on Samsung 2. Corporate responsibility of Samsung 3. I have other Samsung products 4. I dislike Samsung and its products 5. A price decrease of the iPhone 6. An improved application system of Samsung 7. An improved camera 8. Has better accessories (cases, headphones, etc.) 9. Has international capabilities 10. Has a keyboard 1. _____ 2. _____ 3. _____ 4. _____ 5. _____ 6. _____ 7. _____ 8. _____ 9. _____ 10. _____ No _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

PART FIVE People sometimes purchase a Samsung phone for personal and emotional reasons. Please indicate whether you personally experience any of the following feelings associated with your decision to purchase or not purchase a Samsung phone. Yes 1. I feel innovative when I purchase a Samsung phone 2. I feel dissatisfied if I dont purchase a Samsung phone 3. I feel different when I buy a Samsung phone 4. I feel uncomfortable if i dont have a Samsung phone 5. I feel sophisticated when using a Samsung phone 6. I feel technologically behind when not using a Samsung phone. 7. I feel technologically advanced when using a Samsung phone. 8. I feel stylish when using a Samsung phone. 9. I feel part of a greater cause when using a Samsung phone. 10. I feel connected to family and friends when using a Samsung phone. 1. ______ 2. ______ 3. ______ 4. ______ 5. ______ 6. ______ 7. ______ 8. ______ 9. ______ 6. ______ No _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

PART SIX Some people purchase Samsung phones because they are curious about it, or simply bored with whatever else they use. Do you purchase a Samsung phone or have thoughts of purchasing a Samsung phone for any of the following reasons? Yes 1. _____ 2. _____ 3. _____ 4. _____ 5. _____ 6. _____ 7. _____ 8. _____ 9. _____ 10. _____ No _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

1. Bored with my previous phone 2. To see what applications it has to offer 3. Think its better than the iPhone 4. To see what its like 5. To do something different than the iPhone 6. To experience the 4G network 7. My friends have a Samsung phone 8. Popular celebrities endorse Samsung phones 9. To has access to a larger application database 10. To use different features than previous phone

PART SEVEN Some people purchase Samsung phones to complement their lifestyle. What type of activities/beliefs do you do/hold? Strongly Agree 1. Im just lazy _____ 2. I HATE Apple _____ 3. Im tech savvy _____ 4. Im athletic _____ 5. Im a gamer _____ 6. I study a lot _____ 7. I love to party _____ 8. I like to be different _____ 9. Im a trendsetter _____ 10.I tend to follow trends _____ Agree _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Undecided _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Disagree _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Strongly Disagree _____ _____ _____ _____ _____ _____ _____ _____ _____ _____

PART EIGHT Research shows that certain demographics tend to lean towards different types of phones. Which of the following categories do you identify with. 1. Gender ___ Male ___ Female 2. What is your age? ___ 18-21 ___ 21-30 ___ 30-40 ___ 40-65 ___ 65 and over 3. What is your highest level of education? ___ Some high school ___ High school graduate ___ Some college ___ College graduate ___ Graduate degree 4. What is your race? ___ White ___ Hispanic ___ African-American ___ Asian ___ Native American ___ Other 5. What religion do you practice? ___ Christianity ___ Judaism ___ Islam ___ Buddhism ___ Hinduism ___ Atheism ___ Other

6. What is your current marital status? ___ Single ___ Married ___ Separated ___ Divorced 7. On average, how much do you spend on a monthly basis (disposable income)? ___ Under $99 ___ $100-$299 ___ $300-$499 ___ $500-$699 ___ More than $700 8. Which type of area do you live in? ___ Rural ___ Suburban ___ Urban ___ I prefer not to answer 9. Which of the following best describes your current work position? ___ Student ___ Entry level position ___ Management position ___ General labor worker ___ Self-employed ___ I prefer not to answer 10. How much do you spend per month (include all expenses except housing)? ___ Under $249 ___ $250 - $499 ___ $500 - $749 ___ $750 - $999 ___ $1,000 - $2,499 ___ $2,500 or above Comments: _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Thank you!