3. How case study method is useful to Business Research?

Ans While case study writing may seem easy at first glance, developing an effective case study (also called a success story) is an art. Like other marketing communication skills, learning how to write a case study takes time. Whats more, writing case studies without careful planning usually results in sub optimal results? Savvy case study writers increase their chances of success by following these ten proven techniques for writing an effective case study: Involve the customer throughout the process. Involving the customer throughout the case study development process helps ensure customer cooperation and approval, and results in an improved case study. Obtain customer permission before writing the document, solicit input during the development, and secure approval after drafting the document. Write all customer quotes for their review. Rather than asking the customer to draft their quotes, writing them for their review usually results in more compelling material. Case Study Writing Ideas Establish a document template. A template serves as a roadmap for the case study process, and ensures that the document looks, feels, and reads consistently. Visually, the template helps build the brand; procedurally, it simplifies the actual writing. Before beginning work, define 3-5 specific elements to include in every case study, formalize those elements, and stick to them. Start with a bang. Use action verbs and emphasize benefits in the case study title and subtitle. Include a short(less than 20-word) customer quote in larger text. Then, summarize the key points of the case study in 2-3succinct bullet points. The goal should be to tease the reader into wanting to read more. Organize according to problem, solution, and benefits. Regardless of length, the time-tested, most effective organization for a case study follows the problem-solution-benefits flow. First, describe the business and/or technical problem or issue; next, describe the solution to this problem or resolution of this issue; finally, describe how the customer benefited from the particular solution (more on this below). This natural story-telling sequence resonates with readers. Use the general-to-specific-to-general approach. In the problem section, begin with a general discussion of the issue that faces the relevant industry. Then, describe the specific problem or issue that the customer faced. In the solution section, use the opposite sequence. First, describe how the solution solved this specific problem, and then indicate how it can also help resolve this issue more broadly within the industry. Beginning more generally draws the reader into the story; offering a specific example demonstrates, in a concrete way, how the solution resolves a commonly faced issue; and concluding more generally allows the reader to understand how the solution can also address their problem. Quantify benefits when possible. No single element in a case study is more compelling than the ability to tie quantitative benefits to the solution. For example, Using Solution X saved Customer Y over $ZZZ, ZZZ after just6 months of implementation; or, Thanks to Solution X, employees at Customer Y have realized a ZZ% increase in productivity as measured by standard performance indicators. Quantifying benefits can be challenging, but not impossible. The key is to present imaginative ideas to the customer for ways to quantify the benefits, and remain flexible during this discussion. If benefits cannot be quantified, attempt to develop a range of qualitative benefits; the latter can be quite compelling to readers as well.

Use photos. Ask the customer if they can provide shots of personnel, ideally using the solution. The shots need not be professionally done; in fact, homegrown digital photos sometimes lead to surprisingly good results and often appear more genuine. Photos further personalize the story and help form a connection to readers. Reward the customer. After receiving final customer approval and finalizing the case study, provide a pdf, as well as printed copies, to the customer. Another idea is to frame a copy of the completed case study and present it to the customer in appreciation for their efforts and cooperation. Writing a case study is not easy. Even with the best plan, a case study is doomed to failure if the writer lacks the exceptional writing skills, technical savvy, and marketing experience that these documents require. In many cases, a talented writer can mean the difference between an ineffective case study and one that provides the greatest benefit. If a qualified internal writer is unavailable, consider outsourcing the task to professionals who specialize in case study writing.

4. Would case studies be considered as scientific research? Why or why not?

Case studies are a tool for discussing scientific integrity. Although one of the most frequently used tools for encouraging discussion, cases are only one of many possible tools. Many of the principles discussed below for discussing case studies can be generalized to other approaches to encouraging discussion about research ethics. Cases are designed to confront readers with specific real-life problems that do not lend themselves to easy answers. Case discussion demands critical and analytical skills and, when implemented in small groups, also fosters collaboration (Pimple, 2002). By providing a focus for discussion, cases help trainees to define or refine their own standards, to appreciate alternative approaches to identifying and resolving ethical problems, and to develop skills for analyzing and dealing with hard problems on their own. The effective use of case studies is comprised of many factors, including: Appropriate selection of case(s) (topic, relevance, length, complexity) Method of case presentation (verbal, printed, before or during discussion) Format for case discussion (Email or Internet-based, small group, large group) Leadership of case discussion (choice of discussion leader, roles and responsibilities for discussion leader) Outcomes for case discussion (answers to specific questions, answers to general questions, written or verbal summaries) Research methods don't seem so intimidating when you're familiar with the terminology. This is important whether you're conducting evaluation or merely reading articles about other studies to incorporate in your program. To help with understanding, here are some basic definitions used. Variable:

Characteristics by which people or things can be described. Must have more than one level;in other words, to be able to change over time for the same person/object, or from person to person, or object to object. Some variables, called attributes, cannot be manipulated by the researcher (e.g.,socioeconomic status, IQ score, race, gender, etc.). Some variables can be manipulated but are not ina particular study. This occurs when subjects self-select the level of the independent variable, or thelevel is naturally occurring (as with ex post facto research). Manipulation: Random assignment of subjects to levels of the independent variable (treatmentgroups). Independent variable: The treatment, factor, or presumed cause that will produce a change in the dependent variable. This is what the experimenter tries to manipulate. It is denoted as "X" on the horizontal axis of a graph. Dependent variable: The presumed effect or consequence resulting from changes in the independentvariable. This is the observation made and is denoted by "Y" on the vertical axis of a graph. The scoreof "Y" depends on the score of "X." Population: The complete set of subjects that can be studied: people, objects, animals, plants, etc. Sample: A subset of subjects that can be studied to make the research project more manageable.There are a variety of ways samples can be taken. If a large enough random samples are taken, theresults can be statistically similar to taking a census of an entire population--with reduced effort andcost. Case Study: A case study is conducted for similar purpose as the above but is usually done with a smaller sample size for more in-depth study. A case study often involves direct observation or interviews with single subjects or single small social units such as a family, club, school classroom, etc. This is typically considered qualitative research. Purpose: Explain or Predict Type of Research to Use: Relational Study In a relational study you start with a research hypothesis, that is, is what you're trying to "prove."Examples of research hypotheses for a relational study: The older the person, the more health problems he or she encounters. 4-H members attending 4-H summer camp stay enrolled in 4-H longer. The greater the number of money management classes attended, the greater the amount of annual savings achieved. Types of relational studies include co-relational studies and ex post facto studies. Co-relational Study:

A co-relational study compares two or more different characteristics from the same group of people and explains how two characteristics vary together and how well one can be predicted from knowledge of the other. A concurrent co-relational study draws a relationship between characteristics at the same point in time. For example, a student's grade point average is related to his or her class rank. A predictive co-relational study could predict a later set of data from an earlier set. For example, a student's grade point average might predict the same student's grade point average during senior year. A predictive co-relational study could also use one characteristic to predict what another characteristic will be at another time. For example, a student's SAT score is designed to predict college freshman grade point average. Ex Post Facto (After the Fact) Study: An ex post facto study is used when experimental research is not possible, such as when people have self-selected levels of an independent variable or when a treatment is naturally occurring and the researcher could not "control" the degree of its use. The researcher starts by specifying a dependent variable and then tries to identify possible reasons for its occurrence as well as alternative (rival) explanations such confounding(intervening, contaminating, or extraneous) variables are "controlled" using statistics. This type of study is very common and useful when using human subjects in real-world situations and the investigator comes in "after the fact." For example, it might be observed that students from one town have higher grades than students from a different town attending the same high school. Would just "being from a certain town" explain the differences? In an ex post facto study, specific reasons for the differences would be explored, such as differences in income, ethnicity, parent support, etc. It is important to recognize that, in a relational study, "cause and effect" cannot be claimed. All that can be claimed is that that there is a relationship between the variables. For that matter, variables that are completely unrelated could, in fact, vary together due to nothing more than coincidence. That is why the researcher needs to establish a plausible reason (research hypothesis) for why there might be a relationship between two variables before conducting a study. For instance, it might be found that all football teams with blue uniforms won last week. There is no likely reason why the uniform color had any relationship to the games' outcomes, and it certainly was not the cause for victory. Similarly, you must be careful about claiming that your Extension program was the "cause" of possible results.

5. What are the contents of research reports?

Ans: The researcher must keep in mind that his research report must contain following aspects: Purpose of study Significance of his study or statement of the problem Review of literature Methodology Interpretation of data

Conclusions and suggestions Bibliography Appendices These can be discussed in detail as under: (1) Purpose of study: Research is one direction oriented study. He should discuss the problem of his study. He must give background of the problem. He must lay down his hypothesis of the study. Hypothesis is the statement indicating the nature of the problem. He should be able to collect data, analyze it and prove the hypothesis. The importance of the problem for the advancement of knowledge or removed of some evil may also be explained. He must use review of literature or the data from secondary source for explaining the statement of the problems. (2) Significance of study: Research is re-search and hence the researcher may highlight the earlier research in new manner or establish new theory. He must refer earlier research work and distinguish his own research from earlier work. He must explain how his research is different and how his research topic is different and how his research topic is important. In a statement of his problem, he must be able to explain in brief the historical account of the topic and way in which he can make and attempt. In his study to conduct the research on his topic. (3) Review of Literature: Research is a continuous process. He cannot avoid earlier research work. He must start with earlier work. He should note down all such research work, published in books, journals or unpublished thesis. He will get guidelines for his research from taking a review of literature. He should collect information in respect of earlier research work. He should enlist them in the given below: Author/researcher Title of research /Name of book Publisher Year of publication Objectives of his study Conclusion/suggestions Then he can compare this information with his study to show separate identity of his study. He must be honest to point out similarities and differences of his study from earlier research work. (4) Methodology: It is related to collection of data. There are two sources for collecting data; primary and secondary. Primary data is original and collected in field work, either through questionnaire interviews. The secondary data relied on library work. Such primary data are collected by sampling method. The procedure for selecting the sample must be mentioned. The methodology must give various aspects of the problem that are studied for valid generalization about the phenomena. The scales of measurement must be explained along with different concepts used in the study. While conducting a research based on field work, the procedural things like definition of universe, preparation of source list must be given. We use case study method, historical research etc. He must make it clear as to which method is used in his research work. When questionnaire is prepared, a copy of it must be given in appendix. (5) Interpretation of data: Mainly the data collected from primary source need to be interpreted in systematic manner. The tabulation must be completed to draw conclusions. All the questions are not useful for report writing. One has to select them or club them according to hypothesis or objectives of study. (6) Conclusions/suggestions: Data analysis forms the crux of the problem. The information collected in field work is useful to draw conclusions of study. In relation with the objectives of study the analysis of data may lead the researcher to pin point his suggestions. This is the most important part of study. The conclusions must be based on logical and statistical reasoning. The report should contain not only the generalization of inference but also the basis on which the inferences are drawn. All sorts of proofs, numerical and logical, must be given in support of any theory that has been advanced. He should point out the limitations of his study.

(7) Bibliography: The list of references must be arranged in alphabetical order and be presented in appendix. The books should be given in first section and articles are in second section and research projects in the third. The pattern of bibliography is considered convenient and satisfactory from the point of view of reader. (8) Appendices: The general information in tabular form which is not directly used in the analysis of data but which is useful to understand the background of study can be given in appendix. Layout of the Research Report: There is scientific method for the layout of the research report. The layout of the report means as to what theresearch report should contain. The contents of the research report are noted below: Preliminary Page Main Text End Matter (1) Preliminary Pages: These must be title of the research topic and data. There must be preface of foreword to the research work. It should be followed by table of contents. The list of tables, maps should be given. (2) Main Text: It provides the complete outline of research report along with all details. The title page is reported in the main text. Details of text are given continuously as divided in different chapters. (a) Introduction (b) Statement of the problem (c) The analysis of data (d) The implications drawn from the results (e) The summary (a) Introduction: Its purpose is to introduce the research topic to readers. It must cover statement of the problem, hypotheses, objectives of study, review of literature, and the methodology to cover primary and secondary data, limitations of study and chapter scheme. Some may give in brief in the first chapter the introduction of the research project highlighting the importance of study. This is followed by research methodology in separate chapter.The methodology should point out the method of study, the research design and method of data collection. (b) Statement of the problem: This is crux of his research. It highlights main theme of his study. It must be in nontechnical language. It should be in simple manner so ordinary reader may follow it. The social research must be made available to common man. The research in agricultural problems must be easy for farmers to read it. (c) Analysis of data: Data so collected should be presented in systematic manner and with its help, conclusions can be drawn. This helps to test the hypothesis. Data analysis must be made to confirm the objectives of the study. (d) Implications of Data: The results based on the analysis of data must be valid. This is the main body of research. It contains statistical summaries and analysis of data. There should be logical sequence in the analysis of data. The primary data may lead to establish the results. He must have separate chapter on conclusions and recommendations. The conclusions must be based on data analysis. The conclusions must be such which may lead to generalization and its applicability in similar circumstances. The conditions of research work limiting its scope for generalization must be made clear by the researcher.

(e) Summary: This is conclusive part of study. It makes the reader to understand by reading summary the knowledge of their search work. This is also a synopsis of study. (3) End Matter: It covers relevant appendices covering general information, the concepts and bibliography. The index may also be added to the report

6. Write short notes on the following: a. Median b. Standard Deviation

Median: Median is the middlemost item of a given series. In individual series, we arrange the given data according to ascending or descending order and take the middlemost item as the median. When two values occur in the middle, we take the average of these two values as median. Since median is the central value of an ordered distribution, there occur equal number of values to the left and right of the median.
Individualseries

Median = (N+ 1 / 2) the item Steps: 1. Arrange the values of the data in ascending order of magnitude. 2. Find out cumulative frequencies 3. Apply the formula (N+ 1) / 2 the item 4. Look at the cumulative frequency column and find the value of the variable corresponding to the above. b. Standard Deviation Standard deviation is the most important measure of dispersion. It satisfies most of the properties of a good measure of dispersion. It was introduced by Karl Pearson in 1893. Standard deviation is defined as the mean of the squared deviations from the arithmetic mean. Standard deviation is denoted by the Greek letter Mean deviation and standard deviation is calculated from deviation of each and every item. Standard deviation is different from mean deviation in two respects. First of all, algebraic signs are ignored in calculating mean deviation. Secondly, signs are taken into account in calculating standard deviation whereas, mean deviation can be found from mean, median or mode. Whereas, standard deviation is found only from mean. Standard deviation can be computed in two methods 1. Taking deviation from actual mean 2. Taking deviation from assumed mean. Formula for finding standard deviation is (x-x)2 / N

Steps 1. Calculate the actual mean of the series x / N 2. Take deviation of the items from the mean ( x-x) 3. Find the square of the deviation from actual mean -x)2 / N 4. Sum the squares of the deviations ( x-x)2 5. Find the average of the squares of the deviations ( x-x)2 / N 6. Take the square root of the average of the sum of the deviation